CN107992500A - A kind of information processing method and server - Google Patents
A kind of information processing method and server Download PDFInfo
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- CN107992500A CN107992500A CN201610955913.8A CN201610955913A CN107992500A CN 107992500 A CN107992500 A CN 107992500A CN 201610955913 A CN201610955913 A CN 201610955913A CN 107992500 A CN107992500 A CN 107992500A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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Abstract
The embodiment of the invention discloses a kind of information processing method and server.The described method includes：Operation is inputted based on the information that the first Terminal Type obtains, server obtains the label attribute information for the media information to be released that the first kind terminal user selectes, the corresponding template file of the label attribute information is called, the corresponding media information of the first kind terminal is generated based on the template file；Store the media information and corresponding label attribute information；When the server obtains the access request of the corresponding media information in the first media information displaying position, the attribute data for the corresponding second Terminal Type user of the second Terminal Type for accessing the media information is obtained, the attribute data based on the second Terminal Type user determines the first label attribute information of the second Terminal Type user；Selection matches the first consistent media information with first label attribute information, and first media information is exported to second Terminal Type.
Description
Technical field
The present invention relates to the information processing technology, and in particular to a kind of information processing method and server.
Background technology
So-called landing page, refers to that visitor views are lived to the Particular Extension with clear and definite theme that media platform is issued
First page dynamic, that visitor is linked to after clicking on.In the prior art, the instrument of building a station would generally provide a fixed template
For landing the foundation of page.The template of the fixation needs user to edit from scratch, on the one hand, and formwork style, layout are single,
Bandwagon effect is bad, can not meet diversified demand；On the other hand, the generation for landing page excessively relies on human-edited, consumption
The substantial amounts of time and efforts of user.In addition, visitor clicks on the media information landing page shown after connection, typically visitor not
Need or uninterested content, it is not high with the relevance of the demand of visitor.
The content of the invention
To solve existing technical problem, an embodiment of the present invention provides a kind of information processing method and server.
To reach above-mentioned purpose, what the technical solution of the embodiment of the present invention was realized in：
An embodiment of the present invention provides a kind of information processing method, the described method includes：
Operation is inputted based on the information that the first Terminal Type obtains, what the server acquisition first kind terminal user selected treats
The label attribute information of publication medium information, calls the corresponding template file of the label attribute information, based on template text
Part generates the corresponding media information of the first kind terminal；
Store the media information and corresponding label attribute information；
When the server obtains the access request of the corresponding media information in the first media information displaying position, obtain and access institute
The attribute data of the corresponding second Terminal Type user of the second Terminal Type of media information is stated, based on the second Terminal Type user's
Attribute data determines the first label attribute information of the second Terminal Type user；
Selection matches the first consistent media information with first label attribute information, is exported to second Terminal Type
First media information.
In such scheme, it is described based on the template file generate the corresponding media information of the first kind terminal user it
Before, the method further includes：
Operation is inputted based on the information that first Terminal Type obtains, the server obtains the media information to be released
Media information material；
It is then described that the corresponding media information of the first kind terminal user is generated based on the template file, including：
The corresponding media of the first kind terminal user are generated based on the media information material and the template file
Information.
In such scheme, the corresponding second Terminal Type user's of the second Terminal Type for obtaining the access media information
Attribute data, including：
The corresponding second Terminal Type user identifier of the second Terminal Type for accessing the media information is obtained, based on described second
Terminal Type user identifier obtains the social attribute data and interest attribute data of the second Terminal Type user, establishes the social activity
The mapping relations of attribute data and the interest attribute data are using the attribute data as the second Terminal Type user.
In such scheme, the social activity that the second Terminal Type user is obtained based on the second Terminal Type user identifier
Attribute data and interest attribute data, including：
Inquired about based on the second Terminal Type user identifier, obtain to have with the second Terminal Type user identifier and close
The other users mark of connection relation, establishes the relation chain between the second Terminal Type user identifier and other users mark
Social attribute data of the data as the second Terminal Type user.
In such scheme, the social activity that the second Terminal Type user is obtained based on the second Terminal Type user identifier
Attribute data and interest attribute data, including：
The label data set of the second Terminal Type user is inquired about based on the second Terminal Type user identifier, obtains institute
The interest tags information of the second Terminal Type user is stated, the interest using the interest tags information as the second Terminal Type user
Attribute data.
In such scheme, the method further includes：The interest tags information is analyzed, statistics includes the interest tags
The terminal user of information, establishes the incidence relation between the terminal user for including the interest tags information.
The embodiment of the present invention additionally provides a kind of server, and the server includes：Communication unit, generation unit, storage
Unit, data analysis unit and matching unit；
The communication unit, the information for being obtained based on the first Terminal Type are inputted operation, obtain first Terminal Type
The label attribute information for the media information to be released that user selectes；
The generation unit, for calling the corresponding template file of the label attribute information, based on the template file
Generate the corresponding media information of the first kind terminal；
The storage unit, for storing the media information and corresponding label attribute information；
The communication unit, is additionally operable to obtain the access request of the corresponding media information in the first media information displaying position；
The data analysis unit, corresponding second Terminal Type of the second Terminal Type of the media information is accessed for obtaining
The attribute data of user, the attribute data based on the second Terminal Type user determine the first mark of the second Terminal Type user
Sign attribute information；
The matching unit, for selecting to match the first consistent media information with first label attribute information, makes
The energy communication unit exports first media information to second Terminal Type.
In such scheme, the communication unit, is additionally operable to the generation unit and generates the first kind terminal user correspondence
Media information before, operation is inputted based on the information that first Terminal Type obtains, obtains the media information to be released
Media information material；
Correspondingly, the generation unit, for based on described in the media information material and template file generation
The corresponding media information of first kind terminal user.
In such scheme, the data analysis unit, the second Terminal Type that the media information is accessed for obtaining corresponds to
The second Terminal Type user identifier, the social of the second Terminal Type user is obtained based on the second Terminal Type user identifier and is belonged to
Property data and interest attribute data, establish the mapping relations of the social attribute data and the interest attribute data to be used as institute
State the attribute data of the second Terminal Type user.
In such scheme, the data analysis unit, for being inquired about based on the second Terminal Type user identifier, is obtained
The other users that obtain has incidence relation with the second Terminal Type user identifier identify, and establish the second Terminal Type user mark
Know social attribute data of the relation chain data between other users mark as the second Terminal Type user.
In such scheme, the data analysis unit, for based on the second Terminal Type user identifier inquiry described the
The label data set of two Terminal Type users, obtains the interest tags information of the second Terminal Type user, by the interest mark
Sign interest attribute data of the information as the second Terminal Type user.
In such scheme, the data analysis unit, is additionally operable to analyze the interest tags information, statistics includes described
The terminal user of interest tags information, establishes the incidence relation between the terminal user for including the interest tags information.
Information processing method and server provided in an embodiment of the present invention, on the one hand, by treating publication medium information
Different label attribute informations is pre-configured with different template files, not only enriches the pattern of media information landing page, and
The intelligence generation of media information landing page can be realized without excessively relying on human-edited.On the other hand, by accessing user
Attribute data analysis, obtain access user label attribute information, for the different tag attributes of different access user
Therewith to matched media information, the media information content shown is often to access interested interior of user for information output displaying
Hold, greatly improve the accuracy rate of media information push, and improve the conversion ratio of media information.
Brief description of the drawings
Fig. 1 is the schematic diagram that media information lands page；
Fig. 2 a and Fig. 2 b are respectively the schematic diagram of media information landing page in the prior art；
Fig. 3 a to Fig. 3 c establish schematic diagram for the landing page of media information in the prior art；
Fig. 4 is the schematic diagram for each side's hardware entities that information exchange is carried out in the embodiment of the present invention；
Fig. 5 is the flow diagram of the information processing method of the embodiment of the present invention；
Fig. 6 a and Fig. 6 b are to give birth to media information material combination template file in the information processing method of the embodiment of the present invention
Into the schematic diagram of media information；
Fig. 7 a and Fig. 7 b are respectively to obtain social attribute data and interest category in the information processing method of the embodiment of the present invention
The schematic diagram of property data；
Fig. 8 a and Fig. 8 b are respectively another flow diagram of the information processing method of the embodiment of the present invention；
Fig. 9 is the displaying schematic diagram of the landing page generated using the information processing method of the embodiment of the present invention；
Figure 10 is that the beneficial effect of the information processing method of the embodiment of the present invention shows schematic diagram；
Figure 11 is the composition structure diagram of the server of the embodiment of the present invention；
Figure 12 is composition structure diagram of the terminal of the embodiment of the present invention as a hardware.
Embodiment
Before various embodiments of the present invention are described in detail, media information landing page is explained first.
Fig. 1 is the schematic diagram that media information lands page；As shown in Figure 1, by taking the mobile terminal of user's operation touch screen as an example, when user is clear
Look at webpage, Email (Email), social networking application etc. when, operator would generally increase media information (example in the interface of display
Such as advertisement) displaying position, the media information displaying position can be fixed displaying position or the mobile displaying position etc. that suspends
Deng.If mobile terminal user is interested in the media information of displaying, media information displaying position can be clicked on, then mobile terminal
Display interface jump to interface where the media information that the displaying position shown, this interface is known as media information landing page.
Fig. 2 a and Fig. 2 b are respectively the schematic diagram of media information landing page in the prior art；Illustrate as one kind, such as Fig. 2 a
It is shown, keyword search is carried out by a certain search engine, a certain search result is clicked in the interface presented after search and is occurred
First page, which is probably the homepage (Website page that the lower half in such as Fig. 2 a is shown) of website, it is also possible to
The summation page of product, it is also possible to the details lobby page of a certain product, it is also possible to be the movable thematic page.Perfect condition
It is that the landing page that visitor clicks to enter matches with demand, or relevance is high.For example, the key big with product relevance
Word may link to product list page, and the keyword related with activity is certainly linked to the thematic page, in this way, working as commercial audience
When want to look for is exactly product, list page clearly indicates various products, then audient finds and is very easy to needed for oneself.As another
One kind signal, is that a kind of media information of certain e-commerce website lands page as shown in Figure 2 b, can in media information landing page
The displaying of displaying, main product, the displaying of related product and relevant activity (such as preferential activity) including poster product
Etc..And in the prior art, editor's work of the foundation landing page website such as the typesetting of the commonly provided a set of fixation of platform of building a station, layout
Tool gives advertiser's use, there is provided the fixation theme of single advertiser or wall scroll advertisement landing page, format frame, content etc..Figure
3a to Fig. 3 c establishes schematic diagram for the landing page of media information in the prior art；It is basically use as shown in Fig. 3 a to Fig. 3 c
Family creates a page in the instrument of building a station from scratch, then edits the page, it is necessary to user effort substantial amounts of time and essence
Power is on the page is improved.It can be seen from the above that the generation of landing page excessively relies on human-edited, time and the essence of user are consumed significantly
Power.
Below in conjunction with the accompanying drawings and specific embodiment the present invention is described in further detail.
Fig. 4 is the schematic diagram for each side's hardware entities that information exchange is carried out in the embodiment of the present invention, and Fig. 4 includes：Service
Device 11 ... 1n, terminal device 21-24, terminal device 21-24 can be carried out by cable network or wireless network with server
Information exchange, terminal device include the type such as mobile phone, desktop computer, PC machine, all-in-one machine, in an example, server 11 ... 1n
Network and the first Terminal Type (terminal as where advertiser, or to provide ad material and content promotes can also be passed through
Object) interact, the first Terminal Type (terminal as where advertiser, or to provide pair that ad material and content are promoted
As) submit the advertisement of desired dispensing and the corresponding other information of advertisement (such as the label attribute information such as industry, sub-industry)
Afterwards, it is stored in server cluster, administrator can be equipped with to the first Terminal Type (terminal as where advertiser, Huo Chengwei
The object that ad material and content are promoted is provided) advertisement launched is into a series of processing such as edlin, examination ＆ verification.Wherein, relative to
For first Terminal Type (terminal as where advertiser, or to provide the object that ad material and content are promoted), terminal is set
Standby 21-24 is properly termed as the second Terminal Type (terminal as where accessing user, or be advertising display or the object of exposure), can
Think by clicking on link on a certain interface or advertisement show position so as to jump to the user that page is landed in advertisement.
The example of above-mentioned Fig. 4 is a system architecture example for realizing the embodiment of the present invention, and the embodiment of the present invention is not
It is limited to the system structure described in above-mentioned Fig. 4, based on the system architecture, proposes each embodiment of the present invention.
An embodiment of the present invention provides a kind of information processing method.Fig. 5 is the information processing method of the embodiment of the present invention
Flow diagram；As shown in figure 5, the described method includes：
Step 301：Operation is inputted based on the information that the first Terminal Type obtains, server obtains the first kind terminal user
The label attribute information of selected media information to be released, calls the corresponding template file of the label attribute information, based on institute
State template file and generate the corresponding media information of the first kind terminal.
Step 302：Store the media information and corresponding label attribute information.
Step 303：When the server obtains the access request of the corresponding media information in the first media information displaying position, obtain
The attribute data of the corresponding second Terminal Type user of the second Terminal Type of the media information must be accessed, it is whole based on second class
The attribute data of end subscriber determines the first label attribute information of the second Terminal Type user.
Step 304：Selection matches the first consistent media information with first label attribute information, to second class
Terminal exports first media information.
In the present embodiment, media information content is specifically as follows ad content；First Terminal Type is specifically as follows advertiser
Place terminal, the second Terminal Type, which is specifically as follows, accesses user place terminal.
In the present embodiment, first kind terminal user can carry out input operation, such as the letter that chooses a trade on the first Terminal Type
The label attribute information of breath, selection sub-industry information as media information to be released；As a kind of example, selected industry
Information such as fast-moving consumer goods；Selected sub-industry information such as shampoo etc..Then first Terminal Type passes through first
The input operation of Terminal Type user, such as trade information that first kind terminal user is selected, sub-industry information are as to be released
The label attribute information of media information send to server.Correspondingly, server receives what first Terminal Type was sent
The label attribute information.
In the present embodiment, multiple template file is pre-configured with the server, as a kind of example, can be directed to each
The label attribute information of type corresponds to a template file.Then the server obtains the tag attributes that the first Terminal Type is sent
After information, preconfigured template file database is inquired about, transfers the template file to match with the label attribute information.
It is described that the corresponding media of the first kind terminal user are generated based on the template file as a kind of embodiment
Before information, the method further includes：Operation is inputted based on the information that first Terminal Type obtains, the server obtains institute
State the media information material of media information to be released；
It is then described that the corresponding media information of the first kind terminal user is generated based on the template file, including：It is based on
The media information material and the template file generate the corresponding media information of the first kind terminal user.
In the present embodiment, during the selection operation that first kind terminal user carries out industry or sub-industry, first
Terminal Type user also uploads media information material to be released, the media information material can include mark (LOGO), picture,
Video, title (SLOGAN), product atlas, list etc..As shown in Figure 6 a.Then server obtains media information material, with reference to
The template file to match with label attribute information, generates the corresponding media information of the first kind terminal user.Specifically, clothes
Being engaged in device can be coordinate to each module in template file, big based on the key element such as size for obtaining each material in media information material
Small, level and whether must show etc. and to be adjusted or edit, such as in Fig. 6 a shown in A, B, C；Certainly, the first Terminal Type is used
Family may be based on the template file that the media information material uploaded and server recall, voluntarily to each module in template file
Coordinate, size, level and whether must show etc. and to be adjusted or edit, such as in Fig. 6 a shown in D.Further, take
Device (or first kind terminal user) of being engaged in changes arrangement mode of the media information material in template file, shape, color, font
Set Deng into edlin, as shown in Figure 6 b；Specifically can according to media information material type by corresponding media information material cloth
Office is in corresponding module position, it is of course also possible to setting is adjusted by manual type, to ultimately generate media information text
Part.Wherein, the media information generated can be a specific ad content；Multiple ad contents can also be included
Advertisement page.Further, while storing the media information of generation in the server, with the storage media information pair
The label attribute information answered.
In the present embodiment, when the page that the second Terminal Type user is shown by the second Terminal Type clicks on a certain link or point
When hitting the first media information displaying position, the server obtains the visit of the corresponding media information in the first media information displaying position
Ask request, which is used for the media information for asking the first media information displaying position displaying.The then server base
In the access request, the attribute data of the second Terminal Type user is analyzed.
It is described to obtain corresponding second Terminal Type of the second Terminal Type for accessing the media information as a kind of embodiment
The attribute data of user, including：The corresponding second Terminal Type user identifier of the second Terminal Type for accessing the media information is obtained,
The social attribute data and interest attribute data of the second Terminal Type user are obtained based on the second Terminal Type user identifier,
The mapping relations of the social attribute data and the interest attribute data are established using the category as the second Terminal Type user
Property data.
In present embodiment, the server can be based on two aspects of social attribute and interest attribute and the second Terminal Type is used
The attribute data at family is analyzed.Specifically, described obtain second Terminal Type based on the second Terminal Type user identifier
The social attribute data and interest attribute data of user, including：Inquired about, obtained based on the second Terminal Type user identifier
There is the other users mark of incidence relation with the second Terminal Type user identifier, establish the second Terminal Type user identifier
Social attribute data of the relation chain data as the second Terminal Type user between being identified with the other users.
Specifically, be directed to social attribute data, with grid line+line under " people " in social scene be minimum unit progress
Analysis, builds the network collection of illustrative plates of bidirectional relationship between social good friend.During specific implementation, such as shown in Fig. 7 a, it can be based on
The second Terminal Type user identifier analyzes the social attribute of the user, for example, by obtain the user address list,
Good friend in social class application (such as QQ, wechat, e-mail), can obtain and have between the second Terminal Type user identifier
Relevant other users mark, so that the relation chain data between establishing mass users.
On the other hand, the social category that the second Terminal Type user is obtained based on the second Terminal Type user identifier
Property data and interest attribute data, including：Inquire about the second Terminal Type user's based on the second Terminal Type user identifier
Label data set, obtains the interest tags information of the second Terminal Type user, using the interest tags information as described in
The interest attribute data of second Terminal Type user.Further, the method further includes：The interest tags information is analyzed, is united
Meter includes the terminal user of the interest tags information, establishes between the terminal user for including the interest tags information
Incidence relation.
Specifically, being directed to interest attribute data, demographic data is clicked on according to media information, with " point of interest (i.e. interest tags
Information) " it is the interest (such as the interest such as shopping, game, music) that least unit analyzes user, it is emerging to build similar and associated user
The network collection of illustrative plates of interesting crowd.It is corresponding to accessing the first media information displaying position during specific implementation, such as shown in Fig. 7 b
Second Terminal Type user of media information, obtains the mark of the second Terminal Type user；Wherein, the second Terminal Type user
Mark can be the mark such as user name that user's registration and logging in uses, in non-Entered state, second Terminal Type is used
The mark at family can also be terminal iidentification.In the first above-mentioned scene, server can be based on the second Terminal Type user and mark
Know the userspersonal information of corresponding storage in inquiry server, obtain the corresponding interest tags of the second Terminal Type user identifier
Information, the interest attribute data using the interest tags information as the second Terminal Type user.In above-mentioned second of scene
When, server can inquire about the once browsed page of the terminal iidentification based on the second Terminal Type user identifier (i.e. terminal iidentification)
Face, determines browsed page type；The page type such as shopping website (can also specifically determine that the page type is purchase
Certain class commodity in thing website), video display class website etc.；The interest category of the second Terminal Type user is determined based on page type
Property data.Among these；Server can establish the relation chain between mass users based on " point of interest (i.e. interest label information) "
Data, determine the incidence relation between the user with identical " point of interest (i.e. interest label information) ".
Finally, the server establishes the mapping relations between social attribute data and interest attribute data, establishes and meets
The relation chain data of social attribute-interest attribute.
In the present embodiment, attribute data of the server based on the second Terminal Type user, specifically based on the second Terminal Type
The social attribute data and interest attribute data of user, determine the first label attribute information of the second Terminal Type user；Its
In, first label attribute information can be meet the social attribute data and the interest attribute data keyword or
Key combination.Further, first label attribute information of the server based on the second Terminal Type user, in the matchmaker of storage
Selection meets at least one media information of first label attribute information in body information database, by least one matchmaker
Body information generates the media information page, and the media information page is exported to second Terminal Type.During specific implementation,
When the first label attribute information of the second Terminal Type user includes at least one keyword, server can be to the second Terminal Type
Output meets the media information page of one of keyword；Such as output shows party a subscriber only to include shampoo advertisement
The page；As another example, server can also export the media information interface for meeting multiple keywords to the second Terminal Type；Example
Such as export the page for showing party b subscriber to include the multiple product advertisings of one-piece dress, high-heeled shoes.That is, when in server
When the media information of storage is an advertisement, server can according to the first label attribute information of the second Terminal Type user,
The media information of the first label attribute information belonging at least one satisfaction is selected in the media information database of storage, will be selected
At least one media information carry out compilation and design generation the media information page, export the media information page to described second
Terminal Type.This mode also provides marketing solutions for medium and small long-tail advertiser；Medium and small long-tail advertiser faces marketing at present
The problems such as funds are few, competitiveness not enough causes under-exposure, the display form of the landing page of the embodiment of the present invention are supplied to medium and small
Long-tail advertiser unites the solution of competition, allow it is a large amount of in the market content of long-tail advertisers can be aggregated in a page,
So that Flow Value is fully utilized；Meanwhile give the diversified selection of user, beneficial to user it is faster more accurate find oneself
Desired.
Using the technical solution of the embodiment of the present invention, on the one hand, by the different label categories for treating publication medium information
Property information be pre-configured with different template files, not only enrich the pattern of media information landing page, and without excessively relying on
Human-edited can realize the intelligence generation of media information landing page.On the other hand, the attribute data to accessing user is passed through
Analysis, obtains the label attribute information for accessing user, and displaying is exported for the different label attribute informations of different access user
Therewith to matched media information, the media information content shown is often to access user's content interested, is greatly promoted
The accuracy rate of media information push, and improve the conversion ratio of media information.
In the following, the technical solution of the embodiment of the present invention is illustrated so that media information content is ad content as an example.Figure
8a and Fig. 8 b are respectively another flow diagram of the information processing method of the embodiment of the present invention；Wherein, Fig. 8 a are advertiser
The flow diagram of the first Terminal Type of place and server；Fig. 8 b are the second Terminal Type and the stream of server where access user
Journey schematic diagram.As shown in Figure 8 a, when advertiser wants releasing advertisements, instrument new site of building a station (the website tool can be passed through
Body can be understood as Webpage)；Then advertiser fills in website essential information, and the website essential information can specifically include treating
The ad material of issue, including LOGO, picture, video, SLOGAN, product atlas, list etc.；Further choose a trade, with
And selection sub-industry；The industry and the sub-industry then can be as the label attribute informations of advertisement to be released.Advertiser grasps
After the completion of work, server obtains ad material and corresponding label attribute information, according to label attribute information calling pair
The template page answered, a page is generated based on ad material and template page.Correspondingly, for multiple advertisers, due to
The industry or sub-industry of advertiser's selection are different, then corresponding preceding attribute information is different, correspondingly, server generates correspondence respectively
Template page (one page of label, two page of label to the label N pages as illustrated in the drawing)；Then server is based on each advertisement
The ad material and corresponding template page that Your Majesty passes, generate corresponding advertisement page (i.e. one page of user tag, Yong Hubiao
Two pages are signed to the user tag n pages).As shown in Figure 8 b, for accessing user, a certain link or point are clicked on when accessing user
When hitting an advertisement show position, server is according to access user information (such as accessing mark of user) to the data of access user
Analyzed, so as to obtain the tag attributes for accessing user.Server is based on when pushing the landing page page to access user
The tag attributes for accessing user selects in the advertisement of storage and the matched advertisement of the tag attributes and generate advertising page
Face.Based on this, for different access users, since its tag attributes can not possibly be identical, server is possible for
It is each to access the different advertisement page of user's push.
Fig. 9 is the displaying schematic diagram of the landing page generated using the information processing method of the embodiment of the present invention；Such as Fig. 9 institutes
Show, including the type displaying of commodity and specific merchandise display；Such as when the commodity of displaying are skin care item, the class of commodity
Type can include the types such as facial mask, lotion face cream, eye, body care；Correspondingly, specific merchandise display is the specific of displaying
Commodity.For another example when the commodity for displaying are game commodity, the type of commodity can include role class, action class, leisure
Class, chess category, policy class etc.；Correspondingly, specific merchandise display, that is, specific game identifier, corresponding game profile and
Link entrance of the game etc..Using the information processing scheme of the embodiment of the present invention, the formation and purchase of landing page " class is primary " are allowed
In " show-window type " shopping scene that object field scape fits, and strengthen promotion item storehouse content in product mechanism and present, aid in user
Make choice or decision-making, allow user easily can click on " selecting " in the displaying of multiple show windows, the user for neither destroying marketing
Experience, avoids user is overdue from hitting, and can lift the precision of advertisement so that displaying advertisement value maximizes.
Figure 10 is that the beneficial effect of the information processing method of the embodiment of the present invention shows schematic diagram；As shown in Figure 10, in original
In the implementation of some landing pages, accurate the launching of the attribute information progress personalization of user, institute are accessed due to not being directed to
Have and access the single advertisement landing page that user sees so that the rate of return on investment (ROI) of advertisement is average only 10% or so.And
Using the implementation of the landing page of the embodiment of the present invention, falling for different content is launched for the different attribute information of user is accessed
Ground page, makes different access users see different advertisement landing page so that the ROI of advertisement is carried significantly more than 15%
The conversion ratio of advertisement has been risen, the income of advertiser has been improved, on the other hand also meets the demand for accessing user.
The embodiment of the present invention additionally provides a kind of server.Figure 11 is that the composition structure of the server of the embodiment of the present invention is shown
It is intended to；As shown in figure 11, the server includes：Communication unit 51, generation unit 52, storage unit 53, data analysis unit
54 and matching unit 55；
The communication unit 51, the information for being obtained based on the first Terminal Type are inputted operation, it is whole to obtain the first kind
The label attribute information for the media information to be released that end subscriber is selected；
The generation unit 52, for calling the corresponding template file of the label attribute information, based on template text
Part generates the corresponding media information of the first kind terminal；
The storage unit 53, for storing the media information and corresponding label attribute information；
The communication unit 51, is additionally operable to obtain the access request of the corresponding media information in the first media information displaying position；
The data analysis unit 54, corresponding second class of the second Terminal Type that the media information is accessed for obtaining are whole
The attribute data of end subscriber, the attribute data based on the second Terminal Type user determine the first of the second Terminal Type user
Label attribute information；
The matching unit 55, for selecting to match the first consistent media information with first label attribute information,
Enable the communication unit 51 and export first media information to second Terminal Type.
In the embodiment of the present invention, the communication unit 51, is additionally operable to the generation unit 52 and generates first Terminal Type
Before the corresponding media information of user, operation is inputted based on the information that first Terminal Type obtains, obtains the matchmaker to be released
The media information material of body information；
Correspondingly, the generation unit 52, for based on the media information material and template file generation institute
State the corresponding media information of first kind terminal user.
In the embodiment of the present invention, the data analysis unit 54, for obtaining the second class end of the access media information
Corresponding second Terminal Type user identifier is held, obtains the second Terminal Type user's based on the second Terminal Type user identifier
Social attribute data and interest attribute data, establish the mapping relations of the social attribute data and the interest attribute data with
Attribute data as the second Terminal Type user.
As a kind of embodiment, the data analysis unit 54, for based on the second Terminal Type user identifier into
Row inquiry, the other users that obtain has incidence relation with the second Terminal Type user identifier identify, and establish second class
Relation chain data between terminal user identification and other users mark belong to as the social activity of the second Terminal Type user
Property data.
As another embodiment, the data analysis unit 54, for based on the second Terminal Type user identifier
The label data set of the second Terminal Type user is inquired about, obtains the interest tags information of the second Terminal Type user, will
Interest attribute data of the interest tags information as the second Terminal Type user.Further, the data analysis list
Member 54, is additionally operable to analyze the interest tags information, statistics includes the terminal user of the interest tags information, and foundation includes
There is the incidence relation between the terminal user of the interest tags information.
In the embodiment of the present invention, generation unit 52, data analysis unit 54 and matching unit 55 in the server,
It can be believed in practical application by the central processing unit (CPU, Central Processing Unit) in the server, numeral
Number processor (DSP, Digital Signal Processor), micro-control unit (MCU, Microcontroller Unit) or
Programmable gate array (FPGA, Field-Programmable Gate Array) is realized；Storage unit in the server
53, it can be realized in practical applications by the memory in the server；Communication unit 51 in the server, actually should
(it can be included by communications module in：Base communication external member, operating system, communication module, standard interface and agreement etc.) and
Dual-mode antenna is realized.
In the present embodiment, server is as shown in figure 12 as an example of hardware entities.The server includes processing
Device 61, storage medium 62 and at least one external communication interface 63；The processor 61, storage medium 62 and PERCOM peripheral communication
Interface 63 is connected by bus 64.
It need to be noted that be：Above is referred to the description of server entry, is similar, same method with above method description
Beneficial effect description, do not repeat.For the ins and outs not disclosed in server example of the present invention, the present invention refer to
The description of embodiment of the method.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, can pass through it
Its mode is realized.Apparatus embodiments described above are only schematical, for example, the division of the unit, is only
A kind of division of logic function, can have other dividing mode, such as when actually realizing：Multiple units or component can combine, or
Another system is desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed each composition portion
Point mutual coupling or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some interfaces, equipment or unit
Or communication connection, can be electrical, mechanical or other forms.
The above-mentioned unit illustrated as separating component can be or may not be physically separate, be shown as unit
The component shown can be or may not be physical location, you can positioned at a place, can also be distributed to multiple network lists
In member；Partly or entirely unit therein can be selected to realize the purpose of this embodiment scheme according to the actual needs.
In addition, each functional unit in various embodiments of the present invention can be fully integrated into a processing unit, also may be used
To be each unit individually as a unit, can also two or more units integrate in a unit；It is above-mentioned
Integrated unit can both be realized in the form of hardware, can also be realized in the form of hardware adds SFU software functional unit.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
The relevant hardware of programmed instruction is completed, and foregoing program can be stored in a computer read/write memory medium, the program
Upon execution, the step of execution includes above method embodiment；And foregoing storage medium includes：It is movable storage device, read-only
Memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
If alternatively, the above-mentioned integrated unit of the present invention is realized in the form of software function module and is used as independent product
Sale in use, can also be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical solution of example substantially in other words contributes the prior art can be embodied in the form of software product,
The computer software product is stored in a storage medium, including some instructions are used so that computer equipment (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment the method for the present invention.
And foregoing storage medium includes：Movable storage device, ROM, RAM, magnetic disc or CD etc. are various can be with store program codes
Medium.
The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (12)
- A kind of 1. information processing method, it is characterised in that the described method includes：Operation is inputted based on the information that the first Terminal Type obtains, the server acquisition first kind terminal user selectes to be released The label attribute information of media information, calls the corresponding template file of the label attribute information, is given birth to based on the template file Into the corresponding media information of the first kind terminal；Store the media information and corresponding label attribute information；When the server obtains the access request of the corresponding media information in the first media information displaying position, obtain and access the matchmaker The attribute data of the corresponding second Terminal Type user of the second Terminal Type of body information, the attribute based on the second Terminal Type user Data determine the first label attribute information of the second Terminal Type user；Selection matches the first consistent media information with first label attribute information, to described in second Terminal Type output First media information.
- 2. according to the method described in claim 1, it is characterized in that, described generate the first kind end based on the template file Before the corresponding media information of end subscriber, the method further includes：Operation is inputted based on the information that first Terminal Type obtains, the server obtains the matchmaker of the media information to be released Body information material；It is then described that the corresponding media information of the first kind terminal user is generated based on the template file, including：The corresponding media information of the first kind terminal user is generated based on the media information material and the template file.
- 3. according to the method described in claim 1, it is characterized in that, described obtain the second Terminal Type for accessing the media information The attribute data of corresponding second Terminal Type user, including：The corresponding second Terminal Type user identifier of the second Terminal Type for accessing the media information is obtained, it is whole based on second class End subscriber mark obtains the social attribute data and interest attribute data of the second Terminal Type user, establishes the social attribute The mapping relations of data and the interest attribute data are using the attribute data as the second Terminal Type user.
- 4. according to the method described in claim 3, it is characterized in that, described obtain institute based on the second Terminal Type user identifier The social attribute data and interest attribute data of the second Terminal Type user are stated, including：Inquired about based on the second Terminal Type user identifier, acquisition has with the second Terminal Type user identifier to be associated The other users mark of system, establishes the relation chain data between the second Terminal Type user identifier and other users mark Social attribute data as the second Terminal Type user.
- 5. according to the method described in claim 3, it is characterized in that, described obtain institute based on the second Terminal Type user identifier The social attribute data and interest attribute data of the second Terminal Type user are stated, including：The label data set of the second Terminal Type user is inquired about based on the second Terminal Type user identifier, obtains described the The interest tags information of two Terminal Type users, the interest attribute using the interest tags information as the second Terminal Type user Data.
- 6. according to the method described in claim 5, it is characterized in that, the method further includes：The interest tags information is analyzed, Statistics includes the terminal user of the interest tags information, establishes between the terminal user for including the interest tags information Incidence relation.
- 7. a kind of server, it is characterised in that the server includes：Communication unit, generation unit, storage unit, data point Analyse unit and matching unit；The communication unit, the information for being obtained based on the first Terminal Type are inputted operation, obtain the first kind terminal user The label attribute information of selected media information to be released；The generation unit, for calling the corresponding template file of the label attribute information, is generated based on the template file The corresponding media information of the first kind terminal；The storage unit, for storing the media information and corresponding label attribute information；The communication unit, is additionally operable to obtain the access request of the corresponding media information in the first media information displaying position；The data analysis unit, the corresponding second Terminal Type user of the second Terminal Type of the media information is accessed for obtaining Attribute data, the attribute data based on the second Terminal Type user determines the first label category of the second Terminal Type user Property information；The matching unit, for selecting to match the first consistent media information with first label attribute information, enables institute State communication unit and export first media information to second Terminal Type.
- 8. server according to claim 7, it is characterised in that the communication unit, is additionally operable to the generation unit life Into before the corresponding media information of the first kind terminal user, operation is inputted based on the information that first Terminal Type obtains, Obtain the media information material of the media information to be released；Correspondingly, the generation unit, for based on the media information material and template file generation described first The corresponding media information of Terminal Type user.
- 9. server according to claim 7, it is characterised in that the data analysis unit, described in being accessed The corresponding second Terminal Type user identifier of the second Terminal Type of media information, institute is obtained based on the second Terminal Type user identifier The social attribute data and interest attribute data of the second Terminal Type user are stated, establish the social attribute data and the interest category The mapping relations of property data are using the attribute data as the second Terminal Type user.
- 10. server according to claim 9, it is characterised in that the data analysis unit, for based on described second Terminal Type user identifier is inquired about, and obtains the other users mark for having incidence relation with the second Terminal Type user identifier Know, establish the relation chain data between the second Terminal Type user identifier and other users mark as second class The social attribute data of terminal user.
- 11. server according to claim 9, it is characterised in that the data analysis unit, for based on described second Terminal Type user identifier inquires about the label data set of the second Terminal Type user, obtains the emerging of the second Terminal Type user Interesting label information, the interest attribute data using the interest tags information as the second Terminal Type user.
- 12. server according to claim 11, it is characterised in that the data analysis unit, is additionally operable to described in analysis Interest tags information, statistics include the terminal user of the interest tags information, and foundation includes the interest tags information Terminal user between incidence relation.
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| CN201610955913.8A CN107992500A (en) | 2016-10-27 | 2016-10-27 | A kind of information processing method and server |
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| CN201610955913.8A CN107992500A (en) | 2016-10-27 | 2016-10-27 | A kind of information processing method and server |
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