CN110674045B - Information tracking detection method and device, electronic equipment and storage medium - Google Patents
Information tracking detection method and device, electronic equipment and storage medium Download PDFInfo
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- CN110674045B CN110674045B CN201910907273.7A CN201910907273A CN110674045B CN 110674045 B CN110674045 B CN 110674045B CN 201910907273 A CN201910907273 A CN 201910907273A CN 110674045 B CN110674045 B CN 110674045B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/36—Preventing errors by testing or debugging software
- G06F11/362—Software debugging
- G06F11/3636—Software debugging by tracing the execution of the program
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The disclosure discloses an information tracking detection method and device, electronic equipment and storage medium, and relates to the technical field of Internet, comprising the following steps: acquiring a URL input in a user interface, wherein the URL is a URL of a tracking page, and an information tracking code is preconfigured in the tracking page; operating the webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed or not based on whether preset tracking information triggered by the information tracking code is contained in an operation result of the webpage code; when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page; and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page. By means of the method, the installation of the information tracking code is detected, the detection efficiency is improved, and the user operation is facilitated.
Description
Technical Field
The disclosure relates to the technical field of internet, and in particular relates to an information tracking detection method and device, electronic equipment and a storage medium.
Background
In the related art, the information conversion tracking can be applied to conversion data collection after advertisement delivery, for example, data such as form submission authorized by a user, telephone dialing, commodity purchase and the like can be collected.
The collection of conversion data depends on an information tracking code for conversion tracking, however, in the related art, the test of the information tracking code requires a lot of manual intervention operations, so that the test efficiency of the information tracking code is low, the operation is complex, for example, a tester needs to manually add a callback function after putting a URL of an advertisement page, and then after allowing a webpage, needs to manually check whether response information corresponding to the callback function is obtained.
Disclosure of Invention
The disclosure provides an information tracking detection method and device, electronic equipment and storage medium, and aims to at least solve the problems of low information tracking code detection efficiency, complex operation and the like in the related technology.
According to a first aspect of an embodiment of the present disclosure, there is provided an information tracking detection method, including:
acquiring a uniform resource locator (Uniform Resource Locator, URL) input in a user interface, wherein the URL is a URL of a tracking page, and an information tracking code is preconfigured in the tracking page;
Operating the webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed or not based on whether the operation result of the webpage code contains preset tracking information triggered by the information tracking code; wherein, the liquid crystal display device comprises a liquid crystal display device,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment, the acquiring, before the uniform resource locator URL entered by the user interface, further includes:
determining a tracking target in response to a selection operation instruction for the tracking target in the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code includes: basic codes and conversion codes, wherein after the information tracking codes corresponding to the tracking targets are obtained, the method further comprises the steps of:
acquiring a first designated position corresponding to the basic code and a second designated position corresponding to the conversion code, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in the webpage code.
In one embodiment, the information tracking code includes: a base code and a translation code; the preset tracking information comprises: basic code installation confirmation information and conversion code installation confirmation information;
and running the webpage code corresponding to the URL, and determining whether the information tracking code is successfully installed based on whether preset tracking information triggered by the information tracking code is contained in the running result of the webpage code, wherein the method comprises the following steps:
loading the tracking page based on a window opening Window. Open method to run the basic code in the information tracking code;
if the basic code installation confirmation information is acquired, determining that the basic code is installed successfully; and is combined with the other components of the water treatment device,
based on page operation information, running conversion codes in the information tracking codes;
if the conversion code installation confirmation information is obtained, the information tracking code is determined to be successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before running the base code in the information tracking code, the method further comprises:
determining that a first trigger instruction for starting to detect the basic code is received;
Generating a first detection identifier based on the first trigger instruction;
the base code installation confirmation information includes: the first detection mark and the page loading event of the tracking page; then a base code installation confirmation message is obtained comprising:
and after receiving the first trigger instruction, polling the basic code installation confirmation information, wherein the basic code installation confirmation information is triggered and reported under the condition that the basic code is successfully operated.
In one embodiment, the running the translation code in the information tracking code based on the page operation information includes:
determining a second trigger instruction for starting to detect the conversion code when receiving the instruction of page operation trigger;
generating a second detection identifier based on the second trigger instruction; and is combined with the other components of the water treatment device,
running a translation code in the information tracking code based on the second detection identity;
the translation code installation confirmation information includes: the second detection identifier and user operation information;
the obtaining the translation code installation confirmation information includes:
and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code is successfully operated.
In one embodiment, based on the page operation information, before running the translation code in the information tracking code, the method further comprises:
generating and outputting a two-dimensional code of the URL; and is combined with the other components of the water treatment device,
determining that an identification instruction for scanning and identifying the two-dimensional code by test equipment is received;
the running the translation code in the information tracking code based on the second detection identification includes:
and sending the second detection identification to the test equipment so that the test equipment runs the conversion code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier.
In one embodiment, further comprising:
generating a conversion record report; the conversion record report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information.
According to a second aspect of the embodiments of the present disclosure, there is provided an information tracking detection apparatus including:
The system comprises an acquisition unit, a search unit and a search unit, wherein the acquisition unit is configured to acquire a Uniform Resource Locator (URL) input in a user interface, the URL is a URL of a tracking page, and an information tracking code is pre-configured in the tracking page;
the operation unit is configured to operate the webpage code corresponding to the URL, and determine whether the information tracking code is successfully installed or not based on whether preset tracking information triggered by the information tracking code is contained in an operation result of the webpage code; wherein, the liquid crystal display device comprises a liquid crystal display device,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment of the present invention, in one embodiment,
in one embodiment, the tracking code acquisition unit is configured to acquire a tracking target in response to a selection operation instruction for the tracking target in the user interface before the uniform resource locator URL input by the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code includes: basic code and translation code, the apparatus further comprising:
And a tracking code installation position acquisition unit configured to acquire a first specified position corresponding to the basic code and a second specified position corresponding to the conversion code after acquiring the information tracking code corresponding to the tracking target, and display the first specified position and the second specified position, wherein the first specified position and the second specified position are positions in a webpage code.
In one embodiment, the information tracking code includes: a base code and a translation code; the preset tracking information comprises: basic code installation confirmation information and conversion code installation confirmation information;
the operation unit is configured to:
loading the tracking page based on a window opening Window. Open method to run the basic code in the information tracking code;
if the basic code installation confirmation information is acquired, determining that the basic code is installed successfully; and is combined with the other components of the water treatment device,
based on page operation information, running conversion codes in the information tracking codes;
if the conversion code installation confirmation information is obtained, the information tracking code is determined to be successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before the running unit runs the base code in the information tracking code, it is configured to:
determining that a first trigger instruction for starting to detect the basic code is received;
generating a first detection identifier based on the first trigger instruction;
the base code installation confirmation information includes: the first detection mark and the page loading event of the tracking page; the running unit is configured to poll the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is triggered to be reported under the condition that the basic code is successfully run.
In one embodiment, the execution unit is configured to:
determining a second trigger instruction for starting to detect the conversion code when receiving the instruction of page operation trigger;
generating a second detection identifier based on the second trigger instruction; and is combined with the other components of the water treatment device,
running a translation code in the information tracking code based on the second detection identity;
the translation code installation confirmation information includes: the second detection identifier and user operation information;
the operation unit is configured to:
and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code is successfully operated.
In one embodiment, the running unit is configured to, before running the conversion code in the information tracking code based on page operation information:
generating and outputting a two-dimensional code of the URL; and is combined with the other components of the water treatment device,
determining that an identification instruction for scanning and identifying the two-dimensional code by test equipment is received;
the execution unit is configured to send the second detection identification to the test device to cause the test device to execute the translation code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier.
In one embodiment, further comprising: a conversion record report generation unit configured to generate a conversion record report; the conversion record report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer storage medium storing computer executable instructions for performing the method according to the first aspect.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the disclosure discloses an information tracking detection method and device, an electronic device and a storage medium, wherein a URL input in a user interface is firstly obtained, the URL is a URL of a tracking page, and an information tracking code is preconfigured in the tracking page. Then operating the webpage code corresponding to the URL, and finally determining whether the information tracking code is successfully installed or not based on whether the operation result of the webpage code contains preset tracking information triggered by the information tracking code; if the running result comprises preset tracking information, determining that the information tracking code is successfully installed in the tracking page; and when the running result does not comprise preset tracking information, determining that the information tracking code fails to be installed in the tracking page. By means of the method, the installation of the information tracking code is detected, the detection of the information tracking code can be automatically realized based on the URL input by the user, the detection efficiency is improved, the user does not need to put the advertisement on the page, the callback function is manually added, the information triggered based on the callback function is not needed to be detected manually, and the user operation is facilitated. In addition, the concatenation of callback function has certain technical requirement to the tester, because need not artifical concatenation callback function in this disclosure, has reduced the technical requirement to tester self to reduced test threshold, made the test more convenient.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 is a schematic diagram of an application scenario of an information tracking detection method according to an embodiment of the present disclosure;
fig. 2 is a flowchart of an information tracking detection method according to an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 5 is a flowchart of an information tracking code installation detection method according to an embodiment of the present disclosure;
FIG. 6 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 7 is a schematic diagram of a user interface provided by an embodiment of the present disclosure;
FIG. 8 is a schematic diagram of a user interface provided by the disclosed embodiments;
fig. 9 is a schematic structural diagram of an information tracking detection device according to an embodiment of the disclosure;
Fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the disclosure.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
In the related art, after an advertiser puts an advertisement on a web page, the advertiser wants to track data collected after the advertisement is put, for example: form submission, telephone dialing, commodity purchasing and other actions, and the data may be collected via converting tracking tool. However, the data information to be tracked by different advertisers is not consistent, so that the operators are required to be engaged with the advertisers, and the operators are informed of the information tracking codes corresponding to the corresponding tracked data information. In addition, the advertiser needs to have a certain code development capability, so that the obtained tracking code can be spliced into a callback function on the link of the webpage for advertisement, the information tracking code is loaded, and the successful installation of the tracking code is determined when the data triggered based on the callback function is received. The inventor finds that the tracking data after advertisement delivery is not convenient and has low efficiency, so the embodiment of the application provides a novel information tracking detection method which solves the problems in the related technology.
Referring to fig. 1, an application scenario of an information tracking detection method according to an embodiment of the present disclosure is shown, where the scenario includes a user 10, a personal computer (personal computer, PC) 11, and a server 12, and implementation of the method needs to be implemented by carrying an information tracking tool, where a user operation interface of the information tracking tool may be used by a user in a web page form or may be used by a user in a client form, and a background of the information tracking tool may be deployed in a server. In one embodiment, the PC side corresponds to the front end of the information tracking tool and the server side 12 corresponds to the back end of the information tracking tool. The user 10 can fill in the user-defined converted tracking item name through the corresponding user interface of the information tracking tool in the PC 11, and select the tracking target (such as form submission, phone call, etc.), the PC 11 sends an instruction for acquiring the information tracking code to the server based on the selection of the user, and the server 12 queries the information tracking code corresponding to the tracking target and the layout position of the information tracking code in the web page code from the code database. The PC 11 displays the information tracking code and the layout position of the information tracking code, and the user only needs to input the address of the page to be advertised in the user interface after adding the information tracking code according to the layout position. And then, detecting the information tracking code can be realized by executing simple confirmation operation according to the prompt. In one embodiment, the information tracking code may include: the method comprises the following steps of basic codes and conversion codes, wherein the basic codes are the basis for the operation of the conversion codes, and a user of the conversion codes tracks and collects relevant information.
The user 10 copies the basic code and the conversion code to the corresponding positions of the page code of the advertisement, and clicks on the interface of the information tracking tool at the PC end 11 to start detection. Based on the clicking operation of the user, the PC 11 opens the loaded address, runs the basic code in the web code, and of course generates a corresponding detection identifier for identifying each detection, which will be described later, and is not described herein. The success of the basic code operation can inform the server 12 of an information for informing the server that the basic code operation is successful, based on the information, the server or the PC can send a link for accessing the tracking web page (i.e. the web page of the information tracking code layout) so as to test the conversion code, if the test environment is an intelligent terminal device, in order to ensure that the test is performed in the actual test environment, the link can be displayed through a two-dimensional code or a bar code, etc., in the present disclosure, the user 10 submits the tracking target information to detect the conversion code through a test device (e.g. a mobile phone, a tablet computer, etc.), the conversion code is successfully operated, the test device can send a message for indicating that the conversion code is successfully operated to the server 12, and when the server 12 receives the reported message for indicating that the conversion code is successfully operated, it is determined that the complete installation and operation of the information tracking code is successful. After the information tracking code is completely run successfully, the information tracking tool can generate a test report of the information tracking code. Of course, if the information tracking code fails to be installed and run, the information tracking tool also generates a corresponding test report.
The PC 11 and the server 12 may be connected in communication through a communication network, where the network may be a local area network, a wide area network, or the like. The PC 11 may be a notebook computer, a personal computer, etc., and the server 12 may be any server device capable of supporting corresponding database processing.
Referring to fig. 2, a flow chart of an information tracking detection method according to an embodiment of the disclosure is shown, where the method includes:
step 201: and acquiring a URL input in a user interface, wherein the URL is a URL of a tracking page, and an information tracking code is preconfigured in the tracking page.
It should be noted that, the user may input URL address information of the tracking page in the user interface of the information tracking tool.
In one embodiment, a tracking target is determined in response to a selection operation instruction for the tracking target in a user interface; information tracking codes corresponding to the tracking targets are acquired from a code database. As shown in FIG. 3, advertisement tracking is illustrated as an example, but in particular applications, one way of advertising is not limited. The user may enter custom conversion tracking item names at the interface such as: XX education-autumn preference-form submission, information tracking targets may include: telephone dialing, form submission, effective consultation, content replication of instant messaging tools (e.g., micro-message replication), commodity purchase, etc. Taking the form submission as an example, the user selects the form submission, and clicks a save control in the interface to trigger the server to query the corresponding information tracking code, so that the PC end can acquire the information tracking code.
After the user selects the tracking target through the user interface of the information tracking tool, the server is triggered to acquire the information tracking code from the code library, and the information tracking code is displayed to the user. The method is convenient to operate, the user does not need to master complex code knowledge, and only needs to copy and paste the displayed information tracking code directly, so that the operation of the user is more convenient.
Step 202: and operating the webpage codes corresponding to the URLs, and acquiring the operation results of the webpage codes.
Step 203: judging whether the running result contains preset tracking information triggered by the information tracking code or not; if yes, go to step 204; if not, go to step 205.
Step 204: and determining that the information tracking code is successfully installed in the tracking page.
Step 205: and determining that the information tracking code fails to be installed in the tracking page.
In one embodiment, the information tracking code includes, as described above: the method comprises the steps of acquiring a first designated position corresponding to a basic code and a second designated position corresponding to a conversion code after acquiring an information tracking code corresponding to a tracking target, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in a webpage code.
In addition, the user clicks the save control in fig. 3 and then pops up fig. 4. The specific information of the basic code, the specific information of the conversion code, and the first designated location information to which the basic code needs to be copied and the second designated location information to which the conversion code needs to be copied are shown in fig. 4, wherein the first designated location information and the second designated location information are used for prompting the user to respectively layout the basic code. The first designated location information in fig. 4 is set between < HEAD > and </HEAD > of the tracking web page, and the second designated location information is merely replaced by the converted code designated address information to illustrate this, and of course, in the implementation, the two location information can be determined and displayed according to actual needs, so as to prompt the user how to operate. Also included in the interface of FIG. 4 is a "deactivate" control that, when clicked by the user, initiates the detection of the installation of the base code as well as the conversion code.
The information tracking code comprises a basic code and a conversion code, the partial function of information tracking can be realized by successful installation of the basic code, the information tracking can be realized by successful installation of the conversion code, and the information tracking code is divided into two parts so as to facilitate code transplanting and separate detection, thereby avoiding the continuous modification of the information tracking code by a developer according to different demands of users.
In one embodiment, the preset trace information for indicating successful operation of the information trace code may include: the installation detection method of the basic code installation confirmation information and the conversion code installation confirmation information, the information tracking code, as shown in fig. 5, may be implemented as:
step 501: and loading a tracking page based on a Window. Open method to run the basic code in the information tracking code.
In one embodiment, to facilitate distinguishing between each detection, prior to running the base code in the information tracking code, determining that a first trigger instruction is received indicating that detection of the base code is to begin; based on the first trigger instruction, a first detection identifier is generated. The first detection identifier is used for representing one detection of the basic code, namely the basic code in the same tracking page can be detected for a plurality of times based on the requirement of a user, and each detection corresponds to one first detection identifier.
Accordingly, to identify each detection, the base code installation confirmation information includes: a first detection mark and a page loading event of the tracking page; then a base code installation confirmation message is obtained comprising: and after receiving the first trigger instruction, polling the basic code installation confirmation information, wherein the basic code installation confirmation information is triggered and reported under the condition that the basic code is successfully operated.
Each detection of the basic code can be identified, so that the result of each detection can be conveniently known. As can be determined, via step 502, whether the underlying code is running successfully.
Step 502: judging whether basic code installation confirmation information is acquired or not; if yes, go to step 503; if not, go to step 507.
Step 503: and determining that the basic code is successfully installed.
Step 504: based on the page operation information, the run information tracks the translation code in the code.
Similarly, to be able to identify each detection of the translation code, in one embodiment, a second trigger instruction is determined that indicates receipt of a page operation trigger to begin detecting the translation code; generating a second detection identifier based on the second trigger instruction; and tracking the translated code in the code based on the second detection identification.
Wherein the translation code installation confirmation information includes: the second detection identifier and the user operation information; obtaining translation code installation confirmation information includes: and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code runs successfully.
In this way, each detection of the translation code can be identified.
As shown in fig. 6, the interface includes basic code detection and conversion code detection, a URL address of a tracking web page is input in the interface, and a start detection control is clicked, where clicking of the start detection control can be understood as triggering of a first trigger instruction. After the basic code is installed successfully, the user opens the tracking webpage through page operation, and submits the information tracking target to be regarded as the trigger of the second trigger instruction.
In addition, it should be noted that the second trigger instruction is triggered by a page operation of a page control in the tracking page, for example, each click operation of a form submission item control in the tracking web page triggers the second trigger instruction, and each second trigger instruction corresponds to a second detection identifier. The second trigger instruction uses a second detection identifier to enable a user to acquire specific conversion code detection times.
Step 505: judging whether installation confirmation information of the conversion code is obtained or not; if yes, go to step 506; if not, go to step 507.
Step 506: and determining that the information tracking code is successfully installed.
Step 507: and determining that the information tracking code fails to be installed.
By the method, the successful installation of the information tracking code needs to be realized based on the successful installation of the basic code and the conversion code, and the method further improves the reliability of information tracking.
In one embodiment, based on page operation information, generating and outputting a two-dimensional code of a URL before running a conversion code in the information tracking code; determining that an identification instruction for scanning and identifying the two-dimensional code by the test equipment is received; running the translation code in the information tracking code based on the second detection identity, comprising: and sending the second detection identification to the test equipment so that the test equipment runs the conversion code in the information tracking code.
By the method, the efficiency of detecting and installing the tracking code is improved, so that the operation of a user is more convenient, and the user is prevented from tracing the page splicing joint debugging parameters.
As shown in fig. 7, after the basic code is installed successfully, a two-dimensional code corresponding to the tracking web page is generated, and the user scans the two-dimensional code through a detection device mobile phone, a tablet computer and the like and submits a tracking target such as: form submission, detection of the translated code is performed.
In one embodiment, after the information tracking code is installed successfully, a conversion record report is generated, and the report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information. After the information tracking code is successfully installed, as shown in fig. 8, the user may click on the conversion button control to obtain information tracking data, and as shown in fig. 8, the information tracking code is successfully activated (i.e., the installation is successful), and the information tracking target: form submission, 2 conversion actions have been detected, 2 successful reporting of conversion data. And corresponding record transformation behavior 1, operation time, event type, etc. The record also includes information in the report, not shown in the figure.
Next, an information tracking detection apparatus provided in an embodiment of the present application is shown in fig. 9, and the apparatus includes: an acquisition unit 91 and an operation unit 92.
It should be noted that, the obtaining unit 91 is configured to obtain a URL of a uniform resource locator input in the user interface, where the URL is a URL of a tracking page, where an information tracking code is configured in advance in the tracking page; an operation unit 92 configured to operate a web code corresponding to the URL, and determine whether the information tracking code is installed successfully based on whether preset tracking information triggered by the information tracking code is included in an operation result of the web code; wherein, the liquid crystal display device comprises a liquid crystal display device,
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
In one embodiment, the tracking code acquisition unit is configured to acquire a tracking target in response to a selection operation instruction for the tracking target in the user interface before the uniform resource locator URL input by the user interface;
And acquiring an information tracking code corresponding to the tracking target from a code database.
In one embodiment, the information tracking code includes: basic code and translation code, the apparatus further comprising:
and a tracking code installation position acquisition unit configured to acquire a first specified position corresponding to the basic code and a second specified position corresponding to the conversion code after acquiring the information tracking code corresponding to the tracking target, and display the first specified position and the second specified position, wherein the first specified position and the second specified position are positions in a webpage code.
In one embodiment, the information tracking code includes: a base code and a translation code; the preset tracking information comprises: basic code installation confirmation information and conversion code installation confirmation information;
the operation unit is configured to:
loading the tracking page based on a window opening Window. Open method to run the basic code in the information tracking code;
if the basic code installation confirmation information is acquired, determining that the basic code is installed successfully; and is combined with the other components of the water treatment device,
Based on page operation information, running conversion codes in the information tracking codes;
if the conversion code installation confirmation information is obtained, the information tracking code is determined to be successfully installed; otherwise, determining that the information tracking code fails to be installed.
In one embodiment, before the running unit runs the base code in the information tracking code, it is configured to:
determining that a first trigger instruction for starting to detect the basic code is received;
generating a first detection identifier based on the first trigger instruction;
the base code installation confirmation information includes: the first detection mark and the page loading event of the tracking page; the running unit is configured to poll the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is triggered to be reported under the condition that the basic code is successfully run.
In one embodiment, the execution unit is configured to:
determining a second trigger instruction for starting to detect the conversion code when receiving the instruction of page operation trigger;
generating a second detection identifier based on the second trigger instruction; and is combined with the other components of the water treatment device,
Running a translation code in the information tracking code based on the second detection identity;
the translation code installation confirmation information includes: the second detection identifier and user operation information;
the operation unit is configured to:
and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code is successfully operated.
In one embodiment, the running unit is configured to, before running the conversion code in the information tracking code based on page operation information:
generating and outputting a two-dimensional code of the URL; and is combined with the other components of the water treatment device,
determining that an identification instruction for scanning and identifying the two-dimensional code by test equipment is received;
the execution unit is configured to send the second detection identification to the test device to cause the test device to execute the translation code in the information tracking code.
In one embodiment, the second trigger instruction is triggered by a page operation of a page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier.
In one embodiment, further comprising: a conversion record report generation unit configured to generate a conversion record report; the conversion record report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information.
Having described the information trace detection method and apparatus in an exemplary embodiment of the present application, next, an electronic device of another exemplary embodiment of the present application is described.
Those skilled in the art will appreciate that the various aspects of the present application may be implemented as a system, method, or program product. Accordingly, aspects of the present application may be embodied in the following forms, namely: an entirely hardware embodiment, an entirely software embodiment (including firmware, micro-code, etc.) or an embodiment combining hardware and software aspects may be referred to herein as a "circuit," module "or" system.
In some possible implementations, an electronic device according to the present application may include at least one processor, and at least one memory. The memory stores therein program code that, when executed by the processor, causes the processor to perform the steps in the information trace detection method according to various exemplary embodiments of the present application described above in this specification. For example, the processor may perform steps 201-202 as in fig. 2.
An electronic device 130 according to this embodiment of the present application is described below with reference to fig. 10. The electronic device 130 shown in fig. 10 is merely an example, and should not be construed to limit the functionality and scope of use of embodiments of the present application in any way.
As shown in fig. 10, the electronic device 130 is embodied in the form of a general purpose computing apparatus. Components of electronic device 130 may include, but are not limited to: the at least one processor 131, the at least one memory 132, and a bus 133 connecting the various system components, including the memory 132 and the processor 131.
In some possible embodiments, various aspects of the data processing method provided herein may also be implemented in the form of a program product comprising program code for causing a computer device to carry out the information trace detection method according to various exemplary embodiments of the present application as described herein above, such as steps 201-202 in fig. 2, when the program product is run on the computer device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The program product for image processing of embodiments of the present application may employ a portable compact disc read only memory (CD-ROM) and include program code and may run on a computing device. However, the program product of the present application is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the target object computing device, partly on the target object appliance, as a stand-alone software package, partly on the target object computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the target object electronic device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to external electronic devices (e.g., connected over the Internet using an Internet service provider).
It should be noted that although several units or sub-units of the apparatus are mentioned in the above detailed description, such a division is merely exemplary and not mandatory. Indeed, the features and functions of two or more of the elements described above may be embodied in one element in accordance with embodiments of the present application. Conversely, the features and functions of one unit described above may be further divided into a plurality of units to be embodied.
Furthermore, although the operations of the methods of the present application are depicted in the drawings in a particular order, this is not required or suggested that such operations must be performed in the particular order or that all of the illustrated operations be performed in order to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step to perform, and/or one step decomposed into multiple steps to perform.
It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (18)
1. An information tracking detection method, comprising:
acquiring a Uniform Resource Locator (URL) input in a user interface, wherein the URL is a URL of a tracking page, and an information tracking code is pre-configured in the tracking page, wherein the information tracking code comprises a basic code and a conversion code, the information tracking code triggers preset tracking information, and the preset tracking information comprises basic code installation confirmation information and conversion code installation confirmation information;
loading the tracking page based on a window opening Window. Open method to run a basic code in the information tracking code;
if the basic code installation confirmation information is acquired, determining that the basic code is installed successfully; and is combined with the other components of the water treatment device,
based on page operation information, running conversion codes in the information tracking codes;
if the conversion code installation confirmation information is obtained, the information tracking code is determined to be successfully installed; otherwise, determining that the information tracking code fails to be installed;
When the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
2. The method of claim 1, wherein the obtaining further comprises, prior to the user interface entering the URL:
determining a tracking target in response to a selection operation instruction for the tracking target in the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
3. The method of claim 2, wherein the information tracking code comprises: basic codes and conversion codes, wherein after the information tracking codes corresponding to the tracking targets are obtained, the method further comprises the steps of:
acquiring a first designated position corresponding to the basic code and a second designated position corresponding to the conversion code, and displaying the first designated position and the second designated position, wherein the first designated position and the second designated position are positions in the webpage code.
4. The method of claim 1, wherein prior to running the base code in the information tracking code, the method further comprises:
determining that a first trigger instruction for starting to detect the basic code is received;
generating a first detection identifier based on the first trigger instruction;
the base code installation confirmation information includes: the first detection mark and the page loading event of the tracking page; then a base code installation confirmation message is obtained comprising:
and after receiving the first trigger instruction, polling the basic code installation confirmation information, wherein the basic code installation confirmation information is triggered and reported under the condition that the basic code is successfully operated.
5. The method of claim 1, wherein the running translation code in the information tracking code based on page operation information comprises:
determining a second trigger instruction for starting to detect the conversion code when receiving the instruction of page operation trigger;
generating a second detection identifier based on the second trigger instruction; and is combined with the other components of the water treatment device,
running a translation code in the information tracking code based on the second detection identity;
The translation code installation confirmation information includes: the second detection identifier and user operation information;
the obtaining the translation code installation confirmation information includes:
and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code is successfully operated.
6. The method of claim 5, wherein prior to running the translation code in the information tracking code based on page operation information, the method further comprises:
generating and outputting a two-dimensional code of the URL; and is combined with the other components of the water treatment device,
determining that an identification instruction for scanning and identifying the two-dimensional code by test equipment is received;
running the translation code in the information tracking code based on the second detection identity, comprising:
and sending the second detection identification to the test equipment so that the test equipment runs the conversion code in the information tracking code.
7. The method of claim 5, wherein the step of determining the position of the probe is performed,
the second trigger instructions are triggered by the page operation of the page control in the tracking page, and each second trigger instruction corresponds to a second detection identifier respectively.
8. The method as recited in claim 7, further comprising:
generating a conversion record report; the conversion record report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information.
9. An information tracking and detecting device, comprising:
the system comprises an acquisition unit, a conversion unit and a control unit, wherein the acquisition unit is configured to acquire a Uniform Resource Locator (URL) input in a user interface, the URL is a URL of a tracking page, an information tracking code is pre-configured in the tracking page, the information tracking code comprises a basic code and a conversion code, the information tracking code triggers preset tracking information, and the preset tracking information comprises basic code installation confirmation information and conversion code installation confirmation information;
the running unit is configured to load the tracking page based on a window opening Window. Open method so as to run the basic code in the information tracking code;
if the basic code installation confirmation information is acquired, determining that the basic code is installed successfully; and is combined with the other components of the water treatment device,
Based on page operation information, running conversion codes in the information tracking codes;
if the conversion code installation confirmation information is obtained, the information tracking code is determined to be successfully installed; otherwise, determining that the information tracking code fails to be installed;
when the running result comprises the preset tracking information, determining that the information tracking code is successfully installed in the tracking page;
and when the running result does not comprise the preset tracking information, determining that the information tracking code fails to be installed in the tracking page.
10. The apparatus according to claim 9, wherein the tracking code acquisition unit is configured to acquire a tracking target in response to a selection operation instruction for the tracking target in the user interface before the uniform resource locator URL input by the user interface;
and acquiring an information tracking code corresponding to the tracking target from a code database.
11. The apparatus of claim 10, wherein the information tracking code comprises: basic code and translation code, the apparatus further comprising:
and a tracking code installation position acquisition unit configured to acquire a first specified position corresponding to the basic code and a second specified position corresponding to the conversion code after acquiring the information tracking code corresponding to the tracking target, and display the first specified position and the second specified position, wherein the first specified position and the second specified position are positions in a webpage code.
12. The apparatus according to claim 9, wherein before the execution unit executes the base code in the information tracking code, is configured to:
determining that a first trigger instruction for starting to detect the basic code is received;
generating a first detection identifier based on the first trigger instruction;
the base code installation confirmation information includes: the first detection mark and the page loading event of the tracking page; the running unit is configured to poll the basic code installation confirmation information after receiving the first trigger instruction, wherein the basic code installation confirmation information is triggered to be reported under the condition that the basic code is successfully run.
13. The apparatus of claim 9, wherein the execution unit is configured to:
determining a second trigger instruction for starting to detect the conversion code when receiving the instruction of page operation trigger;
generating a second detection identifier based on the second trigger instruction; and is combined with the other components of the water treatment device,
running a translation code in the information tracking code based on the second detection identity;
the translation code installation confirmation information includes: the second detection identifier and user operation information;
The operation unit is configured to:
and after receiving a second trigger instruction of the page operation, polling the conversion code installation confirmation information, wherein the conversion code installation confirmation information is triggered and reported under the condition that the conversion code is successfully operated.
14. The apparatus according to claim 13, wherein the execution unit, before executing the conversion code in the information tracking code based on page operation information, is configured to:
generating and outputting a two-dimensional code of the URL; and is combined with the other components of the water treatment device,
determining that an identification instruction for scanning and identifying the two-dimensional code by test equipment is received;
the execution unit is configured to send the second detection identification to the test device to cause the test device to execute the translation code in the information tracking code.
15. The apparatus of claim 13, wherein the second trigger instructions are triggered for page operations of a page control in the tracking page, each second trigger instruction corresponding to a second detection identity, respectively.
16. The apparatus as recited in claim 15, further comprising: a conversion record report generation unit configured to generate a conversion record report; the conversion record report includes: converting the name of the tracking item by user definition and a corresponding detection result, wherein the detection result comprises the total number of page operations of the user for the tracking page; and counting the total number of page operations which poll the corresponding translation code installation confirmation information.
17. An electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-8.
18. A computer storage medium storing computer executable instructions for performing the method of any one of claims 1-8.
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| CN111210280A (en) * | 2020-01-14 | 2020-05-29 | 北京达佳互联信息技术有限公司 | Content item conversion tracking method, device, terminal, server and medium |
| CN112306858A (en) * | 2020-05-21 | 2021-02-02 | 北京字节跳动网络技术有限公司 | Test method and device and electronic equipment |
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