WO2019062266A1 - Procédé et appareil de détermination de la source d'une commande - Google Patents

Procédé et appareil de détermination de la source d'une commande Download PDF

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Publication number
WO2019062266A1
WO2019062266A1 PCT/CN2018/094877 CN2018094877W WO2019062266A1 WO 2019062266 A1 WO2019062266 A1 WO 2019062266A1 CN 2018094877 W CN2018094877 W CN 2018094877W WO 2019062266 A1 WO2019062266 A1 WO 2019062266A1
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WO
WIPO (PCT)
Prior art keywords
item
server
authentication value
identifier
user
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Application number
PCT/CN2018/094877
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English (en)
Chinese (zh)
Inventor
杨洋
Original Assignee
北京京东尚科信息技术有限公司
北京京东世纪贸易有限公司
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Application filed by 北京京东尚科信息技术有限公司, 北京京东世纪贸易有限公司 filed Critical 北京京东尚科信息技术有限公司
Publication of WO2019062266A1 publication Critical patent/WO2019062266A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to the field of electronic commerce technologies, and in particular, to a method and apparatus for determining an order source.
  • the existing method for determining the order source usually sends the source parameter of each item in the order to the server when the user submits the order, which causes the server to process a large amount of data when the order data volume increases, which may easily lead to the embarrassment of the server.
  • the purpose of the present application is to propose a method and apparatus for determining the source of an order to solve the technical problems mentioned in the background section above.
  • the embodiment of the present application provides a method for determining an order source, where the method includes: determining, in response to detecting that a user performs a preset first operation performed on a page including an item to be purchased displayed on the terminal, determining Whether the user performs a preset second operation on the purchased item; if not, performing the following step of updating the first authentication value; the step of updating the first authentication value includes: obtaining the item source parameter, wherein the item source parameter includes the user's a user identifier, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; sending the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value And to the merchant server corresponding to the merchant identifier; and receiving and storing the first authentication value that is sent by the server and updated based on the item source parameter.
  • the step of updating the first authentication value before detecting the item source parameter and the first authentication value stored in the terminal to the server further comprises: detecting whether the first authentication value is stored in the terminal; The first authentication value is not stored, and the preset value is determined to be the first authentication value.
  • the method further comprises: if the user performs a preset second operation on the purchased item, transmitting the current first authentication value to the server.
  • obtaining an item source parameter includes: obtaining a page identifier of the page; parsing the page identifier, determining the item identifier, and the merchant identifier.
  • the method further includes: receiving an order source statistics result sent by the server; and receiving, according to the order source statistics result, the push information sent by the server when detecting the third operation of the user by the terminal.
  • the embodiment of the present application provides a method for determining an order source, including: receiving an item generated by a terminal in response to a user performing a preset first operation performed on a page including an item to be purchased displayed on the terminal. a source parameter and a first authentication value, wherein the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; parsing the item source parameter to determine the merchant identifier therein; The source parameter and the first authentication value are sent to a merchant server corresponding to the merchant identification.
  • the method further includes: receiving a first authentication value updated by the merchant server based on the item source parameter; parsing the updated first authentication value to determine a user identifier therein; and transmitting the updated first authentication value a terminal corresponding to the user ID included in the updated first authentication value.
  • the method further includes: receiving, by the terminal, a current first authentication value determined in response to the user performing a preset second operation on the item to be purchased; parsing the current first authentication value to determine the current a merchant identifier of the item corresponding to the authentication value; the current first authentication value is sent to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
  • the embodiment of the present application provides a method for determining an order source, including: receiving an item source parameter sent by a server and a first authentication value uploaded from a terminal to a server, where the item source parameter is that the terminal is detecting And sending to the server when the user performs the first operation on the page containing the item to be purchased, the item source parameter includes: a user identifier of the user, an item identifier of the item, and a page identifier of the page; and updating the first authentication value based on the item source parameter; And sending the updated first authentication value to the server.
  • the method further includes: creating an array, and storing the item identifier and the page identifier in the array; receiving an order confirmation request sent by the server, the order confirmation request is sent by the server after receiving the second operation of the user detected by the terminal To the merchant server; determine the user's order source statistics based on the item identification and page identification stored in the array.
  • the method further includes: determining, according to the order source statistics, a third operation of the user to receive the information to be pushed; and transmitting the third operation and the information to be pushed corresponding to the third operation to the server, so that the server responds to Receiving the third operation sent by the terminal sends the information to be pushed to the terminal.
  • the method further comprises: determining an establishment time of the array; deleting the array in response to the duration between the setup time and the current time being greater than a preset duration.
  • the embodiment of the present application further provides an apparatus for determining a source of an order, including: a determining unit, configured to respond to detecting, by the user, a preset performed by a page displayed on the terminal that includes an item to be purchased An operation of determining whether the user performs a preset second operation on the purchased item; and an updating unit, configured to update the first authentication value if the user does not perform the preset second operation on the purchased item; the updating unit includes: acquiring the module, Obtaining an item source parameter, wherein the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; and a sending module, configured to store the item source parameter and the first in the terminal
  • the authentication value is sent to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier; and the receiving module is configured to receive and store the first authentication updated
  • the updating unit further includes: a detecting module, configured to detect whether the first authentication value is stored in the terminal before sending the item source parameter and the first authentication value stored in the terminal to the server; And determining that the preset value is the first authentication value, in response to the first authentication value not being stored in the terminal.
  • the apparatus further includes: a sending unit, configured to send the current first authentication value to the server if the user performs a preset second operation on the purchased item.
  • the obtaining module is further configured to: obtain a page identifier of the page; and parse the page identifier, determine the item identifier, and the merchant identifier.
  • the apparatus further includes: a statistical result receiving unit, configured to receive an order source statistical result sent by the server; and a push information receiving unit, configured to detect the third operation of the user by the terminal according to the order source statistical result When receiving the push information sent by the server.
  • the embodiment of the present application further provides an apparatus for determining a source of an order, including: a receiving unit, configured to respond to a preset first operation performed by a user on a page displayed on the terminal that includes an item to be purchased.
  • the generated item source parameter and the first authentication value wherein the item source parameter includes the user identifier of the user, the item identifier of the item, the merchant identifier of the merchant to which the item belongs, and the page identifier of the page;
  • the parsing unit is configured to parse the item source parameter, Determining a merchant identifier therein;
  • the sending unit configured to send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the receiving unit is further configured to receive a first authentication value that is updated by the merchant server based on the item source parameter; the parsing unit is further configured to parse the updated first authentication value to determine the user identifier therein; And configured to send the updated first authentication value to the terminal corresponding to the user identifier included in the updated first authentication value.
  • the receiving unit is further configured to receive, by the terminal, a current first authentication value that is determined in response to the user performing a preset second operation on the item to be purchased; the parsing unit is further configured to parse the current first authentication value. Determining a merchant identifier of the item corresponding to the current first authentication value; the sending unit is further configured to send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
  • the embodiment of the present application further provides an apparatus for determining an order source, including: a receiving unit, configured to receive an item source parameter sent by a server and a first authentication value uploaded from the terminal to the server, where the item The source parameter is sent to the server when the terminal detects the first operation performed by the user on the page containing the item to be purchased, and the item source parameter includes: the user identifier of the user, the item identifier of the item, and the page identifier of the page; Updating the first authentication value based on the item source parameter; and sending unit, configured to send the updated first authentication value to the server.
  • a receiving unit configured to receive an item source parameter sent by a server and a first authentication value uploaded from the terminal to the server, where the item The source parameter is sent to the server when the terminal detects the first operation performed by the user on the page containing the item to be purchased, and the item source parameter includes: the user identifier of the user, the item identifier of the item, and the page identifier of the page; Updating
  • the apparatus further includes: an array establishing unit, configured to create an array, and store the item identifier and the page identifier in the array; the receiving unit is further configured to receive an order confirmation request sent by the server, where the order confirmation request is received by the server The device is further sent to the merchant server after detecting the second operation of the user; the device further includes a determining unit; the determining unit is configured to determine the order source statistics result of the user according to the item identifier and the page identifier stored in the array.
  • the determining unit is further configured to: determine, according to the order source statistics result, a third operation that the user receives the information to be pushed; the sending unit is further configured to send the third operation and the to-be pushed information corresponding to the third operation to the server And causing the server to send the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.
  • the determining unit is further configured to: determine an establishment time of the array; and delete the array in response to the duration between the setup time and the current time being greater than a preset duration.
  • the embodiment of the present application further provides a terminal, including: one or more processors; a storage device, configured to store one or more programs; and when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the first aspect.
  • the embodiment of the present application further provides a server, including: one or more processors; and a storage device, configured to store one or more programs, when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the second aspect.
  • the embodiment of the present application further provides a server, including: one or more processors; and a storage device, configured to store one or more programs, when one or more programs are executed by one or more processors Having one or more processors implement the method as provided by the third aspect.
  • the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the first aspect is implemented.
  • the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the second aspect is implemented.
  • the embodiment of the present application further provides a computer readable storage medium, where the computer program is stored, and when the program is executed by the processor, the method provided by the third aspect is implemented.
  • the method and apparatus for determining an order source provided by the above embodiment of the present application, by uploading a corresponding item source parameter to a server and receiving an updated first authentication value sent by a server, each time the first operation is performed, the amount of data processed by the terminal and the server in a single operation and the amount of data of a single data transmission are reduced, which is advantageous for improving the stability and reliability of the operation of the terminal and the server.
  • FIG. 1 is an exemplary system architecture diagram to which the present application can be applied;
  • FIG. 2 is a flow diagram of one embodiment of a method for determining an order source in accordance with the present application
  • FIG. 3 is a flow diagram of another embodiment of a method for determining an order source in accordance with the present application.
  • FIG. 4 is a flow chart of still another embodiment of a method for determining an order source in accordance with the present application.
  • FIG. 5 is a schematic diagram of an application scenario of a method for determining an order source according to the present application
  • FIG. 6 is a schematic structural diagram of an embodiment of an apparatus for determining an order source according to the present application.
  • Figure 7 is a block diagram showing another embodiment of an apparatus for determining an order source according to the present application.
  • Figure 8 is a block diagram showing still another embodiment of an apparatus for determining an order source according to the present application.
  • FIG. 9 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server of an embodiment of the present application.
  • FIG. 1 illustrates an exemplary system architecture 100 of an embodiment of a method for determining an order source or a device for determining an order source to which the present application can be applied.
  • system architecture 100 can include terminal devices 101, 102, 103, networks 104, 106, server 105, and merchant server 107.
  • the network 104 is used to provide a medium for communication links between the terminal devices 101, 102, 103 and the server 105
  • the network 106 is used to provide a medium for communication links between the server 105 and the merchant server 107.
  • the networks 104, 106 may include various types of connections, such as wired, wireless communication links, fiber optic cables, and the like.
  • the user can interact with the server 105 over the network 104 using the terminal devices 101, 102, 103 to receive or transmit messages and the like.
  • Various communication client applications such as a shopping application, a web browser application, a live application, and the like, may be installed on the terminal devices 101, 102, and 103.
  • the terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting online shopping, including but not limited to smart phones, tablets, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, dynamic The video specialist compresses the standard audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV) player, laptop portable computer and desktop computer, and the like.
  • the terminal devices 101, 102, 103 can detect various operations of the user on the web page displayed on the terminal, such as a bookmark operation of an item displayed on the web page, a shopping cart operation, and the like.
  • the terminal devices 101, 102, and 103 can also interact with the server 105 after detecting the above operations of the user, for example, transmit various data to the server 105, and the like.
  • the server 105 may be a server that provides various services, such as a back-end web server that provides support for web pages containing item information displayed on the terminal devices 101, 102, 103.
  • the background web server can analyze and forward the received data.
  • the merchant server 107 may be a server that provides support for items purchased by the user, and may be a server that maintains item information of a certain brand, or a server that maintains item information of a certain store.
  • the merchant server 107 can interact with the server 105 to receive data or requests sent by the server 105, or to send data to the server 105, and the like.
  • the method for determining the source of the order provided by the embodiment of the present application may be performed by the terminal device 101, 102, 103, or may be performed by the merchant server 107.
  • the means for determining the source of the order may be provided in the terminal device 101, 102, 103 or may be provided in the merchant server 107.
  • terminal devices, networks, servers, and merchant servers in Figure 1 are merely illustrative. Depending on the implementation needs, there can be any number of terminal devices, networks, servers, and merchant servers.
  • a flow 200 of one embodiment of a method for determining an order source in accordance with the present application is illustrated.
  • the method for determining the source of the order of this embodiment may be performed by the terminal device, which may include the following steps:
  • Step 210 In response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal, determining whether the user performs a preset second operation on the purchased item.
  • the electronic device (for example, the terminal device shown in FIG. 1) on which the method for determining the source of the order runs may display a webpage, where the webpage may include item information, and the user may purchase the item through the webpage.
  • the terminal can detect the first operation of the user's display of the page containing the item to be purchased displayed on the terminal.
  • the above first operation may be various operations such as an operation of adding an item to a favorite, an operation of adding an item to a shopping cart, and the like.
  • the preset second operation may be an operation different from the first operation.
  • the second operation may be an operation of selecting at least one item in the shopping cart and generating a purchase order.
  • the first operation is an operation of adding an item to a favorite
  • the second operation may be an operation of moving at least one item in the collection into the shopping cart.
  • Step 220 if no, perform the following step of updating the first authentication value.
  • the step of updating the first authentication value includes:
  • step 221 the item source parameter is obtained.
  • the above item source parameters can be used to indicate the source of the item information, such as from an information web page or from a live interaction.
  • the item source parameter may include a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page containing the item to be purchased.
  • the user identification may be an identification that distinguishes one user from other users.
  • the item identification and the business identification may be identifiers that distinguish one item/merchant from other items/merchants, respectively.
  • the user identifier may be a user name registered by the user on a shopping website; the item identifier may be a unique identifier of the item on the shopping website (eg, may be an inventory unit SKU code);
  • the merchant identifier may be the brand of the article or the identifier of the store that sells the article, and the different merchant identifiers correspond to different merchant servers;
  • the page identifier may be the web address of the webpage, for example, the webpage of the information webpage, or the page identifier It can also be the URL of the live interactive webpage, which can be represented, for example, by a Uniform Resource Locator (URL).
  • URL Uniform Resource Locator
  • Step 222 Send the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the first authentication value can be used to characterize a series of user behaviors of the user using the terminal. For example, in some application scenarios, it may be used to characterize the behavior of each user using a certain terminal to add an item to the shopping cart within a preset time period, in which the features may include, for example, the above description.
  • Item source parameter a parameter that specifies the behavior of each user using a certain terminal to add an item to the shopping cart within a preset time period.
  • the terminal may send the item source parameter and the first authentication value stored in the terminal to the server by using a wired connection manner or a wireless connection manner.
  • the server may parse the item source parameter, determine a corresponding merchant server according to the merchant identifier, and store the source parameter of the item and the terminal in the terminal. An authentication value is sent to the merchant server.
  • wireless connection manner may include but is not limited to 3G/4G connection, WiFi connection, Bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultra wideband) connection, and other wireless connection methods that are now known or developed in the future. .
  • Step 223 Receive and store a first authentication value that is sent by the server and is updated based on the item source parameter.
  • the merchant server may parse the item source parameter and determine the item source parameter and the first authentication value from which user. Then, the merchant server may further update the received first authentication value based on the received item source parameter, so that the updated first authentication value can reflect the first operation behavior of the current user.
  • the merchant server may send the updated first authentication value to the server, and the server sends the updated first authentication value to the corresponding terminal.
  • the user uploads the corresponding item source parameter and the first authentication value to the server each time the first operation is performed, and the amount of data uploaded each time is small, thereby avoiding the possibility of collectively uploading a large amount of data.
  • the terminal since the first authentication value can characterize the user behavior within a predetermined period of time, at each moment, only one first authentication value can be stored in the terminal as the user behavior record in the current period. In this way, the amount of data stored in the terminal can be reduced, and the problem of large memory usage of the terminal caused by saving multiple source parameter parameters at the same time can be avoided, thereby improving the response speed and reliability of the terminal.
  • An authentication value also includes:
  • the preset value may be used as the first authentication value.
  • the first authentication value may be assigned an initial value, thereby completing the update of the first authentication value.
  • the method for determining the source of the order in this embodiment may further include:
  • Step 230 If the user performs a preset second operation on the purchased item, the current first authentication value is sent to the server.
  • the preset second operation may be, for example, an operation of selecting at least one item in the shopping cart and generating an order.
  • the current first authentication value may, for example, characterize the behavior of adding individual items to the shopping cart within a preset time period.
  • the server may parse the first authentication value, thereby determining an item source parameter of each item added to the shopping cart within the preset time period, thereby realizing parsing and determining the order source. Then, the server may also send the item source parameter to the corresponding merchant server, so that the merchant server can also obtain the corresponding item source information.
  • the terminal may delete the first authentication value stored thereon, thereby further releasing the memory.
  • the obtaining the item source parameter of step 221 may further include:
  • the above page identifier is parsed to determine the item identifier and the merchant identifier.
  • the item source parameter when the user performs the current first operation can be determined.
  • the method for determining the source of the order in this embodiment may further include the following steps:
  • the merchant server may send the order source statistics result to the server, and the server may parse the order source statistics result to determine the source of the item corresponding to the item information.
  • the purchase rate is higher, and then it is determined according to the above-mentioned order source statistics to determine what kind of operation the user is doing is suitable for pushing information to the user.
  • These operations can be recorded as the third operation.
  • the third operation described above may be, for example, an operation of opening a web page, an operation of entering an application, or the like.
  • the terminal may push the information to the user.
  • a flow 300 of another embodiment of a method for determining an order source is provided in accordance with the present application.
  • the method for determining the order source of this embodiment may be performed by a server, which may include the following steps:
  • Step 310 The object source parameter and the first authentication value generated by the terminal in response to the user performing a preset first operation performed on the page including the item to be purchased displayed on the terminal, where the item source parameter includes the user identifier of the user, The item identification of the item, the business identification of the business to which the item belongs, and the page identification of the page.
  • Step 320 parsing the item source parameters to determine the merchant identifier therein.
  • Step 330 Send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the first authentication value and the item source parameter uploaded by the terminal can be sent to the merchant server corresponding to the merchant identifier obtained by parsing the item source parameter.
  • the merchant server can obtain the corresponding item source parameter and the first authentication value accordingly.
  • the server may parse the item source parameter and the received item source parameter and the first Sending the authentication value to the corresponding merchant server is beneficial to reducing the peak pressure of the server processing data, and alleviating the problem that the network peak traffic demand may be caused by the centralized sending of the item source parameter and the first authentication value.
  • the method for determining the source of the order in this embodiment may further include:
  • Step 340 Receive a first authentication value that is updated by the merchant server based on the item source parameter.
  • Step 350 Parse the updated first authentication value to determine a user identifier therein.
  • Step 360 Send the updated first authentication value to a terminal corresponding to the user identifier included in the updated first authentication value.
  • the first authentication value updated by the merchant server can be sent to the corresponding terminal, so that the first authentication value stored in the terminal is updated.
  • the method for determining the source of the order in this embodiment may further include:
  • Step 370 Receive, by the terminal, a current first authentication value determined in response to the user performing a preset second operation on the item to be purchased.
  • Step 380 Parse the current first authentication value to determine a merchant identity of the item corresponding to the current first authentication value.
  • Step 390 Send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
  • the server may obtain the first authentication value uploaded by the terminal after the terminal completes the second operation (for example, the operation of selecting at least one item in the shopping cart and generating an order), where the first authentication value is obtained.
  • characteristic information for example, an item source parameter
  • each first operation for example, an operation of adding an item to a shopping cart
  • the server may send the first authentication value to the predetermined time period, and the user joins each merchant server indicated by the item of the shopping cart, so that the merchant server can parse the first authentication value, thereby obtaining the first authentication.
  • the page identifier of the item provided by the party for example, the operation of selecting at least one item in the shopping cart and generating an order
  • the first authentication value is obtained.
  • characteristic information for example, an item source parameter
  • the server may send the first authentication value to the predetermined time period, and the user joins each merchant server indicated by the item of the shopping cart, so that the merchant server can parse the first authentication value, thereby obtaining the first authentication.
  • a flow 400 of another embodiment of a method for determining an order source is provided in accordance with the present application.
  • the method for determining the source of the order of this embodiment may be performed by a merchant server, which may include the following steps:
  • Step 410 Receive an item source parameter sent by the server and a first authentication value uploaded from the terminal to the server, where the item source parameter is sent by the terminal to the server when detecting the first operation performed by the user on the page containing the item to be purchased.
  • the item source parameter includes a user identifier of the user, an item identifier of the item, and a page identifier of the page;
  • Step 420 Update the first authentication value based on the item source parameter.
  • Step 430 Send the updated first authentication value to the server.
  • the method for determining the source of the order in this embodiment may: after receiving the first authentication value and the item source parameter sent by the server, update the first authentication value based on the item source parameter, and send the updated first authentication value. To the server. Thereby, the updated first authentication value includes information of the item source parameter received this time.
  • the problem that the peak pressure caused by simultaneously updating the plurality of first authentication values is large is alleviated, which is beneficial to improving the merchant. The stability and reliability of the server operation.
  • the method for determining the source of the order in this embodiment may further include:
  • Step 440 creating an array and storing the item identification and the page identification in the above array.
  • the merchant server may array, and may store the received item identifier and page identifier in the array.
  • Step 450 Receive an order confirmation request sent by the server.
  • the order confirmation request is sent by the server to the merchant server after receiving the second operation of the user detected by the terminal.
  • Step 460 Determine the user's order source statistics result according to the item identifier and the page identifier stored in the array.
  • the merchant server may determine the order source statistics result of the user according to the item identifier and the page identifier stored in the array. For example, if there are multiple items in the above array from the information webpage, it means that the user is more suitable to push the item information in the information webpage.
  • the foregoing method may further include the following steps not shown in FIG. 4: receiving a first authentication value of a last order processed by the terminal sent by the server, and generating according to the first authentication value. a second authentication value; the second authentication value is sent to the server to cause the server to send the second authentication value to the terminal.
  • the merchant server may generate a second authentication value according to the first authentication value. Specifically, the merchant server may generate a second authentication value according to a preset algorithm, for example, a hash algorithm or the like. After generating the second authentication value, the merchant server may send the second authentication value to the server, and the server may send the second authentication value to the terminal after receiving the second authentication value. The terminal may update the first authentication value after receiving the second authentication value.
  • a preset algorithm for example, a hash algorithm or the like.
  • the foregoing method may further include the following steps:
  • the merchant server may analyze the user's purchasing habits, determine a third operation that the user can receive the information to be pushed, and then perform the third operation and the to-be-pushed The information is sent to the server, so that when the server receives the third operation sent by the terminal, the corresponding information to be pushed is sent to the terminal. It can be understood that the above analysis work can also be performed by the server to push the item information to the user according to the user's purchasing habits.
  • the foregoing method may further include:
  • the array is deleted in response to the length of time between the setup time and the current time being greater than the preset duration.
  • the merchant may also monitor the existence duration of the array, and when the duration of the foregoing is too long, the array may be deleted to save storage space of the merchant server. This can improve the efficiency of the merchant server processing data.
  • FIG. 5 is a schematic diagram of an application scenario of a method for determining an order source according to the present application.
  • the item source parameter of the item A is obtained, for example, the SKU of the item A, the ID of the user, and the live website may be included. URL etc.
  • the terminal uploads the item source parameter of the item A and the first authentication value stored in the terminal to the server.
  • the server parses the item source parameters to determine a merchant server corresponding to the SKU of item A.
  • the server uploads the item source parameter of the item A and the first authentication value stored in the terminal to the corresponding merchant server.
  • the merchant server updates the first authentication value based on the item source parameter of the item A and transmits the updated first authentication value to the server.
  • the merchant server maintains an array with each element in the array corresponding to an item source parameter sent by the server to the merchant server.
  • the server parses the first authentication value and determines the terminal corresponding thereto.
  • the server transmits the updated first authentication value to the corresponding terminal.
  • the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG.
  • the device can be specifically applied to various electronic devices.
  • the determining unit 610 is configured to determine whether the user performs a preset second operation on the item to be purchased in response to detecting that the user performs a preset first operation performed on the page including the item to be purchased displayed on the terminal.
  • the updating unit 620 can be configured to update the first authentication value if the user does not perform the preset second operation on the item to be purchased.
  • the updating unit 620 may further include an obtaining module 621, a sending module 622, and a receiving module 623.
  • the obtaining module 621 can be configured to obtain an item source parameter, where the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page.
  • the sending module 622 can be configured to send the item source parameter and the first authentication value stored in the terminal to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the receiving module 623 is configured to receive and store the first authentication value that is sent by the server and is updated based on the item source parameter.
  • the updating unit 620 may further include:
  • the detecting module is configured to detect whether the first authentication value is stored in the terminal before sending the item source parameter and the first authentication value stored in the terminal to the server.
  • a determining module configured to determine, in response to the first authentication value not stored in the terminal, that the preset value is the first authentication value.
  • the apparatus of this embodiment may further include:
  • the sending unit is configured to send the current first authentication value to the server if the user performs a preset second operation on the purchased item.
  • the obtaining module may be further configured to: obtain a page identifier of the page; and parse the page identifier, determine the item identifier, and the merchant identifier.
  • the apparatus of this embodiment may further include:
  • the statistical result receiving unit is configured to receive an order source statistics result sent by the server.
  • the push information receiving unit is configured to receive, according to the order source statistics result, the push information sent by the server when detecting the third operation of the user by the terminal.
  • the device for determining the source of the order provided by the above embodiment of the present application sends the source parameters of each item in the order in batches, avoiding sending to the server at one time when the order is submitted, thereby effectively reducing the data that the server needs to process. Volume, reducing the data processing pressure of the server.
  • the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG.
  • the device can be specifically applied to various electronic devices.
  • the apparatus 700 for determining an order source of the present embodiment includes: a receiving unit 710, a parsing unit 720, and a transmitting unit 730.
  • the receiving unit 710 is configured to generate an item source parameter and a first authentication value in response to a preset operation performed by the user on the page including the item to be purchased displayed on the terminal, where the item source parameter includes the user of the user.
  • Parsing unit 720 can be used to parse the item source parameters to determine the merchant identification therein.
  • the sending unit 730 can be configured to send the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the receiving unit 710 is further configured to receive a first authentication value that is updated by the merchant server based on the item source parameter.
  • the parsing unit 720 is further configured to parse the updated first authentication value to determine a user identifier therein.
  • the sending unit 730 is further configured to send the updated first authentication value to the terminal corresponding to the user identifier included in the updated first authentication value.
  • the receiving unit 710 is further configured to receive, by the terminal, a current first authentication value that is determined in response to the user performing a preset second operation on the item to be purchased.
  • the parsing unit 720 can also be configured to parse the current first authentication value to determine a merchant identity of the item corresponding to the current first authentication value.
  • the sending unit 730 is further configured to send the current first authentication value to the merchant server corresponding to the merchant identifier of the item corresponding to the current first authentication value.
  • the apparatus for determining the source of the order provided by the above embodiment of the present application may send the first authentication value and the item source parameter uploaded by the terminal to the merchant server corresponding to the merchant identifier obtained by parsing the item source parameter.
  • the merchant server can obtain the corresponding item source parameter and the first authentication value accordingly.
  • the present application provides an embodiment of an apparatus for determining an order source, the apparatus embodiment corresponding to the method embodiment illustrated in FIG.
  • the device can be specifically applied to various electronic devices.
  • the apparatus 800 for determining an order source of the present embodiment includes: a receiving unit 810, an updating unit 820, and a transmitting unit 830.
  • the receiving unit 810 is configured to receive an item source parameter sent by the server and a first authentication value that is uploaded from the terminal to the server, where the item source parameter is when the terminal detects the first operation performed by the user on the page that includes the item to be purchased.
  • the item source parameters sent to the server include: the user's user ID, the item's item ID, and the page's page identifier.
  • the update unit 820 can be configured to update the first authentication value based on the item source parameter.
  • the sending unit 830 can be configured to send the updated first authentication value to the server.
  • the apparatus of this embodiment may further include:
  • An array creation unit that can be used to create an array and store the item identifier and page identifier in the array.
  • the receiving unit 810 of the embodiment may be further configured to receive an order confirmation request sent by the server, where the order confirmation request is sent by the server to the merchant server after receiving the second operation of the user.
  • the apparatus can also include a determining unit.
  • the determining unit can be used to determine the user's order source statistics based on the item identifiers stored in the array and the page identifier.
  • the determining unit is further configured to determine, according to the order source statistics result, a third operation that the user receives the information to be pushed.
  • the sending unit 830 is further configured to send the third operation and the to-be-pushed information corresponding to the third operation to the server, so that the server sends the information to be pushed to the terminal in response to receiving the third operation sent by the terminal.
  • the determining unit is further configured to: determine an establishment time of the array; and delete the array in response to the duration between the setup time and the current time being greater than a preset duration.
  • FIG. 9 a block diagram of a computer system 900 suitable for use in implementing a terminal device or server of an embodiment of the present application is shown.
  • the terminal device/server shown in FIG. 9 is merely an example, and should not impose any limitation on the function and scope of use of the embodiments of the present application.
  • computer system 900 includes a central processing unit (CPU) 901 that can be loaded into a program in random access memory (RAM) 903 according to a program stored in read only memory (ROM) 902 or from storage portion 908. And perform various appropriate actions and processes.
  • RAM random access memory
  • ROM read only memory
  • various programs and data required for the operation of the system 900 are also stored.
  • the CPU 901, the ROM 902, and the RAM 903 are connected to each other through a bus 904.
  • An input/output (I/O) interface 905 is also coupled to bus 904.
  • the following components are connected to the I/O interface 905: an input portion 906 including a keyboard, a mouse, etc.; an output portion 907 including, for example, a cathode ray tube (CRT), a liquid crystal display (LCD), and the like, and a storage portion 908 including a hard disk or the like. And a communication portion 909 including a network interface card such as a LAN card, a modem, or the like. The communication section 909 performs communication processing via a network such as the Internet.
  • Driver 910 is also connected to I/O interface 905 as needed.
  • a removable medium 911 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory or the like is mounted on the drive 910 as needed so that a computer program read therefrom is installed into the storage portion 908 as needed.
  • an embodiment of the present disclosure includes a computer program product comprising a computer program carried on a machine readable medium, the computer program comprising program code for executing the method illustrated in the flowchart.
  • the computer program can be downloaded and installed from the network via the communication portion 909, and/or installed from the removable medium 911.
  • the central processing unit (CPU) 901 the above-described functions defined in the method of the present application are performed.
  • the computer readable medium described herein may be a computer readable signal medium or a computer readable storage medium or any combination of the two.
  • the computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of computer readable storage media may include, but are not limited to, electrical connections having one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable read only memory (EPROM or flash memory), optical fiber, portable compact disk read only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the foregoing.
  • a computer readable storage medium may be any tangible medium that can contain or store a program, which can be used by or in connection with an instruction execution system, apparatus or device.
  • a computer readable signal medium may include a data signal that is propagated in the baseband or as part of a carrier, carrying computer readable program code. Such propagated data signals can take a variety of forms including, but not limited to, electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • the computer readable signal medium can also be any computer readable medium other than a computer readable storage medium, which can transmit, propagate, or transport a program for use by or in connection with the instruction execution system, apparatus, or device.
  • Program code embodied on a computer readable medium can be transmitted by any suitable medium, including but not limited to wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
  • each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the logic functions for implementing the specified.
  • Executable instructions can also occur in a different order than that illustrated in the drawings. For example, two successively represented blocks may in fact be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved.
  • each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented in a dedicated hardware-based system that performs the specified function or operation. Or it can be implemented by a combination of dedicated hardware and computer instructions.
  • the units involved in the embodiments of the present application may be implemented by software or by hardware.
  • the described unit may also be provided in the processor, for example, as a processor including a judging unit and an updating unit. Wherein, the names of the units do not constitute a limitation on the unit itself in some cases.
  • the judging unit may also be described as “in response to detecting that the user performs a page on the terminal including the item to be purchased. The first operation of the preset determines whether the user performs a preset second operation unit for the purchased item.
  • the present application also provides a computer readable medium, which may be included in the apparatus described in the above embodiments, or may be separately present and not incorporated into the apparatus.
  • the computer readable medium carries one or more programs, when the one or more programs are executed by the device, causing the device to: in response to detecting that the user performs a preset on the terminal including the page containing the item to be purchased a first operation of determining whether the user performs a preset second operation on the purchased item; if not, performing the following step of updating the first authentication value; the step of updating the first authentication value comprises: obtaining the item source parameter,
  • the item source parameter includes a user identifier of the user, an item identifier of the item, a merchant identifier of the merchant to which the item belongs, and a page identifier of the page; and the item source parameter is stored in the terminal
  • the first authentication value is sent to the server, so that the server sends the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier
  • the present application also provides a computer readable medium carrying one or more programs, when the one or more programs are executed by the device, causing the device to: receive the terminal in response to the user on the terminal The displayed item source parameter and the first authentication value generated by the preset first operation performed by the page of the item to be purchased, wherein the item source parameter includes the user identifier of the user, the item identifier of the item, and the merchant identifier of the merchant to which the item belongs And the page identifier of the page; parsing the item source parameter to determine the merchant identifier therein; and sending the item source parameter and the first authentication value to the merchant server corresponding to the merchant identifier.
  • the present application also provides a computer readable medium carrying one or more programs, when the one or more programs are executed by the device, causing the device to: receive an item source parameter sent by the server and The first authentication value uploaded from the terminal to the server, where the item source parameter is sent to the server when the terminal detects the first operation performed by the user on the page containing the item to be purchased, and the item source parameter includes: the user identifier of the user, An item identification of the item and a page identification of the page; updating the first authentication value based on the item source parameter; and transmitting the updated first authentication value to the server.

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Abstract

La présente invention concerne un procédé et un appareil permettant de déterminer la source d'une commande. Un mode de réalisation spécifique dudit procédé comprend les étapes suivantes : en réponse à la détection d'une première opération prédéfinie exécutée, par un utilisateur, sur une page contenant un article à acheter et affichée sur un terminal, déterminer si l'utilisateur exécute une deuxième opération prédéfinie sur l'article à acheter ; si ce n'est pas le cas, exécuter une étape consistant à mettre à jour une première valeur d'authentification, comme suit ; l'étape consistant à mettre à jour la première valeur d'authentification consiste à : obtenir un paramètre de source d'article, ledit paramètre de source d'article comprenant une identité d'utilisateur, un identifiant d'article, un identifiant de commerçant et un identifiant d'une page ; envoyer à un serveur le paramètre de source d'article et la première valeur d'authentification stockée sur le terminal, de sorte que ledit serveur envoie le paramètre de source d'article et la première valeur d'authentification à un serveur de commerçant correspondant à l'identifiant de commerçant ; recevoir et stocker la première valeur d'authentification envoyée par le serveur et mise à jour sur la base du paramètre de source d'article. Le mode de réalisation réduit la quantité de données qui doivent être traitées par le serveur, ce qui diminue la pression de traitement de données sur le serveur.
PCT/CN2018/094877 2017-09-30 2018-07-06 Procédé et appareil de détermination de la source d'une commande WO2019062266A1 (fr)

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CN114726874A (zh) * 2020-12-22 2022-07-08 广州探途天下科技有限公司 网络数据处理方法及网络设备
CN113393262A (zh) * 2021-05-21 2021-09-14 北京京东振世信息技术有限公司 虚拟物品处理方法、装置、电子设备和计算机可读介质
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