CN115423536B - Control method for publishing advertisement information in user management system - Google Patents
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Abstract
The invention relates to the field of Internet advertisement publishing, in particular to a control method for publishing advertisement information in a user management system, which comprises the following steps: step s1, detecting whether an online user exists; step s2, the central control unit detects the operation frequency aiming at a single online user and judges the time length and the frequency of the advertisement issued aiming at the user; step s3, the central control unit publishes advertisements in the advertisement area of the user interface of the user and selects a corresponding publishing mode according to whether the user stores interest records in the cloud platform; and step s4, the central control unit judges whether the classification of the advertisement accords with the interest of the user according to the advertisement clicking times, the advertisement watching time length and the interest record of the user in a single browsing period and adjusts the publishing mode of the advertisement and the interest record of the user according to the judgment result. The pertinence of advertisement publishing to the user interest degree is improved.
Description
Technical Field
The invention relates to the field of Internet advertisement publishing, in particular to a control method for publishing advertisement information in a user management system.
Background
Along with the popularization of the internet, when a user opens a webpage, a plurality of promoted advertisements appear, and advertisement publicity on the internet is more and more popular, but most of the advertisements promoted by the internet are not targeted, so that the advertisements are low in attraction to the user, how to correspondingly select the type of the released advertisement according to the interest of the user, and how to correspondingly process subsequent advertisement release according to reaction feedback of the user is a key point of attention of people.
Chinese patent publication No. CN114022199A discloses an internet advertisement publishing method, which includes the following steps: s1: establishing a network advertisement publishing platform and performing authority authentication; s2: storing advertisement information to be issued in various forms inside a platform; s3: establishing a preview platform on the basis of the advertisement publishing platform, and placing the novel content of the advertisement on the preview platform for display; s4: setting a key search engine. Therefore, the internet advertisement publishing method has the following problems: subsequent adjustment of the advertisement publishing manner cannot be performed according to the feedback made by the user to the published advertisement, resulting in poor advertisement publishing pertinence.
Disclosure of Invention
Therefore, the invention provides a control method for releasing advertisement information in a user management system, which is used for solving the problem that the pertinence of advertisement release is poor because the subsequent adjustment of an advertisement release mode can not be carried out according to the feedback of a user on the released advertisement in the prior art.
In order to achieve the above object, the present invention provides a control method for publishing advertisement information in a user management system, comprising:
step s1, detecting whether an online user exists;
step s2, aiming at a single online user, the central control unit detects the operation frequency of the user and judges the duration and the frequency of the advertisement issued aiming at the user according to the operation frequency of the user;
step s3, the central control unit issues advertisements in the advertisement area of the user interface of the user, if the user has an interest record in the cloud platform, the central control unit extracts advertisements matched with the interest record of the user from the advertisement classification library and issues the advertisements to the advertisement area, and if the user does not have the interest record in the cloud platform, the central control unit randomly selects one type of advertisements in the advertisement classification library to issue;
and step s4, the central control unit judges whether the classification of the advertisement accords with the interest of the user according to the advertisement clicking times, the advertisement watching time length and the interest record of the user in a single browsing period and adjusts the publishing mode of the advertisement and the interest record of the user according to the judgment result.
Further, in the step s2, the central control unit compares the operation frequency F of the user with a preset standard to determine the time length and frequency of the advertisement issued for the user; the central control unit is provided with a first preset operating frequency F1, a second preset operating frequency F2, a standard advertisement publishing time length Tz, a first time length adjusting coefficient alpha 1, a second time length adjusting coefficient alpha 2, a first frequency adjusting coefficient beta 1, a second frequency adjusting coefficient beta 2 and a third frequency adjusting coefficient beta 3, wherein F1 is more than 0 and less than F2, alpha 1 is more than 0 and less than alpha 2, beta 1 is more than 0 and less than beta 2 and less than beta 3,
if F is less than or equal to F1, the central control unit sets the time length T = Tz of the advertisement issued for the user and adjusts the frequency of the advertisement issued for the user to Fg, and sets Fg = F/beta 1;
if F1 < F ≦ F2, the central control unit setting a time length T = Tz- (α 1 × F) of the advertisement distributed for the user and adjusting a frequency of the advertisement distributed for the user to Fg, setting Fg = F/β 2;
if F2 < F, the central control unit sets a time length T = Tz- (α 2 × F) of the advertisement for the user's publication and adjusts the frequency of the advertisement to Fg, setting Fg = F/β 3.
Further, in the step s3, when randomly selecting a type of advertisement in the advertisement classification library for distribution, the central control unit compares the number N of times that the user clicks the type of advertisement in a single browsing period D with a preset standard to determine whether the user is interested in the type of advertisement; the central control unit is provided with a first click browsing frequency N1 and a second click browsing frequency N2, wherein N1 is more than 0 and less than N2,
if N is less than or equal to N1, the central control unit judges that the user has no interest in the advertisements, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the number N of times of clicking and browsing the advertisements in a single browsing period D of the user with a preset standard to judge whether the user has interest in the advertisements;
if N1 is more than N and less than or equal to N2, the central control unit preliminarily judges that the user has interest in the advertisements and further judges whether the user has interest in the advertisements according to the browsing duration of the clicked advertisements;
if N2 is less than N, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
Further, the central control unit detects a browsing time j of the user for the advertisement when preliminarily judging that the user has an interest in a single kind of advertisement, and compares the browsing time j with a preset standard to further judge whether the user has an interest in the advertisement; the central control unit is provided with a first preset browsing time length jz, wherein jz is more than 0,
if j is less than jz, the central control unit judges that the user has no interest in the advertisement, the user clicks and browses the advertisement by mistake, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the browsing time of the user with a preset standard again to judge whether the user has interest in the advertisement;
if j is larger than or equal to jz, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
Further, when the central control unit judges that the user has no interest in a single-category advertisement and randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, the central control unit records the replacement times M and compares the replacement times M with a preset standard to judge whether to replace and publish the advertisement; the central control unit is provided with the highest replacement publishing times Mmax, wherein, mmax is more than 0,
if M is less than Mmax, the central control unit judges that the replacement publication is allowed;
and if M is larger than or equal to Mmax, the central control unit judges that the replacement publication is not allowed and sends an electronic questionnaire to a mailbox stored in the cloud platform by the user.
Further, when judging that the user has an interest in the advertisement, the central control unit calculates the interest degree V of the user in the advertisement and compares the V with a preset standard to determine the ratio of the published quantity of the advertisement in the advertisement area to the total quantity of the advertisement in the advertisement area; the central control unit is provided with a first preset interest degree V1, a second interest degree V2, a standard proportion Kz, a first proportion regulating coefficient gamma 1 and a second proportion regulating coefficient gamma 2, wherein V1 is more than 0 and less than V2, gamma 1 is more than 0 and less than gamma 2, kz is more than 0 and less than Kz,
if V is less than or equal to V1, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = Kz is set;
if V1 is larger than V and smaller than or equal to V2, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = KzXgamma 1 is set;
and if V2 is less than V, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = Kz × γ 2 is set.
Further, when judging that the user has an interest in the advertisement, the central control unit calculates the interest degree V of the user in the advertisement and compares the V with a preset standard to determine the ratio of the area of the advertisement in the advertisement area to the total area of the advertisement in the advertisement area; the central control unit is provided with a first area adjusting coefficient omega 1, a second area adjusting coefficient omega 2 and a standard ratio Sz, wherein omega 1 is more than 0 and less than omega 2, sz is more than 0,
if V is less than or equal to V1, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz is set;
if V1 is larger than V and smaller than or equal to V2, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz × Ω 1 is set;
if V2 < V, the central control unit determines that the ratio of the area of such advertisement to the total area of advertisements in the advertisement area is set to S, and sets S = Sz × Ω 2.
Further, the central control unit calculates the difference Δ N between N and N2 or the difference Δ j between j and jz when determining that a single user has an interest in such advertisement, to determine how to calculate the interest level V of the user in such advertisement, setting Δ N = N-N2, Δ j = j-jz; the central control unit is provided with a first interestingness conversion coefficient delta 1 and a second interestingness conversion coefficient delta 2, wherein delta 1 is more than 0 and delta 2 is more than 0,
if the central control unit judges that the user has interest in the advertisements according to the comparison result of the number N of times of clicking the advertisements browsed by the user in a single browsing period D and a preset standard, the central control unit judges that the interest degree of the user in the advertisements is V, and V = delta N multiplied by delta 1 is set;
if the central control unit judges that the user has interest in the advertisement according to the comparison result of j and the preset standard, the central control unit judges that the interest degree of the user in the advertisement is V, and V = delta j multiplied by delta 2 is set.
Further, the cloud platform is provided with an updating period Dz for updating the interest records of the users who do not log on online for a long time.
Compared with the prior art, the method and the device have the advantages that the interest degree of the user for any type of advertisement is judged through the browsing time length, the click times and the questionnaire survey result of the user for the advertisement, and the quantity ratio and the area ratio of the advertisement in the advertisement area are correspondingly changed, so that the pertinence of the advertisement release on the interest degree of the user is improved.
Furthermore, the central control unit compares the operation frequency of the user with a preset standard to judge the time length and the frequency of advertisement publishing, so that the problem that the normal use of the user is influenced due to overlong advertisement time length and frequent advertisement frequency is avoided, the effect of publishing the user and the advertisement is not influenced, and the pertinence of the interest degree of the user is further improved.
Furthermore, the central control unit is provided with a first click browsing frequency N1 and a second click browsing frequency N2, and the interest degree of the user is more accurately analyzed according to the comparison result of the click browsing frequency and the preset standard, so that corresponding judgment and adjustment are performed, the advertisement publishing effect is ensured, and meanwhile, the pertinence of the invention on the interest degree of the user is further improved.
Furthermore, the central control unit is provided with a first preset browsing time jz, and the interest degree of the user is more accurately analyzed according to the comparison result of the browsing time and the preset standard, so that corresponding judgment and adjustment are made, the advertisement publishing effect is ensured, and meanwhile, the pertinence of the invention to the interest degree of the user is further improved.
Furthermore, the central control unit is provided with the highest replacement publishing times Mmax, so that the problem that the system replaces and publishes advertisements for many times due to personal problems of the user is solved, the user needs can be known more quickly and accurately by sending the electronic questionnaire to the mailbox stored in the cloud platform, time is saved, and meanwhile the pertinence of the invention to the user interest degree is further improved.
Furthermore, the central control unit judges how to determine the proportion of the published quantity of the advertisements in the advertisement area to the total quantity of the advertisements in the advertisement area according to the comparison result of the interest degree of the advertisements in the advertisement area by the user and the preset standard, so that the user can watch the interested advertisements more conveniently, the advertisement publishing effect is ensured, and the pertinence of the interest degree of the user is further improved.
Drawings
Fig. 1 is a flowchart of a control method for publishing advertisement information in a user management system according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating that the central control unit compares the operating frequency F of the user with a preset standard to determine the advertisement publishing duration and frequency according to the embodiment of the present invention;
FIG. 3 is a flowchart illustrating the central control unit comparing N with a predetermined criterion to determine whether the user has an interest in such an advertisement according to an embodiment of the present invention;
fig. 4 is a flowchart illustrating an embodiment of comparing, by the central control unit, a browsing duration j of a user with a preset criterion to determine whether the user is interested in such an advertisement.
Detailed Description
In order that the objects and advantages of the invention will be more clearly understood, the invention is further described below with reference to examples; it should be understood that the specific embodiments described herein are merely illustrative of the invention and do not delimit the invention.
Preferred embodiments of the present invention are described below with reference to the accompanying drawings. It should be understood by those skilled in the art that these embodiments are only for explaining the technical principles of the present invention, and do not limit the scope of the present invention.
It should be noted that in the description of the present invention, the terms of direction or positional relationship indicated by the terms "upper", "lower", "left", "right", "inner", "outer", etc. are based on the directions or positional relationships shown in the drawings, which are only for convenience of description, and do not indicate or imply that the device or element must have a specific orientation, be constructed in a specific orientation, and be operated, and thus, should not be construed as limiting the present invention.
Furthermore, it should be noted that, in the description of the present invention, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
Please refer to fig. 1, which is a flowchart of a control method for publishing advertisement information in a user management system according to an embodiment of the present invention, the control method for publishing advertisement information in a user management system includes:
step s1, detecting whether an online user exists;
step s2, aiming at a single online user, the central control unit detects the operation frequency of the user and judges the duration and the frequency of the advertisement issued aiming at the user according to the operation frequency of the user;
step s3, the central control unit issues advertisements in the advertisement area of the user interface of the user, if the user has an interest record in the cloud platform, the central control unit extracts advertisements matched with the interest record of the user from the advertisement classification library and issues the advertisements to the advertisement area, and if the user does not have the interest record in the cloud platform, the central control unit randomly selects one type of advertisements in the advertisement classification library to issue;
and s4, the central control unit judges whether the category of the advertisement meets the interest of the user or not according to the advertisement clicking times, the advertisement watching time length and the interest records of the user in a single browsing period and adjusts the publishing mode of the advertisement and the interest records of the user according to the judgment result.
Please refer to fig. 2, which is a flowchart illustrating that the central control unit determines the time length and frequency of advertisement publication according to the comparison between the operating frequency F of the user and the preset standard in the embodiment of the present invention, in step s2, the central control unit determines the time length and frequency of advertisement publication for the user according to the comparison between the operating frequency F of the user and the preset standard; the central control unit is provided with a first preset operating frequency F1, a second preset operating frequency F2, a standard advertisement publishing time length Tz, a first time length adjusting coefficient alpha 1, a second time length adjusting coefficient alpha 2, a first frequency adjusting coefficient beta 1, a second frequency adjusting coefficient beta 2 and a third frequency adjusting coefficient beta 3, wherein F1=30 times/second, F2=60 times/second, alpha 1=0.4, alpha 2=0.6, beta 1=4, beta 2=5, beta 3=6, tz =40 seconds;
if F is less than or equal to F1, the central control unit sets the time length T = Tz of the published advertisement aiming at the user and adjusts the frequency of the published advertisement aiming at the user to Fg, and Fg = F/beta 1 is set;
if F1 < F ≦ F2, the central control unit setting a time length T = Tz- (α 1 × F) of the advertisement distributed for the user and adjusting a frequency of the advertisement distributed for the user to Fg, setting Fg = F/β 2;
if F2 < F, the central control unit sets a time length T = Tz- (α 2 × F) of the advertisement for the user's publication and adjusts the frequency of the advertisement to Fg, setting Fg = F/β 3.
Specifically, if the central control unit judges that the frequency Fg of advertisement publishing is a non-integer, the Fg is taken as the nearest integer with the maximum value.
Please refer to fig. 3, which is a flowchart illustrating that the central control unit compares N with a preset criterion to determine whether the user is interested in such an advertisement, in step s3, the central control unit compares the number of times N that the user clicks such an advertisement in a single browsing period D with the preset criterion when randomly selecting a type of advertisement in the advertisement classification library for distribution to determine whether the user is interested in such an advertisement; the central control unit is provided with a first click browsing frequency N1 and a second click browsing frequency N2, wherein N1=5, N2=10,
if N is less than or equal to N1, the central control unit judges that the user has no interest in the advertisements, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the number N of times of clicking and browsing the advertisements in a single browsing period D of the user with a preset standard to judge whether the user has interest in the advertisements;
if N1 is more than or equal to N2, the central control unit preliminarily judges that the user has interest in the advertisements and further judges whether the user has interest in the advertisements according to the browsing time of the user aiming at the clicked advertisements;
if N2 is less than N, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
Please refer to fig. 4, which is a flowchart illustrating a central control unit comparing a browsing duration j of a user with a preset standard to determine whether the user is interested in such an advertisement, where the central control unit detects the browsing duration j of the user for the advertisement when preliminarily determining that the user is interested in a single kind of advertisement and compares j with the preset standard to determine whether the user is interested in such an advertisement; the central control unit is provided with a first preset browsing time length jz, wherein jz =1min,
if j is less than jz, the central control unit judges that the user has no interest in the advertisement, the user clicks and browses the advertisement at this time to be a false touch behavior, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the browsing time of the user with a preset standard again to judge whether the user has interest in the advertisement;
if j is larger than or equal to jz, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
With reference to fig. 1 to 4, when determining that the user has no interest in a single category of advertisement and randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, the central control unit records the replacement times M and compares M with a preset standard to determine whether to perform the replacement publishing; the central control unit is provided with a maximum replacement publication number Mmax, wherein Mmax =6,
if M is less than Mmax, the central control unit judges that the replacement publication is allowed;
and if M is larger than or equal to Mmax, the central control unit judges that the replacement publication is not allowed and sends an electronic questionnaire to a mailbox stored in the cloud platform by the user.
Specifically, when judging that the user has an interest in the advertisement, the central control unit calculates the interest degree V of the user in the advertisement and compares the V with a preset standard to determine the ratio of the number of the advertisements published in the advertisement area to the total number of the advertisements occupied in the advertisement area; the central control unit is provided with a first preset interestingness V1, a second interestingness V2, a standard occupation ratio Kz, a first occupation ratio adjusting coefficient gamma 1 and a second occupation ratio adjusting coefficient gamma 2, wherein V1=3, V2=6, gamma 1=2, gamma 2=3, kz =25%,
if V is less than or equal to V1, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = Kz is set;
if V1 is larger than V and smaller than or equal to V2, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = KzXgamma 1 is set;
if V2 is less than V, the central control unit judges that the ratio of the number of the advertisements to the total number of the advertisements in the advertisement area is set to be K, and K = Kz multiplied by gamma 2 is set.
Specifically, when judging that the user has interest in the advertisement, the central control unit calculates the interest degree V of the user in the advertisement and compares the V with a preset standard to determine the ratio of the area of the advertisement in the advertisement area to the total area of the advertisement in the advertisement area; the central control unit is provided with a first area adjusting coefficient omega 1, a second area adjusting coefficient omega 2 and a standard ratio Sz, wherein omega 1=2, omega 2=3, sz =20%,
if V is less than or equal to V1, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz is set;
if V1 is larger than V and is smaller than or equal to V2, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz × Ω 1 is set;
if V2 < V, the central control unit determines that the ratio of the area of such advertisement to the total area of advertisements in the advertisement area is set to S, and sets S = Sz × Ω 2.
Specifically, the central control unit detects a mouse click frequency Fa and a keyboard key frequency Fb of the user to calculate an operation frequency F of the user when calculating the operation frequency F of the user, and sets F = Fa + Fb.
Specifically, the central control unit calculates a difference Δ N between N and N2 or a difference Δ j between j and jz when determining that a single user has an interest in such advertisement, so as to determine how to calculate the interest level V of the user in such advertisement, and sets Δ N = N-N2 and Δ j = j-jz; the central control unit is provided with a first interestingness conversion coefficient delta 1 and a second interestingness conversion coefficient delta 2, wherein delta 1=4, delta 2=8,
if the central control unit judges that the user has interest in the advertisements according to the comparison result of the number N of times of clicking the advertisements browsed by the user in a single browsing period D and a preset standard, the central control unit judges that the interest degree of the user in the advertisements is V, and V = delta N multiplied by delta 1 is set;
if the central control unit judges that the user has interest in the advertisement according to the comparison result of the j and the preset standard, the central control unit judges that the interest degree of the user in the advertisement is V, and V = delta j multiplied by delta 2 is set.
Specifically, the cloud platform is provided with an update period Dz for updating the interest records of the users who do not log on online for a long time.
Specifically, when the operation frequency F of the user meets the condition that F1 is more than or equal to F2 or F2 is less than F, if the time length T of advertisement publishing is judged to be less than 0, the central control unit judges that the advertisement publishing is suspended.
Specifically, if the user has an interest record in the cloud platform, and the central control unit issues the advertisements matched with the interest record of the user in the advertisement classification library, the percentage of the total advertisement area occupied by each type of issued advertisements is set to be 20% and the percentage of the total advertisement amount occupied by the advertisements in the advertisement area is set to be 25%.
Example 1
In this embodiment, the central control unit detects that the mouse click frequency Fa =30 times/second and the keyboard key frequency Fb =15 times/second of the user, at this time, F =30+15=45 times/second, F1 < F2, and the central control unit determines that the advertisement is published for a time period T =40- (0.4 × 45) =22 seconds, and the advertisement is published for a frequency Fg =45/5=9 times/hour. In this embodiment, the central control unit detects that a user clicks on such advertisement for a single browsing period D N =8 times, at this time, N1 < N2, the central control unit preliminarily determines that the user has an interest in such advertisement and further determines whether the user has an interest in such advertisement according to a browsing duration of the user, in this embodiment, the central control unit detects that a browsing duration j =1.5min of the user, at this time, j > jz, the central control unit determines that the user has an interest in such advertisement and generates an interest record of the user to be stored in the cloud platform, at this time, Δ j = j-jz =1.5-1=0.5, V = Δ j × δ 2=0.5 × 8=4, at this time, V1 < V2, the central control unit determines that the occupancy of such advertisement in an advertisement area is K, K =25% × 2=50%, and the central control unit determines that the occupancy of the area of such advertisement is S, and S =20 × 2.
Example 2
In this embodiment, the central control unit detects that the mouse click frequency Fa =13 times/second and the keyboard key frequency Fb =15 times/second of the user, at which F =13+15=28 times/second and F1 > F, and determines that the advertisement publishing duration T =40 seconds and the advertisement publishing frequency Fg =28/4=7 times/hour. In this embodiment, the central control unit determines that the user has no interest in the advertisement in a single browsing period D, randomly selects any unpublished advertisement of the currently published advertisement for replacement publishing, and compares the number N of times the user clicks and browses the advertisement in the single browsing period D with a preset standard again to determine whether the user has interest in the advertisement in the category when N =4 times the user clicks the advertisement in the single browsing period D, where N is less than N1.
So far, the technical solutions of the present invention have been described in connection with the preferred embodiments shown in the drawings, but it is easily understood by those skilled in the art that the scope of the present invention is obviously not limited to these specific embodiments. Equivalent changes or substitutions of related technical features can be made by those skilled in the art without departing from the principle of the invention, and the technical scheme after the changes or substitutions can be within the protection scope of the invention.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention; various modifications and alterations to this invention will become apparent to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (9)
1. A control method for publishing advertisement information in a user management system is characterized by comprising the following steps:
step s1, detecting whether an online user exists;
step s2, aiming at a single online user, the central control unit detects the operation frequency of the user and judges the time length and frequency of the advertisement issued aiming at the user according to the operation frequency of the user;
step s3, the central control unit issues advertisements in an advertisement area of a user interface, if the user has an interest record in the cloud platform, the central control unit extracts advertisements matched with the interest record of the user from the advertisement classification base and issues the advertisements to the advertisement area, and if the user does not have the interest record in the cloud platform, the central control unit randomly selects one type of advertisements in the advertisement classification base to issue;
step s4, the central control unit judges whether the classification of the advertisement accords with the interest of the user according to the advertisement clicking times, the advertisement watching time length and the interest record of the user in a single browsing period and adjusts the publishing mode of the advertisement and the interest record of the user according to the judgment result;
in the step s2, the central control unit compares the operation frequency F of the user with a preset standard to determine the time length and frequency of the advertisement issued for the user; the central control unit is provided with a first preset operating frequency F1, a second preset operating frequency F2, a standard advertisement publishing time length Tz, a first time length adjusting coefficient alpha 1, a second time length adjusting coefficient alpha 2, a first frequency adjusting coefficient beta 1, a second frequency adjusting coefficient beta 2 and a third frequency adjusting coefficient beta 3, wherein F1 is more than 0 and less than F2, alpha 1 is more than 0 and less than alpha 2, beta 1 is more than 0 and less than beta 2 and less than beta 3,
if F is less than or equal to F1, the central control unit sets the time length T = Tz of the advertisement issued for the user and adjusts the frequency of the advertisement issued for the user to Fg, and sets Fg = F/beta 1;
if F1 < F ≦ F2, the central control unit setting a time length T = Tz- (α 1 × F) of the advertisement distributed for the user and adjusting a frequency of the advertisement distributed for the user to Fg, setting Fg = F/β 2;
if F2 < F, the central control unit sets a time length T = Tz- (α 2 × F) of the advertisement for the user's publication and adjusts the frequency of the advertisement to Fg, setting Fg = F/β 3.
2. The method as claimed in claim 1, wherein in step s3, the central control unit compares the number N of times that the user clicks on an advertisement within a single browsing period D with a preset criterion when randomly selecting the advertisement of a type within the advertisement classification library for distribution so as to determine whether the user is interested in the advertisement of the type; the central control unit is provided with a first click browsing frequency N1 and a second click browsing frequency N2, wherein N1 is more than 0 and less than N2,
if N is less than or equal to N1, the central control unit judges that the user has no interest in the advertisements, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the number N of times of clicking and browsing the advertisements in a single browsing period D of the user with a preset standard to judge whether the user has interest in the advertisements;
if N1 is more than or equal to N2, the central control unit preliminarily judges that the user has interest in the advertisements and further judges whether the user has interest in the advertisements according to the browsing time of the user aiming at the clicked advertisements;
if N2 is less than N, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
3. The method as claimed in claim 2, wherein the central control unit detects a browsing duration j of the user for the advertisement when preliminarily determining that the user has an interest in a single kind of advertisement, and compares j with a preset criterion to further determine whether the user has an interest in such advertisement; the central control unit is provided with a first preset browsing time length jz, wherein jz is more than 0,
if j is less than jz, the central control unit judges that the user has no interest in the advertisement, the user clicks and browses the advertisement by mistake, randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area, and compares the browsing time of the user with a preset standard again to judge whether the user has interest in the advertisement;
if j is larger than or equal to jz, the central control unit judges that the user has interest in the advertisements, generates an interest record of the user and stores the interest record in the cloud platform.
4. The method as claimed in claim 3, wherein the central control unit records the number of replacement times M and compares M with a preset standard to determine whether to perform the replacement publication when determining that the user has no interest in a single kind of advertisement and randomly selects any unpublished classified advertisement to replace the advertisement in the advertisement area; the central control unit is provided with the highest replacement publishing times Mmax, wherein, mmax is more than 0,
if M is less than Mmax, the central control unit judges that the replacement publication is allowed;
and if M is larger than or equal to Mmax, the central control unit judges that the replacement publication is not allowed and sends an electronic questionnaire to a mailbox stored in the cloud platform by the user.
5. The method as claimed in claim 4, wherein the central control unit calculates the interest level V of the user in the advertisement when determining that the user has an interest in the advertisement, and compares the V with a preset standard to determine the ratio of the number of advertisements posted in the advertisement area to the total number of advertisements in the advertisement area; the central control unit is provided with a first preset interest degree V1, a second interest degree V2, a standard proportion Kz, a first proportion regulating coefficient gamma 1 and a second proportion regulating coefficient gamma 2, wherein V1 is more than 0 and less than V2, gamma 1 is more than 0 and less than gamma 2, kz is more than 0 and less than Kz,
if V is less than or equal to V1, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = Kz is set;
if V1 is larger than V and is not larger than V2, the central control unit judges that the ratio of the number of the advertisements to the total number of the advertisements in the advertisement area is set to be K, and K = Kz multiplied by gamma 1 is set;
and if V2 is less than V, the central control unit judges that the ratio of the publication quantity of the advertisements to the total quantity of the advertisements in the advertisement area is set to be K, and K = Kz × γ 2 is set.
6. The control method for releasing advertisement information in a user management system according to claim 5, wherein the central control unit calculates the interest degree V of the user for such advertisement when determining that the user has interest in such advertisement and compares V with a preset standard to determine the ratio of the area of such advertisement in the advertisement area to the total area of advertisement in the advertisement area; the central control unit is provided with a first area adjusting coefficient omega 1, a second area adjusting coefficient omega 2 and a standard ratio Sz, wherein omega 1 is more than 0 and less than omega 2, sz is more than 0,
if V is less than or equal to V1, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz is set;
if V1 is larger than V and is smaller than or equal to V2, the central control unit judges that the ratio of the area of the advertisement to the total area of the advertisement in the advertisement area is set as S, and S = Sz × Ω 1 is set;
if V2 < V, the central control unit determines that the ratio of the area of such advertisement to the total area of advertisements in the advertisement area is set to S, and sets S = Sz × Ω 2.
7. The control method for distributing advertisement information in a subscriber management system according to claim 6, wherein said central control unit detects a mouse click frequency Fa and a keyboard key frequency Fb of a subscriber when calculating an operation frequency F of the subscriber to calculate the operation frequency F of the subscriber, and sets F = Fa + Fb.
8. The control method for distributing advertisement information in a user management system according to claim 7, wherein said central control unit calculates a difference Δ N between N and N2 or a difference Δ j between j and jz when it is determined that a single user has an interest in such advertisement to determine how to calculate the interest level V of the user in such advertisement, setting Δ N = N-N2, Δ j = j-jz; the central control unit is provided with a first interestingness conversion coefficient delta 1 and a second interestingness conversion coefficient delta 2, wherein the delta 1 is more than 0 and the delta 2 is more than 0,
if the central control unit judges that the user has interest in the advertisements according to the comparison result of the number N of times of clicking the advertisements browsed by the user in the single browsing period D and the preset standard, the central control unit judges that the interest degree of the user in the advertisements is V, and V = delta N multiplied by delta 1 is set;
if the central control unit judges that the user has interest in the advertisement according to the comparison result of the j and the preset standard, the central control unit judges that the interest degree of the user in the advertisement is V, and V = delta j multiplied by delta 2 is set.
9. The method as claimed in claim 8, wherein the cloud platform has an update period Dz for updating the interest records of users who have not logged on for a long time.
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