KR100856903B1 - Method and system for location based advertisement service with data broadcasting network - Google Patents

Abstract

A method and a system for a location-based advertisement service using a data broadcasting network are provided to filter and provide only information about a corresponding position out of various information received through a data broadcasting network in a mobile terminal, thereby shortening an information searching time of a user and performing a contents receiving operation easily. A method for providing a location-based advertisement service comprises the following steps of: receiving a broadcasting signal from a repeater in an area where a mobile terminal is positioned and checking regional TPEG(Transport Protocol Experts Group) data(S800); decoding the regional TPEG data and displaying the extracted regional advertisement data(S820); checking whether there is a supplementary service request from a user(S830); transmitting a supplementary service request signal to a mobile communication network(S840); and receiving contents related to a supplementary service through the mobile communication network(S850).

Description

Location-based advertising service method and system using data broadcasting network {Method and System for Location Based Advertisement Service with Data Broadcasting Network}

1 is a block diagram schematically illustrating a location-based advertising service system using location information identified through a mobile communication network according to an embodiment of the present invention;

2 is a block diagram schematically illustrating a location-based advertising service system using location information identified through GPS according to an embodiment of the present invention;

3 is a block diagram schematically illustrating the inside of an advertisement server providing a location-based advertisement service according to an embodiment of the present invention;

4 is a block diagram schematically illustrating the inside of a mobile terminal provided with a location-based advertisement service according to an embodiment of the present invention;

FIG. 5 is a flowchart illustrating a method of generating advertisement data in a location-based advertisement service in which filtering of advertisement data for each region is performed in a mobile terminal according to the first embodiment of the present invention; FIG.

6 is a flowchart illustrating a method for filtering and providing received advertisement data by a mobile terminal in a location-based advertisement service according to a first embodiment of the present invention;

7 is a flowchart illustrating a method of generating regional advertisement data in an advertisement server or a DMB broadcasting station according to the second embodiment of the present invention;

8 is a flowchart illustrating a method of providing advertisement data for each region received by a mobile terminal in a location-based advertisement service according to a second embodiment of the present invention;

9 is an exemplary screen of a mobile terminal receiving a discount coupon through a location-based advertising service according to an embodiment of the present invention.

The present invention relates to a method and system for location based advertisement service using data broadcasting network. More specifically, the present invention relates to a location-based advertising service method and system for selecting and providing only data information and advertisement data of a region where a mobile terminal is located through a data broadcasting network.

With the rapid development of electronic and communication technology, various wireless communication services using a wireless telecommunication network have been provided. In particular, recently, a data broadcasting network service capable of providing high-definition television and video regardless of a place using a mobile receiver or a vehicle receiver such as a mobile terminal has been provided. Representative data broadcasting networks that provide such data broadcasting network services include DMB (Digital Multimedia Broadcasting), DVB-H (Digital Video Broadcasting-Handheld), ISDB-Tsb (Integrated Service Digital Broadcasting-Terrestrial Sound Broadcasting for radio), FLO (Forward) Link Only).

As the data broadcasting network service is activated, various data information such as traffic information such as highway, national highway, city traffic information, accident information, and weather and stock information are compressed and provided in the form of broadcasting using the data broadcasting network service. TPEG (Transport Protocol Experts Group) service has been proposed.

A broadcasting station providing a data broadcasting network service configures a broadcast signal using TPEG data and broadcast data including various data information, and transmits the configured broadcast signal through an audio channel, a video channel, and a data channel. Here, broadcast data is transmitted through an audio channel and a video channel, and TPEG data is transmitted through a data channel.

Meanwhile, in the data broadcasting network, various data information may be provided to users watching the data broadcasting through the TPEG service. In particular, advertisement data for calculating revenue for data broadcasting and providing various types of information to a user may be provided through data broadcasting.

However, since data information and advertisement data currently provided through the data broadcasting network are collectively produced by broadcasting stations, they include information on a wide range of regions. Accordingly, a broadcasting station that produces data information and advertisement data cannot produce data information and advertisement data specialized for a specific region, and must produce and provide only widely used data information and advertisement data.

In addition, even if a broadcasting station produces data information and advertisement data specialized for a specific region, it is transmitted in a batch to mobile terminals located in all regions, so that users of mobile terminals located in regions other than the specific region to be advertised are irrelevant. By receiving local data information and advertising data, you should experience the inconvenience of receiving unnecessary data.

In addition, when a user of a mobile terminal receiving data information through a data broadcasting network service searches for necessary information in a location where it is located, the user should search only a wide range of data information and then select only information on the location located therefrom. You must suffer a lot of time-consuming inconvenience.

In order to solve such a problem, the present invention provides a location-based advertising service method and system for selecting and providing only data information and advertising data of the region where the mobile terminal is located in transmitting data information and advertising data through a data broadcasting network. do.

In order to achieve the above technical problem, the method of providing advertisement data of the location-based advertisement service according to the first embodiment of the present invention is a method of providing advertisement data including location information such that only advertisements of the region where the mobile terminal is located are selectively provided. (a) receiving advertisement information and location information from a plurality of advertising companies; (b) generating advertisement company information by mapping advertisement information and location information; (c) integrating a plurality of advertisement company information to generate advertisement data; And (d) transmitting the advertisement data through the data broadcasting network.

In addition, the advertisement data screening providing method according to the second embodiment of the present invention is a method for screening and providing advertisement data, wherein the mobile terminal selects and provides only advertisements for regions located in the advertisement data received through the data broadcasting network. Receiving a broadcast signal including advertisement data through a broadcasting network; (b) confirming location information of the mobile terminal; (c) selecting received advertisement data based on the identified location information of the mobile terminal; And (d) displaying the selected advertisement data.

In addition, the method for providing advertisement data for each region of the location-based advertisement service according to the third embodiment of the present invention is a method of providing advertisement data including location information so that only advertisements of the region where the mobile terminal is located are selectively provided. Receiving advertisement information and location information from a plurality of advertising companies; (b) generating advertisement company information by mapping advertisement information and location information; (c) generating advertisement data for each region by reconstructing the advertisement company information for each region according to the location information; And (d) transmitting the reconstructed regional advertisement data to the relay apparatus of the corresponding region.

In addition, according to the fourth embodiment of the present invention, a method of providing advertisement data for each region is a method of providing advertisement data for each region received by a mobile terminal through a data broadcasting network, and (a) receiving region-specific TPEG data of a region located from the data broadcasting network. step; (b) extracting region-specific advertisement data by decoding region-specific TPEG data; And (c) displaying the extracted regional advertisement data.

In addition, the mobile terminal according to an embodiment of the present invention is a mobile terminal supporting a location-based advertising service that selects and provides only advertisement data of a region located among a plurality of advertisement data included in a broadcast signal received through a data broadcasting network. A data memory for storing a plurality of advertisement data received through a signal and contents related to advertisement data received through a mobile communication network; A program memory storing a filtering program for selecting only advertisement data of a region located among the advertisement data; A key input unit for receiving a menu selection for a location-based advertising service from a user of the mobile terminal; An LCD display unit displaying data broadcast and advertisement data included in the broadcast signal; A transmission / reception unit configured to receive a broadcast signal from a data broadcasting network, or transmit and receive a location information confirmation related signal and a content related signal to a mobile communication network; And a microprocessor which processes the advertisement data received from the data broadcasting network, identifies the current location, and then selects only the advertisement data of a region located by using a filtering program.

In addition, the mobile communication network according to an embodiment of the present invention is a mobile communication supporting a location-based advertising service that selects and provides only the advertisement data of the area where the mobile terminal is located among the plurality of advertisement data included in the broadcast signal received through the data broadcasting network A system, comprising: a base station transmitter for performing a network termination function for communication with a mobile terminal; A base station controller for controlling a plurality of base station transmitters; A location information providing server that performs location information and location information change tracking function of the mobile terminal; A gateway that performs a connection function with an advertisement provider that provides content related to the advertisement data; And a mobile communication switching center performing a call processing function for confirming location information between the mobile terminal and the location information providing server, and performing a call processing function related to transmission and reception of content between the mobile terminal and the gateway.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may be implemented in hardware or software, or a combination of hardware and software.

In addition, various data broadcasting networks, such as DMB, DVB-H, ISDB-Tsb, and FLO, may be used in implementing the present invention. In the present specification, the data broadcasting network will be limited to the DMB network.

In order to use the location-based advertising service according to the present invention, it is necessary to identify the location of the mobile terminal. The technique for identifying the position of the mobile terminal is called a PDT (Position Determination Technology), which uses a network-based method using a base station reception signal transmitted from a mobile communication network and a GPS (Global Positioning System) signal. It is distinguished by a handset-based method.

Here, FIG. 1 illustrates a location-based advertising service system for providing a location-based advertising service by identifying a location of a mobile terminal through a network-based method, and FIG. 2 illustrates a location of the mobile terminal through a handset-based method. A location based advertising service system is provided that provides a location based advertising service.

1 is a schematic diagram of a location-based advertising service system using location information identified through a mobile communication network according to an embodiment of the present invention.

Location-based advertising service system using a network-based scheme according to an embodiment of the present invention includes a mobile terminal 110, a mobile communication network 120, a DMB network 130 and the advertising provider 140.

The mobile terminal 110 is a DMB terminal that receives broadcast data and TPEG data through the DMB network 130, and receives a voice call service, various additional services, and a wireless Internet service through the mobile communication network 120.

The mobile communication network 120 provides a voice call service, various additional services and a wireless Internet service to the mobile terminal 110, and provides a location information of the mobile terminal 110 for a location-based advertising service according to the present invention. It can be configured with various systems such as IS-95A / B, CDMA 1X, WCDMA, EV-DO, EV-DV, GSM, HSDPA, and portable Internet.

To this end, the mobile communication network 120 is a base station transmitter (BTS: Base Station Transmission System, hereinafter referred to as 'BTS') 1210, the base station controller (BSC: Base Station Controller, hereinafter referred to as 'BSC') (1220) ), Mobile switching center (MSC: Mobile Switching Center, hereinafter referred to as MSC) 1230, LBS-P Server: Location Based System Platform Server (1240) and Gateway (1250) ).

The BTS 1210 is an end device of the mobile communication network 120. The BTS 1210 receives a voice call request, an additional service request, a content data providing request, a message transmission request, and the like from the mobile terminal 110 and receives an MSC (eg, an MSC) through the BSC 1220. 1230, and transmits a voice call, a data call, etc. received through the BSC 1220 to the mobile terminal 110 wirelessly. In addition, the BTS 1210 performs a location registration function of the mobile terminal 110 located in the cell area under its jurisdiction.

The BTS 1210 may check position information such as latitude and longitude, which are located through a predetermined GPS system or input information during installation, and the mobile terminal may transmit the position information of the BTS 1210 through a parameter message of a forward link call channel. Forward to 110. The mobile terminal 110 may calculate new location information by calculating its moving distance using the location information of the BTS 1210 of the cell to which the mobile terminal 110 belongs.

Location registration is a processing procedure for informing the MSC 1230 via the BTS 1210 of the location, status, identifier, slot period, and other features of the mobile terminal 110, which the BTS 1210 sends to the mobile terminal 110. This is a procedure for effectively calling the mobile terminal 110 when an incoming call is to be set. The location registration of the mobile terminal 110 is performed when the mobile terminal 110 is turned on or off, when the mobile terminal 110 moves between the MSCs 130, and the parameters of the mobile terminal 110 are changed. If it is done.

The BSC 1220 controls a plurality of BTSs 1210, allocates and releases radio channels for the mobile terminal 110, controls transmission output of the mobile terminal 110 and the BTS 1210, and soft handoff between cells. And hard handoff determination, transcoding and vocoding, GPS clock distribution, and the like.

The MSC 1230 performs basic and additional service processing, incoming and outgoing call processing of subscribers, location registration and handoff procedures, and interworking with other networks. In addition, including a home location register (HLR) and a visitor location register (VLR), the mobile terminal 110 may request location registration, and the subscriber information may be checked to provide a voice call service and various additional services. Provide services and wireless Internet services.

The location information providing server 1240 performs the location information and location information change tracking function of the requested mobile terminal 110 according to a request of the advertising service provider 140 connected through the MSC 1230 or the gateway 1250. It serves to provide the location information of the identified mobile terminal 110 to the advertising provider (140).

The gateway 1250 connects the MSC 1240 of the mobile communication network 120 and the advertisement server 1410 of the advertisement provider 140. Typically, the mobile communication network 120 and the advertising service provider 140 are connected through a dedicated network or the Internet. Accordingly, the gateway 1250 converts the WAP protocol used in the mobile communication network 120 and the TCP / IP (Transmission Control Protocol / Internet Protocol) protocol used in the dedicated network or the Internet network, thereby converting the mobile communication network 120 into account. ) And the advertising service provider 140.

The DMB network 130 is a network for transmitting broadcast data and TPEG data to the mobile terminal 110 using the DMB broadcasting station 1310 and the relay device 1320.

The DMB broadcasting station 1310 generates broadcast data and transmits the generated broadcast data to the plurality of mobile terminals 110 through the audio channel and the video channel. In addition, it is connected to the advertising server 1410 of the advertising company 140, receives the advertising data generated by the advertising server 1410, generates the TPEG data by integrating the received advertising data and various data information, After decoding the TPEG data, the TPEG data is transmitted through the data channel of the DMB network 130.

The relay device 1320 includes at least one of a satellite repeater, a ground repeater, and a shadow area repeater, and is a network termination device for transmitting broadcast data and TPEG data transmitted from the DMB broadcasting station 1310 to the mobile terminal 110. In the satellite DMB system, a satellite repeater and a shadow area repeater are used as the relay device 1320, and in the terrestrial DMB system, a ground repeater and a shadow area repeater are used.

The advertisement provider 140 operates the advertisement server 1410 and the advertisement database 1420, and is a part for generating advertisement data transmitted through the TPEG data.

The advertisement server 1410 generates advertisement data by receiving advertisement information and location information from a plurality of advertisement companies, and when there is a request for an additional service according to the advertisement data from the mobile terminal 110 through the mobile communication network 120, the request is made. It is a server for providing the related content of the added value-added service.

The advertisement data according to the present invention includes advertisement information and location information of a plurality of advertisement companies. Accordingly, the advertisement server 1410 receives advertisement information and location information from each of a plurality of advertisement companies, generates advertisement company information by matching advertisement information and location information of each advertisement company, and generates a plurality of advertisement company information. Integrate to generate advertising data. The generated advertisement data is transmitted to the DMB broadcasting station 1310 through a dedicated network or the Internet network, and then transmitted to the DMB network 130 through TPEG data.

In addition, the location-based advertisement service according to the present invention may provide various contents of an advertisement company, such as a coupon, a ringtone, and a background screen, to the mobile terminal 110 as an additional service. To this end, if there is a request for providing an additional service from the mobile terminal 110 through the mobile communication network 120, the advertisement server 1410 extracts the requested content from the advertisement database 1420 and then adds the content through the mobile communication network 120. The mobile terminal 110 transmits a request for providing a service.

Here, the internal configuration and function of the advertisement server 1410 according to an embodiment of the present invention will be described in detail with reference to FIG.

The advertisement database 1420 is a database storing advertisement data generated by the advertisement server 1410 and various contents to be provided as additional services. In addition, the advertisement database 1420 may store advertisement information and location information of each advertisement company input to the advertisement server 1410.

On the other hand, the mobile terminal including the GPS receiving module can be provided with a location-based advertising service by identifying the location through a handset-based method.

2 is a schematic diagram of a location-based advertising service system using location information identified through GPS according to an embodiment of the present invention.

Location-based advertising service system using a handset-based scheme according to an embodiment of the present invention includes a mobile terminal 210, a mobile communication network 230, a DMB network 130 and the advertising provider 140.

Here, the mobile communication network 230 of the location-based advertising service system using the handset-based method further includes a location server 2310 in the mobile communication network 120 of the network-based location-based advertising service system.

The mobile terminal 210 is a DMB terminal having a GPS receiving module for receiving navigation data from a plurality of GPS satellites 220 and a GPS signal processing module for processing the received GPS signal.

The mobile terminal 210 transmits terminal information (MS information) to the location determination server 2310 of the mobile communication network 230 to identify the location in a handset-based manner. The location server 2310 generates auxiliary data for positioning the mobile terminal 210 using the received terminal information and transmits the auxiliary data to the mobile terminal 210. The mobile terminal 210 receives GPS radio waves from one or more GPS satellites 220 using the received auxiliary data, and extracts navigation data included in the received GPS radio waves to measure its position.

Here, the GPS satellite 220 is composed of 24 satellites that continuously transmit the navigation data required for position calculation to the mobile terminal 210 using a carrier wave, of which 21 satellites transmit navigation data. The three satellites are reserved for use.

Positioning Determination Entity (PDE) 2310 is a server that includes information on the GPS satellites, after receiving the terminal information from the mobile terminal 210, the mobile terminal 210 receives the auxiliary data for position calculation To send).

More specifically, the positioning server 2310 is provided with a reference GPS antenna (not shown), and when receiving the terminal information from the mobile terminal 210, GPS from the BTS 1210 where the mobile terminal 210 is located The mobile terminal 210 searches for information (coordinate information, identification code information, etc.) of the GPS satellite 220 capable of receiving radio waves and includes the information in a "Provide Ephemeris" message defined in the IS-801-1 standard. To send. In this case, the terminal information is specifically information about a pilot phase capability, a GPS acquisition capability, a position calculation capability, and the like of the terminal.

The mobile terminal 210 receiving the "Provide Ephemeris" message extracts the information of the GPS satellites 220 included in the message, and searches for the GPS satellites 220 to receive the GPS radio waves transmitted. The mobile terminal 210 that receives the GPS radio wave from one or more GPS satellites 220 determines its position through navigation data extraction.

When using a handset-based method of confirming location information using GPS as described above, the location of the mobile terminal 210 can be confirmed in more detail, thereby providing an accurate location-based advertisement service.

Here, in the description of FIGS. 1 and 2, the advertisement service provider 140 is described as a separate service provider and a mobile communication network operator operating the DMB network operator 120 or the mobile communication network 120, respectively. The advertisement provider 140 may be the same as the DMB network operator or the mobile communication network operator. Accordingly, the advertisement server 1410 and the advertisement database 1420 are components of the DMB network 130 or the mobile communication network 120. May be included.

3 is a block diagram schematically illustrating the inside of an advertisement server providing a location-based advertisement service according to an embodiment of the present invention.

The advertisement server 1410 according to an embodiment of the present invention may include a program storage unit 310, a memory 320, a network interface card (NIC) 330, and an input unit 340. , A display unit 350, a database management module 360, and a controller 370.

The program storage unit 310 generates an advertisement company information generation program for generating advertisement company information by using the input advertisement information and location information, and generates advertisement data to be sent to the DMB broadcasting station 1310 using a plurality of advertisement company information. The ad data generating program and the additional service processing program for processing the additional service providing request received through the mobile communication network 120 are stored.

The memory 320 is a part for temporarily storing data processed by the controller 370. That is, the memory 320 temporarily stores the advertisement company information generated by the advertisement company information generation module 3710, provides the stored advertisement company information to the advertisement data generation module 3720, and generates the advertisement data generation module ( And temporarily store the advertisement data generated by the 3720.

The NIC 330 is a communication module that provides a communication interface for communication with the DMB broadcasting station 1310 of the DMB network 130 and the gateway 1250 of the mobile communication network 120. That is, the NIC 330 transmits the advertisement data generated by the controller 370 to the DMB broadcasting station 1230, receives a request for providing an additional service received from the mobile communication network 120, and transmits the request to the controller 370.

The input unit 340 may include advertisement information and location information for generating advertisement company information, content provided through additional services, control commands for modifying or deleting stored content or advertisement data, and control commands for checking the advertisement server 1410. This is the part used to enter.

The display unit 350 monitors the operation state of the advertisement server 1410, the processing status according to the control command input of the input unit 340, the contents of the contents and the advertisement data stored in the advertisement database 1420, and the like in a monitor form. It is part to provide.

The database management module 360 controls the data input and output of the advertisement database 1420. The database management module 360 stores the content input through the input unit 340, the advertisement company information generated by the control unit 370, and the advertisement data in the advertisement database 1420, and the content requested according to the request for providing an additional service. To call from the advertisement database 1420.

The controller 370 controls the entire advertisement server 1410, and generates advertisement data and sends the advertisement data through the DMB network 130 according to an embodiment of the present invention. Call from) to perform a function provided to the terminal 110 through the mobile communication network (120). To this end, the controller 370 includes an advertisement company information generation module 3710, an advertisement data generation module 3720, an additional service processing module 3730, and a transmission / reception module 3740.

The advertisement company information generation module 3710 receives advertisement information and location information from a plurality of advertisement companies, and generates advertisement company information for each advertisement company. The plurality of advertisement company information generated by the advertisement company information generation module 3710 may be temporarily stored in the memory 320 or transmitted to the advertisement data generation module 3720.

The advertisement data generation module 3720 may be temporarily stored in the memory 320 or may integrate a plurality of advertisement company information received from the advertisement company information generation module 3710, and may be connected to a plurality of mobile terminals through the DMB station 1310. 110 to generate the advertisement data to be sent to.

The additional service processing module 3730 performs additional service related functions such as providing content stored in the advertisement database 1420 in response to a request for providing an additional service transmitted from the mobile terminal 110 through the mobile communication network 120. That's the part.

The transceiving module 3740 transmits the advertisement data generated by the advertisement data generation module 3720 to the DMB broadcasting station 1310 through the NIC 330. In addition, the transmission and reception module 3740 receives an additional service provision request transmitted from the NIC 330, requests the database management module 360 to call the corresponding content, and transmits the content transferred from the database management module 360 to the NIC. It serves to transfer to the mobile communication network 120 through 330.

4 is a block diagram schematically illustrating the inside of a mobile terminal provided with a location-based advertisement service according to an embodiment of the present invention.

The mobile terminals 110 and 210 according to an exemplary embodiment of the present invention may include a data memory 410, a program memory 420, a key input unit 430, an LCD display unit 440, a microprocessor 450, and a transceiver unit 460. And an antenna 470.

The data memory 410 is a part for storing advertisement data received through the DMB network 130 and content received through the mobile communication network 120 as an additional service according to an embodiment of the present invention. In addition, the data memory 410 temporarily stores data processed by the microprocessor 450.

The program memory 420 may store various software such as a control program for controlling the mobile terminals 110 and 210, a DMB signal processing program, an advertisement service application according to an embodiment of the present invention, a location calculation program, an advertisement filtering program, and the like. have.

The key input unit 430 includes a numeric key and a menu selection button for inputting numbers or letters such as a telephone number. Here, the menu selection button is composed of arrow keys to move the cursor for menu selection and text input, and special buttons for DMB viewing and wireless internet access.

The LCD display unit 440 displays an operation state of the mobile terminals 110 and 210 including a power supply state, a radio wave reception intensity, a date and time, and in response to a DMB viewing request input through the key input unit 430. This is a part for displaying an image of broadcast data received through the DMB network 130. In addition, according to an embodiment of the present invention, if there is a location-based advertisement service request through the key input unit 430, the portion displaying the advertisement service application execution screen.

The microprocessor 450 processes the broadcast signal received through the DMB network 130 according to the present invention and checks the current location according to the location-based advertisement service request, and filters the advertisement data of the located area. In addition, when a request for providing an additional service is input, the mobile terminal 110 controls the overall control of the mobile terminals 110 and 210 by receiving content by accessing the mobile communication network 120 through the wireless Internet.

To this end, the microprocessor 450 includes a DMB signal processing module 452, a positioning module 454, an advertisement filtering module 456, and an advertisement service application execution module 458.

The DMB signal processing module 452 processes a broadcast signal received through the DMB network 130 through the transceiver 460. The DMB signal processing module 452 classifies the received broadcast signal into broadcast data and TPEG data, and reproduces the broadcast data through the LCD display unit 445 and a speaker (not shown), and stores the TPEG data in the data memory 410. Let's do it.

The location module 454 is a part that performs the current location of the mobile terminal (110, 210) using a network-based or handset-based method. The location checking module 454 of the mobile terminal 110 using the network-based method checks the current position by calculating the moving distance using the location information of the BTS 1210 of the cell to which it belongs, and checks the handset-based method. The positioning module 454 of the mobile terminal 210 to be used calculates the current position using the assistance data received from the positioning server 2310 and the GPS radio waves received from the GPS satellite 220.

The advertisement filtering module 456 filters and extracts only advertisements of a corresponding region from the advertisement data according to the current position calculated by the positioning module 454. Here, the mobile terminals 110 and 210 may be set to select a distance radius that the user wants to filter in advance. If the filtering distance radius is set in advance, the advertisement filtering module 456 may further include a distance calculation function. Accordingly, the advertisement filtering module 456 extracts location information of each advertisement company included in the advertisement data, and filters only advertisements within a corresponding radius by using a distance calculation function.

The advertisement service application execution module 458 is a part for executing an advertisement service application, which is a program for providing a location-based advertisement service according to an embodiment of the present invention. When the advertisement service application is executed, a menu selection screen for using a location-based advertisement service is displayed on the LCD display unit 440, and a user may select a desired menu using the key input unit 430. When a menu is selected through the key input unit 430, the advertisement service application provides a submenu of the selected menu or displays a result screen according to the menu selection on the LCD display unit 440.

The transceiver 460 is a part that receives a signal from the mobile communication network 120, the DMB network 130 and the GPS satellites 220, or transmits a signal to the mobile communication network 120. Accordingly, the transceiver 460 may include an RF signal transceiver module for transmitting and receiving with the mobile communication network 120, a DMB receiving module for receiving a broadcast signal from the DMB network 130, using a handset-based method The mobile terminal 210 may include a GPS receiving module and a GPS signal processing module for receiving GPS radio waves from the GPS satellites 220.

The antenna 470 receives an RF signal, a DMB signal and a GPS radio wave, or transmits an RF signal to the mobile communication network 120.

In the location-based advertising service using the mobile terminals 110 and 120, two embodiments may be used.

In the first embodiment, when the DMB broadcasting station 1310 transmits advertisement company information of all regions, the mobile terminal 110 or 120 checks the current position, and then extracts and provides only advertisement information of the region. In the second embodiment, the DMB broadcasting station 1310 extracts only the advertisement company information corresponding to each region, generates the advertisement data using the same, and transmits the same using the relay device 1320 located in the region. It is a way to provide advertising company information.

In using the second embodiment, the advertisement server 1410 or the DMB broadcasting station 1310 should further include a region-specific advertisement configuration module for reconstructing advertisement data for each region. In this case, the mobile terminals 110 and 210 may not include the positioning module 454 and the advertisement filtering module 456.

FIG. 5 is a flowchart illustrating a method of generating advertisement data in a location-based advertisement service in which filtering of advertisement data for each region is performed in a mobile terminal according to the first embodiment of the present invention.

The advertisement provider 140 receives advertisement information and location information from a plurality of advertisement companies. At this time, the advertisement provider 140 may receive the content provided through the additional service from the advertising company, the received content is stored in the advertisement database 1420 (S500).

The advertisement company information generation module 3710 of the advertisement server 1410 generates advertisement company information by mapping advertisement information and location information of each advertisement company. At this time, the location information may be mapped in the form of a house number, latitude and longitude, postal code (S510). When advertisement company information for each advertisement company is generated, the advertisement server 1410 generates advertisement data by integrating a plurality of advertisement company information generated through the advertisement data generation module 3720 (S520).

The advertisement data generated by the advertisement server 14410 is transmitted to the DMB broadcasting station 1310, and the DMB broadcasting station 1310 integrates the advertisement data and the data information and generates TPEG data by performing TPEG encryption (S530). .

The DMB broadcasting station 1310 transmits the generated TPEG data and the broadcasting data through the DMB network. At this time, broadcast data is transmitted through an audio channel and a video channel, and TPEG data is transmitted through a data channel (S540).

6 is a flowchart illustrating a method of filtering and providing received advertisement data by a mobile terminal in a location-based advertisement service according to a first embodiment of the present invention.

The mobile terminals 110 and 210 receive a broadcast signal from the DMB network 130 and check the TPEG data included in the data channel of the broadcast signal (S600).

The DMB signal processing module 452 of the mobile terminals 110 and 210 decodes the TPEG data to extract advertisement data (S610), and stores the extracted advertisement data in the data memory 410 (S620).

When the reception of the advertisement data is completed, the mobile terminals 110 and 210 check the current position through the network-based method or the handset-based method when the advertisement service application is executed through the user's key input. S630).

When the current location of the mobile terminals 110 and 210 is confirmed, the advertisement data is filtered by selecting advertisement companies located within a preset radius of filtering distance (S640), and the filtered advertisement data is displayed on the LCD display unit 440. Display through (S650).

With respect to the specific advertisement data displayed on the LCD display unit 440, when a request for providing an additional service is input from the user (S660), the mobile terminals 110 and 210 transmit an additional service providing request signal to the mobile communication network 120 ( S670).

The mobile communication network 120 connects to the advertisement server 1410 through the gateway 1250, extracts additional service related contents requested to be provided from the advertisement database 1420, and provides them to the mobile terminals 110 and 210. The terminals 110 and 210 store the received content in the data memory 410 (S680).

Here, when receiving a location-based advertising service, when the preset advertising data update period, the mobile terminal (110, 210) after the step S600 for receiving the TPEG data including the advertising data through the DMB network 130 Do this.

At this time, when the advertisement data update cycle set by the user in advance by the mobile terminals 110 and 210 or the advertisement data update cycle set by the mobile terminal manufacturer or the advertisement service application manufacturer in advance arrives, the DMB network ( 130 may be configured to receive an advertisement, or, conversely, the DMB network 130 may be configured to transmit TPEG data including the advertisement data in a preset advertisement data update period (S662).

In addition, the mobile terminal 110, 210 may be set to repeat the process after step S630 of checking the current position through a network-based method or a handset-based method when a preset location update period is reached (S664).

Through this method, the mobile terminals 110 and 210 may be provided with the location-based advertisement service according to the first embodiment.

7 is a flowchart illustrating a method of generating regional advertisement data in an advertisement server or a DMB broadcasting station according to the second embodiment of the present invention.

The advertisement provider 140 receives advertisement information and location information from a plurality of advertisement companies. At this time, the advertisement provider 140 may receive the content provided through the additional service from the advertising company, the received content is stored in the advertisement database 1420 (S700).

The advertisement company information generation module 3710 of the advertisement server 1410 generates advertisement company information by mapping advertisement information and location information of each advertisement company (S710).

When advertisement company information for each advertisement company is generated, the advertisement server 1410 classifies each advertisement company information by region using location information and then reconstructs it to generate advertisement data for each region. In this case, in classifying the advertisement company information by region, it is preferable to broadly classify the advertisement company information in wide area such as city, state, and district (S720).

The plurality of region-specific advertisement data generated by the advertisement server 1410 is transmitted to the DMB broadcasting station 1310, and the DMB broadcasting station 1310 generates a plurality of region-specific TPEG data each containing region-specific advertising data (S730).

When a plurality of region-specific TPEG data is received from the advertisement server 1410, the DMB broadcasting station 1310 transmits the region-specific TPEG data to the relay device at the corresponding location, and each relay device transmits the received region-specific TPEG data to the data channel. Send through (S740).

Here, in steps S720 and S730, the advertisement data for each region according to step S720 is performed by the advertisement server 1410 and then transmitted to the DMB broadcasting station 1310, but a plurality of pieces of advertisement data are displayed in step S720. After transmitting to the DMB broadcasting station 1310, the DMB broadcasting station 1310 may generate regional advertisement data.

8 is a flowchart illustrating a method of providing advertisement data for each region received by a mobile terminal in a location-based advertisement service according to a second embodiment of the present invention.

In the DMB network 130, the mobile terminals 110 and 210 receive a broadcast signal from a relay device in a region where they are located, and check TPEG data for each region included in the data channel of the broadcast signal (S800).

The DMB signal processing module 452 of the mobile terminals 110 and 210 decodes region-specific TPEG data, extracts region-specific advertisement data (S810), and displays the extracted region-specific advertisement data through the LCD display unit 440. . In this case, the extracted regional advertisement data may be stored in the data memory 410 (S820).

With respect to the specific advertisement data displayed on the LCD display unit 440, when the additional service providing request is input from the user (S830), the mobile terminals 110 and 210 transmit the additional service providing request signal to the mobile communication network 120 ( S840).

The mobile communication network 120 connects to the advertisement server 1410 through the gateway 1250, extracts the additional service related content requested from the advertisement database 1420, and provides it to the mobile terminals 110 and 210. The terminals 110 and 210 store the received content in the data memory 410 (S850).

Here, when receiving a preset advertisement data update period while receiving the location-based advertisement service, the mobile terminals 110 and 210 receive the region-specific TPEG data including the region-specific advertisement data through each relay device 1320. The subsequent step is performed (S832).

In addition, when the relay device 1320, which is responsible for transmitting DMB broadcast signals, changes according to the positional movement of the mobile terminals 110 and 210, the mobile terminals 110 and 210 for each region from the relay device in charge of the moved area. The process after the step S600 for receiving the TPEG data is repeated (S834).

Through this method, the mobile terminals 110 and 210 may be provided with the location-based advertisement service according to the second embodiment.

9 is an exemplary screen of a mobile terminal receiving a discount coupon through a location-based advertising service according to an embodiment of the present invention.

The mobile terminals 110 and 210 to which the request for providing the location-based advertisement service is input execute the advertisement service application for the location-based advertisement service. In this case, the mobile terminals 110 and 210 receive the advertisement data from the DMB network 130 and store the advertisement data in the program storage unit 310, and identify the current location through the positioning module 454. Accordingly, the mobile terminal 110 or 210 displays a screen such as 9A on which the advertisement service application performs positioning with execution.

After confirming the location information, the mobile terminals 110 and 210 filter the advertisement data of the corresponding region through the advertisement filtering module 456, and then display the location confirmation result and the advertisement data filtering result through a screen such as 9B.

After the location checking result and the advertisement data filtering result are displayed, when the user inputs a preset progress button such as a menu button, a screen for selecting a category desired by the user of the mobile terminal 110 or 210 among a plurality of advertisement data is displayed. Is displayed.

When the user selects a category that the additional service is to be provided on the category selection screen of 9C by using the key input unit 430, the lower category is displayed as shown in 9D. When the final category is selected through the above method, the selected company information and the list of additional services provided by the corresponding company are displayed as shown in 9E. 9E illustrates the company information for which the discount coupon is provided.

When the user selects a request for providing an additional service, the mobile terminals 110 and 210 access the advertisement database 1420 through the mobile communication network 120, and then receive the selected content and store the selected content in the data memory 410. A screen indicating that the reception of content is completed is displayed as shown in 9F.

The embodiments of the present invention described above are not implemented only through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Implementation may be easily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

As described above, according to the present invention, by filtering and providing only the information of the corresponding location among various information received through the data broadcasting network in the mobile terminal, the information search time of the user is shortened, and contents such as coupons for the retrieved information are reduced. The receiving operation can also be easily performed.

In the past, only extensive regional event information and advertisement information had to be transmitted through the data broadcasting network. However, according to the present invention, since regional filtering is possible, data broadcasting stations or advertisement providers generate local regional event information and advertisement information and transmit them. can do.

In addition, in each government office can send out events, announcements, etc. for each region through the entire data broadcasting network, the mobile terminal can immediately receive the information announced in the local government office.

In addition, there is an effect that the moving user can be provided with details of the weather, traffic conditions, etc. of the area moved through the data broadcasting network without setting a separate mobile terminal.

Claims (22)

In the method of providing the advertisement data including location information so that only the advertisement of the region where the mobile terminal is located to be selectively provided, (a) receiving advertisement information and location information from a plurality of advertisement companies; (b) generating advertisement company information by mapping the advertisement information with the location information; (c) integrating a plurality of advertisement company information to generate advertisement data; And (d) transmitting the generated advertisement data through a data broadcasting network; Method of providing advertising data of a location-based advertising service comprising a. The method of claim 1, Step (a) is, The advertisement data providing method of the location-based advertising service, characterized in that for receiving the content provided through the additional service together with the advertisement information and location information. The method of claim 1, Step (d) is, (d1) generating TPEG data by encrypting the advertisement data in a TPEG manner; And (d2) transmitting the TPEG data through a data channel of the data broadcasting network; Method of providing advertising data of a location-based advertising service, characterized in that it comprises a. In the advertisement data screening providing method for selecting and providing only the advertisement for the area located in the advertising data received by the mobile terminal through the data broadcasting network, (a) receiving a broadcast signal including the advertisement data through the data broadcasting network, wherein the advertisement data includes advertisement information of an advertisement company and advertisement company location information; (b) confirming location information of the mobile terminal; (c) selecting the received advertisement data based on the identified location information of the mobile terminal; And (d) displaying the selected advertisement data. Advertising data screening providing method comprising a. The method of claim 4, wherein Step (a) is, (a1) receiving TPEG data using a data channel of the data broadcasting network; (a2) extracting the advertisement data by decoding the TPEG data included in the data channel of the broadcast signal; And (a3) storing the extracted advertisement data Advertising data selection providing method comprising a. The method of claim 4, wherein Step (b) is, A network based scheme for calculating a current position of the mobile terminal by calculating a moving distance based on a position of a base station transmitter of a mobile communication network; A handset based method for receiving navigation data from a GPS satellite and receiving auxiliary data for calculation of the navigation data from the mobile communication network to calculate a current position. Advertising data screening providing method characterized in that for confirming the location information of the mobile terminal using one of the methods. The method of claim 4, wherein Step (c) is, And comparing the location information of the mobile terminal with the location information of the advertisement company included in the advertisement data, and selecting advertisement data within a predetermined range. The method of claim 4, wherein After step (d) above, (e) requesting an additional service to a mobile communication network when a request for providing an additional service for the displayed advertisement data is input; And (f) receiving content related to the requested supplementary service from the mobile communication network Advertising data screening providing method characterized in that it further comprises. The method of claim 4, wherein After step (d) above, (e) repeating the process after step (a) if a preset advertisement data update period arrives; And (f) repeating the process after step (b) if a preset location information update period arrives; Advertising data screening providing method characterized in that it further comprises. In the method of providing the advertisement data including location information so that only the advertisement of the region where the mobile terminal is located to be selectively provided, (a) receiving advertisement information and location information from a plurality of advertisement companies; (b) generating advertisement company information by mapping the advertisement information with the location information; (c) generating advertisement data for each region by reconstructing the advertisement company information for each region according to the location information; And (d) transmitting the reconstructed advertisement data for each region to a relay device of a corresponding region and transmitting the same; Method of providing advertising data for each location of the location-based advertising service comprising a. The method of claim 10, Step (d) is, (d1) generating TPEG data for each region by encrypting the advertisement data for each region by a TPEG method; (d2) transmitting the TPEG data for each region to a relay device of the region; And (d3) transmitting, by the relay device, TPEG data for each region through a data channel of a data broadcasting network; Method of providing advertising data of a location-based advertising service, characterized in that it comprises a. In the method for providing the advertisement data for each region received by the mobile terminal through a data broadcasting network, (a) receiving region-specific TPEG data of a region located from the data broadcasting network, wherein the region-specific TPEG data is information encoded by region-specific advertisement data in a TPEG manner; (b) extracting the advertisement data for each region by decoding the TPEG data for each region; And (c) displaying the extracted regional advertisement data. Regional advertising data providing method comprising a. The method of claim 12, After step (c), (d) repeating the process after step (a) if a preset advertisement data update period arrives; And (e) repeating the process after step (a) if the position change of the mobile terminal is changed and the relay device in charge is changed; Method for providing regional advertising data, characterized in that it further comprises. The method of claim 12, After step (c), (d) requesting an additional service to a mobile communication network when a request for providing an additional service for the displayed advertisement data is input; And (e) receiving content related to the requested supplementary service from the mobile communication network; Method for providing regional advertising data, characterized in that it further comprises. A mobile terminal supporting a location-based advertising service for selecting and providing only advertisement data of a region located among a plurality of advertisement data included in a broadcast signal received through a data broadcasting network, A data memory for storing a plurality of advertisement data received through the broadcast signal and contents related to the advertisement data received through a mobile communication network; A program memory storing a filtering program for selecting only advertisement data of a region located among the advertisement data; A key input unit for receiving a menu selection for the location-based advertising service from a user of the mobile terminal; An LCD display unit displaying data broadcast and advertisement data included in the broadcast signal; A transceiver for receiving a broadcast signal from the data broadcast network, transmitting and receiving a location information confirmation signal and a related signal of the content with the mobile communication network; And The microprocessor processes the advertisement data received from the data broadcasting network, checks the current location, and then selects only the advertisement data of the region located by using the filtering program. A mobile terminal comprising a. The method of claim 15, The microprocessor, A data broadcast signal processing module for processing a broadcast signal received through the data broadcast network; A positioning module for checking position information of the mobile terminal through the mobile communication network; An advertisement filtering module that selects only advertisement data of a region located from among a plurality of advertisement data received using the filtering program; And Advertising service application execution module for executing an advertising service application that is a program that provides the location-based advertising service to the user of the mobile terminal A mobile terminal comprising a. A mobile communication system supporting a location-based advertising service that selects and provides only advertisement data of a region where a mobile terminal is located among a plurality of advertisement data included in a broadcast signal received through a data broadcasting network. A base station transmitter for performing a network termination function for communication with the mobile terminal; A base station controller controlling a plurality of the base station transmitters; A location information providing server that performs location information and location information change tracking function of the mobile terminal; A gateway that performs a connection function with an advertisement provider that provides content related to the advertisement data; A mobile communication switching center performing a call processing function for confirming the location information between the mobile terminal and the location information providing server, and performing a call processing function related to the transmission and reception of the content between the mobile terminal and the gateway. Mobile communication system comprising a. The method of claim 17, The mobile communication system, A positioning server storing auxiliary data for performing position calculation using navigation data received from a GPS satellite, wherein the auxiliary data includes coordinate information or identification code information of the GPS satellite. A mobile communication system further comprising. The method of claim 17, The advertising company, An advertisement server for generating a plurality of advertisement data by matching the advertisement information and location information received from a plurality of advertisement companies and transmitting the generated advertisement data to the data broadcasting network; And An advertisement database storing the advertisement data generated by the advertisement server and the contents. Mobile communication system comprising a. The method of claim 19, The ad server, A program storage unit for storing a program for generating the advertisement data and a program for processing a call associated with transmission and reception of the content; An input unit for receiving the advertisement information and location information from a plurality of advertisement companies; A network interface card providing an interface for communicating with the data broadcasting network and the gateway; A controller which calls a program for generating advertisement data stored in the program storage unit, generates the advertisement data from advertisement information and location information input through an input unit, and then transmits the advertisement data to a data broadcasting network through a network interface card; And Database management module for performing input and output of the advertisement data and the content stored in the advertisement database Mobile communication system comprising a. The method of claim 20, The ad server, A memory for temporarily storing data processed by the controller; A display unit for providing an operation state of the advertisement server in a monitor form; A mobile communication system further comprising. The method of claim 20, The control unit, And when the request for providing the content is received through the network interface card, calling the content requested using the database management module and transmitting the content to the gateway.

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