CN117541329A - OTT advertisement putting method and system based on crowd label - Google Patents
OTT advertisement putting method and system based on crowd label Download PDFInfo
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- CN117541329A CN117541329A CN202311681351.9A CN202311681351A CN117541329A CN 117541329 A CN117541329 A CN 117541329A CN 202311681351 A CN202311681351 A CN 202311681351A CN 117541329 A CN117541329 A CN 117541329A
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- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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Abstract
The invention discloses an OTT advertisement putting method and system based on crowd labels, and relates to the technical field of advertisement putting. The method comprises the following steps: acquiring advertisement putting position data and environment data; step two: the camera device installed on the door tracks a plurality of face information entering the camera region, and when a user terminal of the camera device is opened, a media software advertisement plug-in of the camera device is started simultaneously and runs in the background; step three, a step of performing; the user terminal of the camera shooting device shoots real-time images, performs feature extraction on a plurality of face images, namely face image feature vectors, forms a sample set, and analyzes and identifies the gender of the visitor. The invention enriches the management granularity of the advertisement space by realizing the multidimensional management of the advertisement space, thereby being capable of formulating diversified advertisement putting strategies according to the multidimensional information of the advertisement space and providing a basis for optimizing the advertisement putting strategies 。
Description
Technical Field
The invention belongs to the field of advertisement delivery, and particularly relates to an OTT advertisement delivery method and system based on crowd labels.
Background
The internet media has become an important channel for enterprises to put advertisements due to the characteristics of wide audience and high propagation efficiency. In order to maximize the advertising benefits of the media, the prior art often manages the resources of the media through some advertisement delivery systems, and finally delivers the advertisement resources of the advertisement provider to the media.
However, in the advertisement delivery system of the prior art, in the process of managing the resources of the media, the management dimension is single, for example, when the advertisement position of the media is displayed, only the page where the advertisement position is located is provided. Therefore, multidimensional and refined management of media resources cannot be realized, so that the accuracy of an advertisement putting strategy is greatly reduced, the maximization of advertising benefits of media cannot be realized, and the accurate putting requirement of advertisements of an advertisement provider cannot be met;
2. in the prior art, when visiting, an intelligent access control visitor often needs to wait for a period of time, in order to play an advertising role, some advertisements are posted on a certain door, the advertisements are single and can not be purposefully put in advertisements of different categories to people of different sexes, ages and hobbies, in addition, the posted advertisements waste paper resources, rain water and the like are easy to damage paper, and in order to ensure a good living environment, some properties clear the posted advertisements, so that the visitor can not completely watch the advertisements or cannot see the advertisements; the single advertisement delivery mode is low-efficiency and blind, and is easy to cause the waste of advertisement resources; the waste of paper resources is also caused, and the environment-friendly effect is not achieved; therefore, a new technical solution is needed to solve the above technical problems.
Therefore, an OTT advertisement putting method and system based on crowd labels are provided to solve the above drawbacks.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provide an OTT advertisement putting method and system based on crowd labels.
In order to solve the technical problems, the invention adopts the basic conception of the technical scheme that:
an OTT advertisement putting method based on crowd labels comprises the following steps: acquiring advertisement putting position data and environment data;
step two: the camera device installed on the door tracks a plurality of face information entering the camera region, and when a user terminal of the camera device is opened, a media software advertisement plug-in of the camera device is started simultaneously and runs in the background;
step three, a step of performing; the method comprises the steps that a user terminal of a camera shooting device shoots a real-time image, performs feature extraction on a plurality of face images, namely face image feature vectors, forms a sample set, and analyzes and identifies the gender of a visitor;
step four: and (3) screening and putting the identified face image feature vector in the step (II) into an advertisement plug-in of the user terminal according to the information of the visitor, wherein the advertisement plug-in judges whether the last time is to put a short advertisement to the current media software or not through recording, otherwise, the advertisement plug-in sends a request of putting the short advertisement to an advertisement data end, the advertisement plug-in obtains the times of putting the short advertisement to the current media software through recording and judges whether the putting times are larger than a preset value or not, if so, the advertisement plug-in sends a request of putting a skip advertisement to the advertisement data end, and otherwise, the advertisement plug-in sends a request of putting the short advertisement to the advertisement data end. The advertisement plug-in judges whether the last time is to put short advertisements to the current media software or not through the records, otherwise, the advertisement plug-in sends a request of putting long advertisements related to the last time of putting short advertisements to the advertisement data end, the advertisement plug-in obtains the times of putting the short advertisements to the current media software through the records and judges whether the putting times are larger than a preset value or not, if so, the advertisement plug-in sends the request of putting the long advertisements to the advertisement data end, and otherwise, the advertisement plug-in sends the request of putting the short advertisements to the advertisement data end.
Optionally, in the first step, the environment data is divided into advertisement types for obtaining different advertisements of the same brand or commodity, the advertisement types include a plurality of related short-duration advertisements, long advertisements and skip advertisements related to a long video media platform, wherein the long-duration advertisement plug-in unit of the long advertisements is longer than the short advertisements in time according to the type of the media platform to which the current media software belongs and combining with the internal delivery record thereof, the advertisement type to be delivered is obtained according to analysis judgment of preset standard, the advertisement plug-in unit sends a corresponding advertisement delivery request to an advertisement data end according to the analysis result, the advertisement data end feeds back the corresponding advertisement type of interest of the corresponding user to the advertisement plug-in unit of the user terminal according to the advertisement delivery request, and the advertisement propagation environment, advertisement life general knowledge, advertisement sponsor and data related to the bid advertisement are provided. The advertisement data end divides advertisements into short advertisements and long advertisements according to the time length of the advertisements, wherein the time length t1 of the short advertisements is 1 s-10 s, the time length t2 of the long advertisements is 50 s-80 s, and the short advertisements and the long advertisements belonging to the same brand or commodity after division are respectively assigned with matched ID numbers for association.
An OTT advertising system based on crowd labels, comprising:
the data acquisition unit is used for acquiring advertisements of the advertisement delivery party for access management;
an advertisement provider access unit for performing access management on a plurality of advertisement providers;
the face recognition unit is used for judging whether the pedestrian is watching the advertisement putting screen, if so, recording the advertisement type at the moment, and the timing and counting unit is used for timing and counting;
and the advertisement putting determination unit is used for determining the time and place of advertisement putting and putting the adapted advertisement according to the face recognition unit.
Optionally, the person identification unit judges the fixation point of the eye light of the pedestrian and judges whether the fixation point is in the range of the advertisement putting screen, if the fixation point is in the range of the advertisement putting screen, the fixation point is regarded as watching the advertisement, otherwise, the fixation point is regarded as not watching the advertisement, the timing counting unit counts the number of times of watching the advertisement putting screen for each numbered pedestrian for at most ten times every day, wherein the fixation time is not shorter than 5S, and the people flow counting unit in unit time of the advertisement putting unit is used for counting the number of people entering the elevator every hour every day and counts the number of people in unit of weeks. The method can access the products of a plurality of advertisement players through the preset advertisement player access interface, and realize the information interaction with the advertisement player products through the preset communication protocol. Wherein, the information of the product of the advertising party comprises advertisement position information, and/or product user information, and/or product click rate information, etc.
After the technical scheme is adopted, compared with the prior art, the invention has the following beneficial effects, and of course, any product implementing the invention does not necessarily need to achieve all the following advantages at the same time:
1. the multi-dimensional management of the advertisement space is realized, the management granularity of the advertisement space is enriched, so that a diversified advertisement putting strategy can be formulated according to the multi-dimensional information of the advertisement space, a basis is provided for optimizing the advertisement putting strategy, the income of an advertisement putting party is further improved, the accurate putting of the advertisement is facilitated, and the advertisement cost of an advertisement provider is reduced; finally, the advertisement materials provided by the advertisement provider are delivered to the corresponding advertisement positions through the advertisement delivery management module, so that the advertisement position rendering function of the advertisement delivered party is realized;
2. multiple factors related to advertisements are fully considered, a model related to advertisement delivery is continuously and iteratively optimized through historical data training or delivery cold start, one or more optimal combinations of advertisement delivery parameters are obtained, and a delivery person is guided to deliver the advertisements according to the optimal delivery parameter combinations, so that the advertisement conversion rate is improved, an advertiser is helped to save budget, relevant data of advertisement delivery can be tracked for a long time to carry out continuous model updating, the benefit effect obtained after a prediction scheme is applied to an actual scene is remarkably improved, short-term benefits of advertisements are focused, and full consideration of long-term benefits of long-term user retention and resale is increased.
The following describes the embodiments of the present invention in further detail with reference to the accompanying drawings.
Drawings
The drawings in the following description are only examples of embodiments from which other drawings may be derived by those skilled in the art without the exercise of inventive faculty. Attached at
In the figure:
FIG. 1 is a flow chart of an embodiment of the present invention.
It should be noted that these drawings and the written description are not intended to limit the scope of the inventive concept in any way, but to illustrate the inventive concept to those skilled in the art by referring to the specific embodiments.
Detailed Description
The invention will now be described in further detail with reference to the accompanying drawings.
Referring to fig. 1, in this embodiment, an OTT advertisement putting method based on crowd labels is provided, including the steps of: acquiring advertisement delivery position data and environment data, wherein the first step comprises data related to at least one of advertisement propagation environment, advertisement life general knowledge, advertisement sponsor and bid advertisement;
step two: the camera device installed on the door tracks a plurality of face information entering the camera region, and when a user terminal of the camera device is opened, a media software advertisement plug-in of the camera device is started simultaneously and runs in the background;
step three, a step of performing; the method comprises the steps that a user terminal of a camera shooting device shoots a real-time image, performs feature extraction on a plurality of face images, namely face image feature vectors, forms a sample set, and analyzes and identifies the gender of a visitor;
step four: screening and putting advertisement types interested by a user into an advertisement plug-in unit of a user terminal according to the information of the visitor identified in the second and third steps, judging whether the last time is to put a short advertisement to current media software or not by recording, otherwise, sending a request for putting the short advertisement to an advertisement data end by the advertisement plug-in unit, obtaining the number of times of putting the short advertisement to the current media software by the advertisement plug-in unit through recording, judging whether the putting number of times is larger than a preset value or not, if so, sending a request for putting a skip advertisement to the advertisement data end by the advertisement plug-in unit, otherwise, sending a request for putting the short advertisement to the advertisement data end. The advertisement plug-in judges whether the last time is to put short advertisements to the current media software or not through the records, otherwise, the advertisement plug-in sends a request of putting long advertisements related to the last time of putting short advertisements to the advertisement data end, the advertisement plug-in obtains the times of putting the short advertisements to the current media software through the records and judges whether the putting times are larger than a preset value or not, if yes, the advertisement plug-in sends a request of putting the long advertisements to the advertisement data end, otherwise, sends a request of putting the short advertisements to the advertisement data end, and in the fourth step, when a user clicks to play a video, the advertisement plug-in puts the corresponding advertisements stored in the user terminal into the current media software, inserts the corresponding advertisements into the video and makes records. The advertisement data end divides advertisements into short advertisements and long advertisements according to the time length of the advertisements, wherein the time length t1 of the short advertisements is 1 s-10 s, the time length t2 of the long advertisements is 50 s-80 s, and the short advertisements and the long advertisements belonging to the same brand or commodity after division are respectively assigned with matched ID numbers for association.
In the first step of the embodiment, in order to obtain advertisement types divided by different advertisements of the same brand or commodity, the advertisement types comprise a plurality of associated short advertisements with a time length longer than the time length of the short advertisements, long advertisements and skip advertisements related to a long video media platform, in the second step, the advertisement plug-in unit analyzes and judges the advertisement types to be delivered according to the type of the media platform to which the current media software belongs and combining with the delivery record in the media platform according to a preset standard, the advertisement plug-in unit sends corresponding advertisement delivery requests to an advertisement data end according to analysis results, and the advertisement data end feeds back the corresponding advertisement types of interest of the corresponding users to the advertisement plug-in units of the user terminal according to the advertisement delivery requests.
The multi-dimensional management of the advertisement space is realized, the management granularity of the advertisement space is enriched, so that a diversified advertisement putting strategy can be formulated according to the multi-dimensional information of the advertisement space, a basis is provided for optimizing the advertisement putting strategy, the income of an advertisement putting party is further improved, the accurate putting of the advertisement is facilitated, and the advertisement cost of an advertisement provider is reduced; and finally, the advertisement materials provided by the advertisement provider are delivered to the corresponding advertisement positions through the advertisement delivery management module, so that the advertisement position rendering function of the advertisement delivered party is realized.
An OTT advertising system based on crowd labels, comprising:
the data acquisition unit is used for acquiring advertisements of the advertisement delivery party for access management;
an advertisement provider access unit for performing access management on a plurality of advertisement providers;
the face recognition unit is used for judging whether the pedestrian is watching the advertisement putting screen, if so, recording the advertisement type at the moment, and the timing and counting unit is used for timing and counting;
and the advertisement putting determination unit is used for determining the time and place of advertisement putting and putting the adapted advertisement according to the face recognition unit.
According to the embodiment, the point of regard of the eye light of the pedestrian is judged according to the face recognition unit, whether the eye light of the pedestrian is in the range of the advertisement putting screen or not is judged, if the eye light of the pedestrian is in the range of the advertisement putting screen, the pedestrian is regarded as looking at the advertisement, otherwise, the pedestrian is regarded as not looking at the advertisement, the time counting unit counts the number of times of looking at the advertisement putting screen for each number of times every day, wherein the looking time of each time is not shorter than 5S, and the people flow counting unit in unit time of the advertisement putting determining unit is used for counting the number of people entering the elevator every hour every day and counts the number of people in unit of week. The method can access the products of a plurality of advertisement players through the preset advertisement player access interface, and realize the information interaction with the advertisement player products through the preset communication protocol. Wherein, the information of the product of the advertising party comprises advertisement position information, and/or product user information, and/or product click rate information, etc. Multiple factors related to advertisements are fully considered, a model related to advertisement delivery is continuously and iteratively optimized through historical data training or delivery cold start, one or more optimal combinations of advertisement delivery parameters are obtained, and a delivery person is guided to deliver the advertisements according to the optimal delivery parameter combinations, so that the advertisement conversion rate is improved, an advertiser is helped to save budget, relevant data of advertisement delivery can be tracked for a long time to carry out continuous model updating, the benefit effect obtained after a prediction scheme is applied to an actual scene is remarkably improved, short-term benefits of advertisements are focused, and full consideration of long-term benefits of long-term user retention and resale is increased.
The image pickup device adopts a camera with 640×480 pixels resolution as an image pickup device. In addition, the image acquisition device may be a camera or video camera satisfying a preset resolution. The preset resolution is required to ensure that the data processing component can collect identity type information of the advertising audience from the image. Typically, the resolution needs to be greater than 120×90 pixels and the resolution needs to be 640×480 pixels. The preset range in which the image acquisition device acquires an image should be a spatial range in which advertising content can be viewed or listened to.
The present invention is not limited to the above embodiments, and any person who can learn the structural changes made under the teaching of the present invention can fall within the scope of the present invention if the present invention has the same or similar technical solutions. The technology, shape, and construction parts of the present invention, which are not described in detail, are known in the art.
Claims (10)
1. An OTT advertisement putting method based on crowd labels is characterized by comprising the following steps:
step one: acquiring advertisement putting position data and environment data;
step two: the camera device installed on the door tracks a plurality of face information entering the camera region, and when a user terminal of the camera device is opened, a media software advertisement plug-in of the camera device is started simultaneously and runs in the background;
step three, a step of performing; the method comprises the steps that a user terminal of a camera shooting device shoots a real-time image, performs feature extraction on a plurality of face images, namely face image feature vectors, forms a sample set, and analyzes and identifies the gender of a visitor;
step four: and step two, screening the facial image feature vector in the step three according to visitor information, and putting advertisement types interested by the user into advertisement plug-ins of the user terminal.
2. The OTT advertisement placement method based on crowd labels according to claim 1, wherein in step one, the environment data is divided into advertisement types for obtaining different advertisements of the same brand or commodity, the advertisement types include a plurality of associated short advertisements, long advertisements and skip advertisements related to a long video media platform, wherein the time length of the long advertisements is longer than the time length of the short advertisements.
3. The OTT advertisement putting method based on crowd labels according to claim 1, wherein in the second step, the advertisement plug-in unit analyzes and judges the advertisement type to be put according to the type of the media platform to which the current media software belongs and by combining with the putting record in the advertisement plug-in unit according to the preset standard, the advertisement plug-in unit sends a corresponding advertisement putting request to the advertisement data terminal according to the analysis result, and the advertisement data terminal feeds back the corresponding advertisement type of interest of the user to the advertisement plug-in unit of the user terminal according to the advertisement putting request.
4. The OTT advertisement placement method based on crowd sourcing labels according to claim 1, wherein step one includes data related to at least one of advertisement propagation environment, advertisement living common sense, advertisement sponsor and bid advertisement.
5. The OTT advertisement putting method based on crowd labels according to claim 1, wherein in step four, when the user clicks to play the video, the advertisement plug-in puts the corresponding advertisement stored in the user terminal into the current media software, inserts the corresponding advertisement into the video, and makes a record.
6. An OTT advertising system based on crowd labels, comprising:
the data acquisition unit is used for acquiring advertisements of the advertisement delivery party for access management;
an advertisement provider access unit for performing access management on a plurality of advertisement providers;
the face recognition unit is used for judging whether the pedestrian is watching the advertisement putting screen, if so, recording the advertisement type at the moment, and the timing and counting unit is used for timing and counting;
and the advertisement putting determination unit is used for determining the time and place of advertisement putting and putting the adapted advertisement according to the face recognition unit.
7. The OTT advertisement putting system based on crowd labels according to claim 6, wherein the gaze point of the eye of the pedestrian is determined according to the face recognition unit, and whether the gaze point is within the range of the advertisement putting screen is determined, if the gaze point is within the range of the advertisement putting screen, the advertisement is regarded as being gazed, otherwise, the advertisement is regarded as not being gazed.
8. The OTT advertisement placement system based on crowd labels according to claim 6, wherein the timing counting unit counts, for each numbered pedestrian, a maximum of ten times per day of watching the advertisement placement screen, wherein each watching time is not shorter than 5S.
9. The OTT advertisement putting system based on crowd labels according to claim 6, wherein the advertisement putting determining unit initially puts the same advertisement on each advertisement putting screen in the same time period, and obtains the percentage of the number of people watching the advertisement corresponding to each advertisement putting screen; and then continuously changing the advertisement types, so as to obtain the percentage of the number of people watching advertisements corresponding to different types of advertisements of different advertisement putting screens, forming an advertisement putting statistical table, and selecting the advertisement putting screen by an advertisement putting manufacturer through the advertisement putting statistical table to put advertisements.
10. The OTT advertisement delivery system based on crowd labels according to claim 6, wherein the advertisement delivery determining unit is configured to count the number of people entering the elevator every hour every day and count the number of people in units of weeks.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN117912373A (en) * | 2024-03-20 | 2024-04-19 | 内江广播电视台 | Intelligent off-line movable news media announcing device and method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117912373A (en) * | 2024-03-20 | 2024-04-19 | 内江广播电视台 | Intelligent off-line movable news media announcing device and method |
| CN117912373B (en) * | 2024-03-20 | 2024-05-31 | 内江广播电视台 | Intelligent off-line movable news media declaring method |
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