WO2019062266A1 - Method and apparatus for determining source of order - Google Patents

Abstract

Disclosed by the present application are a method and apparatus for determining the source of an order. A specific embodiment of said method comprises: in response to detecting a preset first operation executed, by a user, on a page containing a to-be-purchased item and displayed on a terminal, determining whether the user executes a preset second operation on the to-be-purchased item; if not, then executing a step to update a first authentication value, as follows; the step to update the first authentication value comprises: obtaining an item source parameter, said item source parameter comprising a user identity, an item identifier, a merchant identifier, and a page identifier of a page; sending to a server the item source parameter and the first authentication value stored on the terminal, so that said server sends the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier; receiving and storing the first authentication value sent by the server and updated on the basis of the item source parameter. The embodiment reduces the amount of data that must be processed by the server, decreasing the data processing pressure on the server.

Description

Method and apparatus for determining an order source

This patent application claims priority on Chinese patent application filed on September 30, 2017, with application number 201710938139.4, applicant for Beijing Jingdong Shangke Information Technology Co., Ltd., and invention titled "Method and device for determining order source" The entire contents of this application are incorporated herein by reference.

Technical field

The present application relates to the field of Internet technologies, and in particular, to the field of electronic commerce technologies, and in particular, to a method and apparatus for determining an order source.

Background technique

With the popularity of mobile smart devices, online electronic consumption through mobile applications has become a daily consumer behavior. Compared with the traditional e-commerce to attract consumers by means of item promotion, discount or gift giving, the Internet provides a more variety of item push methods, for example, inserting content-related item information into webpage information, and moving live broadcasts. Recommended item information, pop-up animation recommended item information in AR (Augmented Reality) interaction.

In order to better recommend item information to users, it is often necessary to determine the source of each order to more accurately push information to different users based on statistical results. The existing method for determining the order source usually sends the source parameter of each item in the order to the server when the user submits the order, which causes the server to process a large amount of data when the order data volume increases, which may easily lead to the embarrassment of the server.

Summary of the invention

The purpose of the present application is to propose a method and apparatus for determining the source of an order to solve the technical problems mentioned in the background section above.

In a first aspect, the embodiment of the present application provides a method for determining an order source, where the method includes: determining, in response to detecting that a user performs a preset first operation performed on a page including an item to be purchased displayed on the terminal, determining Whether the user performs a preset second operation on the purchased item; if not, performing the following step of updating the first authentication value; the step of updating the first authentication value includes: obtaining the item source parameter, wherein the item source parameter includes the user's a user identifier, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; sending the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value And to the merchant server corresponding to the merchant identifier; and receiving and storing the first authentication value that is sent by the server and updated based on the item source parameter.

In some embodiments, the step of updating the first authentication value before detecting the item source parameter and the first authentication value stored in the terminal to the server further comprises: detecting whether the first authentication value is stored in the terminal; The first authentication value is not stored, and the preset value is determined to be the first authentication value.

In some embodiments, the method further comprises: if the user performs a preset second operation on the purchased item, transmitting the current first authentication value to the server.

In some embodiments, obtaining an item source parameter includes: obtaining a page identifier of the page; parsing the page identifier, determining the item identifier, and the merchant identifier.

In some embodiments, the method further includes: receiving an order source statistics result sent by the server; and receiving, according to the order source statistics result, the push information sent by the server when detecting the third operation of the user by the terminal.

In a second aspect, the embodiment of the present application provides a method for determining an order source, including: receiving an item generated by a terminal in response to a user performing a preset first operation performed on a page including an item to be purchased displayed on the terminal. a source parameter and a first authentication value, wherein the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; parsing the item source parameter to determine the merchant identifier therein; The source parameter and the first authentication value are sent to a merchant server corresponding to the merchant identification.

In some embodiments, the method further includes: receiving a first authentication value updated by the merchant server based on the item source parameter; parsing the updated first authentication value to determine a user identifier therein; and transmitting the updated first authentication value a terminal corresponding to the user ID included in the updated first authentication value.

In some embodiments, the method further includes: receiving, by the terminal, a current first authentication value determined in response to the user performing a preset second operation on the item to be purchased; parsing the current first authentication value to determine the current a merchant identifier of the item corresponding to the authentication value; the current first authentication value is sent to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.

In a third aspect, the embodiment of the present application provides a method for determining an order source, including: receiving an item source parameter sent by a server and a first authentication value uploaded from a terminal to a server, where the item source parameter is that the terminal is detecting And sending to the server when the user performs the first operation on the page containing the item to be purchased, the item source parameter includes: a user identifier of the user, an item identifier of the item, and a page identifier of the page; and updating the first authentication value based on the item source parameter; And sending the updated first authentication value to the server.

In some embodiments, the method further includes: creating an array, and storing the item identifier and the page identifier in the array; receiving an order confirmation request sent by the server, the order confirmation request is sent by the server after receiving the second operation of the user detected by the terminal To the merchant server; determine the user's order source statistics based on the item identification and page identification stored in the array.

In some embodiments, the method further includes: determining, according to the order source statistics, a third operation of the user to receive the information to be pushed; and transmitting the third operation and the information to be pushed corresponding to the third operation to the server, so that the server responds to Receiving the third operation sent by the terminal sends the information to be pushed to the terminal.

In some embodiments, the method further comprises: determining an establishment time of the array; deleting the array in response to the duration between the setup time and the current time being greater than a preset duration.

In a fourth aspect, the embodiment of the present application further provides an apparatus for determining a source of an order, including: a determining unit, configured to respond to detecting, by the user, a preset performed by a page displayed on the terminal that includes an item to be purchased An operation of determining whether the user performs a preset second operation on the purchased item; and an updating unit, configured to update the first authentication value if the user does not perform the preset second operation on the purchased item; the updating unit includes: acquiring the module, Obtaining an item source parameter, wherein the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; and a sending module, configured to store the item source parameter and the first in the terminal The authentication value is sent to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier; and the receiving module is configured to receive and store the first authentication updated by the server based on the item source parameter. value.

In some embodiments, the updating unit further includes: a detecting module, configured to detect whether the first authentication value is stored in the terminal before sending the item source parameter and the first authentication value stored in the terminal to the server; And determining that the preset value is the first authentication value, in response to the first authentication value not being stored in the terminal.

In some embodiments, the apparatus further includes: a sending unit, configured to send the current first authentication value to the server if the user performs a preset second operation on the purchased item.

In some embodiments, the obtaining module is further configured to: obtain a page identifier of the page; and parse the page identifier, determine the item identifier, and the merchant identifier.

In some embodiments, the apparatus further includes: a statistical result receiving unit, configured to receive an order source statistical result sent by the server; and a push information receiving unit, configured to detect the third operation of the user by the terminal according to the order source statistical result When receiving the push information sent by the server.

In a fifth aspect, the embodiment of the present application further provides an apparatus for determining a source of an order, including: a receiving unit, configured to respond to a preset first operation performed by a user on a page displayed on the terminal that includes an item to be purchased. The generated item source parameter and the first authentication value, wherein the item source parameter includes the user identifier of the user, the item identifier of the item, the merchant identifier of the merchant to which the item belongs, and the page identifier of the page; the parsing unit is configured to parse the item source parameter, Determining a merchant identifier therein; the sending unit, configured to send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

In some embodiments, the receiving unit is further configured to receive a first authentication value that is updated by the merchant server based on the item source parameter; the parsing unit is further configured to parse the updated first authentication value to determine the user identifier therein; And configured to send the updated first authentication value to the terminal corresponding to the user identifier included in the updated first authentication value.

In some embodiments, the receiving unit is further configured to receive, by the terminal, a current first authentication value that is determined in response to the user performing a preset second operation on the item to be purchased; the parsing unit is further configured to parse the current first authentication value. Determining a merchant identifier of the item corresponding to the current first authentication value; the sending unit is further configured to send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.

In a sixth aspect, the embodiment of the present application further provides an apparatus for determining an order source, including: a receiving unit, configured to receive an item source parameter sent by a server and a first authentication value uploaded from the terminal to the server, where the item The source parameter is sent to the server when the terminal detects the first operation performed by the user on the page containing the item to be purchased, and the item source parameter includes: the user identifier of the user, the item identifier of the item, and the page identifier of the page; Updating the first authentication value based on the item source parameter; and sending unit, configured to send the updated first authentication value to the server.

In some embodiments, the apparatus further includes: an array establishing unit, configured to create an array, and store the item identifier and the page identifier in the array; the receiving unit is further configured to receive an order confirmation request sent by the server, where the order confirmation request is received by the server The device is further sent to the merchant server after detecting the second operation of the user; the device further includes a determining unit; the determining unit is configured to determine the order source statistics result of the user according to the item identifier and the page identifier stored in the array.

In some embodiments, the determining unit is further configured to: determine, according to the order source statistics result, a third operation that the user receives the information to be pushed; the sending unit is further configured to send the third operation and the to-be pushed information corresponding to the third operation to the server And causing the server to send the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.

In some embodiments, the determining unit is further configured to: determine an establishment time of the array; and delete the array in response to the duration between the setup time and the current time being greater than a preset duration.

In a seventh aspect, the embodiment of the present application further provides a terminal, including: one or more processors; a storage device, configured to store one or more programs; and when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the first aspect.

In an eighth aspect, the embodiment of the present application further provides a server, including: one or more processors; and a storage device, configured to store one or more programs, when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the second aspect.

In a ninth aspect, the embodiment of the present application further provides a server, including: one or more processors; and a storage device, configured to store one or more programs, when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the third aspect.

In a tenth aspect, the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the first aspect is implemented.

In an eleventh aspect, the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the second aspect is implemented.

In a twelfth aspect, the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the third aspect is implemented.

The method and apparatus for determining an order source provided by the above embodiment of the present application, by uploading a corresponding item source parameter to a server and receiving an updated first authentication value sent by a server, each time the first operation is performed, The amount of data processed by the terminal and the server in a single operation and the amount of data of a single data transmission are reduced, which is advantageous for improving the stability and reliability of the operation of the terminal and the server.

DRAWINGS

Other features, objects, and advantages of the present application will become more apparent from the detailed description of the accompanying drawings.

1 is an exemplary system architecture diagram to which the present application can be applied;

2 is a flow diagram of one embodiment of a method for determining an order source in accordance with the present application;

3 is a flow diagram of another embodiment of a method for determining an order source in accordance with the present application;

4 is a flow chart of still another embodiment of a method for determining an order source in accordance with the present application;

5 is a schematic diagram of an application scenario of a method for determining an order source according to the present application;

6 is a schematic structural diagram of an embodiment of an apparatus for determining an order source according to the present application;

Figure 7 is a block diagram showing another embodiment of an apparatus for determining an order source according to the present application;

Figure 8 is a block diagram showing still another embodiment of an apparatus for determining an order source according to the present application;

9 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server of an embodiment of the present application.

Detailed ways

The present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention, rather than the invention. It is also to be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict. The present application will be described in detail below with reference to the accompanying drawings.

1 illustrates an exemplary system architecture 100 of an embodiment of a method for determining an order source or a device for determining an order source to which the present application can be applied.

As shown in FIG. 1, system architecture 100 can include terminal devices 101, 102, 103, networks 104, 106, server 105, and merchant server 107. The network 104 is used to provide a medium for communication links between the terminal devices 101, 102, 103 and the server 105, and the network 106 is used to provide a medium for communication links between the server 105 and the merchant server 107. The networks 104, 106 may include various types of connections, such as wired, wireless communication links, fiber optic cables, and the like.

The user can interact with the server 105 over the network 104 using the terminal devices 101, 102, 103 to receive or transmit messages and the like. Various communication client applications, such as a shopping application, a web browser application, a live application, and the like, may be installed on the terminal devices 101, 102, and 103.

The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting online shopping, including but not limited to smart phones, tablets, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, dynamic The video specialist compresses the standard audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV) player, laptop portable computer and desktop computer, and the like. The terminal devices 101, 102, 103 can detect various operations of the user on the web page displayed on the terminal, such as a bookmark operation of an item displayed on the web page, a shopping cart operation, and the like. The terminal devices 101, 102, and 103 can also interact with the server 105 after detecting the above operations of the user, for example, transmit various data to the server 105, and the like.

The server 105 may be a server that provides various services, such as a back-end web server that provides support for web pages containing item information displayed on the terminal devices 101, 102, 103. The background web server can analyze and forward the received data.

The merchant server 107 may be a server that provides support for items purchased by the user, and may be a server that maintains item information of a certain brand, or a server that maintains item information of a certain store. The merchant server 107 can interact with the server 105 to receive data or requests sent by the server 105, or to send data to the server 105, and the like.

It should be noted that the method for determining the source of the order provided by the embodiment of the present application may be performed by the terminal device 101, 102, 103, or may be performed by the merchant server 107. Correspondingly, the means for determining the source of the order may be provided in the terminal device 101, 102, 103 or may be provided in the merchant server 107.

It should be understood that the number of terminal devices, networks, servers, and merchant servers in Figure 1 are merely illustrative. Depending on the implementation needs, there can be any number of terminal devices, networks, servers, and merchant servers.

With continued reference to FIG. 2, a flow 200 of one embodiment of a method for determining an order source in accordance with the present application is illustrated. The method for determining the source of the order of this embodiment may be performed by the terminal device, which may include the following steps:

Step 210: In response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal, determining whether the user performs a preset second operation on the purchased item.

In this embodiment, the electronic device (for example, the terminal device shown in FIG. 1) on which the method for determining the source of the order runs may display a webpage, where the webpage may include item information, and the user may purchase the item through the webpage. . At the same time, the terminal can detect the first operation of the user's display of the page containing the item to be purchased displayed on the terminal. The above first operation may be various operations such as an operation of adding an item to a favorite, an operation of adding an item to a shopping cart, and the like.

In addition, in this embodiment, the preset second operation may be an operation different from the first operation. For example, in some application scenarios, if the first operation is an operation of adding an item to the shopping cart, the second operation may be an operation of selecting at least one item in the shopping cart and generating a purchase order. Alternatively, in other application scenarios, if the first operation is an operation of adding an item to a favorite, the second operation may be an operation of moving at least one item in the collection into the shopping cart.

Step 220, if no, perform the following step of updating the first authentication value.

Specifically, the step of updating the first authentication value includes:

In step 221, the item source parameter is obtained.

The above item source parameters can be used to indicate the source of the item information, such as from an information web page or from a live interaction. The item source parameter may include a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page containing the item to be purchased.

Here, the user identification may be an identification that distinguishes one user from other users. Similarly, the item identification and the business identification may be identifiers that distinguish one item/merchant from other items/merchants, respectively.

For example, in some application scenarios, the user identifier may be a user name registered by the user on a shopping website; the item identifier may be a unique identifier of the item on the shopping website (eg, may be an inventory unit SKU code); The merchant identifier may be the brand of the article or the identifier of the store that sells the article, and the different merchant identifiers correspond to different merchant servers; the page identifier may be the web address of the webpage, for example, the webpage of the information webpage, or the page identifier It can also be the URL of the live interactive webpage, which can be represented, for example, by a Uniform Resource Locator (URL).

Step 222: Send the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

Here, the first authentication value can be used to characterize a series of user behaviors of the user using the terminal. For example, in some application scenarios, it may be used to characterize the behavior of each user using a certain terminal to add an item to the shopping cart within a preset time period, in which the features may include, for example, the above description. Item source parameter.

After obtaining the source parameter of the foregoing item, the terminal may send the item source parameter and the first authentication value stored in the terminal to the server by using a wired connection manner or a wireless connection manner. After receiving the source parameter of the item and the first authentication value stored in the terminal, the server may parse the item source parameter, determine a corresponding merchant server according to the merchant identifier, and store the source parameter of the item and the terminal in the terminal. An authentication value is sent to the merchant server.

It should be noted that the above wireless connection manner may include but is not limited to 3G/4G connection, WiFi connection, Bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultra wideband) connection, and other wireless connection methods that are now known or developed in the future. .

Step 223: Receive and store a first authentication value that is sent by the server and is updated based on the item source parameter.

After the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier, the merchant server may parse the item source parameter and determine the item source parameter and the first authentication value from which user. Then, the merchant server may further update the received first authentication value based on the received item source parameter, so that the updated first authentication value can reflect the first operation behavior of the current user.

Subsequently, the merchant server may send the updated first authentication value to the server, and the server sends the updated first authentication value to the corresponding terminal.

In this way, the user uploads the corresponding item source parameter and the first authentication value to the server each time the first operation is performed, and the amount of data uploaded each time is small, thereby avoiding the possibility of collectively uploading a large amount of data. The problem of excessive peak server pressure caused by excessive data traffic. It can improve the stability and reliability of server operation.

On the other hand, in the terminal, since the first authentication value can characterize the user behavior within a predetermined period of time, at each moment, only one first authentication value can be stored in the terminal as the user behavior record in the current period. In this way, the amount of data stored in the terminal can be reduced, and the problem of large memory usage of the terminal caused by saving multiple source parameter parameters at the same time can be avoided, thereby improving the response speed and reliability of the terminal.

It can be understood that each time the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal, the foregoing steps 210-220 may be performed, so that the second operation may not be performed by the user. Under the premise, the steps of updating the first authentication value are completed multiple times.

In some optional implementation manners of this embodiment, before performing the foregoing step 222 of the embodiment, the item source parameter and the first authentication value stored in the terminal are sent to the server, and the step 220 is updated. An authentication value also includes:

Detecting whether the first authentication value is stored in the terminal; and determining that the preset value is not stored in the terminal, determining that the preset value is the first authentication value.

When the first authentication value is not stored in the terminal, the preset value may be used as the first authentication value.

In this way, if the terminal does not currently store the first authentication value, the first authentication value may be assigned an initial value, thereby completing the update of the first authentication value.

In addition, in some optional implementation manners, the method for determining the source of the order in this embodiment may further include:

Step 230: If the user performs a preset second operation on the purchased item, the current first authentication value is sent to the server.

In some application scenarios, the preset second operation may be, for example, an operation of selecting at least one item in the shopping cart and generating an order. In these application scenarios, the current first authentication value may, for example, characterize the behavior of adding individual items to the shopping cart within a preset time period. After transmitting the current first authentication value to the server, the server may parse the first authentication value, thereby determining an item source parameter of each item added to the shopping cart within the preset time period, thereby realizing parsing and determining the order source. Then, the server may also send the item source parameter to the corresponding merchant server, so that the merchant server can also obtain the corresponding item source information.

After performing the above step 230, the terminal may delete the first authentication value stored thereon, thereby further releasing the memory.

In some optional implementations of this embodiment, the obtaining the item source parameter of step 221 may further include:

Get the page identifier of the page; and

The above page identifier is parsed to determine the item identifier and the merchant identifier.

In this way, the item source parameter when the user performs the current first operation can be determined.

In some optional implementation manners of this embodiment, the method for determining the source of the order in this embodiment may further include the following steps:

Receiving the order source statistics sent by the server;

According to the result of the order source statistics, when the third operation of the user to the terminal is detected, the push information sent by the server is received.

In this implementation manner, after obtaining the order source statistics result, the merchant server may send the order source statistics result to the server, and the server may parse the order source statistics result to determine the source of the item corresponding to the item information. The purchase rate is higher, and then it is determined according to the above-mentioned order source statistics to determine what kind of operation the user is doing is suitable for pushing information to the user. These operations can be recorded as the third operation. The third operation described above may be, for example, an operation of opening a web page, an operation of entering an application, or the like. When the terminal detects that the user performs the third operation on the terminal, the terminal may push the information to the user.

With continued reference to FIG. 3, a flow 300 of another embodiment of a method for determining an order source is provided in accordance with the present application. The method for determining the order source of this embodiment may be performed by a server, which may include the following steps:

Step 310: The object source parameter and the first authentication value generated by the terminal in response to the user performing a preset first operation performed on the page including the item to be purchased displayed on the terminal, where the item source parameter includes the user identifier of the user, The item identification of the item, the business identification of the business to which the item belongs, and the page identification of the page.

Step 320, parsing the item source parameters to determine the merchant identifier therein.

Step 330: Send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

Through the above steps 310-330, the first authentication value and the item source parameter uploaded by the terminal can be sent to the merchant server corresponding to the merchant identifier obtained by parsing the item source parameter. The merchant server can obtain the corresponding item source parameter and the first authentication value accordingly.

In addition, in the method for determining the source of the order in this embodiment, after receiving the item source parameter and the first authentication value uploaded by the user, the server may parse the item source parameter and the received item source parameter and the first Sending the authentication value to the corresponding merchant server is beneficial to reducing the peak pressure of the server processing data, and alleviating the problem that the network peak traffic demand may be caused by the centralized sending of the item source parameter and the first authentication value.

In some optional implementations, the method for determining the source of the order in this embodiment may further include:

Step 340: Receive a first authentication value that is updated by the merchant server based on the item source parameter.

Step 350: Parse the updated first authentication value to determine a user identifier therein.

Step 360: Send the updated first authentication value to a terminal corresponding to the user identifier included in the updated first authentication value.

Through the above steps 340-360, the first authentication value updated by the merchant server can be sent to the corresponding terminal, so that the first authentication value stored in the terminal is updated.

In addition, in some optional implementation manners, the method for determining the source of the order in this embodiment may further include:

Step 370: Receive, by the terminal, a current first authentication value determined in response to the user performing a preset second operation on the item to be purchased.

Step 380: Parse the current first authentication value to determine a merchant identity of the item corresponding to the current first authentication value.

Step 390: Send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.

After the step 370 to the step 390, the server may obtain the first authentication value uploaded by the terminal after the terminal completes the second operation (for example, the operation of selecting at least one item in the shopping cart and generating an order), where the first authentication value is obtained. For example, characteristic information (for example, an item source parameter) of each first operation (for example, an operation of adding an item to a shopping cart) performed by a user of the terminal is included within a predetermined period of time. In this way, the server may send the first authentication value to the predetermined time period, and the user joins each merchant server indicated by the item of the shopping cart, so that the merchant server can parse the first authentication value, thereby obtaining the first authentication. In the value, the page identifier of the item provided by the party.

With continued reference to FIG. 4, a flow 400 of another embodiment of a method for determining an order source is provided in accordance with the present application. The method for determining the source of the order of this embodiment may be performed by a merchant server, which may include the following steps:

Step 410: Receive an item source parameter sent by the server and a first authentication value uploaded from the terminal to the server, where the item source parameter is sent by the terminal to the server when detecting the first operation performed by the user on the page containing the item to be purchased. The item source parameter includes a user identifier of the user, an item identifier of the item, and a page identifier of the page;

Step 420: Update the first authentication value based on the item source parameter.

Step 430: Send the updated first authentication value to the server.

The method for determining the source of the order in this embodiment may: after receiving the first authentication value and the item source parameter sent by the server, update the first authentication value based on the item source parameter, and send the updated first authentication value. To the server. Thereby, the updated first authentication value includes information of the item source parameter received this time. In addition, by updating the first authentication value after receiving the first authentication value and the item source parameter sent by the server each time, the problem that the peak pressure caused by simultaneously updating the plurality of first authentication values is large is alleviated, which is beneficial to improving the merchant. The stability and reliability of the server operation.

In some optional implementations, the method for determining the source of the order in this embodiment may further include:

Step 440, creating an array and storing the item identification and the page identification in the above array.

After receiving the item source parameter, the merchant server may array, and may store the received item identifier and page identifier in the array.

Step 450: Receive an order confirmation request sent by the server. Here, the order confirmation request is sent by the server to the merchant server after receiving the second operation of the user detected by the terminal.

Step 460: Determine the user's order source statistics result according to the item identifier and the page identifier stored in the array.

After receiving the above order confirmation request, the merchant server may determine the order source statistics result of the user according to the item identifier and the page identifier stored in the array. For example, if there are multiple items in the above array from the information webpage, it means that the user is more suitable to push the item information in the information webpage.

In some optional implementation manners of the embodiment, the foregoing method may further include the following steps not shown in FIG. 4: receiving a first authentication value of a last order processed by the terminal sent by the server, and generating according to the first authentication value. a second authentication value; the second authentication value is sent to the server to cause the server to send the second authentication value to the terminal.

In this implementation manner, after receiving the first authentication value, the merchant server may generate a second authentication value according to the first authentication value. Specifically, the merchant server may generate a second authentication value according to a preset algorithm, for example, a hash algorithm or the like. After generating the second authentication value, the merchant server may send the second authentication value to the server, and the server may send the second authentication value to the terminal after receiving the second authentication value. The terminal may update the first authentication value after receiving the second authentication value.

In some optional implementation manners of the embodiment, the foregoing method may further include the following steps:

Determining, by the order source statistics result, a third operation of the user receiving the information to be pushed;

And transmitting the third operation and the to-be-pushed information corresponding to the third operation to the server, so that the server sends the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.

In this implementation manner, after determining the foregoing order source statistics result, the merchant server may analyze the user's purchasing habits, determine a third operation that the user can receive the information to be pushed, and then perform the third operation and the to-be-pushed The information is sent to the server, so that when the server receives the third operation sent by the terminal, the corresponding information to be pushed is sent to the terminal. It can be understood that the above analysis work can also be performed by the server to push the item information to the user according to the user's purchasing habits.

In some optional implementation manners of the embodiment, the foregoing method may further include:

Determine the creation time of the array;

The array is deleted in response to the length of time between the setup time and the current time being greater than the preset duration.

In this implementation manner, the merchant may also monitor the existence duration of the array, and when the duration of the foregoing is too long, the array may be deleted to save storage space of the merchant server. This can improve the efficiency of the merchant server processing data.

With continued reference to FIG. 5, FIG. 5 is a schematic diagram of an application scenario of a method for determining an order source according to the present application.

First, as indicated by reference numeral 501, the user clicks on the item link in the live website presented on the terminal to add item A to the shopping cart.

Next, as shown by reference numeral 502, if the user adds the item A to the shopping cart and does not click the order, the item source parameter of the item A is obtained, for example, the SKU of the item A, the ID of the user, and the live website may be included. URL etc.

Next, as indicated by reference numeral 503, the terminal uploads the item source parameter of the item A and the first authentication value stored in the terminal to the server.

Next, as indicated by reference numeral 504, the server parses the item source parameters to determine a merchant server corresponding to the SKU of item A.

Next, as indicated by reference numeral 505, the server uploads the item source parameter of the item A and the first authentication value stored in the terminal to the corresponding merchant server.

Next, as indicated by reference numeral 506, the merchant server updates the first authentication value based on the item source parameter of the item A and transmits the updated first authentication value to the server.

Additionally, as indicated by reference numeral 507, the merchant server maintains an array with each element in the array corresponding to an item source parameter sent by the server to the merchant server.

Next, as indicated by reference numeral 508, after receiving the first authentication value updated by the merchant server, the server parses the first authentication value and determines the terminal corresponding thereto.

Next, as indicated by reference numeral 509, the server transmits the updated first authentication value to the corresponding terminal.

With further reference to FIG. 6, as an implementation of the method illustrated in FIG. 2, the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG. The device can be specifically applied to various electronic devices. The judging unit 610 and the updating unit 620.

The determining unit 610 is configured to determine whether the user performs a preset second operation on the item to be purchased in response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal.

The updating unit 620 can be configured to update the first authentication value if the user does not perform the preset second operation on the item to be purchased.

The updating unit 620 may further include an obtaining module 621, a sending module 622, and a receiving module 623.

The obtaining module 621 can be configured to obtain an item source parameter, where the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page.

The sending module 622 can be configured to send the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

The receiving module 623 is configured to receive and store the first authentication value that is sent by the server and is updated based on the item source parameter.

In some optional implementations, the updating unit 620 may further include:

The detecting module is configured to detect whether the first authentication value is stored in the terminal before sending the item source parameter and the first authentication value stored in the terminal to the server.

And a determining module, configured to determine, in response to the first authentication value not stored in the terminal, that the preset value is the first authentication value.

In some optional implementations, the apparatus of this embodiment may further include:

The sending unit is configured to send the current first authentication value to the server if the user performs a preset second operation on the purchased item.

In some optional implementations, the obtaining module may be further configured to: obtain a page identifier of the page; and parse the page identifier, determine the item identifier, and the merchant identifier.

In some optional implementations, the apparatus of this embodiment may further include:

The statistical result receiving unit is configured to receive an order source statistics result sent by the server.

The push information receiving unit is configured to receive, according to the order source statistics result, the push information sent by the server when detecting the third operation of the user by the terminal.

The device for determining the source of the order provided by the above embodiment of the present application sends the source parameters of each item in the order in batches, avoiding sending to the server at one time when the order is submitted, thereby effectively reducing the data that the server needs to process. Volume, reducing the data processing pressure of the server.

With further reference to FIG. 7, as an implementation of the method illustrated in FIG. 3, the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG. The device can be specifically applied to various electronic devices.

As shown in FIG. 7, the apparatus 700 for determining an order source of the present embodiment includes: a receiving unit 710, a parsing unit 720, and a transmitting unit 730.

The receiving unit 710 is configured to generate an item source parameter and a first authentication value in response to a preset operation performed by the user on the page including the item to be purchased displayed on the terminal, where the item source parameter includes the user of the user. The logo, the item identification of the item, the business identifier of the business to which the item belongs, and the page identifier of the page.

Parsing unit 720 can be used to parse the item source parameters to determine the merchant identification therein.

The sending unit 730 can be configured to send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

In some optional implementations, the receiving unit 710 is further configured to receive a first authentication value that is updated by the merchant server based on the item source parameter.

The parsing unit 720 is further configured to parse the updated first authentication value to determine a user identifier therein.

The sending unit 730 is further configured to send the updated first authentication value to the terminal corresponding to the user identifier included in the updated first authentication value.

In some optional implementation manners, the receiving unit 710 is further configured to receive, by the terminal, a current first authentication value that is determined in response to the user performing a preset second operation on the item to be purchased.

The parsing unit 720 can also be configured to parse the current first authentication value to determine a merchant identity of the item corresponding to the current first authentication value.

The sending unit 730 is further configured to send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.

The apparatus for determining the source of the order provided by the above embodiment of the present application may send the first authentication value and the item source parameter uploaded by the terminal to the merchant server corresponding to the merchant identifier obtained by parsing the item source parameter. The merchant server can obtain the corresponding item source parameter and the first authentication value accordingly.

With further reference to FIG. 8, as an implementation of the method illustrated in FIG. 4, the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG. The device can be specifically applied to various electronic devices.

As shown in FIG. 8, the apparatus 800 for determining an order source of the present embodiment includes: a receiving unit 810, an updating unit 820, and a transmitting unit 830.

The receiving unit 810 is configured to receive an item source parameter sent by the server and a first authentication value that is uploaded from the terminal to the server, where the item source parameter is when the terminal detects the first operation performed by the user on the page that includes the item to be purchased. The item source parameters sent to the server include: the user's user ID, the item's item ID, and the page's page identifier.

The update unit 820 can be configured to update the first authentication value based on the item source parameter.

The sending unit 830 can be configured to send the updated first authentication value to the server.

In some optional implementations, the apparatus of this embodiment may further include:

An array creation unit that can be used to create an array and store the item identifier and page identifier in the array.

In these optional implementation manners, the receiving unit 810 of the embodiment may be further configured to receive an order confirmation request sent by the server, where the order confirmation request is sent by the server to the merchant server after receiving the second operation of the user.

In these alternative implementations, the apparatus can also include a determining unit. The determining unit can be used to determine the user's order source statistics based on the item identifiers stored in the array and the page identifier.

In some optional implementations, the determining unit is further configured to determine, according to the order source statistics result, a third operation that the user receives the information to be pushed.

The sending unit 830 is further configured to send the third operation and the to-be-pushed information corresponding to the third operation to the server, so that the server sends the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.

In some optional implementations, the determining unit is further configured to: determine an establishment time of the array; and delete the array in response to the duration between the setup time and the current time being greater than a preset duration.

Referring now to Figure 9, a block diagram of a computer system 900 suitable for use in implementing a terminal device or server of an embodiment of the present application is shown. The terminal device/server shown in FIG. 9 is merely an example, and should not impose any limitation on the function and scope of use of the embodiments of the present application.

As shown in FIG. 9, computer system 900 includes a central processing unit (CPU) 901 that can be loaded into a program in random access memory (RAM) 903 according to a program stored in read only memory (ROM) 902 or from storage portion 908. And perform various appropriate actions and processes. In the RAM 903, various programs and data required for the operation of the system 900 are also stored. The CPU 901, the ROM 902, and the RAM 903 are connected to each other through a bus 904. An input/output (I/O) interface 905 is also coupled to bus 904.

The following components are connected to the I/O interface 905: an input portion 906 including a keyboard, a mouse, etc.; an output portion 907 including, for example, a cathode ray tube (CRT), a liquid crystal display (LCD), and the like, and a storage portion 908 including a hard disk or the like. And a communication portion 909 including a network interface card such as a LAN card, a modem, or the like. The communication section 909 performs communication processing via a network such as the Internet. Driver 910 is also connected to I/O interface 905 as needed. A removable medium 911 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory or the like is mounted on the drive 910 as needed so that a computer program read therefrom is installed into the storage portion 908 as needed.

In particular, the processes described above with reference to the flowcharts may be implemented as a computer software program in accordance with an embodiment of the present disclosure. For example, an embodiment of the present disclosure includes a computer program product comprising a computer program carried on a machine readable medium, the computer program comprising program code for executing the method illustrated in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via the communication portion 909, and/or installed from the removable medium 911. When the computer program is executed by the central processing unit (CPU) 901, the above-described functions defined in the method of the present application are performed.

It should be noted that the computer readable medium described herein may be a computer readable signal medium or a computer readable storage medium or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of computer readable storage media may include, but are not limited to, electrical connections having one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable read only memory (EPROM or flash memory), optical fiber, portable compact disk read only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain or store a program, which can be used by or in connection with an instruction execution system, apparatus or device. In the present application, a computer readable signal medium may include a data signal that is propagated in the baseband or as part of a carrier, carrying computer readable program code. Such propagated data signals can take a variety of forms including, but not limited to, electromagnetic signals, optical signals, or any suitable combination of the foregoing. The computer readable signal medium can also be any computer readable medium other than a computer readable storage medium, which can transmit, propagate, or transport a program for use by or in connection with the instruction execution system, apparatus, or device. . Program code embodied on a computer readable medium can be transmitted by any suitable medium, including but not limited to wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality and operation of possible implementations of systems, methods and computer program products in accordance with various embodiments of the present application. In this regard, each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the logic functions for implementing the specified. Executable instructions. It should also be noted that in some alternative implementations, the functions noted in the blocks may also occur in a different order than that illustrated in the drawings. For example, two successively represented blocks may in fact be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or operation. Or it can be implemented by a combination of dedicated hardware and computer instructions.

The units involved in the embodiments of the present application may be implemented by software or by hardware. The described unit may also be provided in the processor, for example, as a processor including a judging unit and an updating unit. Wherein, the names of the units do not constitute a limitation on the unit itself in some cases. For example, the judging unit may also be described as “in response to detecting that the user performs a page on the terminal including the item to be purchased. The first operation of the preset determines whether the user performs a preset second operation unit for the purchased item.

In another aspect, the present application also provides a computer readable medium, which may be included in the apparatus described in the above embodiments, or may be separately present and not incorporated into the apparatus. The computer readable medium carries one or more programs, when the one or more programs are executed by the device, causing the device to: in response to detecting that the user performs a preset on the terminal including the page containing the item to be purchased a first operation of determining whether the user performs a preset second operation on the purchased item; if not, performing the following step of updating the first authentication value; the step of updating the first authentication value comprises: obtaining the item source parameter, The item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; and the item source parameter is stored in the terminal The first authentication value is sent to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier; and receives and stores the item based on the server The first authentication value after the source parameter is updated.

The present application also provides a computer readable medium carrying one or more programs, when the one or more programs are executed by the device, causing the device to: receive the terminal in response to the user on the terminal The displayed item source parameter and the first authentication value generated by the preset first operation performed by the page of the item to be purchased, wherein the item source parameter includes the user identifier of the user, the item identifier of the item, and the merchant identifier of the merchant to which the item belongs And the page identifier of the page; parsing the item source parameter to determine the merchant identifier therein; and sending the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.

The present application also provides a computer readable medium carrying one or more programs, when the one or more programs are executed by the device, causing the device to: receive an item source parameter sent by the server and The first authentication value uploaded from the terminal to the server, where the item source parameter is sent to the server when the terminal detects the first operation performed by the user on the page containing the item to be purchased, and the item source parameter includes: the user identifier of the user, An item identification of the item and a page identification of the page; updating the first authentication value based on the item source parameter; and transmitting the updated first authentication value to the server.

The above description is only a preferred embodiment of the present application and a description of the principles of the applied technology. It should be understood by those skilled in the art that the scope of the invention referred to in the present application is not limited to the specific combination of the above technical features, and should also be covered by the above technical features or without departing from the above inventive concept. Other technical solutions formed by arbitrarily combining the equivalent features. For example, the above features are combined with the technical features disclosed in the present application, but are not limited to the technical features having similar functions.

Claims (21)

1. A method for determining an order source, characterized in that it comprises:

   Determining whether the user performs a preset second operation on the purchased item in response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal;

   If not, performing the following steps of updating the first authentication value;

   The step of updating the first authentication value includes:

   Obtaining an item source parameter, wherein the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page;

   Transmitting the item source parameter and the first authentication value stored in the terminal to a server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier ;as well as

   Receiving and storing a first authentication value that is sent by the server and updated based on the item source parameter.
2. The method of claim 1, wherein the step of updating the first authentication value further comprises: before the sending the source parameter and the first authentication value stored in the terminal to the server:

   Detecting whether the first authentication value is stored in the terminal;

   And determining that the preset value is the first authentication value, in response to the first authentication value not being stored in the terminal.
3. The method according to claim 1 or 2, further comprising:

   If the user performs a preset second operation on the purchased item, the current first authentication value is sent to the server.
4. The method of claim 1 wherein said obtaining an item source parameter comprises:

   Obtaining a page identifier of the page;

   Parsing the page identifier, determining the item identification and the merchant identification.
5. The method of claim 1 further comprising:

   Receiving an order source statistics result sent by the server;

   According to the order source statistics result, when the third operation of the terminal by the user is detected, the push information sent by the server is received.
6. A method for determining an order source, characterized in that it comprises:

   Receiving, by the receiving terminal, an item source parameter and a first authentication value generated by the user for performing a preset first operation performed on the page including the item to be purchased displayed on the terminal, wherein the item source parameter includes the user's a user identification, an item identification of the item, a merchant identification of a merchant to which the item belongs, and a page identification of the page;

   Parsing the item source parameter to determine a merchant identifier therein;

   The item source parameter and the first authentication value are sent to a merchant server corresponding to the merchant identification.
7. The method of claim 6 further comprising:

   Receiving a first authentication value updated by the merchant server based on the item source parameter;

   Parsing the updated first authentication value to determine a user identifier therein;

   And transmitting the updated first authentication value to a terminal corresponding to the user identifier included in the updated first authentication value.
8. The method according to claim 6 or 7, further comprising:

   Receiving, by the terminal, a current first authentication value determined in response to the user performing a preset second operation on the item to be purchased;

   Parsing the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value;

   The current first authentication value is sent to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
9. A method for determining a source of an order, the method comprising:

   Receiving an item source parameter sent by the server and a first authentication value uploaded from the terminal to the server, where the item source parameter is sent by the terminal to the first operation when detecting the user performing the page containing the item to be purchased For the server, the item source parameter includes: a user identifier of the user, an item identifier of the item, and a page identifier of the page;

   Updating the first authentication value based on the item source parameter;

   The updated first authentication value is sent to the server.
10. The method of claim 9 further comprising:

    Establishing an array, and storing the item identifier and the page identifier in the array;

    Receiving an order confirmation request sent by the server, where the order confirmation request is sent by the server to the merchant server after receiving the second operation of the terminal detected by the terminal;

    Determining the order source statistics result of the user according to the item identifier stored in the array and the page identifier.
11. The method of claim 10, wherein the method further comprises:

    Determining, according to the order source statistics result, a third operation that the user receives the information to be pushed;

    Transmitting the third operation and the to-be-pushed information corresponding to the third operation to the server, so that the server sends the information to be pushed to the third operation sent by the terminal to The terminal.
12. The method of claim 10, wherein the method further comprises:

    Determining an establishment time of the array;

    The array is deleted in response to the duration between the set time and the current time being greater than a preset duration.
13. An apparatus for determining a source of an order, the apparatus comprising:

    a determining unit, configured to determine whether the user performs a preset second operation on the purchased item in response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal;

    An update unit, configured to update the first authentication value if the user does not perform a preset second operation on the item to be purchased;

    The update unit includes:

    An obtaining module, configured to obtain an item source parameter, where the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page;

    a sending module, configured to send the item source parameter and a first authentication value stored in the terminal to a server, so that the server sends the item source parameter and the first authentication value to the merchant Identify the corresponding merchant server;

    The receiving module is configured to receive and store the first authentication value that is sent by the server and is updated based on the item source parameter.
14. An apparatus for determining a source of an order, comprising:

    a receiving unit, configured to generate an item source parameter and a first authentication value in response to a user performing a preset first operation performed on the page including the item to be purchased displayed on the terminal, wherein the item source parameter includes Describe a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page;

    a parsing unit, configured to parse the item source parameter to determine a merchant identifier therein;

    And a sending unit, configured to send the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier.
15. An apparatus for determining a source of an order, comprising:

    a receiving unit, configured to receive an item source parameter sent by the server and a first authentication value uploaded from the terminal to the server, where the item source parameter is the first performed by the terminal on the page that detects the user that includes the item to be purchased The item source parameter sent to the server during operation includes: a user identifier of the user, an item identifier of the item, and a page identifier of the page;

    An update unit, configured to update the first authentication value based on the item source parameter;

    And a sending unit, configured to send the updated first authentication value to the server.
16. A terminal, comprising:

    One or more processors;

    a storage device for storing one or more programs,

    The one or more programs are executed by the one or more processors, such that the one or more processors implement the method of any of claims 1-5.
17. A server, comprising:

    One or more processors;

    a storage device for storing one or more programs,

    The one or more programs are executed by the one or more processors such that the one or more processors implement the method of any one of claims 6-8.
18. A server, comprising:

    One or more processors;

    a storage device for storing one or more programs,

    The one or more programs are executed by the one or more processors such that the one or more processors implement the method of any of claims 9-12.
19. A computer readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, implements the method of any of claims 1-5.
20. A computer readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, implements the method of any of claims 6-8.
21. A computer readable storage medium having stored thereon a computer program, wherein the program, when executed by a processor, implements the method of any of claims 9-12.

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