CN2927559Y - Medium system - Google Patents
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- CN2927559Y CN2927559Y CN 200620017342 CN200620017342U CN2927559Y CN 2927559 Y CN2927559 Y CN 2927559Y CN 200620017342 CN200620017342 CN 200620017342 CN 200620017342 U CN200620017342 U CN 200620017342U CN 2927559 Y CN2927559 Y CN 2927559Y
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Abstract
The utility model relates to a media system provided with an image acquisition device, and the mainframe of the media system comprises an image analysis unit and a display control module. Therefore, the media system can get statistics and analysis for the number of the audiences, the watching time and the watching period so that the media platform and advertisers can get more precise data for various analytical purposes. Media suppliers make elastic charges for the advertisers according to the analytical result and billing purpose, and at the same time can make real-time analysis for the audiences and according to the characteristics of the audiences flexibly move the playing order and time of the advertisements, and therefore to achieve the greatest advertising efficiency, guarantee the investment of the advertisers, improve the competitiveness of suppliers; advertisers can flexibly choose the display time and time period of the advertisements, thus improving the advertising effectiveness.
Description
Technical field
The utility model relates to the medium network, relates in particular to a kind of media system that is arranged on the public place.
Background technology
Prior art public place media system is a kind of emerging ad system, and it can be play advertisement display screen and be arranged on fixing public place, as in elevator hall, the elevator, in the market and in the vehicles or the like, is primarily aimed at the crowd who passes by and plays advertisement.Because this medium network is installed in specific place, thus towards spectators have certain characteristic, promptly they belong to close consumer group.Can make advertiser's medium investment more accurate like this, advertising message be concentrated to target audience sent, can reduce the medium budget and be wasted among the invalid crowd, improve the validity in market.
But, thisly display screen is play in advertisement be arranged on the fixed location, still too careless according to the area to the mode of target audience classification, it is indefinite to add that target audience remains in the preceding time of ad display screen, the advertiser a lot of times can not advertising message complete send real target audience to, narrowly miss with potential business opportunity.Simultaneously, prior art can't be known the instream factor of media system for advertising message, can't know spectators' number and viewing time accurately, analyze the communication effect of different different advertising messages of period, and can't make effective adjustment to the broadcast slot of advertisement in view of the above.
The utility model content
Technical problem to be solved in the utility model is: number and the viewing time that can't know spectators for the public place media system that overcomes prior art accurately, can not analyze the actual propagation effect of different period media systems for advertising message, and in view of the above advertising broadcast time is made the shortcoming of effective adjustment, a kind of media system with analytic function that can analyze the advertisement utilization rate of different periods is provided.
The utility model is to solve the problems of the technologies described above the technical scheme that is adopted to be: a kind of media system is provided, this main frame connects with this display unit, control the play content of this display unit, this media system also comprises an image collecting device, this image collecting device connects towards spectators' installation and with this main frame, and spectators' image information of collecting is offered main frame.
Aforesaid media system, this main frame comprises image analyzing unit, an integrated system processing unit that connects with this image analyzing unit and a broadcast unit that connects with this integrated system processing unit of a reception spectators image information that connects with this image collecting device, and this display unit is to connect with this broadcast unit.
Aforesaid media system, this image analyzing unit comprises video acquisition module, video processing module and the data module that is linked together successively, this image collecting device is to be linked together by this video acquisition module and this image analyzing unit, and this integrated system processing unit is to connect with this data module.
Aforesaid media system, this broadcast unit comprises transmit control module, an advertisement video module that links to each other with this transmit control module respectively and a video output module that connects with the integrated system processing unit, and this broadcast unit passes through this video output module and connects with this display unit.
Aforesaid media system, this image collecting device are near also being installed in display unit independently towards spectators.
Aforesaid media system, this image collecting device are provided in a side of on this display unit, form all-in-one with this display unit.
The beneficial effects of the utility model are: the utility model media system is provided with image collecting device, and the main frame of this media system has image analyzing unit and broadcast unit.Therefore, this media system can be made statistics and analyze spectators' number, viewing time length and period, allows medium platform and advertiser obtain more definite data, makes various analysis purposes.To medium supplier, can be according to analysis result, as the charging purposes, the advertiser is done the elasticity charge, can do real-time analysis to spectators simultaneously, according to spectators' characteristic, transfer the broadcast order and the time of advertisement flexibly, reach maximum advertisement benefit, advertiser's investment is ensured, improve supplier's competitiveness; To the advertiser, can select the time and the period of advertisement broadcast according to analysis result flexibly, improve the benefit of advertisement.
Description of drawings
Fig. 1 is a construction module schematic diagram of the present utility model.
Fig. 2 is the flow chart of first kind of working method of the present utility model.
Fig. 3 is the flow chart of second kind of working method of the present utility model.
Embodiment
With embodiment the utility model is described in further detail with reference to the accompanying drawings below:
See also Fig. 1, the utility model media system comprises the main frame that a display unit, an image collecting device and link to each other with image collecting device with this display unit respectively.
This image collecting device offers main frame to spectators' image information of collecting, and it can be video camera, camera or other devices with camera function.Near it can be arranged separately in display unit towards spectators; Also can be located on the display unit, with its formation all-in-one.
This main frame links to each other with this image collecting device with this display unit respectively, and it can analyze and store spectators' image information that image collecting device is collected, and the play content of display unit is controlled.This main frame comprises an image analyzing unit, an integrated system processing unit and a broadcast unit.
This image analyzing unit comprises video acquisition module, video processing module and the data module that links to each other successively.This video acquisition module links to each other with this image collecting device, with the image digitization of image collecting device input, is convenient to it is further handled.This video processing module by the detecting to people's face in the image, utilizes grader to handle and analyze form and the situation of spectators when watching advertisement according to the digitized image of video acquisition module input.This data module stores and sends to the integrated system processing unit with the analysis result of video processing module.
The workflow of this integrated system processing unit control system, and control and coordinate the running of each module provide interface for user or other system simultaneously.
This broadcast unit comprises a transmit control module that links to each other with the integrated system processing unit, the advertisement video module that links to each other with this transmit control module respectively and a video output module.The ad data that this advertisement video module stores digitized processing is crossed comprises Voice ﹠ Video.The information that this transmit control module provides according to the integrated system processing unit loads and plays the correspondent advertisement data.This video output module connects with this display unit, and ad data is outputed on the display unit.
By above-mentioned main frame form module as can be seen, this main frame receives spectators' image information that image collecting device photographs, and utilizes image processing techniques, analyzes spectators' number, time and feature; Play because main frame also is responsible for advertisement, two item numbers calculate the attendance certain in the ad break and the length of spectators' viewing time according to associated treatment; Also can further analyze spectators' classification (as sex, age layering, race or the like), regulate the broadcast of advertisement effectively.
See also Fig. 2, the collection of data can be carried out simultaneously with analysis.When an advertisement begins to play, image gathering device begins to gather spectators' image information, video processing module is analyzed according to the spectators' that the query image gathering-device photographs information, watch number, time and feature in the recording played process, when advertisement finishes, comprehensive statistics when data module is noted the advertisement broadcast, and begin to play next advertisement.
See also Fig. 3, the collection of data also can be collected spectators' image information earlier with analysis when advertisement is play, play the back in advertisement and analyze with the form of batch processed.When advertisement was play, image collecting device was noted the time that begins to play, and began to gather spectators' information, noted the concluding time when advertisement finishes, and began to play next advertisement.After required information gathering is intact, the unified analyzing and processing of carrying out.
In addition, the utility model can be installed one or more image collecting devices, takes spectators' the situation of watching.This main frame is the equipment of tool computing function, can be embedded system, desktop computer or work station or the like.If number of host is more than one, can be as required work allocation to multiple host, carry out associated treatment.
As can be seen from the above-described embodiment, the utility model media system is provided with image collecting device, and the main frame of this media system has image analyzing unit and broadcast unit.Therefore, this media system can be made statistics and analyze spectators' number, viewing time length and period, allows medium platform and advertiser obtain more definite data, makes various analysis purposes.To medium supplier, can be according to analysis result, as the charging purposes, the advertiser is done the elasticity charge, can do real-time analysis to spectators simultaneously, according to spectators' characteristic, transfer the broadcast order and the time of advertisement flexibly, reach maximum advertisement benefit, advertiser's investment is ensured, improve supplier's competitiveness; To the advertiser, can select the time and the period of advertisement broadcast according to analysis result flexibly, improve the benefit of advertisement.
Those skilled in the art do not break away from essence of the present utility model and spirit, can there be the various deformation scheme to realize the utility model, the above only is the preferable feasible embodiment of the utility model, be not so limit to interest field of the present utility model, the equivalence that all utilization the utility model specifications and accompanying drawing content are done changes, and all is contained within the interest field of the present utility model.
Claims (6)
1, a kind of media system, it comprises a display unit and a main frame, this main frame connects with this display unit, control the play content of this display unit, it is characterized in that: this media system also comprises an image collecting device, this image collecting device connects towards spectators' installation and with this main frame, and spectators' image information of collecting is offered main frame.
2, media system according to claim 1, it is characterized in that: described main frame comprises image analyzing unit, an integrated system processing unit that connects with this image analyzing unit and a broadcast unit that connects with this integrated system processing unit of a reception spectators image information that connects with this image collecting device, and this display unit is to connect with this broadcast unit.
3, media system according to claim 2, it is characterized in that: this image analyzing unit comprise be linked together successively video acquisition module, video processing module and data module, this image collecting device is to be linked together by this video acquisition module and this image analyzing unit, and this integrated system processing unit is to connect with this data module.
4, media system according to claim 2, it is characterized in that: this broadcast unit comprises transmit control module, an advertisement video module that links to each other with this transmit control module respectively and a video output module that connects with the integrated system processing unit, and this broadcast unit passes through this video output module and connects with this display unit.
5, media system according to claim 1 is characterized in that: this image collecting device is near also being installed in display unit independently towards spectators.
6, media system according to claim 1 is characterized in that: this image collecting device is provided in a side of on this display unit, forms all-in-one with this display unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200620017342 CN2927559Y (en) | 2006-07-28 | 2006-07-28 | Medium system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200620017342 CN2927559Y (en) | 2006-07-28 | 2006-07-28 | Medium system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN2927559Y true CN2927559Y (en) | 2007-07-25 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200620017342 Expired - Fee Related CN2927559Y (en) | 2006-07-28 | 2006-07-28 | Medium system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN2927559Y (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102074176B (en) * | 2009-11-19 | 2012-11-28 | 中国移动通信集团吉林有限公司 | Method, device and system for processing media advertising service |
| CN102831684A (en) * | 2012-08-29 | 2012-12-19 | 朱国治 | Visitor flow rate display device for advertising terminal |
| CN103765457A (en) * | 2011-09-13 | 2014-04-30 | 英特尔公司 | Digital advertising system |
| CN110135883A (en) * | 2019-03-27 | 2019-08-16 | 浙江新再灵科技股份有限公司 | A kind of method and system of elevator crowd portrayal and commercial audience analysis |
| CN110324683A (en) * | 2018-03-31 | 2019-10-11 | 汉唐传媒股份有限公司 | A kind of method that digital signage plays advertisement |
-
2006
- 2006-07-28 CN CN 200620017342 patent/CN2927559Y/en not_active Expired - Fee Related
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102074176B (en) * | 2009-11-19 | 2012-11-28 | 中国移动通信集团吉林有限公司 | Method, device and system for processing media advertising service |
| CN103765457A (en) * | 2011-09-13 | 2014-04-30 | 英特尔公司 | Digital advertising system |
| US10977692B2 (en) | 2011-09-13 | 2021-04-13 | Intel Corporation | Digital advertising system |
| CN102831684A (en) * | 2012-08-29 | 2012-12-19 | 朱国治 | Visitor flow rate display device for advertising terminal |
| CN110324683A (en) * | 2018-03-31 | 2019-10-11 | 汉唐传媒股份有限公司 | A kind of method that digital signage plays advertisement |
| CN110324683B (en) * | 2018-03-31 | 2021-08-06 | 汉唐传媒股份有限公司 | Method for playing advertisement on digital signboard |
| CN110135883A (en) * | 2019-03-27 | 2019-08-16 | 浙江新再灵科技股份有限公司 | A kind of method and system of elevator crowd portrayal and commercial audience analysis |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20070725 Termination date: 20100728 |