CN105430081A - Advertisement push method based on internet radio of the internet of vehicles - Google Patents
Advertisement push method based on internet radio of the internet of vehicles Download PDFInfo
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- CN105430081A CN105430081A CN201510830779.4A CN201510830779A CN105430081A CN 105430081 A CN105430081 A CN 105430081A CN 201510830779 A CN201510830779 A CN 201510830779A CN 105430081 A CN105430081 A CN 105430081A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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Abstract
The invention provides an advertisement push method based on an internet radio of the internet of vehicles, and belongs to the field of information release of the internet of vehicles. The advertisement push method is used for solving the problem that blindness exists in the information release of an advertisement release system within a WIFI signal coverage, and the technical key points are as follows: the method comprises a step of converting an accessed mobile network wireless signal into a WIFI wireless signal of a wireless local area network, for enabling a plurality of wireless terminals to share a mobile wireless network at the same time and access the internet; a step of reading vehicle state and maintenance information by using an OBD communication mode and uploading the vehicle state and maintenance information to an advertisement release platform in a mobile communication mode; and a step of matching commodities and services needing to be purchased for vehicle maintenance with commodities and services in the platform by the advertisement release platform, and pushing advertisement audio of the commodities and services with matching degrees to a play list of the internet radio. The advertisement push method has the beneficial effects of effectively relieving the inimical emotion of WIFI users on blind advertisement.
Description
Technical field
The present invention relates to a kind of advertisement sending method, particularly relate to a kind of advertisement sending method based on car intranet network radio station.
Background technology
Along with the increase of economy, the use of private vehicle becomes more and more universal, and the general position-based information of existing vehicle ad distribution, mobile network access device generally provides network insertion service for all mobile terminal devices in its WIFI signal coverage, the input of its advertising message is the information pushing centered by advertisement operators, advertisement is only thrown in for target group WIFI position in its advertisement backstage, and advertisement pushing coverage is limited to.
Existing network radio station generally only possesses playing network audio program function, commercial content is mingled with in the gap of playing network audio program, the input of its advertising message is the information pushing centered by advertisement operators, the audience of network radio station only passively can listen to advertising message, this advertisement putting mode can make audience receive its unwanted advertising message a large amount of, thus causes dislike resentment.
Although the audience crowd of existing network radio station covers very extensive, but the specific aim of the advertisement that network radio station pushes is not strong, can not precisely throw in demand advertisement for a certain individuality; The advertisement putting pattern of existing network radio station and traditional radio broadcast station indifference, can not solve the object of accurately throwing in advertisement and personalized customization ad content.
Existing automobile data collector only reads information of vehicles by vehicle bus, the generally information that records by Client browse automobile data collectors such as mobile phones of user, but user does not possess automobile major maintenance ability usually, the specialized information that these automobile data collectors record cannot be associated with commercial advertisement, more has no way of producing commercial value.As car owner, the service relevant for vehicle and product advertising can be more interested, if can issue relevant service and product advertising according to information of vehicles, will inevitably reduce the blindness of existing advertisement promotion, improve advertising results.
Summary of the invention
The present invention is in order to solve in vehicle WIFI signal coverage, radio station audio advertisement delivery system still has the problem of Information issued blindness, object is to improve to vehicle user in vehicle WIFI signal coverage, intelligent can obtain the advertisement with vehicle related service and product.
To achieve these goals, adopt following technical scheme: a kind of advertisement sending method based on car intranet network radio station, has:
Make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Use OBD communication mode to read vehicle-state and emm message, and this vehicle-state and emm message are uploaded to the step of ad distribution platform by mobile communication;
Ad distribution platform mates with the goods and services in this platform according to commodities purchased needed for vehicle maintenance and service, and the advertisement audio frequency of the commodity and service with matching degree is pushed to the step of the playlist of network radio station.
Further, also there is the network browsing record reading wireless terminal user, and push the step of advertisement audio frequency to the playlist of network radio station browsing commodity and the service of recording and matching with this.
Further, the method also has wireless terminal when being connected to wireless network, and the authentication step of the login authentication page, is proved to be successful, and wireless terminal can accessing Internet.
Further, when wireless terminal is connected to wireless network, the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
Further, realize the method using a kind of advertisement push system based on car intranet network radio station, comprise ad distribution platform, network access device and OBD communication module, described network access device forms primarily of modulator-demodulator, mobile communication module and WIFI module, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet.
Further, network browsing record is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, the advertisement audio frequency of the commodity and service with matching degree is pushed to the playlist of network radio station.
Further, the method also has acquisition wireless terminal location information, and the advertisement audio frequency pushing position location periphery commodity is pushed to the step of the playlist of network radio station.
Further, the method also has when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
Beneficial effect:
OBD communication module of the present invention communicates to obtain information of vehicles with vehicle bus, ad distribution platform obtains this information of vehicles, and push the playlist of advertisement audio frequency to network radio station of commodity or the service matched with this information of vehicles, play the advertisement required for the more interested vehicle maintenance of car owner by network radio station, advertisement putting specific aim is stronger.Information for vehicle is carried out relevant advertisements coupling and issues, and for vehicle WIFI user, especially car owner, its advertising results can be more remarkable, can intelligent advertisement of issuing the service relevant to vehicle and product.
WIFI module of the present invention reads the network browsing record of wireless terminal user, ad distribution platform obtains this and browses record, and push and browse the Commdity advertisement information that records and match to network radio station list with this, this advertisement is reported by network radio station, improve the correlation of ad distribution, namely solve the blindness of existing car networking WIFI advertisement distributing system releasing advertisements, slow down the resentment of vehicle WIFI user to blind advertisement.
The present invention uses network access device, the mobile network signals of a mobile communication equipment is converted to wireless signal supply multiple stage wireless terminal and uses, widened the audient group of Web vector graphic and advertisement promotion.
Automobile OBD interface of the present invention is that access device and OBD communication module are powered, and facilitates power supply management, also can reduce system bulk, conserve space.
Authentication module checking of the present invention has the mobile communication terminal device of WIFI function, advertisement pushing is carried out by the advertisement position of login authentication page, without the need to independent down load application program, compatible strong, be applicable to the various network-termination device with WIFI function, be applicable to the network-termination device of various operating system.
SMS module of the present invention, the wireless terminal achieving pushed advertisement still continues as the function of pushes customer advertisement after leaving the wireless signal coverage of WIFI module.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the inventive method;
Fig. 2 is the structured flowchart of the car networked advertisement delivery system based on information of vehicles of the present invention;
Fig. 3 is the software flow pattern of embodiment 11.
Embodiment
In order to more clearly set forth the invention, the present invention is further described in conjunction with the embodiments.
embodiment 1:a kind of advertisement push system based on car intranet network radio station, comprise ad distribution platform, network access device and OBD communication module, described network access device forms primarily of modulator-demodulator, mobile communication module and WIFI module, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet.
Use said system, realize a kind of advertisement pushing based on car intranet network radio station, have: make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Use OBD communication mode to read vehicle-state and emm message, and this vehicle-state and emm message are uploaded to the step of ad distribution platform by mobile communication;
Ad distribution platform mates with the goods and services in this platform according to commodities purchased needed for vehicle maintenance and service, and the advertisement audio frequency of the commodity and service with matching degree is pushed to the step of the playlist of network radio station.
In the present embodiment, information of vehicles is for reacting vehicle-state and the maintenance car status information of situation and vehicle maintenance information, and it can be the information below in example:
Car status information: engine oil level is low, windshield cleaning fluid liquid level is low.
Vehicle maintenance information: distance maintenance next time remaining mileage.
Such as, read vehicle by OBD communication module to be about to maintain, required dependent merchandise organic oil, oil filter, air filtering core, windshield cleaning fluid, automobile tire, brake fluid, brake block etc., be pushed to user and meet this car model care products used.
embodiment 2:there is the technical scheme identical with embodiment, more further scheme has: the method also has the network browsing record reading wireless terminal user, and pushes the step of advertisement audio frequency to the playlist of network radio station browsing commodity and the service of recording and matching with this.
embodiment 3:have the technical scheme identical with embodiment, more further scheme has: the method also has wireless terminal when being connected to wireless network, and the authentication step of the login authentication page, is proved to be successful, and wireless terminal can accessing Internet.
embodiment 4:have the technical scheme identical with embodiment, more further scheme has: when the wireless terminal of the method is connected to wireless network, and the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
embodiment 5:have the technical scheme identical with embodiment, more further scheme has: the network browsing record of the method is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, the advertisement audio frequency of the commodity and service with matching degree is pushed to the playlist of network radio station.
embodiment 6:have the technical scheme identical with embodiment, more further scheme has: the method also has acquisition wireless terminal location information, and the advertisement audio frequency pushing position location periphery commodity is pushed to the step of the playlist of network radio station.
embodiment 7:have the technical scheme identical with embodiment, more further scheme has: the method also has when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
embodiment 8:in the present embodiment, each login authentication page of wireless terminal user and identity verification success, the advertisement of the advertisement position of certification page can carry out Matching and modification again, its Matching and modification method be any number of in embodiment 1-8 or its combination.
embodiment 9:a kind of advertisement push system based on car intranet network radio station, comprise ad distribution platform, network access device, OBD communication module and GPS locating module, described network access device forms primarily of modulator-demodulator, mobile communication module and WIFI module, OBD communication module communicates to obtain information of vehicles with vehicle bus, ad distribution platform obtains this information of vehicles, and pushes the playlist of advertisement audio frequency to network radio station of commodity or the service matched with this information of vehicles.
Described WIFI module reads the network browsing record of wireless terminal user, and ad distribution platform obtains this and browses record, and pushes the advertisement audio frequency browsing with this and record the commodity matched to the playlist of network radio station.
Described GPS locating module is for obtaining the locating information of vehicular seat, and ad distribution platform obtains locating information, and pushes the playlist of advertisement audio frequency to network radio station of the commodity of position location periphery.
Network access device is installed on automobile OBD interface, and the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, shares mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet.
Automobile OBD interface is that network access device and OBD communication module are powered, and wherein: information of vehicles is for reacting vehicle-state and the maintenance car status information of situation and vehicle maintenance information, it can be the information below in example:
Car status information: engine oil level is low, windshield cleaning fluid liquid level is low.
Vehicle maintenance information: distance maintenance next time remaining mileage.
Such as, read vehicle by OBD communication module to be about to maintain, required dependent merchandise organic oil, oil filter, air filtering core, windshield cleaning fluid, automobile tire, brake fluid, brake block etc., be pushed to user and meet this car model care products used.
Based on the advertisement push system in car intranet network radio station, should also comprise the GPS locating module of the locating information obtaining vehicular seat, ad distribution platform obtains locating information, and pushes the merchandise news of position location periphery.
The advertisement push system based on car intranet network radio station in the present embodiment also has a SMS module, when the wireless terminal of pushed advertisement leaves the wireless signal coverage of WIFI module, advertisement with short message mode issuing advertisement information on user mobile phone.
In-vehicle networking radio station is arranged on automobile water cup frame, advertisement push system described in the present embodiment, be be that network radio station is powered by automobile cigarette lighter interface, network radio station inside is integrated with microcontroller, mobile network communication module, loud speaker, memory and FM transmitter module.Network radio station starts with automotive ignition, network radio station passes through the inner integrated automatic download network audio program of mobile network communication module in memory, by loud speaker or FM transmitter module audio plays program, the playing sequence of microcontroller adjustable and switching audio program.The mode that audio program is broadcasted with FM is sent to vehicle-mounted radio by FM transmitter module, thus is play by vehicle audio by audio program, and audio program is divided into music, news, children, automobile, emotion channel and advertisement according to type.
Data acquisition unit is arranged on automobile OBD interface, be that data acquisition unit is powered by automobile OBD interface, data acquisition unit inside is integrated with OBD communication module, 4G communication module, GPS module and network access device and comprises mobile communication module, modulator-demodulator, router, access point and WIFI module, wherein, 4G communication module is used for mobile network communication.
After the mobile communication terminal device with WIFI function is connected to WIFI module of the present invention, need first by the authentication of the login authentication page, namely on the login authentication page, the information such as user mobile phone number are inputted, treat that authentication is passed through, mobile communication terminal device is namely by WIFI module accessing Internet.
The present embodiment also relate to a kind of advertisement sending method of radio station Network Based, mainly by the WIFI module in data acquisition unit while providing network insertion to serve, record also to surf the web record to platform passback user, platform is by the analysis to user's internet records, excavate user and browse merchandise news and merchandise classification, by mating with commodity in platform ad system, the Commdity advertisement information in platform is pushed in the program play list of network radio station in the mode of audio advertisement.These advertising messages are the data analyses by platform, for user individual customization, the method for pushing of personalized customization advertisement has three kinds, respectively as follows:
1. read vehicle-state and emm message by OBD communication module, by 4G communication module, these are uploaded to ad distribution platform, commodities purchased needed for vehicle maintenance and service mate with the goods and services in platform by platform, are pushed in the playlist of network radio station by the advertisement audio frequency of commodity the highest for matching degree.
2. provide LBS (LocationBasedService by the locating information of GPS module, position-based is served), vendor location information in ad distribution platform is mated with vehicle present position, several merchant advertisement audio frequency the highest for matching degree are pushed in the playlist of network radio station.
3. by using the record of browsing of WIFI network to carry out data mining to user, by user's browsing pages, the merchandise classification of the shopping website particularly browsed with user and trade name are mated with commodity in the ad distribution platform of native system for keyword, are pushed in the playlist of network radio station by several Commdity advertisement audio frequency the highest for matching degree.
Network radio station is powered by automobile cigarette lighter interface, network radio station is with automobile starting Auto Power On, automatic download network audio program, Commdity advertisement information is pushed in the memory of network radio station by advertising platform, the playlist of network radio station is adjusted by microcontroller, after allowing network radio station receive the advertising message of advertising platform propelling movement, advertising message is interted in network audio program gap by microcontroller, and microcontroller arranges ad content to replay according to advertisement audio frequency quantity automatically.
The scheme of the present embodiment can obtain following effect:
Carry out advertisement pushing by network radio station, the both hands of liberation driver, without the need to operation in driving way, the Commdity advertisement information of personalized customization can be obtained.
For the ad content of each customization personalization, for user provides for the vehicle maintenance of concrete vehicle, goods and services that maintenance is relevant, and merchandise news, periphery businessman favor information that user's attention rate is high, avoid user to receive a large amount of invalid advertisement information.
Ad distribution platform can, after user leaves WIFI coverage, continue to use short message mode to users to release advertisement information.
Further illustrate below in conjunction with the method for reality to the present embodiment:
1. vehicle maintenance Related product pushes: after OBD communication module reads vehicle-state and emm message, platform reads this spacing service cycle next time and also has 500 kilometers, platform is according to the commodity such as machine oil, machine filter, air filter of this car brand, vehicle, the required buying of Auto-matching this time maintenance in numerous commodity of platform of year money, by the highest for matching degree one group of Commdity advertisement information and provide the vehicle maintenance shop information on services of maintenance to be pushed in the playlist of network radio station in the mode of advertisement audio frequency, at the audio program interval commercial breaks audio frequency of network radio station.
2.LBS: the vehicle location information gathered by GPS module is uploaded to platform by 4G module, platform mates with vehicle location according to the position of businessman in platform, is pushed in the playlist of network radio station by the advertisement audio frequency apart near businessman.
3. browse record data to excavate: when user uses mobile phone to be searched for for keyword with certain vehicle of a certain brand by search engine by the WIFI module accessing Internet of data acquisition unit of the present invention, the promotional advertisement audio frequency of 4 S auto shop the highest for matching degree according to the commodity in the keyword search ad distribution platform in user's browsing information, is pushed in the playlist of network radio station by ad distribution platform of the present invention automatically.
embodiment 10:present embodiment discloses a kind of vehicle radio station advertisement promotion method, for using software simulating, its concrete software flow is shown in Figure 3.
And disclosed another kind of vehicle radio station advertisement promotion method, step is as follows:
S1: along with automobile sparking start up system;
S2: each module initialization;
S3: the microcontroller of network radio station downloads audio content to internal storage from server;
S4: audio plays program;
S5: whether microcontroller detects server has advertising programme;
S6: if there is advertising programme microcontroller to adjust playlist;
S7: identify automobile flameout information;
S8: if not flame-out, downloads ad content is to internal storage;
S9: if flame-out, EP (end of program).
The above; be only the present invention's preferably embodiment; but protection scope of the present invention is not limited thereto; anyly be familiar with those skilled in the art in the technical scope that the present invention discloses; be equal to according to technical scheme of the present invention and inventive concept thereof and replace or change, all should be encompassed within protection scope of the present invention.
Claims (8)
1. based on the advertisement sending method in car intranet network radio station, it is characterized in that, have:
Make the mobile network wireless signal of access be converted to the WIFI wireless signal of WLAN (wireless local area network), share mobile wireless network for multiple wireless terminal simultaneously, and the step of accessing Internet;
Use OBD communication mode to read vehicle-state and emm message, and this vehicle-state and emm message are uploaded to the step of ad distribution platform by mobile communication;
Ad distribution platform mates with the goods and services in this platform according to commodities purchased needed for vehicle maintenance and service, and the advertisement audio frequency of the commodity and service with matching degree is pushed to the step of the playlist of network radio station.
2. as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, also there is the network browsing record reading wireless terminal user, and push the step of advertisement audio frequency to the playlist of network radio station browsing commodity and the service of recording and matching with this.
3. as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, also have wireless terminal when being connected to wireless network, the authentication step of the login authentication page, is proved to be successful, and wireless terminal can accessing Internet.
4., as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, when wireless terminal is connected to wireless network, the step that the login authentication page carries out authentication realizes in mobile phone short message verification mode.
5. as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, realize the method using a kind of advertisement pushing based on car intranet network radio station, comprise ad distribution platform, network access device and OBD communication module, described network access device forms primarily of modulator-demodulator, mobile communication module and WIFI module, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN (wireless local area network) by modulator-demodulator, share mobile wireless network for multiple wireless terminal simultaneously, and accessing Internet.
6., as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, network browsing record is merchandise classification and the trade name of the shopping website that user browses; And mate as keyword with the commodity in ad distribution platform, the advertisement audio frequency of the commodity and service with matching degree is pushed to the playlist of network radio station.
7. as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, also have and obtain wireless terminal location information, and push the step of advertisement audio frequency to the playlist of network radio station of position location periphery commodity.
8. as claimed in claim 1 based on the advertisement sending method in car intranet network radio station, it is characterized in that, also have when the wireless terminal of pushed advertisement leaves wireless signal coverage, advertisement with short message mode issuing advertisement information to the step on user mobile phone.
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| CN107786592A (en) * | 2016-08-25 | 2018-03-09 | 大连楼兰科技股份有限公司 | Car networking control system based on positional information |
| CN110574383A (en) * | 2017-04-25 | 2019-12-13 | 亚历杭德罗·伊斯基耶多·多梅内奇 | Method for automatically producing and providing customized video with audio using browsing information from each user or user group |
| CN110852774A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle |
| CN110929142A (en) * | 2018-09-19 | 2020-03-27 | 丰田自动车株式会社 | Information processing apparatus, information processing method, and non-transitory storage medium |
| CN109376303A (en) * | 2018-10-25 | 2019-02-22 | 合肥望京科技有限公司 | A kind of vehicle-mounted content information intelligent recommendation system and method based on car networking |
| CN113329326A (en) * | 2020-02-28 | 2021-08-31 | 本田技研工业株式会社 | Communication device, computer-readable storage medium, and system |
| CN113329326B (en) * | 2020-02-28 | 2024-01-19 | 本田技研工业株式会社 | Communication device, computer-readable storage medium, and system |
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