CN108805606A - Internet advertising device and method - Google Patents
Internet advertising device and method Download PDFInfo
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- CN108805606A CN108805606A CN201810403439.7A CN201810403439A CN108805606A CN 108805606 A CN108805606 A CN 108805606A CN 201810403439 A CN201810403439 A CN 201810403439A CN 108805606 A CN108805606 A CN 108805606A
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- internet advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a kind of Internet advertising device and methods.The Internet advertising device includes Internet advertising keyword extracting unit, Internet advertising attention rate monitoring unit, Internet advertising keyword weight computing unit, unit is launched in Internet advertising, wherein, Internet advertising keyword extracting unit is used to extract the keyword of Internet advertising according to predetermined normal form；Internet advertising attention rate monitoring assembly is for monitoring and analyzing Internet advertising by the degree of concern of user；Internet advertising keyword weight computing unit, for, by the degree of concern of user, calculating the weight of the keyword of the Internet advertising according to Internet advertising；Internet advertising launches unit and is used to according to the weight of the keyword of Internet advertising be priority, and Internet advertising is launched to user.By using the internet apparatus and method of the present invention, it is interested in the advertisement of which type accurately to perceive particular user, and the series advertisements are then launched to user's technicality.
Description
Technical field
The invention belongs to science technology information fields, especially relate to application of the artificial intelligence technology in terms of Internet advertising
Technology.
Background technology
Internet advertising is exactly that advertisement is launched on network by web advertisement platform.Using on website ad banner,
Text link, multimedia method, in internet, publication or releasing advertisements, a kind of high of Internet user is transmitted to by network
Scientific and technological advertising campaign mode.
With traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and receive the outdoor advertising phase shown appreciation for somebody
Than Internet advertising has advantageous advantage, is the important part for implementing Modern Marketing media strategy.Internet is one
A completely new advertising media, fastest effect is highly desirable, is the fine approach that medium-sized and small enterprises extension is grown, for carrying out extensively
The company of international business is even more so.
But Internet advertising is identical as traditional communication media promulgating advertisement, all has the shortcomings that blindness, one-way.
That is, when advertisement publishers or internet content provider provide a user, issue Internet advertising, and do not know about user
Whether need, whether pay close attention to this series advertisements.When user reads webpage or online in this way, often by mixed and disorderly pop-up advertisement, insertion
Advertisement is bothered, because these information are not its desired information understood.On the one hand, the advertisement letter that user oneself needs
Breath is usually buried in again in the immense unrelated network information, it is difficult to cause user note that likely resulting in required for user's omission
Information；On the other hand, present Internet advertising multiple media types are more, data volume is big, when Internet advertising reaches a fixed number
When amount, it will expend a large amount of software and hardware resource, cause internet web page or application more and more too fat to move, response speed is also got over
Come it is slower, be easy to cause network congestion, this will further reduce user read Internet advertising wish.
Therefore, being badly in need of a kind of technology can know that particular user is interested in the advertisement of which type, then to the use
Launch the series advertisements to family technicality.
Invention content
To solve the problems, such as that people are fed up with for Internet advertising in the prior art, attention rate is lower and lower, this hair
It is bright to take a kind of Internet advertising generation method and its device, enable to user to significantly improve for the emerging of Internet advertising
Interest.
In order to achieve this goal, this invention takes the following technical solutions.
A kind of Internet advertising device, the Internet advertising device include Internet advertising keyword extracting unit, mutually
Unit, interconnection are launched in networked advertisement attention rate monitoring unit, Internet advertising keyword weight computing unit and Internet advertising
Net advertisement keyword extraction unit and Internet advertising attention rate monitoring unit are connected to the calculating of Internet advertising keyword weight
Unit, internet accuse keyword weight computing unit and are additionally coupled to Internet advertising dispensing unit, wherein
Internet advertising keyword extracting unit is used to extract the keyword of Internet advertising according to predetermined normal form；
Internet advertising attention rate monitoring assembly is for monitoring and analyzing Internet advertising by the degree of concern of user；
Internet advertising keyword weight computing unit, for, by the degree of concern of user, being calculated according to Internet advertising
The weight of the keyword of the Internet advertising；
Internet advertising launches unit and is used to according to the weight of the keyword of Internet advertising be priority, is thrown to user
Put Internet advertising.
Particularly, the Internet advertising attention rate monitoring assembly includes timer, front camera, analytic unit,
In,
The displaying time of one Internet advertising of timer record；
Analytic unit is used to, when the displaying time of the Internet advertising exceeding predetermined threshold, periodically open preposition take the photograph
As head, user's eye posture is captured and analyzed, thereby determines that degree of concern of the Internet advertising by user.
In addition, after the analytic unit periodically captures user's eye posture, if it is determined that not capture user's eye
Portion, or to be determined as multiple eye posture all identical, then abandons capturing and analyzing user's eye posture, it is current mutual to abandon analysis
The degree of concern of networked advertisement.
Wherein, the Internet advertising device further includes user's normal attitude recording unit, user's normal attitude note
The prompt of record unit shoots and stores the reference eye posture that user normally watches attentively under screen state.
The analytic unit compares user's eye posture after capturing and refers to eye posture；
If user's eye posture ratio after capturing is with reference to eye posture apart from screen closer to it is wide to increase current internet
The degree of concern of announcement；
If the eye exterior feature of user's eye posture after capturing increases current interconnection than the eye exterior feature bigger with reference to eye posture
The degree of concern of net advertisement；
If the pupil of user's eye posture after capturing increases current interconnection than the pupil bigger with reference to eye posture
The degree of concern of net advertisement.
It is corresponding to it, a kind of internet advertisement method is also disclosed in the present invention, the internet advertisement method includes step
Suddenly：
A, the keyword of Internet advertising is extracted according to predetermined normal form；
B, monitoring and analysis Internet advertising are by the degree of concern of user；
C, the weight of the keyword of the Internet advertising is calculated by the degree of concern of user according to Internet advertising；
D, it is priority according to the weight of the keyword of Internet advertising, Internet advertising is launched to user.
Particularly, the step B of the internet advertisement method includes：
B1, the displaying time for recording an Internet advertising；
B2, when the displaying time of the Internet advertising exceed predetermined threshold when, periodically open front camera, capture
And user's eye posture is analyzed, thereby determine that degree of concern of the Internet advertising by user.
When periodicity opens front camera in the step B2 of the internet advertisement method, if it is determined that not have
User's eye is captured, or to be determined as multiple eye posture all identical, then abandons capturing and analyzing user's eye posture, put
Abandon the degree of concern of analysis current internet advertisement.
Before the step B of the internet advertisement method, further include：
B01, prompt user normally watch screen content attentively；
B02, shooting user normally watch the eyes image under screen state attentively；
B03, the eyes image is stored as to refer to eye posture.
In addition, in the step B2 of the internet advertisement method by comparing capture after user's eye posture with refer to eye
Portion's posture determines degree of concern of the Internet advertising by user；
If user's eye posture ratio after capturing is with reference to eye posture apart from screen closer to it is wide to increase current internet
The degree of concern of announcement；
If the eye exterior feature of user's eye posture after capturing increases current interconnection than the eye exterior feature bigger with reference to eye posture
The degree of concern of net advertisement；
If the pupil of user's eye posture after capturing increases current interconnection than the pupil bigger with reference to eye posture
The degree of concern of net advertisement.
By using the internet apparatus and method of the present invention, advertisement sense of the particular user for which type can be perceived
Then interest launches the series advertisements to user's technicality.
In addition, by using the internet apparatus and method of the present invention, by the eye appearance for monitoring and analyzing particular user
Thus state accurately knows attention rate of the user for ad content.
Description of the drawings
Fig. 1 is the structural schematic diagram according to Internet advertising device in the specific embodiment of the invention.
Fig. 2 is the flow diagram according to internet advertisement method in the specific embodiment of the invention.
Fig. 3 is to be shown according to the flow obtained in internet advertisement method in the specific embodiment of the invention with reference to eye posture
It is intended to.
Specific implementation mode
Below in conjunction with the accompanying drawings, it elaborates to the present invention.
The detailed example embodiment of following discloses.However, specific structure and function details disclosed herein merely for the sake of
The purpose of example embodiment is described.
It should be appreciated, however, that the present invention is not limited to disclosed particular exemplary embodiment, but covering falls into disclosure model
Enclose interior all modifications, equivalent and alternative.In the description to whole attached drawings, identical reference numeral indicates identical member
Part.
Refering to attached drawing, structure, ratio, size etc. depicted in this specification institute accompanying drawings, only coordinating specification
Revealed content is not limited to the enforceable restriction item of the present invention so that those skilled in the art understands and reads
Part, therefore do not have technical essential meaning, the modification of any structure, the change of proportionate relationship or the adjustment of size are not influencing
Under the effect of present invention can be generated and the purpose that can reach, it should all still fall and obtain and can contain in disclosed technology contents
In the range of lid.Meanwhile cited position restriction term in this specification, it is merely convenient to being illustrated for narration, rather than to
It limits the scope of the invention, relativeness is altered or modified, in the case where changing technology contents without essence, when being also considered as
The enforceable scope of the present invention.
It will also be appreciated that term "and/or" includes the arbitrary of one or more relevant list items as used in this
With all combinations.It will further be appreciated that when component or unit are referred to as " connecting " or when " coupled " to another component or unit, it
Other component or unit are can be directly connected or coupled to, or there may also be intermediate member or units.In addition, for describing
Between component or unit other words of relationship should understand in the same fashion (for example, " between " to " directly between ",
" adjacent " is to " direct neighbor " etc.).
Fig. 1 is the structural schematic diagram according to Internet advertising device in the specific embodiment of the invention.As shown in Figure 1, this
Internet advertising device includes Internet advertising keyword extracting unit 10, Internet advertising concern in invention specific implementation mode
Monitoring unit 20 is spent, unit 40 is launched in Internet advertising keyword weight computing unit 30 and Internet advertising.Internet advertising
Keyword extracting unit 10 and Internet advertising attention rate monitoring unit 20 are connected to Internet advertising keyword weight and calculate list
Member 30, Internet advertising keyword weight computing unit 30 are additionally coupled to Internet advertising and launch unit 40；Wherein,
Internet advertising keyword extracting unit 10 is used to extract the keyword of Internet advertising according to predetermined normal form；
Internet advertising attention rate monitoring assembly 20 is for monitoring and analyzing Internet advertising by the degree of concern of user；
Internet advertising keyword weight computing unit 30 is used to be calculated by the degree of concern of user according to Internet advertising
The weight of the keyword of the Internet advertising；
Internet advertising launches unit 40 and is used to according to the weight of the keyword of Internet advertising be priority, to user
Launch Internet advertising.
The Internet advertising keyword extracting unit 10 extracts the keyword of Internet advertising according to scheduled normal form,
The predetermined normal form can be the major class such as scheduled sorting technique, such as tourism, real estate, cuisines, cosmetics, game, amusement,
Then further subdivision enters group.It can be according to advertisement publishers, brand, close for the keyword extraction in Internet advertising
Adopted word etc. determines, such as the keyword of an Internet advertising is finally determined as women skin care item, or further subdivision
For the women skin care item etc. with moisturizing.
Internet advertising attention rate monitoring assembly 20 is for monitoring and analyzing Internet advertising by the degree of concern of user, example
Such as indicated with normalized degree of concern a certain Internet advertising by the degree of concern of particular user be 0.3.
Internet advertising keyword weight computing unit 30 is used to be calculated by the degree of concern of user according to Internet advertising
The mode of the weight of the keyword of the Internet advertising is：According to the attention rate of the keyword of the certain number counted recently,
Be weighted and.Such as it is 0.1 that nearest 10 times, which count on " the women skin care item of moisturizing effect " keyword weight, and 10 times before
It is 0.05 to count on " the women skin care item of moisturizing effect " keyword weight.Then final weight is：
Wherein λ is final weight, and λiThe pass of the corresponding Internet advertising of certain keyword is analyzed for nearest ith reciprocal
Note degree.
Why using the nearest degree of concern for analyzing the corresponding Internet advertising of certain keyword several times, be because
For it is nearest analyze as a result, the degree of concern that can most reflect user to Mr. Yu's class internet, and for example long ago obtain
The statistical result obtained, then it is not important.
Internet advertising keyword weight computing unit 30 can have store function, can also in addition use storage unit
31 come the degree of concern and the keyword of the corresponding Internet advertising of certain keyword that system storage is recorded several times recently
Weight.
Internet advertising is launched unit 40 and is obtained from Internet advertising keyword weight computing unit 30 or storage unit 31
The weight for taking multiple Internet advertising keywords, the weight according to the keyword of Internet advertising are priority, are thrown to user
Put Internet advertising.Such as by it was found that, sort most preceding keyword of certain user is " online game ", " magical class respectively
The Internet advertising for meeting these keywords is delivered to the user by film ", " sport and body-building " then according to this sequence.
By above description it can be found that internet apparatus using the present invention and method, can perceive particular user pair
It is interested in the advertisement of which type, the series advertisements are then launched to user's technicality according to the interest level of user.
Internet advertising device described above can be physically the mobile terminal of user, such as mobile phone, laptop
Deng, correspondingly, Internet advertising keyword extracting unit 10, Internet advertising attention rate monitoring unit 20, Internet advertising pass
Keyword weight calculation unit 30 and Internet advertising dispensing unit 40 can be by the hardware or software of mobile terminal come real
It is existing.The mobile terminal has the component, such as screen, button, memory, communication unit etc. of usual mobile terminal.
In the specific embodiment of the present invention, the Internet advertising attention rate monitoring assembly 20 includes timing
Device, front camera, analytic unit.Wherein, the displaying time of one Internet advertising of timer record；Analytic unit is for working as institute
When stating the displaying time of Internet advertising beyond predetermined threshold, front camera is periodically opened, captures and analyzes user's eye
Posture thereby determines that degree of concern of the Internet advertising by user.It is shorter than predetermined threshold when the displaying time of the Internet advertising
When value, the degree of concern of Internet advertising keyword can be directly reduced.
In the prior art, usually learn user whether for this using the browsing time of webpage, click depth and number
Webpage is interested, but the Internet advertising attention rate monitoring assembly 20 of the present invention knows interconnection with a kind of more intuitive way
Net advertisement is by the degree of concern of user, that is, is captured using front camera and analyzes user's eye posture.
It is well known that eyes are the face that can most reflect people's heart, can also pass through even small psychology changes
The posture of eyes and reflect, therefore analytic unit exceeds predetermined threshold when the displaying time of the Internet advertising, such as 1
When the second, the capture that front camera carries out eye posture is just periodically opened, such as then shot once every 0.5 second.
It is less than predetermined threshold when the displaying time of the Internet advertising, such as at 1 second, illustrates user at all to this interconnection
Net advertisement is lost interest in, and takes the too late attitude kept away, therefore can directly reduce the concern journey of Internet advertising keyword
Degree.
In order to energy saving, also for avoiding privacy leakage, front camera is not necessarily to always on, and only having needs
Ask the capture for being just open for user's eye posture.
By using the internet apparatus and method of the present invention, by monitoring and analyzing the eye posture of particular user, by
This accurately knows attention rate of the user for ad content.
In the specific embodiment of the present invention, after the analytic unit periodically captures user's eye posture, such as
Fruit is determined as not capturing user's eye, or to be determined as multiple eye posture all identical, then abandons capturing and analyze use
Family eye posture abandons the degree of concern of analysis current internet advertisement.
Under some cases, although the displaying time of Internet advertising is very long, actually there is no browse or close by user
The Internet advertising is noted, at this moment this Internet advertising may also not be interested to user.Therefore, work as front camera
The capture that front camera carries out eye posture is periodically opened, such as then shooting was primary every 0.5 second, is clapped continuously across multiple
It finds after taking the photograph, does not capture user's eye, this illustrates user's mobile terminal away from keyboard；Or it is determined as multiple eye
Posture is all identical, although this illustrates that user's eyes look at mobile terminal, is actually considering the problems of other at heart, place
In inattentive state.It under both of these case, should all abandon capturing and analyzing user's eye posture, abandon analysis current internet
The degree of concern of advertisement.
In the specific embodiment of the present invention, the Internet advertising device further includes user's normal attitude record
Unit, user's normal attitude recording unit prompt shoot and store the reference eye that user normally watches attentively under screen state
Posture.
In order to more accurately analyze the eye posture of user, may be used with reference to eye posture as a comparison.Therefore originally
The Internet advertising device of invention using prompt, shoot and store user normally watch attentively the reference eye posture under screen state come
Realize this point.Such as by showing " please watch center Screen attentively naturally, and open front camera ", until user makes
The shooting with reference to eye posture is carried out after correct posture.
In the specific embodiment of the present invention, the analytic unit compares user's eye posture after capturing and ginseng
Examine eye posture；
If user's eye posture ratio after capturing is with reference to eye posture apart from screen closer to it is wide to increase current internet
The degree of concern of announcement；
If the eye exterior feature of user's eye posture after capturing increases current interconnection than the eye exterior feature bigger with reference to eye posture
The degree of concern of net advertisement；
If the pupil of user's eye posture after capturing increases current interconnection than the pupil bigger with reference to eye posture
The degree of concern of net advertisement.
It is discovered by experiment that when user is interested in a content of pages, more can closer shield in spite of oneself
Curtain, allows screen content to see clearer.It is carefully seen in addition, some users will increase eyes, the user's eye at this time captured
The eye exterior feature of portion's posture is than the eye exterior feature bigger with reference to eye posture.In addition, when user plane is to extremely interested content, pupil meeting
0.2-1 millimeters big under state than usual, this can also reflect the psychological condition of user.
For example, the displaying time when Internet advertising is higher than predetermined threshold, such as it is first the Internet advertising at 1 second
Degree of concern one initial value is set, such as 1.Then by front camera capture user eye posture, and with reference
Eye posture is compared.Find that the eye off screen curtain of user is then the Internet advertising closer to a Unit Scale first
Degree of concern increases by 1, and the eye exterior feature of user's eye posture of discovery user then continues than the eye exterior feature bigger with reference to eye posture
Increase by 1 for the degree of concern of the Internet advertising, if finding that the pupil of the eye of user also increases, is disposably then
The degree of concern of the Internet advertising increases by 2.
By the subtle observation of the eye posture for user, the present invention can accurately understand user for an internet
The degree of concern of advertisement, therefore make and accurately judging, perception particular user is interested in the advertisement of which type, then root
The series advertisements are launched to user's technicality according to the interest level of user.
It is corresponding to it, a kind of internet advertisement method is also disclosed in specific implementation mode in the present invention.As shown in Fig. 2,
The internet advertisement method includes step：
A, the keyword of Internet advertising is extracted according to predetermined normal form；
B, monitoring and analysis Internet advertising are by the degree of concern of user；
C, the weight of the keyword of the Internet advertising is calculated by the degree of concern of user according to Internet advertising；
D, it is priority according to the weight of the keyword of Internet advertising, Internet advertising is launched to user.
In the present invention in another specific implementation mode, the step B of shown internet advertisement method includes：
B1, the displaying time for recording an Internet advertising；
B2, when the displaying time of the Internet advertising exceed predetermined threshold when, periodically open front camera, capture
And user's eye posture is analyzed, thereby determine that degree of concern of the Internet advertising by user.
When periodicity opens front camera in the step B2 of another specific implementation mode in the present invention, if it is determined that
Not capture user's eye, or to be determined as multiple eye posture all identical, then abandons capturing and analyzing user's eye
Posture abandons the degree of concern of analysis current internet advertisement.
As shown in figure 3, in the present invention in another specific implementation mode, before the step B of shown internet advertisement method, also
Including：
B01, prompt user normally watch screen content attentively；
B02, shooting user normally watch the eyes image under screen state attentively；
B03, the eyes image is stored as to refer to eye posture.
In the present invention in another specific implementation mode, after being captured by comparing in the step B2 of shown internet advertisement method
User's eye posture with determine degree of concern of the Internet advertising by user with reference to eye posture；
In the present invention in another specific implementation mode, if user's eye posture ratio after capturing refers to eye posture distance
Screen is closer to then increasing the degree of concern of current internet advertisement；
If the eye exterior feature of user's eye posture after capturing increases current interconnection than the eye exterior feature bigger with reference to eye posture
The degree of concern of net advertisement；
If the pupil of user's eye posture after capturing increases current interconnection than the pupil bigger with reference to eye posture
The degree of concern of net advertisement.
By above for the introduction of Internet advertising device and method as can be seen that by using internet of the invention
Device and method, it is interested in the advertisement of which type accurately to perceive particular user, then to user's technicality
The series advertisements are launched, therefore greatly increase the dispensing effect of Internet advertising.
Several preferred embodiments of the present invention have shown and described in above description, but as previously described, it should be understood that the present invention
It is not limited to the form disclosed by this specification, is not to be taken as excluding other embodiments, and can be used for various other
Combination, modification and environment, and above-mentioned introduction or the skill of related field can be passed through in the invented the scope of the idea described in this specification
Art or knowledge are modified.And changes and modifications made by those skilled in the art do not depart from the spirit and scope of the present invention, then all
It should be in the protection domain of appended claims of the present invention.
Claims (10)
1. a kind of Internet advertising device, described device includes Internet advertising keyword extracting unit, Internet advertising concern
Monitoring unit is spent, unit, Internet advertising keyword are launched in Internet advertising keyword weight computing unit and Internet advertising
Extraction unit and Internet advertising attention rate monitoring unit are connected to Internet advertising keyword weight computing unit, and internet is accused
Keyword weight computing unit is additionally coupled to Internet advertising and launches unit, wherein
Internet advertising keyword extracting unit is used to extract the keyword of Internet advertising according to predetermined normal form；
Internet advertising attention rate monitoring assembly is for monitoring and analyzing Internet advertising by the degree of concern of user；
Internet advertising keyword weight computing unit, for according to Internet advertising by the degree of concern of user, described in calculating
The weight of the keyword of Internet advertising；
Internet advertising launches unit and is used to be priority according to the weight of the keyword of Internet advertising, is launched to user mutual
Networked advertisement.
2. according to the Internet advertising device described in claim 1, which is characterized in that Internet advertising attention rate monitoring assembly
Including timer, front camera, analytic unit, wherein
The displaying time of one Internet advertising of timer record；
Analytic unit is used to, when the displaying time of the Internet advertising exceeding predetermined threshold, periodically open preposition camera shooting
Head captures and analyzes user's eye posture, thereby determines that degree of concern of the Internet advertising by user.
3. according to the Internet advertising device described in claim 2, which is characterized in that the analytic unit is periodically captured and used
After the eye posture of family, if it is determined that not capture user's eye, or to be determined as multiple eye posture all identical, then puts
It abandons capture and analyzes user's eye posture, abandon the degree of concern of analysis current internet advertisement.
4. according to the Internet advertising device described in claim 2, which is characterized in that described device further includes the normal appearance of user
State recording unit, user's normal attitude recording unit prompt shoot and store the ginseng that user normally watches attentively under screen state
Examine eye posture.
5. according to the Internet advertising device described in claim 4, which is characterized in that after the analytic unit compares capture
User's eye posture and reference eye posture；
If user's eye posture ratio after capturing is with reference to eye posture apart from screen closer to increasing current internet advertisement
Degree of concern；
If it is wide to increase current internet than the eye exterior feature bigger with reference to eye posture for the eye exterior feature of user's eye posture after capturing
The degree of concern of announcement；
If it is wide to increase current internet than the pupil bigger with reference to eye posture for the pupil of user's eye posture after capturing
The degree of concern of announcement.
6. a kind of internet advertisement method, including step：
A, the keyword of Internet advertising is extracted according to predetermined normal form；
B, monitoring and analysis Internet advertising are by the degree of concern of user；
C, the weight of the keyword of the Internet advertising is calculated by the degree of concern of user according to Internet advertising；
D, it is priority according to the weight of the keyword of Internet advertising, Internet advertising is launched to user.
7. according to the internet advertisement method described in claim 6, which is characterized in that step B includes：
B1, the displaying time for recording an Internet advertising；
B2, when the displaying time of the Internet advertising exceed predetermined threshold when, periodically open front camera, capture simultaneously point
User's eye posture is analysed, thereby determines that degree of concern of the Internet advertising by user.
8. according to the internet advertisement method described in claim 7, which is characterized in that preposition when periodically opening in step B2
Camera, if it is determined that not capture user's eye, or to be determined as multiple eye posture all identical, then abandons capturing
And user's eye posture is analyzed, abandon the degree of concern of analysis current internet advertisement.
9. according to the internet advertisement method described in claim 7, which is characterized in that before step B, further include：
B01, prompt user normally watch screen content attentively；
B02, shooting user normally watch the eyes image under screen state attentively；
B03, the eyes image is stored as to refer to eye posture.
10. according to the internet advertisement method described in claim 9, which is characterized in that after being captured by comparing in step B2
User's eye posture with determine degree of concern of the Internet advertising by user with reference to eye posture；
If user's eye posture ratio after capturing is with reference to eye posture apart from screen closer to increasing current internet advertisement
Degree of concern；
If it is wide to increase current internet than the eye exterior feature bigger with reference to eye posture for the eye exterior feature of user's eye posture after capturing
The degree of concern of announcement；
If it is wide to increase current internet than the pupil bigger with reference to eye posture for the pupil of user's eye posture after capturing
The degree of concern of announcement.
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| CN201810403439.7A CN108805606B (en) | 2018-04-28 | 2018-04-28 | Internet advertisement device and method |
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| CN201810403439.7A CN108805606B (en) | 2018-04-28 | 2018-04-28 | Internet advertisement device and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109684527A (en) * | 2018-12-26 | 2019-04-26 | 北京金山安全软件有限公司 | Data sorting method and device, electronic equipment and storage medium |
| CN111127092A (en) * | 2019-12-20 | 2020-05-08 | 中富通集团股份有限公司 | Method for improving click rate of application advertisement of intelligent equipment and storage medium |
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