CN109146567A - Elevator card data analysing method and Related product - Google Patents
Elevator card data analysing method and Related product Download PDFInfo
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- CN109146567A CN109146567A CN201810974974.8A CN201810974974A CN109146567A CN 109146567 A CN109146567 A CN 109146567A CN 201810974974 A CN201810974974 A CN 201810974974A CN 109146567 A CN109146567 A CN 109146567A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/161—Detection; Localisation; Normalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/18—Eye characteristics, e.g. of the iris
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Abstract
The disclosure provides a kind of elevator card data analysing method and Related product, and described method includes following steps: the first picture of acquisition when determining that the first picture includes face information, plays the first advertisement；Second picture is acquired, second picture is handled, the face picture of second picture is extracted；When carrying out analyzing determining the first advertisement of user's concern to face picture, determine that user pays close attention to the first advertisement.Technical solution provided by the present application has determined the dispensing effect of advertisement.
Description
Technical field
The present invention relates to cultural medium technical fields, and in particular to a kind of elevator card data analysing method and related production
Product.
Background technique
Elevator card is a kind of advertising media, it refers to the advertisement for making, publishing on the building elevator inner wall of city
Carrier.Elevator card type multiplicity, based on commercial elevator, building elevator, the form of expression is predominantly installed in lift car
At the form of photo frame, there are also one is be mounted directly on elevator door.
Existing elevator card has evolved to through liquid crystal display the broadcasting for realizing advertisement, such as Focus Media
Elevator card, existing advertisement play no data analysis, the effect of advertisement can not be determined, so existing advertisement delivery effect
It can not determine.
Summary of the invention
The embodiment of the invention provides a kind of elevator card data analysing method and Related products, may be implemented wide to elevator
The analysis of the data of announcement has the advantages that the dispensing effect of determining advertisement.
In a first aspect, the embodiment of the present invention provides a kind of elevator card data analysing method, the method includes walking as follows
It is rapid:
The first picture is acquired, when determining that the first picture includes face information, plays the first advertisement；
Second picture is acquired, second picture is handled, the face picture of second picture is extracted；
When carrying out analyzing determining the first advertisement of user's concern to face picture, determine that user pays close attention to the first advertisement.
Optionally, described to handle second picture, the face picture for extracting second picture specifically includes:
The rgb value for extracting each pixel of second picture, confirms the rgb value section of skin color, retains in second picture
The highest section in position in the rgb value section is determined as face section, the people is extracted from second picture by the rgb value section
The corresponding picture in face section is determined as face picture.
Optionally, the method also includes:
The attention rate of the network linking of first advertisement and the first advertisement is sent to network side equipment.
Optionally, it is described analyze determining user to face picture and pay close attention to the first advertisement specifically include:
The picture for extracting eyes in face picture, determines the direction of eyeball, direction and the advertisement terminal one such as the eyeball
It causes, determines that the user pays close attention to the first advertisement.
Second aspect, provides a kind of terminal, and the terminal includes: camera, processor, communication unit and display screen,
The camera, for acquiring the first picture；
The processor when for determining that the first picture includes face information, plays the first advertisement；
The camera, for acquiring second picture；
The processing unit extracts the face picture of second picture for handling second picture；To face picture
When carrying out analyzing determining the first advertisement of user's concern, determine that user pays close attention to the first advertisement.
Optionally, the processing unit confirms skin face specifically for extracting the rgb value of each pixel of second picture
The rgb value section of color retains the rgb value section in second picture, the highest section in position in the rgb value section is determined as people
Face section extracts the corresponding picture in face section from second picture and is determined as face picture.
Optionally, the processor is also used to control the communication unit for the network linking of first advertisement and
The attention rate of one advertisement is sent to network side equipment.
Optionally, the processing unit determines the direction of eyeball specifically for the picture of eyes in extraction face picture,
The direction of such as eyeball is consistent with the advertisement terminal, determines that the user pays close attention to the first advertisement.
Optionally, the terminal are as follows: tablet computer or intelligent advertisement terminal.
The third aspect provides a kind of computer readable storage medium, and storage is used for the program of electronic data interchange,
In, described program makes terminal execute the method that first aspect provides.
The implementation of the embodiments of the present invention has the following beneficial effects:
As can be seen that when technical solution provided by the present application determines someone in elevator, the first advertisement is played, then acquires the
Two pictures extract the face information of second picture, analyze determining user to the face information and pay close attention to the first advertisement, determine the
One advertisement delivery effect is user's concern, and the application automatically analyzes the concern that can determine the first advertising user by picture
Degree, so it has the advantages that determining advertisement delivery effect.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is a kind of structural schematic diagram of terminal.
Fig. 2 is a kind of flow diagram of elevator card data analysing method.
Fig. 3 is the structural schematic diagram of terminal provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " and " in the attached drawing
Four " etc. are not use to describe a particular order for distinguishing different objects.In addition, term " includes " and " having " and it
Any deformation, it is intended that cover and non-exclusive include.Such as it contains the process, method of a series of steps or units, be
System, product or equipment are not limited to listed step or unit, but optionally further comprising the step of not listing or list
Member, or optionally further comprising other step or units intrinsic for these process, methods, product or equipment.
Referenced herein " embodiment " is it is meant that the special characteristic, result or the characteristic that describe can wrap in conjunction with the embodiments
Containing at least one embodiment of the present invention.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Refering to fig. 1, Fig. 1 is a kind of advertisement terminal structural schematic diagram, as shown in Figure 1, the advertisement terminal may include intelligence
Advertisement terminal, specifically can be a tablet computer, the tablet computer for example Android tablet computer, iOS tablet computer,
Windows Phone tablet computer etc..For convenience of description, hereinafter referred to as terminal, as shown in Figure 1, the terminal includes: processing
Device 101, display screen 105, communications module 102, memory 103 and camera 104.
Processor 101 is the control centre of terminal, using the various pieces of various interfaces and the entire terminal of connection, is led to
It crosses operation or executes the software program and/or module being stored in memory 103, and call and be stored in memory 103
Data execute the various functions and processing data of terminal, to carry out integral monitoring or control to terminal.Optionally, processor
101 may include one or more processing units；Optionally, processor 101 can integrate application processor, modem processor and
Artificial intelligence chip, wherein the main processing operation system of application processor, user interface and application program etc..
In addition, memory 104 may include high-speed random access memory, it can also include nonvolatile memory, example
Such as at least one disk memory, flush memory device or other volatile solid-state parts.
Communications module 103 can be used for sending and receiving for information.In general, communications module 103 includes but is not limited to antenna, extremely
Few an amplifier, transceiver, coupler, low-noise amplifier (Low Noise Amplifier, LNA), duplexer etc..
In addition, communications module 103 can also be communicated with network and other equipment by wireless communication.Above-mentioned wireless communication, which can be used, appoints
One communication standard or agreement, such as mobile communication protocol or short-range communication protocols (including but be limited to: bluetooth, WIFI etc.
Deng).
Camera 104 can be used for acquiring picture, video etc..
Display screen 105, is displayed for advertisement, which is specifically as follows LCD display, certainly can also be it
The display screen of his form, such as touching display screen.
Terminal further includes the power supply (such as battery) powered to all parts, and optionally, power supply can pass through power management
System and processor 101 are logically contiguous, to realize management charging, electric discharge and power managed etc. by power-supply management system
Function.
Advertisement is exactly publicized widely as its name suggests, i.e., informs certain part things to social the public.Advertisement is with regard to its meaning
For, it is divided into broad sense and narrow sense.Broad sense advertisement refers to the advertisement not accomplished the object of profit making, such as government notice, political party, religion,
Notice, the statement etc. of education, culture, municipal administration, public organization etc..Narrow sense advertisement refers to the advertisement to accomplish the object of profit making, leads to
Often refer to commercial advertisement or economic advertisement, it is that industrial and commercial enterprises are to promote the sale of goods or provide service, with way of paying, is led to
Cross the means that advertising media propagates commodity or information on services to consumer or user.Commdity advertisement is exactly such economic advertisement.
Referring to Fig.2, Fig. 2 provides a kind of elevator card data analysing method, this method is as shown in Fig. 2, by as shown in Figure 1
Advertisement terminal execute, this method comprises the following steps:
Step S201, the first picture is acquired, when determining that the first picture includes face information, plays the first advertisement；
Above-mentioned the first picture of acquisition can be acquired by camera, above-mentioned face information can by face recognition algorithms come
It obtains, which can specifically be calculated using such as Baidu's recognition of face, Tencent's recognition of face or Google's recognition of face
Method determines that the application do not limit to the specific algorithm of above-mentioned recognition of face.
Step S202, second picture is acquired, second picture is handled, the face picture of second picture is extracted；
The implementation method of above-mentioned steps S202 can specifically include:
The rgb value for extracting each pixel of second picture confirms that (section RGB of skin can for the rgb value section of skin color
To be obtained according to RGB table corresponding with color), retain the rgb value section in second picture, most by position in the rgb value section
High section is determined as face section, and the corresponding picture in face section is extracted from second picture and is determined as face picture.
Step S203, when carrying out analyzing determining the first advertisement of user's concern to face picture, determine that user's concern first is wide
It accuses.
The picture for extracting eyes in face picture, determines the direction of eyeball, direction and the advertisement terminal one such as the eyeball
It causes, determines that the user pays close attention to the first advertisement.
When technical solution provided by the present application determines someone in elevator, the first advertisement is played, second picture is then acquired, mentions
The face information for taking second picture carries out the face information to analyze the first advertisement of determining user's concern, determines that the first advertisement is thrown
Effect is put as user's concern, the application automatically analyzes the attention rate that can determine the first advertising user by picture, so its
Has the advantages that determining advertisement delivery effect.
Optionally, the above method can also include:
The attention rate of the network linking of first advertisement and the first advertisement is sent to network side equipment.
A kind of terminal is provided refering to Fig. 3, Fig. 3, the terminal includes: camera 301, processor 302, communication unit
303 and display screen 304,
The camera, for acquiring the first picture；
The processor when for determining that the first picture includes face information, plays the first advertisement；
The camera, for acquiring second picture；
The processing unit extracts the face picture of second picture for handling second picture；To face picture
When carrying out analyzing determining the first advertisement of user's concern, determine that user pays close attention to the first advertisement.
The embodiment of the present invention also provides a kind of computer storage medium, wherein computer storage medium storage is for electricity
The computer program of subdata exchange, it is as any in recorded in above method embodiment which execute computer
A kind of some or all of elevator card data analysing method step.
The embodiment of the present invention also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer readable storage medium of machine program, the computer program are operable to that computer is made to execute such as above-mentioned side
Some or all of any elevator card data analysing method recorded in method embodiment step.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the sequence of acts described because
According to the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to alternative embodiment, and related actions and modules is not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, such as the division of the unit, it is only a kind of
Logical function partition, there may be another division manner in actual implementation, such as multiple units or components can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be through some interfaces, the indirect coupling or communication connection of device or unit,
It can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also be realized in the form of software program module.
If the integrated unit is realized in the form of software program module and sells or use as independent product
When, it can store in a computer-readable access to memory.Based on this understanding, technical solution of the present invention substantially or
Person says that all or part of the part that contributes to existing technology or the technical solution can body in the form of software products
Reveal and, which is stored in a memory, including some instructions are used so that a computer equipment
(can be personal computer, server or network equipment etc.) executes all or part of each embodiment the method for the present invention
Step.And memory above-mentioned includes: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), mobile hard disk, magnetic or disk.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can store in a computer-readable memory, memory
May include: flash disk, read-only memory (English: Read-Only Memory, referred to as: ROM), random access device (English:
Random Access Memory, referred to as: RAM), disk or CD etc..
The embodiment of the present invention has been described in detail above, specific case used herein to the principle of the present invention and
Embodiment is expounded, and the above description of the embodiment is only used to help understand the method for the present invention and its core ideas；
At the same time, for those skilled in the art can in specific embodiments and applications according to the thought of the present invention
There is change place, in conclusion the contents of this specification are not to be construed as limiting the invention.
Claims (10)
1. a kind of elevator card data analysing method, which is characterized in that described method includes following steps:
The first picture is acquired, when determining that the first picture includes face information, plays the first advertisement；
Second picture is acquired, second picture is handled, the face picture of second picture is extracted；
When carrying out analyzing determining the first advertisement of user's concern to face picture, determine that user pays close attention to the first advertisement.
2. extracting second picture the method according to claim 1, wherein described handle second picture
Face picture specifically include:
The rgb value for extracting each pixel of second picture, confirms the rgb value section of skin color, retains the RGB in second picture
It is worth section, the highest section in position in the rgb value section is determined as face section, the face section is extracted from second picture
Corresponding picture is determined as face picture.
3. the method according to claim 1, wherein the method also includes:
The attention rate of the network linking of first advertisement and the first advertisement is sent to network side equipment.
4. the method according to claim 1, wherein described analyze determining user's concern the to face picture
One advertisement specifically includes:
The picture for extracting eyes in face picture, determines the direction of eyeball, the direction such as the eyeball is consistent with the advertisement terminal, really
The fixed user pays close attention to the first advertisement.
5. a kind of terminal, the terminal includes: camera, processor, communication unit and display screen, which is characterized in that
The camera, for acquiring the first picture；
The processor when for determining that the first picture includes face information, plays the first advertisement；
The camera, for acquiring second picture；
The processing unit extracts the face picture of second picture for handling second picture；Face picture is carried out
When analyzing determining the first advertisement of user's concern, determine that user pays close attention to the first advertisement.
6. terminal according to claim 5, which is characterized in that
The processing unit confirms the rgb value area of skin color specifically for extracting the rgb value of each pixel of second picture
Between, retain the rgb value section in second picture, the highest section in position in the rgb value section is determined as face section, from
The corresponding picture in face section is extracted in two pictures is determined as face picture.
7. terminal according to claim 5, which is characterized in that
The processor is also used to control the communication unit for the network linking of first advertisement and the concern of the first advertisement
Degree is sent to network side equipment.
8. terminal according to claim 5, which is characterized in that
The processing unit determines the direction of eyeball, such as the side of the eyeball specifically for extracting the picture of eyes in face picture
To consistent with the advertisement terminal, determine that the user pays close attention to the first advertisement.
9. according to terminal described in claim 5-8 any one, which is characterized in that
The terminal are as follows: tablet computer or intelligent advertisement terminal.
10. a kind of computer readable storage medium, storage is used for the program of electronic data interchange, wherein described program makes
Terminal executes the method provided such as claim 1-4 any one.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810974974.8A CN109146567A (en) | 2018-08-24 | 2018-08-24 | Elevator card data analysing method and Related product |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810974974.8A CN109146567A (en) | 2018-08-24 | 2018-08-24 | Elevator card data analysing method and Related product |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109146567A true CN109146567A (en) | 2019-01-04 |
Family
ID=64827997
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810974974.8A Withdrawn CN109146567A (en) | 2018-08-24 | 2018-08-24 | Elevator card data analysing method and Related product |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102446327A (en) * | 2010-10-15 | 2012-05-09 | 汉王科技股份有限公司 | Advertisement delivery device and method based on face recognition |
| CN105654349A (en) * | 2016-01-06 | 2016-06-08 | 上海斐讯数据通信技术有限公司 | Elevator advertisement self-adaptive playing method and system |
| CN106296264A (en) * | 2016-07-28 | 2017-01-04 | 河海大学常州校区 | A kind of pushing intelligent advertisements system based on recognition of face |
| US20170018001A1 (en) * | 2015-07-15 | 2017-01-19 | NXT-ID, Inc. | System and Method to Determine User Preferences |
| CN107578282A (en) * | 2017-08-31 | 2018-01-12 | 绵阳鑫阳知识产权运营有限公司 | Using the accurate advertisement jettison system of eyeball tracking technology |
-
2018
- 2018-08-24 CN CN201810974974.8A patent/CN109146567A/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102446327A (en) * | 2010-10-15 | 2012-05-09 | 汉王科技股份有限公司 | Advertisement delivery device and method based on face recognition |
| US20170018001A1 (en) * | 2015-07-15 | 2017-01-19 | NXT-ID, Inc. | System and Method to Determine User Preferences |
| CN105654349A (en) * | 2016-01-06 | 2016-06-08 | 上海斐讯数据通信技术有限公司 | Elevator advertisement self-adaptive playing method and system |
| CN106296264A (en) * | 2016-07-28 | 2017-01-04 | 河海大学常州校区 | A kind of pushing intelligent advertisements system based on recognition of face |
| CN107578282A (en) * | 2017-08-31 | 2018-01-12 | 绵阳鑫阳知识产权运营有限公司 | Using the accurate advertisement jettison system of eyeball tracking technology |
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Application publication date: 20190104 |
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