CN110674045A - Information tracking detection method and device, electronic equipment and storage medium - Google Patents
Information tracking detection method and device, electronic equipment and storage medium Download PDFInfo
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- CN110674045A CN110674045A CN201910907273.7A CN201910907273A CN110674045A CN 110674045 A CN110674045 A CN 110674045A CN 201910907273 A CN201910907273 A CN 201910907273A CN 110674045 A CN110674045 A CN 110674045A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/36—Preventing errors by testing or debugging software
- G06F11/362—Software debugging
- G06F11/3636—Software debugging by tracing the execution of the program
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The utility model discloses an information tracking detection method, device, electronic equipment and storage medium, which relate to the technical field of Internet and comprise the following steps: the method comprises the steps of obtaining a URL input in a user interface, wherein the URL is the URL of a tracking page, and an information tracking code is pre-configured in the tracking page; running a webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed or not based on whether a running result of the webpage code contains preset tracking information triggered by the information tracking code or not; when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page; and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page. The method detects the installation of the information tracking code, improves the detection efficiency and is convenient for user operation.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information tracking detection method and apparatus, an electronic device, and a storage medium.
Background
In the related art, the information conversion tracking can be applied to the conversion data collection after the advertisement is placed, for example, data of form submission, telephone dialing, commodity purchase and the like authorized by a user can be collected.
The collection of the conversion data depends on the information tracking code for conversion tracking, however, in the related art, the test of the information tracking code requires many operations of manual intervention, so that the test efficiency of the information tracking code is low, and the operation is complex, for example, a tester needs to manually add a callback function after the URL of the advertisement page is released, and then after the webpage is allowed, needs to manually check whether response information corresponding to the callback function is obtained.
Disclosure of Invention
The present disclosure provides an information tracking detection method, an information tracking detection device, an electronic device, and a storage medium, which are used to at least solve the problems of low detection efficiency, complex operation, and the like of information tracking codes in the related art.
According to a first aspect of the embodiments of the present disclosure, there is provided an information tracking detection method, including:
acquiring a Uniform Resource Locator (URL) input in a user interface, wherein the URL is a URL of a tracking page, and an information tracking code is pre-configured in the tracking page;
running a webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed or not based on whether a running result of the webpage code contains preset tracking information triggered by the information tracking code or not; wherein the content of the first and second substances,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment, the obtaining, before the URL entered by the user interface, further includes:
in response to a selection operation instruction for a tracking target in a user interface, determining the tracking target;
and acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code comprises: after obtaining the information tracking code corresponding to the tracking target, the method further includes:
and acquiring a first designated position corresponding to the basic code and a second designated position corresponding to the conversion code, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in the webpage code.
In one embodiment, the information tracking code comprises: a base code and a translation code; the preset trace information includes: basic code installation confirmation information and conversion code installation confirmation information;
the operating the webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed based on whether the operating result of the webpage code includes preset tracking information triggered by the information tracking code, includes:
loading the tracking page based on a window opening window.
If the basic code installation confirmation information is obtained, determining that the basic code is successfully installed; and the number of the first and second electrodes,
running a conversion code in the information tracking code based on page operation information;
if the conversion code installation confirmation information is obtained, determining that the information tracking code is successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before running the base code in the information tracking code, the method further comprises:
determining that a first trigger instruction indicating a start of detecting the base code is received;
generating a first detection identifier based on the first trigger instruction;
the basic code installation confirmation information includes: the first detection identification and the page loading event of the tracking page; acquiring a basic code installation confirmation message, including:
and polling the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is reported by triggering under the condition that the basic code runs successfully.
In one embodiment, the running the translation code in the information tracking code based on the page operation information includes:
determining a second trigger instruction which indicates to start detecting the conversion code and is triggered by the received page operation;
generating a second detection identifier based on the second trigger instruction; and the number of the first and second electrodes,
running translation code in the information tracking code based on a second detection identification;
the translation code installation confirmation information includes: the second detection identification and user operation information;
acquiring the conversion code installation confirmation information, including:
and polling the conversion code installation confirmation information after receiving a second trigger instruction of the page operation, wherein the conversion code installation confirmation information is reported by triggering under the condition that the conversion code runs successfully.
In one embodiment, before the translating code in the information tracking code is executed based on the page operation information, the method further comprises:
generating and outputting the two-dimensional code of the URL; and the number of the first and second electrodes,
determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received;
the running of translation code in the information tracking code based on the second detection identification comprises:
and sending the second detection identifier to the test equipment so as to enable the test equipment to run the conversion code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier respectively.
In one embodiment, further comprising:
generating a conversion record report; the conversion record report includes: converting a tracking project name defined by a user and a corresponding detection result, wherein the detection result comprises the total times of page operations of the tracking page by the user; and counting the total times of page operations polled to the corresponding conversion code installation confirmation information.
According to a second aspect of the embodiments of the present disclosure, there is provided an information tracking detection apparatus, including:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is configured to acquire a Uniform Resource Locator (URL) input in a user interface, and the URL is the URL of a tracking page, and an information tracking code is pre-configured in the tracking page;
the operation unit is configured to operate the webpage code corresponding to the URL, and determine whether the information tracking code is installed successfully or not based on whether preset tracking information triggered by the information tracking code is contained in an operation result of the webpage code or not; wherein the content of the first and second substances,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment of the present invention,
in one embodiment, the tracking code acquiring unit is configured to acquire a tracking target in response to a selection operation instruction for the tracking target in the user interface before a uniform resource locator URL input by the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code comprises: the device comprises a basic code and a conversion code, and further comprises:
a tracking code installation position acquisition unit configured to acquire a first designated position corresponding to the basic code after acquiring an information tracking code corresponding to the tracking target and a second designated position corresponding to the conversion code, and display the first designated position and the second designated position, wherein the first designated position and the second designated position are positions located in a web page code.
In one embodiment, the information tracking code comprises: a base code and a translation code; the preset trace information includes: basic code installation confirmation information and conversion code installation confirmation information;
the execution unit configured to:
loading the tracking page based on a window opening window.
If the basic code installation confirmation information is obtained, determining that the basic code is successfully installed; and the number of the first and second electrodes,
running a conversion code in the information tracking code based on page operation information;
if the conversion code installation confirmation information is obtained, determining that the information tracking code is successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before the execution unit executes the base code in the information tracking code, the execution unit is configured to:
determining that a first trigger instruction indicating a start of detecting the base code is received;
generating a first detection identifier based on the first trigger instruction;
the basic code installation confirmation information includes: the first detection identification and the page loading event of the tracking page; the running unit is configured to poll the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information triggers reporting when the basic code runs successfully.
In one embodiment, the execution unit is configured to:
determining a second trigger instruction which indicates to start detecting the conversion code and is triggered by the received page operation;
generating a second detection identifier based on the second trigger instruction; and the number of the first and second electrodes,
running translation code in the information tracking code based on a second detection identification;
the translation code installation confirmation information includes: the second detection identification and user operation information;
the execution unit is configured to:
and polling the conversion code installation confirmation information after receiving a second trigger instruction of the page operation, wherein the conversion code installation confirmation information is reported by triggering under the condition that the conversion code runs successfully.
In one embodiment, the execution unit, before executing the translation code in the information tracking code, is configured to:
generating and outputting the two-dimensional code of the URL; and the number of the first and second electrodes,
determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received;
the execution unit is configured to send the second detection identifier to the test device to cause the test device to execute the translation code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier respectively.
In one embodiment, further comprising: a conversion record report generation unit configured to generate a conversion record report; the conversion record report includes: converting a tracking project name defined by a user and a corresponding detection result, wherein the detection result comprises the total times of page operations of the tracking page by the user; and counting the total times of page operations polled to the corresponding conversion code installation confirmation information.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer storage medium storing computer-executable instructions for performing the method according to the first aspect.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the disclosed information tracking detection method, device, electronic device and storage medium first obtain a URL input in a user interface, where the URL is a URL of a tracking page, and an information tracking code is pre-configured in the tracking page. Then, running a webpage code corresponding to the URL, and finally determining whether the information tracking code is successfully installed or not based on whether the running result of the webpage code contains preset tracking information triggered by the information tracking code or not; if the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page; and when the running result does not include the preset tracking information, determining that the information tracking code is failed to be installed in the tracking page. The installation of the information tracking code is detected in the mode, the detection of the information tracking code can be automatically realized based on the URL input by the user, the detection efficiency is improved, the user does not need to put in a page of an advertisement, a callback function is manually added, the manual detection of the information triggered based on the callback function is not needed, and the user operation is facilitated. In addition, the splicing of the callback function has certain technical requirements on testers, and the callback function does not need to be spliced manually in the method, so that the technical requirements on the testers are reduced, the testing threshold is reduced, and the testing is more convenient.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a schematic view of an application scenario of an information tracking detection method according to an embodiment of the present disclosure;
fig. 2 is a flowchart of an information tracking detection method according to an embodiment of the disclosure;
FIG. 3 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 5 is a flowchart of an information tracking code installation detection method according to an embodiment of the present disclosure;
FIG. 6 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 7 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 8 is a schematic illustration of a user interface provided by the disclosed embodiments;
fig. 9 is a schematic structural diagram of an information tracking detection apparatus according to an embodiment of the present disclosure;
fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In the related art, after an advertiser puts an advertisement on a webpage, the advertiser wants to track data collected after the advertisement is put, such as: the data of the behaviors of form submission, telephone dialing, commodity purchase and the like can be collected through the conversion tracking tool. However, the data information that different advertisers want to track is not consistent, so that the operators and the advertisers need to be engaged, and the operators inform the advertisers of the information tracking codes corresponding to the corresponding tracking data information. In addition, the advertiser needs to have certain code development capability, so that the obtained tracking code can be spliced to a callback function of a webpage where the advertisement is placed, the information tracking code is loaded, and when data triggered based on the callback function is received, the tracking code is determined to be installed successfully. The inventor finds that it is inconvenient and inefficient to acquire tracking data after advertisement delivery in this way, so that the problem occurring in the related art has been solved by providing a new information tracking detection method in the embodiments of the present application.
Referring to fig. 1, a schematic view of an application scenario of an information tracking detection method provided in the embodiment of the present disclosure is shown, where the scenario includes a user 10, a Personal Computer (PC) terminal 11, and a server 12, and the implementation of the method needs to be implemented by mounting an information tracking tool, where a user operation interface of the information tracking tool may be provided for the user in a form of a web page or a client, and a background of the information tracking tool may be deployed in a server. In one embodiment, the PC side corresponds to the front end of the information tracking tool, and the server side 12 corresponds to the back end of the information tracking tool. The user 10 may fill in a user-defined transformation tracking item name through a corresponding user interface of an information tracking tool in the PC end 11, and select a tracking target (such as form submission, phone call, and the like), the PC end 11 sends an instruction for obtaining an information tracking code to the server end based on the selection of the user, and the server end 12 queries an information tracking code corresponding to the tracking target and a layout position of the information tracking code in a web page code from a code database. The PC terminal 11 will display the information tracking code and the layout position of the information tracking code and the code, and the user only needs to input the address of the page to be advertised in the user interface after adding the information tracking code according to the layout position. Then, the detection of the information tracking code can be realized by executing simple confirmation operation only according to the prompt. In one embodiment, the information tracking code may include: the system comprises a basic code and a conversion code, wherein the basic code is a basis for the operation of the conversion code, and a user of the conversion code tracks and collects relevant information.
The user 10 copies the basic code and the conversion code to the corresponding positions of the page codes for putting the advertisements respectively, and clicks on the interface of the information tracking tool of the PC terminal 11 to start the detection. Based on the clicking operation of the user, the PC terminal 11 opens the loaded address, runs the basic code in the web page code, and certainly generates a corresponding detection identifier for identifying each detection, which will be described later and will not be described herein again. The successful operation of the basic code informs the server 12 of a message for informing the server that the basic code is successfully operated, based on the message, the server or the PC sends a link for accessing the tracking web page (i.e. the web page with the information tracking code layout) to facilitate the test of the conversion code, if the test environment is an intelligent terminal device, in order to ensure the test in the actual test environment, the link can be displayed through a two-dimensional code or a bar code, and through the two-dimensional code display in the present disclosure, the user 10 scans the two-dimensional code through a test device (such as a mobile phone, a tablet computer, etc.) to submit tracking target information to detect the conversion code, the conversion code is successfully operated, the test device sends a message for indicating the successful operation of the conversion code to the server 12, when the reported message for indicating the successful operation of the conversion code is received by the server 12, it is determined that the information tracking code is installed and run in its entirety successfully. After the information tracking code is completely run successfully, the information tracking tool generates a test report of the information tracking code. Of course, if the information tracking code is not successfully installed and run, the information tracking tool will also generate a corresponding test report.
The PC 11 and the server 12 may be communicatively connected through a communication network, which may be a local area network, a wide area network, or the like. The PC terminal 11 may be a notebook computer, a personal computer, etc., and the server terminal 12 may be any server device capable of supporting corresponding database processing.
Fig. 2 is a schematic flow chart of an information tracking detection method according to an embodiment of the present disclosure, where the method includes:
step 201: and acquiring a URL (uniform resource locator) input on a user interface, wherein the URL is the URL of a tracking page, and an information tracking code is pre-configured in the tracking page.
It should be noted that the user may input the URL address information of the tracking page in the user interface of the information tracking tool.
In one embodiment, in response to a selection operation instruction for a tracking target in a user interface, the tracking target is determined; and acquiring an information tracking code corresponding to the tracking target from the code database. As shown in fig. 3, the following of the advertisement is taken as an example for explanation, but the specific application is not limited to one type of advertisement. The user can input a custom conversion tracking project name in the interface, such as: XX education-autumn offers-form submission, information tracking goals may include: telephone dialing, form submission, effective consultation, content copying of instant messaging tools (such as WeChat copying), commodity purchasing, and the like. The example that the user selects form submission is taken as an example for explanation, and if a storage control in an interface is clicked, the corresponding information tracking code is triggered to be inquired from the server side, so that the information tracking code can be acquired by the PC side.
After the user selects the tracking target on the user interface of the information tracking tool, the server is triggered to acquire the information tracking code from the code library, and the information tracking code is displayed to the user. The method is convenient and fast to operate, a user does not need to master complex code knowledge, and only needs to directly copy and paste the displayed information tracking code, so that the operation of the user is more convenient.
Step 202: and operating the webpage code corresponding to the URL and acquiring the operation result of the webpage code.
Step 203: judging whether the running result contains preset tracking information triggered by the information tracking code; if yes, go to step 204; otherwise, go to step 205.
Step 204: and determining that the information tracking code is successfully installed in the tracking page.
Step 205: it is determined that the information tracking code failed to install in the tracking page.
In one embodiment, as previously described, the information tracking code comprises: the method comprises the steps of obtaining a basic code and a conversion code, obtaining a first designated position corresponding to the basic code and a second designated position corresponding to the conversion code after obtaining an information tracking code corresponding to a tracking target, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in a webpage code.
It should be noted that the user clicks the save control in fig. 3 to pop up fig. 4. Fig. 4 shows specific information of the basic code, specific information of the translation code, and first specific location information to which the basic code needs to be copied and second specific location information to which the translation code needs to be copied, where the first specific location information and the second specific location information are used to prompt a user to respectively place the basic code. Fig. 4 shows that the first specified location information is set to track between < HEAD > and </HEAD > of the web page, and the second specified location information is only exemplified by the conversion code specified address information instead of this, but certainly, in the specific implementation, two location information may be determined and displayed according to actual needs, so as to prompt the user how to operate. The interface shown in FIG. 4 also includes a "deactivate" control that, when clicked by a user, initiates execution of installation detection of the base code and translation code.
The information tracking code in the disclosure comprises a basic code and a conversion code, wherein the basic code can be successfully installed to realize partial functions of information tracking, the conversion code can be successfully installed to realize information tracking, and the information tracking code is divided into two parts to facilitate code transplantation and respective detection, so that developers are prevented from continuously modifying the information tracking code according to different requirements of users.
In one embodiment, the predetermined trace information for indicating successful execution of the information tracing code may include: the basic code installation confirmation information and the conversion code installation confirmation information, and the information tracking code installation detection method, as shown in fig. 5, may be implemented as follows:
step 501: and loading a tracking page based on a window.
In one embodiment, to facilitate distinguishing between each detection, before running the base code in the information tracking code, it is determined that a first trigger instruction is received indicating to start detecting the base code; and generating a first detection identifier based on the first trigger instruction. The first detection identifier is used for indicating one detection of the basic code, that is, the basic code in the same tracking page can be detected for multiple times based on user requirements, and each detection corresponds to one first detection identifier.
Accordingly, in order to recognize each detection, the basic code installation confirmation information includes: a first detection identifier and a page loading event of the tracking page; acquiring a basic code installation confirmation message, including: and polling basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is reported by triggering under the condition that the basic code runs successfully.
Each detection of the basic code can be identified, so that the detection result of each detection can be conveniently known. As can be seen by step 502, a determination is made as to whether the underlying code ran successfully.
Step 502: judging whether basic code installation confirmation information is acquired or not; if yes, go to step 503; otherwise, go to step 507.
Step 503: and determining that the basic code is installed successfully.
Step 504: based on the page operation information, the run information tracks translation code in the code.
Similarly, to be able to identify each detection of translation code, in one embodiment, it is determined that a second trigger instruction is received indicating to start detecting translation code; generating a second detection identifier based on a second trigger instruction; and tracking the translation code in the code based on the second detection identification running information.
Wherein the translation code installation confirmation information includes: second detection identification and user operation information; acquiring conversion code installation confirmation information, comprising: and polling conversion code installation confirmation information after receiving a second trigger instruction of the page operation, wherein the conversion code installation confirmation information is reported by triggering under the condition that the conversion code runs successfully.
In this way, each detection of a translation code can be identified.
As shown in fig. 6, the interface includes a basic code detection and a conversion code detection, a URL address of the tracking web page is input in the interface, and the start detection control is clicked, where the clicking of the start detection control may be understood as a trigger of the first trigger instruction. After the basic code is installed successfully, the user opens the tracking webpage through page operation, and submits an information tracking target which can be regarded as the trigger of a second trigger instruction.
It should be noted that the second trigger instruction is triggered by a page operation of a page control in the tracking page, for example, each click operation of a form submission item control in the tracking page triggers one local trigger instruction, and each second trigger instruction corresponds to the second detection identifier. And the second trigger instruction uses a second detection identifier so that a user can acquire specific conversion code detection times.
Step 505: judging whether installation confirmation information of the conversion code is acquired; if yes, go to step 506; if not, go to step 507.
Step 506: and determining that the information tracking code is successfully installed.
Step 507: and determining that the information tracking code fails to be installed.
By the method, the successful installation of the information tracking code needs to be realized based on the successful installation of the basic code and the conversion code, and the reliability of the information tracking is further improved.
In one embodiment, based on page operation information, before a conversion code in the information tracking code is run, a two-dimensional code of a URL is generated and output; determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received; identifying translation code in the run information trace code based on the second detection, comprising: and sending the second detection identification to the test equipment so that the test equipment runs the translation code in the information tracking code.
By the method, the efficiency of detecting and installing the tracking codes is improved, the operation of the user is more convenient, and the condition that the user splices joint debugging parameters on the tracking page is avoided.
As shown in fig. 7, after the basic code is successfully installed, a two-dimensional code corresponding to the tracking webpage is generated, and the user scans the two-dimensional code through a detection device, such as a mobile phone and a tablet computer, and submits a tracking target, such as: and submitting the form and detecting the conversion code.
In one embodiment, after the information tracking code is successfully installed, a transformation record report is generated, wherein the report comprises: converting a tracking project name defined by a user and a corresponding detection result, wherein the detection result comprises the total times of page operations of the tracking page by the user; and counting the total times of page operations polled to the corresponding conversion code installation confirmation information. As shown in fig. 8, after the information tracking code is successfully installed, the user may click the conversion button control to obtain the information tracking data, as shown in fig. 8, the information tracking code is successfully activated (i.e., successfully installed), and the information tracking target: and (5) form submission, wherein 2 times of conversion behaviors are detected, and 2 times of successful report of conversion data is carried out. And corresponding record conversion behavior 1, operation time, event type, etc. The record also includes the information in the report, which is not shown in the figure.
Next, an information tracking and detecting apparatus provided in an embodiment of the present application is described, as shown in fig. 9, the apparatus includes: an acquisition unit 91 and an operation unit 92.
The acquiring unit 91 is configured to acquire a uniform resource locator URL input in a user interface, where the URL is a URL of a tracking page, and an information tracking code is configured in advance in the tracking page; the running unit 92 is configured to run the webpage code corresponding to the URL, and determine whether the information tracking code is successfully installed based on whether preset tracking information triggered by the information tracking code is included in a running result of the webpage code; wherein the content of the first and second substances,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment, the tracking code acquiring unit is configured to acquire a tracking target in response to a selection operation instruction for the tracking target in the user interface before a uniform resource locator URL input by the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code comprises: the device comprises a basic code and a conversion code, and further comprises:
a tracking code installation position acquisition unit configured to acquire a first designated position corresponding to the basic code after acquiring an information tracking code corresponding to the tracking target and a second designated position corresponding to the conversion code, and display the first designated position and the second designated position, wherein the first designated position and the second designated position are positions located in a web page code.
In one embodiment, the information tracking code comprises: a base code and a translation code; the preset trace information includes: basic code installation confirmation information and conversion code installation confirmation information;
the execution unit configured to:
loading the tracking page based on a window opening window.
If the basic code installation confirmation information is obtained, determining that the basic code is successfully installed; and the number of the first and second electrodes,
running a conversion code in the information tracking code based on page operation information;
if the conversion code installation confirmation information is obtained, determining that the information tracking code is successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before the execution unit executes the base code in the information tracking code, the execution unit is configured to:
determining that a first trigger instruction indicating a start of detecting the base code is received;
generating a first detection identifier based on the first trigger instruction;
the basic code installation confirmation information includes: the first detection identification and the page loading event of the tracking page; the running unit is configured to poll the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information triggers reporting when the basic code runs successfully.
In one embodiment, the execution unit is configured to:
determining a second trigger instruction which indicates to start detecting the conversion code and is triggered by the received page operation;
generating a second detection identifier based on the second trigger instruction; and the number of the first and second electrodes,
running translation code in the information tracking code based on a second detection identification;
the translation code installation confirmation information includes: the second detection identification and user operation information;
the execution unit is configured to:
and polling the conversion code installation confirmation information after receiving a second trigger instruction of the page operation, wherein the conversion code installation confirmation information is reported by triggering under the condition that the conversion code runs successfully.
In one embodiment, the execution unit, before executing the translation code in the information tracking code, is configured to:
generating and outputting the two-dimensional code of the URL; and the number of the first and second electrodes,
determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received;
the execution unit is configured to send the second detection identifier to the test device to cause the test device to execute the translation code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier respectively.
In one embodiment, further comprising: a conversion record report generation unit configured to generate a conversion record report; the conversion record report includes: converting a tracking project name defined by a user and a corresponding detection result, wherein the detection result comprises the total times of page operations of the tracking page by the user; and counting the total times of page operations polled to the corresponding conversion code installation confirmation information.
After the information tracking detection method and apparatus in the exemplary embodiment of the present application are introduced, an electronic device in another exemplary embodiment of the present application is introduced next.
As will be appreciated by one skilled in the art, aspects of the present application may be embodied as a system, method or program product. Accordingly, various aspects of the present application may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
In some possible implementations, an electronic device according to the present application may include at least one processor, and at least one memory. The memory stores program code, and the program code, when executed by the processor, causes the processor to perform the steps of the information tracking detection method according to various exemplary embodiments of the present application described above in the present specification. For example, the processor may perform steps 201-202 as in fig. 2.
The electronic apparatus 130 according to this embodiment of the present application is described below with reference to fig. 10. The electronic device 130 shown in fig. 10 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 10, the electronic device 130 is embodied in the form of a general purpose computing apparatus. The components of the electronic device 130 may include, but are not limited to: the at least one processor 131, the at least one memory 132, and a bus 133 that connects the various system components (including the memory 132 and the processor 131).
The memory 132 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)1321 and/or cache memory 1322, and may further include Read Only Memory (ROM) 1323.
The electronic device 130 may also communicate with one or more external devices 134 (e.g., keyboard, pointing device, etc.), with one or more devices that enable target objects to interact with the electronic device 130, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 130 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 135. Also, computing device 130 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via network adapter 136. As shown, network adapter 136 communicates with other modules for electronic device 130 over bus 133. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with electronic device 130, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
In some possible embodiments, the various aspects of the data processing method provided in the present application may also be implemented in the form of a program product including program code for causing a computer device to execute the information tracking detection method according to various exemplary embodiments of the present application, such as steps 201-202 in fig. 2, described above in this specification, when the program product runs on the computer device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The program product for image processing of the embodiments of the present application may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a computing device. However, the program product of the present application is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the target object computing device, partly on the target object apparatus, as a stand-alone software package, partly on the target object computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the target object electronic equipment through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to external electronic equipment (e.g., through the internet using an internet service provider).
It should be noted that although several units or sub-units of the apparatus are mentioned in the above detailed description, such division is merely exemplary and not mandatory. Indeed, the features and functions of two or more units described above may be embodied in one unit, according to embodiments of the application. Conversely, the features and functions of one unit described above may be further divided into embodiments by a plurality of units.
Further, while the operations of the methods of the present application are depicted in the drawings in a particular order, this does not require or imply that these operations must be performed in the particular order shown, or that all of the operations shown must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. An information tracking detection method, comprising:
acquiring a Uniform Resource Locator (URL) input in a user interface, wherein the URL is the URL of a tracking page, and an information tracking code is pre-configured in the tracking page;
running a webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed or not based on whether a running result of the webpage code contains preset tracking information triggered by the information tracking code or not; wherein the content of the first and second substances,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
2. The method of claim 1, wherein the obtaining is preceded by a Uniform Resource Locator (URL) entered at a user interface, further comprising:
in response to a selection operation instruction for a tracking target in a user interface, determining the tracking target;
and acquiring an information tracking code corresponding to the tracking target from a code database.
3. The method of claim 2, wherein the information tracking code comprises: after obtaining the information tracking code corresponding to the tracking target, the method further includes:
and acquiring a first designated position corresponding to the basic code and a second designated position corresponding to the conversion code, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in the webpage code.
4. The method of claim 1, wherein the information tracking code comprises: a base code and a translation code; the preset trace information includes: basic code installation confirmation information and conversion code installation confirmation information;
the operating the webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed based on whether the operating result of the webpage code includes preset tracking information triggered by the information tracking code, includes:
loading the tracking page based on a window opening window.
If the basic code installation confirmation information is obtained, determining that the basic code is successfully installed; and the number of the first and second electrodes,
running a conversion code in the information tracking code based on page operation information;
if the conversion code installation confirmation information is obtained, determining that the information tracking code is successfully installed; otherwise, determining that the information tracking code fails to be installed.
5. The method of claim 4, wherein prior to running the base code in the information tracking code, the method further comprises:
determining that a first trigger instruction indicating a start of detecting the base code is received;
generating a first detection identifier based on the first trigger instruction;
the basic code installation confirmation information includes: the first detection identification and the page loading event of the tracking page; acquiring a basic code installation confirmation message, including:
and polling the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is reported by triggering under the condition that the basic code runs successfully.
6. The method of claim 4, wherein the running translation code in the information tracking code based on page operation information comprises:
determining a second trigger instruction which indicates to start detecting the conversion code and is triggered by the received page operation;
generating a second detection identifier based on the second trigger instruction; and the number of the first and second electrodes,
running translation code in the information tracking code based on a second detection identification;
the translation code installation confirmation information includes: the second detection identification and user operation information;
acquiring the conversion code installation confirmation information, including:
and polling the conversion code installation confirmation information after receiving a second trigger instruction of the page operation, wherein the conversion code installation confirmation information is reported by triggering under the condition that the conversion code runs successfully.
7. The method of claim 4, wherein prior to running translation code in the information tracking code based on page operation information, the method further comprises:
generating and outputting the two-dimensional code of the URL; and the number of the first and second electrodes,
determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received;
the running of translation code in the information tracking code based on the second detection identification comprises:
and sending the second detection identifier to the test equipment so as to enable the test equipment to run the conversion code in the information tracking code.
8. An information tracking detection apparatus, comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is configured to acquire a Uniform Resource Locator (URL) input in a user interface, and the URL is the URL of a tracking page, and an information tracking code is pre-configured in the tracking page;
the operation unit is configured to operate the webpage code corresponding to the URL, and determine whether the information tracking code is installed successfully or not based on whether preset tracking information triggered by the information tracking code is contained in an operation result of the webpage code or not; wherein the content of the first and second substances,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not include the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
9. An electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-7.
10. A computer storage medium storing computer-executable instructions for performing the method of any one of claims 1-7.
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