CN103718529A - Advertisement storage method, and advertisement insertion method, apparatus and system - Google Patents

Advertisement storage method, and advertisement insertion method, apparatus and system Download PDF

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Publication number
CN103718529A
CN103718529A CN201280035350.0A CN201280035350A CN103718529A CN 103718529 A CN103718529 A CN 103718529A CN 201280035350 A CN201280035350 A CN 201280035350A CN 103718529 A CN103718529 A CN 103718529A
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content
information
advertisement
identification information
memory space
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熊春山
杜高科
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Huawei Technologies Co Ltd
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Huawei Technologies Co Ltd
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Publication of CN103718529A publication Critical patent/CN103718529A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/22—Indexing; Data structures therefor; Storage structures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Multimedia (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Embodiments of the present invention provide an advertisement storage method, and an advertisement insertion method, apparatus and system; and relate to the mobile communication field. The advertisement insertion system comprises an advertisement providing apparatus, an advertisement policy and charging controller, an advertisement storage device, and an advertisement insertion apparatus and terminal, these parts are mutually connected through a wireless network or a wired network. By using the advertisement insertion system comprising the advertisement policy and charging controller, advertisement storage device, and advertisement insertion apparatus and terminal in the present invention, a process of automatically receiving, storing, and inserting the advertisement can be implemented without the need of any human intervention performed by the service provider; in comparison with the advertisement storage process requiring a lot of human resources and time resources and a process of setting the advertisement in a server managed by the service provider in the prior art, the present invention can save the human resources and time resources, and moreover, greatly improves the advertisement insertion efficiency.

Description

Advertisement storage method, and advertisement insertion method, apparatus and system
Advertisement storage method, advertisement insertion, equipment and systems technology field
The present invention relates to moving communicating field, more particularly to a kind of advertisement storage method, advertisement insertion, equipment and system.Background technology
With the development of wireless communication technology, such as mobile terminal of smart mobile phone, tablet personal computer and E-book reader etc easily can access and access internet.During mobile terminal accessing internet, mobile terminal needs first to access wireless network, then again via wireless network access internet.Now, wireless network is equivalent to playing a function served as bridge between mobile terminal and internet.
Advertisement is inserted in the data of mobile terminal accessing, is comprised the following steps：First, ad content is supplied to the service provider in internet by advertising provider by the means of communication of mail or instant messaging program etc；Secondly, qualified ad content is stored and is arranged in the server of itself administration by the operation maintenance personnel for belonging to service provider；Then, mobile terminal initiates data acquisition request via wireless network to the server, and the data of request can be webpage, picture, video and mail etc.；Finally, server is inserted advertise content into the data of mobile terminal request, and by the data feedback to mobile terminal.
In above process, from advertising provider ad content is supplied to internet in service provider, the ad content is stored and is arranged on during the server of itself administration, it is necessary to which substantial amounts of human resources and time resource could be completed to the operation maintenance personnel of service provider is belonged to.Whole process needs to take a substantial amount of time, and relies primarily on and be accomplished manually.The content of the invention
Need to take a substantial amount of time to solve existing advertisement insertion, and rely primarily on the problem of being accomplished manually, the embodiments of the invention provide advertisement storage method, advertisement insertion and equipment.The technical scheme is as follows：
First aspect includes there is provided a kind of advertisement storage method, methods described：
Receive the identification information that advertisement provides the ad content that equipment is sent；
The description information that the advertisement provides the ad content that equipment is sent is received, the description information of the ad content at least includes the size information of the ad content；
If the description information of the ad content conforms to a predetermined condition, the allocation space instruction of the identification information for carrying the ad content and size information is sent to advertisement memory, so that the advertisement memory is believed according to the mark of the ad content Breath and size information are that the ad content distributes corresponding memory space, and so as to the advertisement memory according to the identification information of the ad content provide device request to the advertisement described in ad content, the ad content is stored to the memory space；Or, if the description information of the ad content conforms to a predetermined condition, the allocation space instruction of the identification information for carrying the ad content and size information is then sent to advertisement memory, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, generate the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, and store the ad content.
Second aspect includes there is provided a kind of advertisement storage method, methods described：
The allocation space for receiving the identification information for carrying ad content and size information is indicated；
It is that the ad content distributes corresponding memory space according to the identification information and size information of the ad content；The ad content according to the identification information of the ad content to advertisement offer device request, receives and stores the ad content to the memory space；Or, generate the identification information of the memory space and be supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content.
The third aspect includes there is provided a kind of advertisement insertion, methods described：
The identification information of the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller is received, the dispensing require information includes one or several in matching keywords, dispensing region, crowd's information, release time section and the match triggers event delivered；
If the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the crowd's information and release time section delivered, the ad content is then inserted into the data, the ad content is ad content that is advance or being obtained in real time according to the identification information of the memory space to advertisement memory requests；
If the trigger event of terminal collection is identical with the match triggers event in the dispensing require information, the ad content is played on the screen of the terminal.
Fourth aspect there is provided a kind of advertising strategy and charging controller, including：
Advertisement and identifier receiving module, the identification information for the ad content that equipment is sent is provided for receiving advertisement；
Description information receiving module, the description information for the ad content that equipment is sent is provided for receiving the advertisement, and the description information of the ad content at least includes the size information of the ad content；
Predetermined condition confirms module, for confirming that the description information that the description information receiving module is received conforms to a predetermined condition；Distribution indicates sending module, confirms that module confirms that the description information of ad content conforms to a predetermined condition for the predetermined condition, then the identification information that carries the ad content that the advertisement and identifier receiving module is received is sent to advertisement memory and described The allocation space of the size information for the ad content that description information receiving module is received is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, and so as to the advertisement memory according to the identification information of the ad content provide device request to the advertisement described in ad content, the ad content is stored to the memory space；Or, conformed to a predetermined condition for the description information with predetermined condition confirmation module confirmation ad content, the allocation space of the size information for the ad content that the identification information and the description information for then carrying the ad content that the advertisement and identifier receiving module is received to the transmission of advertisement memory are received is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, generate the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, and store the ad content.
5th aspect indicates receiving module, memory allocation module there is provided a kind of advertisement memory, including distribution, and, active obtaining advertisement module and passive one obtained in both advertisement modules；
The distribution indicates receiving module, the identification information of ad content is carried for receiving and the allocation space of size information is indicated, the allocation space is designated as what is sent when advertising strategy conforms to a predetermined condition with the information that charging controller is included in the description information of the ad content, and the description information of the ad content at least includes the size information of the ad content；The memory allocation module, for indicating that the identification information and size information of the ad content that receiving module is received are that the ad content distributes corresponding memory space according to the distribution；
The active obtaining advertisement module, for ad content described in the identification information to advertisement offer device request of the ad content received according to the distribution instruction receiving module, receives and stores the ad content to the memory space；
The passive acquisition advertisement module, for the memory space that generates the memory allocation module assignment identification information and be supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content.
6th aspect is there is provided a kind of advertisement insertion equipment, in the network element device passed through during for terminal access internet, including：
Dispensing requires receiving module, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
Attribute information confirms module, for confirming that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered；
Data Matching inserts module, confirms that module confirms the crowd that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, delivers region, delivers for the attribute information One or more in information and release time section, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module is received is obtained to advertisement memory requests according to the dispensing in advance or in real time.
There is provided a kind of terminal in terms of 7th, including：
Dispensing requires receiving module, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
Attribute information confirms module, for confirming that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered；
Data Matching inserts module, confirm that module confirms that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module is received is obtained to advertisement memory requests according to the dispensing in advance or in real time.
Eighth aspect there is provided a kind of terminal, including：
Dispensing requires receiving module, and the identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes match triggers event；Trigger event confirms module, for confirming that the trigger event of terminal collection is identical with the match triggers event in the dispensing require information；
Behavior matching insertion module, confirm that module confirms that the trigger event of terminal collection is identical with the match triggers event in the dispensing require information for the trigger event, then the ad content is played on the screen of the terminal, the ad content that the ad content obtains for the identification information of memory space that is advance or requiring receiving module reception according to the dispensing in real time to advertisement memory requests.
9th aspect is there is provided a kind of advertisement storage system, including the advertisement memory provided in terms of the advertising strategy and charging controller and the such as the 5th that such as fourth aspect is provided.
Tenth aspect is there is provided a kind of advertisement insertion systems, including advertisement memory as provided in terms of advertising strategy and charging controller, the such as the 5th that fourth aspect is provided and the advertisement insertion equipment such as offer in terms of the 6th.
Tenth one side is there is provided a kind of advertisement insertion systems, including advertisement memory as provided in terms of advertising strategy and charging controller, the such as the 5th that fourth aspect is provided and the terminal such as offer in terms of the 7th.
12nd aspect is there is provided a kind of advertisement insertion systems, including the advertising strategy that such as fourth aspect is provided and the advertisement memory provided in terms of charging controller, the such as the 5th and the terminal such as eighth aspect offer. Identification information and description information that advertisement provides the ad content that equipment is sent are received by advertising strategy and charging controller, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect；
By advertisement memory automatically according to ad content identification information to advertisement provide device request ad content, or advertisement memory receives advertisement and provides the ad content that equipment is pushed automatically, solve and rely primarily on the means of communication of mail or instant messaging program etc when storing advertisement in the prior art and be supplied to ad content the consuming time caused by memory long, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.
Advertisement is inserted by the dispensing requirement of the ad content provided by advertisement insertion equipment or terminal according to advertising strategy and charging controller, solve the particular server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the particular server, any server of advertisement insertion equipment or terminal in terminal access internet is reached, even terminal does not access the server in internet, and the trigger event for only operating triggering by user can just carry out the effect of advertisement insertion.
To sum up, pass through the advertisement insertion systems including advertising strategy with charging controller, advertisement memory, advertisement insertion equipment and terminal, in the case where not needing service provider to carry out any human intervention, the process of automatic reception, storage and insertion advertisement can be reached.The process for needing substantial amounts of human resources and time resource compared to prior art to complete advertisement storing process and advertisement is arranged on to the server itself administered, human resources and time resource can be not only saved, the efficiency of advertisement insertion is also drastically increased.Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, the accompanying drawing used required in being described below to embodiment is briefly described, apparently, drawings in the following description are only some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the structural representation for the advertisement insertion systems that one embodiment of the invention is provided；
Fig. 2 is the method flow diagram for the advertisement storage method that one embodiment of the invention is provided；
Fig. 3 is the method flow diagram for the advertisement storage method that another embodiment of the present invention is provided；
Fig. 4 is the method flow diagram for the advertisement storage method that yet another embodiment of the invention is provided；
Fig. 5 is the method flow diagram for the advertisement storage method that further embodiment of this invention is provided；
Fig. 6 is the method flow diagram for the advertisement insertion that one embodiment of the invention is provided； Fig. 7 is the method flow diagram for the advertisement insertion that another embodiment of the present invention is provided；
Fig. 8 is the method flow diagram for the advertisement insertion that yet another embodiment of the invention is provided；
Fig. 9 is the method flow diagram for the advertisement insertion that further embodiment of this invention is provided；
Figure 10 is the advertising strategy that one embodiment of the invention is provided and the block diagram of charging controller；
Figure 11 a to 11c are the advertising strategy that another embodiment of the present invention is provided and the block diagram of charging controller；Figure 12 is the block diagram for the advertisement memory that one embodiment of the invention is provided；
Figure 13 a and Figure 13 b are the block diagrams for the advertisement memory that another embodiment of the present invention is provided；
Figure 14 a and Figure 14 b are the block diagrams for the advertisement memory that yet another embodiment of the invention is provided；
Figure 15 is the block diagram for the advertisement insertion equipment that one embodiment of the invention is provided；
Figure 16 is the block diagram for the advertisement insertion equipment that another embodiment of the present invention is provided；
Figure 17 is the block diagram for the terminal that one embodiment of the invention is provided；
Figure 18 a and Figure 18 b are the block diagrams for the terminal that another embodiment of the present invention is provided；
Figure 19 is the block diagram for the terminal that one embodiment of the invention is provided；
Figure 20 a and Figure 20 b are the block diagrams for the terminal that another embodiment of the present invention is provided；
Figure 21 is the block diagram for the advertisement storage system that one embodiment of the invention is provided；
Figure 22 is the block diagram for the advertisement insertion systems that one embodiment of the invention is provided；
Figure 23 is the block diagram for the advertisement insertion systems that another embodiment of the present invention is provided；
Figure 24 is the block diagram for the advertisement insertion systems that yet another embodiment of the invention is provided.Embodiment
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with accompanying drawing, the present invention is described in further detail, it is clear that described embodiment is only embodiment of the invention a part of, rather than whole embodiments.Based on the embodiment in the present invention, all other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made belongs to the scope of protection of the invention.
Fig. 1 is refer to, the structural representation of the advertisement insertion systems provided it illustrates one embodiment of the invention.The advertisement insertion systems include advertisement and provide equipment 102, advertising strategy and charging controller 104, advertisement memory 106, advertisement insertion equipment 108 and terminal 110.
Advertisement provides the PC or server that equipment 102 can be specifically advertising company or enterprise location, is connected respectively with advertising strategy with charging controller 104 and advertisement memory 106 by wireless or cable network.
Advertising strategy is also referred to as APCF (Advertisement Policy and Charging Control with charging controller 104
Function, advertising strategy and charging controller）.Can be specifically a server being independently arranged, by wireless or have Gauze network provides equipment 102 with advertisement respectively and advertisement memory 106 is connected.
Advertisement memory 106 can be specifically a server being independently arranged, the memory that is independently arranged or store network or be arranged at advertising strategy and memory or storage network in charging controller 104, provide equipment 102 with advertisement respectively by wireless or cable network and advertising strategy is connected with charging controller 104.
Advertisement insertion equipment 108 is also referred to as AIF (Advertisement Insert Funtion, advertisement insertions function entity）.Advertisement insertion equipment 108 is used as a logical ne, terminal 110 can be arranged at and accessed and belonged in internet approach on the network element of cellular carrier, such as advertisement insertion equipment is deployed directly into PGW (Packet Data network Gateway, packet data network gateway）Or GGSN (Gateway GPRS Support Node, Gateway GPRS Support Node）On, or it is deployed in PGW or GGSN and PDN (Packet Data Network, packet data network）Between data channel on.Advertisement insertion equipment 108 is connected with advertising strategy with charging controller 104 and advertisement memory 106 respectively by wireless or cable network.
Terminal 110 can be UE (User Equipment, user equipment）, can also be connected respectively with advertising strategy with charging controller 104 and advertisement memory 106 by wireless network.
Certainly, in certain embodiments, advertisement insertion equipment 108 and terminal 110 only can also be connected with advertisement memory 106.And the advertising strategy signaling related to charging controller 104 by advertisement memory 106 on behalf of forwarding.In order to which each equipment in above-mentioned advertisement insertion systems and the system is described in more detail, please continue to refer to following examples：
Fig. 2 is refer to, the method flow diagram of the advertisement storage method provided it illustrates one embodiment of the invention.The present embodiment is applied to advertising strategy shown in Fig. 1 with being illustrated in charging controller with the advertisement storage method.The advertisement storage method includes：
201, identification information and description information that advertisement provides the ad content that equipment is sent are received, the description information of ad content at least includes the size information of ad content；
Advertising strategy can receive identification information and description information that advertisement provides the ad content that equipment is sent with charging controller.Wherein, the identification information of ad content is used for unique mark ad content in advertisement provides equipment, such as, the identification information, which can be one group, has the code word or character string of uniqueness, such as, code word with uniqueness can be 231jsdhrfgh3r6d8dhjtjl23j4123j45jl, or the ad content is stored in advertisement and provides URL (Universal Resource Locator, URL corresponding during equipment）；The description information of ad content is then the information for describing the ad content each side attribute; the size information of the ad content, the generally one or more also in the type information including the ad content, resolution information, coding information, category of language and dispensing require information should at least be included.In various embodiments, the description information of ad content can also be referred to as metadata.
There is provided it is further to note that advertising strategy can receive advertisement simultaneously with charging controller in the advertisement that equipment is sent The identification information and description information of appearance；The identification information that advertisement provides the ad content that equipment is sent can also be first received, the description information that advertisement provides the ad content that equipment is sent then is received again.
202, if the description information of ad content conforms to a predetermined condition, the allocation space instruction of the identification information for carrying ad content and size information is sent to advertisement memory, so as to advertisement memory storage ad content.
Advertising strategy is received with charging controller after the identification information and description information of ad content, can confirm that whether the description information of ad content conforms to a predetermined condition.The predetermined condition can be the condition of formulation in SLA defined in the business contract signed in advance to the ad content (Service Level Agreement, SLA).Such as, the predetermined condition is that the type of ad content must be video, size no more than 20MB and language must be English etc..If the description information of ad content conforms to a predetermined condition, advertising strategy sends the allocation space instruction of the identification information for carrying ad content and size information with charging controller to advertisement memory, so as to advertisement memory storage ad content.When the description information of ad content at least includes the size information of ad content, whether the numerical value that advertising strategy and charging controller can be in the size informations of ad content confirms whether the description information of ad content conforms to a predetermined condition less than predetermined threshold.According to different modes during advertisement memory storage ad content, this step can specifically include：
First, if the description information of ad content conforms to a predetermined condition, then advertising strategy sends the allocation space instruction of the identification information for carrying ad content and size information with charging controller to advertisement memory, so that advertisement memory distributes corresponding memory space according to the identification information and size information of ad content for ad content, and so that advertisement memory provides device request ad content according to the identification information of ad content to advertisement, the ad content for providing equipment transmission by advertisement is stored to memory space.
Second, if the description information of ad content conforms to a predetermined condition, then advertising strategy sends the allocation space instruction of the identification information for carrying ad content and size information with charging controller to advertisement memory, so that advertisement memory distributes corresponding memory space according to the identification information and size information of ad content for ad content, and so as to the identification information of advertisement memory generation memory space, and the identification information of memory space is sent to advertisement offer equipment, receive advertisement and the ad content that equipment is pushed according to the identification information of memory space to memory space is provided, and store ad content.
In summary, the advertisement storage method that the present embodiment is provided, the identification information and description information for the ad content that equipment is sent are provided by receiving advertisement, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect.Fig. 3 is refer to, the method flow diagram of the advertisement storage method provided it illustrates another embodiment of the present invention.The present embodiment is applied to advertisement memory shown in Fig. 1 to be illustrated with the advertisement storage method.The advertisement storage method includes：301, the allocation space for receiving the identification information for carrying ad content and size information is indicated； Advertising strategy can receive identification information and description information that advertisement provides the ad content that equipment is sent with charging controller, and when the description information of ad content conforms to a predetermined condition, advertising strategy carries the identification information of ad content with charging controller transmission and the allocation space of size information is indicated to advertisement memory.Then, advertisement memory receives advertising strategy and indicated with the identification information for carrying ad content of charging controller transmission and the allocation space of size information.Wherein, the size information of ad content is one kind in the description information of ad content.
302, it is that ad content distributes corresponding memory space according to the identification information and size information of ad content；Advertisement memory is that the ad content distributes corresponding memory space according to the identification information and size information of ad content.Generally, the size of the memory space of advertisement memory distribution can be more than or equal to the size indicated by the size information of ad content, such as, and the size of ad content is 20MB;Then the size of the memory space of advertisement memory distribution can be 20MB+100KB, and the 100KB can be used for storing identification information and description information of ad content etc..
303, storage ad content to memory space.
After distribution memory space, advertisement memory can store advertisement and provide ad content that equipment provides to memory space.According to the difference of storage mode, can specifically there are following two situations：
First, advertisement memory provides device request ad content according to the identification information of ad content to advertisement, and advertisement memory, which receives and stores advertisement, provides the ad content of equipment transmission to memory space.
Second, the identification information of advertisement memory generation memory space is simultaneously supplied to advertisement to provide equipment, so that advertisement provides equipment according to the identification information of memory space to memory space advertisement content；Advertisement memory receives and stores ad content.
In summary, the advertisement storage method that the present embodiment is provided, by the identification information automatically according to ad content device request ad content is provided to advertisement, or the automatic ad content that advertisement offer equipment push is provided, prior art is solved when storing advertisement, ad content is supplied to the consuming time caused by memory long by the means of communication for relying primarily on mail or instant messaging program etc, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.During due to advertisement memory storage ad content, there are two kinds of implementations.For the first implementation therein described in more detail, following examples are refer to：
Fig. 4 is refer to, the method flow diagram of the advertisement storage method provided it illustrates another embodiment of the present invention.The present embodiment is used to advertisement insertion systems shown in Fig. 1 be illustrated with the advertisement storage method, and the advertisement storage method includes：
401, advertisement provides the identification information and description information of equipment transmission ad content to advertising strategy and charging controller, and the description information of ad content at least includes the size information of ad content；
Advertisement offer equipment can send the identification information and description information of ad content to advertising strategy and charging controller, and the description information of ad content at least includes the size information of ad content. Specifically, advertisement, which provides equipment, can send the identification information and description information of ad content simultaneously to advertising strategy and charging controller；The identification information and description information of ad content can also be sent respectively to advertising strategy and charging controller, illustrated so that advertisement provides equipment while sending the identification information and description information of ad content to advertising strategy and charging controller as an example in the embodiment of the present invention.
When advertisement offer equipment sends the identification information and description information of ad content to advertising strategy and charging controller respectively, this step can include following sub-step：First, advertisement provides the identification information of equipment transmission ad content to advertising strategy and charging controller；Second, advertising strategy receives the identification information of the ad content with charging controller；3rd, advertising strategy provides equipment to advertisement according to the identification information of ad content and sends description information acquisition request, and the description information obtains the identification information that the ad content is carried in request；4th, advertisement offer equipment is received after description information acquisition request, and according to the identification information of the ad content wherein carried, the description information of corresponding ad content is sent into advertising strategy and charging controller；5th, advertising strategy receives the description information that advertisement provides the ad content that equipment is sent with charging controller.
In the present embodiment, the identification information of ad content can be the ad content URL corresponding when being stored during advertisement provides equipment;The description information of ad content can not only include the one or more in the size information of ad content, in addition to type information, resolution information, coding information, category of language and the dispensing require information of ad content.The type information of ad content can include the one or more being not limited in text, picture, Voice ＆ Video；The size information of ad content can be the data volume represented with MB, KB etc；The resolution information of ad content can be picture or the resolution ratio corresponding to video；The coding information of ad content can be picture or the coded format corresponding to video；The category of language of ad content can include the one or more being not limited in Chinese, English, French and Japanese；The dispensing require information of ad content can include the one or more for being not limited to matching keywords, match triggers event, delivering in region, the crowd's information and release time section delivered.
402, advertising strategy confirms that the description information of ad content conforms to a predetermined condition with charging controller；
Advertising strategy is received with charging controller after the identification information and description information of ad content, can confirm that whether the description information of ad content conforms to a predetermined condition.Because the information included in the description information of ad content is probably the combination of several information, accordingly, advertising strategy confirms that the description information of ad content conforms to a predetermined condition with charging controller, including the one or more in situations below：
Confirm that the type in the type information of ad content meets predefined type, predefined type includes being not limited to any of text, image, Voice ＆ Video or a variety of；
Confirm that the resolution ratio in the resolution information of ad content is less than or equal to predetermined resolution, such as, predetermined resolution is 960*640 pixels, 320*240 pixels etc.；
H.264 etc. confirm that the coding rule in the coding information of ad content meets predictive encoding rule, such as, predictive encoding rule is text code rule Unicode, and Video coding； Confirm whether the numerical value in the size information of ad content is less than predetermined threshold, such as, predetermined threshold is 20MB;Confirm that the language in the language message of ad content meets scheduled instruction, such as, scheduled instruction is English or Chinese；Confirm that the requirement of the dispensing in the dispensing require information of ad content meets predetermined deliver and required, such as, predetermined dispensing requires to include matching keywords " shampoo ", delivers region " Beijing ", the crowd's information " women " delivered and release time section " daily 18: 00-24： 00" .
If advertising strategy confirms that the description information of ad content conforms to a predetermined condition with charging controller, 403 are performed.
403, advertising strategy gives advertisement memory with identification information from ad content to advertisement memory and description information that charging controller sends, and the description information of ad content at least includes the size information of ad content；
Advertising strategy gives advertisement memory with identification information from ad content to advertisement memory and description information that charging controller sends, to indicate advertisement memory as the corresponding memory space of ad content distribution.
404, advertisement memory is that ad content distributes corresponding memory space according to the identification information and size information of ad content；
Advertisement memory can receive the identification information and description information of the ad content that advertising strategy is sent with charging controller.Then, the ad content that advertisement memory is identified according to the size information of ad content by identification information distributes corresponding memory space.Generally, the size of the memory space of advertisement memory distribution can be more than or equal to the size indicated by the size information of ad content, such as, and the size of ad content is 20MB;Then the size of the memory space of advertisement memory distribution can be 20MB+100KB, and the 100KB can be used for the identification information and description information for storing ad content；Again such as, the size of ad content is 10MB, and the size of the description information of ad content is 102KB;Then the size of the memory space of advertisement memory distribution can be 10MB+102KB.
405, advertisement memory provides device request ad content according to the identification information of ad content to advertisement；
Advertisement memory provides device request ad content according to the identification information of ad content to advertisement, such as, in the present embodiment, the identification information of ad content is the ad content URL corresponding when being stored during advertisement provides equipment, advertisement memory can use HTTP (hypertext transport protocol, HTTP）GET command or pass through FTP (File Transfer Protocol, text transfer protocol）Mode provides device request the ad content to advertisement；If the identification information of ad content, which is one group, has the code word or character string of uniqueness, such as, code word with uniqueness can be 231jsdhrfgh3r6d8dhjtjl23j4123j45jl, then advertisement memory first can provide equipment to advertisement and send ad content acquisition request, the ad content obtains the identification information that request carries ad content, then the ad content of the advertisement memory reception advertisement offer equipment feedback URL corresponding when being stored during advertisement provides equipment, then perform above-mentioned steps.
406, advertisement provides equipment transmission ad content and gives advertisement memory；
The ad content that advertisement provides corresponding to equipment transmission identification information gives advertisement memory.
407, advertisement memory receives and stores ad content into corresponding memory space； 408, advertisement memory generates the identification information of memory space, and sends the identification information of memory space to advertising strategy and charging controller；
After advertisement memory successfully stores ad content, advertisement memory generates the identification information for identifying the memory space, specifically, and the identification information of memory space can be the corresponding URL of the memory space.Then, advertisement memory can send the identification information of the memory space to advertising strategy and charging controller.Advertising strategy can store the identification information of the memory space with charging controller, and be associated with the identification information and description information of corresponding ad content.
409, if the description information of ad content includes the dispensing require information of ad content, advertising strategy sends the identification information of the memory space corresponding to the dispensing require information and ad content of ad content with charging controller to advertisement insertion equipment or terminal.
If the description information of ad content includes the dispensing require information of ad content, then advertising strategy and charging controller send the identification information of the memory space corresponding to the dispensing require information and ad content of ad content to advertisement insertion equipment or terminal, so that advertisement insertion equipment or terminal are inserted according to the dispensing require information of the ad content to the ad content.
It should be noted that, because terminal is not always accessing internet, when terminal itself does not access internet, advertising strategy sends the identification information of the memory space corresponding to the dispensing require information and ad content of ad content with charging controller without normal direction terminal.Now, following steps can be first carried out with charging controller in advertising strategy：
First, preset SMS breath is sent to terminal, internet connection is set up after receiving preset SMS breath so as to terminal；Advertising strategy can send preset SMS breath when terminal does not access internet with charging controller to terminal, and internet connection is set up after receiving preset SMS breath so as to terminal.Preferably, advertising strategy can send preset SMS breath, such as, morning 1 when terminal is more idle with charging controller to terminal: 00.The content ceased for preset SMS, can be one group of code word；It can also be an instruction；Advertising strategy and the IP addresses of charging controller in a packet switched network can also be carried；To this herein without limitation.Only need terminal after preset SMS breath is received, internet connection can be set up with triggering terminal." internet connection " herein, typically refers to terminal and sets up connection in a packet switched network.
Second, receiving terminal utilizes the information acquisition request for the internet linkup transmit set up, identification information of the information acquisition request for asking the memory space corresponding to the dispensing require information and/or ad content of ad content.
After terminal sets up internet connection, information acquisition request actively can be sent to advertising strategy and charging controller, the information acquisition request is used for the identification information for asking the memory space corresponding to the dispensing require information and/or ad content of ad content.Now, advertising strategy sends the identification information of the memory space corresponding to the dispensing require information and ad content of ad content with charging controller to terminal.
410, advertisement memory receives the ad content acquisition request that advertisement insertion equipment or terminal are sent according to the identification information of memory space；
In advertisement insertion equipment or terminal insertion advertisement or before insertion advertisement, it can be believed according to the mark of memory space Cease to advertisement memory and send ad content acquisition request.Advertisement memory receives the ad content acquisition request that advertisement insertion equipment or terminal are sent according to the identification information of memory space.
411, the ad content stored in memory space is sent to advertisement insertion equipment or terminal by advertisement memory.
Advertisement memory is being received after ad content obtains request, and the ad content stored in corresponding memory space is sent into advertisement insertion equipment or terminal, so that advertisement insertion equipment or the terminal-pair ad content are inserted.
In summary, the advertisement storage method that the present embodiment is provided, identification information and description information that advertisement provides the ad content that equipment is sent are received by advertising strategy and charging controller, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect；By advertisement memory automatically according to ad content identification information to advertisement provide device request ad content, or advertisement memory receives advertisement and provides the ad content that equipment is pushed automatically, solve and rely primarily on the means of communication of artificial, mail or instant messaging program etc when storing advertisement in the prior art and be supplied to ad content the consuming time caused by memory long, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.In addition, device request ad content is provided by advertisement memory to advertisement on one's own initiative, the opportunity of active request ad content can be selected according to own load by advertisement memory, processing pressure when being conducive to mitigating the peak of advertisement memory when storing more ad content；Furthermore, preset SMS is sent by advertising strategy and charging controller to terminal to cease, triggering terminal sets up internet connection to obtain the relevant information of ad content on one's own initiative to advertising strategy and charging controller, it can solve that the problem of advertisement is inserted can not be realized terminal is when accessing the particular server in internet in the prior art, reached that even if terminal does not access internet, advertising strategy and charging controller triggering terminal can also obtain the relevant information of ad content to insert advertisement on one's own initiative, rather than can only passively wait terminal to obtain the effect of ad content and relevant information.During due to advertisement memory storage ad content, there are two kinds of implementations.A upper embodiment describe in detail the first implementation therein, for second of implementation described in more detail, refer to following examples.
Fig. 5 is refer to, the method flow diagram of the advertisement storage method provided it illustrates further embodiment of the present invention.The present embodiment still is used to advertisement insertion systems shown in Fig. 1 be illustrated with the advertisement storage method.But give advertisement memory from providing equipment advertisement content by advertisement unlike a upper embodiment, in the present embodiment.The advertisement storage method is specifically included：
Step 501 is similar to step 404 with step 401 to step 504, and difference is：
505, advertisement memory generates the identification information of memory space, and sends the identification information of memory space to advertising strategy and charging controller；
Advertisement memory is into after distribution of work memory space, and advertisement memory generates the identification information for identifying the memory space, Specifically, the identification information of memory space can be the corresponding URL of the memory space, certainly, and the identification information of memory space can also be other one group of code word or character string etc. for being capable of unique mark memory space.Then, advertisement memory can send the identification information of the memory space to advertising strategy and charging controller.
506, advertising strategy receives with charging controller and stores the identification information of memory space, and is associated with the identification information and description information of corresponding ad content；
507, advertising strategy forwards the identification information of memory space to give advertisement offer equipment with charging controller；
508, advertisement provides equipment according to the identification information of memory space to memory space advertisement content；
If the identification information of memory space is the corresponding URL of the memory space, advertisement provide equipment can by HTTP POST orders or FTP orders indicated by the identification information of memory space from memory space advertisement content.
509, advertisement memory is successfully received after the ad content of identification information mark, and the message of successfully storage is sent to advertising strategy and charging controller；
Advertisement memory is successfully received after the ad content of identification information mark, and the message of successfully storage is sent to advertising strategy and charging controller.Meanwhile, advertisement memory can also provide the feedback information that equipment sends the ad content that identification information mark is successfully received for expression as advertisement.
510, advertisement provides equipment and successfully pushes the ad content to after corresponding memory space, the message being successfully transmitted to advertising strategy and charging controller transmission.
Advertisement provides equipment and is receiving being used for after representing to be successfully received the feedback information of the ad content of identification information mark of advertisement memory transmission, and the message that be successfully transmitted can also be sent to advertising strategy and charging controller.
Hereafter, advertising strategy and charging controller can continue to perform the content as described by 409 to 411, in this regard, repeating no more.
In summary, compared with a upper embodiment, advertisement memory is given by providing equipment advertisement content by advertisement, it can reach in the storing process of ad content, equipment is provided by advertisement to be handled instead of advertisement memory, save the signaling and processing pressure of advertisement memory by part signaling and flow.After ad content to be stored into advertisement memory, in addition it is also necessary to which advertisement insertion equipment or terminal are inserted to ad content.Therefore, please continue to refer to following examples：
Fig. 6 is refer to, the method flow diagram of the advertisement insertion provided it illustrates one embodiment of the invention.Come in advertisement insertion equipment or terminal that the present embodiment is applied to shown in Fig. 1 with the advertisement insertion for example, the advertisement insertion includes：
601, receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller； Advertisement insertion equipment or terminal can receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.Wherein, the dispensing require information of ad content and the identification information of the memory space corresponding to ad content are corresponded.
Wherein, the dispensing require information of ad content includes one or several in matching keywords, dispensing region, crowd's information, release time section and the match triggers event of dispensing.Matching keywords refer to the keyword that the data of user's request access or website should meet, and the keyword can be the word of such as cold drug, jacket etc；Deliver region and refer to that request accesses the region where the user of data；Crowd's information of dispensing refers to that request accesses the condition that sex, age or the occupation of the user of data should meet；Release time section refers to the time of advertisement putting should belong to which daily, per week, monthly or annual time section and total time span, such as one month or half a year.The number of times of advertisement putting or the time span of advertisement putting etc. can also be included by delivering require information, and the number of times of advertisement putting or the time span of advertisement putting refer to that the ad content requires number of times or the time span delivered altogether.
The identification information of memory space corresponding to ad content is used for memory space corresponding when identified ad content is stored in advertisement memory, and specifically, the identification information of memory space can be the corresponding URL of the memory space.
602, if the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the crowd's information and release time section delivered, data are then inserted advertise content into, ad content is ad content that is advance or being obtained in real time according to the identification information of memory space to advertisement memory requests；
If the trigger event of terminal collection is identical with delivering the match triggers event in require information, ad content is played on the screen of terminal.
Insertion can be performed to ad content according to require information is delivered in advertisement insertion equipment or terminal, can now use two ways：First, the mode that the data and the attribute information of the data accessed user are analyzed；Second, the mode that the behavior to user is analyzed.First way can be inserted entity or terminal to realize by advertisement, and the second way can only be realized by terminal.Specifically：
If the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the crowd's information and release time section delivered, then advertisement insertion equipment or terminal insert advertise content into the data to be feedback to user, and ad content is ad content that is advance or being obtained in real time according to the identification information of memory space to advertisement memory requests.
If the trigger event of terminal collection is identical with delivering the match triggers event in require information, then terminal plays ad content on the screen of terminal, and ad content is the ad content that terminal is obtained according to the identification information of memory space to advertisement memory requests in advance or in real time.
In summary, the advertisement insertion that the present embodiment is provided, inserts advertisement by the dispensing requirement of the ad content provided by advertisement insertion equipment or terminal according to advertising strategy and charging controller, solves and rely primarily on interconnection in the prior art Server in net carries out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, any server of advertisement insertion equipment or terminal in terminal access internet is reached, even terminal does not access the server in internet, and the trigger event for only operating triggering by user can just carry out the effect of advertisement insertion.Fig. 7 is refer to, the method flow diagram of the advertisement insertion provided it illustrates another embodiment of the present invention.The present embodiment is applied to the advertisement insertion equipment shown in Fig. 1 to enter for example, the advertisement insertion includes with the advertisement insertion：
701, receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller；
Advertisement insertion equipment can receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.
Advertisement insertion equipment can in advance receive and preserve the identification information of the memory space corresponding to the dispensing require information and ad content of multiple ad contents.
702, the data to be feedback to user are obtained, the data include at least one of text, picture, Voice ＆ Video；Belong to because advertisement insertion equipment is arranged in terminal access internet approach on the network element of cellular carrier, such as advertisement insertion equipment is deployed directly on PGW or GGSN, or is deployed in the data channel between PGW or GGSN and PDN.Advertisement insertion equipment can get the data to be feedback to user, and the data to be feedback to user can be the data that user's request is accessed, and can be specifically at least one of text, picture, Voice ＆ Video.Such as, advertisement insertion equipment is PGW, when the data in the server that user asks in internet, and the data of the server feedback in internet can pass through PGW, and now advertisement insertion equipment can get the data to be feedback to user.
703, the data are carried out with deep-packet detection to obtain the attribute information of the data, the attribute information includes at least one in keyword, source, destination and the personal information of the user；
In advertisement insertion equipment by the data acquisition of terminal request to after local, advertisement insertion equipment can carry out DPI (Deep packet inspection, deep-packet detection to the data）Detected come the content to the data, so as to obtain the attribute information of the data, the attribute information can include at least one in keyword, source, destination and the personal information of the user.The keyword of data refers to the keyword in the content of text or title of data；The source of data refers to the source IP address of data, or the region corresponding to the website corresponding to the URL of the data；The destination of data refers to ask the region corresponding to the IP addresses of the user of the data.The attribute information of data can also include the partial content of the data；Or, the personal information of the user drawn according to the analysis of the IP address for the user for asking the data, such as age, sex and the occupation of user etc..
704, when meeting the matching keywords in the dispensing require information of ad content when the attribute information of the data, delivering the one or more in region, the population characteristic and release time section that deliver, the identification information of the memory space according to corresponding to ad content obtains the ad content from advertisement memory； Advertisement insertion equipment confirms whether the attribute information of the data meets the matching keywords in the dispensing require information of some ad content, the one or more delivered in region, the population characteristic and release time section that deliver；If it is confirmed that result is yes, then the identification information of memory space of the advertisement insertion equipment according to corresponding to the ad content obtains the ad content from advertisement memory.Specifically, advertisement insertion equipment confirms that the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the population characteristic and release time section that deliver, including the one or more in situations below：
Confirm that the data obtaining time in the attribute information to be feedback to the data of user meets the release time section delivered in require information, such as, data obtaining time during user's request data is 22: 31；And the release time section of an advertisement is daily 22:00 to 24:00, then the data obtaining time in the attribute information meet the release time section in the dispensing require information；
Confirm that the keyword in the attribute information to be feedback to the data of user meets the matching keyword delivered in require information, such as, keyword in the data of user's request includes beauty, perfume and alcohol, the matching keyword delivered in require information includes perfume, then the keyword in the attribute information meets the matching keyword delivered in require information；
Confirm to come one in the source and destination or two dispensing region met in dispensing require information in the attribute information to be feedback to the data of user, such as, region corresponding to the IP address of user is Beijing, and deliver the dispensing region in require information for Beijing or Shanghai, then the destination in the attribute information meets the dispensing region delivered in require information；
Confirm that the personal information of the user in the attribute information to be feedback to the data of user meets the crowd's information for delivering the dispensing in require information, such as, the personal information of the user include female, 26 years old, and the crowd's information for delivering the dispensing in require information is the women of more than 15 years old, then the personal information of the user in attribute information meets the crowd's information for delivering the dispensing in require information.
Now, the identification information of memory space of the advertisement insertion equipment according to corresponding to ad content obtains the ad content from advertisement memory.Such as, in the present embodiment, the identification information of memory space is URL of the memory space in advertisement memory, and advertisement insertion equipment can use GET command in HTTP or by FTP modes to the advertisement memory requests ad content；If the identification information of memory space is one group of code word or character string, then advertisement insertion equipment first can send ad content to advertisement memory and obtain request, the ad content obtains the identification information that request carries memory space, then advertisement insertion equipment receives the URL of the memory space of advertisement memory feedback, then perform from advertisement memory obtain the ad content the step of.
705, the ad content got is inserted in the data；
Advertisement insertion equipment inserts the ad content got in the data of user's request.Specifically, when the data to be feedback to user are webpage, advertisement insertion equipment can insert advertise content into beginning, latter end and the two side portions of webpage；When the data to be feedback to user are video, advertisement insertion equipment can insert advertise content into the beginning of video, middle or ending, and can select to be inserted into the whole viewing area of video or be covered in the local display of video Mode on region.
After insertion ad content, advertisement insertion equipment can record the related data of this ad insertion process, so that subsequent query is counted.
706, by the data feedback to user.
After insertion ad content, advertisement insertion equipment can be by the data feedback after insertion ad content to user.Specifically, advertisement insertion equipment is that the data after insertion ad content are sent into terminal used in user.
It should be noted that in order to reduce user's request data to the time spent between the data is obtained, in 704, the part for obtaining ad content from advertisement memory according to the identification information of memory space is performed before can advanceing to 702.Now, advertisement insertion equipment first can obtain at least one ad content to local and store from advertisement memory, then directly selecting one from locally stored advertisement in 704 is inserted before user's request data.That is, the ad content inserted in 704, is the ad content that advertisement insertion equipment is obtained according to the identification information of memory space to advertisement memory requests in advance or in real time.In the present embodiment, to be illustrated in real time according to the identification information of memory space to advertisement memory requests ad content with advertisement insertion equipment, but advertisement insertion equipment can also previously according to memory space identification information to advertisement memory requests ad content.
In summary, the advertisement insertion that the present embodiment is provided, pass through the advertisement insertion equipment by being arranged on the network element for belonging to cellular carrier in terminal access internet approach, advertisement is inserted come whether the data according to user to be feedback meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the particular server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the particular server, the effect of advertisement insertion can be carried out by having reached during any server of the advertisement insertion equipment in terminal access internet.The advertisement insertion that a upper embodiment is provided can also be performed by terminal, refer to following examples：Fig. 8 is refer to, the method flow diagram of the advertisement insertion provided it illustrates another embodiment of the present invention.The present embodiment is applied to the terminal shown in Fig. 1 to be illustrated with the advertisement insertion, and the advertisement insertion includes：
801, receive advertising strategy and ceased with the preset SMS that charging controller is sent；
Terminal sets up PDN connections by PGW or GGSN, after accessing internet, can directly receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.But from unlike advertisement insertion equipment, because terminal is not always accessing internet, so when terminal initial does not access internet, can first receive default SMS (Short Messaging Service, short message service that advertising strategy is sent with charging controller）Information.The default SMS can be the advertising strategy information predetermined in advance with terminal with charging controller.
802, internet connection is set up according to preset SMS breath, and connected according to internet to advertising strategy and charging controller transmission information acquisition request, the information acquisition request is used to obtain corresponding to the dispensing require information and ad content of ad content The identification information of memory space；
Terminal can actively initiate internet connection after default SMS information is received.Specifically, terminal can be set up transmission by PDP Context activations or PDN connection procedures and carry and obtain IP address.Afterwards, terminal can connect to advertising strategy and charging controller according to internet and initiate information acquisition request, and the information acquisition request is used for the identification information for obtaining the memory space corresponding to the dispensing require information and ad content of ad content." identification information of memory space " herein is used for memory space when identified ad content is stored in advertisement memory, can be specifically the URL corresponding to memory space when ad content is stored in advertisement memory.
If in 801, terminal has built up internet connection, then can be directly entered 803.
803, receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller；
Terminal can receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.
Terminal can in advance receive and preserve the identification information of the memory space corresponding to the dispensing require information and ad content of multiple ad contents.
804, the data to be feedback to user are obtained, the data include at least one of text, picture, Voice ＆ Video；Terminal can get the data to be feedback to user, and the data to be feedback to user can be the data that user's request is accessed, and can be specifically at least one of text, picture, Voice ＆ Video.
805, the data are carried out with deep-packet detection to obtain the attribute information of the data, the attribute information includes at least one in keyword, source, destination and the personal information of the user；
After terminal gets the data to be feedback to user, terminal can carry out DPI (Deep packet inspection, deep-packet detection to the data）So that the content to the data is detected, so as to obtain the attribute information of the data, the attribute information can include at least one in keyword, source, destination and the personal information of the user.The keyword of data refers to the keyword in the content of text or title of data；The source of data refers to the source IP address of data, or the region corresponding to the website corresponding to the URL of the data;The destination of data refers to ask the region corresponding to the IP address of the user of the data.Attribute information can also include the partial content of the data；Or, the personal information of the user drawn according to the analysis of the IP address for the user for asking the data, such as age, sex and the occupation of user etc..
806, when meeting the matching keywords in the dispensing require information of ad content when the attribute information of the data, delivering the one or more in region, the crowd's information and release time section delivered, the identification information of the memory space according to corresponding to ad content obtains the ad content from advertisement memory；
Whether the attribute information of the terminal check data meets matching keywords in the dispensing require information of some ad content, the one or more delivered in region, the crowd's information and release time section delivered；If it is confirmed that result is yes, then extensively The identification information for accusing memory space of the insertion equipment according to corresponding to the ad content obtains the ad content from advertisement memory.Specifically, the attribute information of the terminal check data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the population characteristic and release time section that deliver, including the one or more in situations below：
Confirm that the data obtaining time in the attribute information to be feedback to the data of user meets the release time section delivered in require information, such as, data obtaining time during user's request data is 22: 31；And the release time section of an advertisement is daily 22:00 to 24:00, then the data obtaining time in the attribute information meet the release time section in the dispensing require information；
Confirm that the keyword in the attribute information to be feedback to the data of user meets the matching keyword delivered in require information, such as, keyword in the data of user's request includes beauty, perfume and alcohol, the matching keyword delivered in require information includes perfume, then the keyword in the attribute information meets the matching keyword delivered in require information；
Confirm to come one in the source and destination or two dispensing region met in dispensing require information in the attribute information to be feedback to the data of user, such as, region corresponding to the IP address of user is Beijing, and deliver the dispensing region in require information for Beijing or Shanghai, then the destination in the attribute information meets the dispensing region delivered in require information；
Confirm that the personal information of the user in the attribute information to be feedback to the data of user meets the crowd's information for delivering the dispensing in require information, such as, the personal information of the user include female, 26 years old, and the crowd's information for delivering the dispensing in require information is the women of more than 15 years old, then the personal information of the user in attribute information meets the crowd's information for delivering the dispensing in require information.
Now, the identification information of memory space of the terminal according to corresponding to ad content obtains the ad content from advertisement memory.Such as, in the present embodiment, the identification information of memory space is URL of the memory space in advertisement memory, and terminal can use GET command in HTTP or by FTP modes to the advertisement memory requests ad content；If the identification information of memory space is one group of code word or identifier, then terminal first can send ad content to advertisement memory and obtain request, the ad content obtains the identification information that request carries memory space, then terminal receives the URL of the memory space of advertisement memory feedback, then perform from advertisement memory obtain the ad content the step of.
807, the ad content got is inserted in the data；
Terminal is inserted the ad content got in the data of user's request.Specifically, when the data that user asks are webpage, terminal can insert advertise content into beginning, latter end and the two side portions of webpage；When the data that user asks are video, terminal can insert advertise content into the beginning of video, middle or ending, and can select the mode that is inserted into the whole viewing area of video or is covered in the partial display area of video.
After insertion ad content, terminal can record the related data of this ad insertion process, so that subsequent query is counted. 808, by the data feedback to user.
After insertion ad content, terminal is by the data feedback after inserting ad content to user.Specifically, all or part of region that terminal can be by the data display after insertion ad content on screen.
It should be noted that in order to reduce terminal request data to the time spent between the data is obtained, in 806, the part for obtaining ad content from advertisement memory according to the identification information of memory space is performed before can advanceing to 804.Now, terminal first can obtain at least one ad content to local and store from advertisement memory, then directly selecting one from locally stored advertisement in 806 is inserted before user's request data.That is, the ad content inserted in 806, is the ad content that terminal is obtained according to the identification information of memory space to advertisement memory requests in advance or in real time.In the present embodiment, illustrated in real time according to the identification information of memory space to advertisement memory requests ad content with terminal, but terminal can also previously according to memory space identification information to advertisement memory requests ad content.Also, terminal according to the identification information of memory space from advertisement memory obtain ad content the step of, can also be triggered by receiving default SMS message that advertising strategy and charging controller send.
In summary, the advertisement insertion that the present embodiment is provided, advertisement is inserted by the way that whether the data asked by terminal according to user meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can be carried out by having reached during any server in terminal access internet.In addition, even if terminal is not when accessing internet, advertising strategy can also be received to cease to trigger the acquisition process to ad content and relevant information with the preset SMS that charging controller is sent, when solving that terminal does not actively access internet in the prior art, the problem of terminal can not just obtain ad content, even if having reached that terminal initial does not access internet, the effect of newest ad content and relevant information can also be obtained in time.Fig. 9 is refer to, the method flow diagram of the advertisement insertion provided it illustrates yet another embodiment of the invention.The present embodiment is applied to the terminal shown in Fig. 1 to be illustrated with the advertisement insertion, and the advertisement insertion includes：
901, receive advertising strategy and ceased with the preset SMS that charging controller is sent；
Terminal sets up PDN connections by PGW or GGSN, after accessing internet, can directly receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.But from unlike advertisement insertion equipment, because terminal is not always accessing internet, so when terminal initial does not access internet, can first receive default SMS (Short Messaging Service, short message service that advertising strategy is sent with charging controller）Information.The default SMS can be the advertising strategy information predetermined in advance with terminal with charging controller.
902, internet connection is set up according to preset SMS breath, and connected according to internet to advertising strategy and charging controller initiation information acquisition request, the information acquisition request is used to obtain corresponding to the dispensing require information and ad content of ad content The identification information of memory space；
Terminal can actively initiate internet connection after default SMS information is received.Specifically, terminal can be set up transmission by PDP Context activations or PDN connection procedures and carry and obtain IP address.Afterwards, terminal can connect to advertising strategy and charging controller according to internet and initiate information acquisition request, and the information acquisition request is used for the identification information for obtaining the memory space corresponding to the dispensing require information and ad content of ad content." identification information of memory space " herein is used for memory space when identified ad content is stored in advertisement memory, can be specifically the URL corresponding to memory space when ad content is stored in advertisement memory.
If in 901, terminal has built up internet connection, then can be directly entered 903.
903, receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller；
Terminal can receive the identification information of the memory space corresponding to the dispensing require information and ad content for the ad content that advertising strategy is sent with charging controller.
Terminal can in advance receive and preserve the identification information of the memory space corresponding to the dispensing require information and ad content of multiple ad contents.
904, the produced trigger event of collection user's operation, the trigger event includes pressing button, pressing and touches screen, sends at least one of voice, opening application program and terminal device access unblock failure；
Terminal can gather the trigger event of user, and the trigger event includes pressing button, pressing and touches screen, sends at least one of voice, opening application program and terminal device access unblock failure.Wherein, pressing button refers to a certain button of user's pressing terminal, a certain button is pressed in particular moment and with specific rule pressing multiple buttons etc.；Pressing touches screen and refers to that user performs click on screen is touched, double-clicks, marks particular track or gesture etc.；Open application program and refer to that user's opening runs on a certain application program in terminal or a certain function in a certain application program；Send voice and refer to that terminal gathers the sound of user by microphone, and the sound is analyzed, judge in voice whether including keyword etc.；Terminal access unblock unsuccessfully refers to user when carrying out access unblock to terminal using sliding trace, input password, Identification of Images and drag touch element to the modes such as predetermined screen region, the behavior event of the unblock failure of generation.
Trigger event includes but is not limited to above-mentioned event, it can be any event that terminal can be collected, such as trigger event can also be binocular fixation screen, binocular fixation screen refers to that terminal gathers the image of user by camera, and the image is analyzed, judge that user is current whether in viewing screen etc..
For example：In a specific application environment, terminal is the smart mobile phone containing front camera and touch-screen, and the smart mobile phone needs that the facial image that front camera is collected is identified in real time, and after recognize successfully could complete terminal and access to unlock.After the frame facial image that smart mobile phone is collected in real time to front camera is identified, recognition failures, then the step of triggering following is to perform the insertion of advertisement.In this case, the insertion of advertisement can be not only carried out, may be used also Continuously or continually occur with the event for effectively reducing terminal access unblock failure.
Again such as, in a specific application environment, terminal is the glasses containing camera, displayable content, and the glasses need that the pupil image that camera is collected is identified in real time, and after recognizing successfully could complete terminal and access to unlock.After the frame pupil image that glasses are collected in real time to camera is identified, recognition failures, then the step of triggering following is to perform the insertion of advertisement.
905, if the trigger event of terminal collection is identical with delivering the match triggers event in require information, ad content is obtained from advertisement memory according to the identification information of memory space；
When the trigger event that terminal is collected is identical with the match triggers event in the dispensing require information of an ad content, then the identification information of memory space of the terminal according to corresponding to the ad content obtains the ad content from advertisement memory.Match triggers event also includes pressing button, pressing and touches screen, receive voice signal, open application program and at least one of terminal access unblock failure.
906, the ad content got is included in all or part of region of screen.
Terminal can include the ad content got in all or part of region of screen.
It should be noted that in order to which quickly ad content is included in all or part of region of screen.In 905, the part that terminal obtains ad content according to the identification information of memory space from advertisement memory is performed before can advanceing to 904.Now, terminal first can obtain at least one ad content to local and store from advertisement memory, then directly selecting one from locally stored advertisement in 905 is inserted before the behavior event of collection user.That is, the ad content inserted in 906, is the ad content that terminal is obtained according to the identification information of memory space to advertisement memory requests in advance or in real time.In the present embodiment, illustrated in real time according to the identification information of memory space to advertisement memory requests ad content with terminal, but terminal can also previously according to memory space identification information to advertisement memory requests ad content.Also, terminal according to the identification information of memory space from advertisement memory obtain ad content the step of, can also be triggered by receiving default SMS message that advertising strategy and charging controller send.
In summary, the advertisement insertion that the present embodiment is provided, advertisement is inserted by operating the trigger event of triggering whether to meet the dispensing require information for the ad content that advertising strategy is provided with charging controller according to user by terminal, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can also be carried out when terminal does not access internet by having reached.In addition, even if terminal is not when accessing internet, advertising strategy can also be received to cease to trigger the acquisition process to ad content and relevant information with the preset SMS that charging controller is sent, when solving that terminal does not actively access internet in the prior art, the problem of terminal can not just obtain ad content, even if having reached that terminal initial does not access internet, the effect of newest ad content and relevant information can also be obtained in time. Following is apparatus of the present invention embodiment, can be used for performing the inventive method embodiment.For the ins and outs not disclosed in apparatus of the present invention embodiment, the inventive method embodiment refer to.
Figure 10 is refer to, it illustrates the advertising strategy of one embodiment of the invention offer and the block diagram of charging controller, the advertising strategy and charging controller, including：Advertisement and identifier receiving module 120, description information receiving module 140 and distribution indicate sending module 160.
Advertisement and identifier receiving module 120, the identification information for the ad content that equipment is sent is provided for receiving advertisement；Description information receiving module 140, the description information for the ad content that equipment is sent is provided for receiving the advertisement, and the description information of the ad content at least includes the size information of the ad content；
Predetermined condition confirms module 150, for confirming that the description information for the ad content that the description information receiving module 140 is received conforms to a predetermined condition；
Distribution indicates sending module 160, confirm that module 150 confirms that the description information of ad content conforms to a predetermined condition for the predetermined condition, the allocation space that the size information of the identification information for carrying the ad content that the advertisement and identifier receiving module 120 is received and the ad content of the description information receiving module 140 reception is then sent to advertisement memory is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, and so as to the advertisement memory according to the identification information of the ad content provide device request to the advertisement described in ad content, the ad content is stored to the memory space；Or, confirm that module 150 confirms that the description information of ad content conforms to a predetermined condition for the predetermined condition, the allocation space that the size information of the identification information for carrying the ad content that the advertisement and identifier receiving module 120 is received and the ad content of the description information receiving module 140 reception is then sent to advertisement memory is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, generate the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, and store the ad content.
In summary, advertising strategy and charging controller that the present embodiment is provided, the identification information and description information for the ad content that equipment is sent are provided by receiving advertisement, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect.In order to which the advertising strategy that a upper embodiment is provided is described in more detail with charging controller, figure lla is refer to, the advertising strategy and the block diagram of charging controller provided it illustrates another embodiment of the present invention.From unlike a upper embodiment, the advertising strategy not only includes with charging controller：Advertisement and identifier receiving module 120, description information receiving module 140, predetermined condition confirm module and distribution indicates sending module 160, in addition to obtain request sending module 130. The advertisement and identifier receiving module 120, the identification information for the ad content that equipment is sent is provided for receiving advertisement；The acquisition request sending module 130, the identification information of ad content for being received according to the advertisement and identifier receiving module 120 provides equipment to the advertisement and sends description information acquisition request, and the description information that equipment sends the ad content is provided to trigger the advertisement；
The description information receiving module 140, after sending description information acquisition request in the acquisition request sending module 130, the description information that the advertisement provides the ad content that equipment is sent is received, the description information of the ad content at least includes the size information of the ad content；
The predetermined condition confirms module 150, for confirming that the description information for the ad content that the description information receiving module 140 is received conforms to a predetermined condition；
The distribution indicates sending module 160, confirm that module 150 confirms that the description information of ad content conforms to a predetermined condition for the predetermined condition, then the allocation space of the size information for the ad content that the identification information and the description information receiving module 140 for carrying the ad contents that the advertisement and identifier receiving module reception 120 is received to the transmission of advertisement memory are received is indicated.
The description information for the ad content that the description information receiving module 140 is received at least includes the size information of ad content, and the predetermined condition confirms module 150, and the numerical value in size information specifically for confirming the ad content is less than predetermined threshold.
The description information for the ad content that the description information receiving module 140 is received not only includes the size information of ad content, one or more also in the type information including ad content, resolution information, coding information, category of language and dispensing require information, the predetermined condition confirms module 150, specifically for confirming that the description information of the ad content conforms to a predetermined condition, including the one or more in situations below：
Confirm that the type in the type information of the ad content meets predefined type, the predefined type includes any of text, image, Voice ＆ Video or a variety of；
Confirm that the resolution ratio in the resolution information of the ad content is less than or equal to predetermined resolution；
Confirm that the coding rule in the coding information of the ad content meets predictive encoding rule；
Confirm that the language in the language message of the ad content meets scheduled instruction；
Confirm that the dispensing requirement in the dispensing require information of the ad content meets predetermined deliver and required.
It is further preferable that for the ease of the execution of ad insertion process, advertising strategy also includes with charging controller：Space identification receiving module 172, space identification memory module 174 and space identification forwarding module 176, refer to figure llb.
The space identification receiving module 172, the identification information of the memory space for receiving the advertisement memory feedback；
The space identification memory module 174, for storing the identification information for the memory space that the space identification receiving module 172 is received, and is associated with the identification information and description information of corresponding ad content； The space identification forwarding module 176, the identification information of memory space for forwarding the reception of space identification receiving module 174 gives advertisement offer equipment, and the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment.
It should be noted that, if advertisement memory active ad content according to the identification information to advertisement offer device request of the ad content, advertising strategy can only include space identification receiving module 172 and space identification memory module 174 with charging controller;If advertisement memory generates the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, then advertising strategy can include space identification receiving module 172, space identification memory module 174 and space identification forwarding module 176 with charging controller.
The description information for the ad content that the description information receiving module 140 is received includes the dispensing require information of the ad content, advertising strategy and charging controller, in addition to：Advertising message sending module 180, refer to figure llb.Advertising message sending module 180, the identification information for sending the memory space that corresponding to the dispensing require information and the ad content for the ad content that the description information receiving module 140 is received, described space identification receiving module 172 is received to advertisement insertion equipment or terminal.
The advertising message sending module 180, during identification information for sending from the memory space corresponding to the dispensing require information and the ad content of the ad content to terminal, because terminal is not all to access internet at any time, then the advertising strategy and charging controller, can also include：Preset SMS sending module 192 and information request receiving module 194, refer to figure llc.
Preset SMS sending module 192, for sending preset SMS breath to the terminal, internet connection is set up after receiving the preset SMS breath so as to the terminal；
Information request receiving module 194, after sending preset SMS breath in preset SMS sending module 192, the information acquisition request that the terminal utilizes the internet linkup transmit is received, described information obtains the identification information that request is used to ask the memory space corresponding to the dispensing require information and/or the ad content of the ad content.
In summary, advertising strategy and charging controller that the present embodiment is provided, receive identification information and description information that advertisement provides the ad content that equipment is sent, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect；Furthermore, preset SMS is sent by advertising strategy and charging controller to terminal to cease, triggering terminal sets up internet connection to obtain the relevant information of ad content on one's own initiative to advertising strategy and charging controller, when solving that terminal does not actively access internet in the prior art, the problem of terminal can not just obtain ad content, even if having reached that terminal initial does not access internet, the effect of newest ad content and relevant information can also be obtained in time. Figure 12 is refer to, the block diagram of the advertisement memory provided it illustrates one embodiment of the invention.The advertisement memory, which includes distributing, indicates receiving module 220, memory allocation module 240, and, active obtaining advertisement module 260 and any one passive obtained in both advertisement modules 280.
The distribution indicates receiving module 220, the identification information of ad content is carried for receiving and the allocation space of size information is indicated, the allocation space is designated as what is sent when advertising strategy conforms to a predetermined condition with the information that charging controller is included in the description information of the ad content, and the description information of the ad content at least includes the size information of the ad content;The memory allocation module 240, for indicating that the identification information and size information of the ad content that receiving module 220 is received are that the ad content distributes corresponding memory space according to the distribution；
The active obtaining advertisement module 260, for ad content described in the identification information to advertisement offer device request of the ad content received according to the distribution indicating module 220, receives and stores the ad content to the memory space；The passive acquisition advertisement module 280, for generating the identification information for the memory space that the distribution instruction receiving module 220 is distributed and being supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content.
In summary, the advertisement memory that the present embodiment is provided, by the identification information automatically according to ad content device request ad content is provided to advertisement, or the automatic ad content that advertisement offer equipment push is provided, solve and rely primarily on the means of communication of mail or instant messaging program etc when storing advertisement in the prior art and be supplied to ad content the consuming time caused by memory long, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.In order to which the advertisement memory that a upper embodiment is provided is described in more detail, Figure 13 a are refer to, the block diagram of the advertisement memory provided it illustrates another embodiment of the present invention.The advertisement memory includes distribution and indicates receiving module 220, memory allocation module 240, active obtaining advertisement module 260 and space identification sending module 270.
The distribution indicates receiving module 220, the identification information of ad content is carried for receiving and the allocation space of size information is indicated, the allocation space is designated as what is sent when advertising strategy conforms to a predetermined condition with the information that charging controller is included in the description information of the ad content, and the description information of the ad content at least includes the size information of the ad content;The memory allocation module 240, for indicating that the identification information and size information of the ad content that receiving module 220 is received are that the ad content distributes corresponding memory space according to the distribution；
The active obtaining advertisement module 260, for ad content described in the identification information to advertisement offer device request of the ad content received according to the distribution instruction receiving module 220, receives and stores the ad content to the memory space.
The space identification sending module 270, the mark for generating the memory space that the memory allocation module 240 is distributed Know information, and the identification information of the memory space is sent to the advertising strategy and charging controller, so that the advertising strategy and charging controller store the identification information of the memory space, and it is associated with the identification information and description information of corresponding ad content.
For the ease of the execution of ad insertion process, advertisement memory can also include：Identification information receiving module 292 and ad content sending module 294, refer to Figure 13 b.
The identification information receiving module 292, the identification information for receiving the memory space that advertisement insertion equipment or terminal are sent；
The ad content sending module 294, the ad content for being stored in the memory space corresponding to the identification information that receives the identification information receiving module 292 is sent to the advertisement insertion equipment or the terminal.The ad content is the ad content that the active obtaining advertisement module 260 is got.
In summary, the advertisement memory that the present embodiment is provided, automatically according to ad content identification information to advertisement provide device request ad content, solve and rely primarily on the means of communication of mail or instant messaging program etc when storing advertisement in the prior art and be supplied to ad content the consuming time caused by memory long, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.Device request ad content is provided by active obtaining advertisement module to advertisement on one's own initiative, can be when storing more ad content, the opportunity of active request ad content is selected according to own load by advertisement memory, processing pressure when being conducive to mitigating the peak of advertisement memory.In order to which the advertisement memory that the embodiment corresponding to Figure 12 is provided is described in more detail, Figure 14 a are refer to, the block diagram of the advertisement memory provided it illustrates another embodiment of the present invention.The advertisement memory includes distribution and indicates receiving module 220, memory allocation module 240 and passive acquisition advertisement module 280.
The distribution indicates receiving module 220, the identification information of ad content is carried for receiving and the allocation space of size information is indicated, the allocation space is designated as what is sent when advertising strategy conforms to a predetermined condition with the information that charging controller is included in the description information of the ad content, and the description information of the ad content at least includes the size information of the ad content;The memory allocation module 240, for indicating that the identification information and size information of the ad content that receiving module 220 is received are that the ad content distributes corresponding memory space according to the distribution；
The passive acquisition advertisement module 280, for generating the identification information for the memory space that the memory allocation module 240 is distributed and being supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content；
Specifically, the passive acquisition advertisement module 280, in addition to：
Space identification transmitting element 282, for generating the identification information for the memory space that the memory allocation module 240 is distributed, and sends the identification information of the memory space to the advertising strategy and charging controller, so as to the advertisement plan The identification information of the memory space is slightly stored with charging controller, and is associated with the identification information and description information of corresponding ad content；And forward the identification information of the memory space to provide equipment to the advertisement, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment.
For the ease of the execution of ad insertion process, the advertisement memory can also include, identification information receiving module 292 and ad content sending module 294, refer to Figure 14 b.
The identification information receiving module 292, the identification information for receiving the memory space that advertisement insertion equipment or terminal are sent；
The ad content sending module 292, the ad content for being stored in the memory space corresponding to the identification information that receives the identification information receiving module 292 is sent to the advertisement insertion equipment or the terminal.The ad content is the ad content that the passive acquisition advertisement module 280 is got.
In summary, compared with a upper embodiment, advertisement memory is given by providing equipment advertisement content by advertisement, it can reach in the storing process of ad content, equipment is provided by advertisement to be handled instead of advertisement memory, save the signaling and processing pressure of advertisement memory by part signaling and flow.Figure 15 is refer to, the block diagram of the advertisement insertion equipment provided it illustrates one embodiment of the invention.In the network element device passed through when the advertisement insertion equipment is for terminal access internet.The advertisement insertion equipment requires that receiving module 320, attribute information confirm module 336 and Data Matching insertion module 340 including dispensing.
The dispensing requires receiving module 320, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
The attribute information confirms module 336, for confirming that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring the reception of receiving module 320, the one or more delivered in region, the crowd's information and release time section delivered；
The Data Matching inserts module 340, confirm that module 336 confirms that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered for attribute information, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module is received is obtained to advertisement memory requests according to the dispensing in advance or in real time.
The attribute information confirms that the attribute information that module 336 confirms includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
The attribute information confirms module 336, specifically for confirming that the attribute information of the data to be feedback to user includes the one or more in situations below： Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information；
Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.In summary, the advertisement insertion equipment that the present embodiment is provided, advertisement is inserted by the way that whether the data asked according to user meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can be carried out by having reached during any server of the advertisement insertion equipment in terminal access internet.In order to which the advertisement insertion equipment that a upper embodiment is provided is described in more detail, Figure 16 is refer to, the block diagram of the advertisement insertion equipment provided it illustrates another embodiment of the present invention.In the network element device passed through when the advertisement insertion equipment is for terminal access internet.The advertisement insertion equipment requires that receiving module 320, data acquisition module 332, data analysis module 334, attribute information confirm module 336 and Data Matching insertion module 340 including dispensing.
The dispensing requires receiving module 320, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
The data acquisition module 332, for obtaining the data to be feedback to user, the data include at least one of text, picture, Voice ＆ Video；
The data analysis module 334, the data for being obtained to the data acquisition module 332 carry out deep-packet detection to obtain the attribute information of the data；
The attribute information confirms module 336, for confirming that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered；The Data Matching inserts module 340, confirm that module 336 confirms that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module 320 is received is obtained to advertisement memory requests according to the dispensing in advance or in real time.
The attribute information that the data analysis module 334 is analyzed includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
The attribute information confirms module 336, specifically for confirming that the attribute information of the data to be feedback to user includes following feelings One or more in condition：
Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information；
Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.In summary, the advertisement insertion equipment that the present embodiment is provided, advertisement is inserted by the way that whether the data asked according to user meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can be carried out by having reached during any server of the advertisement insertion equipment in terminal access internet.Figure 17 is refer to, the block diagram of the terminal provided it illustrates one embodiment of the invention.The terminal requires that receiving module 420, attribute information confirm module 436 and Data Matching insertion module 440 including dispensing.
The dispensing requires receiving module 420, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
The attribute information confirms module 436, for confirming that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring the reception of receiving module 420, the one or more delivered in region, the crowd's information and release time section delivered；
The Data Matching inserts module 440, confirm that module 436 confirms that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is ad content that is advance or being obtained in real time according to the identification information of the memory space to advertisement memory requests.
The attribute information confirms that the attribute information that module 436 confirms includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
The attribute information confirms that module 436 confirms that the attribute information of the data to be feedback to user includes the one or more in situations below：
Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information； Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.In summary, the terminal that the present embodiment is provided, advertisement is inserted by the way that whether the data asked according to user meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can be carried out by having reached during any server in terminal access internet.In order to which the terminal that a upper embodiment is provided is described in more detail, Figure 18 a are refer to, the block diagram of the terminal provided it illustrates another embodiment of the present invention.The terminal requires that receiving module 420, data acquisition module 432, attribute information confirm module 436, data analysis module 434 and Data Matching insertion module 440 including dispensing.
The dispensing requires receiving module 420, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
The data acquisition module 432, for obtaining the data to be feedback to user, the data include at least one of text, picture, Voice ＆ Video；
The data analysis module 434, the data for being obtained to the data acquisition module 432 carry out deep-packet detection to obtain the attribute information of the data；
The attribute information confirms module 436, for confirming that the attribute information of the data to be feedback to user meets the one or more delivered the matching keywords required in the dispensing require information that receiving module 420 is received, delivered in region, the crowd's information and release time section delivered
The Data Matching inserts module 440, confirm that module 436 confirms that the attribute information of the data to be feedback to user meets the matching keywords in the dispensing require information, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is ad content that is advance or being obtained in real time according to the identification information of the memory space to advertisement memory requests.
The attribute information that the data analysis module 434 is analyzed includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
The attribute information confirms module 436, specifically for confirming that the attribute information of the data to be feedback to user includes the one or more in situations below：
Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information； Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.Because terminal not always accesses internet, then terminal can also include：Short message receiving module 412 and connection establishment module 414, refer to Figure 18 b.
The short message receiving module 412, ceases for receiving the preset SMS that the advertising strategy and charging controller are sent；The connection establishment module 414, preset SMS breath for being received according to the short message receiving module 412 sets up internet connection, so as to the identification information and/or the ad content of the memory space corresponding to the dispensing require information according to the internet connection acquisition ad content, the ad content；
Now, the dispensing requires receiving module 420, the identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller is connected specifically for the internet set up according to the connection establishment module 414, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section delivered.
In summary, the terminal that the present embodiment is provided, advertisement is inserted by the way that whether the data asked according to user meet the dispensing require information for the ad content that advertising strategy is provided with charging controller, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can be carried out by having reached during any server in terminal access internet.In addition, ceased by receiving preset SMS, internet connection is set up to obtain the relevant information of ad content on one's own initiative to advertising strategy and charging controller to trigger, when solving that terminal does not actively access internet in the prior art, the problem of terminal can not just obtain ad content, even if having reached that terminal initial does not access internet, the effect of newest ad content and relevant information can also be obtained in time.Figure 19 is refer to, the block diagram of the terminal provided it illustrates one embodiment of the invention.The terminal requires that receiving module 420, trigger event confirm module 456 and behavior matching insertion module 460 including dispensing.
The dispensing requires receiving module 420, and the identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes match triggers event；
The trigger event confirms module 456, and the trigger event and the dispensing for confirming terminal collection require receiving module
Match triggers event in the 420 dispensing require informations received is identical；
The behavior matching insertion module 460, confirm that module 456 confirms that the trigger event of terminal collection is identical with the match triggers event in the dispensing require information for the trigger event, then the ad content is played on the screen of the terminal, the ad content that the ad content obtains for the identification information of memory space that is advance or requiring the reception of receiving module 420 according to the dispensing in real time to advertisement memory requests.
In summary, the terminal that the present embodiment is provided, by operating whether the trigger event of triggering meets advertisement plan according to user Slightly advertisement is inserted with the dispensing require information of the ad content of charging controller offer, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can also be carried out when terminal does not access internet by having reached.In order to which the terminal that a upper embodiment is provided is described in more detail, Figure 20 a are refer to, the block diagram of the terminal provided it illustrates another embodiment of the present invention.The terminal requires that receiving module 420, trigger event acquisition module 450, trigger event confirm module 456 and behavior matching insertion module 460 including dispensing.
The dispensing requires receiving module 420, and the identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes match triggers event；
The trigger event acquisition module 450, the trigger event produced for gathering user's operation.The trigger event includes pressing button, pressing and touches screen, receive voice signal, open application program and at least one of terminal access unblock failure；
The trigger event confirms module 456, for confirming that the trigger event of terminal collection is identical with the match triggers event delivered in the dispensing require information for requiring the reception of receiving module 420；
The behavior matching insertion module 460, confirm that module 456 confirms that the trigger event of terminal collection requires that the match triggers event in the dispensing require information of receiving module reception 420 is identical with the dispensing for the trigger event, then the ad content is played on the screen of the terminal, the ad content that the ad content obtains for the identification information of memory space that is advance or requiring the reception of receiving module 420 according to the dispensing in real time to advertisement memory requests.
The behavior matching insertion module 460, confirm that module 456 confirms that the trigger event of terminal collection is identical with the match triggers event delivered in require information also particularly useful for the trigger event, the ad content is played out in the way of being superimposed upon original display content or being covered in original display content on all or part of region of the screen of the terminal.
Because terminal not always accesses internet, then terminal can also include：Short message receiving module 412 and connection establishment module 414, refer to Figure 20 b.
The short message receiving module 412, ceases for receiving the preset SMS that the advertising strategy and charging controller are sent；The connection establishment module 414, preset SMS breath for being received according to the short message receiving module 414 sets up internet connection, so as to the identification information and/or the ad content of the memory space corresponding to the dispensing require information according to the internet connection acquisition ad content, the ad content；
Now, the dispensing requires receiving module 420, the identification information of the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller is received specifically for the internet connection set up according to the connection establishment module 414, the dispensing require information includes match triggers event. In summary, the terminal that the present embodiment is provided, advertisement is inserted by operating the trigger event of triggering whether to meet the dispensing require information for the ad content that advertising strategy is provided with charging controller according to user, solve the server relied primarily in the prior art in internet and carry out advertisement insertion, the problem of terminal can not insert advertisement not the data for asking the server, the effect of advertisement insertion can also be carried out when terminal does not access internet by having reached.In addition, ceased by receiving preset SMS, internet connection is set up to obtain the relevant information of ad content on one's own initiative to advertising strategy and charging controller to trigger, when solving that terminal does not actively access internet in the prior art, the problem of terminal can not just obtain ad content, even if having reached that terminal initial does not access internet, the effect of newest ad content and relevant information can also be obtained in time.
It should be noted that, the terminal combinations that the terminal that embodiment corresponding to Figure 17 is provided can be provided with embodiment corresponding to Figure 19 or Figure 20 are implemented as new embodiment, and the terminal combinations that the terminal that embodiment corresponding to Figure 18 is provided can be provided with embodiment corresponding to Figure 19 or Figure 20 are implemented as new embodiment.Figure 21 is refer to, the block diagram of the advertisement storage system provided it illustrates one embodiment of the invention.The advertisement storage system includes advertising strategy and charging controller 520 and advertisement memory 540.
Wherein, advertising strategy and charging controller 520 can be the advertising strategy and charging controller that embodiment corresponding to Figure 10 is provided.
Advertisement memory 540 can be the advertisement memory that embodiment corresponding to Figure 12 is provided.
In summary, the advertisement storage system that the present embodiment is provided, identification information and description information that advertisement provides the ad content that equipment is sent are received by advertising strategy and charging controller, and then whether conformed to a predetermined condition to decide whether to store the advertisement according to the description information of ad content, solve in the prior art by manually come judge whether store advertisement caused by the consuming time it is long the problem of, reached can disobey manually just be able to decide whether store advertisement effect；Also by advertisement memory automatically according to ad content identification information to advertisement provide device request ad content, or advertisement memory receives advertisement and provides the ad content that equipment is pushed automatically, solve and rely primarily on the means of communication of mail or instant messaging program etc when storing advertisement in the prior art and be supplied to ad content the consuming time caused by memory long, rely primarily on manually come the low shortcoming of efficiency caused by completing, reached that advertisement memory can be automatically performed the effect of advertisement storing process.Figure 22 is refer to, the block diagram of the advertisement insertion systems provided it illustrates one embodiment of the invention.The advertisement insertion systems include advertising strategy and charging controller 620, advertisement memory 640 and advertisement insertion equipment 660.
Wherein, advertising strategy and charging controller 620 can be the advertising strategy and charging controller that embodiment corresponding to Figure 11 is provided.
Advertisement memory 640 can be the advertisement memory that embodiment corresponding to Figure 13 or Figure 14 is provided.
Advertisement insertion equipment 660 can be the advertisement insertion equipment that Figure 15 or Figure 16 is provided. In summary, the advertisement insertion systems that the present embodiment is provided, pass through the advertisement insertion systems including advertising strategy Yu charging controller, advertisement memory and advertisement insertion equipment, in the case where not needing service provider to carry out any human intervention, the process of automatic reception, storage and insertion advertisement can be reached.The process for needing substantial amounts of human resources and time resource compared to prior art to complete advertisement storing process and advertisement is arranged on to the server itself administered, human resources and time resource can be not only saved, the efficiency of advertisement insertion is also drastically increased.Figure 23 is refer to, the block diagram of the advertisement insertion systems provided it illustrates another embodiment of the present invention.The advertisement insertion systems include advertising strategy and charging controller 620, advertisement memory 640 and terminal 680.
Wherein, advertising strategy and charging controller 620 can be the advertising strategy and charging controller that embodiment corresponding to Figure 11 is provided.
Advertisement memory 640 can be the advertisement memory that embodiment corresponding to Figure 13 or Figure 14 is provided.
Terminal 680 can be the terminal that embodiment corresponding to Figure 17 or Figure 18 is provided.
In summary, the advertisement insertion systems that the present embodiment is provided, pass through the advertisement insertion systems including advertising strategy Yu charging controller, advertisement memory and terminal, in the case where not needing service provider to carry out any human intervention, the process of automatic reception, storage and insertion advertisement can be reached.The process for needing substantial amounts of human resources and time resource compared to prior art to complete advertisement storing process and advertisement is arranged on to the server itself administered, human resources and time resource can be not only saved, the efficiency of advertisement insertion is also drastically increased.Figure 24 is refer to, the block diagram of the advertisement insertion systems provided it illustrates another embodiment of the present invention.The advertisement insertion systems include advertising strategy and charging controller 620, advertisement memory 640 and terminal 690.
Wherein, advertising strategy and charging controller 620 can be the advertising strategy and charging controller that embodiment corresponding to Figure 11 is provided.
Advertisement memory 640 can be the advertisement memory that embodiment corresponding to Figure 13 or Figure 14 is provided.
Terminal 680 can be the terminal that embodiment corresponding to Figure 19 or Figure 20 is provided.
In summary, the advertisement insertion systems that the present embodiment is provided, pass through the advertisement insertion systems including advertising strategy Yu charging controller, advertisement memory and terminal, in the case where not needing service provider to carry out any human intervention, the process of automatic reception, storage and insertion advertisement can be reached.The process for needing substantial amounts of human resources and time resource compared to prior art to complete advertisement storing process and advertisement is arranged on to the server itself administered, human resources and time resource can be not only saved, the efficiency of advertisement insertion is also drastically increased.One of ordinary skill in the art will appreciate that realizing that all or part of step of above-described embodiment can be by hardware come complete Into the hardware of correlation can also being instructed to complete by program, described program can be stored in a kind of computer-readable recording medium, and storage medium mentioned above can be read-only storage, disk or CD etc..It is worth noting that, in above-mentioned terminal and base station embodiment, included unit is simply divided according to function logic, but is not limited to above-mentioned division, as long as corresponding function can be realized；In addition, the specific name of each functional unit is also only to facilitate mutually distinguish, the protection domain being not intended to limit the invention.
It is described above; preferably embodiment only of the invention; but protection scope of the present invention is not limited thereto; any one skilled in the art is in the technical scope that the embodiment of the present invention is disclosed; the change or replacement that can be readily occurred in, should all be included within the scope of the present invention.Therefore, protection scope of the present invention should be defined by scope of the claims.

Claims (32)

  1. Claims
    1st, a kind of advertisement storage method, it is characterised in that methods described includes：
    Receive the identification information that advertisement provides the ad content that equipment is sent；
    The description information that the advertisement provides the ad content that equipment is sent is received, the description information of the ad content at least includes the size information of the ad content；
    If the description information of the ad content conforms to a predetermined condition, the allocation space instruction of the identification information for carrying the ad content and size information is then sent to advertisement memory, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, and so as to the advertisement memory according to the identification information of the ad content provide device request to the advertisement described in ad content, the ad content is stored to the memory space；Or, if the description information of the ad content conforms to a predetermined condition, the allocation space instruction of the identification information for carrying the ad content and size information is then sent to advertisement memory, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, generate the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, and store the ad content.
    2nd, according to the method described in claim 1, it is characterised in that the description information of the ad content conforms to a predetermined condition, including：
    Numerical value in the size information of the ad content is less than predetermined threshold.
    3rd, method according to claim 1 or 2, it is characterised in that the one or more in the description information of the ad content also type information including ad content, resolution information, coding information, category of language and dispensing require information；The description information of the ad content conforms to a predetermined condition, including the one or more in situations below：
    Type in the type information of the ad content meets predefined type, and the predefined type includes any of text, image, Voice ＆ Video or a variety of；
    Resolution ratio in the resolution information of the ad content is less than or equal to predetermined resolution；
    Coding rule in the coding information of the ad content meets predictive encoding rule；
    Language in the language message of the ad content meets scheduled instruction；
    Dispensing requirement in the dispensing require information of the ad content meets predetermined deliver and required. 4th, the method according to any one of claims 1 to 3, it is characterized in that, after the identification information for receiving the ad content that advertisement provides equipment transmission, before the description information for receiving the ad content that the advertisement offer equipment is sent, in addition to：
    Equipment being provided to the advertisement according to the identification information of the ad content and sending description information acquisition request, the description information that equipment sends the ad content is provided to trigger the advertisement.
    5th, the method according to any one of claims 1 to 3, it is characterised in that after the allocation space instruction that the identification information for carrying the ad content and size information are sent to advertisement memory, in addition to：
    Receive the identification information of the memory space of the advertisement memory feedback；
    The identification information of the memory space is stored, and is associated with the identification information and description information of corresponding ad content；Or, the identification information of the memory space is stored, and be associated with the identification information and description information of corresponding ad content；Forward the identification information of the memory space to provide equipment to the advertisement, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment.6th, method according to claim 5, it is characterised in that if the description information of the ad content includes the dispensing require information of the ad content；
    The then identification information of the storage memory space, and after being associated with the identification information and description information of corresponding ad content, in addition to：
    The identification information of the memory space corresponding to the dispensing require information and the ad content of the ad content is sent to advertisement insertion equipment or terminal.
    7th, method according to claim 6, it is characterised in that before the identification information that the memory space corresponding to the dispensing require information and the ad content of the ad content is sent to terminal, in addition to：
    Preset SMS breath is sent to the terminal, internet connection is set up after receiving the preset SMS breath so as to the terminal;The information acquisition request that the terminal utilizes the internet linkup transmit is received, described information obtains the identification information that request is used to ask the memory space corresponding to the dispensing require information and/or the ad content of the ad content.
    8th, a kind of advertisement storage method, it is characterised in that methods described includes：
    The allocation space for receiving the identification information for carrying ad content and size information is indicated；
    It is that the ad content distributes corresponding memory space according to the identification information and size information of the ad content； The ad content according to the identification information of the ad content to advertisement offer device request, receives and stores the ad content to the memory space；Or, generate the identification information of the memory space and be supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content.
    9th, method according to claim 8, it is characterised in that after the ad content according to the identification information of the ad content to advertisement offer device request, the storage ad content to the memory space, in addition to：
    Generate the identification information of the memory space, and the identification information of the memory space is sent to the advertising strategy and charging controller, so that the advertising strategy and charging controller store the identification information of the memory space, and it is associated with the identification information and description information of corresponding ad content.
    10th, method according to claim 8, it is characterised in that the identification information of the generation memory space is simultaneously supplied to the advertisement to provide equipment, including：
    Generate the identification information of the memory space, and the identification information of the memory space is sent to the advertising strategy and charging controller, so that the advertising strategy and charging controller store the identification information of the memory space, and it is associated with the identification information and description information of corresponding ad content；And forward the identification information of the memory space to provide equipment to the advertisement, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment.
    11st, the method according to claim 9 or 10, it is characterised in that methods described also includes：
    Receive the identification information for the memory space that advertisement insertion equipment or terminal are sent；
    The ad content stored in the memory space is sent to the advertisement insertion equipment or the terminal.
    12nd, a kind of advertisement insertion, it is characterised in that methods described includes：
    The identification information of the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller is received, the dispensing require information includes one or several in matching keywords, dispensing region, crowd's information, release time section and the match triggers event delivered；
    If the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the crowd's information and release time section delivered, the ad content is then inserted into the data, the ad content is ad content that is advance or being obtained in real time according to the identification information of the memory space to advertisement memory requests；If the trigger event of terminal collection is identical with the match triggers event in the dispensing require information, by the ad content Played on the screen of the terminal.
    13rd, method according to claim 12, the attribute information includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
    The attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the population characteristic and release time section that deliver, including the one or more in situations below：
    Data obtaining time in the attribute information meets the release time section in the dispensing require information；
    Keyword in the attribute information meets the matching keyword in the dispensing require information；
    Come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information；
    The personal information of user in the attribute information meets crowd's information of the dispensing in the dispensing require information.
    14th, the method according to claim 12 or 13, it is characterized in that, if the attribute information of the data to be feedback to user meets the matching keywords delivered in require information, the one or more delivered in region, the population characteristic and release time section that deliver, then the ad content is inserted before the data, in addition to：
    The data to be feedback to user are obtained, the data include at least one of text, picture, Voice ＆ Video；The data are carried out deep-packet detection to obtain the attribute information of the data.
    15th, the method according to any one of claim 12 to 14, it is characterised in that the match triggers event includes pressing button, pressing and touches screen, receive voice signal, open application program and at least one of terminal access unblock failure.
    16th, the method according to any one of claim 12 to 15, it is characterized in that, if the trigger event of the terminal collection is identical with the match triggers event in the dispensing require information, before the ad content is played on the screen of the terminal, in addition to：
    Gather the trigger event produced by user's operation；
    Described to play the ad content on the screen of the terminal, correspondence includes：
    The ad content is played out in the way of being superimposed upon original display content or being covered in original display content on all or part of region of the screen of the terminal.
    17th, the method according to any one of claim 12 to 16, it is characterised in that the reception advertising strategy and charging Before the identification information of memory space corresponding to the dispensing require information and the ad content of the ad content that controller is sent, in addition to：
    The advertising strategy is received to cease with the preset SMS that charging controller is sent；
    Internet connection is set up according to preset SMS breath, so as to the identification information and/or the ad content of the memory space corresponding to the dispensing require information according to the internet connection acquisition ad content, the ad content.
    18th, a kind of advertising strategy and charging controller, it is characterised in that including：
    Advertisement and identifier receiving module, the identification information for the ad content that equipment is sent is provided for receiving advertisement；
    Description information receiving module, the description information for the ad content that equipment is sent is provided for receiving the advertisement, and the description information of the ad content at least includes the size information of the ad content；
    Predetermined condition confirms module, for confirming that the description information that the description information receiving module is received conforms to a predetermined condition;Distribution indicates sending module, confirm that module confirms that the description information conforms to a predetermined condition for the predetermined condition, the allocation space that the size information of the identification information for carrying the ad content that the advertisement and identifier receiving module is received and the ad content of description information receiving module reception is then sent to advertisement memory is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, and so as to the advertisement memory according to the identification information of the ad content provide device request to the advertisement described in ad content, the ad content is stored to the memory space；Or, confirm that module confirms that the description information conforms to a predetermined condition for the predetermined condition, the allocation space that the size information of the identification information for carrying the ad content that the advertisement and identifier receiving module is received and the ad content of description information receiving module reception is then sent to advertisement memory is indicated, so that the advertisement memory distributes corresponding memory space according to the identification information and size information of the ad content for the ad content, generate the identification information of the memory space, and the identification information of the memory space is sent to the advertisement offer equipment, the ad content that equipment is pushed according to the identification information of the memory space to the memory space is provided to receive the advertisement, and store the ad content.
    19th, advertising strategy according to claim 18 and charging controller, it is characterised in that
    The predetermined condition confirms module, and the numerical value in size information specifically for confirming the ad content that the description information receiving module is received is less than predetermined threshold；
    The distribution indicates sending module, confirm that the allocation space of the size information for the ad content that module confirms that the numerical value in the size information of the ad content is less than predetermined threshold, then the identification information and the description information receiving module for carrying the ad content that the advertisement and identifier receiving module is received to the transmission of advertisement memory are received is indicated specifically for the predetermined condition. 20th, the advertising strategy and charging controller according to claim 18 or 19, it is characterized in that, the description information receiving module, is additionally operable to receive the type information of ad content, resolution information, coding information, category of language and delivers the one or more in require information；
    The predetermined condition confirms module, confirms that the description information of the ad content conforms to a predetermined condition, specifically includes the one or more in situations below：
    Confirm that the type in the type information of the ad content meets predefined type, the predefined type includes any of text, image, Voice ＆ Video or a variety of；
    Confirm that the resolution ratio in the resolution information of the ad content is less than or equal to predetermined resolution；
    Confirm that the coding rule in the coding information of the ad content meets predictive encoding rule；
    Confirm that the language in the language message of the ad content meets scheduled instruction；
    Confirm that the dispensing requirement in the dispensing require information of the ad content meets predetermined deliver and required.
    21st, the advertising strategy and charging controller according to any one of claim 18 to 20, it is characterised in that the advertising strategy and charging controller, in addition to：
    Obtain request sending module, the identification information of ad content for being received according to the advertisement and identifier receiving module provides equipment to the advertisement and sends description information acquisition request, and the description information that equipment sends the ad content is provided to trigger the advertisement.
    22nd, the advertising strategy and charging controller according to any one of claim 18 or 21, it is characterised in that the advertising strategy and charging controller, in addition to：
    Space identification receiving module and space identification memory module；Or, space identification receiving module, space identification memory module and space identification forwarding module；
    The space identification receiving module, the identification information of the memory space for receiving the advertisement memory feedback；The space identification memory module, the description information for the ad content that identification information and the description information receiving module for the identification information for the memory space for storing the space identification receiving module reception, and the ad content received with the corresponding advertisement and identifier receiving module are received is associated；
    The space identification forwarding module, the identification information of memory space for forwarding the space identification receiving module reception gives advertisement offer equipment, and the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment. 23rd, advertising strategy according to claim 22 and charging controller, it is characterised in that the description information of the ad content includes the dispensing require information of the ad content, the advertising strategy and charging controller, in addition to：
    Advertising message sending module, the identification information for sending the memory space corresponding to the ad content that the dispensing require information and the space identification receiving module of the ad content that the description information receiving module is received are received to advertisement insertion equipment or terminal.
    24th, advertising strategy according to claim 23 and charging controller, it is characterised in that the advertising strategy and charging controller, in addition to：
    Preset SMS sending module, for sending preset SMS breath to the terminal, internet connection is set up after receiving the preset SMS breath so as to the terminal；
    Information request receiving module, for after the preset SMS sending module sends preset SMS breath, the information acquisition request that the terminal utilizes the internet linkup transmit is received, described information obtains the identification information that request is used to ask the memory space corresponding to the dispensing require information and/or the ad content of the ad content.25th, a kind of advertisement memory, it is characterised in that indicate receiving module, memory allocation module including distribution, and, active obtaining advertisement module and any one passive obtained in both advertisement modules；
    The distribution indicates receiving module, the identification information of ad content is carried for receiving and the allocation space of size information is indicated, the allocation space is designated as what is sent when advertising strategy conforms to a predetermined condition with the information that charging controller is included in the description information of the ad content, and the description information of the ad content at least includes the size information of the ad content；
    The memory allocation module, for indicating that the identification information and size information of the ad content that receiving module is received are that the ad content distributes corresponding memory space according to the distribution；
    The active obtaining advertisement module, for ad content described in the identification information to advertisement offer device request of the ad content received according to the distribution instruction receiving module, receive and store the ad content to the memory space of the memory allocation module assignment；
    The passive acquisition advertisement module, for the memory space that generates the memory allocation module assignment identification information and be supplied to the advertisement to provide equipment, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment；Receive and store the ad content.
    26th, advertisement memory according to claim 25, it is characterised in that the advertisement memory, in addition to：Space identification sending module, the identification information of the memory space for generating the memory allocation module assignment, concurrently Send the identification information of the memory space to the advertising strategy and charging controller, so as to the advertising strategy and the identification information of the charging controller storage memory space, and be associated with the identification information and description information of corresponding ad content.
    27th, advertisement memory according to claim 25, it is characterised in that the passive acquisition advertisement module, including:Space identification transmitting element, for the identification information for the memory space for generating the memory allocation module assignment, and the identification information of the memory space is sent to the advertising strategy and charging controller, so that the advertising strategy and charging controller store the identification information of the memory space, and it is associated with the identification information and description information of corresponding ad content；And forward the identification information of the memory space to provide equipment to the advertisement, the ad content is pushed to the memory space according to the identification information of the memory space so that the advertisement provides equipment.
    28th, according to any described advertisement memory of claim 25 to 27, it is characterised in that the advertisement memory, in addition to：
    Identification information receiving module, the identification information for receiving the memory space that advertisement insertion equipment or terminal are sent；Ad content sending module, the ad content for being stored in the memory space corresponding to the identification information that receives the identification information receiving module is sent to the advertisement insertion equipment or the terminal.
    29th, in a kind of advertisement insertion equipment, the network element device passed through during for terminal access internet, it is characterised in that including：
    Dispensing requires receiving module, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
    Attribute information confirms module, for confirming that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, the one or more delivered in region, the crowd's information and release time section delivered；
    Data Matching inserts module, confirm that module confirms that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module is received is obtained to advertisement memory requests according to the dispensing in advance or in real time. 30th, advertisement insertion equipment according to claim 29, the attribute information includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；
    The attribute information confirms module, specifically for confirming that the attribute information of the data to be feedback to user includes the one or more in situations below：
    Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
    Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information；
    Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.
    31st, the advertisement insertion equipment according to claim 29 or 30, it is characterised in that the advertisement insertion equipment, in addition to：
    Data acquisition module and data analysis module；
    The data acquisition module, for obtaining the data to be feedback to user, the data include at least one of text, picture, Voice ＆ Video；
    The data analysis module, the data for being obtained to the data acquisition module carry out deep-packet detection to obtain the attribute information of the data.
    32nd, a kind of terminal, it is characterised in that including：
    Dispensing requires receiving module, identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes one or several in matching keywords, dispensing region, the crowd's information and release time section of dispensing；
    Attribute information confirms module, for confirming that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, the one or more delivered in region, the crowd's information and release time section delivered；
    Data Matching inserts module, confirm that module confirms that the attribute information of the data to be feedback to user meets the matching keywords delivered in the dispensing require information for requiring receiving module reception, the one or more delivered in region, the crowd's information and release time section delivered for the attribute information, the ad content is then inserted into the data, the ad content is to require the ad content that the identification information for the memory space that receiving module is received is obtained to advertisement memory requests according to the dispensing in advance or in real time. 33rd, terminal according to claim 32, it is characterised in that the attribute information confirms that the attribute information that module confirms includes the one or more in data obtaining time, keyword, source, destination and the personal information of the user；The attribute information confirms module, specifically for confirming that the attribute information of the data to be feedback to user includes the one or more in situations below：
    Confirm that the data obtaining time in the attribute information meets the release time section in the dispensing require information；Confirm that the keyword in the attribute information meets the matching keyword in the dispensing require information；
    Confirm to come one in the source and destination or two dispensing region met in the dispensing require information in the attribute information；
    Confirm that the personal information of the user in the attribute information meets crowd's information of the dispensing in the dispensing require information.
    34th, the terminal according to claim 32 or 33, it is characterised in that the terminal, in addition to：
    Data acquisition module and data analysis module；
    The data acquisition module, for obtaining the data to be feedback to user, the data include at least one of text, picture, Voice ＆ Video；
    The data analysis module, the data for being obtained to the data acquisition module carry out deep-packet detection to obtain the attribute information of the data.
    35th, the terminal according to any one of claim 32 to 34, it is characterised in that the terminal, in addition to：Short message receiving module, ceases for receiving the preset SMS that the advertising strategy and charging controller are sent；
    Connection establishment module, preset SMS breath for being received according to the short message receiving module sets up internet connection, so as to the identification information and/or the ad content of the memory space corresponding to the dispensing require information according to the internet connection acquisition ad content, the ad content.36th, a kind of terminal, it is characterised in that including：
    Dispensing requires receiving module, and the identification information for receiving the memory space corresponding to the dispensing require information and the ad content for the ad content that advertising strategy is sent with charging controller, the dispensing require information includes match triggers event；
    Trigger event confirms module, for confirming that the trigger event of terminal collection is identical with the match triggers event in the dispensing require information；
    Behavior matching insertion module, confirms that module confirms that the trigger event of terminal collection and the dispensing will for the trigger event Ask the match triggers event in the dispensing require information of receiving module reception identical, then the ad content is played on the screen of the terminal, the ad content that the ad content obtains for the identification information of memory space that is advance or requiring receiving module reception according to the dispensing in real time to advertisement memory requests.37th, terminal according to claim 36, characterized in that, the trigger event confirms that the trigger event that module confirms includes pressing button, pressing and touches screen, receive voice signal, open application program and at least one of terminal access unblock failure.
    38th, the terminal according to claim 36 or 37, it is characterised in that the terminal, in addition to：
    Trigger event acquisition module, the trigger event produced for gathering user's operation；
    The behavior matching insertion module, confirm that module confirms that the trigger event of terminal collection is identical with the match triggers event delivered in require information also particularly useful for the trigger event, the ad content is played out in the way of being superimposed upon original display content or being covered in original display content on all or part of region of the screen of the terminal.39th, the terminal according to any one of claim 36 to 38, it is characterised in that the terminal, in addition to：Short message receiving module, ceases for receiving the preset SMS that the advertising strategy and charging controller are sent；
    Connection establishment module, preset SMS breath for being received according to the short message receiving module sets up internet connection, so as to the identification information and/or the ad content of the memory space corresponding to the dispensing require information according to the internet connection acquisition ad content, the ad content.
    40th, a kind of advertisement storage system, it is characterised in that including the advertising strategy as described in any one of claim 18 to 24 and charging controller and the advertisement memory as described in any one of claim 25 to 28.
    41st, a kind of advertisement insertion systems, it is characterised in that including advertising strategy as claimed in claim 23 and charging controller, advertisement memory as claimed in claim 28 and the advertisement insertion equipment as described in any one of claim 29 to 31.
    42nd, a kind of advertisement insertion systems, it is characterised in that including the advertising strategy as described in claim 23 or 24 and charging controller, advertisement memory as claimed in claim 28 and the terminal as described in any one of claim 32 to 35.43rd, a kind of advertisement insertion systems, it is characterised in that including the advertising strategy as described in any one of claim 23 or 24 Advertisement memory with charging controller, as described in any one of claim 28 and the terminal as described in any one of claim 36 to 39.
CN201280035350.0A 2012-07-31 2012-07-31 Advertisement storage method, and advertisement insertion method, apparatus and system Pending CN103718529A (en)

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