CN109872194A - Method, apparatus, storage medium and the terminal device that advertisement is recommended - Google Patents
Method, apparatus, storage medium and the terminal device that advertisement is recommended Download PDFInfo
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- CN109872194A CN109872194A CN201910172326.5A CN201910172326A CN109872194A CN 109872194 A CN109872194 A CN 109872194A CN 201910172326 A CN201910172326 A CN 201910172326A CN 109872194 A CN109872194 A CN 109872194A
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Abstract
The present invention proposes a kind of method, apparatus, storage medium and terminal device that advertisement is recommended, wherein the method includes monitoring the audience information of played advertisement；According to the audience information, advertisement group to be played is determined；Wherein, the advertisement group includes the broadcasting setting parameter of at least one advertisement and the advertisement；When playing the advertisement according to broadcasting setting parameter, the viewing condition information of the advertisement is monitored；And according to the viewing condition information, adjust the broadcasting setting parameter of each advertisement in the advertisement group.Using the present invention, the effect that spectators recommend the degree of concern of advertisement and advertisement can be improved.
Description
Technical field
The present invention relates to method, apparatus, storage medium and ends that field of computer technology more particularly to a kind of advertisement are recommended
End equipment.
Background technique
In the scenes such as bus, subway, elevator, people need to stay for some time in these scenes just reach
Destination.In this period, people can not make valuable or significant event, and selection is stared blankly, plays mobile phone or closed mesh and supports
Mind etc..And with the development of the Internet media and the development of network technology, some advertisers can be in bus, subway or electricity
The broadcasting that the information such as advertisement or video are carried out in terraced, the time more than spare time that on the one hand can use people carry out the popularization of information,
On the other hand the waiting time that people are perceived in closed space is shortened.
Currently, provided advertisement or the broadcasting of other videos in these spaces, usually by good wide of schedule ahead
It accuses program to be arranged in the display in these spaces, then play in order.So circulation repeatedly plays.It will lead in this way
People are sick of broadcasting content, lose interest in, increase the waiting time that people are perceived in confined space.Moreover, in people
The case where loseing interest in broadcasting content, the effect for carrying out information popularization is also general.
Summary of the invention
The embodiment of the present invention provides a kind of method, apparatus, storage medium and terminal device that advertisement is recommended, to solve or delay
Solve above one or more technical problems in the prior art.
In a first aspect, the embodiment of the invention provides a kind of methods that advertisement is recommended, comprising:
Monitor the audience information of played advertisement；
According to the audience information, advertisement group to be played is determined；Wherein, the advertisement group include at least one advertisement with
And parameter is arranged in the broadcasting of the advertisement；
When playing the advertisement according to broadcasting setting parameter, the viewing condition information of the advertisement is monitored；And
According to the viewing condition information, the broadcasting setting parameter of each advertisement in the advertisement group is adjusted.
In one embodiment, according to the viewing condition information, the broadcasting for adjusting each advertisement in the advertisement group is set
Set parameter, comprising:
Based on the viewing situation, counts and be in the first quantity for watching the spectators of state attentively to the advertisement, to described wide
It accuses the second quantity of the spectators in comment state and the third quantity of the spectators of the advertisement can be watched；
According to first quantity, second quantity and the third quantity, the concern temperature of the advertisement is determined；With
And
According to the concern temperature of the advertisement, the broadcasting setting parameter of each advertisement in the advertisement group is adjusted.
In one embodiment, according to the concern temperature of the advertisement, the broadcasting of each advertisement in the advertisement group is adjusted
Parameter is set, comprising:
If the concern temperature of the advertisement is greater than the first heat degree threshold of setting, the broadcasting setting of the advertisement is adjusted
Parameter.
In one embodiment, according to the concern temperature of the advertisement, the broadcasting of each advertisement in the advertisement group is adjusted
Parameter is set, comprising:
If the concern temperature of the advertisement be greater than setting the second heat degree threshold, it is determined that in the advertisement group with it is described
The relevant advertisement of advertisement, and adjust the broadcasting setting ginseng of advertisement relevant to the advertisement in the advertisement and the advertisement group
Number；Wherein, first heat degree threshold is less than second heat degree threshold.
In one embodiment, advertisement group to be played is determined, comprising:
Determine the scene for playing the advertisement and period；
According to the temporal characteristics of the scene and the period, relevant multiple advertisement groups are determined；And
From the multiple advertisement group, the advertisement group being consistent with the audience information is chosen.
In one embodiment, the broadcasting setting parameter includes broadcasting speed, and the scene for playing the advertisement includes
Elevator, and the method also includes:
Obtain the starting point floor and terminal floor of each spectators in the elevator；
According to the starting point floor and terminal floor of each spectators, the upper limit floor and lower limit building of the elevator motion are determined
Layer；And
According to the difference between the upper limit floor and lower limit floor, the broadcasting speed of each advertisement in the advertisement group is adjusted
Degree.
Second aspect, the embodiment of the present invention provide a kind of device that advertisement is recommended, comprising:
Audience information monitoring modular, for monitoring the audience information of played advertisement；
Advertisement group determining module, for determining advertisement group to be played according to the audience information；Wherein, the advertisement
Group includes the broadcasting setting parameter of at least one advertisement and the advertisement；
Condition monitoring module is watched, for monitoring described wide when playing the advertisement according to broadcasting setting parameter
The viewing condition information of announcement；And
Parameter adjustment module, for according to the viewing condition information, the broadcasting for adjusting each advertisement in the advertisement group to be set
Set parameter.
In one embodiment, the parameter adjustment module includes:
Spectator attendance statistic unit counts the sight for being in the advertisement and watching state attentively for being based on the viewing situation
The first quantity of crowd is in the second quantity of the spectators of comment state to the advertisement and can watch the sight of the advertisement
Many third quantity；
Temperature determination unit is paid close attention to, for determining according to first quantity, second quantity and the third quantity
The concern temperature of the advertisement；And
Parameter adjustment unit is set and adjusts each advertisement in the advertisement group for the concern temperature according to the advertisement
Play setting parameter.
In one embodiment, the concern temperature determination unit includes:
The first adjustment unit adjusts if being greater than the first heat degree threshold of setting for the concern temperature of the advertisement
Parameter is arranged in the broadcasting of the advertisement.
In one embodiment, the concern temperature determination unit includes:
Second adjustment unit, if being greater than the second heat degree threshold of setting for the concern temperature of the advertisement, it is determined that
Advertisement relevant to the advertisement in the advertisement group, and adjust relevant to the advertisement in the advertisement and the advertisement group
Parameter is arranged in the broadcasting of advertisement；Wherein, first heat degree threshold is less than second heat degree threshold.
In one embodiment, the advertisement group determining module includes:
Scene and period determination unit, for determining the scene and the period that play the advertisement；
Advertisement group primarily determines unit, for the temporal characteristics according to the scene and the period, determines relevant
Multiple advertisement groups；And
Advertisement group selection unit, for choosing the advertisement being consistent with the audience information from the multiple advertisement group
Group.
In one embodiment, the broadcasting setting parameter includes broadcasting speed, and the scene for playing the advertisement includes
Elevator and described device further include:
Floor acquiring unit, for obtaining the starting point floor and terminal floor of each spectators in the elevator；
Floor determination unit determines the elevator motion for the starting point floor and terminal floor according to each spectators
Upper limit floor and lower limit floor；And
Play-speed adjustment unit, for adjusting described wide according to the difference between the upper limit floor and lower limit floor
The broadcasting speed of each advertisement in announcement group.
The third aspect, the embodiment of the invention provides the device that a kind of advertisement is recommended, the function of described device can pass through
Hardware realization can also execute corresponding software realization by hardware.The hardware or software include it is one or more with it is above-mentioned
The corresponding module of function.
It include processor and memory in the structure that advertisement is recommended in a possible design, the memory is used for
The device that advertisement is recommended executes the program that above-mentioned advertisement is recommended, the processor is configured to depositing in the memory for executing
The program of storage.The device that the advertisement is recommended can also include communication interface, the device and other equipment recommended for advertisement or
Communication.
Fourth aspect, the embodiment of the present invention also provide a kind of computer readable storage medium, the device recommended for advertisement
Computer software instructions used, including for executing program involved in the method that above-mentioned advertisement is recommended.
Any one technical solution in above-mentioned technical proposal have the following advantages that or the utility model has the advantages that
The embodiment of the present invention can be by identifying the information of current spectators, and then according to audience information, such as the age, wears
, the information such as gender primarily determine advertisement group to be played.Since advertisement group includes multiple advertisements, played between advertisement suitable
Therefore the effect that the broadcastings such as sequence, broadcasting speed setting parameter etc. influences whether that advertisement is recommended can exist in the advertisement in advertisement group
In playing process, the viewing condition information of advertisement is monitored.Then, it is set using the viewing condition information of audience feedback to adjust broadcasting
Parameter is set, improves spectators to the degree of concern of advertisement, and then improves the effect that advertisement is recommended.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 is the flow diagram of the one embodiment for the method that advertisement provided by the invention is recommended.
Fig. 2 is the flow diagram of one embodiment of the adjustment process provided by the invention for playing setting parameter.
Fig. 3 is the flow diagram of one embodiment of the process of determination provided by the invention advertisement group to be played.
Fig. 4 is the flow diagram of one embodiment of the process of advertisement broadcasting speed adjustment provided by the invention.
Fig. 5 is the structural schematic diagram of the one embodiment for the device that advertisement provided by the invention is recommended.
Fig. 6 is the structural schematic diagram of one embodiment of terminal device provided by the invention.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.
Referring to Fig. 1, the embodiment of the invention provides a kind of methods that advertisement is recommended.The present embodiment can using elevator,
Under the scenes such as market, bus, subway, ferry.The present embodiment may include step S100 to S400, as follows:
S100 monitors the audience information of played advertisement.
In the present embodiment, video screen is set under the scenes such as elevator, market, bus, subway, ferry, passes through electricity
Screen curtain plays the advertisement with audio or video.The advertisement that spectators in scene can watch video screen to play.
In some embodiments, the video screen in scene in addition to playing the advertisement, it is other can also to intert broadcasting
Audio-video, such as: news, variety, short-sighted frequency etc..In this way, can by be currently at hot spot state audio-video broadcasting come
Attract spectators to watch the content of video screen, and the vision sense tired out for playing advertisement always can be reduced.
In some embodiments, the peripheral equipments such as video camera have can be set in video screen.It is obtained by video camera current
The image of spectators within the vision.Then, by image recognition technology, age bracket at spectators, gender can be determined
The audience informations such as it is distributed, dresses.
S200 determines advertisement group to be played according to audience information.Wherein, advertisement group include at least one advertisement and
Parameter is arranged in the broadcasting of advertisement.
If it is determined that the age bracket of current spectators is that the elderly is in the majority, then the advertisement majority that advertisement group to be played includes relates to
And the subject matters such as health, environmental protection.If it is determined that the age bracket of current spectators is a middle-aged person, then advertisement group to be played includes
Advertisement can be related to the subject matters such as education, occupation and family.If it is determined that current spectators are that young woman is in the majority, then it is to be played
The advertisement that includes of advertisement group can be related to the subject matters such as skin care, clothes, ornament.Therefore, identified advertisement group to be played
The identity information etc. for needing identical spectators, so can be improved the degree of concern of advertisement of the spectators to broadcasting.Different one action herein
Example.
In some embodiments, broadcasting frequency, broadcasting speed and the playing sequence that setting parameter may include advertisement are played
Deng.It can also include the broadcast sound volume of advertisement.It even can also include the content letter which audio-video this advertisement can intert
The relationship etc. of the content of breath and this advertisement and these audio-videos played between order.
In some embodiments, the content information of the audio-video of other the non-advertisements interted in advertisement group can be with advertisement
Advertisement in group is related.For example, the advertisement of a drink in advertisement group is represented by certain movie star, then the interior of the audio-video broadcast is worn
Holding information can be the program or play audio-video relevant to drink that this movie star shows recently.
S300 monitors the viewing condition information of advertisement when according to setting parameter broadcasting advertisement is played.
In the present embodiment, viewing condition information can be obtained by way of image or voice.For example, passing through TV
The video camera of screen is imaged, with the information such as countenance, visual focus of identification spectators from image.Pass through video screen
Microphone obtain voice, to determine spectators to the comment content of currently playing advertisement from voice.
S400, according to viewing condition information, parameter is arranged in the broadcasting for adjusting each advertisement in advertisement group.
In some embodiments, if the broadcasting setting parameter of one or more advertisements in advertisement group is adjusted, that
Since currently playing advertisement, it is wide after currently playing advertisement that broadcasting sequence is set the parameters to by broadcasting after update
It accuses.
In some embodiments, situation can be watched by countenance, visual focus and voice remark of spectators etc.
Information, come determine the concern temperature of currently playing advertisement be how, and then determine to be according to the concern temperature of this advertisement
The broadcasting of other advertisements is arranged parameter and how to adjust in no adjustment currently playing advertisement and advertisement group.For example, if
The concern temperature of currently playing advertisement be higher than certain threshold value, can to the broadcasting of each advertisement in advertisement group be arranged parameter into
Row adjustment.If the concern temperature of currently playing advertisement is lower than certain threshold value, can also be to each advertisement in advertisement group
Broadcasting setting parameter be adjusted.The purpose of adjustment is to provide for spectators to the concern temperature of currently playing advertisement.
In some embodiments, adjustment advertisement group in broadcasting setting parameter after, continue to advertisement in advertisement group into
Row plays.Playing process determines the concern temperature of the advertisement of next broadcasting.If paying close attention to temperature is lower than the wide of upper one broadcasting
The concern temperature of announcement.The degree of correlation between the two advertisements can be compared and play the difference between setting parameter, in turn
Decide whether to replace advertisement group again or adjusts the broadcasting setting parameter in advertisement group.
The embodiment of the present invention can be by identifying the information of current spectators, and then according to audience information, such as the age, wears
, the information such as gender primarily determine advertisement group to be played.Since advertisement group includes multiple advertisements, played between advertisement suitable
Therefore the effect that the broadcastings such as sequence, broadcasting speed setting parameter etc. influences whether that advertisement is recommended can exist in the advertisement in advertisement group
In playing process, the viewing condition information of advertisement is monitored.Then, it is set using the viewing condition information of audience feedback to adjust broadcasting
Parameter is set, improves spectators to the degree of concern of advertisement, and then improves the effect that advertisement is recommended.
In some embodiments, referring to fig. 2, the adjustment process of the broadcasting setting parameter of above-mentioned steps S400, can be such that
S410 is based on viewing situation, counts to be in advertisement and watches the first quantity of the spectators of state attentively, is in and comments to advertisement
By the spectators of state the second quantity and can watch advertisement spectators third quantity.
S420 determines the concern temperature of advertisement according to the first quantity, the second quantity and third quantity.
S430, according to the concern temperature of advertisement, parameter is arranged in the broadcasting for adjusting each advertisement in advertisement group.
In the present embodiment, since viewing situation may include the face's table for being currently able to each spectators captured
Therefore feelings, visual focus and voice remark by the state of the viewing advertisement of each spectators, can be counted at advertisement
In the spectators for watching state attentively the first quantity, be in the second quantity of the spectators of comment state to advertisement and can watch wide
The third quantity of the spectators of announcement.
In some embodiments, using the ratio of the first quantity and third quantity, it can determine to be in advertisement and watch shape attentively
The ratio of the spectators of state.Using the ratio of the second quantity and third quantity, the spectators that comment state is in advertisement can be determined
Ratio.By the proportional numerical value of the two, the concern temperature of currently playing advertisement can be determined.
In some embodiments, proportion threshold value of the ratio of the spectators of state more than setting is watched attentively if be in advertisement,
The weighted value of this ratio can be improved.If the ratio for being in the spectators of comment state to advertisement is more than the proportion threshold value of setting,
The weighted value of this ratio can be improved.Then, the proportional numerical value of the two is weighted, obtains the concern heat of advertisement
Degree.
As for determine spectators it is current what is said or talked about whether is commenting on this advertisement, can be by calculating the voice content of this spectators
With the similarity degree of ad content, come determine spectators whether comment advertisement.
In some embodiments, after using concern temperature of the condition information to determine currently playing advertisement is watched,
Concern temperature be can use to determine the range of adjustment advertisement.Specifically it can be such that
If the concern temperature of advertisement is greater than the first heat degree threshold of setting, the broadcasting setting parameter of this advertisement is adjusted.
For example, if temperature of the currently playing advertisement with respect to before, is promoted.That can will play setting ginseng according to adjustment before
Parameter is arranged in the broadcasting that this advertisement is finely tuned in several directions to carry out a step.Wherein, the first heat degree threshold can thus advertisement upper
The concern temperature once played.If currently playing advertisement is less than the last concern temperature played, but deviation is little, can be with
Parameter is arranged in the broadcasting for postponing adjusting this advertisement.If deviation is larger, Parameter reconstruction Cheng Shangyi is arranged in the broadcasting of this advertisement
Parameter is arranged in broadcasting when secondary broadcasting.
If the concern temperature of advertisement is greater than the second heat degree threshold of setting, it is determined that relevant to this advertisement in advertisement group
Advertisement, and adjust the broadcasting setting parameter of advertisement relevant to this advertisement in this advertisement and advertisement group.Wherein, the first heat degree threshold
Less than the second heat degree threshold.In other words, if the relatively last concern temperature broadcast of currently playing advertisement, greatly promotes.Example
Such as, the hot value fixed greater than one, i.e. the second heat degree threshold.At this point it is possible to adjust it is relevant to currently playing advertisement its
Parameter is arranged in the broadcasting of his advertisement.Parameter can be arranged with reference to the broadcasting of currently playing advertisement in adjustment direction.For example, if current
The broadcasting speed of the advertisement of broadcasting is two speeds, then the broadcasting speed of other advertisements associated in advertisement group can also be set
It is set to two speeds.
In some embodiments, determine the process of advertisement group to be played in addition to reference audience information in above-mentioned steps S200
Except, advertisement group can also be determined with reference to the scene and period for playing advertisement.Specifically, referring to Fig. 3, the present invention is implemented
Example may include step S210 to step S230, as follows:
S210 determines the scene for playing advertisement and period.
S220 determines relevant multiple advertisement groups according to the temporal characteristics of scene and period.
S230 chooses the advertisement group being consistent with audience information from multiple advertisement groups.
In the present embodiment, scene may include elevator, market, bus, subway, ferry etc., and temporal characteristics can wrap
Include work hours, quitting time, festivals or holidays, working day, weekend etc..Advertisement group can be divided by scene and temporal characteristics in advance
It is good, and the advertisement group for meeting Same Scene and temporal characteristics can be divided further according to audience information.Therefore, in determination
When advertisement group, relevant advertisement group can be first determined according to the temporal characteristics of scene and period, then, foundation audience information,
Therefrom determine the advertisement group being consistent with audience information.
In some embodiments, it if the advertisement group that final choice arrives includes two and two or more, is also deposited in scene
It, can shuffle is chosen in this more video screen advertisement group when there is multiple video screens.Then, judge each wide
How is the concern temperature of announcement group, if the temperature of a certain advertisement group is relatively high, can broadcast in this multiple video screen
Put this advertisement group.Illustratively, the above-mentioned selection of video screen shuffle in same subway carriages on different location is arrived
Advertisement group.
In some embodiments, if playing setting parameter may include broadcasting speed, the scene for playing advertisement be can be
Elevator, then, as shown in figure 4, the embodiment of the present invention also provides a kind of scheme of advertisement broadcasting speed adjustment, including step S510
It is as follows to step S530:
S510 obtains the starting point floor and terminal floor of each spectators in elevator.
S520 determines the upper limit floor and lower limit floor of elevator motion according to the starting point floor and terminal floor of each spectators.
S530 adjusts the broadcasting speed of each advertisement in advertisement group according to the difference between upper limit floor and lower limit floor.
Illustratively, if elevator motion process includes spectators A, B and C, the starting point floor of spectators A, B and C be be 1
Layer, but terminal floor is 20 layers, 15 layers and 25 layers respectively.Therefore, the upper limit floor of elevator motion is 25 layers under such situation, and
Lower limit floor is 1 layer.It is then possible to fast to adjust the broadcasting of each advertisement in advertisement group according to 24 layers of difference of bound floor
Degree.If layer difference is smaller, the broadcasting speed of each advertisement in advertisement group can be amplified.For example, if the broadcasting speed of Current ad
Degree is 1 speed, then adjustable is 2 speeds.If layer difference is larger, the broadcasting speed of each advertisement can not be adjusted, but if
The broadcasting speed of Current ad is too fast, the broadcasting speed of advertisement can be adjusted to normal broadcasting speed.
Referring to Fig. 5, the embodiment of the present invention provides a kind of device that advertisement is recommended, comprising:
Audience information monitoring modular 100, for monitoring the audience information that can watch played advertisement；
Advertisement group determining module 200, for determining advertisement group to be played according to the audience information；Wherein, described wide
Announcement group includes the broadcasting setting parameter of at least one advertisement and the advertisement；
Condition monitoring module 300 is watched, is used for when playing the advertisement according to broadcasting setting parameter, described in monitoring
The viewing condition information of advertisement；And
Parameter adjustment module 400, for adjusting the broadcasting of each advertisement in the advertisement group according to the viewing condition information
Parameter is set.
In one embodiment, the parameter adjustment module 400 includes:
Spectator attendance statistic unit counts the sight for being in the advertisement and watching state attentively for being based on the viewing situation
The first quantity of crowd is being in the second quantity of the spectators of comment state to the advertisement and can watch the advertisement
The third quantity of spectators；
Temperature determination unit is paid close attention to, for determining according to first quantity, second quantity and the third quantity
The concern temperature of the advertisement；And
Parameter adjustment unit is set and adjusts each advertisement in the advertisement group for the concern temperature according to the advertisement
Play setting parameter.
In one embodiment, the concern temperature determination unit includes:
The first adjustment unit adjusts if being greater than the first heat degree threshold of setting for the concern temperature of the advertisement
Parameter is arranged in the broadcasting of the advertisement.
In one embodiment, the concern temperature determination unit includes:
Second adjustment unit, if being greater than the second heat degree threshold of setting for the concern temperature of the advertisement, it is determined that
Advertisement relevant to the advertisement in the advertisement group, and adjust relevant to the advertisement in the advertisement and the advertisement group
Parameter is arranged in the broadcasting of advertisement；Wherein, first heat degree threshold is less than second heat degree threshold.
In one embodiment, the advertisement group determining module 200 includes:
Scene and period determination unit, for determining the scene and the period that play the advertisement；
Advertisement group primarily determines unit, for the temporal characteristics according to the scene and the period, determines relevant
Multiple advertisement groups；And
Advertisement group selection unit, for choosing the advertisement being consistent with the audience information from the multiple advertisement group
Group.
In one embodiment, the broadcasting setting parameter includes broadcasting speed, and the scene for playing the advertisement includes
Elevator and described device further include:
Floor acquiring unit, for obtaining the starting point floor and terminal floor of each spectators in the elevator；
Floor determination unit determines the elevator motion for the starting point floor and terminal floor according to each spectators
Upper limit floor and lower limit floor；And
Play-speed adjustment unit, for adjusting described wide according to the difference between the upper limit floor and lower limit floor
The broadcasting speed of each advertisement in announcement group.
The function of described device can also execute corresponding software realization by hardware realization by hardware.It is described
Hardware or software include one or more modules corresponding with above-mentioned function.
It include processor and memory in the structure that advertisement is recommended in a possible design, the memory is used for
The device that advertisement is recommended executes the program that advertisement is recommended in above-mentioned first aspect, the processor is configured to described for executing
The program stored in memory.The device that the advertisement is recommended can also include communication interface, the device recommended for advertisement with
Other equipment or communication.
The embodiment of the present invention also provides a kind of terminal device that advertisement is recommended, as shown in fig. 6, the equipment includes: memory
21 and processor 22, being stored in memory 21 can be in the computer program on processor 22.Processor 22 executes computer journey
The method that the advertisement in above-described embodiment is recommended is realized when sequence.The quantity of memory 21 and processor 22 can be one or more
It is a.
The equipment further include:
Communication interface 23, for the communication between processor 22 and external equipment.
Memory 21 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-volatile
Memory), a for example, at least magnetic disk storage.
If memory 21, processor 22 and the independent realization of communication interface 23, memory 21, processor 22 and communication are connect
Mouth 23 can be connected with each other by bus and complete mutual communication.Bus can be industry standard architecture (ISA,
Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral Component) be total
Line or extended industry-standard architecture (EISA, Extended Industry Standard Component) bus etc..Always
Line can be divided into address bus, data/address bus, control bus etc..Only to be indicated with a thick line in Fig. 6, but simultaneously convenient for indicating
Only a bus or a type of bus are not indicated.
Optionally, in specific implementation, if memory 21, processor 22 and communication interface 23 are integrated in chip piece
On, then memory 21, processor 22 and communication interface 23 can complete mutual communication by internal interface.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment of the present invention or example.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicating, propagating or passing
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.
The computer-readable medium of the embodiment of the present invention can be computer-readable signal media or computer-readable deposit
Storage media either the two any combination.The more specific example at least (non-exclusive of computer readable storage medium
List) include the following: there is the electrical connection section (electronic device) of one or more wirings, portable computer diskette box (magnetic dress
Set), random access memory (RAM), read-only memory (ROM), erasable edit read-only storage (deposit by EPROM or flash
Reservoir), fiber device and portable read-only memory (CDROM).In addition, computer readable storage medium can even is that
Can the paper of print routine or other suitable media on it because can for example be swept by carrying out optics to paper or other media
It retouches, is then edited, interprets or handled when necessary with other suitable methods electronically to obtain program, then will
It is stored in computer storage.
In embodiments of the present invention, computer-readable signal media may include in a base band or as carrier wave a part
The data-signal of propagation, wherein carrying computer-readable program code.The data-signal of this propagation can use a variety of
Form, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media is also
It can be any computer-readable medium other than computer readable storage medium, which can send, pass
It broadcasts or transmits for instruction execution system, input method or device use or program in connection.Computer can
The program code for reading to include on medium can transmit with any suitable medium, including but not limited to: wirelessly, electric wire, optical cable, penetrate
Frequently (Radio Frequency, RF) etc. or above-mentioned any appropriate combination.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is the program that relevant hardware can be instructed to complete by program, which can store in a kind of computer-readable storage
In medium, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.If integrated module with
The form of software function module is realized and when sold or used as an independent product, also can store computer-readable at one
In storage medium.Storage medium can be read-only memory, disk or CD etc..
More than, only a specific embodiment of the invention, but scope of protection of the present invention is not limited thereto, and it is any to be familiar with
Those skilled in the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement, these
It should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with scope of protection of the claims
It is quasi-.
Claims (14)
1. a kind of method that advertisement is recommended characterized by comprising
Monitor the audience information of played advertisement；
According to the audience information, advertisement group to be played is determined；Wherein, the advertisement group includes at least one advertisement and institute
State the broadcasting setting parameter of advertisement；
When playing the advertisement according to broadcasting setting parameter, the viewing condition information of the advertisement is monitored；And
According to the viewing condition information, the broadcasting setting parameter of each advertisement in the advertisement group is adjusted.
2. the method as described in claim 1, which is characterized in that according to the viewing condition information, adjust in the advertisement group
Parameter is arranged in the broadcasting of each advertisement, comprising:
Based on the viewing situation, count the advertisement is in watch the first quantity of the spectators of state attentively, to the advertisement at
In comment state spectators the second quantity and can watch the advertisement spectators third quantity；
According to first quantity, second quantity and the third quantity, the concern temperature of the advertisement is determined；And
According to the concern temperature of the advertisement, the broadcasting setting parameter of each advertisement in the advertisement group is adjusted.
3. method according to claim 2, which is characterized in that according to the concern temperature of the advertisement, adjust the advertisement group
In each advertisement broadcasting be arranged parameter, comprising:
If the concern temperature of the advertisement is greater than the first heat degree threshold of setting, the broadcasting setting ginseng of the advertisement is adjusted
Number.
4. method as claimed in claim 3, which is characterized in that according to the concern temperature of the advertisement, adjust the advertisement group
In each advertisement broadcasting be arranged parameter, comprising:
If the concern temperature of the advertisement be greater than setting the second heat degree threshold, it is determined that in the advertisement group with the advertisement
Relevant advertisement, and adjust the broadcasting setting parameter of advertisement relevant to the advertisement in the advertisement and the advertisement group；Its
In, first heat degree threshold is less than second heat degree threshold.
5. the method as described in claim 1, which is characterized in that determine advertisement group to be played, comprising:
Determine the scene for playing the advertisement and period；
According to the temporal characteristics of the scene and the period, relevant multiple advertisement groups are determined；And
From the multiple advertisement group, the advertisement group being consistent with the audience information is chosen.
6. the method as described in claim 1, which is characterized in that broadcasting setting parameter includes broadcasting speed, described in broadcasting
The scene of advertisement includes elevator, and the method also includes:
Obtain the starting point floor and terminal floor of each spectators in the elevator；
According to the starting point floor and terminal floor of each spectators, the upper limit floor and lower limit floor of the elevator motion are determined；
And
According to the difference between the upper limit floor and lower limit floor, the broadcasting speed of each advertisement in the advertisement group is adjusted.
7. the device that a kind of advertisement is recommended characterized by comprising
Audience information monitoring modular, for monitoring the audience information of played advertisement；
Advertisement group determining module, for determining advertisement group to be played according to the audience information；Wherein, the advertisement group packet
Include the broadcasting setting parameter of at least one advertisement and the advertisement；
Condition monitoring module is watched, for monitoring the advertisement when playing the advertisement according to broadcasting setting parameter
Watch condition information；And
Parameter adjustment module, for adjusting the broadcasting setting ginseng of each advertisement in the advertisement group according to the viewing condition information
Number.
8. device as claimed in claim 7, which is characterized in that the parameter adjustment module includes:
Spectator attendance statistic unit counts for being based on the viewing situation and is in the spectators' for watching state attentively to the advertisement
First quantity is in the second quantity of the spectators of comment state to the advertisement and can watch the spectators' of the advertisement
Third quantity；
Temperature determination unit is paid close attention to, described in determining according to first quantity, second quantity and the third quantity
The concern temperature of advertisement；And
Parameter adjustment unit is set and adjusts the broadcasting of each advertisement in the advertisement group for the concern temperature according to the advertisement
Parameter is set.
9. device as claimed in claim 8, which is characterized in that the concern temperature determination unit includes:
The first adjustment unit, if being greater than the first heat degree threshold of setting for the concern temperature of the advertisement, described in adjustment
Parameter is arranged in the broadcasting of advertisement.
10. device as claimed in claim 9, which is characterized in that the concern temperature determination unit includes:
Second adjustment unit, if being greater than the second heat degree threshold of setting for the concern temperature of the advertisement, it is determined that described
Advertisement relevant to the advertisement in advertisement group, and adjust advertisement relevant to the advertisement in the advertisement and the advertisement group
Broadcasting be arranged parameter；Wherein, first heat degree threshold is less than second heat degree threshold.
11. device as claimed in claim 7, which is characterized in that the advertisement group determining module includes:
Scene and period determination unit, for determining the scene and the period that play the advertisement；
Advertisement group primarily determines unit, for the temporal characteristics according to the scene and the period, determines relevant multiple
Advertisement group；And
Advertisement group selection unit, for choosing the advertisement group being consistent with the audience information from the multiple advertisement group.
12. device as claimed in claim 7, which is characterized in that broadcasting setting parameter includes broadcasting speed, described in broadcasting
The scene of advertisement includes elevator and described device further include:
Floor acquiring unit, for obtaining the starting point floor and terminal floor of each spectators in the elevator；
Floor determination unit determines the upper of the elevator motion for the starting point floor and terminal floor according to each spectators
Limit floor and lower limit floor；And
Play-speed adjustment unit, for adjusting the advertisement group according to the difference between the upper limit floor and lower limit floor
In each advertisement broadcasting speed.
13. a kind of terminal device realizing advertisement and recommending, which is characterized in that the terminal device includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize such as method as claimed in any one of claims 1 to 6.
14. a kind of computer readable storage medium, is stored with computer program, which is characterized in that the program is held by processor
Such as method as claimed in any one of claims 1 to 6 is realized when row.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910172326.5A CN109872194A (en) | 2019-03-07 | 2019-03-07 | Method, apparatus, storage medium and the terminal device that advertisement is recommended |
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| CN201910172326.5A CN109872194A (en) | 2019-03-07 | 2019-03-07 | Method, apparatus, storage medium and the terminal device that advertisement is recommended |
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| CN109872194A true CN109872194A (en) | 2019-06-11 |
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| CN201910172326.5A Pending CN109872194A (en) | 2019-03-07 | 2019-03-07 | Method, apparatus, storage medium and the terminal device that advertisement is recommended |
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| CN113742542A (en) * | 2021-09-07 | 2021-12-03 | 咪咕动漫有限公司 | Event advertisement putting method, device, equipment and computer readable storage medium |
| CN111932313B (en) * | 2020-08-21 | 2024-05-31 | 深圳市智胜科技信息有限公司 | Advertisement playing method and device |
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