JP6716137B2 - Information display system - Google Patents

Description

The present invention relates to an information display system. More specifically, the present invention relates to an information display system using an automatic vending machine equipped with a liquid crystal display panel capable of displaying advertisement information.

Various information is transmitted using an information display device called "digital signage", which is installed on the premises of a station, on the wall of a building, on the street, etc. and connected to a network.

In addition, the information displayed on the digital signage is guidance information or advertisement information from the installer to users and passersby.It can be displayed as an advertising medium by designating a specific time and place, like a poster. There is an advantage that it does not take time to replace them.

Therefore, conventionally, various techniques using digital signage have been proposed. For example, Patent Document 1 describes an information providing system using an IC card.

That is, the information providing system described in Patent Document 1 stores communication information between a communication unit provided in an information providing terminal such as a digital signage and an IC card in a management server, and accesses the management server from a client terminal such as a PC. Then, the IC card accumulated information or related information can be acquired from the server.

Here, the information providing terminal transmits the card ID and the additional information or the additional information ID for the IC card to the management server, and the management server manages the card ID and the additional information in the database in association with each other, and the information from the client terminal. In response to the request, the provision information for the IC card is acquired from the database and provided to the client terminal.

JP 2009-134694 A

However, the digital signage is installed in the station yard or on the street as described above, but since the viewer, that is, the user of the mobile terminal is not identified in the public place such as the station yard or the street, the information for the unspecified number of users is not provided. Is displayed, and even in the information providing system described in Patent Document 1, the digital signage displays information for an unspecified number of users.

Since the information for the unspecified number tends to be a part of the landscape of the place where the digital signage is installed, the user's consciousness is difficult to turn to the information although it is in the user's visual field.
Therefore, there has been a demand for a system that can display information that draws the user's consciousness.

The present invention has been made in view of the above points, and an object of the present invention is to provide an information display system capable of displaying information that directs the user's consciousness.

In order to achieve the above object, the information display system of the present invention has a wireless communication device identification information, which is identification information of a wireless communication device capable of transmitting information up to a predetermined distance, at a position where the wireless communication device is installed. From the wireless communication device identification information recording unit capable of recording the information display device identification information, which is the identification information of the information display device installed within a predetermined range, from the user personal attribute information, which is the information about the attribute of the user. A recordable user personal attribute information recording unit, an identification information collating unit capable of collating the received wireless communication device identification information with the wireless communication device identification information recorded by the wireless communication device identification information recording unit, and the identification information collation When the wireless communication device identification information is matched by the two units, the user individual attribute information recorded by the user individual attribute information recording unit is stored in the information display device identification information associated with the wireless communication device identification information. A portable terminal having a user personal attribute information transmission unit capable of transmitting to an information display device, an information display unit capable of displaying information, and information displayed by the information display unit is information regarding a personal attribute as a reference. The attribute-corresponding information recording unit recordable in association with the reference individual attribute information, the received user individual attribute information and the reference individual attribute information recorded by the attribute-corresponding information recording unit are compared, and the user individual attribute information matches The information display device having a display control unit capable of controlling the information display unit to display the information recorded by the attribute corresponding information recording unit in association with the reference individual attribute information.

Here, when the identification information matching unit collates and both wireless communication device identification information match, the user individual attribute information recorded by the user individual attribute information recording unit is displayed as an information display associated with the wireless communication device identification information. Using the user personal attribute information transmission unit capable of transmitting the device identification information to the information display device, pulling out the personal attribute information of the user of the mobile terminal that records the wireless communication device identification information that matches the identification information of the installed wireless communication device. You can

Further, the received user personal attribute information is compared with the reference personal attribute information recorded by the attribute correspondence information recording unit, and the information recorded by the attribute correspondence information recording unit is associated with the reference personal attribute information to which the user personal attribute information is matched. The display control unit capable of controlling to display the information on the information display unit can display information suitable for the attribute of the user of the mobile terminal on the information display unit.

Further, the information display device installed within a predetermined range from the position where the wireless communication device is installed provides information to a user carrying a mobile terminal, which is located within a predetermined distance from the position where the wireless communication device is installed. Easy to show.

Further, in the information display system of the present invention, the user personal attribute information transmission unit further determines the birthplace when the hometown and the residence area included in the user personal attribute information recorded by the user personal attribute information recording unit are different. It can be sendable.

In this case, information about the hometown of the user can be displayed on the information display unit.

Further, in the information display system of the present invention, the information recorded by the attribute corresponding information recording unit in association with the reference individual attribute information is displayed by the information display unit based on the official language related to the nationality included in the reference individual attribute information. It can be information.

In this case, the number of users who can understand the information displayed by the information display unit can be increased.

Further, in the information display system of the present invention, the mobile terminal has a position information transmission unit capable of transmitting the position information of the mobile terminal when the identification information matching unit matches and both wireless communication device identification information match. However, the information display device has a map information recording unit capable of recording the map information, which is the information about the map, in association with the position information, and the information display unit of the information display device displays the position information of the mobile terminal. The map information recorded by the map information recording unit, which corresponds to the position information, can be displayed.

In this case, the user carrying the mobile terminal can confirm his current position without looking at his mobile terminal.

Further, the information display system of the present invention includes an information recording unit capable of recording information displayed by the information display unit of the information display device, and wireless communication capable of recording the information display device identification information in association with the wireless communication device identification information. When the device identification information recording unit and the user personal attribute information transmitted by the user personal attribute information transmission unit are received, the information recorded by the information recording unit is associated with the received wireless communication device identification information, and the information display device identification is associated. The user personal attribute information transmission unit of the mobile terminal is provided with a server having an information transmission unit capable of transmitting information to the information display device, and when the identification information collation unit collates and both wireless communication device identification information match. Further, the user personal attribute information recorded by the user personal attribute information recording unit and the matched wireless communication device identification information can be transmitted to the server.

In this case, when the user carrying the mobile terminal is located within a predetermined distance from the position where the wireless communication device is installed, new information can be shown to the user.

Further, in the information display system of the present invention, the information recording unit of the server can record the advertisement information related to the area where the wireless communication device of the wireless communication device identification information is installed in association with the wireless communication device identification information. can do.

In this case, when the user carrying the mobile terminal is located within a predetermined distance from the position where the wireless communication device is installed, it is possible to show the user advertisement information regarding the area where the wireless communication device is installed.

In the information display system of the present invention, the information display device is an automatic vending machine, and the information display device has an image display unit capable of displaying an image of a product to be sold and a display direction of the image display unit. It was obtained by capturing an image with the image capturing detection unit that is capable of capturing an image and that is capable of detecting a living body located within a predetermined range from the image display unit in the same direction as the display direction of the image display unit. An imaging information transmission unit capable of transmitting the imaging information to the server, an advertisement image reception unit capable of receiving the advertisement image, an advertisement image recording unit capable of recording the advertisement image received by the advertisement image reception unit, and an imaging detection unit are detected. The image determination unit that can determine whether or not the organism that is located within a predetermined range from the image display unit in the same direction as the display direction of the image display unit for a predetermined time or more Control for switching the display of the image display unit based on the received optimization information including the information about the product that is likely to be purchased and the information about the product that is unlikely to be purchased when it is determined to be located for more than Or an image control unit capable of performing control to display the advertisement image recorded by the advertisement image recording unit on the image display unit when the image determination unit determines that the organism is located for less than the predetermined time. Then, the server is information relating to the information display device and an imaging information receiving unit capable of receiving the imaging information transmitted by the imaging information transmitting unit, an imaging information recording unit capable of recording the imaging information received by the imaging information receiving unit. Based on the information display device information recording unit capable of recording the information display device information including the information on the product to be sold, the imaging information recorded by the imaging information recording unit and the information display device information recorded by the information display device information recording unit , The optimization processing unit that can determine the products that are likely to be purchased and the products that are not likely to be purchased as optimization information, and the optimization information determined by the optimization processing unit can be transmitted to the information display device. The information recording unit of the server can further record the advertisement image displayed by the image display unit, and the information transmission unit of the server can further display the advertisement image recorded by the information recording unit. The information can be transmitted to the information display device.

In this case, the product image and the advertisement image can be effectively displayed, and both the product sales and the advertising profit can be increased.

The information display system according to the present invention can display information that brings the user's awareness.

It is a schematic diagram showing an example of composition of an information display system to which the present invention is applied. FIG. 9 is a schematic diagram showing an example of how a user carrying a smartphone approaches a beacon in the information display system to which the present invention is applied. In the information display system to which the present invention is applied, a user carrying a smartphone approaches a beacon, and the information display unit of the vending machine displays an example of a state in which information suitable for the attribute of the user is displayed.

Hereinafter, embodiments of the present invention will be described with reference to the drawings to provide an understanding of the present invention.
FIG. 1 is a schematic diagram showing an example of the configuration of an information display system to which the present invention is applied. Further, FIG. 2A is a schematic diagram showing an example of how a user carrying a smartphone approaches a beacon in the information display system to which the present invention is applied. Further, FIG. 2B is a schematic diagram showing an example of a state where a user carrying a smartphone approaches a beacon and an information display unit of a vending machine displays information suitable for a user's attribute in the information display system to which the present invention is applied. It is a figure.

The information display system 1 of the present invention shown in FIG. 1 is capable of communicating with a smartphone 2, a vending machine 3 capable of communicating with the smartphone 2 via the Internet 24, a smartphone 2 and a vending machine 3 capable of communicating with the vending machine 3 via the Internet 24. And a server 4.
Moreover, as shown in FIG. 1, the information display system 1 of the present invention uses a beacon 5.

Here, the smartphone is an example of a mobile terminal. The beacon is an example of a wireless communication device.
A vending machine is an example of an information display device.

Further, the beacon 5 can transmit beacon identification information that is identification information of the beacon 5 up to a predetermined distance from the beacon 5. Further, the vending machine 3 is installed within a predetermined range from the position where the beacon 5 is installed.

Here, the “predetermined distance” at which the beacon 5 can transmit information is, for example, 2 cm, 2 m, 5 m, and 10 m, but here, the case where the predetermined distance is 2 m will be described.
The “predetermined range” in which the vending machine 3 is installed includes the case where the beacon 5 is installed in the vending machine 3, and is within 2 m from the position where the beacon 5 is installed, for example.

The smartphone 2 also has a beacon identification information database 6.
Here, the beacon identification information database 6 can record the beacon identification information in association with the vending machine identification information that is the identification information of the vending machine 3.
The beacon identification information database is an example of a wireless communication device identification information recording unit.

The smartphone 2 also has a user personal attribute information database 7.
Here, the user individual attribute information database 7 can record the user individual attribute information which is the information about the attribute of the user individual.
The user personal attribute information database is an example of the user personal attribute information recording unit.

Further, the user individual attribute information is, for example, the gender, nationality, age, place of origin, residence area, occupation of the individual user.

Further, the smartphone 2 has a beacon identification information receiving unit 8 capable of receiving beacon identification information.

The smartphone 2 also has an identification information matching unit 9.
Here, the identification information collating unit 9 can collate the beacon identification information received by the beacon identification information receiving unit 8 with the beacon identification information recorded by the beacon identification information database 6.

The smartphone 2 also has a user personal attribute information transmission unit 10.
Here, the user personal attribute information transmission unit 10 compares the user personal attribute information recorded by the user personal attribute information database 7 with the matched beacon when the identification information collation unit 9 collates and both beacon identification information match. The vending machine identification information associated with the identification information can be transmitted to the vending machine 3 via the Internet 24.

Further, the user personal attribute information transmission unit 10 can further transmit the home place when the home place and the residence area included in the user personal attribute information recorded in the user personal attribute information database 7 are different.

Further, the vending machine 3 has an information display unit 11 capable of displaying information.
Here, the information display unit 11 is specifically, for example, a liquid crystal display panel.

Further, the information displayed by the information display unit 11 is, for example, advertisement information regarding the area where the beacon 5 is installed, or guidance information for a tourist attraction.

The vending machine 3 also has an attribute correspondence information database 12.
Here, the attribute correspondence information database 12 can record the information displayed by the information display unit 11 in association with the reference individual attribute information that is the information regarding the attribute of the reference individual.
The attribute correspondence information database is an example of the attribute correspondence information recording unit.

The information recorded by the attribute correspondence information database 12 in association with the reference individual attribute information is the information displayed by the information display unit 11 based on the official language related to the nationality included in the reference individual attribute information.
Specifically, for example, if the nationality included in the reference individual attribute information is France, the information is displayed by the information display unit 11 based on French, which is an official language related to France.

Here, the information display unit 11 does not necessarily have to display the information based on the official language related to the nationality included in the reference personal attribute information, and can display the information in the language selected by the user, for example. ..

Further, the vending machine 3 has a user personal attribute information receiving unit 13 capable of receiving the user personal attribute information.

The vending machine 3 also has a display control unit 14.
Here, the display control unit 14 compares the user individual attribute information received by the user individual attribute information receiving unit 13 with the reference individual attribute information recorded in the attribute correspondence information database 12, and the reference that the user individual attribute information matches It is possible to control the information display unit 11 to display the information recorded in the attribute correspondence information database 12 in association with the personal attribute information.

The smartphone 2 also has a position information detection unit 15.
Here, the position information detection unit 15 can detect the position information of the smartphone 2 by receiving signals provided from a plurality of GPS satellites forming a GPS (Global Positioning System), for example.

The smartphone 2 also has a position information transmission unit 16.
Here, the position information transmission unit 16 transmits the position information of the smartphone 2 detected by the position information detection unit 15 via the Internet 24 when the identification information matching unit 9 matches and both beacon identification information match. It can be transmitted to the vending machine 3.

The vending machine 3 also has a map information database 17.
Here, the map information database 17 can record the map information, which is information about the map, in association with the position information.

Further, the vending machine 3 has a position information receiving unit 18.
Here, the position information receiving unit 18 can receive the position information of the smartphone 2.

Further, when the position information receiving unit 18 receives the position information of the smartphone 2, the information display unit 11 of the vending machine 3 displays the map information recorded by the map information database 17, which corresponds to the position information of the smartphone 2. It is possible.

The server 4 also has a content database 19.
Here, the content database 19 can record the information displayed by the information display unit 11 of the vending machine 3.
The content database is an example of the information recording unit.

Further, the content database 19 of the server 4 can record the advertisement information relating to the area where the beacon 5 of this beacon identification information is installed in association with the beacon identification information.

In addition, the content database 19 of the server 4 can also record advertisement information irrelevant to the area where the beacon 5 is installed, and the advertisement information has a schedule (schedule) when the vending machine 3 displays an advertisement image. ) Is also included.

The server 4 also has a beacon identification information database 20.
Here, the beacon identification information database 20 can record the beacon identification information in association with the vending machine identification information.

When the identification information collation unit 9 collates and both beacon identification information match, the user personal attribute information transmission unit 10 of the smartphone 2 further causes the server 4 to record the user personal attribute information database 7 recorded in the user personal attribute information database 7. The attribute information and the matched beacon identification information can be transmitted.

The server 4 also has a user personal attribute information receiving unit 21.
Here, the user individual attribute information receiving unit 21 can receive the user individual attribute information transmitted by the user individual attribute information transmitting unit 10.

The server 4 also has a beacon identification information receiving unit 22.
Here, the beacon identification information receiving unit 22 can receive the beacon identification information transmitted by the user personal attribute information transmitting unit 10.

The server 4 also has a content transmission unit 23.
Here, when the user individual attribute information receiving unit 21 receives the user individual attribute information transmitted by the user individual attribute information transmitting unit 10, the content transmitting unit 23 receives the beacon identification of the information recorded by the content database 19. The vending machine identification information associated with the information can be transmitted to the vending machine 3.
The content transmission unit is an example of the information transmission unit.

If the content transmission unit 23 can transmit the information recorded in the content database 19 to the vending machine 3 of the vending machine identification information associated with the received beacon identification information, the user personal attribute information transmission unit 10 Need not necessarily transmit the user personal attribute information and the matched beacon identification information to the server 4.

For example, the smartphone 2 matches the transmission request for requesting the information recorded in the content database 19 to be transmitted to the vending machine 3 when the identification information matching unit 9 matches and both beacon identification information match. It is also possible to have an information transmission request unit capable of transmitting to the server 4 together with the beacon identification information.

Further, the vending machine 3 is one in which the rear panel of a general vending machine is removed and the liquid crystal panel 26 is attached instead.
That is, the product sample attached to the back panel is also removed together with the back panel.

Further, as shown in FIG. 2A, the liquid crystal panel 26 can display a product image 26A which is an image of a product to be sold.
Here, the liquid crystal panel is an example of an image display unit.
Further, the liquid crystal panel 26A can display information in the language selected by the user.

Although not shown, the product image 26A displayed on the liquid crystal panel 26 of the vending machine 3 is recorded in the product image database of the server 4 and automatically transmitted from the product image transmitting unit of the server 4 via the Internet 24. It is an image transmitted to the vending machine 3.

Further, the vending machine 3 has the product selection switches 3B arranged in three stages of an upper stage, a middle stage and a lower stage corresponding to the product image 26A.

A transparent front panel 3A is attached to the upper front portion of the vending machine 3.

The vending machine 3 also has an image sensor camera 28.
Here, the image sensor camera 28 can capture an image in the same direction as the display direction of the liquid crystal panel 26.

Further, the image sensor camera 28 detects a living body such as a human being located within a predetermined range from the liquid crystal panel 26, for example, a range of a radius of 5 m from the liquid crystal panel 26 in the same direction as the display direction of the liquid crystal panel 26, for example, infrared rays. It can be detected by using it.
Further, the image sensor camera is an example of an image pickup detection unit.

Further, the vending machine 3 has an imaging information transmitting unit 35 capable of transmitting the imaging information obtained by the image sensor camera 28 to the server 4 via the Internet 24.
Here, it is assumed that the imaging information also includes information detected using infrared rays. By detecting humans using infrared rays, the number of humans can be easily measured.

Further, the vending machine 3 has an advertisement image receiving unit 43 capable of receiving the advertisement image transmitted from the server 4.
Further, the vending machine 3 has an advertisement image database 44 capable of recording the advertisement image received by the advertisement image receiving unit 43.
Here, the advertisement image database is an example of the advertisement image recording unit.

The vending machine 3 also has an image determination unit 42.
Here, the image determination unit 42 determines whether the person detected by the image sensor camera 28 is located within 1 m from the liquid crystal panel 26 in the same direction as the display direction of the liquid crystal panel 26 for a predetermined time or more, for example, 3 seconds or more. Can be determined.

The vending machine 3 also has an image control unit 27.
Here, the image control unit 27 displays the liquid crystal panel 26 based on the optimization information received by the optimization information receiving unit 41 from the server 4 when the image determining unit 42 determines that a person is positioned, for example, for 3 seconds or more. It is possible to control the switching.
Alternatively, the image control unit 27 can perform control to display the advertisement image recorded in the advertisement image database 44 on the liquid crystal panel 26 when the image determination unit 42 determines that a person is positioned for less than 3 seconds, for example.

Further, the vending machine 3 can also have an advertisement display performance measuring unit capable of measuring the advertisement display performance such as the number of times the liquid crystal panel 26 has displayed the advertisement image and the time when the advertisement image is displayed.
Further, the vending machine 3 can also have an advertisement display record transmitting unit capable of transmitting the advertisement display record measured by the advertisement display measuring unit to the server 4 via the Internet 24.

Further, the server 4 has an imaging information receiving unit 36 capable of receiving the imaging information transmitted by the imaging information transmitting unit 35 of the vending machine 3.

The server 4 also has an imaging information database 37 capable of recording the imaging information received by the imaging information receiving unit 36.
Here, the imaging information database is an example of the imaging information recording unit.

Further, specifically, the imaging information is, for example, the number of passers who are people who pass within a radius of 5 m from the liquid crystal panel 26 of the vending machine 3, that is, the pass volume, and the gender ratio of passers.

The server 4 also has a vending machine information database 38.
Here, the vending machine information database 38 is capable of recording vending machine information including information on the vending machine 3 and information on products to be sold.
The vending machine information database is an example of the information display device information recording unit.

Specifically, the vending machine information is, for example, monthly sales information associated with purchaser attribute information of each product sold by the vending machine 3, position information of the vending machine 3, and vending machine. 3 displays information around the place where the vending machine 3 is placed, detection result information obtained by detecting various kinds of sensors such as temperature sensors and humidity sensors in the environment where the vending machine is placed, and the liquid crystal panel 26 of the vending machine 3 displays the information. It is the advertisement fee per day or per month for the advertisement image.

Further, the peripheral information of the place where the vending machine 3 is arranged is specifically, for example, a region type such as a residential area and a commercial area, the number of stores, and the number of arranged vending machines.
Further, the purchaser's attribute information is, for example, sex and age.

Further, the advertiser accesses the server 4 using a communication terminal, and the advertisement displayed on the vending machine 3 position information and the liquid crystal panel 26 of the vending machine 3 recorded in the vending machine information database 38 of the server 4 is displayed. It is possible to determine the vending machine for which an advertisement is to be displayed, that is, an advertisement image is to be displayed, by referring to the daily or monthly advertisement charge of the image.

The server 4 also has an optimization processing unit 39.
Here, the optimization processing unit 39 can be purchased using the artificial intelligence function based on the imaging information recorded by the imaging information database 37 and the vending machine information recorded by the vending machine information database 38. It is possible to determine, as the optimization information, a product that is highly likely and a product that is unlikely to be purchased.

Further, specifically, the optimization processing unit 39, for example, includes the number of passers who are humans passing within a radius of 5 m from the liquid crystal panel 26 of the vending machine 3 included in the imaging information, that is, the traffic volume and the gender of the passersby. Ratio, monthly sales information associated with the purchaser's attribute information for each product sold by the vending machine 3, which is included in the vending machine information, and the temperature of the environment where the vending machine 3 is placed. Based on the humidity, it is possible to determine, as the optimization information, products that are likely to be purchased and products that are not likely to be purchased.

In addition, "commodities that are likely to be purchased" and "commodities that are unlikely to be purchased" referred to here are not limited to products of a single type or a single brand, respectively, Branded products are also included.

The optimization processing unit 39, for example, determines the products of the three brands with the highest sales and the products of the three brands with the lowest sales.

The temperature and humidity of the environment of the location where the vending machine 3 is arranged are detected by, for example, a temperature sensor and a humidity sensor built in the vending machine 3.

In addition, by determining products that are likely to be purchased and products that are not likely to be purchased, the number of products that are likely to be purchased is further increased, and the products that are not likely to be purchased are purchased. You can create a replenishment schedule that replaces products that are more likely to be replaced or new products.

Further, the server 4 has an optimization information transmission unit 40 capable of transmitting the optimization information determined by the optimization processing unit 39 to the information display device via the Internet 24.

Further, the content database 19 of the server 4 can further record the advertisement image displayed by the liquid crystal panel 26. This advertisement image is not limited to the content regarding the area where the beacon 5 is installed.
Further, the content transmission unit 23 of the server 4 can further transmit the advertisement image recorded in the content database 19 to the vending machine 3 via the Internet 24.

Further, the vending machine 3 has a normal operation state information database 34 capable of recording normal operation state information, which is information regarding a normal operation state of the vending machine 3.

Further, the vending machine 3 has a brightness sensor 29 capable of detecting the brightness of the liquid crystal panel 26 and a temperature sensor 30 capable of detecting the temperature of the liquid crystal panel 26.

Further, the vending machine 3 has a determination unit 31.
Here, the determination unit 31 determines the detection result information obtained by the brightness sensor 29 and the temperature sensor 30 detecting the operating state of the vending machine 3 and the normal operating state information recorded by the normal operating state information database 34. In contrast, it is possible to determine whether the detection result information is different from the normal operating state information.
In this case, the detection result information is brightness information and temperature information.

Further, the vending machine 3 has a notification unit 32.
Here, when the determination unit 31 determines that the detection result information is different from the normal operation state information, the notification unit 32 displays abnormal information indicating that the detection result information is different from the normal operation state information together with the detection result information on the Internet. It is possible to notify the server 4 via 24.

Further, specific notification methods include, for example, electronic mail and notification methods using social networking services (SNS).

In the present invention, "the detection result information is different from the normal operation state information" means that the detection result information is temperature information and the temperature information is 80°C, and the normal operation state information corresponding to the temperature information is 40 degrees. It means that there is no coincidence point between the detection result information and the normal operation state information, such as ˜50° C.

Further, for example, when the detection result information is the brightness information of the liquid crystal panel 26 of the vending machine 3 and there is no coincidence point with the normal operation state information corresponding to the brightness information, the entire screen of the liquid crystal panel 26 becomes bright. There is a high possibility that a so-called “whiteout” phenomenon occurs, or a so-called “blackout” phenomenon occurs in which the entire screen of the liquid crystal panel 26 becomes dark.

The vending machine 3 also has a power supply control unit 33.
Here, when the determination unit 31 determines that the information about the detected temperature is different from the normal operation state information, the power supply control unit 33 can control to turn off the power of the vending machine 3.

In addition, the server 4 centrally collects the advertisement information recorded in the content database 19 and the monthly amount of the advertisement image, the payment status from the advertiser, the billing status of the advertisement fee to the advertiser, and the like by using a so-called “content management system (CMS)”. Can be managed.

In addition, the so-called “content management system (CMS)” allows the advertiser or the server administrator to log in and check how the liquid crystal panel 26 of the vending machine 3 displays an advertisement image. ..

Further, the administrator of the vending machine 3 confirms how the information display unit 11 and the liquid crystal panel 26 of the vending machine 3 display the advertisement image on the management screen of the display device connected to the server 4. be able to.

Further, the server 4 can notify the advertiser of the advertisement display record transmitted from the vending machine 3 by e-mail or the like.

Here, the user personal attribute information transmission unit does not necessarily need to be able to transmit the birthplace when the birthplace and the residence area included in the user personal attribute information recorded in the user personal attribute information database are different.

However, if the user personal attribute information transmission unit can transmit the birthplace when the birthplace and the residence area are different, it is preferable because the information display unit can display information about the hometown of the user.

The information recorded by the attribute correspondence information database in association with the reference individual attribute information does not necessarily have to be the information displayed by the information display unit based on the official language related to the nationality included in the reference individual attribute information.

However, if the information recorded by the attribute correspondence information database in association with the reference individual attribute information is the information displayed by the information display unit based on the official language related to the nationality included in the reference individual attribute information, it is familiar to the user. Since the information is displayed in the language, the number of users who can understand the information displayed by the information display unit can be increased, which is preferable.

Further, the vending machine does not necessarily have to have the map information database.
However, if the vending machine has a map information database, a user carrying a smartphone having a position information transmission unit can confirm his/her current position without looking at his/her smartphone, which is preferable. ..

Further, the information display system of the present invention does not necessarily have to include the server including the content database, the beacon identification information database, and the content transmission unit.
Further, the user personal attribute information transmission unit of the smartphone further matches the user personal attribute information recorded in the user personal attribute information database to the server when the identification information collation unit collates and both beacon identification information match, The beacon identification information does not have to be transmittable.

However, the information display system of the present invention includes such a server, and the user personal attribute information transmission unit of the smartphone further transmits the user personal attribute information recorded by the user personal attribute information database and the matched beacon identification information to the server. If transmission is possible, the user carrying the smartphone can show new information to the user when the user is located within a predetermined distance from the position where the beacon is installed.

Further, the content database of the server may not necessarily be able to record the advertisement information regarding the area where the beacon of this beacon identification information is installed in association with the beacon identification information.

However, if the content database of the server can record such advertisement information, when the user carrying the smartphone is within a predetermined distance from the position where the beacon is installed, the area where the beacon is installed This is preferable because the user can be shown the advertisement information regarding.

Further, the vending machine, that is, the information display device does not necessarily have to have the image sensor camera, that is, the image pickup detection unit, the image determination unit, and the image control unit, and the server does not necessarily have the optimization processing unit. You don't have to.

However, if the information display device has an image pickup detection unit, an image determination unit, and an image control unit, and the server has an optimization processing unit, the product image and the advertisement image can be displayed effectively. This is preferable because both the product sales and the advertising profit can be increased.

Next, the operation of the information display system of the present invention will be described.
The user installs a dedicated application program for using the information display system of the present invention on the smartphone 2.

When the installation of the program is completed, the smartphone 2 is provided with a beacon identification information recording function capable of recording the identification information of the beacon 2.
That is, the smartphone 2 has the beacon identification information database 6.

Further, when the program is installed, the beacon identification information database 6 has already recorded the beacon identification information in association with the vending machine identification information.

When the installation of the program is completed, the smartphone 2 is provided with a user personal attribute information recording function capable of recording the user personal attribute information.
That is, the smartphone 2 has the user personal attribute information database 7.

Further, the user inputs his/her attribute information, for example, sex, nationality, age, birthplace, residence area and occupation into the smartphone 2.
Here, in the user personal attribute information, for example, the nationality is the United States, the place of origin is California, and the residential area is Fukuoka, Japan.

Then, the user individual attribute information database 7 records the user individual attribute information input by the user.

When the user 25 carrying the smartphone 2 on which the installation of the dedicated application program for using the information display system of the present invention has been completed and within the range of the radius 2 m from the beacon 5 installed on the upper part of the vending machine 3, As shown in FIG. 2A, the smartphone 2 receives the beacon identification information from the beacon 5.
That is, the beacon identification information receiving unit 8 of the smartphone 2 receives the beacon identification information.

Next, the identification information matching unit 9 of the smartphone 2 matches the beacon identification information received by the beacon identification information receiving unit 8 with the beacon identification information recorded by the beacon identification information database 6.

Then, when the identification information matching unit 9 matches and both beacon identification information match, the user individual attribute information transmitting unit 10 of the smartphone 2 matches the user individual attribute information recorded by the user individual attribute information database 7. The vending machine identification information associated with the beacon identification information is transmitted to the vending machine 3 via the Internet 24.

Here, since the place of origin “California of the United States” and the residence area “Fukuoka, Japan” included in the user personal attribute information recorded in the user personal attribute information database 7 are different, the user personal attribute information transmission unit 10 of the smartphone 2 is different. Transmits the birthplace “California, USA” as user personal attribute information to the vending machine 3 via the Internet 24.

On the other hand, the user personal attribute information reception unit 13 of the vending machine 3 receives the user personal attribute information of the user 25 transmitted from the user personal attribute information transmission unit 10 of the smartphone 2.

Then, the display control unit 14 of the vending machine 3 compares the user individual attribute information received by the user individual attribute information receiving unit 13 with the reference individual attribute information recorded in the attribute correspondence information database 12 to obtain the user individual attribute information. The information displayed by the attribute correspondence information database 12 is displayed on the information display unit 11 in association with the standard individual attribute information that is matched with.

In the example shown in FIG. 2B, since the nationality of the user 25 is the United States, the information display unit 11 displays information based on English, which is the official language related to the United States.

That is, as shown in FIG. 2A, until the user 25 is within a radius of 2 m from the beacon 5, the information display unit 11 of the vending machine 3 displays the word "welcome" based on Japanese. ..

However, when the user 25 enters within a radius of 2 m from the beacon 5 and the user personal attribute information receiving unit 13 of the vending machine 3 receives the user personal attribute information of the user 25, the nationality of the user personal attribute information is "United States". As shown in FIG. 2B, the characters “Welcome”, which is the English expression corresponding to “Welcome”, recorded in the attribute correspondence information database 12 in association with the nationality “United States” of the standard personal attribute information matching 11 displays.

In addition, since the user personal attribute information transmission unit 10 of the smartphone 2 transmits the birthplace "California, USA" as the user personal attribute information to the vending machine 3, the hometown of the user personal attribute information "is not shown. The information display unit 11 displays the information on the state of California in the United States recorded in the attribute correspondence information database 12 in association with the area “California in the United States” of the standard personal attribute information matching “California in the United States”.

Therefore, since the user 25 simply passes the beacon 5 near the vending machine 3 installed at the upper portion, and suddenly the vending machine 3 starts to display information suitable for him/herself, the user 25 is aware of the information. I see.

Further, when the user personal attribute information transmission unit 10 of the smartphone 2 collates by the identification information collation unit 9 and both beacon identification information match, the user personal attribute information database 7 further records the user personal information to the server 4. The attribute information and the matched beacon identification information are transmitted.

Then, when the content transmitter 23 of the server 4 receives the user personal attribute information transmitted by the user personal attribute information transmitter 10 by the user personal attribute information receiver 21, the information recorded by the content database 19 is received. The vending machine identification information associated with the beacon identification information is transmitted to the vending machine 3.

Therefore, when the user 25 enters within the radius of 2 m from the beacon 5, the information display unit 11 of the vending machine 3 displays the nationality “United States” of the personal attribute information of the user 25 and the birthplace of the personal attribute information of the user 25. Not only information related to “California, USA” but also new information called content information can be shown to the user 25.

Then, by making the user 25 interested in the information displayed by the vending machine 3, the user 25 is stopped in front of the vending machine 3, and the user 25 purchases a product that the vending machine 3 sells, that is, a beverage. I can expect to be made.

In addition, the image sensor camera 28 images and detects a person located within a radius of 5 m from the liquid crystal panel 26.

When the image determination unit 42 of the vending machine 3 determines that the person detected by the image sensor camera 28 is located within 1 m from the liquid crystal panel 26 in the same direction as the display direction of the liquid crystal panel 26 for, for example, 3 seconds or more. Then, the image control unit 27 determines that this person is a person who purchases the product, and the image control unit 27 displays the product image 26A of the product that is likely to be purchased on the liquid crystal based on the optimization information received by the optimization information receiving unit 41. The control for displaying a large number on the panel 26 is performed.

Further, it is a matter of course that the product corresponding to the product image 26A is replenished in the vending machine 3 in accordance with the change of the product image 26A based on the optimization information as described above.

Alternatively, when the image determination unit 42 of the vending machine 3 determines that the person detected by the image sensor camera 28 is located within 1 m from the liquid crystal panel 26 in the same direction as the display direction of the liquid crystal panel 26, for example, for less than 3 seconds. The image control unit 27 determines that this person is a "passerby", and controls the liquid crystal panel 26 to display the advertisement image recorded in the advertisement image database 44.

Although the vending machine having the liquid crystal display panel as the information display unit has been described as an example of the information display device, the vending machine may not necessarily be such a vending machine, and for example, digital signage can be used. Of course.

As described above, in the information display system of the present invention, when the identification information collating unit collates and both wireless communication device identification information match, the user personal attribute information recorded by the user personal attribute information recording unit is wirelessly transmitted. Since the mobile terminal is provided with the user personal attribute information transmission unit capable of transmitting the information display device identification information associated with the communication device identification information to the information display device, a wireless device that matches the identification information of the installed wireless communication device is provided. The personal attribute information of the user of the mobile terminal in which the communication device identification information is recorded can be retrieved.

The information display system of the present invention compares the received user personal attribute information with the reference personal attribute information recorded by the attribute correspondence information recording unit, and associates the user personal attribute information with the matched reference personal attribute information and attributes. Since the information display device having the display control unit capable of controlling the information display unit to display the information recorded by the corresponding information recording unit is provided, the information display unit displays the information suitable for the attribute of the user of the mobile terminal. be able to.

Therefore, the information display system of the present invention can display the information that brings the user's awareness.

1 Information Display System 2 Smartphone 3 Vending Machine 3A Front Panel 3B Product Selection Switch 4 Server 5 Beacon 6 Beacon Identification Information Database 7 User Personal Attribute Information Database 8 Beacon Identification Information Receiving Section 9 Identification Information Collating Section 10 User Personal Attribute Information Transmitting Section 11 information display unit 12 attribute correspondence information database 13 user individual attribute information receiving unit 14 display control unit 15 position information detecting unit 16 position information transmitting unit 17 map information database 18 position information receiving unit 19 content database 20 beacon identification information database 21 user individual Attribute information receiving unit 22 Beacon identification information receiving unit 23 Content transmitting unit 24 Internet 25 User 26 Liquid crystal panel 26A Product image 27 Image control unit 28 Image sensor camera 29 Brightness sensor 30 Temperature sensor 31 Judgment unit 32 Notification unit 33 Power supply control unit 34 Normal Operating state information database 35 Imaging information transmitting unit 36 Imaging information receiving unit 37 Imaging information database 38 Vending machine information database 39 Optimization processing unit 40 Optimization information transmitting unit 41 Optimization information receiving unit 42 Image determining unit 43 Advertisement image receiving unit 44 Advertising image database

Claims (7)

The wireless communication device identification information, which is the identification information of the wireless communication device capable of transmitting information up to a predetermined distance, is the identification information of the information display device installed within a predetermined range from the position where the wireless communication device is installed. A wireless communication device identification information recording unit capable of recording information display device identification information in association with each other, a user individual attribute information recording unit capable of recording user individual attribute information that is information relating to an attribute of a user, and received wireless communication device identification When the information and the wireless communication device identification information recorded by the wireless communication device identification information recording unit can be compared with the identification information matching unit, and the identification information matching unit matches both wireless communication device identification information A mobile phone having a user personal attribute information transmission unit capable of transmitting the user personal attribute information recorded by the user personal attribute information recording unit to the information display device of the information display device identification information associated with the wireless communication device identification information. A terminal,
An information display section capable of displaying information, an attribute correspondence information recording section capable of recording the information displayed by the information display section in association with reference individual attribute information which is information regarding an attribute of a reference individual, Information recorded by the attribute correspondence information recording unit by comparing the user personal attribute information with the reference personal attribute information recorded by the attribute correspondence information recording unit and in association with the reference personal attribute information with which the user personal attribute information matches An information display system, comprising: an information display device having a display control unit capable of controlling to display the information on the information display unit. The user personal attribute information transmission unit can further transmit the birth place when the birth place and the residence area included in the user personal attribute information recorded by the user personal attribute information recording unit are different. Information display system described in. The information recorded by the attribute corresponding information recording unit in association with the reference individual attribute information is information displayed by the information display unit based on an official language related to nationality included in the reference individual attribute information. Information display system described in. The mobile terminal has a position information transmission unit capable of transmitting the position information of the mobile terminal when the identification information matching unit collates and both wireless communication device identification information match.
The information display device has a map information recording unit capable of recording map information, which is information about a map, in association with position information,
The information display unit of the information display device, when receiving the position information of the mobile terminal, can display the map information corresponding to the position information recorded by the map information recording unit. The information display system according to item 2. An information recording unit capable of recording information displayed by the information display unit of the information display device; and a wireless communication device identification information recording unit capable of recording the wireless communication device identification information in association with the information display device identification information. When the user personal attribute information transmitted by the user personal attribute information transmission unit is received, the information recorded by the information recording unit is associated with the received wireless communication device identification information and information of the information display device identification information associated with the received information. A server having an information transmitting unit capable of transmitting to the display device,
The user personal attribute information transmission unit of the mobile terminal further records the user personal attribute information recording unit on the server when the identification information collation unit collates and both wireless communication device identification information match. The information display system according to claim 1, claim 2, claim 3, or claim 4, which is capable of transmitting user personal attribute information and matching wireless communication device identification information. The information display unit according to claim 5, wherein the information recording unit of the server is capable of recording advertisement information related to an area in which the wireless communication device of the wireless communication device identification information is installed in association with the wireless communication device identification information. system. The information display device is a vending machine,
The information display device is capable of capturing an image in the same direction as the display direction of the image display unit and an image display unit capable of displaying an image of a product to be sold, and is on the same direction as the display direction of the image display unit. With the imaging detection unit capable of detecting a living body located within a predetermined range from the image display unit, an imaging information transmission unit capable of transmitting the imaging information obtained by the imaging detection unit to the server, The advertisement image receiving unit capable of receiving the advertisement image, the advertisement image recording unit capable of recording the advertisement image received by the advertisement image receiving unit, and the image display unit in which the organism detected by the imaging detection unit is for a predetermined time or more. An image determination unit that can determine whether or not the image display unit is located within a predetermined range from the image display unit in the same direction as the display direction of, and when the image determination unit determines that the organism is located for a predetermined time or more. It is possible to control the display of the image display unit to be switched based on the received optimization information including information on products that are likely to be purchased and information on products that are unlikely to be purchased, or the image determination When the part determines that the organism is located for less than a predetermined time, it is possible to control to display the advertisement image recorded by the advertisement image recording part on the image display part, and an image control part,
The server includes an imaging information receiving unit capable of receiving the imaging information transmitted by the imaging information transmitting unit, an imaging information recording unit capable of recording the imaging information received by the imaging information receiving unit, and the information display device. Information display device information recording unit capable of recording information display device information including information on merchandise to be sold, and the imaging information recorded by the imaging information recording unit and the information display device information recording unit. Based on the information display device information, an optimization processing unit that can determine a product that is likely to be purchased and a product that is not likely to be purchased as optimization information, and the optimization processing unit determines the optimization processing unit. An optimization information transmission unit capable of transmitting optimization information to the information display device,
The information recording unit of the server can further record an advertisement image displayed by the image display unit, and the information transmission unit of the server can further display the advertisement image recorded by the information recording unit by the information display device. The information display system according to claim 5, which is capable of being transmitted to.

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