CN113742542B - Event advertisement putting method, device, equipment and computer readable storage medium - Google Patents
Event advertisement putting method, device, equipment and computer readable storage medium Download PDFInfo
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- CN113742542B CN113742542B CN202111042502.7A CN202111042502A CN113742542B CN 113742542 B CN113742542 B CN 113742542B CN 202111042502 A CN202111042502 A CN 202111042502A CN 113742542 B CN113742542 B CN 113742542B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/90335—Query processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/906—Clustering; Classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
Abstract
The invention discloses a method, a device, equipment and a computer readable storage medium for putting event advertisements, wherein the method comprises the following steps: acquiring entrance audience information, online audience information and audio information acquired by an audio acquisition unit; determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information; determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed; and displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language, the display information and the advertisement recommendation language corresponding to each participating unit. The invention realizes the diversified display of the event advertisements and improves the benefits of advertisement delivery.
Description
Technical Field
The present invention relates to the field of advertising media technologies, and in particular, to a method, apparatus, device, and computer readable storage medium for delivering event advertisements.
Background
The advertisement is a tie for the connection between the user and the advertisement audience, and has a vital role in daily life, so that the advertisement can not only build images and transmit information for the user, but also guide the advertisement audience to purchase and reasonably use commodities. In order to solve the problem of on-site advertisement delivery of a competition field, the advertisement content of rolling playing is generally preset, and the rolling playing is carried out on the advertisement position of the competition field in the process of the competition field.
However, some characters are often accompanied in the advertisement content of the existing event, the language type corresponding to the characters is often a host language (for example, china is an event host, and the host language includes chinese) or a world general language (for example, english), so that the on-site advertisement delivery of the event is relatively single, for on-site viewers or on-line viewers, if the language type of the advertisement content is not a native language of the on-site viewers or on-line viewers, it may be difficult to understand the advertisement content, even the advertisement content is not interested, and the benefit of advertisement delivery is low.
The foregoing is provided merely for the purpose of facilitating understanding of the technical solutions of the present invention and is not intended to represent an admission that the foregoing is prior art.
Disclosure of Invention
The invention mainly aims to provide a method, a device, equipment and a computer readable storage medium for putting advertisements in an event, which aim to solve the technical problem that the advertisement putting benefit is low due to relatively single advertisement putting in the existing event.
In order to achieve the above object, the present invention provides an event advertisement putting method, which includes the following steps:
acquiring the entrance audience information of a competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;
determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information;
determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed;
And displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language, the display information and the advertisement recommendation language corresponding to each participating unit.
Further, the step of determining the target support degree corresponding to each participating unit based on the entry audience information, the online audience information and the audio information, and determining the auxiliary keyword corresponding to each participating unit based on the audio information includes:
determining audience support of each participating unit based on the entry audience information, determining online support of each participating unit based on the online audience information, and determining on-site support and auxiliary keywords corresponding to each participating unit based on the audio information;
and determining target support degrees corresponding to each participating unit based on the audience support degrees, the online support degrees and the site support degrees.
Further, the step of determining the audience support of each participating unit based on the entry audience information includes:
determining the number of the entrance audiences corresponding to each participating unit based on ticket information of the entrance audience information;
acquiring the maximum number of entrance audiences and the minimum number of entrance audiences in the number of entrance audiences;
And respectively determining audience support degree of each participating unit based on the number of the entering audiences, the maximum number of the entering audiences and the minimum number of the entering audiences.
Further, the step of determining the online support degree of each participating unit based on the online audience information includes:
determining the number of online audiences corresponding to each participating unit based on the area information of each online audience in the online audience information and the area information corresponding to each participating unit;
acquiring the maximum online audience quantity and the minimum online audience quantity in the online audience quantity;
and respectively determining the online support degree of each participating unit based on the online audience quantity, the maximum online audience quantity and the minimum online audience quantity.
Further, the step of determining the site support degree and the auxiliary keyword corresponding to each participating unit based on the audio information includes:
dividing the audio information based on the region information corresponding to the audio acquisition units and the observation regions of the competition units to obtain audio acquisition information corresponding to the competition units;
performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining auxiliary keywords corresponding to each participating unit based on voice information in the voice recognition results;
Based on the voice information of the voice and the voice information of the non-voice in the voice recognition result, determining the on-site voice support quantity corresponding to each participating unit;
and respectively determining the site support degree corresponding to each participating unit based on the maximum site voice support quantity and the minimum site voice support quantity in the site voice support quantity and the site voice support quantity.
Further, the step of displaying the advertisement to be placed on the advertisement board corresponding to the event based on the native language corresponding to each participating unit, the display information and the advertisement recommendation includes:
determining a first advertisement playing probability corresponding to each participating unit based on the target support degree, and acquiring a mother language and a main tone corresponding to each participating unit;
determining target advertisements corresponding to each participating unit based on the native language, the main tone, the display information and the advertisement recommendation language;
and based on the first advertisement playing probability, displaying each target advertisement on the advertisement board in turn.
Further, after the step of displaying the advertisement to be placed on the advertisement board corresponding to the event based on the display information and the advertisement recommendation, the event advertisement placement method further includes:
When the competition item of the competition is completed, obtaining competition ranks corresponding to each competition unit, and determining second advertisement playing probabilities based on the competition ranks;
for each competition unit, acquiring a target advertisement to be delivered, which is corresponding to the competition unit and has the maximum target support degree, from target advertisements to be delivered in the competition project running process;
and based on the second advertisement playing probability, circularly displaying each target advertisement to be put on the advertisement board.
In addition, in order to achieve the above object, the present invention also provides a subject event advertisement putting apparatus, including:
the acquisition module is used for acquiring the entrance audience information of the competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by the audio acquisition unit, wherein the audio acquisition unit is arranged in the competition area corresponding to the competition;
the first determining module is used for determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining the auxiliary keywords corresponding to each participating unit based on the audio information;
The second determining module is used for determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keywords and the advertisement language corresponding to the advertisement to be placed;
and the display module is used for displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language corresponding to each participating unit, the display information and the advertisement recommendation.
In addition, to achieve the above object, the present invention also provides a subject event advertisement putting apparatus, including: the system comprises a memory, a processor and an event advertisement delivery program which is stored in the memory and can run on the processor, wherein the event advertisement delivery program realizes the steps of the event advertisement delivery method when being executed by the processor.
In addition, in order to achieve the above object, the present invention also provides a subject computer-readable storage medium, on which an event advertisement delivery program is stored, which when executed by a processor, implements the steps of the event advertisement delivery method described above.
The method comprises the steps of obtaining the entrance audience information of a competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition; then, determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information; then, display information corresponding to the advertisement to be placed is determined based on the target support degree, and an advertisement recommendation language corresponding to the advertisement to be placed is determined based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed; and then displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language corresponding to each participating unit, the display information and the advertisement recommendation language, so that diversified display of the event advertisement is realized, various audiences can watch the advertisement to be put displayed in the mother language, the interest of the user in watching the advertisement to be put is improved, and the benefit of advertisement putting is further improved.
Drawings
FIG. 1 is a schematic diagram of an apparatus for advertising an event in a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a first embodiment of an event advertisement delivery method according to the present invention;
FIG. 3 is a schematic diagram of functional blocks of an embodiment of an advertisement putting apparatus for an event according to the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Referring to fig. 1, fig. 1 is a schematic structural diagram of an event advertisement delivery device in a hardware running environment according to an embodiment of the present invention.
The event advertisement delivery device of the embodiment of the invention can be a PC. As shown in fig. 1, the event advertisement delivery device may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein the communication bus 1002 is used to enable connected communication between these components. The user interface 1003 may include a Display, an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may further include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a stable memory (non-volatile memory), such as a disk memory. The memory 1005 may also optionally be a storage device separate from the processor 1001 described above.
Optionally, the event advertisement delivery device may further include a camera, an RF (Radio Frequency) circuit, a sensor, an audio circuit, a WiFi module, and the like. Of course, the event advertisement delivery device may also be configured with other sensors such as barometer, hygrometer, thermometer, infrared sensor, etc., which will not be described herein.
It will be appreciated by those skilled in the art that the terminal structure shown in fig. 1 does not constitute a limitation of the event advertisement delivery apparatus, and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
As shown in FIG. 1, an operating system, a network communication module, a user interface module, and an event advertisement delivery program may be included in memory 1005, which is a type of computer storage medium.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be used to invoke the event advertisement placement program stored in the memory 1005.
In this embodiment, the event advertisement delivery apparatus includes: the system comprises a memory 1005, a processor 1001 and an event advertisement delivery program stored in the memory 1005 and capable of running on the processor 1001, wherein the processor 1001 executes the steps of the event advertisement delivery method in the following embodiments when calling the event advertisement delivery program stored in the memory 1005.
The invention also provides an event advertisement putting method, referring to fig. 2, fig. 2 is a schematic flow chart of a first embodiment of the event advertisement putting method of the invention.
In this embodiment, the event advertisement delivery method includes the following steps:
step S101, obtaining the entrance audience information of a competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;
before the audience checks the ticket to enter the event, the cold start advertisement service in the advertisement recommendation service is called to display the advertisements to be put on the advertisement board of the event, specifically, for each advertisement to be put, the advertisements to be put on are displayed on the advertisement board in sequence according to the preset display sequence and display duration.
In this embodiment, during the running of the competition item, the entry audience information of the competition unit corresponding to the current competition is acquired, where the entry audience information is the number of audience supporting each competition unit. If the participating units are divided according to countries (e.g. China) or regions (e.g. hong Kong of China), nationality information (region information) of the entering audience can be counted, and entering audience information of the participating units is obtained according to the nationality information (region information), wherein the entering audience information is the number of audience members belonging to the nationality information (region information) corresponding to each participating unit in the entering audience. If the participating units are divided according to provinces (such as internal events participated in by each province sponsored in China), province information of the entering audience can be counted, and entering audience information of the participating units is obtained according to the province information, wherein the entering audience information is the number of audiences belonging to the provinces corresponding to each participating unit in the entering audience.
Meanwhile, on-line audience information corresponding to the direct broadcasting information of the event is acquired, wherein the on-line audience information is the number of on-line audience supporting each participating unit (the number of audience currently watching the event on line). If the participating units are divided according to countries (e.g. China) or regions (e.g. hong Kong, china), the countries or regions of the direct-broadcasting signals can be counted, and the online audience information of the participating units is obtained according to the countries or regions of the direct-broadcasting signals, wherein the online audience information is the number of online audiences belonging to the countries or regions corresponding to the participating units in the online audiences. If the participating units are divided according to provinces (such as internal events participated in by each province sponsored in China), the provinces of the direct-broadcasting signals can be counted, and the online audience information of the participating units is obtained according to the provinces of the direct-broadcasting signals, wherein the online audience information is the number of audiences belonging to the provinces corresponding to each participating unit in the entering audience.
And acquiring the audio information acquired by the audio acquisition units, wherein the audio acquisition units are arranged in the viewing area corresponding to the event, that is, a plurality of audio acquisition units are arranged in the viewing area, and the audio information of audience in the viewing area, the audio information of each auxiliary instrument and the like are acquired by the audio acquisition units.
The competition unit can be a competition country, a competition team or a competition player.
Step S102, determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information;
in this embodiment, when the entry audience information, the online audience information, and the audio information are acquired, the target support degree corresponding to each of the participating units is calculated based on the entry audience information, the online audience information, and the audio information. Specifically, the number of entry audiences corresponding to each participating unit (the number of entry audiences supporting each participating unit) can be counted according to the entry audience information, the number of online audiences corresponding to each participating unit (the number of online audiences supporting each participating unit) can be counted according to the online audience information, the number of sounds corresponding to each participating unit can be counted according to the audio information, and the target support degree can be determined according to the number of entry audiences, the number of online audiences and the number of sounds.
Specifically, the number of incoming audiences, the number of online audiences and the number of voices corresponding to each participating unit may be summed to obtain a support amount corresponding to each participating unit, and each support amount is normalized to obtain a target support degree. Or, for each participating unit, according to the number of the entering audiences, the number of the online audiences and the number of the voices corresponding to the participating unit, respectively calculating to obtain the corresponding audience support, the online support and the on-site support, and according to the audience support, the online support and the on-site support, obtaining the target support of the participating unit, for example, weighting and summing the audience support, the online support and the on-site support to obtain the target support of the participating unit.
Meanwhile, audio recognition is carried out on the audio information, and the auxiliary keywords in the audio information, such as 'Chinese team refueling', are obtained.
It should be noted that, the observation area of the event may be divided according to the participating units to obtain the observation area of each participating unit, and the audio collecting unit of the observation area of each participating unit collects the sound information of each participating unit to obtain the audio information.
Step S103, determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed;
in this embodiment, when the target support degree is obtained, display information corresponding to the advertisement to be placed is determined based on the target support degree, specifically, according to the size of the target support degree corresponding to each participating unit, the corresponding display information is obtained, where the display information includes an animation effect and color matching information, for example, under the striving condition, the color matching of the chinese team is light red, and the color matching of the chinese team becomes gradually deeper as the target support degree of the chinese team is greater.
Meanwhile, based on the auxiliary keywords and the advertisement languages corresponding to the advertisements to be placed, the advertisement recommended languages corresponding to the advertisements to be placed are determined, specifically, the auxiliary keywords are combined with the advertisement languages to obtain personalized advertisement recommended languages, for example, the advertisement languages comprise 'procu' and 'Chinese team fueling', the advertisement recommended languages are 'procu fueling together with you for Chinese team' and the like, the corresponding advertisement recommended languages are obtained according to reasonable combination of the advertisement languages and the auxiliary keywords of different advertisements to be placed, if the auxiliary keywords comprise a plurality of auxiliary keywords, the occurrence times of each auxiliary keyword in audio information can be obtained, and the keyword with the largest occurrence times is used as the auxiliary keyword of the corresponding competition unit.
Step S104, displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language corresponding to each participating unit, the display information and the advertisement recommendation.
In this embodiment, when the advertisement recommendation is obtained, the native language corresponding to each participating unit is obtained, and the advertisement to be placed is displayed on the advertisement board corresponding to the event based on the native language, the display information and the advertisement recommendation.
It should be noted that, at the beginning of the competition item of the event, the steps may be performed in real time or at regular time, so as to realize real-time or regular update of the advertisement to be delivered.
According to the event advertisement putting method, the entry audience information of the participating unit corresponding to the event is obtained, the online audience information corresponding to the direct broadcasting information of the event and the audio information acquired by the audio acquisition unit are acquired, wherein the audio acquisition unit is arranged in the viewing area corresponding to the event; then, determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information; then, display information corresponding to the advertisement to be placed is determined based on the target support degree, and an advertisement recommendation language corresponding to the advertisement to be placed is determined based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed; and then displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language corresponding to each participating unit, the display information and the advertisement recommendation language, so that diversified display of the event advertisement is realized, various audiences can watch the advertisement to be put displayed in the mother language, the interest of the user in watching the advertisement to be put is improved, and the benefit of advertisement putting is further improved.
Based on the first embodiment, a second embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S102 includes:
step S201, determining audience support of each participating unit based on the entrance audience information, determining online support of each participating unit based on the online audience information, and determining on-site support and auxiliary keywords corresponding to each participating unit based on the audio information;
step S202, determining target support degrees corresponding to each participating unit based on the audience support degrees, the online support degrees and the on-site support degrees.
In this embodiment, the audience support of each participating unit is determined based on the entry audience information, the online support of each participating unit is determined based on the online audience information, and the site support and the assistance keywords corresponding to each participating unit are determined based on the audio information. Specifically, for each participating unit, according to the number of entering audiences, the number of online audiences and the number of voices corresponding to the participating unit, the corresponding audience support, online support and on-site support are calculated respectively.
Next, each of the entries is determined based on the audience support, the online support, and the site support And for each participating unit, weighting and summing the audience support, the online support and the site support to obtain the target support of the participating unit. Specifically, the audience support S is preset 1 On-line support S 2 Site support S 3 Corresponding weight W 1 、W 2 、 W 3 For each participating unit, its target support s=s 1 *W 1 +S 2 *W 2 +S 3 *W 3 Wherein W is 1 +W 2 +W 3 Each = 1, while also setting different weights for different advertisements to be served, e.g., W for watching the advertisements to be served perceived by the direct-broadcast viewer with priority 2 Can be set to 75%, 80%, 85%, etc., corresponding to W for a live audience-free event 1 W is provided 3 May be set to 0.
According to the event advertisement putting method, audience support of each participating unit is determined based on the entrance audience information, online support of each participating unit is determined based on the online audience information, and site support and auxiliary keywords corresponding to each participating unit are determined based on the audio information; and then, determining the target support degree corresponding to each participating unit based on the audience support degree, the online support degree and the on-site support degree, and accurately obtaining the target support degree corresponding to the participating unit according to the audience support degree, the online support degree and the on-site support degree, thereby being convenient for displaying the advertisement to be placed according to the target support degree, improving the interest of the user for watching the advertisement to be placed, and further improving the benefit of advertisement placement.
Based on the second embodiment, a third embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S201 includes:
step S301, determining the number of entrance audiences corresponding to each participating unit based on ticket information of the entrance audience information;
step S302, obtaining the maximum number of entrance spectators and the minimum number of entrance spectators in the number of entrance spectators;
step S303, determining audience support degree of each participating unit based on the number of the entering audience, the maximum number of the entering audience and the minimum number of the entering audience.
In this embodiment, the number of entrance audiences corresponding to each participating unit is determined according to ticket information of the entrance audience information, and if the participating units are divided according to countries (for example, china) or regions (for example, hong kong in china), the ticket information may be nationality information (region information) of the entrance audiences, and the number of entrance audiences of the participating units is obtained according to the nationality information (region information). If the participating units are divided according to provinces (for example, internal events participated in by each province sponsored in China), the ticket information can be province information which can be the entering audience, and the number of the entering audience of the participating units is obtained according to the province information. The number of the audience for entering the event also comprises the corresponding number of entrance tickets distributed by the event sponsor for each participating unit and the like.
After the number of the entrance spectators of each participating unit is obtained, the number of the entrance spectators is compared, and the maximum number of the entrance spectators and the minimum number of the entrance spectators are obtained.
Finally, based on the number of entrance spectators, the maximum number of entrance spectators and the minimum number of entrance spectators, respectively determining the spectator support degree of each participating unit, specifically, for each participating unit, the formula of the spectator support degree is as follows: s is S 1 ＝(M in -M inmin )/(M inmax -M inmin )。
Wherein S is 1 Audience support for participating units, M in Number of entry audience for participating unit, M inmax For maximum number of audience, M inmin To minimize the number of entrance spectators.
According to the event advertisement putting method provided by the embodiment, the number of the entrance audiences corresponding to each participating unit is determined through ticket information based on the entrance audience information; then, the maximum number of the entrance spectators and the minimum number of the entrance spectators are obtained; and then, based on the number of the entering audiences, the maximum number of the entering audiences and the minimum number of the entering audiences, respectively determining the audience support degree of each participating unit, accurately obtaining the audience support degree of the participating unit according to the number of the entering audiences, improving the accuracy of the target support degree, further improving the writing of displaying the advertisement to be put according to the target support degree, and further improving the benefit of advertisement putting.
Based on the second embodiment, a fourth embodiment of the event advertisement delivery method of the present invention is provided, in this embodiment, step S201 includes:
step S401, determining the number of online audiences corresponding to each participating unit based on the area information of each online audience in the online audience information and the area information corresponding to each participating unit;
step S402, obtaining the maximum online audience quantity and the minimum online audience quantity in the online audience quantity;
step S403, determining online support of each participating unit based on the online audience quantity, the maximum online audience quantity, and the minimum online audience quantity.
In this embodiment, the number of online viewers corresponding to each participating unit is determined based on the area information to which each online viewer belongs in the online viewer information and the area information corresponding to each participating unit, where the number of online viewers is the number of viewers supporting online viewing of each participating unit. For example, if the participating units are divided according to countries (e.g., china) or regions (e.g., hong kong, china), the countries or regions of the direct broadcast signals may be counted to obtain the region information of the online audience information to which the online audience belongs and the number of audiences corresponding to the region information of the online audience, the region information of the participating units is matched with the region information of the online audience, and the number of audiences corresponding to the region information of the matched online audience is taken as the number of online audiences corresponding to the participating units,
After the number of online viewers of each participating unit is obtained, the number of online viewers is compared, and the maximum number of online viewers and the minimum number of online viewers in the number of online viewers are obtained.
Finally, based on the online audience quantity, the maximum online audience quantity and the minimum online audience quantity, online support degrees of all the participating units are respectively determined, specifically, for each participating unit, the online support degrees are expressed as follows: s is S 2 ＝(M on -M onmin )/(M onmax -M onmin )。
Wherein S is 2 On-line support for participating units, M on Number of online spectators for a participating entity, M onmax For maximum number of online audience, M onmin Is the minimum number of online viewers.
According to the event advertisement putting method provided by the embodiment, the number of online audiences corresponding to each participating unit is determined based on the area information of each online audience in the online audience information and the area information corresponding to each participating unit; then, obtaining the maximum online audience quantity and the minimum online audience quantity in the online audience quantity; and then, based on the online audience quantity, the maximum online audience quantity and the minimum online audience quantity, the online support degree of each participating unit is respectively determined, so that the online support degree of the participating unit is accurately obtained according to the online audience quantity, the accuracy of the target support degree can be improved, the writing of advertisements to be put on according to the target support degree display is further improved, and the benefit of advertisement putting is further improved.
Based on the second embodiment, a fifth embodiment of the event advertisement delivery method of the present invention is provided, in which step S201 includes:
step S501, dividing the audio information based on the area information corresponding to the audio acquisition units and the observation areas of the competition units to obtain the audio acquisition information corresponding to the competition units;
step S502, performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining the auxiliary keywords corresponding to each participating unit based on the voice information in the voice recognition results;
step S503, determining the on-site voice support quantity corresponding to each competition unit based on the auxiliary keyword, the voice information in the voice recognition result and the area information;
step S504, based on the maximum on-site voice support quantity and the minimum on-site voice support quantity in the on-site voice support quantity and the on-site voice support quantity, determining on-site support degrees corresponding to each participating unit respectively.
In this embodiment, the audio information is divided based on the area information corresponding to the audio acquisition unit and the observation area of each competition unit, so as to obtain the audio acquisition information corresponding to each competition unit, that is, the information acquired by the audio acquisition unit of the observation area of each competition unit in the audio information is used as the audio acquisition information corresponding to each competition unit. And performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining the auxiliary keyword corresponding to each participating unit based on the voice information in the voice recognition results.
And then, based on the voice information and the non-voice information in the voice recognition result, determining the on-site voice support quantity corresponding to each participating unit, specifically, for each participating unit, determining the voice quantity corresponding to the voice information in the voice recognition result, and calculating the similarity between every two non-voice voices of the non-voice information in the voice recognition result, wherein the similarity is a cosine value between voice vectors corresponding to the two non-voice information, the non-voice quantity of target non-voice voices with the similarity larger than a preset threshold value is obtained, and the on-site voice support quantity is the voice quantity+the non-voice quantity.
Finally, based on the maximum live voice support quantity and the minimum live voice support quantity in the live voice support quantity, and the live voice support quantityAnd respectively determining the field support degree corresponding to each participating unit. Specifically, for each participating unit, the formula of the field support degree is as follows: s is S 3 ＝(M s -M smin )/(M smax -M smin )。
Wherein S is 3 On-site support for participating units, M s On-site voice support quantity for participating units, M smax For maximum live voice support quantity, M smin Is the minimum number of live voice support.
According to the event advertisement putting method, the audio information is divided based on the area information corresponding to the audio acquisition units and the viewing areas of the various competition units, so that the audio acquisition information corresponding to the various competition units is obtained; then carrying out voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining auxiliary keywords corresponding to each participating unit based on the voice information of the voice in the voice recognition results; then, based on the voice information of the voice and the voice information of the non-voice in the voice recognition result, determining the on-site voice support quantity corresponding to each participating unit; and then, based on the maximum on-site voice support quantity and the minimum on-site voice support quantity in the on-site voice support quantity and the on-site voice support quantity, respectively determining the on-site support degree corresponding to each participating unit, so that the on-site voice support degree of the participating unit is accurately obtained according to the audio information, the accuracy of the target support degree can be improved, the writing of advertisements to be put on according to the target support degree is further improved, and the benefit of advertisement putting is further improved.
Based on the foregoing embodiments, a sixth embodiment of the method for delivering an event advertisement according to the present invention is provided, in this embodiment, step S104 includes:
step S601, determining a first advertisement playing probability corresponding to each participating unit based on the target support degree, and acquiring a native language and a main tone corresponding to each participating unit;
step S602, determining target advertisements corresponding to each participating unit based on the native language, the main tone, the display information and the advertisement recommendation language;
step S603, based on the first advertisement playing probability, displaying each target advertisement on the advertisement board in turn.
In this embodiment, when the target support degree is obtained, the first advertisement playing probability corresponding to each participating unit is determined according to the target support degree of each participating unit, specifically, the preset advertisement playing probability corresponding to the support degree ordering may be preset, when the target support degree is obtained, the target support degree is ordered to obtain the support degree ordering, the first advertisement playing probability corresponding to each participating unit is searched according to the support degree ordering, and for different participating units, the higher the support degree ordering is, the larger the first advertisement playing probability is. And simultaneously, acquiring the corresponding native language and the main tone of each participating unit. For example, if the unit of participation is China, the native language is Chinese, and the main tone is red.
And then, determining target advertisements corresponding to each participating unit based on the native language, the main tone, the display information and the advertisement recommendation language, namely adjusting the advertisements to be released according to the native language, the main tone, the display information and the advertisement recommendation language to obtain the target advertisements. And based on the first advertisement playing probability, sequentially displaying each targeted advertisement on the advertisement board, and specifically, the first advertisement playing probability circularly displays each targeted advertisement.
According to the event advertisement putting method provided by the embodiment, the first advertisement playing probability corresponding to each participating unit is determined based on the target support degree, and the mother language and the main tone corresponding to each participating unit are obtained; then, determining target advertisements corresponding to each participating unit based on the native language, the main tone, the display information and the advertisement recommendation language; and then based on the first advertisement playing probability, displaying each target advertisement on the advertisement board in sequence, and displaying the target advertisement according to the first advertisement playing probability, so that the advertisement to be displayed by the gold thread can be reasonably, and the advertisement throwing benefit is further improved.
Based on the sixth embodiment, a seventh embodiment of the event advertisement delivery method according to the present invention is provided, and in this embodiment, after step S104, the event advertisement delivery method further includes:
Step S701, when the competition item of the competition is completed, obtaining competition ranks corresponding to each competition unit, and determining second advertisement playing probability based on the competition ranks;
step S702, for each competition unit, obtaining a target advertisement to be placed with the maximum target support degree in the target advertisement to be placed corresponding to the competition unit in the process of performing the competition item;
step S703, based on the second advertisement playing probability, circularly displaying each target advertisement to be placed on the advertisement board.
In this embodiment, since the current voice after the competition is finished is relatively complex and the competition ranking greatly affects the number of online viewers, when the competition item of the competition is finished, the competition ranking corresponding to each competition unit is obtained, and the second advertisement playing probability is determined based on the competition ranking. Specifically, preset advertisement playing probabilities corresponding to competition ranks can be preset, and when the competition ranks are obtained, second advertisement playing probabilities corresponding to various competition units are searched according to the competition ranks, and for different competition units, the higher the competition ranks, the larger the second advertisement playing probabilities are.
Then, for each competition unit, acquiring a target advertisement to be delivered, which is corresponding to the competition unit and has the maximum target support degree, from target advertisements to be delivered in the process of carrying out the competition item; specifically, all target advertisement serving advertisements corresponding to each participating unit and corresponding target support degrees before the current moment are obtained, and the target advertisement serving advertisement with the largest target support degree in all target advertisement serving advertisements is determined to be the target advertisement to be served.
And finally, based on the second advertisement playing probability, circularly displaying the advertisements to be put on each target on the advertisement board.
However, the design is not limited thereto, and in other embodiments, when the competition item of the competition is completed, all the target supporting degrees of each competition unit may be obtained, for each competition unit, a mean value of all the target supporting degrees is calculated, a supporting degree mean value is obtained, the targeted advertisement corresponding to the maximum target supporting degree of all the target supporting degrees is used as the targeted advertisement to be delivered, a third advertisement playing probability corresponding to each competition unit is determined according to the supporting degree mean value, and based on the third advertisement playing probability, each targeted advertisement to be delivered is circularly displayed on the billboard. Or when the competition item of the competition is completed, acquiring the current targeted advertisement and the first advertisement playing probability, and displaying each targeted advertisement on the advertising board in turn based on the first advertisement playing probability.
The embodiment is applied to links such as a prize-drawing ceremony, a media interview and the like after the event is ended.
According to the event advertisement putting method provided by the embodiment, when the competition item of the event is completed, the competition ranking corresponding to each competition unit is obtained, and the second advertisement playing probability is determined based on the competition ranking; then, for each competition unit, acquiring a target advertisement to be delivered, which is corresponding to the competition unit and has the maximum target support degree, from target advertisements to be delivered in the process of carrying out the competition item; and then, based on the second advertisement playing probability, each target advertisement to be placed is displayed on the advertisement board in a circulating manner, so that the target advertisement to be placed can be displayed according to the competition ranking, and the advertisement placing benefit is further improved.
The present invention also provides an event advertisement putting apparatus, referring to fig. 3, the event advertisement putting apparatus includes:
the acquisition module 10 is configured to acquire entry audience information of a competition unit corresponding to the current competition, online audience information corresponding to direct broadcasting information of the competition, and audio information acquired by the audio acquisition unit, where the audio acquisition unit is disposed in a competition area corresponding to the competition;
a first determining module 20, configured to determine, based on the entry audience information, the online audience information, and the audio information, a target support degree corresponding to each participating unit, and determine, based on the audio information, a cheering keyword corresponding to each participating unit;
the second determining module 30 is configured to determine display information corresponding to an advertisement to be placed based on the target support degree, and determine an advertisement recommendation language corresponding to the advertisement to be placed based on the assistance keyword and the advertisement language corresponding to the advertisement to be placed;
and the display module 40 is configured to display the advertisement to be placed on the billboard corresponding to the event based on the native language corresponding to each participating unit, the display information and the advertisement recommendation.
The method executed by each program unit may refer to each embodiment of the method for delivering an advertisement for an event according to the present invention, which is not described herein.
The invention also provides a computer readable storage medium.
The present invention provides a method for delivering an event advertisement, comprising the steps of storing an event advertisement delivery program on a computer readable storage medium, wherein the event advertisement delivery program is executed by a processor to realize the method for delivering an event advertisement as described above.
The method implemented when the event advertisement delivery program running on the processor is executed may refer to various embodiments of the event advertisement delivery method of the present invention, which are not described herein.
In addition, the embodiment of the invention also provides a computer program product, which comprises an event advertisement delivery program, wherein the event advertisement delivery program realizes the steps of the event advertisement delivery method when being executed by a processor.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) as described above, comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The foregoing description is only of the preferred embodiments of the present invention, and is not intended to limit the scope of the invention, but rather is intended to cover any equivalents of the structures or equivalent processes disclosed herein or in the alternative, which may be employed directly or indirectly in other related arts.
Claims (10)
1. The event advertisement putting method is characterized by comprising the following steps of:
acquiring the entrance audience information of a competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by an audio acquisition unit, wherein the audio acquisition unit is arranged in a competition area corresponding to the competition;
determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining auxiliary keywords corresponding to each participating unit based on the audio information;
determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keyword and the advertisement language corresponding to the advertisement to be placed;
and displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language, the display information and the advertisement recommendation language corresponding to each participating unit.
2. The method of advertising an event according to claim 1, wherein the step of determining a target support level corresponding to each participating unit based on the entry audience information, the online audience information, and the audio information, and determining a cheering key corresponding to each participating unit based on the audio information comprises:
Determining audience support of each participating unit based on the entry audience information, determining online support of each participating unit based on the online audience information, and determining on-site support and auxiliary keywords corresponding to each participating unit based on the audio information;
and determining target support degrees corresponding to each participating unit based on the audience support degrees, the online support degrees and the site support degrees.
3. An event advertisement delivery method as set forth in claim 2, wherein said step of determining audience support for each participating entity based on said entry audience information comprises:
determining the number of the entrance audiences corresponding to each participating unit based on ticket information of the entrance audience information;
acquiring the maximum number of entrance audiences and the minimum number of entrance audiences in the number of entrance audiences;
and respectively determining audience support degree of each participating unit based on the number of the entering audiences, the maximum number of the entering audiences and the minimum number of the entering audiences.
4. An event advertisement delivery method as set forth in claim 2, wherein said step of determining online support for each participating entity based on said online audience information comprises:
Determining the number of online audiences corresponding to each participating unit based on the area information of each online audience in the online audience information and the area information corresponding to each participating unit;
acquiring the maximum online audience quantity and the minimum online audience quantity in the online audience quantity;
and respectively determining the online support degree of each participating unit based on the online audience quantity, the maximum online audience quantity and the minimum online audience quantity.
5. An event advertisement delivery method as set forth in claim 2, wherein said step of determining a site support and a cheering key corresponding to each of the participating units based on the audio information comprises:
dividing the audio information based on the region information corresponding to the audio acquisition units and the observation regions of the competition units to obtain audio acquisition information corresponding to the competition units;
performing voice recognition on the audio acquisition information to obtain voice recognition results corresponding to each participating unit, and determining auxiliary keywords corresponding to each participating unit based on voice information in the voice recognition results;
based on the voice information of the voice and the voice information of the non-voice in the voice recognition result, determining the on-site voice support quantity corresponding to each participating unit;
And respectively determining the site support degree corresponding to each participating unit based on the maximum site voice support quantity and the minimum site voice support quantity in the site voice support quantity and the site voice support quantity.
6. An event advertisement delivery method according to any one of claims 1 to 5, wherein the step of presenting the advertisement to be delivered at the advertisement board corresponding to the event based on the native language, the presentation information, and the advertisement recommendation corresponding to each participating unit comprises:
determining a first advertisement playing probability corresponding to each participating unit based on the target support degree, and acquiring a mother language and a main tone corresponding to each participating unit;
determining target advertisements corresponding to each participating unit based on the native language, the main tone, the display information and the advertisement recommendation language;
and based on the first advertisement playing probability, displaying each target advertisement on the advertisement board in turn.
7. An event advertisement placement method according to claim 6, wherein said event advertisement placement method further comprises, after said step of displaying said advertisement to be placed on a billboard corresponding to said event, based on said display information and said advertisement recommendation:
When the competition item of the competition is completed, obtaining competition ranks corresponding to each competition unit, and determining second advertisement playing probabilities based on the competition ranks;
for each competition unit, acquiring a target advertisement to be placed with the maximum target support degree in target advertisement placement corresponding to the competition unit in the process of carrying out the competition item, and determining the target advertisement to be placed with the maximum target support degree as the target advertisement to be placed;
and based on the second advertisement playing probability, circularly displaying each target advertisement to be put on the advertisement board.
8. An event advertisement delivery device, characterized in that the event advertisement delivery device comprises:
the acquisition module is used for acquiring the entrance audience information of the competition unit corresponding to the current competition, the online audience information corresponding to the direct broadcasting information of the competition and the audio information acquired by the audio acquisition unit, wherein the audio acquisition unit is arranged in the competition area corresponding to the competition;
the first determining module is used for determining target support degrees corresponding to each participating unit based on the entering audience information, the online audience information and the audio information, and determining the auxiliary keywords corresponding to each participating unit based on the audio information;
The second determining module is used for determining display information corresponding to the advertisement to be placed based on the target support degree, and determining an advertisement recommendation language corresponding to the advertisement to be placed based on the auxiliary keywords and the advertisement language corresponding to the advertisement to be placed;
and the display module is used for displaying the advertisement to be put on the advertising board corresponding to the event based on the mother language corresponding to each participating unit, the display information and the advertisement recommendation.
9. An event advertisement delivery device, the event advertisement delivery device comprising: a memory, a processor, and an event advertisement delivery program stored on the memory and executable on the processor, which when executed by the processor, implements the steps of the event advertisement delivery method of any one of claims 1 to 7.
10. A computer readable storage medium, wherein an event advertisement delivery program is stored on the computer readable storage medium, which when executed by a processor, implements the steps of the event advertisement delivery method of any one of claims 1 to 7.
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