CN109360024A - A kind of merchandise information processing method and social shopping platform based on social activity - Google Patents
A kind of merchandise information processing method and social shopping platform based on social activity Download PDFInfo
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- CN109360024A CN109360024A CN201811236024.1A CN201811236024A CN109360024A CN 109360024 A CN109360024 A CN 109360024A CN 201811236024 A CN201811236024 A CN 201811236024A CN 109360024 A CN109360024 A CN 109360024A
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- commodity
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- buyer
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
Abstract
The invention discloses a kind of social shopping platforms based on advertisement competitive bidding, which comprises social shopping platform receives the commodity selection information of the first buyer user;Commodity are determined in the shop of businessman user according to the commodity selection information;Commodity are generated according to the commodity and represent information, and the commodity represent the recommended information that information includes the commodity and the first buyer user to the experience information of the commodity;It issues the commodity and represents information, to show that the commodity represent information to multiple second buyer users;The feedback information of the second buyer user is received, the feedback information of the second buyer user is the feedback information that information is represented for the commodity;When the feedback information of the second buyer user meets the reward rule of the businessman user, is provided and rewarded to the account of the first buyer user using the assets in the account of the businessman user.
Description
Technical field
The present invention relates to technical field of electronic commerce, and in particular to a kind of based on social merchandise information processing method and society
Hand over shopping platform.
Background technique
In the prior art, the mode that businessman publicizes commodity is provided in the case where news media, TV etc. launch advertisement or line to be passed
It is single etc..
Mode low efficiency, the effect of businessman's publicity commodity are poor in the prior art, and spend also higher.
Currently, network social intercourse is more and more common, user is by network social intercourse come sharing information.Therefore, attract user in net
Share the commodity of businessman in network social activity, publicizing commodity for businessman is the project for being worth research.
Summary of the invention
The purpose of the present invention is to provide a kind of based on social merchandise information processing method and social shopping platform, to
Influence power using buyer user is that businessman promotes commodity, and is rewarded according to promotion effect to buyer user, to reach businessman
With the two-win of buyer.
To achieve the above object, first aspect present invention provides a kind of based on social merchandise information processing method, packet
Include: social shopping platform receives the commodity selection information of the first buyer user;According to the commodity selection information in businessman user
Shop in determine commodity;Commodity are generated according to the commodity and represent information, and it includes the commodity that the commodity, which represent information,
The experience information of recommended information and the first buyer user to the commodity;It issues the commodity and represents information, with to multiple
Second buyer user shows that the commodity represent information;Receive the feedback information of the second buyer user, second buyer
The feedback information of user is the feedback information that information is represented for the commodity;When the feedback information of the second buyer user is full
When the reward rule of the foot businessman user, using the assets in the account of the businessman user to the first buyer user's
Account provides reward.
In one possible implementation, the method also includes: receive the businessman user commodity release information,
The commodity release information includes the recommended information of the commodity and the reward rule of the businessman user.
In one possible implementation, the method also includes: receive the charging information of user;According to the user
Charging information to the account of the user provide assets;Wherein, the user is buyer user or businessman user;The buyer
User includes the first buyer user and the second buyer user.
In one possible implementation, the assets are ideal money;Wherein, in the account of the buyer user
Ideal money can be used for buying commodity.
In one possible implementation, the step of publication commodity represent information includes: to social application
Platform issues the commodity and represents information so that the social application platform by the commodity represent information show it is multiple described
Second buyer user, the second buyer user and the first buyer user are the user of the social application platform.
In one possible implementation, the first buyer user includes following to the experience information of the commodity
It is one or more: the image information of the service condition of the commodity of the first buyer user couple, the first buyer user
Pair the commodity life exchange image information.
In one possible implementation, the step of publication commodity represent information includes: the publication quotient
Product represent the link of information, so that the second buyer user represents information by commodity described in the links and accesses.
In one possible implementation, the method also includes: to multiple businessman users be directed to same commodity prize
It encourages rule and carries out priority ranking;The reward of multiple businessman users is shown to buyer user according to the result of the priority ranking
Rule.
Second aspect of the present invention provides a kind of commodity information processing system based on social activity, the system comprises: it receives
Unit, determination unit, generation unit, release unit, issuing unit;The receiving unit is used to receive the quotient of the first buyer user
Product select information;The determination unit is used to determine commodity in the shop of businessman user according to the commodity selection information;Institute
It states generation unit and represents information for generating commodity according to the commodity, the commodity represent the introduction that information includes the commodity
The experience information of information and the first buyer user to the commodity;The release unit represents letter for issuing the commodity
Breath, to show that the commodity represent information to multiple second buyer users;The receiving unit is also used to receive described second and buys
The feedback information of family user, the feedback information of the second buyer user is the feedback information that information is represented for the commodity;
The issuing unit is used for when the feedback information of the second buyer user meets the reward rule of the businessman user, is utilized
Assets in the account of the businessman user are provided to the account of the first buyer user rewards.
Third aspect present invention provides a kind of social shopping platform, including processor, memory, communication bus and communication
Interface;For storing computer executed instructions, the processor passes through the memory with the memory, shown communication interface
The communication bus connection, when social shopping platform operation, the processor executes the described of the memory storage
Computer executed instructions, so that the social shopping platform executes method described in first aspect.
Fourth aspect present invention provides a kind of computer readable storage medium, stores up on the computer readable storage medium
There is computer program, the computer program is executed by processor method as described in relation to the first aspect.
The present invention has the advantage that businessman user can run a shop on social shopping platform, upload commodity, and it is arranged and pushes away
Wide incentive standard;Buyer user can promote according to incentive standard selection commodity are promoted, and be obtained according to the effect of popularization
The reward of businessman user;So that the commodity of businessman user have obtained effective popularization, buyer user is also rewarded, and is realized
The two-win of businessman and buyer.
Detailed description of the invention
Fig. 1 is a kind of flow chart based on social merchandise information processing method provided in an embodiment of the present invention.
Fig. 2 is a kind of structural schematic diagram based on social commodity information processing system provided in an embodiment of the present invention.
Fig. 3 is a kind of structural schematic diagram of social shopping platform provided in an embodiment of the present invention.
Specific embodiment
In being described below, for illustration and not for limitation, propose such as specific system structure, interface, technology it
The detail of class, to understand thoroughly the present invention.However, it will be clear to one skilled in the art that there is no these specific
The present invention also may be implemented in the other embodiments of details.In other situations, omit to well-known system, circuit and
The detailed description of method, in case unnecessary details interferes description of the invention.
Influence of the mobile Internet for commercial advertisement at present is increasing, and the form of advertisement promotion is more diversified, and
And it presents with next feature:
1, businessman is ready to check for the web advertisement, for example, Baidu search advertisement one click price can to 100 yuan,
Businessman is ready in network to be that public concern degree is checked.
2, most mobile Internet social activity product has information spreading function, such as wechat microblogging, carries network and publicizes function
Can, the spontaneous propagation information of user can replace TV media to become most important with every nook and cranny all over the world, Internet communication
Information propagating pathway.
3, the consumption consciousness gradually upgrades, everybody increasingly pays close attention to the expression of individual character, pays close attention to influence power, a large number of users itself
The influence power of circle of friends can produce huge commercial value.
What present aspect embodiment provided is namely based on pair based on social merchandise information processing method and social shopping platform
Social and commercial advertisement essence profound understanding and the technical solution proposed.It is a kind of new is to represent main body with the whole people, it is each
New model is promoted in the competitive bidding that brand marketers share " public influence power ", which will form more preferable purchase
Object is tested, and refreshes the traditional definition of advertisement.
Embodiment 1
It a kind of is specifically introduced based on social merchandise information processing method in conjunction with Fig. 1 to provided in this embodiment.
Merchandise information processing method executing subject provided in this embodiment based on social activity is social shopping platform.
Social shopping platform may include a server, also may include one group of server, also may include multiple groups clothes
Business device.
Social shopping platform is connected by network with the terminal of buyer user, the terminal of businessman user.Network can be wireless
Network, such as 4G network, 5G network etc..The terminal of buyer user and/or the terminal of businessman user can be mobile terminal, specifically
It can be mobile phone, tablet computer etc..Buyer user and businessman user are the registration user of social shopping platform, in social shopping
Platform has account.
As shown in Figure 1, provided in this embodiment included the following steps based on social merchandise information processing method.
Step 11, social shopping platform receive the commodity selection information of the first buyer user.
In one example, before step 22, the merchandise information processing method provided in this embodiment based on social activity is also
Include: the commodity release information for receiving the businessman user, commodity release information include the commodity recommended information and
The reward rule of the businessman user.
Social shopping platform can recruit competitive bidding businessman, and the businessman of recruitment is by being registered as the businessman of social shopping platform
User.Businessman user can run a shop in social shopping platform, and upload commodity.Businessman user manages it in the daily shop of progress
It outside, can (the reward rule in the present embodiment, represented be referred to as the prize promoted with reward that self-setting is represented rule
Encourage rule), reward rule includes different representing effect (in the present embodiment, represent effect and be referred to as promotion effect)
Incentive standard.It represents effect or promotion effect can be to thumb up, or place an order purchase.Reward rule is according to different generation
Speech effect or promotion effect reward mouthpiece.
In one example, the method also includes: to multiple businessman users for same commodity reward rule progress
Priority ranking;The reward rule of multiple businessman users is shown to buyer user according to the result of the priority ranking.
There may be multiple businessman users selling same commodity.To the commodity, multiple businessman users are respectively provided with prize
Encourage rule.Can reward rule to multiple businessmans carry out priority ranking.It specifically can be according to the reward in reward rule
Standard carries out priority ranking to reward rule, for example, incentive standard is higher, priority is higher.
After having carried out priority ranking, when the first buyer user accesses social shopping platform, it can be used to the first buyer
Family shows priority ranking as a result, so as to facilitate the first buyer user to select businessman user and select the quotient of the businessman user
Product are represented.
First buyer user sends commodity selection information to social shopping platform by the terminal that it is used, to select businessman
The commodity of user are represented.
Step 12 determines commodity according to the commodity selection information in the shop of businessman user.
Step 13 represents information according to commodity generation commodity, and the commodity represent Jie that information includes the commodity
The experience information of the information that continues and the first buyer user to the commodity.
The recommended information of commodity may further include the link of the purchase page of commodity.
The first buyer user is added in popularization to the experience information of commodity, improves promotion efficiency.
When generation commodity represent information, the access link that commodity represent information can also be generated.It is linked by the access
Accessible commodity represent information.
In one example, the first buyer user includes following any or more to the experience information of the commodity
Kind: the image information of the service condition of the commodity of the first buyer user couple, the first buyer user couple it is described
The image information of the life exchange of commodity.
Image information is specifically as follows picture, or video.
Step 14, the publication commodity represent information, to show that the commodity represent information to multiple second buyer users.
Second buyer user and the first buyer user are all buyer user.Second buyer user is except the first buyer user
Buyer user.
In one example, the step 14 includes: and issues the commodity to social application platform to represent information, so that institute
State social application platform the commodity represented into information and show multiple second buyer users, the second buyer user and
The first buyer user is the user of the social application platform.
Social application platform can be with social platforms such as wechat, QQ, microbloggings.Commodity are represented into information and are published to social application
On, such as it is published to the wechat circle of friends of the first buyer user, or be published on the microblogging of the first buyer user.So as to benefit
Demonstration is carried out with the social circle of the first buyer user.
In one example, step 14 includes: the link that the publication commodity represent information, so that second buyer uses
Information is represented by commodity described in the links and accesses in family.In this example, the link of information can be represented with publishing commodity, thus
When commodity represent information and contain video, network overhead can be saved.
Step 15, the feedback information for receiving the second buyer user, the feedback information of the second buyer user are needle
The commodity are represented with the feedback information of information.
The accessible commodity of feedback information are thumbed up, are placed an order.Second buyer user can specifically pass through buyer's guide information
In the commodity page the connected reference commodity page, and thumbed up, buy the operation such as place an order.
Step 16, when the feedback information of the second buyer user meets the reward rule of the businessman user, utilize
Assets in the account of the businessman user are provided to the account of the first buyer user rewards.
In one example, described based on social merchandise information processing method further include: to receive the charging information of user;
Assets are provided to the account of the user according to the charging information of the user;Wherein, the user is buyer user or businessman
User;The buyer user includes the first buyer user and the second buyer user.
In one example, the assets are ideal money;Wherein, the ideal money in the account of the buyer user can
For buying commodity.Ideal money in businessman user can be used for rewarding mouthpiece, that is, carried out effective popularization first is bought
Family user.
Ideal money can be with currency exchange, and can withdraw deposit.
Reward to the first buyer user, is specifically as follows, if the second buyer user passes through the commercial generation of the first buyer
Speech information has carried out a commodity access, then rewards X ideal money to the first buyer user;It is bought successfully if placed an order,
Then Y virtual currency award is rewarded to the first buyer user.
The present embodiment has the advantages that businessman user can run a shop on social shopping platform, upload commodity, and is arranged
Promote incentive standard;Buyer user can promote according to incentive standard selection commodity are promoted, and be obtained according to the effect of popularization
Obtain the reward of businessman user;So that the commodity of businessman user have obtained effective popularization, buyer user is also rewarded, real
The two-win of businessman and buyer are showed.
Embodiment 2
A kind of commodity information processing system based on social activity is present embodiments provided, as shown in Fig. 2, the system comprises:
Receiving unit 21, determination unit 22, generation unit 23, release unit 24, issuing unit 25;
The receiving unit 21 is used to receive the commodity selection information of the first buyer user;
The determination unit 22 is used to determine commodity in the shop of businessman user according to the commodity selection information;
The generation unit 23, which is used to generate commodity according to the commodity, represents information, and it includes institute that the commodity, which represent information,
The recommended information for stating commodity and the first buyer user are to the experience informations of the commodity;
The release unit 24 represents information for issuing the commodity, to show the quotient to multiple second buyer users
Product represent information;
The receiving unit 21 is also used to receive the feedback information of the second buyer user, the feedback of the second buyer user
Information is that the feedback information of information is represented for the commodity;
The issuing unit 25 is used to meet the reward of the businessman user when the feedback information of the second buyer user
When regular, provided and rewarded to the account of the first buyer user using the assets in the account of the businessman user.
The content provided in this embodiment for being referred to the record of embodiment 1 based on social commodity information processing system is real
Existing, details are not described herein again.
The present embodiment has the advantages that businessman user can run a shop on social shopping platform, upload commodity, and is arranged
Promote incentive standard;Buyer user can promote according to incentive standard selection commodity are promoted, and be obtained according to the effect of popularization
Obtain the reward of businessman user;So that the commodity of businessman user have obtained effective popularization, buyer user is also rewarded, real
The two-win of businessman and buyer are showed.
Embodiment 3
A kind of social shopping platform is present embodiments provided, as shown in figure 3, including processor 31, memory 32, communicating always
Line 33 and communication interface 34;
The memory 32 is the processor 31 and the memory 32, shown logical for storing computer executed instructions
Believe that interface 34 is connected by the communication bus 33, when social shopping platform operation, the processor 31 executes described
The computer executed instructions that memory 32 stores, so that the social shopping platform executes method described in embodiment 1.
The present embodiment has the advantages that businessman user can run a shop on social shopping platform, upload commodity, and is arranged
Promote incentive standard;Buyer user can promote according to incentive standard selection commodity are promoted, and be obtained according to the effect of popularization
Obtain the reward of businessman user;So that the commodity of businessman user have obtained effective popularization, buyer user is also rewarded, real
The two-win of businessman and buyer are showed.
In an embodiment of the present invention, processor can be a kind of IC chip, the processing capacity with signal.Place
Reason device can be general processor, digital signal processor (Digital Signal Processor, abbreviation DSP), dedicated collection
At circuit (Application Specific work ntegrated Circuit, abbreviation ASIC), field programmable gate array
(FieldProgrammable Gate Array, abbreviation FPGA) either other programmable logic device, discrete gate or crystal
Pipe logical device, discrete hardware components.
It may be implemented or execute disclosed each method, step and the logic diagram in the embodiment of the present invention.General procedure
Device can be microprocessor or the processor is also possible to any conventional processor etc..In conjunction with disclosed in the embodiment of the present invention
Method the step of can be embodied directly in hardware decoding processor and execute completion, or with hardware in decoding processor and soft
Part block combiner executes completion.Software module can be located at random access memory, and flash memory, read-only memory may be programmed read-only storage
In the storage medium of this fields such as device or electrically erasable programmable memory, register maturation.Processor reads storage medium
In information, in conjunction with its hardware complete the above method the step of.
Storage medium can be memory, such as can be volatile memory or nonvolatile memory, or may include
Both volatile and non-volatile memories.
Wherein, nonvolatile memory can be read-only memory (Read-Only Memory, abbreviation ROM), may be programmed
Read-only memory (Programmable ROM, abbreviation PROM), Erasable Programmable Read Only Memory EPROM (Erasable PROM, letter
Claim EPROM), electrically erasable programmable read-only memory (Electrically EPROM, abbreviation EEPROM) or flash memory.
Volatile memory can be random access memory (Random Access Memory, abbreviation RAM), be used as
External Cache.By exemplary but be not restricted explanation, the RAM of many forms is available, such as static random-access is deposited
Reservoir (Static RAM, abbreviation SRAM), dynamic random access memory (Dynamic RAM, abbreviation DRAM), synchronous dynamic with
Machine accesses memory (Synchronous DRAM, abbreviation SDRAM), double data speed synchronous dynamic RAM
(Double Data RateSDRAM, abbreviation DDRSDRAM), enhanced Synchronous Dynamic Random Access Memory (Enhanced
SDRAM, abbreviation ESDRAM), synchronized links dynamic random access memory (Synchlink DRAM, abbreviation SLDRAM) and directly
Rambus random access memory (DirectRambus RAM, abbreviation DRRAM).
The storage medium of description of the embodiment of the present invention is intended to include but is not limited to depositing for these and any other suitable type
Reservoir.
Those skilled in the art are it will be appreciated that in said one or multiple examples, function described in the invention
It can be realized with hardware with combination of software.When application software, corresponding function can be stored in computer-readable medium
In or as on computer-readable medium one or more instructions or code transmitted.Computer-readable medium includes meter
Calculation machine storage medium and communication media, wherein communication media includes convenient for transmitting computer journey from a place to another place
Any medium of sequence.Storage medium can be any usable medium that general or specialized computer can access.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all any modification, equivalent substitution, improvement and etc. on the basis of technical solution of the present invention, done should all
Including within protection scope of the present invention.
Claims (10)
1. a kind of based on social merchandise information processing method, which is characterized in that the described method includes:
Social shopping platform receives the commodity selection information of the first buyer user;
Commodity are determined in the shop of businessman user according to the commodity selection information;
Commodity are generated according to the commodity and represent information, and the commodity represent the recommended information that information includes the commodity and described
Experience information of the first buyer user to the commodity;
It issues the commodity and represents information, to show that the commodity represent information to multiple second buyer users;
The feedback information of the second buyer user is received, the feedback information of the second buyer user is for the commercial generation
Say the feedback information of information;
When the feedback information of the second buyer user meets the reward rule of the businessman user, the businessman user is utilized
Account in assets to the account of the first buyer user provide reward.
2. merchandise information processing method according to claim 1, which is characterized in that the method also includes:
The commodity release information of the businessman user is received, the commodity release information includes recommended information and the institute of the commodity
State the reward rule of businessman user.
3. merchandise information processing method according to claim 1, which is characterized in that the method also includes:
Receive the charging information of user;
Assets are provided to the account of the user according to the charging information of the user;
Wherein, the user is buyer user or businessman user;The buyer user includes the first buyer user and described
Second buyer user.
4. merchandise information processing method according to claim 3, which is characterized in that the assets are ideal money;
Wherein, the ideal money in the account of the buyer user can be used for buying commodity.
5. merchandise information processing method according to claim 1, which is characterized in that the publication commodity represent information
The step of include:
The commodity are issued to social application platform and represent information, so that the commodity are represented information by the social application platform
Show multiple second buyer users, the second buyer user and the first buyer user flat for the social application
The user of platform.
6. merchandise information processing method according to claim 1, which is characterized in that the first buyer user is to the quotient
The experience information of product includes following any one or more:
The image information of the service condition of the commodity of the first buyer user couple, the first buyer user couple it is described
The image information of the life exchange of commodity.
7. merchandise information processing method according to claim 1, which is characterized in that the publication commodity represent information
The step of include:
The link that the commodity represent information is issued, so that the second buyer user passes through commercial generation described in the links and accesses
Say information.
8. merchandise information processing method according to claim 1, which is characterized in that the method also includes:
Priority ranking is carried out for the reward rule of same commodity to multiple businessman users;
The reward rule of multiple businessman users is shown to buyer user according to the result of the priority ranking.
9. a kind of based on social commodity information processing system, which is characterized in that the system comprises: receiving unit determines list
Member, generation unit, release unit, issuing unit;
The receiving unit is used to receive the commodity selection information of the first buyer user;
The determination unit is used to determine commodity in the shop of businessman user according to the commodity selection information;
The generation unit, which is used to generate commodity according to the commodity, represents information, and it includes the commodity that the commodity, which represent information,
Recommended information and the first buyer user to the experience informations of the commodity;
The release unit represents information for issuing the commodity, to show that the commodity are represented to multiple second buyer users
Information;
The receiving unit is also used to receive the feedback information of the second buyer user, and the feedback information of the second buyer user is
The feedback information of information is represented for the commodity;
The issuing unit is used for when the feedback information of the second buyer user meets the reward rule of the businessman user,
It is provided and is rewarded to the account of the first buyer user using the assets in the account of the businessman user.
10. a kind of social shopping platform, which is characterized in that including processor, memory, communication bus and communication interface;
For storing computer executed instructions, the processor and the memory, pass through shown communication interface the memory
The communication bus connection, when social shopping platform operation, the processor executes the described of the memory storage
Computer executed instructions, so that the social shopping platform perform claim requires method described in any one of 1-8.
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CN110097470A (en) * | 2019-03-19 | 2019-08-06 | 深圳壹账通智能科技有限公司 | Finance product promotion method, device and computer equipment based on artificial intelligence |
CN111507764A (en) * | 2020-04-16 | 2020-08-07 | 深圳百盈投资顾问有限公司 | Information sharing method based on Internet |
CN111754227A (en) * | 2020-06-29 | 2020-10-09 | 上海寻梦信息技术有限公司 | Method and device for generating object distribution information, electronic equipment and storage medium |
CN112070544A (en) * | 2020-09-10 | 2020-12-11 | 孟禹含 | Online popularization method and system |
CN112308648A (en) * | 2020-02-28 | 2021-02-02 | 北京沃东天骏信息技术有限公司 | Information processing method and device |
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