CN104244091A - Advertisement pushing method and system - Google Patents
Advertisement pushing method and system Download PDFInfo
- Publication number
- CN104244091A CN104244091A CN201410490167.0A CN201410490167A CN104244091A CN 104244091 A CN104244091 A CN 104244091A CN 201410490167 A CN201410490167 A CN 201410490167A CN 104244091 A CN104244091 A CN 104244091A
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- CN
- China
- Prior art keywords
- advertisement
- spectators
- type
- current
- monitoring
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention relates to an advertisement pushing method and system. According to the method, when advertisements are played, whether audience stays in the set range of equipment playing the advertisements is monitored; if the audience stays in the set range, types of the current advertisements are recorded; the advertisements of the same types are pushed to the audience according to the recorded types. According to the method, when the advertisements are played, whether the audience stays in the set range to watch the advertisements is monitored for judging whether the advertisements are the advertisements which the audience is interested in, if yes, the types of the current advertisements are recorded, the advertisements of the same types are pushed to the audience, and therefore the advertisements which the audience will watch and be interested in can be pushed to the audience individually; the audience does not need to switch television programs, the problems that the operation is carried out many times by the audience and is tedious are solved, great convenience is brought to the audience, and the use experience of the audience is improved.
Description
Technical field
The present invention relates to the communications field, particularly relate to a kind of advertisement sending method and system.
Background technology
Along with Digital Television, Web TV universal, abundant TV programme brings very large enjoyment to the life of spectators, and the favorable rating of spectators to TV programme is more and more higher.
But mostly TV programme centre or each TV programme directly can break for commercialsy, and while TV programme increases, also bring a large amount of advertisements.In a large amount of advertisements, some is interest viewers, also a lot of advertisement is had to be that spectators are uninterested, the uninterested advertisement of spectators can allow spectators dislike, at this moment spectators' often switching TV program, this just makes surgical procedure change many and loaded down with trivial details, brings very big inconvenience, reduce the experience of spectators to spectators.
Summary of the invention
In view of this, be necessary the problem of making troubles to spectators for the uninterested advertisement of above-mentioned spectators, a kind of advertisement sending method and system are provided.
A kind of advertisement sending method provided by the invention, comprises the steps:
Whether S10: when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement;
S20: if having spectators in setting range, then record the type of Current ad;
S30: according to the type of record, push advertisement of the same type to spectators.
A kind of advertisement push system provided by the invention, comprises as follows:
Whether spectators' monitoring means, when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement;
Type recording unit, if having spectators in setting range, then records the type of Current ad;
Advertisement pushing unit, according to the type of record, pushes advertisement of the same type to spectators.
Advertisement sending method of the present invention and system, when advertisement is play, whether monitoring has spectators to watch the advertisement determining whether interest viewers in setting range, if have, record the type of Current ad, push advertisement of the same type to spectators, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, the problem avoiding surgical procedure to become many and loaded down with trivial details, brings convenience to spectators, improves the experience of spectators.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement sending method in an embodiment;
Fig. 2 is the structure chart of the advertisement push system in an embodiment.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
Fig. 1 is the flow chart of the advertisement sending method in an embodiment, and as shown in Figure 1, this advertisement sending method comprises the steps:
Whether S10: when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement.
When they watch TV program, big city is applicable in the scope of viewing at the equipment (such as, television set, Set Top Box, computer etc.) playing TV programme, about three meters, the front of such as television set.If now there is advertisement to play, spectators are interested in advertisement, and spectators can be in this advertisement of viewing in setting range, otherwise spectators usually understand switching TV program or leave and do other things.Therefore in this embodiment, when advertisement is play, in the setting range of monitoring playback equipment, whether have spectators, if there are spectators, show that spectators are at viewing Current ad.
In further mode, this step S10 is specially: adopt infrared monitoring equipment, whether have spectators within the scope of monitoring and setting.Even if consider to there are spectators in setting range, but may not in viewing advertisement, further, this step S10 comprises further: adopt eyeball capturing technology, when advertisement is play, catch the eyeball of spectators whether towards the equipment of broadcast advertisement, if towards, then judge have spectators to watch Current ad.
S20: if having spectators in setting range, then record the type of Current ad.
According to monitoring, if having spectators when advertisement is play in setting range, then illustrate spectators viewing current broadcasting advertisement, Current ad is the advertisement of interest viewers, so time record Current ad type.According to the type of the advertisement of current broadcasting, spectators are pushed.The type of advertisement can initially time definition, also can determine according to the content of advertisement, such as motion class advertisement, consumer goods advertisement, advertisement for alcoholic drinks etc.
In further mode, this step S20 is specially: if having spectators in setting range, then intercept the frame of video of Current ad, determines the type of Current ad and record according to the frame of video intercepted.
S30: according to the type of record, push advertisement of the same type to spectators.
After the type of record Current ad, because these spectators can watch the advertisement of the type, pushing advertisement of the same type for these spectators, is that spectators need viewing, interested advertisement, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, avoid the problem that surgical procedure becomes many and loaded down with trivial details, bring convenience to spectators, improve the experience of spectators.
In addition, due to spectators Current ad is lost interest in time, can switching TV program, for the uninterested advertisement of spectators is fallen in screening further, the method also comprises further:
S40: when advertisement is play, whether monitoring spectators have switching TV program, if having, then record the type of Current ad, advertisement of the same type are shielded.Like this, by the operation of spectators' switching TV program, monitor whether obtain spectators interested in current type advertisement, thus the further uninterested advertisement of screening shielding spectators, improve the experience of spectators further.
This advertisement sending method, when advertisement is play, whether monitoring has spectators to watch the advertisement determining whether interest viewers in setting range, if have, record the type of Current ad, push advertisement of the same type to spectators, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, the problem avoiding surgical procedure to become many and loaded down with trivial details, brings convenience to spectators, improves the experience of spectators.
Meanwhile, the present invention also provides a kind of advertisement push system.As shown in Figure 2, this system comprises:
Whether spectators' monitoring means 100, when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement.
When they watch TV program, big city is applicable in the scope of viewing at the equipment (such as, television set, Set Top Box, computer etc.) playing TV programme, about three meters, the front of such as television set.If now there is advertisement to play, spectators are interested in advertisement, and spectators can be in this advertisement of viewing in setting range, otherwise spectators usually understand switching TV program or leave and do other things.Therefore in this embodiment, when advertisement is play, in the setting range that spectators' monitoring means 100 monitors playback equipment, whether have spectators, if there are spectators, show that these spectators are at viewing Current ad.
In further mode, spectators' monitoring means 100 adopts infrared monitoring equipment, whether has spectators within the scope of monitoring and setting.Even if consider to there are spectators in setting range, but may not in viewing advertisement, further, spectators' monitoring means 100 adopts eyeball capturing technology, when advertisement is play, catch the eyeball of spectators whether towards the equipment of broadcast advertisement, if towards, then judge have spectators to watch Current ad.
Type recording unit 200, if having spectators in setting range, then records the type of Current ad.
According to monitoring, if having spectators when advertisement is play in setting range, then the advertisement of spectators in the current broadcasting of viewing is described, Current ad is the advertisement of interest viewers, so time type recording unit 200 record the type of Current ad.According to the type of the advertisement of current broadcasting, spectators are pushed.The type of advertisement can initially time definition, also can determine according to the content of advertisement, such as motion class advertisement, consumer goods advertisement, advertisement for alcoholic drinks etc.
In further mode, if having spectators in setting range, type recording unit 200 intercepts the frame of video of Current ad, determines the type of Current ad and record according to the frame of video intercepted.
Advertisement pushing unit 200, according to the type of record, pushes advertisement of the same type to spectators.
After the type of record Current ad, because these spectators can watch the advertisement of the type, advertisement pushing unit 200 pushes advertisement of the same type for these spectators, is that spectators need viewing, interested advertisement, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, avoid the problem that surgical procedure becomes many and loaded down with trivial details, bring convenience to spectators, improve the experience of spectators.
In addition, due to spectators Current ad is lost interest in time, can switching TV program, for the uninterested advertisement of spectators is fallen in screening further, this system also comprises further:
Advertisement screening unit 400, when advertisement is play, whether monitoring spectators have switching TV program, if having, then record the type of Current ad, advertisement of the same type are shielded.Like this, by the operation of spectators' switching TV program, monitor whether obtain spectators interested in current type advertisement, thus the further uninterested advertisement of screening shielding spectators, improve the experience of spectators further.
This advertisement push system, when advertisement is play, whether monitoring has spectators to watch the advertisement determining whether interest viewers in setting range, if have, record the type of Current ad, push advertisement of the same type to spectators, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, the problem avoiding surgical procedure to become many and loaded down with trivial details, brings convenience to spectators, improves the experience of spectators.
Advertisement sending method of the present invention and system, when advertisement is play, whether monitoring has spectators to watch the advertisement determining whether interest viewers in setting range, if have, record the type of Current ad, push advertisement of the same type to spectators, can watch for spectators push spectators with regard to personalized like this, interested advertisement, spectators do not need switching TV program, the problem avoiding surgical procedure to become many and loaded down with trivial details, brings convenience to spectators, improves the experience of spectators.
These are only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement sending method, is characterized in that, comprises the steps:
Whether S10: when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement;
S20: if having spectators in setting range, then record the type of Current ad;
S30: according to the type of record, push advertisement of the same type to spectators.
2. advertisement sending method according to claim 1, is characterized in that, described step S10 is specially: adopt infrared monitoring equipment, whether have spectators within the scope of monitoring and setting.
3. advertisement sending method according to claim 2, is characterized in that, described step S10 is specially: adopt eyeball capturing technology, when advertisement is play, catch the eyeball of spectators whether towards the equipment of broadcast advertisement, if towards, then judge have spectators to watch Current ad.
4. advertisement sending method according to claim 1, is characterized in that, described step S10 is specially: if having spectators in setting range, then intercept the frame of video of Current ad, determines the type of Current ad and record according to the frame of video intercepted.
5. advertisement sending method according to claim 1, is characterized in that, described method also comprises:
S40: when advertisement is play, whether monitoring spectators have switching TV program, if having, then record the type of Current ad, advertisement of the same type are shielded.
6. an advertisement push system, is characterized in that, comprises as follows:
Whether spectators' monitoring means, when advertisement is play, have spectators in the setting range of the equipment of monitoring broadcast advertisement;
Type recording unit, if having spectators in setting range, then records the type of Current ad;
Advertisement pushing unit, according to the type of record, pushes advertisement of the same type to spectators.
7. advertisement push system according to claim 6, is characterized in that, described spectators' monitoring means adopts infrared monitoring equipment, whether has spectators within the scope of monitoring and setting.
8. advertisement push system according to claim 7, is characterized in that, described spectators' monitoring means adopts eyeball capturing technology, when advertisement is play, catch the eyeball of spectators whether towards the equipment of broadcast advertisement, if towards, then judge have spectators to watch Current ad.
9. advertisement push system according to claim 6, is characterized in that, if having spectators in described setting range, described type recording unit then intercepts the frame of video of Current ad, determines the type of Current ad and record according to the frame of video intercepted.
10. advertisement push system according to claim 6, is characterized in that, described system also comprises:
Advertisement screening unit, when advertisement is play, whether monitoring spectators have switching TV program, if having, then record the type of Current ad, advertisement of the same type are shielded.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410490167.0A CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
| PCT/CN2015/085708 WO2016045450A1 (en) | 2014-09-23 | 2015-07-31 | Advertisement pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410490167.0A CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104244091A true CN104244091A (en) | 2014-12-24 |
| CN104244091B CN104244091B (en) | 2018-05-01 |
Family
ID=52231295
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410490167.0A Expired - Fee Related CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN104244091B (en) |
| WO (1) | WO2016045450A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104750387A (en) * | 2015-03-24 | 2015-07-01 | 联想(北京)有限公司 | Information processing method and electronic equipment |
| WO2016045450A1 (en) * | 2014-09-23 | 2016-03-31 | 深圳市九洲电器有限公司 | Advertisement pushing method and system |
| CN107179958A (en) * | 2017-03-31 | 2017-09-19 | 北京奇艺世纪科技有限公司 | A kind of restorative procedure and device of advertisement putting failure |
| CN107770607A (en) * | 2017-10-30 | 2018-03-06 | 上海麦界信息技术有限公司 | A kind of business model based on traditional tv program interaction scheme |
| CN110324683A (en) * | 2018-03-31 | 2019-10-11 | 汉唐传媒股份有限公司 | A kind of method that digital signage plays advertisement |
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2014
- 2014-09-23 CN CN201410490167.0A patent/CN104244091B/en not_active Expired - Fee Related
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2015
- 2015-07-31 WO PCT/CN2015/085708 patent/WO2016045450A1/en active Application Filing
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| CN101114339A (en) * | 2007-07-17 | 2008-01-30 | 李东亚 | Visual medium audiences information feedback system and method thereof |
| CN101621636A (en) * | 2008-06-30 | 2010-01-06 | 北京大学 | Method and system for inserting and transforming advertisement sign based on visual attention module |
| CN101500137A (en) * | 2008-12-25 | 2009-08-05 | 上海全景数字技术有限公司 | Targeted advertisement publishing method, system for digital television and digital television terminal |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2016045450A1 (en) * | 2014-09-23 | 2016-03-31 | 深圳市九洲电器有限公司 | Advertisement pushing method and system |
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| CN104750387B (en) * | 2015-03-24 | 2019-06-25 | 联想(北京)有限公司 | A kind of information processing method and electronic equipment |
| CN107179958A (en) * | 2017-03-31 | 2017-09-19 | 北京奇艺世纪科技有限公司 | A kind of restorative procedure and device of advertisement putting failure |
| CN107770607A (en) * | 2017-10-30 | 2018-03-06 | 上海麦界信息技术有限公司 | A kind of business model based on traditional tv program interaction scheme |
| CN110324683A (en) * | 2018-03-31 | 2019-10-11 | 汉唐传媒股份有限公司 | A kind of method that digital signage plays advertisement |
| CN110324683B (en) * | 2018-03-31 | 2021-08-06 | 汉唐传媒股份有限公司 | Method for playing advertisement on digital signboard |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104244091B (en) | 2018-05-01 |
| WO2016045450A1 (en) | 2016-03-31 |
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