CN109377283A - Bus platform advertisement intelligent jettison system and its method - Google Patents
Bus platform advertisement intelligent jettison system and its method Download PDFInfo
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- CN109377283A CN109377283A CN201811303584.4A CN201811303584A CN109377283A CN 109377283 A CN109377283 A CN 109377283A CN 201811303584 A CN201811303584 A CN 201811303584A CN 109377283 A CN109377283 A CN 109377283A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention discloses a kind of bus platform advertisement intelligent jettison system and method, system includes intelligent bus platform, intelligent movable mobile phone and remote server；The intelligent bus platform further includes advertisement display, WiFi sharing module, platform control module and for realizing the wireless communication module communicated to connect with the remote server.Its method is the following steps are included: S1:WiFi sharing module provides WiFi signal covering；S2:WiFi sharing module scanning smart phone simultaneously reads intelligent movable mobile phone information, including IMEI/MEID code, is uploaded to platform control module；S3: information is uploaded to remote server by platform control module；S4: remote server carries out big data analysis, prejudges user preferences, launches advertisement on demand；S5: platform control module controls advertisement display and carries out advertisement dispensing.Its remarkable result are as follows: realize the personalized of bus platform advertisement and launch and automatically switch, improve the specific aim of dispensing, enhance effect, saved manpower and material resources cost.
Description
Technical field
The present invention designs public transport infrastructure field, in particular, designing a kind of bus platform advertisement intelligent dispensing
System and method.
Background technique
Bus platform is essential component part in urban public transport, is dispersed throughout the streets and lanes in city, effectively
Series connection played entire city.The convenience-for-people functions such as station platform information, bus shift information are announced since bus platform has,
Nearly all platform, no matter its size specification, shape orientation can cause citizen easily note that this is also bus platform band
Huge commercial propaganda potentiality are carried out.In existing bus platform, it is both provided with billboard substantially and has carried out advertisement dispensing,
Function is also had nothing in common with each other, and has government notice, advertising of public utility, enterprise's businessman's commercial propaganda etc..
In traditional bus platform advertisement dispensing form, with the most normal in substantially colored sheet insertion bus platform billboard
See, replacement and maintenance require artificial scene and carry out, time-consuming and laborious, with high costs, cannot accomplish to have and targetedly orient
Publicity.Moreover, the ad content that conventional ads launch mode updates slowly, the effect of publicity is not ensured, it is difficult to receive expected effect
Fruit.
In the prior art, application No. is the Chinese invention patent applications of " 201510860691.7 ", propose a kind of platform
Advertisement display method, device and server realize the dynamic play of bus platform advertisement.But the optimized integration of the invention is
Be embedded with the bus card of RFID chip, the effective range of RFID induction technology be it is smaller, the content that can be read is few.And in RFID
In chip bus card, personal information has just secured when hair fastener, moves there is no the use according to user's later period
State updates, even if having read the information, the Technical Reference meaning launched to advertisement is also little, therefore the technical effect of the technical solution
Without larger economic value.In environment of this data in geometric growth, dynamic analysis in real time, ability are carried out to big data
Present case is more adapted to, carries out advertisement dispensing with a definite target in view.Still more, in following public transit system, bus card has pole
It may be replaced by mobile phone greatly, the technical solution that the invention is proposed at that time just loses it and realizes premise.
Summary of the invention
For the defects in the prior art, the invention proposes a kind of bus platform advertisement intelligent jettison system and its sides
Method.
To achieve the above object, used technical solution is as follows:
A kind of bus platform advertisement intelligent jettison system, key are: including intelligent bus platform, intelligent movable mobile phone
And remote server；The intelligent bus platform further include advertisement display, WiFi sharing module, platform control module and
For realizing the wireless communication module communicated to connect with the remote server；
The WiFi sharing module: providing free WiFi connection to the intelligent movable mobile phone, and reads WiFi covering model
Interior intelligent movable mobile phone information, including IMEI/MEID code are enclosed, platform control module is uploaded to；
The platform control module: the intelligent movable mobile phone information read from WiFi sharing module is received, is gone forward side by side
Row caching is wrapped into arranging later module by wireless communication and is sent to remote server；It receives simultaneously and comes from remote service
The advertising information of device carries out advertising information to control the advertisement display progress advertisement dispensing after caching arranges；
The remote server: the intelligent movable mobile phone information from platform control module is received, and it is counted greatly
According to analysis, characteristic selects corresponding advertisement in stored advertisement base based on the analysis results, is sent to platform control module；And
And the valence of advertisement is launched also according to the current bus platform of how much judgements of intelligent movable mobile phone number in current WiFi coverage area
Lattice.
In order to which big data analysis is more intelligently goed deep into, the preferred contents for the passenger that waits, Jin Ergen are more comprehensively specifically understood
Like personalized advertisement according to it to launch, the WiFi sharing module can also read the intelligent movable mobile phone for having accessed shared WiFi
Installation application and its trace that surfs the web, and using the IMEI/MEID code of the information read and intelligent movable mobile phone as
Intelligent movable mobile phone information is sent to remote server together.
As the preferred embodiment for improving network transmission efficiency, the remote server is worked in the platform control module
Client-server mode, using ftp file transfer protocol.
In order to improve the working efficiency of platform control module, the settable advertisement cache bar number of platform control module is most
Big threshold value and minimum threshold, if the advertisement bar number for having cached completion has reached max-thresholds, platform control module is actively disconnected
Advertising information transmission connection；If the advertisement bar number for having cached completion is less than minimum threshold, platform control module is re-established extensively
Accuse information transmission connection；Wherein, caching ad is aobvious in advertisement according to the sequencing of caching for the platform control module control
Showing device is launched, and every launched is cached deletion after an advertisement.
The advertisement display may be configured as two pieces of identical LED displays, provide more more options for the dispensing of advertisement.
Optionally, the platform control on the basis of advertisement display of two pieces of identical LED display compositions is established
Molding root tuber is in the average duration in shared WiFi coverage area according to the intelligent movable mobile phone, control advertisement display into
The differential advertisement of row is launched: if the average duration is less than or equal to double screen and launches threshold value, being controlled in the advertisement display module
Two pieces of LED displays play same advertising information simultaneously；Threshold value is launched if more than double screen, then controls two pieces of LED displays
Different advertising informations are played simultaneously；Wherein, the intelligent movable mobile phone be in the average duration in shared WiFi coverage area by
Remote server is sent to controller of platform after big data analysis.
As the application of basis property, intelligent movable mobile phone can realize free Internet access by connecting shared WiFi.
In conjunction with above system structure, the present invention also provides a kind of bus platform advertisement intelligent put-on method, this method
Key be the following steps are included:
S1:WiFi sharing module is provided about stable WiFi signal covering in bus platform；
It includes IMEI/MEID code that S2:WiFi sharing module, which scans the intelligent movable mobile phone in coverage area and reads it,
Then intelligent movable mobile phone information is uploaded to platform control module；
S3: platform control module receives the information uploaded by WiFi sharing module, is packaged after arranging and is uploaded to long-range clothes
Business device；
S4: remote server receives the message of platform control module transmission and carries out big data analysis to it, prejudges out and works as
The hobby of intelligent movable mobile phone user in preceding WiFi coverage area, selects satisfactory advertisement from the advertising information prestored
Information is sent to platform control module；
S5: platform control module receives the advertising information sent by remote server, controls after arranging by caching
Advertisement display carries out advertisement dispensing.
Optionally, in step S2 the read intelligent movable mobile phone information of WiFi sharing module may also include accessed altogether
Enjoy the application of installation of the intelligent movable mobile phone of WiFi and its trace that surfs the web.
Optionally, step S4 remote server equally can also be according to intelligent movable mobile phone number in current WiFi coverage area
How much purpose determines that current bus platform launches the price of advertisement.
Further, step S3, in S4, S5, the remote server and the platform control module work in server-
Client mode and use ftp file transfer protocol.
Remarkable result of the invention is: using smart phone and WiFi technology of sharing realize advertisement at bus platform from
It is dynamic to launch, switch, and public transport is improved so that personalized launch advertisement according to the personal preference of big data intellectual analysis user
Specific aim, the validity of platform advertisement dispensing, enhance the dispensing effect of advertisement.Also by establishing a bus platform advertisement intelligence
The system that can be launched, has saved manpower and material resources cost, has maximally utilized limited public resource.
Detailed description of the invention
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art
Embodiment or attached drawing needed to be used in the description of the prior art do and simply introduce.In all the appended drawings, similar element
Or part is generally identified by similar appended drawing reference.In attached drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 is bus platform advertisement intelligent jettison system schematic diagram proposed by the invention；
Fig. 2 is bus platform advertisement intelligent put-on method flow chart proposed by the invention.
Specific embodiment
It is described in detail below in conjunction with embodiment of the attached drawing to technical solution of the present invention.Following embodiment is only used for
Clearly illustrate technical solution of the present invention, therefore be only used as example, and cannot be used as a limitation and limit protection model of the invention
It encloses.
The present embodiment realizes a kind of bus platform advertisement intelligent jettison system, which includes intelligent bus platform, moves
Dynamic smart phone and remote server；The intelligent bus platform further includes advertisement display, WiFi sharing module, platform control
Molding block and for realizing the wireless communication module communicated to connect with the remote server；
The WiFi sharing module: providing free WiFi connection to the intelligent movable mobile phone, and reads WiFi covering model
Interior intelligent movable mobile phone information, including IMEI/MEID code are enclosed, platform control module is uploaded to；
The platform control module: the intelligent movable mobile phone information read from WiFi sharing module is received, is gone forward side by side
Row caching is wrapped into arranging later module by wireless communication and is sent to remote server；It receives simultaneously and comes from remote service
The advertising information of device control the advertisement display after caching arranges and launch to advertising information；
The remote server: the intelligent movable mobile phone information from platform control module is received, and it is counted greatly
According to analysis, characteristic selects corresponding advertisement in stored advertisement base based on the analysis results, is sent to platform control module；And
And the valence of advertisement is launched also according to the current bus platform of how much judgements of intelligent movable mobile phone number in current WiFi coverage area
Lattice.
In order to which big data analysis is more intelligently goed deep into, the preferred contents for the passenger that waits, Jin Ergen are more comprehensively specifically understood
Like personalized advertisement according to it to launch, the WiFi sharing module also has read the intelligent movable mobile phone for having accessed shared WiFi
The application of installation and its trace that surfs the web, and together by the IMEI/MEID code of the information read and intelligent movable mobile phone
It is sent to remote server.Meanwhile the remote server and the platform control module work in client-server mould
Formula, using ftp file transfer protocol.In this document transmission connection, the platform control module is additionally provided with advertisement cache bar
Several max-thresholds and minimum threshold, if the advertisement bar number for having cached completion has reached max-thresholds, platform control module master
Dynamic circuit breaker opens advertising information transmission connection；If the advertisement bar number for having cached completion is less than minimum threshold, platform control module is again
Establish advertising information transmission connection；Wherein, caching ad exists according to the sequencing of caching for the platform control module control
Advertisement display is launched, and every launched is cached deletion after an advertisement.Specifically in the present embodiment, most
Big threshold value is 10, minimum threshold 5.The results show that establishing the advertisement transmission mode of connection using this mode, platform control is improved
The working efficiency and network transmission efficiency of molding block.
In the present embodiment, the advertisement display is set as two pieces of identical LED displays, provides for the dispensing of advertisement
More more options.Based on the advertisement display, the platform control module is in shared WiFi according to the intelligent movable mobile phone
Average duration in coverage area, control advertisement display carry out differential advertisement dispensing: if the average duration is less than etc.
Threshold value is launched in double screen, then controls two in the advertisement display module pieces of LED displays while playing same advertising information；
Threshold value is launched if more than double screen, then controls two pieces of LED displays and plays different advertising informations simultaneously.Wherein, the intelligent movable
The average duration that mobile phone is in shared WiFi coverage area is sent to platform control by remote server after big data analysis
Device processed.In the present embodiment, double screen launches threshold value and is set as 10s.
Basic ground, the bus platform of the realized system of the present embodiment are intelligent movable mobile phone by the setting of shared WiFi
Provide the service that shared WiFi realizes free Internet access that connects.
In conjunction with above system structure, the present embodiment also achieves a kind of bus platform advertisement intelligent put-on method, this method
It mainly comprises the steps that
S1:WiFi sharing module is provided about stable WiFi signal covering in bus platform；
It includes IMEI/MEID code that S2:WiFi sharing module, which scans the intelligent movable mobile phone in coverage area and reads it,
Then intelligent movable mobile phone information is uploaded to platform control module；
S3: platform control module receives the information uploaded by WiFi sharing module, is packaged after arranging and is uploaded to long-range clothes
Business device；
S4: remote server receives the message of platform control module transmission and carries out big data analysis to it, prejudges out and works as
The hobby of intelligent movable mobile phone user in preceding WiFi coverage area, selects satisfactory advertisement from the advertising information prestored
Information is sent to platform control module；
S5: platform control module receives the advertising information sent by remote server, controls after arranging by caching
Advertisement display carries out advertisement dispensing.
Wherein, the personal information of the read intelligent movable mobile phone of WiFi sharing module further includes having accessed in step S2
The application of installation of the intelligent movable mobile phone of shared WiFi and its trace that surfs the web.
Step S3, in S4S5, the remote server is set as the work of client-server with the platform control module
Operation mode and use ftp file transfer protocol progress advertising information transmission.
Meanwhile step S4 remote server also according in current WiFi coverage area intelligent movable mobile phone number it is more
Determine that current bus platform launches the price of advertisement less.The price that its advertisement is launched is calculated according to following formula: d=b × n × s
× t+a, wherein d represents the price of Current ad dispensing；A indicates billboard occupancy expenses, is definite value；It is single that b indicates that advertisement is launched
Position duration price, the actual geographic position as at bus platform are codetermined in conjunction with current slot；T indicates that advertisement plays
Time；S indicates the size of LED display in advertisement display, is definite value；N indicates number impact factor, is thrown by advertisement
The number for decontroling smart phone within the scope of WiFi when beginning determines, if smart phone number is greater than n1, then n is 3, if smart phone number
Less than n1And it is greater than n2, then n is 2, if smart phone number is less than n2, then n is 1, n1With n2For smart phone quantity threshold and n1>
n2.Intelligent movable mobile phone number in current WiFi coverage area, is obtained by WiFi sharing module.
In the present embodiment specific implementation, the passenger that waits carries the shared WiFi covering that intelligent movable mobile phone enters bus platform
After range, WiFi sharing module just reads the IMEI/MEID code of its smart phone, is uploaded to platform control module and carries out letter
Singles wrap to arrange is sent to remote server later, and remote server carries out big data analysis to the cellphone information sent, from
And determine that number near current platform, the passenger that waits like the conditions such as content, further according to decision condition selectively to bus station
Platform sends the advertising information being pre-stored in remote server.Remote server is simultaneously also according to the time in current WiFi coverage area
Vehicle patronage determines the price for the unit time that current bus platform advertisement is launched, as the index that business development utilizes, instead
It feeds advertisement putting business.The smart phone of passenger of waiting can either automatically or manually be connected into the shared WiFi of bus platform, thus
Obtain the AP access of free Internet access.Once connection is established, then WiFi sharing means will read the installation application in smart phone
Information and the trace that surfs the web are uploaded to platform control module and carry out being sent to remote server after simple packing arranges, far
Journey server then passes through big data analysis and analysis of central issue further appreciates that passenger demand of waiting, and obtains more accurate advertisement and throws
Put direction.
Meanwhile remote server is worked as also according to how much judgements of intelligent movable mobile phone number in current WiFi coverage area
Preceding bus platform launches the price of the unit time of advertisement.The price that its advertisement is launched is calculated according to following formula: d=b × n ×
s×t+a.By the formula as it can be seen that in this system, advertisement release price is influenced by the period is launched, with the increase of advertisement duration
And increase, moreover, number is more in WiFi coverage area, advertisement screen is bigger, and expense is higher.
The present embodiment, which also passes through the system of having built, realizes the duration statistical analysis that the passenger that waits stays in bus platform.It is logical
The perceptional function for crossing WiFi sharing module obtains the residence time of each passenger that waits, to sum up a data set, uploads
To remote server, the average waiting time for the passenger that waits, concentration class highest time etc. information are obtained by analysis.Pass through
It waits the analysis of passenger's residence time, has obtained more advertisements and launched referring to indexs, so that bus platform advertisement is launched more
It is intelligent, efficient.
In conclusion the present invention realizes the automatic throwing of advertisement at bus platform using smart phone and WiFi technology of sharing
It puts, switch, and advertisement is launched according to the personal preference personalization of user, improve the specific aim of bus platform advertisement dispensing, have
Effect property, to enhance the dispensing effect of advertisement.System also by establishing the dispensing of a bus platform advertisement intelligent is saved
Manpower and material resources cost has maximally utilized limited resource.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify to technical solution documented by previous embodiment, or some or all of the technical features are equal
Replacement；And these are modified or replaceed, the model for technical solution of the embodiment of the present invention that it does not separate the essence of the corresponding technical solution
It encloses, should all cover in the range of claim and specification of the invention.
Claims (10)
1. a kind of bus platform advertisement intelligent jettison system, it is characterised in that: including intelligent bus platform, intelligent movable mobile phone and
Remote server；The intelligent bus platform further includes advertisement display, WiFi sharing module, platform control module and use
In the wireless communication module realized and the remote server communicates to connect；
The WiFi sharing module: free WiFi connection is provided to the intelligent movable mobile phone, and is read in WiFi coverage area
Intelligent movable mobile phone information, including IMEI/MEID code is uploaded to platform control module；
The platform control module: the intelligent movable mobile phone information read from WiFi sharing module is received, and is delayed
It deposits, is wrapped into arranging later module by wireless communication and is sent to remote server；It receives simultaneously from remote server
Advertising information carries out advertising information to control the advertisement display progress advertisement dispensing after caching arranges；
The remote server: receiving the intelligent movable mobile phone information from platform control module, and big data point is carried out to it
Analysis, characteristic selects corresponding advertisement in stored advertisement base based on the analysis results, is sent to platform control module；And also
The price of advertisement is launched according to the current bus platform of how much judgements of intelligent movable mobile phone number in current WiFi coverage area.
2. bus platform advertisement intelligent jettison system according to claim 1, it is characterised in that: the WiFi sharing module
Also read the application of installation for the intelligent movable mobile phone for having accessed shared WiFi and its trace that surfs the web.
3. bus platform advertisement intelligent jettison system according to claim 1, it is characterised in that: the remote server with
The platform control module works in client-server mode, using ftp file transfer protocol.
4. bus platform advertisement intelligent jettison system according to claim 3, it is characterised in that: the platform control module
The max-thresholds and minimum threshold of advertisement cache bar number are provided with, if the advertisement bar number for having cached completion has reached max-thresholds,
Then platform control module actively disconnects advertising information transmission connection；If the advertisement bar number for having cached completion is less than minimum threshold,
Platform control module re-establishes advertising information transmission connection；Wherein, platform control module control caching ad according to
The sequencing of caching is launched in advertisement display, and every launched is cached deletion after an advertisement.
5. bus platform advertisement intelligent jettison system according to claim 1, it is characterised in that: the advertisement display
For two pieces of identical LED displays.
6. bus platform advertisement intelligent jettison system according to claim 5, it is characterised in that: the platform control module
It is in the average duration in shared WiFi coverage area according to the intelligent movable mobile phone, control advertisement display carries out difference
Change advertisement to launch: if the average duration is less than or equal to double screen and launches threshold value, controlling two pieces in the advertisement display module
LED display plays same advertising information simultaneously；Threshold value is launched if more than double screen, then controls two pieces of LED displays and broadcasts simultaneously
Put different advertising informations；Wherein, the intelligent movable mobile phone is in the average duration in shared WiFi coverage area by remotely taking
Business device is sent to controller of platform after big data analysis.
7. a kind of bus platform advertisement intelligent put-on method as described in claim 1, it is characterised in that the following steps are included:
S1:WiFi sharing module is provided about stable WiFi signal covering in bus platform；
S2:WiFi sharing module scans the intelligent movable mobile phone in coverage area and reads the movement that it includes IMEI/MEID code
Smart phone information is uploaded to platform control module；
S3: platform control module receives the information uploaded by WiFi sharing module, is packaged after arranging and is uploaded to remote server；
S4: remote server receives the message of platform control module transmission and carries out big data analysis to it, prejudges out current
The hobby of intelligent movable mobile phone user in WiFi coverage area selects satisfactory advertisement letter from the advertising information prestored
Breath is sent to platform control module；
S5: platform control module receives the advertising information sent by remote server, controls advertisement after arranging by caching
Display device carries out advertisement dispensing.
8. bus platform advertisement intelligent put-on method according to claim 7, it is characterised in that: WiFi is shared in step S2
The read intelligent movable mobile phone information of module further includes having accessed the installation application of the intelligent movable mobile phone of shared WiFi
And its trace that surfs the web.
9. bus platform advertisement intelligent put-on method according to claim 7, it is characterised in that: step S4 medium-long range service
Device launches the valence of advertisement also according to the current bus platform of how much judgements of intelligent movable mobile phone number in current WiFi coverage area
Lattice.
10. bus platform advertisement intelligent put-on method according to claim 7, it is characterised in that: step S3, in S4, S5,
The remote server and the platform control module work in client-server mode and using ftp file transfer protocols.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811303584.4A CN109377283B (en) | 2018-11-02 | 2018-11-02 | Intelligent advertisement delivery system and method for bus station platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811303584.4A CN109377283B (en) | 2018-11-02 | 2018-11-02 | Intelligent advertisement delivery system and method for bus station platform |
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| Publication Number | Publication Date |
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| CN109377283A true CN109377283A (en) | 2019-02-22 |
| CN109377283B CN109377283B (en) | 2021-03-16 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811303584.4A Active CN109377283B (en) | 2018-11-02 | 2018-11-02 | Intelligent advertisement delivery system and method for bus station platform |
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| CN109377283B (en) | 2021-03-16 |
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