KR101615330B1 - Display system and method for the advertisements - Google Patents

Abstract

The present invention relates to an advertisement display system and a display method thereof. An Android board connected to the web server via a network and installed in a store, the advertisement board receiving an advertisement content; and a control unit installed in the store, There is provided an advertisement display system comprising a beam projector for outputting an advertisement content received from a board as a video signal and a film screen for displaying an advertisement content image outputted from the beam projector, . According to the present invention, a relatively inexpensive film screen is attached to a window for a commercial image transmitted from a web server at a remote site, so that an image transmitted through a projector is formed on a film screen, So that it is possible to carry out advertisement of a large size with a simple structure and to display a higher level of advertisement effect by interactive advertisement between an advertiser and an advertisement consumer.

Description

[0001] The present invention relates to an advertisement display system and a display method thereof,

The present invention can display an advertisement intended by an advertiser such as an advertiser or a store owner on a glass wall surface of a store store to perform an advertisement to an advertisement consumer such as a customer or a consumer outside the shop, And a display method therefor.

Generally, advertisement methods using a mass media such as a TV, a radio, a newspaper, a magazine, and the Internet, and an advertising method using an outdoor advertisement device installed on the roof of a dense area or the outer wall of a building are widely used, Advertising methods such as flyers distributed to passersby are also used.

However, the conventional advertising methods have a disadvantage in that it is difficult to change the contents of the billboard, so that it is not possible to carry out various forms of advertising, and therefore, the audience of the advertiser is less engaged.

Therefore, various advertisement systems and methods for maximizing the advertisement effect have been proposed. An example of such a method is disclosed in Japanese Laid-Open Patent Application No. 10-2009-0038413 (hereinafter referred to as Reference 1). In a touch system using a user's natural hand movements, a projector- (IR) camera equipped with an IR-LED array bar using an IR-LEDs, an infrared camera equipped with an IR-filter, A large interactive display system has been proposed.

In addition, similar Patent No. 10-1184816 (hereinafter referred to as Reference 2) includes a step of displaying at least one icon including an advertisement icon on a touch screen, The method comprising the steps of: receiving a touch event for a selected first icon; determining whether the first icon is out of bounds of the touch screen by the touch event; and determining, by using the at least one projector, Displaying a multimedia content corresponding to the icon on a screen of a wall; A touch screen for displaying at least one icon including an advertisement icon and for receiving a touch event of a first icon selected by a user among the at least one icon, when the first icon is out of the boundary of the touch screen, At least one projector for displaying multimedia contents corresponding to a first icon on a screen of a wall, and a control module for controlling operations of the touch screen and the at least one projector, and a multimedia advertisement display system using the projector Has been proposed.

In this reference 1, when the user enters the interactive area, the user can interact with the interactive screen, thereby providing an interactive ambient display environment in which an individual or a large crowd can enjoy various contents. Document 2 can reproduce the advertisement content corresponding to the advertisement icon selected by the user by various touch events, thereby enabling the user to more enjoy the advertisement, thereby improving the advertisement effect.

However, although References 1 and 2 are both user- or customer-centric, they may be of some interest, but it is difficult for the advertiser to accurately communicate the intent of the advertisement to be delivered to the customer and the bidirectional communication between the advertiser and the customer The effect also has a low problem.

Furthermore, since the advertisement is delivered by the user's selection and participation, the concentration of the user's advertisement can be increased. However, in order to detect the user's selection, reference 1 indicates that the infrared ray generation using the large- An IR camera equipped with an IR-LED array bar and an IR-filter device is used, and a reference screen 2 is required to use a touch screen, There is also a problem.

Reference 1: Published Patent No. 10-2009-0038413 Reference 2: Registration No. 10-1184816

Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide an advertisement display system that displays an advertisement of an advertiser such as an advertiser or a store owner on a window of a shop, And to provide a display method.

Particularly, the present invention provides an image display system that displays an image transmitted from a projector on a film screen by simply attaching a film screen to a glass surface without conveying an advertisement to a customer outside the store but using a complicated device, ) Area, and a method of displaying the advertisement display system.

It is another object of the present invention to provide an advertisement display system and a display method thereof that enable bidirectional communication between an advertiser such as an advertiser or a store owner and an advertisement consumer such as a customer or a consumer.

In order to solve such a technical problem,

A web server interlocked with a database in which advertisement contents of an advertiser are stored; An Android board connected to the web server via a network and installed in a store, and receiving the advertisement contents; A beam projector installed in a shop and outputting advertisement contents received from the Android board as video signals; And a film screen installed on the windshield of the store to display the advertisement content image output from the beam projector.

At this time, the web server connects the advertisement entity through the advertiser terminal and transmits the advertisement contents.

The database linked with the web server further includes information including an address and a time schedule for transmitting the advertisement contents for the advertisement service.

In addition, the window may be provided with an operation recognition sensor for recognizing the operation of the advertisement consumer. When the operation is detected by the operation recognition sensor, the detection information is input to the Android board. .

The advertisement contents are composed of a moving image area, a middle area, and an image area. The advertiser and the advertisement consumer access the web server through the advertiser terminal and the advertisement consumer terminal, And the character information generated by receiving the character is applied to the character area of the advertisement content in the web server and is transmitted to the Android board.

The present invention also provides

A first step of storing advertisement contents of an advertisement entity in a database in a web server; A second step of transmitting advertisement contents from the web server to an Android board at a corresponding address according to a time schedule; And a third step of controlling the beam projector to output the advertisement content in the form of a video signal and displaying the advertising content on a film screen attached to the inside of the store window of the shop.

At this time, in the second step, when the character information is input through the terminal for advertiser and the terminal for advertisement consumer, the web server applies character information to the advertisement content displayed on the advertisement content and transmits the text information to the Android board .

The advertisement contents are characterized in that the upper part of the advertisement contents to be displayed is a moving picture area, the middle part is a character area, and the lower part is an image area.

According to the present invention, a relatively inexpensive film screen is attached to a window of a commercial image transmitted from a web server at a remote site, so that an image transmitted through a projector is formed on a film screen, So that it is possible to carry out advertising with a simple structure and a large area.

In addition, the present invention provides a motion recognition sensor such as a Kinect, an obstacle sensor, a webcam, etc. in a window of a store to recognize consumers passing in front of the store, repeatedly exposing various contents, A higher level of advertising effect can be achieved.

In addition, the present invention enables bidirectional communication between the advertiser and the advertisement consumer, and the displayed advertisement contents can change the video and the image from time to time, and can improve the advertisement effect by enhancing the engagement with the advertisement through the text service and streaming service have.

1 is a conceptual diagram of an advertisement display according to the present invention.
2 is a configuration diagram of an advertisement display installation according to the present invention.
3 is a block diagram of the advertisement display system control system according to the present invention.

The advertisement display system and the display method according to the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms, and the inventor should appropriately interpret the concepts of the terms appropriately It should be construed in accordance with the meaning and concept consistent with the technical idea of the present invention based on the principle that it can be defined.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It should be understood that various equivalents and modifications may be present.

First, an advertisement display system according to the present invention will be described with reference to FIGS. 1 to 3. FIG.

The present invention is a system that exposes advertisements to consumers by projecting advertisement contents (1) such as moving images, images, and characters on a film screen by a predetermined time schedule of an advertisement provided through an Android application.

The present invention provides a web server 100 interworking with a database 110 storing advertisement contents 1 of an advertiser 10 such as an advertiser 12 or a storefront 14, An Android board 200 connected to the network via a network and installed in a store and receiving the advertisement contents 1; an advertisement server 200 installed in the store store and receiving advertisement contents 1 received from the Android board 200; And a film screen 400 for displaying the advertisement contents 1 outputted from the beam projector 300 installed in the windshield of the shop floor.

Hereinafter, the constitution of each part of the present invention will be described in detail.

The web server 100 registers and stores the advertisement contents 1 acquired from the advertiser 10 such as the advertiser 12 or the store owner 14 in the database 110 so that the web manager 101 Management. At this time, the web administrator can give advice to the advertiser 10 such as the advertiser 12 or the store owner 14, can guide the advertisement content registration process to the web server 100, Guidance can be performed.

The web server 100 may access the advertiser terminal 11 such as the advertiser 12 or the store owner 14 to directly transmit and request the advertisement content 1 .

At this time, a plurality of advertisement contents (1) registered and managed in the database 110 are registered and managed, and the advertisement contents (1) further include information on a time schedule requested by the advertiser (10).

The information on such a time schedule includes, for example, a series of information for displaying an advertisement only during business hours in the case of a specific shop, and a specific discount menu or a main menu on the day in case of a restaurant .

The web server 100 is connected to an Android board 200 installed in a store room and the Android board 200 is connected to a database 110 connected to the web server 100 through data communication, And receives the advertisement contents (1) registered in the advertisement contents (1).

The Android board 200 is a control board on which an Android operating system is mounted, and the Android board 200 functions as a smart phone. At this time, the Android board 200 is connected to the web server 100 via a network, and is directly connected to the beam projector, and receives and executes an Android-based smartphone application (advertisement app) from the web server 100 .

Meanwhile, the Android board 200 outputs the advertisement contents 1 to the beam projector 300. At this time, the beam projector 300 is installed in a room of a store and is installed adjacent to the Android board 200, and the beam projector 300 is preferably installed on a ceiling of a room.

The advertisement contents 1 output from the beam projector 300 are projected onto a film screen 400 installed in a window in a shop, and images are formed. Such a film screen 400 uses a known transparent rear film so that a customer outside the store can view the advertisement, and the transparent rear film has a shape such that the image of the beam projector 300 is formed on the inner window of the shop To maintain a constant distance from the beam projector.

On the other hand, the Android board 200 automatically performs a series of processes of downloading (downloading) an advertisement app from the web server 100 after the Android screen is caught on the screen when the Android is executed, and the advertisement is executed It is possible to have an advertisement service composed of a combination of video, image, and text.

The database 110 linked with the web server 100 establishes a database storing a plurality of pieces of information including the address and the time schedule for transmitting the advertisement content 1 for the advertisement service and a plurality of advertisement contents 1 The web server 100 can control input / output of data for the advertisement service.

On the other hand, an image is formed on the high-resolution transparent rear film attached to the inside of the window, and advertisement consumers outside the window can receive a clear advertisement. In this case, motion recognition sensors 500 such as a Kinect, an obstacle sensor, a webcam, and the like are installed on the window glass to increase the curiosity of the advertisement consumer and the immersion into the advertisement.

Accordingly, when the operation recognition sensor 500 recognizes the operation, the detection information of the operation recognition sensor 500 is inputted to the android board 200, And repeatedly exposes the various contents (1).

The advertisement content 1 is composed of a moving picture, an image, a character, and the like. The upper part of the advertisement content to be displayed is a moving picture area 2, a center part is a character area 3, and a lower part is an image area 4 .

At this time, bidirectional communication is possible between the advertiser 10 such as the storefront 14 and the advertiser 12 and the advertisement consumer 20 such as a customer or a consumer, and character information for bidirectional communication is displayed as the central character area.

To this end, the web server 100 can be connected to the advertiser 10 and the advertisement consumer 20. At this time, the advertiser 10 and the advertisement consumer 20 can directly access the web server 100 through the advertiser terminal 11 and the advertisement consumer terminal 21 to communicate with each other while exchanging characters in real time. The character information is registered and stored in the database 110 in the web server 100, and is also applied to the advertisement contents to be transmitted to the Android board 200 at a specific address and displayed on the window of the store.

In this case, the advertiser terminal 11 and the advertisement consumer terminal 21 may use various types of terminals such as a smart phone, a notebook PC, and the like, which can be connected to the web server through a network.

Hereinafter, an advertisement display process according to the present invention will be described with reference to FIG. 1 to FIG.

And install and execute an Android App that connects an Android Board 200 installed in a store to the beam projector 300.

Then, the web server 100 constructing the database 110 is connected to the Android board 200 equipped with the Android application via a network.

In this state, the web manager 101 provides the advertisement contents 1 produced by the web manager 101 directly to the advertiser 10 such as the advertiser 12 and the store owner 14, (110).

In this case, the advertisement content (1) for the advertisement service includes various information including the address to be transmitted and the time schedule, so that a plurality of advertisement contents for the plurality of advertisers (10) Collected and stored.

Accordingly, the web server 100 transmits the requested advertisement content 1 to the Android board 200 of the corresponding address according to the time schedule.

Then, the Android board 200 controls the beam projector 300 to output the advertisement content 1 in the form of an image signal to form an image on the high-resolution film, which is the film screen 400 attached to the inside of the store window of the store, Consumers outside the window are exposed to advertising.

On the other hand, when the motion recognition sensor 500 installed on the upper side or the side of the windshield is recognized, the detection information is input to the Android board 200, and the Android board 200 determines that the advertisement consumer 20 passes in front of the store And it will increase the curiosity and engagement of consumers passing through the store by repeatedly exposing various contents, thereby enhancing the publicity effect of the store store.

The web server 100 is connectable to the advertiser 10 and the advertisement consumer 20. The advertisement consumer 20 connects the advertisement consumer terminal 21 to the web server 100 and displays the advertisement And the like, and the advertiser 10 can send and receive texts using the advertiser terminal 11. Such character information is registered and stored in the database 110 in the web server 100, and is also applied to the advertisement content 1 to be transmitted to the Android board 200 at a specific address, and the advertisement is displayed on the window of the store. That is, the text service is a streaming service, which enables communication between the store owner and the consumer.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The scope of protection of the present invention should be construed under the following claims, and all technical ideas within the scope of equivalents thereof should be construed as being included in the scope of the present invention.

1: Ad Content 10: Advertiser
11: Advertiser terminal 20: Advertiser consumer
21: Ad Consumer Terminal 100: Web Server
110: Database 200: Android board
300: beam projector 400: film screen
500: Motion recognition sensor

Claims (8)

A web server interlocked with a database in which advertisement contents of an advertiser are stored;
An Android board connected to the web server via a network and installed in a store, and receiving the advertisement contents;
A beam projector installed in a shop and outputting advertisement contents received from the Android board as video signals;
And a film screen installed on the windshield of the shop and displaying the advertisement contents image outputted from the beam projector,
The web server accesses the advertiser terminal through the advertiser terminal to transmit the advertisement content,
Wherein the window is provided with an operation recognition sensor for recognizing the operation of the advertisement consumer, and when the operation is detected by the operation recognition sensor, the detection information is input to the android board, the android board controls to repeatedly expose various contents,
The advertisement content is composed of a moving picture area, a character area, and an image area in the upper part of the advertisement content to be displayed,
The advertiser and the advertisement consumer access the web server through the advertiser terminal and the advertisement consumer terminal and send the character information to the character area of the advertisement content in the web server to transmit the character information to the Android board, Area,
Wherein the information including the address and the time schedule for transmitting the advertisement contents for the advertisement service is registered in the database linked to the web server.
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