CN110852774A - Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle - Google Patents
Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle Download PDFInfo
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- CN110852774A CN110852774A CN201810956862.XA CN201810956862A CN110852774A CN 110852774 A CN110852774 A CN 110852774A CN 201810956862 A CN201810956862 A CN 201810956862A CN 110852774 A CN110852774 A CN 110852774A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The application relates to the technical field of advertisement pushing, and provides a vehicle-mounted advertisement pushing method based on a starting picture, a vehicle networking terminal and a vehicle. Through this kind of mode, it can avoid current advertisement propelling movement mode's a great deal of defect this application, can realize accurate propelling movement, propelling movement of advertisement and give the commodity service information that the user is practical of cutting one's body, and it is convenient to bring for user's life, can realize perfect adaptation with the car networking terminal moreover, utilizes the vacant time gap at car networking terminal to realize the propelling movement of fixed point, avoids bringing puzzlement and trouble for the user, improves user experience.
Description
Technical Field
The application relates to the technical field of advertisement pushing, in particular to a vehicle-mounted advertisement pushing method based on a starting picture, and further relates to a vehicle networking terminal and a vehicle adopting the vehicle-mounted advertisement pushing method based on the starting picture.
Background
With the improvement of the economic level of China, automobiles are no longer far away from common people, and with the increasing number of automobiles in China, the quality requirements of people on all aspects of automobiles are higher and higher.
Meanwhile, more and more automobiles are popularized and used with the function of the internet of things, and with the development of the internet technology and the great abundance of various hardware and application software, the internet of things technology is also greatly developed. The internet of things is regarded as application expansion of the internet, and the essence of the internet of things is mainly reflected in three aspects: the method is characterized by comprising the following steps that firstly, the Internet is characterized in that interconnection and intercommunication of objects needing to be networked are required; secondly, identifying and communicating characteristics, namely, the 'object' incorporated into the Internet of things must have the function of automatically identifying and communicating with the object; and thirdly, the intelligent characteristic, namely the network system has the characteristics of automation, self feedback and intelligent control.
At present, the technology of internet of things is applied in a large number of specific applications, for example, the technology of internet of vehicles, and vehicles in an area are associated through a network to realize applications such as monitoring, scheduling and tracking.
On the other hand, the advertisement is a everywhere visible information propagation mode in daily travel of people, the content of an advertisement party can be diffused and propagated through the advertisement, and the behaviors of advertisement audience parties can be influenced to a certain extent.
With the development of network technology, the information push mode of advertisements is more and more important, and many merchants will choose to push advertisement information to users through the network in order to obtain higher profits or higher popularity. However, in the existing methods for pushing advertisement information, an undifferentiated pushing method is adopted, that is, the advertisement information pushed to all users is the same, and accurate pushing cannot be achieved, and corresponding advertisement information cannot be pushed according to the needs of the users. Therefore, the user is difficult to obtain really valuable advertisement information from a plurality of advertisement information, and if the user needs to obtain the valuable advertisement information, the user needs to filter the advertisement information, so that the energy and time of the user are wasted, a plurality of inconveniences are brought to the life of the user, and the pushing efficiency of the advertisement information is reduced.
Aiming at the defects in various aspects of the prior art, the inventor of the application provides a method for perfectly combining advertisements with a vehicle networking terminal through intensive research.
Disclosure of Invention
An object of the application is to provide a vehicle-mounted advertisement propelling movement method based on start picture, car networking terminal and vehicle, it can avoid a great deal of defect of current advertisement propelling movement mode, can realize the accurate propelling movement of advertisement, propelling movement gives the practical commodity service information of user's actual care, it facilitates for user's life, and can realize perfect combination with car networking terminal, utilize the vacant time clearance at car networking terminal to realize the fixed point propelling movement, avoid bringing puzzlement and trouble for the user, improve user experience.
In order to solve the technical problem, the present application provides a vehicle-mounted advertisement push method based on a start-up picture, wherein the vehicle-mounted advertisement push method includes:
when a user starts the Internet of vehicles terminal, triggering a starting picture process of the Internet of vehicles terminal;
acquiring personalized information of a user, wherein the personalized information comprises interest and hobbies, driving habits, driving consumption information and/or driving action tracks of the user in the driving process;
acquiring vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information;
sending the acquired vehicle-mounted advertisement information to the starting picture process;
and playing the vehicle-mounted advertisement information on a starting picture by utilizing the starting picture process so as to push the vehicle-mounted advertisement.
Wherein, the step of playing the vehicle-mounted advertisement information on the start picture by using the start picture process further comprises:
acquiring touch or voice feedback made by a user according to the vehicle-mounted advertisement;
analyzing the user intent represented by the touch or voice feedback;
and displaying commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
Wherein, the step of playing the vehicle-mounted advertisement information on the start picture by using the start picture process further comprises:
judging the playing time of a starting picture of the Internet of vehicles terminal;
the vehicle-mounted advertisement information is edited on line according to the playing duration;
and playing the vehicle-mounted advertisement information which is edited online according to the playing time so as to finish the key information pushing of the vehicle-mounted advertisement information when the playing of the starting picture of the vehicle networking terminal is finished.
The step of obtaining the personalized information of the user specifically includes:
the car networking terminal acquires the information of interest, driving habits and driving consumption at regular time and/or acquires the information of driving action tracks in time through the car networking terminal or a user communication terminal connected with the car networking terminal.
The commodity interaction information is product information which is preset by a merchant and is presented to a user, and the product information comprises brand, performance, parameters and price information of a product.
The step of displaying the commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed specifically includes:
displaying goods or services, showing three-dimensional dynamic effect, and realizing interaction with users in the forms of scaling, dragging, rotating, dismounting and graphic animation.
Wherein, after the step of displaying the goods or services, showing the three-dimensional dynamic effect, and realizing the interaction between the form including scaling, dragging, rotating, dismounting, and graphic animation and the user, the method further comprises:
and judging whether the user needs to purchase online, and if so, entering a shopping payment process.
Wherein, the step of obtaining the personalized information of the user further comprises:
the method comprises the steps that a vehicle networking terminal obtains the product model of a vehicle, the product model of the vehicle is used as one of personalized information, and after-sales maintenance service vehicle-mounted advertisements corresponding to the product model of the vehicle are obtained when vehicle-mounted advertisement information to be pushed, which is matched with a user, is obtained according to the personalized information.
In order to solve the technical problem, the present application further provides a car networking terminal, wherein, car networking terminal includes treater and display:
the processor is used for triggering a starting picture process of the Internet of vehicles terminal when a user starts the Internet of vehicles terminal;
the processor is used for acquiring personalized information of a user, wherein the personalized information comprises interests and hobbies, driving habits, driving consumption information and/or driving action tracks of the user in the driving process;
the processor is used for acquiring vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information;
the processor is used for sending the acquired vehicle-mounted advertisement information to the starting picture process;
and the processor is used for playing the vehicle-mounted advertisement information on the starting picture of the display by utilizing the starting picture process so as to push the vehicle-mounted advertisement.
The processor, using the start-up picture process to play the vehicle-mounted advertisement information on the start-up picture of the display, further includes:
the processor is used for acquiring touch or voice feedback made by a user according to the vehicle-mounted advertisement;
the processor to analyze a user intent represented by the touch or voice feedback;
and the processor is used for displaying the commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
In order to solve the technical problem, the application further provides a vehicle, wherein the vehicle is provided with the internet of vehicles terminal.
Wherein the vehicle comprises an unmanned vehicle and a manned vehicle.
According to the vehicle-mounted advertisement pushing method based on the starting picture, the vehicle-mounted networking terminal and the vehicle, when a user starts the vehicle-mounted networking terminal, the starting picture process of the vehicle-mounted networking terminal is triggered, then vehicle-mounted advertisement information to be pushed, which is matched with the user, is obtained according to the personalized information of the user, the obtained vehicle-mounted advertisement information is sent to the starting picture process, and the vehicle-mounted advertisement information is played on the starting picture by utilizing the starting picture process so as to be pushed. Through this kind of mode, it can avoid current advertisement propelling movement mode's a great deal of defect this application, can realize accurate propelling movement, propelling movement of advertisement and give the commodity service information that the user is practical of cutting one's body, and it is convenient to bring for user's life, can realize perfect adaptation with the car networking terminal moreover, utilizes the vacant time gap at car networking terminal to realize the propelling movement of fixed point, avoids bringing puzzlement and trouble for the user, improves user experience.
The foregoing description is only an overview of the technical solutions of the present application, and in order to make the technical means of the present application more clearly understood, the present application may be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present application more clearly understood, the following preferred embodiments are described in detail with reference to the accompanying drawings.
Drawings
Fig. 1 is a schematic flow chart of a vehicle-mounted advertisement pushing method based on a start-up picture according to the present application.
FIG. 2 is a module connection diagram of the car networking terminal of the present application.
Detailed Description
To further illustrate the technical means and effects of the present application for achieving the predetermined application purpose, the following detailed description is provided with reference to the accompanying drawings and preferred embodiments for specific embodiments, methods, steps, features and effects of the vehicle-mounted advertisement push method, the internet of vehicles terminal and the vehicle based on the start-up screen according to the present application.
The foregoing and other technical matters, features and effects of the present application will be apparent from the following detailed description of preferred embodiments, which is to be read in connection with the accompanying drawings. While the present application is susceptible to embodiment and specific details, specific reference will now be made in detail to the present disclosure for the purpose of illustrating the general principles of the invention.
Referring to fig. 1, fig. 1 is a schematic flow chart of a vehicle-mounted advertisement pushing method based on a start-up picture according to the present application.
In this embodiment, the vehicle-mounted advertisement push method includes, but is not limited to, the following steps.
Step S101, when a user starts the Internet of vehicles terminal, triggering a starting picture process of the Internet of vehicles terminal.
Step S102, obtaining personalized information of a user, wherein the personalized information comprises interests and hobbies, driving habits, driving consumption information and/or driving action tracks of the user in the driving process.
And step S103, acquiring the vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information.
And step S104, sending the acquired vehicle-mounted advertisement information to the starting picture process.
It should be noted that steps S102 to S104 are implemented in the car networking terminal itself, and in other embodiments, steps S102 to S104 may also be implemented in a server (such as a cloud) connected to the car networking terminal.
And step S105, playing the vehicle-mounted advertisement information on a starting picture by using the starting picture process so as to push the vehicle-mounted advertisement.
It should be noted that, the step S105 of playing the vehicle-mounted advertisement information on the start screen by using the start screen process may further include: acquiring touch or voice feedback made by a user according to the vehicle-mounted advertisement; analyzing the user intent represented by the touch or voice feedback; and displaying commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
It should be noted that the step of displaying the commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed may specifically further include: displaying goods or services, showing three-dimensional dynamic effect, and realizing interaction with users in the forms of scaling, dragging, rotating, dismounting and graphic animation.
In this embodiment, after the step of displaying the goods or services, showing a three-dimensional dynamic effect, and implementing interaction between the forms including scaling, dragging, rotating, disassembling, and animation with the user, the method may further include: and judging whether the user needs to purchase online, and if so, entering a shopping payment process.
It should be noted that, the step of obtaining the personalized information of the user may further include: the method comprises the steps that a vehicle networking terminal obtains the product model of a vehicle, the product model of the vehicle is used as one of personalized information, and after-sales maintenance service vehicle-mounted advertisements corresponding to the product model of the vehicle are obtained when vehicle-mounted advertisement information to be pushed, which is matched with a user, is obtained according to the personalized information.
In this embodiment, the personalized information of the user may include the name, height, weight, age, hobby, occupation, health status, eyesight, hearing, blood pressure, blood oxygen and/or blood fat of the user, and the like, and the hobby and driving habits include the strength of pressing a switch button, no horn pressing, whether driving at high gear and low speed, the volume and frequency of listening to music or broadcasting when driving, whether the vehicle is excessively heated, whether the fuel tank is filled with fuel after reaching the bottom, the electric equipment is still used after flameout, the deceleration strip is rolled on one side, and the data of the non-return lamp of the wheel when the vehicle is parked for a long time on an uneven road surface and/or is parked. The driving consumption information includes a frequency of refueling, a refueling amount per time, a charge for a toll station, a parking charge, and/or a fine violation, etc.
In this embodiment, the vehicle-mounted advertisement information may include weather information, traffic information, diet accommodation information, sports information, parking charge information, highway station charge information, driving route information, play information, automobile maintenance information, automobile safety driving information, refueling information, and/or user body health information.
In this embodiment, the content of the pushed vehicle-mounted advertisement information is matched with the personalized information, which means that the vehicle-mounted advertisement information meets the requirements of the user, so that what kind of advertisement is pushed by what kind of user can be achieved, and if the user likes the financial aspect, the content in the financial aspect is pushed; the user likes travel, and then pushes convenient travel content; if the user likes the diet, pushing the content in the aspect of the diet; the user likes to be related to the car, pushes content related to the car, and so on. And when the vehicle-mounted advertising information is pushed, the pushing is carried out according to the vehicle networking terminal used by the user, so that the accurate pushing can be realized, namely, the one-to-one accurate pushing, so that some information which is useless for the user can be filtered, and the vehicle networking terminal only receives the vehicle-mounted advertising information which is closely related to the user and/or concerned by the user, thereby facilitating the use of the user and bringing convenience to the life of the user.
It should be noted that, the user's intention represented by the voice feedback analyzed in the present embodiment may be a multi-turn voice, for example, the following steps may be adopted:
step S31, determine whether there is voice feedback? If yes, executing step S32, otherwise, stopping;
step S32, monitoring a plurality of voice signals input by the voice feedback of the user;
step S33, extracting the voice characteristic information of the multi-round voice signals in frames, and generating the recognition result of the multi-round voice signals according to the voice characteristic information and the acoustic model;
step S34, preliminarily detecting voice endpoints of multiple rounds of voice signals according to the recognition result and a preset silence detection algorithm;
step S35, calculating confidence information of multiple rounds of voice signals;
step S36, analyzing semantic information of the multi-round voice signals;
step S37, acquiring voice analysis results corresponding to multiple rounds of voice signals according to the confidence information and the semantic information;
and step S38, recognizing the user intention of the user according to the voice analysis result.
Further, the generating a recognition result of a plurality of rounds of speech signals according to the speech feature information and the acoustic model may specifically include: after the voice characteristic information is generated, the likelihood value of each frame of multi-turn voice signals on each modeling unit is calculated based on an acoustic model, the optimal state transition sequence and the corresponding word sequence are obtained through a dynamic programming algorithm, and the obtained optimal state transition sequence and the corresponding word sequence are used as recognition results.
It is worth mentioning that the acoustic model is an acoustic model based on a neural network, and the acoustic model based on the neural network is adopted to identify the voice feature information.
It should be noted that the step of calculating confidence information of multiple rounds of voice signals may specifically include: and calculating the confidence information of the multi-round voice signals according to the recognition result, the voice endpoints of the multi-round voice signals and the signal-to-noise ratio of the multi-round voice signals.
In this embodiment, the step S105 of playing the vehicle-mounted advertisement information on the start screen by using the start screen process may further include:
judging the playing time of a starting picture of the Internet of vehicles terminal;
the vehicle-mounted advertisement information is edited on line according to the playing duration;
and playing the vehicle-mounted advertisement information which is edited online according to the playing time so as to finish the key information pushing of the vehicle-mounted advertisement information when the playing of the starting picture of the vehicle networking terminal is finished.
It should be noted that the playing time of the start-up screen of the car networking terminal may be 8 seconds, 10 seconds, 12 seconds, or the like, and correspondingly, the on-board advertisement information needs to be edited online to be reduced to 8 seconds, 10 seconds, or 12 seconds.
In this embodiment, the step of acquiring the personalized information of the user in step S102 may specifically include: the car networking terminal acquires the information of interest, driving habits and driving consumption at regular time and/or acquires the information of driving action tracks in time through the car networking terminal or a user communication terminal connected with the car networking terminal.
Specifically, the commodity interaction information is product information preset by the merchant and presented to the user, and includes brand, performance, parameters and price information of the product.
According to the application, a great number of defects of the existing advertisement pushing mode can be avoided, accurate pushing and pushing of advertisements can be achieved, practical commodity service information is cut for users, convenience is brought to life of the users, perfect combination can be achieved with the Internet of vehicles terminal, fixed point pushing is achieved through the vacant time gap of the Internet of vehicles terminal, puzzlement and trouble brought to the users are avoided, and user experience is improved.
Referring next to fig. 2, the present application further provides a car networking terminal, which may include a processor 21, a display 22, and the like.
The processor 21 is configured to trigger a start screen process of the car networking terminal when a user starts the car networking terminal;
the processor 21 is configured to obtain personalized information of a user, where the personalized information includes interests and hobbies, driving habits, driving consumption information, and/or driving action tracks of the user during driving;
the processor 21 is configured to obtain vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information;
the processor 21 is configured to send the acquired vehicle-mounted advertisement information to the start picture process;
the processor 21 is configured to play the vehicle-mounted advertisement information on the start screen of the display 22 by using the start screen process, so as to push the vehicle-mounted advertisement.
Wherein, the processor 21 plays the vehicle-mounted advertisement information on the start screen of the display 22 by using the start screen process, and further includes:
the processor 21 is configured to obtain touch or voice feedback made by a user according to the vehicle-mounted advertisement;
the processor 21 for analyzing the user's intent represented by the touch or voice feedback;
the processor 21 is configured to display commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
It should be noted that the step of displaying the commodity interaction information corresponding to the in-vehicle advertisement by the processor 21 when the user intention is analyzed may specifically further include: goods or services are displayed through the display 22, a three-dimensional dynamic effect is displayed, and interaction between the modes including scaling, dragging, rotating, dismounting and graphic animation and a user is achieved.
In this embodiment, after the steps of displaying the goods or services, showing the three-dimensional dynamic effect, and implementing the interaction between the forms including scaling, dragging, rotating, disassembling, and text animation and the user by the display 22, the method may further include: and judging whether the user needs to purchase online, and if so, entering a shopping payment process.
It should be particularly noted that the step of acquiring the personalized information of the user by the processor 21 may further include: the method comprises the steps that a vehicle networking terminal obtains the product model of a vehicle, the product model of the vehicle is used as one of personalized information, and after-sales maintenance service vehicle-mounted advertisements corresponding to the product model of the vehicle are obtained when vehicle-mounted advertisement information to be pushed, which is matched with a user, is obtained according to the personalized information.
In this embodiment, the personalized information of the user may include the name, height, weight, age, hobby, occupation, health status, eyesight, hearing, blood pressure, blood oxygen and/or blood fat of the user, and the like, and the hobby and driving habits include the strength of pressing a switch button, no horn pressing, whether driving at high gear and low speed, the volume and frequency of listening to music or broadcasting when driving, whether the vehicle is excessively heated, whether the fuel tank is filled with fuel after reaching the bottom, the electric equipment is still used after flameout, the deceleration strip is rolled on one side, and the data of the non-return lamp of the wheel when the vehicle is parked for a long time on an uneven road surface and/or is parked. The driving consumption information includes a frequency of refueling, a refueling amount per time, a charge for a toll station, a parking charge, and/or a fine violation, etc.
In this embodiment, the vehicle-mounted advertisement information may include weather information, traffic information, diet accommodation information, sports information, parking charge information, highway station charge information, driving route information, play information, automobile maintenance information, automobile safety driving information, refueling information, and/or user body health information.
In this embodiment, the content of the pushed vehicle-mounted advertisement information is matched with the personalized information, which means that the vehicle-mounted advertisement information meets the requirements of the user, so that what kind of advertisement is pushed by what kind of user can be achieved, and if the user likes the financial aspect, the content in the financial aspect is pushed; the user likes travel, and then pushes convenient travel content; if the user likes the diet, pushing the content in the aspect of the diet; the user likes to be related to the car, pushes content related to the car, and so on. And when the vehicle-mounted advertising information is pushed, the pushing is carried out according to the vehicle networking terminal used by the user, so that the accurate pushing can be realized, namely, the one-to-one accurate pushing, so that some information which is useless for the user can be filtered, and the vehicle networking terminal only receives the vehicle-mounted advertising information which is closely related to the user and/or concerned by the user, thereby facilitating the use of the user and bringing convenience to the life of the user.
It should be noted that, the processor 21 of the present embodiment may analyze the user's intention represented by the voice feedback by using a multi-turn voice manner, for example, the following steps may be adopted:
step S31, determine whether there is voice feedback? If yes, executing step S32, otherwise, stopping;
step S32, monitoring a plurality of voice signals input by the voice feedback of the user;
step S33, extracting the voice characteristic information of the multi-round voice signals in frames, and generating the recognition result of the multi-round voice signals according to the voice characteristic information and the acoustic model;
step S34, preliminarily detecting voice endpoints of multiple rounds of voice signals according to the recognition result and a preset silence detection algorithm;
step S35, calculating confidence information of multiple rounds of voice signals;
step S36, analyzing semantic information of the multi-round voice signals;
step S37, acquiring voice analysis results corresponding to multiple rounds of voice signals according to the confidence information and the semantic information;
and step S38, recognizing the user intention of the user according to the voice analysis result.
Further, the processor 21 generates recognition results of multiple rounds of voice signals according to the voice feature information and the acoustic model, and specifically may include: after the voice characteristic information is generated, the likelihood value of each frame of multi-turn voice signals on each modeling unit is calculated based on an acoustic model, the optimal state transition sequence and the corresponding word sequence are obtained through a dynamic programming algorithm, and the obtained optimal state transition sequence and the corresponding word sequence are used as recognition results.
It is worth mentioning that the acoustic model is an acoustic model based on a neural network, and the acoustic model based on the neural network is adopted to identify the voice feature information.
It should be noted that the step of calculating confidence information of multiple rounds of voice signals may specifically include: and calculating the confidence information of the multi-round voice signals according to the recognition result, the voice endpoints of the multi-round voice signals and the signal-to-noise ratio of the multi-round voice signals.
In this embodiment, the step of playing the vehicle-mounted advertisement information on the startup screen by the processor 21 using the startup screen process may further include:
the processor 21 judges the playing time of the starting picture of the internet of vehicles terminal;
the processor 21 edits the vehicle-mounted advertisement information on line according to the playing time length;
the processor 21 plays the vehicle-mounted advertisement information edited online according to the playing time length, so that the key information push of the vehicle-mounted advertisement information is completed when the playing of the start picture of the internet of vehicles terminal is finished.
It should be noted that the playing time of the start-up screen of the car networking terminal may be 8 seconds, 10 seconds, 12 seconds, or the like, and correspondingly, the on-board advertisement information needs to be edited online to be reduced to 8 seconds, 10 seconds, or 12 seconds.
In this embodiment, the step of acquiring the personalized information of the user by the processor 21 may specifically include: the car networking terminal acquires the information of interest, driving habits and driving consumption at regular time and/or acquires the information of driving action tracks in time through the car networking terminal or a user communication terminal connected with the car networking terminal.
Specifically, the commodity interaction information is product information preset by the merchant and presented to the user, and includes brand, performance, parameters and price information of the product.
In order to solve the technical problem, the present application further provides a vehicle, wherein the vehicle is configured with the above-mentioned internet of vehicles terminal, and the vehicle may include an unmanned vehicle and a manually driven vehicle.
It is worth mentioning that the embodiment may adopt a vehicle TBOX system, telematics box, for short, a vehicle TBOX or a telematics processor on the vehicle. Further, the present application may build a vehicle networking system within a vehicle, wherein the vehicle networking system may include a host (which may be a host of the vehicle networking terminal described above), an on-board TBOX, and a cloud server. The host is mainly used for video and audio entertainment, vehicle information display and the like; the vehicle-mounted T-BOX is mainly used for communicating with the cloud server to realize vehicle information display and control.
After a user sends a control command through a cloud server (or other control terminals such as a mobile phone), a monitoring request command is sent to a vehicle-mounted TBOX, after the vehicle obtains the control command, a control message is sent through a CAN bus, the vehicle is controlled, and finally an operation result is fed back to the user.
Telematics is a synthesis of Telecommunications and information science (information) and is defined as a service system that provides information through a computer system, a wireless communication technology, a satellite navigation device, and an internet technology that exchanges information such as text and voice, which are built in a vehicle. In short, the vehicle is connected to the internet through a wireless network, and various information necessary for driving and life is provided for the vehicle owner.
In addition, Telematics is a combination of wireless communication technology, satellite navigation system, network communication technology and vehicle-mounted computer, when a fault occurs during vehicle running, the vehicle is remotely diagnosed by connecting a service center through wireless communication, and the computer built in the engine can record the state of main parts of the vehicle and provide accurate fault position and reason for maintenance personnel at any time. The vehicle of the embodiment can also be provided with electronic games and network applications (including finance, news, E-mail and the like) at a rear seat. It is easy to understand that, this embodiment provides service through Telematics, can make things convenient for the user to know traffic information, the parking stall situation that closes on the parking area, confirms current position, can also be connected with the network server at home, in time knows electrical apparatus running condition, the safety condition and guest's condition of visiting etc. at home.
It is worth mentioning that, this application can also insert gravity sensor, vibrations sensor, seat sensor, infrared sensor and camera etc. through the mode of internet of things, form thing networking systems in the car networking system.
The vehicle according to this embodiment may further include an ADAS (advanced driving assistance system) that collects environmental data inside and outside the vehicle at the first time by using the various sensors mounted on the vehicle, and performs technical processing such as identification, detection, and tracking of static and dynamic objects, so that a driver can be made to perceive a risk that may occur at the fastest time, thereby drawing attention and improving safety. Correspondingly, the ADAS of the present application may also employ sensors such as radar, laser, and ultrasonic sensors, which can detect light, heat, pressure, or other variables for monitoring the state of the vehicle, and are usually located on the front and rear bumpers, side view mirrors, the inside of the steering column, or on the windshield of the vehicle. It is obvious that various intelligent hardware used by the ADAS function can be accessed to the car networking system by means of an ethernet link to realize communication connection and interaction.
The host computer of the vehicle of this embodiment may comprise suitable logic, circuitry, and/or code that may enable five layers of operations and/or functional operations above the OSI model (open systems interconnection, open communication systems interconnection, reference model). Thus, the host may generate and/or process packets for transmission over the network, and may also process packets received from the network. At the same time, the host may provide services to a local user and/or one or more remote users or network nodes by executing corresponding instructions and/or running one or more applications. In various embodiments of the present application, the host may employ one or more security protocols.
In the present application, a network connection for an internet of vehicles system may be a switch, which may have AVB functionality (audiovideo bridging, meeting IEEE802.1 set of standards), and/or include one or more unshielded twisted pair wires, each end of which may have an 8P8C module connector.
It should be noted that the car networking system of the embodiment CAN follow the SAEJ1939 protocol, and is divided into a power bus P-CAN, also called a chassis power bus and a car body bus I-CAN, and the two buses CAN adopt a communication speed of 250 Kbps.
As mentioned above, the vehicle networking system of the application CAN specifically comprise a vehicle body control module BCM, a power bus P-CAN, a vehicle body bus I-CAN, a combination instrument CMIC, a chassis control device and a vehicle body control device.
In this embodiment, the body control module BCM may integrate the functions of the gateway to perform signal conversion, message forwarding, and the like between different network segments, i.e., between the power bus P-CAN and the body bus I-CAN, for example, if a controller connected to the power bus needs to communicate with a controller connected to the body bus I-CAN, the body control module BCM may perform signal conversion, message forwarding, and the like between the two controllers.
The power bus P-CAN and the vehicle body bus I-CAN are respectively connected with a vehicle body control module BCM.
The combination instrument CMIC is connected with a power bus P-CAN, and the combination instrument CMIC is connected with a vehicle body bus I-CAN. Preferably, the combination meter CMIC of the present embodiment is connected to different buses, such as a power bus P-CAN and a vehicle body bus I-CAN, and when the combination meter CMIC needs to acquire controller information that is hung on any bus, it is not necessary to perform signal conversion and message forwarding through a vehicle body control module BCM, so that gateway pressure CAN be reduced, network load CAN be reduced, and the speed of acquiring information by the combination meter CMIC CAN be increased.
The chassis control device is connected with the power bus P-CAN. The vehicle body control device is connected with a vehicle body bus I-CAN. In some examples, the chassis control device and the body control device CAN respectively broadcast data such as information to the power bus P-CAN and the body bus I-CAN, so that other vehicle-mounted controllers and other devices hung on the power bus P-CAN or the body bus I-CAN CAN acquire the broadcast information, and communication between the vehicle-mounted devices such as different controllers is realized.
In addition, in the car networking system of the vehicle of the embodiment, two CAN buses, namely a power bus P-CAN and a car body bus I-CAN, CAN be used, the car body control module BCM is used as a gateway, and the structure that the combination instrument CMIC is connected with both the power bus P-CAN and the car body bus I-CAN is adopted, so that the operation that information of a chassis control device or a car body control device is forwarded to the combination instrument CMIC through the gateway when the combination instrument CMIC is hung on one of the two buses in the traditional mode CAN be omitted, therefore, the pressure of the car body control module BCM as the gateway is relieved, the network load is reduced, and information of vehicle-mounted equipment hung on a plurality of buses, such as the power bus P-CAN and the car body bus I-CAN, CAN be sent to the combination instrument CMIC for display and the information transmission is strong in real-time.
It should be noted that, during the specific operation of the vehicle according to the embodiment, the following examples may be included:
1. when the terminal of the internet of vehicles is started, the terminal has loading (starting picture) of 10 seconds, and at the time, the picture and the sound pushed from the server are loaded;
2. the server pushes personalized vehicle-mounted advertisement content according to the personalized information of the user;
3. the user can select a mute mode, but the user experience cannot be influenced by the starting picture of the starting-up;
4. the advertising content of this start-up picture is updated periodically.
According to the application, a great number of defects of the existing advertisement pushing mode can be avoided, accurate pushing and pushing of advertisements can be achieved, practical commodity service information is cut for users, convenience is brought to life of the users, perfect combination can be achieved with the Internet of vehicles terminal, fixed point pushing is achieved through the vacant time gap of the Internet of vehicles terminal, puzzlement and trouble brought to the users are avoided, and user experience is improved.
Although the present application has been described with reference to a preferred embodiment, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the application, and all changes, substitutions and alterations that fall within the spirit and scope of the application are to be understood as being included within the following description of the preferred embodiment.
Claims (12)
1. A vehicle-mounted advertisement pushing method based on a starting picture is characterized by comprising the following steps:
when a user starts the Internet of vehicles terminal, triggering a starting picture process of the Internet of vehicles terminal;
acquiring personalized information of a user, wherein the personalized information comprises interest and hobbies, driving habits, driving consumption information and/or driving action tracks of the user in the driving process;
acquiring vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information;
sending the acquired vehicle-mounted advertisement information to the starting picture process;
and playing the vehicle-mounted advertisement information on a starting picture by utilizing the starting picture process so as to push the vehicle-mounted advertisement.
2. The method for pushing vehicle-mounted advertisements according to claim 1, wherein the step of playing the vehicle-mounted advertisement information on the start screen by using the start screen process further comprises:
acquiring touch or voice feedback made by a user according to the vehicle-mounted advertisement;
analyzing the user intent represented by the touch or voice feedback;
and displaying commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
3. The method for pushing vehicle-mounted advertisements according to claim 1, wherein the step of playing the vehicle-mounted advertisement information on the start screen by using the start screen process further comprises:
judging the playing time of a starting picture of the Internet of vehicles terminal;
the vehicle-mounted advertisement information is edited on line according to the playing duration;
and playing the vehicle-mounted advertisement information which is edited online according to the playing time so as to finish the key information pushing of the vehicle-mounted advertisement information when the playing of the starting picture of the vehicle networking terminal is finished.
4. The method for pushing the vehicle-mounted advertisement according to claim 1, wherein the step of obtaining the personalized information of the user specifically comprises:
the car networking terminal acquires the information of interest, driving habits and driving consumption at regular time and/or acquires the information of driving action tracks in time through the car networking terminal or a user communication terminal connected with the car networking terminal.
5. The vehicle-mounted advertisement pushing method according to claim 2, wherein the commodity interaction information is product information preset by a merchant and presented to the user, and the product information comprises brand, performance, parameters and price information of a product.
6. The method for pushing the vehicle-mounted advertisement according to claim 5, wherein the step of displaying the commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed specifically comprises:
displaying goods or services, showing three-dimensional dynamic effect, and realizing interaction with users in the forms of scaling, dragging, rotating, dismounting and graphic animation.
7. The method for pushing vehicle-mounted advertisements according to claim 6, wherein the displaying goods or services, showing three-dimensional dynamic effects, and implementing the interaction with the user in the form of zooming, dragging, rotating, disassembling, and animation, further comprises:
and judging whether the user needs to purchase online, and if so, entering a shopping payment process.
8. The vehicle-mounted advertisement pushing method according to any one of claims 1 to 7, wherein the step of obtaining personalized information of the user further comprises:
the method comprises the steps that a vehicle networking terminal obtains the product model of a vehicle, the product model of the vehicle is used as one of personalized information, and after-sales maintenance service vehicle-mounted advertisements corresponding to the product model of the vehicle are obtained when vehicle-mounted advertisement information to be pushed, which is matched with a user, is obtained according to the personalized information.
9. A vehicle networking terminal, characterized in that, vehicle networking terminal includes treater and display:
the processor is used for triggering a starting picture process of the Internet of vehicles terminal when a user starts the Internet of vehicles terminal;
the processor is used for acquiring personalized information of a user, wherein the personalized information comprises interests and hobbies, driving habits, driving consumption information and/or driving action tracks of the user in the driving process;
the processor is used for acquiring vehicle-mounted advertisement information to be pushed, which is matched with the user, according to the personalized information;
the processor is used for sending the acquired vehicle-mounted advertisement information to the starting picture process;
and the processor is used for playing the vehicle-mounted advertisement information on the starting picture of the display by utilizing the starting picture process so as to push the vehicle-mounted advertisement.
10. The terminal of claim 9, wherein the processor is configured to play the in-vehicle advertisement information on a start screen of the display by using the start screen process, and further comprising:
the processor is used for acquiring touch or voice feedback made by a user according to the vehicle-mounted advertisement;
the processor to analyze a user intent represented by the touch or voice feedback;
and the processor is used for displaying the commodity interaction information corresponding to the vehicle-mounted advertisement when the user intention is analyzed.
11. A vehicle, characterized in that it is equipped with an internet of vehicles terminal according to claim 9 or 10.
12. The vehicle of claim 11, wherein the vehicle comprises an unmanned vehicle and a manned vehicle.
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