CN111160946A - Advertisement accurate delivery privacy protection method and system based on video technology - Google Patents
Advertisement accurate delivery privacy protection method and system based on video technology Download PDFInfo
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- CN111160946A CN111160946A CN201910311927.XA CN201910311927A CN111160946A CN 111160946 A CN111160946 A CN 111160946A CN 201910311927 A CN201910311927 A CN 201910311927A CN 111160946 A CN111160946 A CN 111160946A
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Abstract
The invention provides a privacy protection method and a privacy protection system for accurate advertisement delivery based on a video technology, which relate to the technical field of outdoor advertisement delivery, and the method comprises the following steps of 1: acquiring a video image by using a camera on an advertisement screen, and analyzing and determining the number of people in the video image; step 2: judging the basic characteristic attributes of all the personnel in the video image, and setting a characteristic label according to the basic characteristic attributes; and step 3: judging the number of personnel, and carrying out advertisement pushing according to the feature tag; and 4, step 4: and throwing the pushed advertisement to an advertisement screen. The invention mainly aims at the video analysis of the camera of the outdoor advertisement screen of the entrance guard, judges the number of people of audiences, and makes an advertisement comprehensive delivery decision according to the characteristic labels of the audiences, thereby reducing the direction of the advertisement and protecting the privacy of the audiences.
Description
Technical Field
The invention relates to the technical field of outdoor advertisement putting, in particular to a privacy protection method and a privacy protection system for accurate advertisement putting based on a video technology.
Background
At present, outdoor advertisement delivery is a direct delivery mode, and attention of audiences is determined through methods such as video analysis and WIFI monitoring.
Patent numbers: 201010543848.0, patent name: the outdoor media remote monitoring method and the system thereof provide a method which can realize remote, real-time and dynamic monitoring of the pedestrian volume, the attention rate, the attention time and the like in a certain area before the advertisement in the display process of the outdoor advertisement; patent numbers: 201610094419.7, patent name: the method and the device for outdoor advertisement putting provide a method for carrying out behavior characteristic analysis of the put advertisement content and audiences and carrying out audience quantity statistics; patent numbers: 201810831752.0, patent name: an outdoor advertisement people flow statistical system and method thereof, which provides a method for monitoring people flow near advertisement by using connection modes such as WIFI, telecommunication and the like; the system is mainly used for charging aiming at monitoring the flow of people, and does not pay attention to the specific conditions and characteristics of audiences; the management aiming at advertisement putting only focuses on the position of an advertisement screen, advertisement playing content and the like for management; for monitoring the traffic of people by using data sources of third parties such as WIFI (wireless fidelity) and telecommunication data as tags, the source of the tags is not a core problem, and only the fact that tag data can be acquired is assumed and the tags are defined.
In conclusion, the existing advertisements are subjected to post statistics and management, and an advertisement comprehensive delivery decision is not made according to the characteristic labels of audiences; and the existing accurate advertisement putting mainly aims at the targeted advertisement putting of the crowd who shops on the internet or at the mobile phone terminal, the crowd generally receives the targeted advertisement through a computer and the mobile phone terminal, but the outdoor advertisement screen is used for accurate advertisement putting, and more than one audience is possible, so that the problem of personal privacy is easily exposed, for example, when the advertising agent is pushed to a middle-aged person, if other people see the advertising agent, the targeted advertisement putting person can be embarrassed. Therefore, how to realize accurate delivery of outdoor advertisements, reduce the direction of the advertisements, and protect the privacy of audiences is a technical problem which needs to be solved urgently.
Disclosure of Invention
In view of the above disadvantages of the prior art, an object of the present invention is to provide a privacy protection method and system for accurate advertisement delivery based on video technology, which mainly perform video analysis on a camera of an outdoor advertisement screen of an entrance guard, determine the number of audiences, make an advertisement comprehensive delivery decision according to characteristic tags of the audiences, reduce the advertisement specificity, and protect the privacy of the audiences.
The invention provides a privacy protection method for accurately delivering advertisements based on a video technology, which comprises the following steps:
step 1: acquiring a video image by using a camera on an advertisement screen, and analyzing and determining the number of people in the video image;
step 2: judging the basic characteristic attributes of all the personnel in the video image, and setting a characteristic label according to the basic characteristic attributes;
and step 3: judging the number of personnel, and carrying out advertisement pushing according to the feature tag;
and 4, step 4: and throwing the pushed advertisement to an advertisement screen.
Further, the number of the personnel is judged, and the advertisement pushing is carried out according to the characteristic label, and the steps are as follows:
step 3.1: judging the number of the personnel;
step 3.2: if the number of the advertisements is one, matching the corresponding advertisements for pushing according to the feature tag of one person;
step 3.3: if the number of the users is multiple, whether a common feature tag exists needs to be judged, and if the common feature tag exists, the corresponding advertisement is matched according to the common feature tag for pushing; if not, randomly selecting an advertisement which does not relate to privacy correlation for pushing.
Further, the number of people in the video image is realized based on a face detection technology.
Further, the basic characteristic attributes of the human in the video image are realized based on a human structure characteristic analysis technology.
The system comprises an advertisement screen, a video acquisition module, a personnel detection module, a personnel label module and a delivery decision module;
the video acquisition module is used for acquiring video images near the advertising screen;
the personnel detection module is used for detecting the quantity of personnel in the video image;
the personnel tag module is used for judging personnel basic characteristic attributes in the video image and setting a characteristic tag according to the basic characteristic attributes;
and the delivery decision module is used for making an advertisement comprehensive delivery decision according to the number of the personnel and the personnel characteristic label.
Furthermore, the video acquisition module is a camera arranged on the advertisement screen, and the personnel detection module, the personnel label module and the release decision module are functional modules realized based on computer programs.
Further, the judgment of the basic characteristic attribute is realized based on a human body structure characteristic analysis technology, and the number of the personnel is realized based on a human face detection technology.
As described above, the privacy protection method and system for accurately delivering advertisements based on the video technology of the present invention have the following advantages:
1. the invention utilizes the outdoor advertising screen, in particular to the camera of the outdoor advertising screen of the entrance guard machine to carry out video analysis, and does not need to introduce additional video monitoring equipment, face recognition cameras and other special equipment.
2. The invention judges the number of audiences by using a video analysis technology, and makes an advertisement comprehensive delivery decision according to the characteristic tags of the audiences, thereby reducing the direction of the advertisement and protecting the privacy of the audiences.
Drawings
FIG. 1 is a flowchart illustrating a privacy protection method for advertisement precise delivery according to an embodiment of the present invention;
fig. 2 is a block diagram illustrating a structure of a privacy protection system for accurate advertisement delivery disclosed in an embodiment of the present invention.
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present invention, and the drawings only show the components related to the present invention rather than the number, shape and size of the components in actual implementation, and the type, quantity and proportion of the components in actual implementation may be changed freely, and the layout of the components may be more complicated.
As shown in fig. 1, the present invention provides a privacy protection method for accurate advertisement delivery based on video technology, the method includes the following steps:
step 1: the method comprises the following steps of collecting video images by using a camera arranged on an advertisement screen, and analyzing and determining the number of people in the video images by using a face detection technology;
step 2: judging the basic characteristic attributes of all the personnel in the video image by utilizing a human body structure characteristic analysis technology, and setting a characteristic label according to the basic characteristic attributes;
the human body structure feature analysis technology is widely used, a deep neural network is generally adopted for feature recognition, the basic feature attributes generally comprise gender, age, clothes and the like, and also comprise emotion, posture (tall, short, fat and thin), accompanying (riding, carrying children, pushing wheelchairs and the like)
Therefore, the simple feature tags can be directly set based on the human body structure analysis result of the video image, such as age, gender, clothes, posture and the like;
and step 3: judging the number of personnel, and carrying out advertisement pushing according to the feature tag;
the method comprises the following specific steps:
step 3.1: judging the number of the personnel;
step 3.2: if the number of the advertisements is one, matching the corresponding advertisements for pushing according to the feature tag of one person;
step 3.3: if the number of the users is multiple, whether a common feature tag exists needs to be judged, and if the common feature tag exists, the corresponding advertisement is matched according to the common feature tag for pushing; if not, randomly selecting an advertisement which does not relate to privacy correlation for pushing.
And 4, step 4: and throwing the pushed advertisement to an advertisement screen.
Moreover, the time of delivery is fast response, and since the general response time in the internet advertising industry is within 100ms to 200ms (including network delay), and the calculation process is usually between 5ms to 30ms (not including network delay), the real-time response can be considered.
As shown in fig. 2, the system for protecting privacy of accurate advertisement delivery based on video technology includes an advertisement screen, a video acquisition module, a personnel detection module, a personnel tag module and a delivery decision module;
the video acquisition module is used for acquiring video images near the advertising screen;
the personnel detection module is used for detecting the quantity of personnel in the video image;
the personnel tag module is used for judging personnel basic characteristic attributes in the video image and setting a characteristic tag according to the basic characteristic attributes;
the delivery decision module is used for making an advertisement comprehensive delivery decision according to the number of the personnel and the characteristic labels of the personnel;
the video acquisition module is a camera arranged on the advertisement screen, the personnel detection module, the personnel label module and the putting decision module are functional modules realized based on a computer program and can be carried out in the advertisement screen or in a background SSP, a DSP and a transaction platform, the judgment of the basic characteristic attribute is realized based on a human body structure characteristic analysis technology, and the judgment of the quantity of the personnel is realized based on a human face detection technology.
In conclusion, the invention mainly aims at performing video analysis on the camera of the outdoor advertisement screen of the entrance guard, judging the number of audiences, making an advertisement comprehensive delivery decision according to the characteristic labels of the audiences, reducing the direction of the advertisement and protecting the privacy of the audiences. Therefore, the invention effectively overcomes various defects in the prior art and has high industrial utilization value.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.
Claims (7)
1. The privacy protection method for the accurate advertisement delivery based on the video technology is characterized by comprising the following steps:
step 1: acquiring a video image by using a camera on an advertisement screen, and analyzing and determining the number of people in the video image;
step 2: judging the basic characteristic attributes of all the personnel in the video image, and setting a characteristic label according to the basic characteristic attributes;
and step 3: judging the number of personnel, and carrying out advertisement pushing according to the feature tag;
and 4, step 4: and throwing the pushed advertisement to an advertisement screen.
2. The privacy protection method for accurately delivering advertisements based on video technology as claimed in claim 1, wherein the steps of determining the number of people and pushing advertisements according to the feature tags are as follows:
step 3.1: judging the number of the personnel;
step 3.2: if the number of the advertisements is one, matching the corresponding advertisements for pushing according to the feature tag of one person;
step 3.3: if the number of the users is multiple, whether a common feature tag exists needs to be judged, and if the common feature tag exists, the corresponding advertisement is matched according to the common feature tag for pushing; if not, randomly selecting an advertisement which does not relate to privacy correlation for pushing.
3. The privacy protection method for precise advertisement delivery based on video technology as claimed in claim 1, wherein: the number of people in the video image is realized based on a face detection technology.
4. The privacy protection method for precise advertisement delivery based on video technology as claimed in claim 1, wherein: the basic characteristic attribute of the personnel in the video image is realized based on a human body structure characteristic analysis technology.
5. Accurate advertisement putting privacy protection system based on video technique, its characterized in that: the system comprises an advertisement screen, a video acquisition module, a personnel detection module, a personnel label module and a delivery decision module;
the video acquisition module is used for acquiring video images near the advertising screen;
the personnel detection module is used for detecting the quantity of personnel in the video image;
the personnel tag module is used for judging personnel basic characteristic attributes in the video image and setting a characteristic tag according to the basic characteristic attributes;
and the delivery decision module is used for making an advertisement comprehensive delivery decision according to the number of the personnel and the personnel characteristic label.
6. The privacy protection system for precise advertisement delivery based on video technology as claimed in claim 5, wherein: the video acquisition module is a camera arranged on the advertisement screen, and the personnel detection module, the personnel label module and the release decision module are functional modules realized based on computer programs.
7. The privacy protection system for precise advertisement delivery based on video technology as claimed in claim 5, wherein: the judgment of the basic characteristic attribute is realized based on a human body structure characteristic analysis technology, and the personnel number is realized based on a human face detection technology.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910311927.XA CN111160946A (en) | 2019-04-17 | 2019-04-17 | Advertisement accurate delivery privacy protection method and system based on video technology |
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| CN201910311927.XA CN111160946A (en) | 2019-04-17 | 2019-04-17 | Advertisement accurate delivery privacy protection method and system based on video technology |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112158692A (en) * | 2020-09-09 | 2021-01-01 | 北京明略昭辉科技有限公司 | Method and device for acquiring flow of target object in elevator |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112158692A (en) * | 2020-09-09 | 2021-01-01 | 北京明略昭辉科技有限公司 | Method and device for acquiring flow of target object in elevator |
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Application publication date: 20200515 |