CN107705182B - Method and device for determining order source - Google Patents

Method and device for determining order source Download PDF

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Publication number
CN107705182B
CN107705182B CN201710938139.4A CN201710938139A CN107705182B CN 107705182 B CN107705182 B CN 107705182B CN 201710938139 A CN201710938139 A CN 201710938139A CN 107705182 B CN107705182 B CN 107705182B
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item
authentication value
server
user
merchant
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CN107705182A (en
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杨洋
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to PCT/CN2018/094877 priority patent/WO2019062266A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635Processing of requisition or of purchase orders

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  • Strategic Management (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

Methods and apparatus for determining the source of an order are disclosed. One embodiment of the above method comprises: in response to the fact that a preset first operation executed by a user on a page containing an article to be purchased and displayed on a terminal is detected, judging whether the user executes a preset second operation on the article to be purchased or not; if not, executing the following steps of updating the first authentication value; the step of updating the first authentication value comprises: acquiring an item source parameter, wherein the item source parameter comprises a user identifier, an item identifier, a merchant identifier and a page identifier of a page; sending the article source parameter and the first authentication value stored in the terminal to a server so that the server sends the article source parameter and the first authentication value to a merchant server corresponding to the merchant identifier; and receiving and storing the first authentication value which is sent by the server and updated based on the article source parameter. The embodiment reduces the data amount required to be processed by the server and reduces the data processing pressure of the server.

Description

Method and device for determining order source
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for determining an order source.
Background
With the popularization of mobile intelligent devices, online electronic consumption through mobile applications has become a daily consumption behavior of the public. Compared with the traditional e-commerce method of attracting consumers to shop through the modes of promoting sales of articles, discounting or giving gifts, the internet provides richer and more various article pushing modes, such as inserting article information related to contents into webpage information, recommending article information in mobile live broadcasting, popping up animation recommended article information in AR (Augmented Reality) interaction, and the like.
In order to better recommend the item information to the user, the source of each order is generally determined, so as to more accurately push the information to different users according to the statistical result. In the existing method for determining the source of the order, the source parameters of each item in the order are usually sent to a server when a user submits the order, so that the data volume to be processed by the server is huge when the data volume of the order is increased, and the server is easy to be paralyzed.
Disclosure of Invention
The present application is directed to a method and apparatus for determining the source of an order to solve the above technical problems.
In a first aspect, an embodiment of the present application provides a method for determining an order source, where the method includes: in response to the fact that a preset first operation executed by a user on a page containing an article to be purchased and displayed on a terminal is detected, judging whether the user executes a preset second operation on the article to be purchased or not; if not, executing the following steps of updating the first authentication value; the step of updating the first authentication value comprises: acquiring an item source parameter, wherein the item source parameter comprises a user identifier of a user, an item identifier of an item, a merchant identifier of a merchant to which the item belongs and a page identifier of a page; sending the article source parameter and the first authentication value stored in the terminal to a server so that the server sends the article source parameter and the first authentication value to a merchant server corresponding to the merchant identifier; and receiving and storing the first authentication value which is sent by the server and updated based on the article source parameter.
In some embodiments, before sending the item provenance parameter and the first authentication value stored at the terminal to the server, the step of updating the first authentication value further comprises: detecting whether a first authentication value is stored in the terminal; and determining the preset value as the first authentication value in response to the fact that the first authentication value is not stored in the terminal.
In some embodiments, the method further comprises: and if the user executes a preset second operation on the article to be purchased, sending the current first authentication value to the server.
In some embodiments, obtaining item source parameters includes: acquiring a page identifier of a page; and analyzing the page identification, and determining the item identification and the merchant identification.
In some embodiments, the method further comprises: receiving an order source statistical result sent by a server; and receiving the push information sent by the server when detecting the third operation of the user on the terminal according to the order source statistical result.
In a second aspect, an embodiment of the present application provides a method for determining an order source, including: receiving an item source parameter and a first authentication value generated by a terminal in response to a preset first operation executed by a user on a page containing an item to be purchased, wherein the item source parameter comprises a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs and a page identifier of the page; analyzing the article source parameters to determine a merchant identifier in the article source parameters; and sending the item source parameter and the first authentication value to a merchant server corresponding to the merchant identification.
In some embodiments, the method further comprises: receiving a first authentication value updated by a merchant server based on an article source parameter; analyzing the updated first authentication value to determine a user identifier therein; and sending the updated first authentication value to a terminal corresponding to the user identification contained in the updated first authentication value.
In some embodiments, the method further comprises: receiving a current first authentication value which is sent by a terminal and determined in response to a user executing a preset second operation on an article to be purchased; analyzing the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value; and sending the current first authentication value to a merchant server corresponding to the merchant identification of the article corresponding to the current first authentication value.
In a third aspect, an embodiment of the present application provides a method for determining an order source, including: receiving an item source parameter sent by a server and a first authentication value uploaded to the server from a terminal, wherein the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises: the method comprises the steps of identifying a user identifier of a user, an article identifier of an article and a page identifier of a page; updating the first authentication value based on the item source parameter; and sending the updated first authentication value to the server.
In some embodiments, the method further comprises: establishing an array, and storing an article identifier and a page identifier in the array; receiving an order confirmation request sent by the server, wherein the order confirmation request is sent to the merchant server by the server after the server receives a second operation of the user detected by the terminal; and determining the order source statistical result of the user according to the article identification and the page identification stored in the array.
In some embodiments, the method further comprises: determining a third operation of receiving the information to be pushed by the user according to the order source statistical result; and sending the third operation and the information to be pushed corresponding to the third operation to the server so that the server responds to the third operation sent by the terminal and sends the information to be pushed to the terminal.
In some embodiments, the method further comprises: determining the establishment time of the array; and deleting the array in response to the fact that the time length between the establishing time and the current time is larger than the preset time length.
In a fourth aspect, an embodiment of the present application further provides an apparatus for determining an order source, including: the system comprises a judging unit, a display unit and a control unit, wherein the judging unit is used for responding to a preset first operation executed by a user on a page containing an article to be purchased and displayed on a terminal, and judging whether the user executes a preset second operation on the article to be purchased or not; the updating unit is used for updating the first authentication value if the user does not execute the preset second operation on the article to be purchased; the update unit includes: the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring article source parameters, and the article source parameters comprise a user identifier of a user, an article identifier of an article, a merchant identifier of a merchant to which the article belongs and a page identifier of a page; the sending module is used for sending the article source parameter and the first authentication value stored in the terminal to the server so that the server sends the article source parameter and the first authentication value to a merchant server corresponding to the merchant identifier; and the receiving module is used for receiving and storing the first authentication value which is sent by the server and updated based on the article source parameter.
In some embodiments, the update unit further comprises: the detection module is used for detecting whether the first authentication value is stored in the terminal before the article source parameter and the first authentication value stored in the terminal are sent to the server; and the determining module is used for responding to the condition that the first authentication value is not stored in the terminal and determining the preset value as the first authentication value.
In some embodiments, the apparatus further comprises: and the sending unit is used for sending the current first authentication value to the server if the user executes a preset second operation on the article to be purchased.
In some embodiments, the obtaining module is further configured to: acquiring a page identifier of a page; and analyzing the page identification to determine the item identification and the merchant identification.
In some embodiments, the apparatus further comprises: the statistical result receiving unit is used for receiving the order source statistical result sent by the server; and the push information receiving unit is used for receiving the push information sent by the server when detecting the third operation of the user on the terminal according to the order source statistical result.
In a fifth aspect, an embodiment of the present application further provides an apparatus for determining an order source, including: the system comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for responding to an item source parameter and a first authentication value generated by a preset first operation executed by a user on a page containing an item to be purchased and displayed on a terminal, and the item source parameter comprises a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs and a page identifier of the page; the analysis unit is used for analyzing the source parameters of the articles to determine merchant identifications in the articles; and the sending unit is used for sending the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier.
In some embodiments, the receiving unit is further configured to receive the first authentication value updated by the merchant server based on the item source parameter; the analysis unit is also used for analyzing the updated first authentication value to determine the user identification in the first authentication value; the sending unit is further configured to send the updated first authentication value to a terminal corresponding to the user identifier included in the updated first authentication value.
In some embodiments, the receiving unit is further configured to receive a current first authentication value sent by the terminal and determined in response to the user performing a preset second operation on the item to be purchased; the analysis unit is further used for analyzing the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value; the sending unit is further configured to send the current first authentication value to a merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
In a sixth aspect, an embodiment of the present application further provides an apparatus for determining an order source, including: the receiving unit is used for receiving an item source parameter sent by the server and a first authentication value uploaded to the server from the terminal, wherein the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises: the method comprises the steps of identifying a user identifier of a user, an article identifier of an article and a page identifier of a page; an updating unit for updating the first authentication value based on the item source parameter; and a transmitting unit configured to transmit the updated first authentication value to the server.
In some embodiments, the apparatus further comprises: the array establishing unit is used for establishing an array and storing the article identification and the page identification in the array; the receiving unit is further used for receiving an order confirmation request sent by the server, wherein the order confirmation request is sent to the merchant server by the server after the server receives the second operation of the user detected by the terminal; the apparatus further comprises a determination unit; the determining unit is used for determining the order source statistical result of the user according to the article identifier and the page identifier stored in the array.
In some embodiments, the determining unit is further configured to determine, according to the order source statistical result, a third operation in which the user receives the information to be pushed; the sending unit is further configured to send the third operation and the information to be pushed corresponding to the third operation to the server, so that the server sends the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.
In some embodiments, the determining unit is further configured to: determining the establishment time of the array; and deleting the array in response to the time length between the establishment time and the current time being greater than the preset time length.
In a seventh aspect, an embodiment of the present application further provides a terminal, including: one or more processors; storage means for storing one or more programs; when executed by one or more processors, cause the one or more processors to implement a method as provided in the first aspect.
In an eighth aspect, an embodiment of the present application further provides a server, including: one or more processors; a storage device for storing one or more programs which, when executed by one or more processors, cause the one or more processors to implement the method as provided by the second aspect.
In a ninth aspect, an embodiment of the present application further provides a server, including: one or more processors; storage means for storing one or more programs which, when executed by one or more processors, cause the one or more processors to carry out the method as provided in the third aspect.
In a tenth aspect, embodiments of the present application further provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method as provided in the first aspect.
In an eleventh aspect, the present application further provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the method as provided in the second aspect.
In a twelfth aspect, the present application further provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the method as provided in the third aspect.
According to the method and the device for determining the order source, provided by the embodiment of the application, the corresponding article source parameters are uploaded to the server and the updated first authentication value sent by the server is received when the first operation is executed each time, so that the data volume of single data processing of the terminal and the server is dispersed, the data volume of single data transmission is reduced, and the stability and the reliability of the operation of the terminal and the server are improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for determining a source of an order according to the present application;
FIG. 3 is a flow diagram of another embodiment of a method for determining an order source according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of a method for determining an order source according to the present application;
FIG. 5 is a schematic illustration of an application scenario of a method for determining an order source according to the present application;
FIG. 6 is a block diagram illustrating one embodiment of an apparatus for determining a source of an order according to the present application;
FIG. 7 is a block diagram illustrating another embodiment of an apparatus for determining a source of an order according to the present application;
FIG. 8 is a schematic block diagram illustrating an alternative embodiment of an apparatus for determining the source of an order according to the present application;
fig. 9 is a schematic structural diagram of a computer system suitable for implementing the terminal device or the server according to the embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the method for determining an order source or the apparatus for determining an order source of the present application may be applied.
As shown in fig. 1, system architecture 100 may include terminal devices 101, 102, 103, networks 104, 106, server 105, and merchant server 107. Network 104 is used to provide the medium for communication links between terminal devices 101, 102, 103 and server 105, and network 106 is used to provide the medium for communication links between server 105 and merchant server 107. The networks 104, 106 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. Various communication client applications, such as a shopping application, a web browser application, a live application, etc., may be installed on the terminal devices 101, 102, 103.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting web shopping, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture experts Group Audio Layer III, mpeg compression standard Audio Layer 3), MP4 players (Moving Picture experts Group Audio Layer IV, mpeg compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like. The terminal devices 101, 102, 103 may detect various operations of the user on the web page displayed on the terminal, such as a collection operation of items displayed on the web page, a join shopping cart operation, and the like. The terminal apparatuses 101, 102, 103 may also interact with the server 105 after detecting the above-described operation by the user, for example, to transmit various data and the like to the server 105.
The server 105 may be a server that provides various services, such as a background web server that supports web pages containing item information displayed on the terminal devices 101, 102, 103. The background web server can analyze and forward the received data.
The merchant server 107 may be a server that supports items purchased by the user, may be a server that maintains item information of a certain brand, or may be a server that maintains item information of a certain shop. Merchant server 107 may interact with server 105 to receive data or requests sent by server 105, to send data to server 105, and so on.
It should be noted that the method for determining the order source provided by the embodiment of the present application may be executed by the terminal devices 101, 102, and 103, or may be executed by the merchant server 107. Accordingly, the means for determining the origin of the order may be provided in the terminal device 101, 102, 103, or in the merchant server 107.
It should be understood that the number of terminal devices, networks, servers, and merchant servers in FIG. 1 are illustrative only. There may be any number of terminal devices, networks, servers, and merchant servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of a method for determining an order source according to the present application is shown. The method for determining the order source of the embodiment may be executed by a terminal device, and may include the following steps:
step 210, in response to detecting that the user performs a preset first operation on the page containing the item to be purchased and displayed on the terminal, determining whether the user performs a preset second operation on the item to be purchased.
In this embodiment, an electronic device (for example, the terminal device shown in fig. 1) on which the method for determining an order source operates may display a web page, where the web page may include item information, and a user may purchase the item through the web page. Meanwhile, the terminal can detect a first operation of the user on a page containing the item to be purchased and displayed on the terminal. The first operation may be various operations such as an operation of adding an item to a favorite, an operation of adding an item to a shopping cart, and the like.
In addition, in the present embodiment, the preset second operation may be an operation different from the first operation. For example, in some application scenarios, if the first operation is an operation of adding an item to a shopping cart, the second operation may be an operation of selecting at least one item in the shopping cart and generating a purchase order. Alternatively, in other application scenarios, if the first operation is an operation of adding an item to a favorite, the second operation may be an operation of moving at least one item in the favorite into the shopping cart.
If not, step 220 is executed to update the first authentication value as follows.
Specifically, the step of updating the first authentication value includes:
step 221, obtaining the source parameters of the article.
The item source parameter can be used to indicate the source of the item information, such as whether the information is from an information web page or from a live interaction. The item source parameters may include a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page containing the item to be purchased.
Here, the user identification may be an identification that distinguishes one user from other users, and similarly, the item identification and the merchant identification may be identifications that distinguish one item/merchant from other items/merchants, respectively.
For example, in some application scenarios, the user identifier may be a user name registered by the user at a certain shopping website; the item identifier may be a unique identifier of the item at the shopping site (e.g., may be a stock keeping unit SKU code); the merchant identifier may be a brand of the item or an identifier of a store selling the item, and different merchant identifiers correspond to different merchant servers; the page identifier may be a web address of the web page, such as the web address of the information web page, or the page identifier may be a web address of a live interactive web page, which may be represented by a Uniform Resource Locator (URL), for example.
Step 222, sending the item source parameter and the first authentication value stored in the terminal to a server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
Here, the first authentication value may be used to characterize a series of user behaviors of the user using the terminal. For example, in some application scenarios, features may be used to characterize the behavior of a user using a terminal to add items to a shopping cart over a preset period of time, and in these application scenarios, the features may include, for example, item sourcing parameters as described above.
After the terminal acquires the item source parameter, the item source parameter and the first authentication value stored in the terminal can be sent to the server in a wired connection mode or a wireless connection mode. After receiving the item source parameter and the first authentication value stored in the terminal, the server may analyze the item source parameter, determine a corresponding merchant server according to a merchant identifier therein, and send the item source parameter and the first authentication value stored in the terminal to the merchant server.
It should be noted that the wireless connection means may include, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other wireless connection means now known or developed in the future.
Step 223, receiving and storing the first authentication value updated based on the item source parameter sent by the server.
After the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier, the merchant server can analyze the item source parameter and determine which user the item source parameter and the first authentication value come from. Then, the merchant server may further update the first authentication value received this time based on the item source parameter received this time, so that the updated first authentication value can reflect the first operation behavior of the user this time.
Subsequently, the merchant server may send the updated first authentication value to the server, and the server sends the updated first authentication value to the corresponding terminal.
In this way, when the user executes the first operation each time, the corresponding article source parameter and the first authentication value are uploaded to the server, and the data volume uploaded each time is small, so that the problem that the peak pressure of the server is large due to overlarge data flow possibly caused by centralized uploading of a large amount of data can be avoided. The stability and the reliability of the operation of the server can be improved.
On the other hand, in the terminal, since the first authentication value can represent the user behavior within a certain predetermined period of time, only one first authentication value can be stored in the terminal at each moment and can be used as the user behavior record within the period of time. Therefore, the data volume stored in the terminal can be reduced, the problem that the terminal memory occupies a larger space due to the fact that a plurality of article source parameters are stored at the same time is avoided, and the response speed and the operation reliability of the terminal are improved.
It can be understood that, each time a preset first operation performed by the user on the page including the item to be purchased displayed on the terminal is detected, the above steps 210 to 220 may be performed, so that the step of updating the first authentication value may be completed multiple times on the premise that the user does not perform the second operation.
In some optional implementations of this embodiment, before performing the step 222 of this embodiment of sending the item source parameter and the first authentication value stored in the terminal to the server, the updating the first authentication value of the step 220 further includes:
detecting whether a first authentication value is stored in the terminal; and determining the preset value as the first authentication value in response to the fact that the first authentication value is not stored in the terminal.
When the first authentication value is not stored in the terminal, the preset value may be used as the first authentication value.
In this way, if the terminal does not currently store the first authentication value, the terminal can assign an initial value to the first authentication value, thereby completing the update of the first authentication value.
In addition, in some optional implementations, the method for determining an order source of the embodiment may further include:
in step 230, if the user performs a preset second operation on the item to be purchased, the current first authentication value is sent to the server.
In some application scenarios, the preset second operation may be, for example, an operation of selecting at least one item in a shopping cart and generating an order. In these application scenarios, the current first authentication value may, for example, characterize the act of adding each item to the shopping cart within a preset time period. After sending the current first authentication value to the server, the server may parse the first authentication value to determine the item source parameter of each item added to the shopping cart within the preset time period, thereby implementing parsing and determining the order source. Then, the server can also send the item source parameters to the corresponding merchant server, so that the merchant server can also obtain the corresponding item source information.
After the above step 230 is executed, the terminal may delete the first authentication value stored thereon, thereby further releasing the memory.
In some optional implementations of this embodiment, the obtaining the item source parameter of step 221 may further include:
acquiring a page identifier of a page; and
and analyzing the page identification to determine an article identification and a merchant identification.
In this way, the item source parameter of the user performing the current first operation can be determined.
In some optional implementations of this embodiment, the method for determining an order source of this embodiment may further include the following steps:
receiving an order source statistical result sent by a server; and
and receiving the push information sent by the server when detecting the third operation of the user on the terminal according to the order source statistical result.
In this implementation manner, after obtaining the order source statistical result, the merchant server may send the order source statistical result to the server, and the server may analyze the order source statistical result, determine that the user purchase rate of the item corresponding to the item information of which source is higher, and then determine, according to the order source statistical result, what operation the user is suitable for pushing information to the user. These operations may be denoted as third operations. The third operation may be, for example, an operation of opening a web page, an operation of entering a certain application program, or the like. When detecting that the user performs the third operation on the terminal, the terminal may push information to the user.
With continued reference to FIG. 3, a flow 300 of another embodiment of a method for determining an order source according to the present application is shown. The method for determining the order source of the embodiment may be executed by a server, and may include the following steps:
step 310, receiving an item source parameter and a first authentication value generated by the terminal in response to a preset first operation executed by the user on a page containing an item to be purchased, wherein the page contains the item to be purchased, and the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page.
At step 320, the item source parameter is parsed to determine the merchant identifier therein.
Step 330, the item source parameter and the first authentication value are sent to a merchant server corresponding to the merchant identifier.
Through the steps 310 to 330, the first authentication value and the item source parameter uploaded by the terminal can be sent to the merchant server corresponding to the merchant identifier obtained by analyzing the item source parameter. Such that the merchant server may obtain the corresponding item sourcing parameter and the first authentication value therefrom.
In addition, according to the method for determining the order source in this embodiment, after receiving the item source parameter and the first authentication value uploaded by the user each time, the server may analyze the item source parameter and send the received item source parameter and the first authentication value to the corresponding merchant server, which is beneficial to reducing peak pressure of the server in processing data and alleviating a problem that a network peak flow demand is large due to centralized sending of the item source parameter and the first authentication value.
In some optional implementations, the method for determining an order source of the present embodiment may further include:
step 340, receiving the first authentication value updated by the merchant server based on the item source parameter.
Step 350, parsing the updated first authentication value to determine the user identifier therein.
And step 360, sending the updated first authentication value to a terminal corresponding to the user identifier contained in the updated first authentication value.
Through the steps 340-360, the first authentication value updated by the merchant server can be sent to the corresponding terminal, so that the first authentication value stored in the terminal is updated.
In addition, in some optional implementations, the method for determining an order source of this embodiment may further include:
and step 370, receiving the current first authentication value which is sent by the terminal and determined in response to the user performing the preset second operation on the item to be purchased.
At step 380, the current first authentication value is parsed to determine a merchant identification of the item corresponding to the current first authentication value.
Step 390, sending the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
Through steps 370 to 390, the server may obtain a first authentication value uploaded by the terminal after the terminal completes a second operation (e.g., an operation of selecting at least one item in the shopping cart and generating an order), where the first authentication value includes characteristic information (e.g., an item source parameter) of each first operation (e.g., an operation of adding an item to the shopping cart) performed by a user using the terminal within a predetermined period of time, for example. In this way, the server may send the first authentication value to each merchant server indicated by the item of the shopping cart within the predetermined time period, so that the merchant server may analyze the first authentication value, thereby obtaining the page identifier of the commodity provided by the user in the first authentication value.
With continued reference to FIG. 4, a flow 400 of another embodiment of a method for determining an order source according to the present application is shown. The method for determining the order source of the embodiment may be performed by a merchant server, which may include the steps of:
step 410, receiving an item source parameter sent by a server and a first authentication value uploaded to the server from a terminal, wherein the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises a user identifier of the user, an item identifier of the item and a page identifier of the page;
in step 420, the first authentication value is updated based on the item source parameter.
Step 430, sending the updated first authentication value to the server.
In the method for determining the order source according to this embodiment, after receiving the first authentication value and the item source parameter sent by the server, the first authentication value may be updated based on the item source parameter, and the updated first authentication value may be sent to the server. Therefore, the updated first authentication value comprises the information of the article source parameters received at this time. In addition, the first authentication value is updated after the first authentication value and the article source parameter sent by the server are received each time, the problem that peak pressure is large due to the fact that a plurality of first authentication values are updated simultaneously is solved, and the stability and the reliability of operation of the merchant server are improved.
In some optional implementations, the method for determining an order source of the present embodiment may further include:
step 440, an array is established, and the item identifier and the page identifier are stored in the array.
After receiving the item source parameter, the merchant server may generate an array, and may store the received item identifier and page identifier in the array.
Step 450, receiving an order confirmation request sent by the server. Here, the order confirmation request is sent by the server to the merchant server after receiving the second operation of the user detected by the terminal.
Step 460, determining the order source statistical result of the user according to the item identifier and the page identifier stored in the array.
After receiving the order confirmation request, the merchant server may determine an order source statistical result of the user according to the item identifier and the page identifier stored in the array. For example, if a plurality of items in the array are from the information web page, it is more suitable for the user to push the item information in the information web page.
In some optional implementations of this embodiment, the method may further include the following steps not shown in fig. 4: receiving a first authentication value of a last order processed by a terminal and sent by a server, and generating a second authentication value according to the first authentication value; and sending the second authentication value to the server so that the server sends the second authentication value to the terminal.
In this implementation, after receiving the first authentication value, the merchant server may generate a second authentication value according to the first authentication value. Specifically, the merchant server may generate the second authentication value according to a preset algorithm, for example, a hash algorithm or the like. The merchant server may send the second authentication value to the server after generating the second authentication value, and the server may send the second authentication value to the terminal after receiving the second authentication value. The terminal may update the first authentication value after receiving the second authentication value.
In some optional implementations of this embodiment, the method may further include:
determining a third operation of receiving the information to be pushed by the user according to the order source statistical result;
and sending the third operation and the information to be pushed corresponding to the third operation to the server so that the server responds to the third operation sent by the terminal and sends the information to be pushed to the terminal.
In this implementation manner, after determining the order source statistical result, the merchant server may analyze the purchasing habit of the user, determine a third operation that the user can receive information to be pushed, and then send the third operation and the information to be pushed to the server, so that the server sends corresponding information to be pushed to the terminal when receiving the third operation sent by the terminal. It will be appreciated that the above analysis may also be performed by the server to push item information to the user based on the user's purchasing habits.
In some optional implementations of this embodiment, the method may further include:
determining the establishment time of the array;
and deleting the array in response to the fact that the time length between the establishing time and the current time is larger than the preset time length.
In this implementation, the merchant may also monitor the existence duration of the array, and when the existence duration is too long, the array may be deleted to save the storage space of the merchant server. This may improve the efficiency of the merchant server in processing data.
With continued reference to FIG. 5, FIG. 5 is a schematic illustration of an application scenario of the method for determining an order source according to the present application.
First, as shown by reference numeral 501, the user clicks on an item link in a live website presented on the terminal to add item a to the shopping cart.
Next, as shown by reference numeral 502, if the user adds the article a to the shopping cart, and does not click to place an order, the item source parameters of the article a are obtained, which may include, for example, SKU of the article a, ID of the user, URL of the live website, and the like.
Next, as indicated by reference numeral 503, the terminal uploads the item source parameter of the article a and the first authentication value stored in the terminal to the server.
Next, as indicated by reference numeral 504, the server parses the item source parameter to determine the merchant server corresponding to the SKU for item A.
Next, as shown by reference numeral 505, the server uploads the item source parameter of the article a and the first authentication value stored in the terminal to the corresponding merchant server.
Next, as indicated by reference numeral 506, the merchant server updates the first authentication value based on the item source parameter of item A and sends the updated first authentication value to the server.
In addition, as shown by reference numeral 507, the merchant server also maintains an array, where each element in the array corresponds to an item source parameter that the server sends to the merchant server.
Next, as indicated by reference numeral 508, the server receives the first authentication value updated by the merchant server, parses the first authentication value, and determines the terminal corresponding to the first authentication value.
Next, as indicated by reference numeral 509, the server transmits the updated first authentication value to the corresponding terminal.
With further reference to fig. 6, as an implementation of the method shown in fig. 2, the present application provides an embodiment of an apparatus for determining an order source, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be applied to various electronic devices. A judging unit 610 and an updating unit 620.
The determining unit 610 may be configured to determine whether the user performs a preset second operation on the item to be purchased in response to detecting a preset first operation performed by the user on a page, which is displayed on the terminal and contains the item to be purchased.
The updating unit 620 may be configured to update the first authentication value if the user does not perform the preset second operation on the item to be purchased.
The updating unit 620 may further include an obtaining module 621, a sending module 622, and a receiving module 623.
The obtaining module 621 may be configured to obtain an item source parameter, where the item source parameter includes a user identifier of a user, an item identifier of an item, a merchant identifier of a merchant to which the item belongs, and a page identifier of a page.
The sending module 622 is configured to send the item origin parameter and the first authentication value stored in the terminal to the server, so that the server sends the item origin parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
The receiving module 623 may be configured to receive and store the first authentication value updated based on the item source parameter and sent by the server.
In some optional implementations, the updating unit 620 may further include:
the detection module can be used for detecting whether the first authentication value is stored in the terminal or not before the item source parameter and the first authentication value stored in the terminal are sent to the server.
And the determining module is used for responding to the condition that the first authentication value is not stored in the terminal and determining a preset value as the first authentication value.
In some optional implementations, the apparatus of this embodiment may further include:
and the sending unit can be used for sending the current first authentication value to the server if the user executes a preset second operation on the article to be purchased.
In some optional implementations, the obtaining module may be further configured to: acquiring a page identifier of the page; and analyzing the page identification to determine the article identification and the merchant identification.
In some optional implementations, the apparatus of this embodiment may further include:
and the statistical result receiving unit is used for receiving the order source statistical result sent by the server.
And the push information receiving unit is used for receiving the push information sent by the server when detecting the third operation of the user on the terminal according to the order source statistical result.
The device for determining the order source, provided by the embodiment of the application, transmits the source parameters of each article in the order in batches, and avoids transmitting the source parameters to the server at one time when the order is submitted, so that the data volume required to be processed by the server is effectively reduced, and the data processing pressure of the server is reduced.
With further reference to fig. 7, as an implementation of the method shown in fig. 3, the present application provides an embodiment of an apparatus for determining an order source, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 3, and the apparatus may be applied to various electronic devices.
As shown in fig. 7, the apparatus 700 for determining an order source of the present embodiment includes: receiving section 710, parsing section 720, and transmitting section 730.
The receiving unit 710 may be configured to generate an item source parameter and a first authentication value in response to a preset first operation performed by a user on a page containing an item to be purchased and displayed on a terminal, where the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page.
Parsing unit 720 may be configured to parse the item source parameter to determine a merchant identification therein.
The sending unit 730 may be configured to send the item origin parameter and the first authentication value to a merchant server corresponding to the merchant identifier.
In some optional implementations, the receiving unit 710 may be further configured to receive the first authentication value updated by the merchant server based on the item source parameter.
The parsing unit 720 may be further configured to parse the updated first authentication value to determine the user identifier therein.
The sending unit 730 is further configured to send the updated first authentication value to the terminal corresponding to the user identifier included in the updated first authentication value.
In some optional implementations, the receiving unit 710 may further be configured to receive a current first authentication value sent by the terminal and determined in response to the user performing a preset second operation on the item to be purchased.
Parsing unit 720 may be further operable to parse the current first authentication value to determine a merchant identification of the item corresponding to the current first authentication value.
The sending unit 730 may be further configured to send the current first authentication value to a merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
The apparatus for determining the source of the order provided by the above embodiment of the application may send the first authentication value and the item source parameter uploaded by the terminal to a merchant server corresponding to a merchant identifier obtained by analyzing the item source parameter. Such that the merchant server may obtain the corresponding item sourcing parameter and the first authentication value therefrom.
With further reference to fig. 8, as an implementation of the method shown in fig. 4, the present application provides an embodiment of an apparatus for determining an order source, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 4, and the apparatus may be applied to various electronic devices.
As shown in fig. 8, the apparatus 800 for determining an order source of the present embodiment includes: a receiving unit 810, an updating unit 820 and a transmitting unit 830.
The receiving unit 810 may be configured to receive an item source parameter sent by the server and a first authentication value uploaded to the server from the terminal, where the item source parameter is sent to the server by the terminal when detecting that a first operation performed by the user on a page containing an item to be purchased is detected, and the item source parameter includes: a user identification of a user, an item identification of an item, and a page identification of a page.
The updating unit 820 may be configured to update the first authentication value based on the item source parameter.
The sending unit 830 may be configured to send the updated first authentication value to the server.
In some optional implementations, the apparatus of this embodiment may further include:
and the array establishing unit can be used for establishing an array and storing the item identification and the page identification in the array.
In these optional implementations, the receiving unit 810 of this embodiment may further be configured to receive an order confirmation request sent by the server, where the order confirmation request is sent by the server to the merchant server after the second operation of the user is detected by the terminal.
In these alternative implementations, the apparatus may further include a determination unit. The determining unit may be configured to determine an order source statistical result of the user according to the item identifier and the page identifier stored in the array.
In some optional implementations, the determining unit may be further configured to determine, according to the order source statistical result, a third operation for the user to receive the information to be pushed.
The sending unit 830 may further be configured to send the third operation and the information to be pushed corresponding to the third operation to the server, so that the server sends the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.
In some optional implementations, the determining unit is further configured to: determining the establishment time of the array; and deleting the array in response to the time length between the establishment time and the current time being greater than the preset time length.
Referring now to FIG. 9, shown is a block diagram of a computer system 900 suitable for use in implementing a terminal device or server of an embodiment of the present application. The terminal device/server shown in fig. 9 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 9, the computer system 900 includes a Central Processing Unit (CPU)901 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)902 or a program loaded from a storage section 908 into a Random Access Memory (RAM) 903. In the RAM 903, various programs and data necessary for the operation of the system 900 are also stored. The CPU 901, ROM 902, and RAM 903 are connected to each other via a bus 904. An input/output (I/O) interface 905 is also connected to bus 904.
The following components are connected to the I/O interface 905: an input portion 906 including a keyboard, a mouse, and the like; an output section 907 including components such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 908 including a hard disk and the like; and a communication section 909 including a network interface card such as a LAN card, a modem, or the like. The communication section 909 performs communication processing via a network such as the internet. The drive 910 is also connected to the I/O interface 905 as necessary. A removable medium 911 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 910 as necessary, so that a computer program read out therefrom is mounted into the storage section 908 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 909, and/or installed from the removable medium 911. The above-described functions defined in the method of the present application are executed when the computer program is executed by a Central Processing Unit (CPU) 901.
It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a judging unit and an updating unit. Where the names of the units do not constitute a limitation on the units themselves in some cases, for example, the judging unit may also be described as "a unit for judging whether the user performs a preset second operation on the item to be purchased in response to detecting a preset first operation performed by the user on a page containing the item to be purchased displayed on the terminal".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: in response to the fact that a preset first operation executed by a user on a page containing an article to be purchased and displayed on a terminal is detected, judging whether the user executes a preset second operation on the article to be purchased or not; if not, executing the following steps of updating the first authentication value; the step of updating the first authentication value comprises: obtaining an item source parameter, wherein the item source parameter comprises a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page; sending the item source parameter and a first authentication value stored in the terminal to a server so that the server sends the item source parameter and the first authentication value to a merchant server corresponding to a merchant identifier; and receiving and storing the first authentication value which is sent by the server and updated based on the article source parameter.
The present application also provides a computer readable medium bearing one or more programs which, when executed by the apparatus, cause the apparatus to: receiving an item source parameter and a first authentication value generated by a terminal in response to a preset first operation executed by a user on a page containing an item to be purchased, wherein the item source parameter comprises a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs and a page identifier of the page; analyzing the article source parameters to determine a merchant identifier in the article source parameters; and sending the item source parameter and the first authentication value to a merchant server corresponding to the merchant identification.
The present application also provides a computer readable medium bearing one or more programs which, when executed by the apparatus, cause the apparatus to: receiving an item source parameter sent by a server and a first authentication value uploaded to the server from a terminal, wherein the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises: the method comprises the steps of identifying a user identifier of a user, an article identifier of an article and a page identifier of a page; updating the first authentication value based on the item source parameter; and sending the updated first authentication value to the server.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims (19)

1. A method for determining a source of an order, comprising:
in response to detecting that a user performs a preset first operation on a page containing items to be purchased and displayed on a terminal, judging whether the user performs a preset second operation on the items to be purchased, wherein the first operation comprises an operation of adding the items to be purchased into a shopping cart, and the second operation comprises an operation of selecting at least one item in the shopping cart to generate an order;
if not, executing the following step of updating a first authentication value, wherein the first authentication value is used for representing the characteristic of the behavior of adding the articles into the shopping cart by the user using the terminal within a preset time period;
the step of updating the first authentication value comprises:
obtaining an item source parameter, wherein the item source parameter comprises a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page;
sending the item source parameter and a first authentication value stored in the terminal to a server so that the server sends the item source parameter and the first authentication value to a merchant server corresponding to the merchant identification; and
receiving and storing a first authentication value which is sent by the server and updated based on the item source parameter;
and if the user executes a preset second operation on the article to be purchased, sending the current first authentication value to the server, so that the server analyzes the current first authentication value to determine the merchant identifier of the article corresponding to the current first authentication value, and sending the current first authentication value to the merchant server corresponding to the merchant identifier of the article corresponding to the current first authentication value.
2. The method of claim 1, wherein before sending the item provenance parameter and the first authentication value stored at the terminal to the server, the step of updating the first authentication value further comprises:
detecting whether the first authentication value is stored in the terminal;
and responding to the condition that the first authentication value is not stored in the terminal, and determining a preset value as the first authentication value.
3. The method of claim 1, wherein the obtaining item source parameters comprises:
acquiring a page identifier of the page;
and analyzing the page identification, and determining the article identification and the merchant identification.
4. The method of claim 1, further comprising:
receiving an order source statistical result sent by the server;
and receiving push information sent by a server when detecting a third operation of the user on the terminal according to the order source statistical result.
5. A method for determining a source of an order, comprising:
receiving an item source parameter and a first authentication value generated by a terminal in response to a preset first operation executed by a user on a page containing an item to be purchased, wherein the item source parameter comprises a user identification of the user, an item identification of the item, a merchant identification of a merchant to which the item belongs and a page identification of the page, the first operation comprises an operation of adding the item to be purchased into a shopping cart, and the first authentication value is used for characterizing the behavior of adding the item into the shopping cart by the user using the terminal within a preset time period;
analyzing the article source parameter to determine a merchant identifier in the article source parameter;
sending the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier;
receiving a current first authentication value which is sent by the terminal and determined in response to a user executing a preset second operation on an item to be purchased, wherein the second operation comprises an operation of selecting at least one item in a shopping cart to generate an order;
analyzing the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value;
and sending the current first authentication value to a merchant server corresponding to the merchant identification of the article corresponding to the current first authentication value.
6. The method of claim 5, further comprising:
receiving a first authentication value updated by the merchant server based on the item source parameter;
analyzing the updated first authentication value to determine a user identifier therein;
and sending the updated first authentication value to a terminal corresponding to the user identification contained in the updated first authentication value.
7. A method for determining a source of an order, the method comprising:
receiving an item source parameter sent by a server and a first authentication value uploaded to the server from a terminal, wherein the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises: the first operation comprises an operation of adding the item to be purchased into a shopping cart, and the first authentication value is used for representing the characteristic of the behavior of adding the item into the shopping cart by a user using the terminal within a preset time period;
updating the first authentication value based on the item source parameter; and
sending the updated first authentication value to the server;
and receiving an order confirmation request sent by the server, wherein the order confirmation request is sent to a merchant server by the server after receiving a second operation of the user detected by the terminal, and the second operation comprises an operation of selecting at least one article in the shopping cart to generate an order.
8. The method of claim 7, further comprising:
establishing an array, and storing the article identifier and the page identifier in the array;
and determining the order source statistical result of the user according to the article identification and the page identification stored in the array.
9. The method of claim 8, further comprising:
determining a third operation of receiving the information to be pushed by the user according to the order source statistical result;
and sending the third operation and the information to be pushed corresponding to the third operation to the server, so that the server responds to the third operation sent by the terminal and sends the information to be pushed to the terminal.
10. The method of claim 8, further comprising:
determining the establishment time of the array;
and deleting the array in response to the fact that the time length between the establishing time and the current time is larger than the preset time length.
11. An apparatus for determining a source of an order, the apparatus comprising:
the system comprises a judging unit, a display unit and a display unit, wherein the judging unit is used for responding to a preset first operation executed by a user on a page containing articles to be purchased and displayed on a terminal, and judging whether the user executes a preset second operation on the articles to be purchased, the first operation comprises an operation of adding the articles to be purchased into a shopping cart, and the second operation comprises an operation of selecting at least one article in the shopping cart to generate an order;
the updating unit is used for updating a first authentication value if the user does not execute a preset second operation on the item to be purchased, wherein the first authentication value is used for representing the characteristic of the behavior of adding the item into the shopping cart by the user using the terminal within a preset time period;
the update unit includes:
an obtaining module, configured to obtain an item source parameter, where the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of a merchant to which the item belongs, and a page identifier of the page;
the sending module is used for sending the item source parameter and the first authentication value stored in the terminal to a server so that the server sends the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier; and
the receiving module is used for receiving and storing a first authentication value which is sent by the server and updated based on the item source parameter;
the device further comprises:
the sending unit may be configured to send the current first authentication value to the server if the user performs a preset second operation on the item to be purchased, so that the server analyzes the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value, and sends the current first authentication value to a merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
12. An apparatus for determining a source of an order, comprising:
the system comprises a receiving unit, an item source parameter and a first authentication value, wherein the item source parameter and the first authentication value are generated in response to a preset first operation performed by a user on a page containing an item to be purchased and displayed on a terminal, the item source parameter comprises a user identification of the user, an item identification of the item, a merchant identification of a merchant to which the item belongs and a page identification of the page, the first operation comprises an operation of adding the item to be purchased into a shopping cart, and the first authentication value is used for characterizing the behavior of adding the item into the shopping cart by the user using the terminal within a preset time period;
the analysis unit is used for analyzing the item source parameters to determine merchant identifications in the item source parameters;
a sending unit, configured to send the item source parameter and the first authentication value to a merchant server corresponding to the merchant identifier;
the receiving unit is also used for receiving a current first authentication value which is sent by the terminal and determined in response to the user executing a preset second operation on the article to be purchased;
the analysis unit is further used for analyzing the current first authentication value to determine a merchant identifier of the item corresponding to the current first authentication value;
the sending unit is further configured to send the current first authentication value to a merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
13. An apparatus for determining a source of an order, comprising:
the system comprises a receiving unit and a processing unit, wherein the receiving unit is used for receiving an item source parameter sent by a server and a first authentication value uploaded to the server from a terminal, the item source parameter is sent to the server by the terminal when detecting that a user performs a first operation on a page containing an item to be purchased, and the item source parameter comprises: the first operation comprises an operation of adding the item to be purchased into a shopping cart, and the first authentication value is used for representing the characteristic of the behavior of adding the item into the shopping cart by a user using the terminal within a preset time period;
an updating unit for updating the first authentication value based on the item source parameter; and
a sending unit, configured to send the updated first authentication value to the server;
the receiving unit is further used for receiving an order confirmation request sent by the server, wherein the order confirmation request is sent to the merchant server by the server after the server detects a second operation of the user, and the second operation comprises an operation of selecting at least one item in the shopping cart to generate an order.
14. A terminal, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
15. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 5-6.
16. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 7-10.
17. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-4.
18. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 5-6.
19. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 7-10.
CN201710938139.4A 2017-09-30 2017-09-30 Method and device for determining order source Active CN107705182B (en)

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CN107705182B true CN107705182B (en) 2020-11-03

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