CN112184319A - User relationship establishing method and device, electronic equipment and readable storage medium - Google Patents
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Abstract
The application provides a user relationship establishing method, a user relationship establishing device, electronic equipment and a readable storage medium, wherein the user relationship establishing method comprises the following steps: issuing a sharing task; recording the sharing process of the user on the sharing task; judging whether the sharing process of the user reaches a preset condition or not; if the preset condition is met, initiating a process of providing rewards of sharing tasks for the user; and generating a user relation chain between the users according to the sharing process of the users to the sharing task. When the sharing process of the user reaches a preset condition, initiating a flow of providing rewards corresponding to the sharing task for the user reaching the preset condition, and generating a user relation chain according to the sharing process of the user sharing task. The user relationship chain is generated according to the sharing completion condition of the user, the users on the user relationship chain expect to obtain the reward of the sharing task, and the sharing behavior is carried out based on the expectation of the reward of the task, so that the user relationship chain is the user relationship chain formed by the users corresponding to the specific commodity.
Description
Technical Field
The application relates to the field of internet, in particular to a user relationship establishing method and device, electronic equipment and a readable storage medium.
Background
In the prior art, when a merchant promotes a new application program or a new product, a mode of inducing user sharing by giving rewards is often adopted.
However, in the prior art, user accumulation is often performed for new applications or products only in a user sharing manner, and the relationship of sharing behavior among users is not effectively utilized.
Disclosure of Invention
An object of the embodiments of the present application is to provide a user relationship establishing method, an apparatus, an electronic device, and a readable storage medium, so as to solve a problem in the prior art that a relationship of a sharing behavior between users is not effectively utilized.
In a first aspect, an embodiment of the present application provides a method for establishing a user relationship, where the method includes: issuing a sharing task; recording the sharing process of the user on the sharing task; judging whether the sharing process of the user reaches a preset condition or not; if the preset condition is met, initiating a process of providing rewards of sharing tasks for the user; and generating a user relation chain between the users according to the sharing process of the users to the sharing task.
In the above embodiment, the sharing task may be issued, and the completion of the sharing task by the user may be recorded. When the sharing process of the user reaches a preset condition, initiating a flow of providing rewards corresponding to the sharing task for the user reaching the preset condition, and generating a user relation chain according to the sharing process of the user sharing task. The user relationship chain is generated according to the sharing completion condition of the user, the users on the user relationship chain expect to obtain the reward of the sharing task, and the sharing behavior is carried out based on the expectation of the reward of the task, so that the user relationship chain is the user relationship chain formed by the users corresponding to the specific commodity.
In one possible design, after the generating a user relationship chain between users according to the sharing process of the sharing task by the users, the method further includes: generating a network community according to the user relation chain; providing inter-community mutual aid service to users in the same network community.
In the above embodiment, the network community may be generated according to the user relationship chain, and users belonging to the same network community may enjoy free or preferential services when receiving the services, so that the ownership of the users in the network community may be improved, and the usage duration of the users may be increased.
In one possible design, the reward for the task is a first item, the method further comprising: searching user information corresponding to a target user in all users of the user relationship chain; taking a node of the user information corresponding to the target user in the user relationship chain as a reference point, acquiring m levels in a direction close to a root node, and acquiring n levels in a direction far away from the root node, wherein the root node is the user information corresponding to the user sharing the sharing task earliest in the user relationship chain; taking m levels of users of the target user close to the root node direction and n levels of users of the target user far from the root node direction as circle-layer relations of the target user about the first article.
In the above embodiments, after obtaining the complete user relationship chain, a circle-level relationship related to a specific user in the user relationship chain may be established for the specific user. Searching a target user from all users of the user relationship chain, acquiring m hierarchical users of the upper level of the target user and n hierarchical users of the lower level of the target user, and taking the acquired users as the circle-layer relationship of the target user about the first article. The users in the circle-layer relationship related to a certain user are all users who have a closer relationship with the user and are all interested in the first item, and the embodiment realizes more accurate grabbing of the user relationship chain.
In one possible design, after the circle-level relationship of the target user, the m levels of users in the direction that the target user is close to the root node, and the n levels of users in the direction that the target user is far away from the root node as the target user with respect to the first item, the method further comprises; after the target user purchases an article, judging whether the correlation between the article purchased by the target user and the first article is larger than a preset threshold value; if yes, pushing commodity information of the object purchased by the target user to all users corresponding to the circle-layer relation of the first object of the target user.
In the above embodiment, if the correlation between the item purchased by the target user and the first item exceeds the preset threshold, it indicates that the item purchased by the target user is a good similar to the first item, and the target user has a circle-level relationship established based on the first item, that is, users in the circle-level relationship are all users interested in the first item, and then the item currently purchased by the target user is also interested with a high probability. Therefore, the commodity can be recommended to all the users in the circle-level relation corresponding to the target user, and the possibility of purchasing the commodity is improved.
In a possible design, the determining whether the sharing process of the user meets a preset condition includes: judging whether the user successfully shares the sharing tasks to a preset number of users within a first limited time period; or judging whether the sharing task is successfully shared to the levels of the preset number of the lower levels of the user within a second limited time period; and if the user successfully shares the sharing task to a preset number of users within a first limited time period, or the sharing task is successfully shared to a preset number of levels of a next level of the user within a second limited time period, determining that the preset condition is reached.
In the above embodiment, the preset condition may be determined by the above two conditions, and any one of the above two conditions that is achieved may be regarded as the preset condition being achieved. The preset condition may be the above condition, and may also be other conditions, and the specific condition of the preset condition should not be construed as a limitation to the present application.
In one possible design, the content corresponding to the sharing task includes at least one mini game, and the mode for determining that the sharing task is successfully shared with a user is as follows: the user opens the sharing task and completes the at least one mini-game.
In the above embodiment, a manner of determining whether the sharing task is successfully shared is provided, that is, the sharing content corresponding to the sharing task includes at least one mini game, and if the user opens the sharing task and completes the at least one mini game, it may be determined that the sharing task is successfully shared.
In a second aspect, an embodiment of the present application provides an apparatus for establishing a user relationship, where the apparatus includes: the task issuing module is used for issuing the sharing task; the process recording module is used for recording the sharing process of the sharing task by the user; the condition judgment module is used for judging whether the sharing process of the user reaches a preset condition or not; the reward flow initiating module is used for initiating a flow of providing rewards of the sharing tasks for the user when the preset conditions are met; and the relationship chain generating module is used for generating a user relationship chain between the users according to the sharing process of the users to the sharing task.
In the above embodiment, the sharing task may be issued, and the completion of the sharing task by the user may be recorded. When the sharing process of the user reaches a preset condition, initiating a flow of providing rewards corresponding to the sharing task for the user reaching the preset condition, and generating a user relation chain according to the sharing process of the user sharing task. And generating a user relationship chain according to the sharing completion condition of the user, wherein the users on the user relationship chain expect to obtain the commodity corresponding to the reward of the sharing task, and the sharing behavior is carried out based on the expectation of the reward of the task, so that the user relationship chain formed by the users corresponding to the specific commodity can be obtained.
In one possible design, the apparatus further includes: the community generation module is used for generating a network community according to the user relation chain; and the service providing module is used for providing the mutual help service in the community for the users in the same network community.
In the above embodiment, the network community may be generated according to the user relationship chain, and users belonging to the same network community may enjoy free or preferential services when receiving the services, so that the ownership of the users in the network community may be improved, and the usage duration of the users may be increased.
In one possible design, the reward for the task is a first item, and the apparatus further includes: the user information searching module is used for searching user information corresponding to a target user in all users of the user relation chain; a hierarchy acquiring module, configured to acquire m hierarchies in a direction close to a root node and acquire n hierarchies in a direction far away from the root node with a node of the user information corresponding to the target user in the user relationship chain as a reference point, where the root node is the user information corresponding to a user who shares the sharing task earliest in the user relationship chain; and the circle layer establishing module is used for taking m levels of users of the target user close to the root node direction and n levels of users of the target user far away from the root node direction as the circle layer relation of the target user about the first article.
In the above embodiments, after obtaining the complete user relationship chain, a circle-level relationship related to a specific user in the user relationship chain may be established for the specific user. Searching a target user from all users of the user relationship chain, acquiring m hierarchical users of the upper level of the target user and n hierarchical users of the lower level of the target user, and taking the acquired users as the circle-layer relationship of the target user about the first article. The users in the circle-layer relationship related to a certain user are all users who have a closer relationship with the user and are all interested in the first item, and the embodiment realizes more accurate grabbing of the user relationship chain.
In one possible design, the apparatus further includes: the threshold value judging module is used for judging whether the correlation between the object purchased by the target user and the first object is larger than a preset threshold value or not after the target user purchases the object; and the commodity recommending module is used for pushing commodity information of the commodity purchased by the target user to all users corresponding to the circle-layer relation of the first commodity of the target user when the relevance of the commodity purchased by the target user and the first commodity is greater than a preset threshold value.
In the above embodiment, if the correlation between the item purchased by the target user and the first item exceeds the preset threshold, it indicates that the item purchased by the target user is a good similar to the first item, and the target user has a circle-level relationship established based on the first item, that is, users in the circle-level relationship are all users interested in the first item, and then the item currently purchased by the target user is also interested with a high probability. Therefore, the commodity can be recommended to all the users in the circle-level relation corresponding to the target user, and the possibility of purchasing the commodity is improved.
In one possible design, the condition determining module is specifically configured to determine whether the user successfully shares the sharing task to a preset number of users within a first limited time period; or judging whether the sharing task is successfully shared to the levels of the preset number of the lower levels of the user within a second limited time period; and if the user successfully shares the sharing task to a preset number of users within a first limited time period, or the sharing task is successfully shared to a preset number of levels of a next level of the user within a second limited time period, determining that the preset condition is reached.
In the above embodiment, the preset condition may be determined by the above two conditions, and any one of the above two conditions that is achieved may be regarded as the preset condition being achieved. The preset condition may be the above condition, and may also be other conditions, and the specific condition of the preset condition should not be construed as a limitation to the present application.
In a third aspect, the present application provides an electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine-readable instructions when executed by the processor performing the method of the first aspect or any of the alternative implementations of the first aspect.
In a fourth aspect, the present application provides a readable storage medium having stored thereon a computer program which, when executed by a processor, performs the method of the first aspect or any of the optional implementations of the first aspect.
In a fifth aspect, the present application provides a computer program product which, when run on a computer, causes the computer to perform the method of the first aspect or any possible implementation manner of the first aspect.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments of the present application will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and that those skilled in the art can also obtain other related drawings based on the drawings without inventive efforts.
Fig. 1 is a schematic flowchart of a user relationship establishing method according to an embodiment of the present application;
FIG. 2 is a detailed diagram illustrating a sharing process of a user sharing a task;
fig. 3 is a flowchart illustrating a part of steps of a user relationship establishing method according to an embodiment of the present application;
fig. 4 is a flowchart illustrating a part of steps of a user relationship establishing method according to an embodiment of the present application;
fig. 5 is a schematic structural block diagram of a user relationship establishing apparatus according to an embodiment of the present application.
Detailed Description
In a control embodiment, when a merchant promotes a new application or a new product, the merchant often adopts a mode of inducing user sharing by giving rewards. For example, if a user shares an application or product to be promoted to a new user, and the sharing reaches a certain amount, the merchant will give the user a reward for a coupon or voucher.
However, in the comparison embodiment, user accumulation is often performed for new applications or products only by means of user sharing, and the relationship of sharing behavior between users is not effectively utilized.
According to the user relationship establishing method provided by the embodiment of the application, the user relationship chain is generated according to the sharing completion condition of the user, the users on the user relationship chain expect to obtain the reward of the sharing task and share the behavior based on the expectation of the reward of the task, so that the user relationship chain is the user relationship chain formed by the users corresponding to the specific commodity, compared with the comparison embodiment, the sharing relationship formed based on the sharing behavior of the users is obtained, and the sharing relationship is conveniently utilized subsequently.
The technical solutions in the embodiments of the present application will be described below with reference to the drawings in the embodiments of the present application.
Referring to fig. 1, fig. 1 is a flowchart illustrating a user relationship establishing method provided in an embodiment of the present application, where the method may be executed by a server, and specifically includes the following steps S110 to S150:
step S110, a sharing task is issued.
The sharing task can be a task which can jump to a certain activity page, the sharing task can be a link, the user shares the link, and the user who is shared with the link clicks the link to jump to the certain activity page; the sharing task can also be a picture with an identification code, the user shares the picture, and the user sharing the picture can jump to a certain activity page through the identification code in the identification picture. The specific type of sharing task should not be construed as limiting the present application.
Step S120, record the sharing process of the user to the sharing task.
Optionally, when the user shares the sharing task, the sharing task may carry identification information of the sharer, and when the sharer receives the sharing task and executes a preset action, it may be determined that the sharing of the sharer by the sharer is successful, and the sharing task that is successfully shared may be sent back to the server and recorded by the server. Specifically, the sharing task that is successfully shared may include the identification information of the sharer and the identification information of the shared person, and the server may record the identification information of the sharer and the identification information of the shared person.
Optionally, the content corresponding to the sharing task may be an active page, and the manner of determining that the sharing task is successfully shared with a user may be: the shared person jumps to the active page through the sharing task and completes account registration.
Optionally, the content corresponding to the sharing task may further include at least one mini game, and the manner for determining that the sharing task is successfully shared with a certain user may further be: the shared person opens the sharing task to complete account registration and completes the at least one mini game. The determination method that the sharing task is successfully shared may also be other manners, and the specific determination method should not be construed as a limitation to the present application.
Step S130, determining whether the sharing process of the user reaches a preset condition, if yes, executing step S140.
Optionally, in a specific embodiment, the step S130 may specifically include: judging whether the user successfully shares the sharing tasks to a preset number of users within a first limited time period; or judging whether the sharing task is successfully shared to the levels of the preset number of the lower levels of the user within a second limited time period.
And if the user successfully shares the sharing task to a preset number of users within a first limited time period, or the sharing task is successfully shared to a preset number of levels of a next level of the user within a second limited time period, determining that the preset condition is reached.
The first defined time period may be a preset time period, such as 10 hours or 24 hours, and the specific time length of the first defined time period should not be construed as a limitation to the present application. The number value of the preset number of users may be 7 users, or may be 20 users, and the specific number value should not be construed as a limitation to the present application.
The specific length of time of the second defined period of time may be the same as or different from the first defined period of time, and should not be construed as limiting the application.
The predetermined number of levels of the user's lower level refers to users directly shared or indirectly shared by the user. The directly sharing user refers to a user who directly shares the sharing task by the user, and the indirectly sharing user refers to a user who is a sharing branch of the user. For example, the preset number of levels at the lower level may be two levels, that is, all users directly shared by the user are included, and the user shared by all users directly shared is included. The specific quantitative value of the preset number of levels should not be construed as a limitation of the present application.
Referring to fig. 2, fig. 2 shows a partial example of a sharing relationship chain established by users through sharing tasks, taking an a1 user as an example, an a1 user directly and successfully shares the sharing tasks with four users, namely B1, B2, B3 and B4, a B1 user directly and successfully shares the sharing tasks with two users, namely C1 and C2, and a B3 user directly and successfully shares the sharing tasks with two users, namely C3 and C4. Since C1, C2, C3 and C4 are users on the sharing branch of a1, C1, C2, C3 and C4 can be regarded as users indirectly shared by the users.
Optionally, the preset condition may be that the user successfully shares the sharing task with a preset number of users within a first limited time period, or that the sharing task is successfully shared with a preset number of levels of a next level of the user within a second limited time period, where any of the above two conditions satisfies one of the preset conditions, or may be another preset condition, for example, the preset condition is determined to be met only when the user successfully shares the sharing task with the preset number of users within the first limited time period. It should be understood that the specific condition content of the preset condition should not be construed as a limitation to the present application.
Step S140, a process of providing the user with an award for the sharing task is initiated.
The reward may be a physical item such as food, gloves, etc. Alternatively, the reward may be a pop note, that is, a redemption note of a pop item, and the user may pick up the pop item by self-picking up or mailing the pop item to the store after obtaining the pop note.
The reward may also be a virtual item such as a discount coupon, a lecture coupon, etc. The cash voucher can be a voucher which withholds all or part of money, can be used for online or offline cash voucher, and can also initiate the operation of transferring the cash voucher. The lecture ticket is a voucher corresponding to lecture, and specifically, the voucher can be a 500-withholding 700 ticket. The user can use the ticket by himself after obtaining the ticket, and can sell the ticket by agency. The course corresponding to the attendance ticket can be live broadcast in a live broadcast room, for example, the course can be a "strategy for resisting epidemic situation".
After the sharing process of a certain user reaches a preset condition, a process of providing rewards of sharing tasks for the user can be initiated, if the rewards are physical articles, the process can be used for inquiring the mailing address of the user, and after the user returns the mailing address, the background staff mails according to the mailing address of the user. If the reward is a virtual item, the process may specifically be sending the virtual item to a user account corresponding to the user.
And S150, generating a user relation chain between the users according to the sharing process of the users to the sharing task.
The generating of the user relationship chain between the users may be updating the original user relationship chain according to the user who reaches the preset condition. The update process may be: adding users meeting preset conditions into a user relation chain as nodes; or adding the user meeting the preset condition and the user directly shared by the user into a user relation chain as nodes; or the user meeting the preset condition, the user directly shared by the user and the user indirectly shared by the user are all used as nodes to be added into the user relation chain.
Referring to fig. 2, the example of the user reaching the preset condition is a 1:
adding the user who reaches the preset condition as a node into a user relationship chain, which may be: only a1 is connected as a node with Yi, which is a user who shares the sharing task directly to a 1.
The user who reaches the preset condition and the user that the user directly shares are added into the user relationship chain as nodes, which may be: the users B1, B2, B3 and B4 directly shared by A1 and A1 are used as nodes and added into a user relation chain, wherein A1 is connected with Yi, and B1, B2, B3 and B4 are connected with A1.
The user who reaches the preset condition, the user who the user directly shares, and the user who the user indirectly shares are all added into the user relationship chain as nodes, and the node can be: user A1, users B1, B2, B3 and B4 directly shared by user A1, users C1 and C2 directly shared by user B1 and users C3 and C4 directly shared by user B3 are used as nodes and added into a user relation chain, wherein the A1 is connected with Yi, the B1, the B2, the B3 and the B4 are connected with A1, the C1 and the C2 are connected with B1, and the C3 and the C4 are connected with B3.
The sharing task can be issued, and the completion condition of the sharing task by the user can be recorded. When the sharing process of the user reaches a preset condition, initiating a flow of providing rewards corresponding to the sharing task for the user reaching the preset condition, and generating a user relation chain according to the sharing process of the user sharing task. The user relationship chain is generated according to the sharing completion condition of the user, the users on the user relationship chain expect to obtain the reward of the sharing task, and the sharing behavior is carried out based on the expectation of the reward of the task, so that the user relationship chain is the user relationship chain formed by the users corresponding to the specific commodity.
In a specific embodiment, the reward of the task may be a first item, please refer to fig. 3, and the user relationship establishing method provided in the embodiment of the present application further includes the following steps S210 to S230:
step S210, searching user information corresponding to the target user in all users of the user relationship chain.
The user information may be identification information of the user, for example, a user name that uniquely identifies the user identity, or a user account that uniquely identifies the user identity.
Each node in the user relationship chain can represent one user, each node stores the identification information corresponding to the represented user, and the target user can be searched from all users based on the identification information of the user.
Step S220, using a node of the user information corresponding to the target user in the user relationship chain as a reference point, obtaining m hierarchies toward a direction close to the root node, and obtaining n hierarchies toward a direction away from the root node.
And the root node is the node where the user information corresponding to the user sharing the sharing task earliest in the user relationship chain is located. m and n are natural numbers, and m and n can be the same or different.
Step S230, regarding m levels of users in the direction that the target user approaches the root node and n levels of users in the direction that the target user is far away from the root node as the circle-layer relationship of the target user with respect to the first article.
Referring to fig. 2, taking m as 2 and n as 1, and taking node a1 as an example, 2 levels of node a1 close to the root node are branches where a1 is located, and share tasks are directly shared with Yi of a1 and share tasks are directly shared with Xi of Yi.
Since the 1 level of the node a1 away from the root node is the directly shared node of the node a1, i.e., B1, B2, B3, and B4, in this embodiment, the nodes Xi, Yi, B1, B2, B3, and B4 may be used as the circle-level relationship of the node a1 with respect to the first item (i.e., the task reward).
After the complete user relationship chain is obtained, a circle-level relationship related to a specific user in the user relationship chain can be established for the specific user. Searching a target user from all users of the user relationship chain, acquiring m hierarchical users of the upper level of the target user and n hierarchical users of the lower level of the target user, and taking the acquired users as the circle-layer relationship of the target user about the first article. The users in the circle-layer relationship related to a certain user are all users who have a closer relationship with the user and are all interested in the first item, and the embodiment realizes more accurate grabbing of the user relationship chain.
Optionally, in a specific embodiment, after step S150, the method may further include the following steps: generating a network community according to the user relation chain; providing inter-community mutual aid service to users in the same network community.
The network community may be generated by using the entire user relationship chain derived from the same root node as a network community, by using the circle-level relationship obtained in steps S210 to S230 as a network community, or by using two user relationship chains corresponding to two root nodes having a common node exceeding a preset value between the user relationship chains of two adjacent root nodes as a network community. The network community is determined according to the user relationship chain, and the specific determination method should not be construed as limiting the application.
The server may enhance free or preferential mutual assistance services when providing mutual assistance services to users in the same network community. For example, when a certain user in the network community needs help due to accidents and diseases, the donation can be initiated in the range of the whole network community; when a user in the network community needs to loan financial services, a fund formed by all users in the network community may offer a preferential loan interest rate. The particular type of mutual aid service should not be construed as limiting the application.
Optionally, referring to fig. 4, after step S230, the user relationship establishing method provided in the embodiment of the present application may further include the following steps S310 to S320:
step S310, after the target user purchases an article, determining whether the correlation between the article purchased by the target user and the first article is greater than a preset threshold, if yes, executing step S320.
The relevance refers to the degree of relevance between two items, and a list of relevance between items may be stored in advance in a database of the server. After the item purchased by the target user is acquired, the correlation between the item and the first item can be searched in a database. Specifically, only the articles whose correlation with the first article is greater than the preset threshold may be stored in the database, and if the articles purchased by the target user are found in the database, it may be determined that the correlation is greater than the preset threshold; if the item purchased by the target user is not found in the database, it may be determined that the correlation is less than the preset threshold.
If the correlation is greater than the preset threshold, it indicates that the item has a greater probability of being also favored by the user with the circle-level relationship with the target user about the first item, then step S320 is performed.
Step S320, pushing commodity information of the item purchased by the target user to all users corresponding to the circle-layer relationship of the target user with respect to the first item.
If the relevance between the object purchased by the target user and the first object exceeds the preset threshold, the object purchased by the target user is a good similar to the first object, the target user has a circle-layer relationship established based on the first object, namely, users in the circle-layer relationship are all users interested in the first object, and the object purchased by the target user is also interested in the object with high probability. Therefore, the commodity can be recommended to all the users in the circle-level relation corresponding to the target user, and the possibility of purchasing the commodity is improved.
Referring to fig. 5, fig. 5 shows a specific implementation of the user relationship establishing apparatus provided in the embodiment of the present application, where the apparatus 400 includes:
and a task issuing module 410, configured to issue a sharing task.
And the process recording module 420 is configured to record a sharing process of the sharing task performed by the user.
The condition determining module 430 is configured to determine whether the sharing process of the user reaches a preset condition.
The reward process initiating module 440 is configured to initiate a process of providing a reward for the sharing task to the user when the preset condition is reached. The reward for the task may be the first item.
The relationship chain generating module 450 is configured to generate a user relationship chain between users according to a sharing process of the sharing task by the user.
The condition determining module 430 is specifically configured to determine whether the user successfully shares the sharing task to a preset number of users within a first limited time period; or judging whether the sharing task is successfully shared to the levels of the preset number of the lower levels of the user within a second limited time period; and if the user successfully shares the sharing task to a preset number of users within a first limited time period, or the sharing task is successfully shared to a preset number of levels of a next level of the user within a second limited time period, determining that the preset condition is reached.
The device further comprises:
and the community generation module is used for generating a network community according to the user relation chain.
And the service providing module is used for providing the mutual help service in the community for the users in the same network community.
And the user information searching module is used for searching the user information corresponding to the target user in all the users of the user relationship chain.
And the hierarchy acquisition module is used for acquiring m hierarchies towards the direction close to the root node and acquiring n hierarchies towards the direction far away from the root node by taking the node of the user information corresponding to the target user in the user relationship chain as a reference point, wherein the root node is the user information corresponding to the user which shares the sharing task earliest in the user relationship chain.
And the circle layer establishing module is used for taking m levels of users of the target user close to the root node direction and n levels of users of the target user far away from the root node direction as the circle layer relation of the target user about the first article.
And the threshold value judging module is used for judging whether the correlation between the object purchased by the target user and the first object is greater than a preset threshold value or not after the target user purchases the object.
And the commodity recommending module is used for pushing commodity information of the commodity purchased by the target user to all users corresponding to the circle-layer relation of the first commodity of the target user when the relevance of the commodity purchased by the target user and the first commodity is greater than a preset threshold value.
The user relationship establishing apparatus shown in fig. 5 corresponds to the user relationship establishing method shown in fig. 1, and details are not repeated here.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
In addition, units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Furthermore, the functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
The above description is only an example of the present application and is not intended to limit the scope of the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A user relationship establishing method is characterized by comprising the following steps:
issuing a sharing task;
recording the sharing process of the user on the sharing task;
judging whether the sharing process of the user reaches a preset condition or not;
if the preset condition is met, initiating a process of providing rewards of sharing tasks for the user;
and generating a user relation chain between the users according to the sharing process of the users to the sharing task.
2. The method of claim 1, wherein after generating the user relationship chain between users according to the sharing process of the sharing task by the users, the method further comprises:
generating a network community according to the user relation chain;
providing inter-community mutual aid service to users in the same network community.
3. The method of claim 1, wherein the reward for the task is a first item, the method further comprising:
searching user information corresponding to a target user in all users of the user relationship chain;
taking a node of the user information corresponding to the target user in the user relationship chain as a reference point, acquiring m levels in a direction close to a root node, and acquiring n levels in a direction far away from the root node, wherein the root node is the user information corresponding to the user sharing the sharing task earliest in the user relationship chain;
taking m levels of users of the target user close to the root node direction and n levels of users of the target user far from the root node direction as circle-layer relations of the target user about the first article.
4. The method according to claim 3, wherein after said taking said target user, m levels of users with said target user approaching said root node direction, and n levels of users with said target user away from said root node direction as circle-level relationships of said target user with respect to said first item, said method further comprises;
after the target user purchases an article, judging whether the correlation between the article purchased by the target user and the first article is larger than a preset threshold value;
if yes, pushing commodity information of the object purchased by the target user to all users corresponding to the circle-layer relation of the first object of the target user.
5. The method according to claim 1, wherein the determining whether the sharing process of the user meets a preset condition comprises:
judging whether the user successfully shares the sharing tasks to a preset number of users within a first limited time period; or judging whether the sharing task is successfully shared to the levels of the preset number of the lower levels of the user within a second limited time period;
and if the user successfully shares the sharing task to a preset number of users within a first limited time period, or the sharing task is successfully shared to a preset number of levels of a next level of the user within a second limited time period, determining that the preset condition is reached.
6. The method of claim 1, wherein the content corresponding to the sharing task comprises at least one mini-game, and the manner of determining that the sharing task is successfully shared with a user is: the user opens the sharing task and completes the at least one mini-game.
7. An apparatus for user relationship establishment, the apparatus comprising:
the task issuing module is used for issuing the sharing task;
the process recording module is used for recording the sharing process of the sharing task by the user;
the condition judgment module is used for judging whether the sharing process of the user reaches a preset condition or not;
the reward flow initiating module is used for initiating a flow of providing rewards of the sharing tasks for the user when the preset conditions are met;
and the relationship chain generating module is used for generating a user relationship chain between the users according to the sharing process of the users to the sharing task.
8. The apparatus of claim 7, further comprising:
the community generation module is used for generating a network community according to the user relation chain;
and the service providing module is used for providing the mutual help service in the community for the users in the same network community.
9. An electronic device, comprising: a processor, a storage medium and a bus, the storage medium storing machine-readable instructions executable by the processor, the processor and the storage medium communicating via the bus when the electronic device is running, the processor executing the machine-readable instructions to perform the user relationship establishing method according to any one of claims 1 to 6.
10. A readable storage medium, having stored thereon a computer program which, when executed by a processor, performs the user relationship establishing method according to any one of claims 1 to 6.
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