CN103974098A - User-demand-based advertisement push method and system on set top box - Google Patents
User-demand-based advertisement push method and system on set top box Download PDFInfo
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- CN103974098A CN103974098A CN201410237098.2A CN201410237098A CN103974098A CN 103974098 A CN103974098 A CN 103974098A CN 201410237098 A CN201410237098 A CN 201410237098A CN 103974098 A CN103974098 A CN 103974098A
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Abstract
The invention provides a user-demand-based advertisement push method and a system on a set top box. The method comprises the following steps: collecting user information; carrying out statistic analysis on the user information to obtain present user demand information and user favor information; and pushing advertisements according to the obtained user information. The invention further provides a system for achieving the method. As user data are collected and are subjected to the statistic analysis, and the advertisements are pushed according to the favor of a user, problems that invalid advertisements inundate, the user dislikes the advertisements, the advertisement effect is poor and the like are avoided, the intelligence and the precision in advertisement pushing are ensured, the user experience is improved and the advertisement benefits are increased.
Description
technical field
The present invention relates to set-top box technique field, the advertisement sending method based on user's request in especially a kind of Set Top Box and for realizing the system of the method.
Background technology
Intelligent television: be to have full open model platform, carried operating system, user, when appreciating common TV content, can install and unload types of applications software voluntarily, continues the new tv product that function is expanded and upgraded.Intelligent television can constantly bring to be different to user and use wired digital teleset individualized experience (Set Top Box), abundant.
Along with Android and mobile Internet develop rapidly, other intelligent terminals such as Set Top Box, intelligent television that occurred Android system, on these equipment, user can download and install application (APP), in APP, advertisement is seen everywhere, and company or developer obtain income by the advertisement in APP.
Prior art background is: along with the development of Android system and the opening of Android system, Android system has been used on a lot of electronic equipments, such as: mobile phone, panel computer, Set Top Box, TV, intelligent watch etc., the APP that has occurred a lot of practicalities, user is autonomous these APP of choice for use as required, if added advertisement pushing function in the APP of user installation, so when user uses APP, at the APP page, will show advertisement somewhere, the displaying of these advertisements and user's click all can obtain income, the income that user clicks is greater than displaying income.But at present, all advertisements do not push according to user's hobby and demand, but circulation pushes all advertisements always, adline and individual subscriber wish that the type of paying close attention to is irrelevant, be presented in face of user is that adline is too bad too much, cause that advertisement is spread unchecked, user's dislike, experience poor and advertisement benefit is low, in fact do not have real advertisement function.
Summary of the invention
In view of this, be necessary for the deficiencies in the prior art, a kind of novel advertisement sending method is provided, by hobby and the user's request of collection, statistics, analysis user, carry out targetedly advertisement pushing, accomplish intelligently pushing, think that user thinks, push away user required.
The object of the invention is to be achieved through the following technical solutions:
An advertisement sending method based on user's request in Set Top Box, comprises the following steps:
Collect user profile;
Described user profile is carried out to statistical analysis, obtain user's preference information;
According to described user's preference information, carry out advertisement pushing.
Described collection user profile comprises:
Intelligent terminal receives the use information of user on described intelligent terminal;
Judge whether user allows described use information to be collected;
As judgment result is that, be, described intelligent terminal is sent to the server in described Set Top Box by described user's use information, or described server obtains described user's use information from described intelligent terminal.
Described user's use information comprise following aspect but be not restricted to following aspect (so long as contribute to understand user legal information can): the frequency of utilization of all kinds of APP, user's hobby, the current demand of user, current time etc.
Described described user profile is carried out to statistical analysis, obtains the hobby of user's free choice of goods, comprising:
Described server carries out statistical analysis to described user's use information, obtains user's preference information;
According to described user's preference information, user is classified;
The result store of described classification is arrived in described server.
Describedly according to described user's preference information, carry out advertisement pushing, comprising:
Receive user and in the process of using described intelligent terminal, open the information of APP;
Described intelligent terminal judges whether described APP has ad-request;
As judgment result is that, be that described server judges the preference information that whether has active user in the described memory of described server;
As judgment result is that, be that described server pushes the advertisement of respective classes according to the described classification under described active user.
As described in judgment result is that server as described in do not exist in memory as described in active user's preference information, the random advertisement of described server.
It is a kind of for realizing the advertisement pushing system based on user's request in the Set Top Box of said method that the present invention also provides, and it comprises:
By intelligent terminal and the server of wireless or wired connection, described Servers installed is in described Set Top Box;
Described intelligent terminal comprises user information collection module, and it is for collecting user profile;
Described server comprises statistical analysis module, and it,, for receiving described user profile, then carries out statistical analysis to described user profile, obtains the preference information of user's free choice of goods;
Described server also comprises pushing module, and it is for carrying out advertisement pushing according to described user's preference information.
Described user profile mobile module comprises receiving element, the first judging unit and the first communication unit;
Described receiving element is for receiving the use information of user on described intelligent terminal;
Described the first judging unit is used for judging whether described user allows described use information to be collected;
Described the first communication unit is used for: when judgment result is that of described the first judging unit is, described user's use information is sent to server, or allows described server from described intelligent terminal, to obtain described user's use information.
Described statistical analysis module comprises statistical analysis unit, taxon, memory cell;
Described statistical analysis unit is for carrying out statistical analysis to described user's use information, obtain user's preference information: concrete, interested in which aspect for counting user, what which kind of APP was used is many, by user's search content, the content analysis user's of browsing page information current demand, analysis user behavior, sum up the demand of use, the data that analysis is obtained are classified, user is for example divided into, in different demanders: electronic product, cosmetics, furniture, leisure, travelling etc. advertisement classification;
Described taxon is for classifying to user according to described user's preference information;
Described memory cell is for arriving the result store of described classification in the memory in described server.
Described intelligent terminal also comprises the second receiving element, the second judging unit and second communication unit;
Described the second receiving element is opened the information of APP for receiving user in the process of using described intelligent terminal;
Described the second judging unit is used for judging whether described APP has ad-request, specifically for when user opens APP, judges whether described APP has implanted advertisement;
Described second communication unit, for when described the second judging unit judges that described APP has ad-request, connects described server by network.
Described server also comprises the 3rd judging unit and push unit;
Described the 3rd judging unit is for when described second communication unit connects after described server by network, judges the preference information that whether has active user in the described memory of described server;
Described push unit is used for: when described the 3rd judging unit judgment result is that while being, push the advertisement of respective classes according to classification described in described user, described intelligent terminal is for lower demonstration and/or play described advertisement; Or when when described the 3rd judging unit, the determination result is NO, be in the described memory of described server, not have described active user's preference information, directly random advertisement is given described active user, and described intelligent terminal is for lower demonstration and/or play described advertisement.
Compared with prior art, the present invention possesses following advantage:
The present invention, by collecting user data, statistical analysis, carries out advertisement pushing according to user's hobby, can not produce: the problems such as the spreading unchecked of invalid advertisement, user's dislike, poor user experience and advertisement benefit are low; Guarantee degree of intelligence and the precision of advertisement pushing, can improve user and experience, can increase ad revenue again.
Accompanying drawing explanation
Fig. 1 is the overall procedure framework schematic diagram of the embodiment of the present invention one;
Fig. 2 is the schematic flow sheet of the step of the collection user profile in Fig. 1;
Fig. 3 carries out the schematic flow sheet of the step of statistical analysis to described user profile in Fig. 1;
Fig. 4 carries out the schematic flow sheet of the step of advertisement pushing according to described user's preference information in Fig. 1.
Embodiment
embodiment mono-:
The present embodiment provides the advertisement sending method based on user's request in a kind of Set Top Box, and as shown in Figure 1, it comprises the following steps:
Collect user profile;
Described user profile is carried out to statistical analysis, obtain the preference information of user's free choice of goods;
According to described user's preference information, carry out advertisement pushing.
Described collection user profile is mainly to be completed by intelligent terminal; Described carries out statistical analysis to described user profile, obtains the preference information of user's free choice of goods, mainly by the server in Set Top Box, is completed; Described advertisement pushing is gone to push according to user's demand by described server, by described intelligent terminal, carrys out display advertisement.
Concrete, as shown in Figure 2, the step of described collection user profile, comprising:
Intelligent terminal receives the use information of user on described intelligent terminal;
Judge whether user allows described use information to be collected;
As judgment result is that, be, described intelligent terminal is sent to server by described user's use information, or described server obtains described user's use information from described intelligent terminal.
Described user's use information comprise following aspect but be not restricted to following aspect (so long as contribute to understand user legal information can): the frequency of utilization of all kinds of APP, user's hobby, the current demand of user, current time etc.
As shown in Figure 3, described described user profile is carried out to statistical analysis, obtains the step of the hobby of user's free choice of goods, comprising:
Described server carries out statistical analysis to described user's use information, obtain user's preference information: counting user is interested in which aspect, what which kind of APP was used is many, by user's search content, the content analysis user's of browsing page information current demand, analysis user behavior, sum up the demand of use, the data that analysis is obtained are classified, user is for example divided into, in different demanders: electronic product, cosmetics, furniture, leisure, travelling etc. advertisement classification;
According to described user's preference information, user is classified;
The result store of described classification is arrived in described server.
As shown in Figure 4, described step of carrying out advertisement pushing according to described user's preference information, comprising:
Receive user and in the process of using described intelligent terminal, open the information of APP;
Described intelligent terminal judges whether described APP has ad-request: when user opens APP, if this APP has implanted advertisement namely when APP has ad-request, by network connection service device;
As judgment result is that, be to judge the preference information that whether has active user in the described memory of described server: after server successful connection, server judges the preference information that whether has active user in its memory;
As judgment result is that, be, described server pushes the advertisement of respective classes according to the described classification under described active user, and described intelligent terminal is for lower demonstration and/or play described advertisement.
As described in judgment result is that server as described in do not exist in memory as described in active user's preference information, the directly random advertisement of described server is given described active user, described intelligent terminal is for lower demonstration and/or play described advertisement.
Above-mentioned as judgment result is that is, judges the preference information that whether has active user in the described memory of described server, also can judge the preference information that whether has active user in the described memory of described server by described intelligent terminal.
embodiment bis-:
It is a kind of for realizing the advertisement pushing system based on user's request in the Set Top Box of method described in embodiment mono-that the present embodiment provides, and it comprises:
By intelligent terminal and the server of wireless or wired connection, described Servers installed is in described Set Top Box;
Described intelligent terminal comprises user information collection module, and it is for collecting user profile;
Described server comprises statistical analysis module, and it,, for receiving described user profile, then carries out statistical analysis to described user profile, obtains the preference information of user's free choice of goods;
Described server also comprises pushing module, and it is for carrying out advertisement pushing according to described user's preference information.
Described user profile mobile module comprises receiving element, the first judging unit and the first communication unit;
Described receiving element is for receiving the use information of user on described intelligent terminal;
Described the first judging unit is used for judging whether user allows described use information to be collected;
Described the first communication unit is used for: when judgment result is that of described the first judging unit is, described user's use information is sent to server, or allows described server from described intelligent terminal, to obtain described user's use information.
Described statistical analysis module comprises statistical analysis unit, taxon, memory cell;
Described statistical analysis unit is for carrying out statistical analysis to described user's use information, obtain user's preference information: concrete, interested in which aspect for counting user, what which kind of APP was used is many, by user's search content, the content analysis user's of browsing page information current demand, analysis user behavior, sum up the demand of use, the data that analysis is obtained are classified, user is for example divided into, in different demanders: electronic product, cosmetics, furniture, leisure, travelling etc. advertisement classification;
Described taxon is for classifying to user according to described user's preference information;
Described memory cell is for arriving the result store of described classification in the memory in described server.
Described intelligent terminal also comprises the second receiving element, the second judging unit and second communication unit;
Described the second receiving element is opened the information of APP for receiving user in the process of using described intelligent terminal;
Described the second judging unit is used for judging whether described APP has ad-request, specifically for when user opens APP, judges whether described APP has implanted advertisement;
Described second communication unit, for when described the second judging unit judges that described APP has ad-request, connects described server by network.
Described server also comprises the 3rd judging unit and push unit;
Described the 3rd judging unit is for when described second communication unit connects after described server by network, judges the preference information that whether has active user in the described memory of described server;
Described push unit is used for: when described the 3rd judging unit judgment result is that while being, push the advertisement of respective classes according to classification described in described user, described intelligent terminal is for lower demonstration and/or play described advertisement; Or when when described the 3rd judging unit, the determination result is NO, be in the described memory of described server, not have described active user's preference information, directly random advertisement is given described active user, and described intelligent terminal is for lower demonstration and/or play described advertisement.
The 3rd above-mentioned judging unit also can be arranged in described intelligent terminal, for connecting after described server by network when described second communication unit, judges the preference information that whether has active user in the described memory of described server.
Claims (8)
1. the advertisement sending method based on user's request in Set Top Box, is characterized in that: comprise the following steps:
Collect user profile;
Described user profile is carried out to statistical analysis, obtain user's preference information;
According to described user's preference information, carry out advertisement pushing.
2. method according to claim 1, is characterized in that:
Described collection user profile comprises:
Intelligent terminal receives the use information of user on described intelligent terminal;
Judge whether described user allows described use information to be collected;
As judgment result is that, be, described intelligent terminal is sent to the server in described Set Top Box by described user's use information, or described server obtains described user's use information from described intelligent terminal.
3. method according to claim 2, is characterized in that: described user's use information comprises: the frequency of utilization of all kinds of APP, user's hobby, the current demand of user and/or current time.
4. method according to claim 1, is characterized in that:
Described described user profile is carried out to statistical analysis, obtains the current demand of user and hobby, comprising:
Described server carries out statistical analysis to described user's use information, obtains user's preference information;
According to described user's preference information, described user is classified;
The result store of described classification is arrived in the memory in described server.
5. method according to claim 1, is characterized in that:
Describedly according to described user's preference information, carry out advertisement pushing, comprising:
Receive user and in the process of using described intelligent terminal, open the information of APP;
Described intelligent terminal judges whether described APP has ad-request;
As judgment result is that, be that described server judges the preference information that whether has active user in described memory;
As judgment result is that, be that described server pushes the advertisement of respective classes according to the described classification under described active user.
6. method according to claim 5, is characterized in that: as described in judgment result is that server as described in do not exist in memory as described in active user's preference information, the random advertisement of described server.
7. the advertisement pushing system based on user's request in Set Top Box, is characterized in that: it comprises:
By intelligent terminal and the server of wireless or wired connection, described Servers installed is in described Set Top Box;
Described intelligent terminal comprises user information collection module, and it is for collecting user profile;
Described server comprises statistical analysis module, and it,, for receiving described user profile, then carries out statistical analysis to described user profile, obtains the preference information of user's free choice of goods;
Described server also comprises pushing module, and it is for carrying out advertisement pushing according to described user's preference information.
8. system according to claim 7, is characterized in that:
Described user profile mobile module comprises receiving element, the first judging unit and the first communication unit;
Described receiving element is for receiving the use information of user on described intelligent terminal;
Described the first judging unit is used for judging whether described user allows described use information to be collected;
Described the first communication unit is used for: when judgment result is that of described the first judging unit is, described user's use information is sent to server, or allows described server from described intelligent terminal, to obtain described user's use information;
Described statistical analysis module comprises statistical analysis unit, taxon, memory cell;
Described statistical analysis unit is for carrying out statistical analysis to described user's use information, obtain user's preference information: concrete, interested in which aspect for counting user, what which kind of APP was used is many, by user's search content, the content analysis user's of browsing page information current demand, analysis user behavior, sums up user's demand, obtains user's preference information;
Described taxon is for classifying to user according to described user's preference information;
Described memory cell is for arriving the result store of described classification in the memory in described server;
Described intelligent terminal also comprises the second receiving element, the second judging unit and second communication unit;
Described the second receiving element is opened the information of APP for receiving user in the process of using described intelligent terminal;
Described the second judging unit is used for judging whether described APP has ad-request, specifically for when user opens APP, judges whether described APP has implanted advertisement;
Described second communication unit, for when described the second judging unit judges that described APP has ad-request, connects described server by network;
Described server also comprises the 3rd judging unit and push unit;
Described the 3rd judging unit is for when described second communication unit connects after described server by network, judges the preference information that whether has active user in the described memory of described server;
Described push unit is used for: when described the 3rd judging unit judgment result is that while being, push the advertisement of respective classes according to classification described in described user, described intelligent terminal is for lower demonstration and/or play described advertisement; Or when when described the 3rd judging unit, the determination result is NO, be in the described memory of described server, not have described active user's preference information, directly random advertisement is given described active user, and described intelligent terminal is for lower demonstration and/or play described advertisement.
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| CN105528715A (en) * | 2014-10-16 | 2016-04-27 | 三星电子株式会社 | Method for providing additional information related to broadcast content and electronic device implementing the same |
| WO2016086761A1 (en) * | 2014-12-03 | 2016-06-09 | 曹乃承 | Manicure device and manicure, health management, and information pushing methods |
| WO2016101446A1 (en) * | 2014-12-23 | 2016-06-30 | 中兴通讯股份有限公司 | Data analysis method, apparatus, system, and terminal, and server |
| CN105898446A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement push method and device, video server and terminal equipment |
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| WO2017024504A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Method for prompting information and system for pushing advertisement when inserting advertisement according to iris |
| WO2017024505A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Iris-based advertisement push method and advertisement push system |
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| CN106603351A (en) * | 2016-12-19 | 2017-04-26 | Tcl集团股份有限公司 | TV advertisement pushing method and push system based on user behavior |
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| CN106911806A (en) * | 2017-04-26 | 2017-06-30 | 努比亚技术有限公司 | A kind of method of PUSH message, terminal, server and system |
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| CN110677729A (en) * | 2018-07-03 | 2020-01-10 | 深圳Tcl新技术有限公司 | Advertisement pushing method according to age bracket, smart television and storage medium |
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| WO2017024505A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Iris-based advertisement push method and advertisement push system |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN105898446A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement push method and device, video server and terminal equipment |
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| CN106796699A (en) * | 2016-01-08 | 2017-05-31 | 马岩 | The grasping means of the web advertisement and system |
| CN106603351A (en) * | 2016-12-19 | 2017-04-26 | Tcl集团股份有限公司 | TV advertisement pushing method and push system based on user behavior |
| CN108337156A (en) * | 2017-01-20 | 2018-07-27 | 阿里巴巴集团控股有限公司 | A kind of information-pushing method and device |
| CN106911806A (en) * | 2017-04-26 | 2017-06-30 | 努比亚技术有限公司 | A kind of method of PUSH message, terminal, server and system |
| CN108174247A (en) * | 2017-12-27 | 2018-06-15 | 优酷网络技术（北京）有限公司 | Video interaction method and device |
| CN110677729A (en) * | 2018-07-03 | 2020-01-10 | 深圳Tcl新技术有限公司 | Advertisement pushing method according to age bracket, smart television and storage medium |
| WO2020125787A1 (en) * | 2018-12-20 | 2020-06-25 | 青岛海信电器股份有限公司 | Receiving apparatus and method, sending apparatus and method, and transceiving system and method |
| CN112075084A (en) * | 2018-12-20 | 2020-12-11 | 海信视像科技股份有限公司 | Receiving apparatus, receiving method, transmitting apparatus, transmitting method, transmitting/receiving system, and transmitting/receiving method |
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| CN110874766A (en) * | 2019-11-06 | 2020-03-10 | 合肥美的电冰箱有限公司 | Method for shopping by using household appliance, electric appliance and computer storage medium |
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