CN105654349A - Elevator advertisement self-adaptive playing method and system - Google Patents
Elevator advertisement self-adaptive playing method and system Download PDFInfo
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- CN105654349A CN105654349A CN201610006744.3A CN201610006744A CN105654349A CN 105654349 A CN105654349 A CN 105654349A CN 201610006744 A CN201610006744 A CN 201610006744A CN 105654349 A CN105654349 A CN 105654349A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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Abstract
The invention provides an elevator advertisement self-adaptive playing method and a system. The elevator advertisement self-adaptive playing method comprises the steps of detecting the type of people that gets in/out of an elevator by means of an infrared-ray (IR) sensor module; acquiring the number of people in the elevator and the attention time of each person on an advertisement by means of a camera; according to the type and the number of people in the elevator and the attention time of each person on the advertisement, calculating the weight value of each advertisement; according to the weight value of each advertisement and the advertisement playing strategy, determining the playing sequence of advertisements. According to the technical scheme of the invention, people who are waiting for or getting into an elevator are classified, and the weight value of each advertisement is calculated. After that, the playing sequence of advertisements is determined based on the weight values of the advertisements. When the type of people in the elevator changes, the type of advertisements can be changed in real time. Therefore, the pertinence of advertisements for target audiences is improved. Meanwhile, the advertising can be scheduled for different buildings based on the cloud technology, so that the advertising efficiency is improved.
Description
Technical field
The invention belongs to technical field of electronic communication, relate to a kind of advertisement broadcast method, particularly relate to a kind of elevator card adaptive identifying method and system.
Background technology
Existing elevator card usually places display, loop play billboard or dynamic advertising on elevator doorway or elevator interior. Switching between multiple advertisements has two ways: one is Fixed Time Interval, sequentially loop play; Another kind is shuffle. Owing to the advertisement in elevator is typically stored in this locality, the advertisement that generally different office building is thrown in all can difference to some extent, the allotment of the advertisement delivering between different office buildings is inconvenient, is also unfavorable for making advertisement better be presented in face of targeted customer. Additionally, the audient of advertisement is not made a distinction by existing elevator card, therefore the delivery effect of advertisement is not high.
Summary of the invention
The shortcoming of prior art in view of the above, it is an object of the invention to provide a kind of elevator card adaptive identifying method and system, throws in, for solving existing elevator card, the problem that effect is not high.
For achieving the above object and other relevant purposes, the present invention provides a kind of elevator card adaptive identifying method, and described elevator card adaptive identifying method includes: utilize infrared sensor module detection to enter or walk out the classification of personnel of elevator; Camera collection is utilized to obtain the personnel amount in elevator and everyone the concern time to advertisement; According to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement; Weighted value and broadcast strategy according to advertisement determine the sequencing that advertisement is play.
Alternatively, the one of the classification of the described personnel utilizing infrared sensor module detection to enter or walk out elevator realizes process and includes: at least 2 infrared sensors are arranged at different height, detection enters or walks out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms.
Alternatively, described utilize camera collection to obtain the personnel amount in elevator and the process that realizes paying close attention to the time of advertisement is included by everyone: the image of the personnel's situation in described camera collection elevator, from described image, identify the quantity of personnel; Described photographic head follows the trail of the eyes of personnel in elevator, calculates in everyone of specific time period the concern time to every series advertisements.
Alternatively, the calculating process of the weighted value of described every series advertisements includes: calculate, according to the product of the crowd's class weight value in total weighted value paying close attention to the time and elevator, the weighted value obtaining advertisement;Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator; Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant.
Alternatively, described elevator card adaptive identifying method also includes: reports the personnel state in current elevator to cloud server, and receives the advertisement of the corresponding classification that cloud server is thrown according to described personnel state; Or/and the memory module at elevator self stores the advertisement that this locality is play.
The present invention also provides for a kind of elevator card adaptive identifying system, and described elevator card adaptive identifying system includes: infrared sensor module, and detection enters or walk out the classification of the personnel of elevator; Photographic head, gathers the personnel amount obtained in elevator and the concern time to everyone advertisement; Weight computation module, is respectively connected with described infrared sensor module and photographic head, according to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement; Playing module, is connected with described weight computation module, determines, according to the weighted value of advertisement and broadcast strategy, the sequencing that advertisement is play.
Alternatively, described infrared sensor module includes at least 2 infrared sensors; Each infrared sensor is arranged at different height, and detection enters or walk out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms.
Alternatively, the image of the personnel's situation in described camera collection elevator, identifies the quantity of personnel from described image, follows the trail of the eyes of personnel in elevator, calculate in everyone of specific time period the concern time to every series advertisements.
Alternatively, described weight computation module calculates, according to the product of the crowd's class weight value in total weighted value paying close attention to the time and elevator, the weighted value obtaining advertisement; Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator; Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant.
Alternatively, described elevator card adaptive identifying system also includes: wireless communication module, it is connected with described infrared sensor module, reports the personnel state in current elevator to cloud server, and receive the advertisement of the corresponding classification that cloud server is thrown according to described personnel state; Or/and memory module, it is connected with described weight computation module, the advertisement that storage this locality is play.
As it has been described above, the elevator card adaptive identifying method and system of the present invention, have the advantages that
The present invention is by equity elevator or takes the crowd of elevator and classifies, to each bar advertisement to weighted value, the playing sequence of advertisement is determined according to weight, can real-time change adline when in elevator, crowd structure changes, improve the advertisement specific aim to audient crowd, and by high in the clouds, the advertisement putting between different building can be scheduling, improve the efficiency of advertisement putting.
Accompanying drawing explanation
Fig. 1 is shown as the one of the elevator card adaptive identifying method described in the embodiment of the present invention and realizes schematic flow sheet.
Fig. 2 is shown as the one of the elevator card adaptive identifying system described in the embodiment of the present invention and realizes structural representation.
Element numbers explanation
200 elevator card adaptive identifying systems
210 infrared sensor modules
220 photographic head
230 weight computation module
240 playing modules
250 memory modules
260 wireless communication modules
S101��S104 step
Detailed description of the invention
Below by way of specific instantiation, embodiments of the present invention being described, those skilled in the art the content disclosed by this specification can understand other advantages and effect of the present invention easily.The present invention can also be carried out by additionally different detailed description of the invention or apply, and the every details in this specification based on different viewpoints and application, can also carry out various modification or change under the spirit without departing from the present invention. It should be noted that, when not conflicting, following example and the feature in embodiment can be mutually combined.
It should be noted that, the diagram provided in following example only illustrates the basic conception of the present invention in a schematic way, then assembly that in graphic, only display is relevant with the present invention but not component count when implementing according to reality, shape and size drafting, during its actual enforcement, the kenel of each assembly, quantity and ratio can be a kind of random change, and its assembly layout kenel is likely to increasingly complex.
Referring to Fig. 1, the present invention provides a kind of elevator card adaptive identifying method, and described elevator card adaptive identifying method includes:
S101, utilizes infrared sensor module to detect the classification of the personnel entering or walking out elevator;
Further, utilize the one of classification of personnel that infrared sensor module detection entered or walked out elevator to realize process to include described in step S101: at least 2 infrared sensors are arranged at different height, detection enters or walks out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms. Such as: 3 infrared sensors are arranged at the position of elevator door or elevator entrance, it is respectively placed in the height and position from 1 meter of ground, 1 meter 3,1 meter 7 from down to up, the people entering elevator is divided roughly, if messenger is when lift port enters, block the sensor of 1 meter, do not block higher sensor, then can substantially judge this artificial child; When messenger blocks the sensor of 1 meter and 1 meter 3, do not block the sensor of 1 meter 7, then this person is that the probability of Ms is higher. If three sensors are all blocked by messenger, then this person is that the probability of man is higher. Wherein, the rational height of sensor can be added up according to the average height of different regions and be adjusted.
S102, utilizes camera collection to obtain the personnel amount in elevator and everyone the concern time to advertisement;
Further, described in step S102 utilize camera collection to obtain the personnel amount in elevator and the process that realizes paying close attention to the time of advertisement is included by everyone: the image of the personnel's situation in described camera collection elevator, from described image, identify the quantity of personnel; Described photographic head follows the trail of the eyes of personnel in elevator, calculates in specific time period personnel concern time to every series advertisements. Because when entering elevator, would be likely to occur many individuals and simultaneously enter elevator, the data that now infrared sensor scanning obtains are possible to there is error, and now the personnel's image in elevator is acquired identifying by recycling photographic head, it is possible to further determine that the sum of personnel in elevator.
S103, according to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement;
Further, the calculating process of the weighted value of the described every series advertisements described in step S103 includes: calculate, according to the product of the crowd's class weight value in total weighted value paying close attention to the time and elevator, the weighted value obtaining advertisement; Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator;Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant. Such as: will be divided into the time of gazing at 5 seconds, 10 seconds, 15 seconds, and give different weights, as: the weighted value of 5 seconds is the weighted value that weighted value is 2,15 seconds of 1,10 second is 3. Same, man, Ms, child also give different weights, as: the weighted value of man is 1; The weighted value of Ms is 2, and the weighted value of child is 2. The time of gazing at of same advertisement is 5 seconds, 10 seconds, 5 seconds by 3 people respectively, then total weighted value is 1+2+1=4. If this elevator ride is dominant for Ms's quantity, then weight is 2, then the weight of this then advertisement is 4 �� 2=8.
S104, determines, according to the weighted value of advertisement and broadcast strategy, the sequencing that advertisement is play. Wherein, the advertisement play in elevator can be remotely report the personnel state in current elevator to cloud server, and receive the advertisement of the corresponding classification that cloud server is thrown according to described personnel state; Or/and the memory module at elevator self stores the advertisement that this locality is play. Described memory module can store some local advertisings as broadcast source, it is also possible to receives advertisement source from cloud server. A kind of implementation of described broadcast strategy is as follows: the personnel that this takes elevator add up, and calculates which kind of crowd and accounts for this main flow (chance of general office building work hours children's ride-on is less). The advertisement needing in the recent period to present can be divided into four classes, auto electronics, clothing, ornaments class and foodstuff by cloud server. This point-score is only a kind of example, it is possibility to have other mode classification. If Ms is in the majority, then extracts and play clothing, ornaments and foodstuff advertisement, if man is in the majority, then extracts and play automotive electronics series advertisements, if child is in the majority, then extracts and play auto electronics and foodstuff advertisement.
The protection domain of elevator card adaptive identifying method of the present invention is not limited to the step execution sequence that the present embodiment is enumerated, and every step increase and decrease of prior art of doing according to principles of the invention, step are replaced the scheme realized and all included in protection scope of the present invention.
The present invention also provides for a kind of elevator card adaptive identifying system; described elevator card adaptive identifying system can realize elevator card adaptive identifying method of the present invention; but the structure realizing the elevator card adaptive identifying system that device includes but not limited to that the present embodiment enumerates of elevator card adaptive identifying method of the present invention; the malformation of every prior art done according to principles of the invention and replacement, all include in protection scope of the present invention.
Shown in Figure 2, described elevator card adaptive identifying system 200 includes: infrared sensor module 210, photographic head 220, weight computation module 230, playing module 240, memory module 250, or/and wireless communication module 260.
The detection of described infrared sensor module 210 enters or walks out the classification of the personnel of elevator. Further, described infrared sensor module 210 includes at least 2 infrared sensors; Each infrared sensor is arranged at different height, and detection enters or walk out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms.
Such as: 3 infrared sensors are arranged at the position of elevator door or elevator entrance, it is respectively placed in the height and position from 1 meter of ground, 1 meter 3,1 meter 7 from down to up, the people entering elevator is divided roughly, if messenger is when lift port enters, block the sensor of 1 meter, do not block higher sensor, then can substantially judge this artificial child;When messenger blocks the sensor of 1 meter and 1 meter 3, do not block the sensor of 1 meter 7, then this person is that the probability of Ms is higher. If three sensors are all blocked by messenger, then this person is that the probability of man is higher. Wherein, the rational height of sensor can be added up according to the average height of different regions and be adjusted.
Described photographic head 220 gathers the personnel amount and everyone the concern time to advertisement that obtain in elevator. Further, described photographic head 220 gathers the image of the personnel's situation in elevator, identifies the quantity of personnel, and follow the trail of the eyes of personnel in elevator from described image, calculates in specific time period personnel concern time to every series advertisements. Because when entering elevator, would be likely to occur many individuals and simultaneously enter elevator, the data that now infrared sensor scanning obtains are possible to there is error, and now the personnel's image in elevator is acquired identifying by recycling photographic head, it is possible to further determine that the sum of personnel in elevator.
Described weight computation module 230 is respectively connected with described infrared sensor module 210 and photographic head 220, according to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement. Further, described weight computation module 230 calculates, according to the product of the crowd's class weight value in total weighted value paying close attention to the time and elevator, the weighted value obtaining advertisement; Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator; Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant. Such as: will be divided into the time of gazing at 5 seconds, 10 seconds, 15 seconds, and give different weights, as: the weighted value of 5 seconds is the weighted value that weighted value is 2,15 seconds of 1,10 second is 3. Same, man, Ms, child also give different weights, as: the weighted value of man is 1; The weighted value of Ms is 2, and the weighted value of child is 2. The time of gazing at of same advertisement is 5 seconds, 10 seconds, 5 seconds by 3 people respectively, then total weighted value is 1+2+1=4. If this elevator ride is dominant for Ms's quantity, then weight is 2, then the weight of this then advertisement is 4 �� 2=8.
Described playing module 240 is connected with described weight computation module 230, determines, according to the weighted value of advertisement and broadcast strategy, the sequencing that advertisement is play.
A kind of implementation of described broadcast strategy is as follows: the personnel that this takes elevator add up, and calculates which kind of crowd and accounts for this main flow (chance of general office building work hours children's ride-on is less). The advertisement needing in the recent period to present can be divided into four classes, auto electronics, clothing, ornaments class and foodstuff by cloud server. This point-score is only a kind of example, it is possibility to have other mode classification. If Ms is in the majority, then extracts and play clothing, ornaments and foodstuff advertisement, if man is in the majority, then extracts and play automotive electronics series advertisements, if child is in the majority, then extracts and play auto electronics and foodstuff advertisement.
Described memory module 250 is respectively connected with described playing module 240, is stored in the advertisement of local broadcasting. Described memory module 250 can store some local advertisings as broadcast source, it is also possible to receives advertisement source from cloud server.
Wireless communication module 260 is respectively connected with described infrared sensor module 210 and described memory module 250, reports the personnel state in current elevator to cloud server, and receives the advertisement of the corresponding classification that cloud server is thrown according to described personnel state.
The present invention provides a kind of specific embodiment, as: owing to the total time of elevator ride is shorter, the quantity of therefore advertisement is unsuitable too much, for 30 floors, it is assumed that middle lower visitor 5-6 time, 3 minutes about consuming time, counts with 30 seconds for an advertisement, 10 advertisements. When a period of time (such as one month) that native system runs at first, play each advertisement to only rolling under rough division, it is therefore an objective to make each audient that all advertisements have been seen at least one time. Use the photographic head in elevator to follow the trail of human eye, calculate and specific time period (morning, noon and afternoon three take peak) passenger gazed at for each advertisement the time, combine front two-part rough division, advertisement putting type is finely divided. For example, static advertising, calculate each age group gazing at the time period each static advertising, and gaze at duration. Dynamic advertising, each dynamic advertising is gazed at duration by the same each age group that calculates. To be divided into the time of gazing at 5 seconds, 10 seconds, 15 seconds, give different weights, as: the weighted value of 5 seconds is the weighted value that weighted value is 2,15 seconds of 1,10 second is 3. Same, man, Ms, child also give different weights, as: the weighted value of man is 1; The weighted value of Ms is 2, and the weighted value of child is 2. Owing to the desire to buy of Ms and child is relatively strong, therefore give greater weight. Calculate the weighted value of every then advertisement. Computational methods are: always gaze at time weighting �� crowd's class weight. Always the time of gazing at refers to that this is taken the people of elevator and advertisement is gazed at the weight of time adds up, and such as 3 people, the time of gazing to same advertisement is 5 seconds, 10 seconds, 5 seconds respectively, then total weighted value is 1+2+1=4. If this elevator ride is dominant for Ms's quantity, then weight is 2, then the weight of this then advertisement is 4 �� 2=8. Then determine, according to the classification of each advertisement and different weighted values (namely concrete broadcast strategy), the priority that advertisement is play. Such as, when Ms is dominant, first choose the advertisement of ornaments, clothing and food; Then arrange according to the size order of weight, first play the advertisement that weight is high. After under each elevator, visitor terminates, can recalculate in elevator is which kind of crowd's quantity is dominant, carrying out real-time adjustment thus advertisement is play, being dominant from Ms's quantity after such as once descend visitor becomes man's quantity and is dominant, then advertisement broadcasting transfers auto electronics to.
The present invention is by equity elevator or takes the crowd of elevator and classifies, to each bar advertisement to weighted value, the playing sequence of advertisement is determined according to weight, can real-time change adline when in elevator, crowd structure changes, improve the advertisement specific aim to audient crowd, and by high in the clouds, the advertisement putting between different building can be scheduling, improve the efficiency of advertisement putting.
In sum, the present invention effectively overcomes various shortcoming of the prior art and has high industrial utilization.
Above-described embodiment is illustrative principles of the invention and effect thereof only, not for the restriction present invention. Above-described embodiment all under the spirit and category of the present invention, can be modified or change by any those skilled in the art. Therefore, art has usually intellectual such as modifying without departing from all equivalences completed under disclosed spirit and technological thought or change, must be contained by the claim of the present invention.
Claims (10)
1. an elevator card adaptive identifying method, it is characterised in that described elevator card adaptive identifying method includes:
Infrared sensor module is utilized to detect the classification of the personnel entering or walking out elevator;
Camera collection is utilized to obtain the personnel amount in elevator and everyone the concern time to advertisement;
According to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement;
Weighted value and broadcast strategy according to advertisement determine the sequencing that advertisement is play.
2. elevator card adaptive identifying method according to claim 1, it is characterised in that the one of the classification of the described personnel utilizing infrared sensor module detection to enter or walk out elevator realizes process and includes:
At least 2 infrared sensors are arranged at different height, and detection enters or walks out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms.
3. elevator card adaptive identifying method according to claim 1, it is characterised in that: described utilize camera collection to obtain the personnel amount in elevator and the process that realizes paying close attention to the time of advertisement is included by everyone:
The image of the personnel's situation in described camera collection elevator, identifies the quantity of personnel from described image;
Described photographic head follows the trail of the eyes of personnel in elevator, calculates in specific time period personnel concern time to every series advertisements.
4. elevator card adaptive identifying method according to claim 1, it is characterised in that the calculating process of the weighted value of described every series advertisements includes:
Product according to the crowd's class weight value in total weighted value paying close attention to the time and elevator calculates the weighted value obtaining advertisement; Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator; Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant.
5. elevator card adaptive identifying method according to claim 1, it is characterised in that described elevator card adaptive identifying method also includes:
Report the personnel state in current elevator to cloud server, and receive the advertisement of the corresponding classification that cloud server is thrown according to described personnel state; Or/and
Memory module at elevator self stores the advertisement that this locality is play.
6. an elevator card adaptive identifying system, it is characterised in that described elevator card adaptive identifying system includes:
Infrared sensor module, detection enters or walks out the classification of the personnel of elevator;
Photographic head, gathers the personnel amount and everyone the concern time to advertisement that obtain in elevator;
Weight computation module, is respectively connected with described infrared sensor module and photographic head, according to the personnel's classification in elevator, quantity and everyone the concern Time Calculation of advertisement is gone out the weighted value of every then advertisement;
Playing module, is connected with described weight computation module, determines, according to the weighted value of advertisement and broadcast strategy, the sequencing that advertisement is play.
7. elevator card adaptive identifying system according to claim 6, it is characterised in that: described infrared sensor module includes at least 2 infrared sensors; Each infrared sensor is arranged at different height, and detection enters or walk out the height of the personnel of elevator, and determines the classification of personnel according to height; The classification of described personnel includes child, man and Ms.
8. elevator card adaptive identifying system according to claim 6, it is characterized in that: the image of the personnel's situation in described camera collection elevator, the quantity of personnel is identified from described image, follow the trail of the eyes of personnel in elevator, calculate in specific time period personnel concern time to every series advertisements.
9. elevator card adaptive identifying system according to claim 6, it is characterised in that: described weight computation module calculates, according to the product of the crowd's class weight value in total weighted value paying close attention to the time and elevator, the weighted value obtaining advertisement; Wherein, the weighted value of described total concern time is each personnel summation to the weighted value paying close attention to the time of advertisement in elevator; Described crowd's class weight value is the weighted value of the classification belonging to the personnel that in elevator, quantity is dominant.
10. elevator card adaptive identifying system according to claim 6, it is characterised in that described elevator card adaptive identifying system also includes:
Wireless communication module, is connected with described infrared sensor module, reports the personnel state in current elevator to cloud server, and receives the advertisement of the corresponding classification that cloud server is thrown according to described personnel state; Or/and
Memory module, is respectively connected with described wireless communication module and playing module, is stored in the advertisement of local broadcasting.
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