WO2020125787A1 - Receiving apparatus and method, sending apparatus and method, and transceiving system and method - Google Patents

Abstract

The present invention relates to a receiving apparatus and method, a sending apparatus and method, and a transceiving system and method that publish a commercial message in accordance with a preference of a viewer. A collection part collects operation log information; a communication control part performs sending control on a communication part, so as to use the collected operation log information as preference information indicating the preference of the viewer who performs an operation corresponding to the operation log information, and send same to a server device that at least performs commercial message publishing. Furthermore, the communication control part performs receiving control on the communication part, so as to receive, in the server device, a commercial message sent in correspondence to the preference parsed on the basis of the operation log information, i.e., the preference information. A playback part performs stream playback on the received commercial message or stores said commercial message in a storage part to perform playback at a predetermined timing. By publishing the commercial message corresponding to the preference parsed on the basis of the operation log information having high possibility of reflecting the preference of the viewer, so that the commercial message in accordance with the preference of the viewer can be published.

Description

Receiving device and receiving method, transmitting device and transmitting method, and receiving and transmitting system and receiving and transmitting method

This application requires a Japanese patent application filed with the Japanese Patent Office on December 20, 2018, with application number 2018-238940, and an invention titled "Receiving Device and Receiving Method", and filed with the Japanese Patent Office on December 20, 2018. Japanese Patent Application No. 2018-238941, Invention Title "Transmission Device and Transmission Method", and filed with the Japanese Patent Office on December 20, 2018, Application No. 2018-238942, Invention Title "Receiver System and Reception Method" "The priority of the Japanese patent application, the entire content of which is incorporated by reference in this application.

Technical field

Embodiments of the present invention relate to a reception device and a reception method, a transmission device and a transmission method, and a transmission and reception system and a transmission and reception method.

Background technique

In recent years, it has been known to publish a viewer's preference based on the viewing history of content viewed via a network such as a TV monitor or the Internet, and to provide an advertisement (CM: Commercial) message corresponding to the estimated preference. . By providing advertisements corresponding to the viewer's preferences, a greater publicity effect can be expected.

However, when an advertisement corresponding to the viewer's preference estimated based on the viewing history is provided, there is a problem that many advertisements that do not match the viewer's preference are generated.

Prior art literature

Patent Literature

Patent Literature 1: Japanese Patent Laid-Open No. 2016-103216

Summary of the invention

Summary of the invention

Problems to be solved by the invention

The receiving device and the receiving method of the embodiment solve the above-mentioned problems by being able to provide advertisements that match the viewer's preferences.

Solutions for solving problems

In the receiving device of the embodiment, the collection unit collects operation log information, and the communication control unit controls transmission of the communication unit to use the operation log information collected by the collection unit as a viewer indicating that an operation corresponding to the operation log information has been performed. The preference information is sent to a server device that distributes at least advertisements. Furthermore, the communication control unit controls the reception of the communication unit so that the server device receives the advertisement transmitted corresponding to the preference analyzed based on the preference information that is the operation log information. The playback unit performs streaming playback of the received advertisement or stores it in the storage unit to play it at a predetermined timing.

In the transmission device of the embodiment, the acquisition unit acquires preference information indicating the viewer's preference input by the viewer via the input device, and the analysis unit analyzes the acquired preference information to form preference analysis information indicating the viewer's preference. The transmission unit transmits an advertisement corresponding to the preference indicated by the preference analysis information. The acquisition unit acquires preference information input using a device different from the receiving device that receives the transmitted advertisement as an input device.

The transmission and reception system of the embodiment includes a transmission device and a reception device. The transmission unit of the transmission device transmits the list information of a plurality of advertisements to the viewer's input device different from the reception device, and the acquisition unit acquires the advertisement selected from the list information by the viewer via the input device as a preference indicating the viewer's preference information. The analysis unit analyzes the acquired preference information to form preference analysis information indicating the viewer's preference, and the transmission unit transmits an advertisement corresponding to the preference indicated by the preference analysis information to the receiving device. The receiving device receives the advertisement sent from the transmitting device in the receiving unit, and the broadcasting unit plays the received advertisement at a predetermined timing.

BRIEF DESCRIPTION

FIG. 1 is a schematic diagram illustrating the operation of the broadcasting system of the first embodiment;

2 is a diagram showing an example of the overall configuration of the broadcast system including the first embodiment;

3 is a diagram showing the flow and information of a broadcast wave propagation path and a hybrid broadcast propagation path;

4 is a diagram showing a configuration example of a receiver;

5 is a hardware configuration diagram of the management server;

6 is a functional module diagram of the management server;

7 is a hardware configuration diagram of an external device;

Fig. 8 is a timing chart of addressable CM playback;

9 is a diagram showing an example of a screen displayed by a receiver on a display;

10 is a diagram showing an example of a display screen of an addressable CM;

11 is a diagram showing another example of the display screen of the addressable CM;

12 is a flowchart showing the display processing of the addressable CM;

13 is a diagram showing an example of a display screen of a receiver according to a modification of the broadcast system of the first embodiment;

14 is a diagram showing another example of a display screen according to a modification of the first embodiment;

15 is a diagram showing still another example of a display screen according to a modification of the first embodiment;

FIG. 16 is a timing chart during addressable CM playback in the broadcast system of the second embodiment;

17 is a flowchart showing the display processing of the addressable CM of the receiver of the broadcasting system of the second embodiment;

18 is a diagram showing an overview of the broadcasting system of the third embodiment;

19 is a functional block diagram of an external device of the broadcasting system of the third embodiment;

20 is a diagram for explaining the selection operation of the CM list;

21 is a functional block diagram of an external device of the broadcasting system of the fourth embodiment;

22 is a diagram for explaining the image selection operation;

23 is a diagram showing an overview of the broadcasting system of the fifth embodiment;

24 is a diagram showing an overview of the broadcast system of the sixth embodiment;

25 is a functional block diagram of a receiver of the broadcasting system of the sixth embodiment;

26 is a diagram showing a display form of a receiver of a broadcasting system according to a seventh embodiment.

DESCRIPTION OF REFERENCE NUMERALS

1000... radio station, 3000... management server, 3100... storage control unit, 3200... analysis unit, 3300... communication control unit, 3400... voice recognition unit, 4000... CM distribution server, 5000... receiver, 5001... recording medium, 5002...display, 5200...integrated controller, 5201...application control part, 5001...recording medium, 5801...acquisition part, 5802...information collection part, 5803...display control part, 5804...communication control part, 6000...external device, 6050... list acquisition part, 6060... operation detection part, 6070... display control part, 6080... communication control part, 6090... image detection part, 7000... voice operation device.

detailed description

Hereinafter, a broadcasting system to which an embodiment of a receiving device and a receiving method is applied will be described in detail with reference to the drawings.

[First embodiment]

(Example of system operation)

FIG. 1 is a schematic diagram for explaining the operation of the broadcast system of the first embodiment. The broadcasting system of the first embodiment is a broadcasting system that distributes advertisements (addressable CM, CM: Commercial Message) that match the viewer's preferences among broadcast programs. It should be noted that in addition to the advertisements of goods and services, CM also includes the promotion of programs.

As shown in FIG. 1, the broadcasting system of the first embodiment includes each device of a broadcasting station 1000 described later, a receiver 5000 corresponding to hybrid broadcasting, and a management server 3000 that manages the receiver 5000. Moreover, the broadcasting system includes an external device 6000 of the viewer and a voice operation device 7000 of the viewer.

As the external device 6000 of the viewer, for example, a smartphone, a tablet terminal, a mobile phone, a notebook or desktop personal computer device, or the like can be used. The voice operation device 7000 includes a microphone section and a speaker section, and performs remote control operation on the receiver 5000 such as a television display based on the operation voice collected from the microphone section. The desired music, operation feedback voice, etc. are output from the speaker unit.

As the receiver 5000, for example, a television display or a set-top box can be used. The television receiver receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via the Internet and other networks, or satellite broadcasting. Furthermore, a television display capable of supporting broadcast communication cooperation services such as data broadcasting or hybrid broadcasting may be used. Also, the set-top box receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via networks such as the Internet, or satellite broadcasting in the same way as a television display. Furthermore, a set-top box that can correspond to a broadcast communication cooperative service such as data broadcasting or hybrid broadcasting may be used.

The management server 3000 obtains the broadcast programs that the viewer watches via the Internet through the receiver 5000, and obtains the viewing history of the viewers watching analog or digital terrestrial broadcasting, satellite broadcasting, or CS (Communication) Satellite broadcasting, etc., to analyze the viewer's Liking. For example, the management server 3000 obtains information that a certain viewer who does not belong to the target level "Y" regularly watches a broadcast program such as "a" that targets the level "Y". Then, as a result of the analysis, it is determined that the viewer is highly likely to be interested in a product such as "m" which is generally not interested in the target level "Y".

In this case, the management server 3000 determines that the CM segment of the broadcast program "a" is suitable for the addressable CM segment targeted for a specific viewer. The specific viewer is a viewer who is interested in the product "m". The management server 3000 provides the analysis result to the broadcasting station 1000. It should be noted that the analysis result may be automatically transmitted by the management server 3000 to the broadcasting station 1000, or may be manually transmitted to the broadcasting station 1000.

The advertising company AD obtains the analysis result of the management server 3000 from the broadcasting station 1000. In addition, the advertising company AD proposes whether or not to purchase the CM segment of the broadcast program "a" as an addressable CM segment for the advertiser (commissioner who commissioned the advertising company to make advertisements) of the product "m". If the advertiser (the client who commissioned the advertising company to make the advertisement) MC agrees to this, the contract is exchanged between the two.

The advertising company AD places the CM on the product "m" to the broadcasting station 1000 based on the contract, and the broadcasting station 1000 transmits the CM to the CM distribution server 4000 for distribution of addressable CM via the CM management server provided in the broadcasting station 1000. The CM of the CM distribution server 4000 is received by the receiver 5000 of the above-mentioned viewer, and is broadcast (played) when the viewer interested in the product "m" watches.

The management server 3000 obtains the release effect of the addressable CM from the receiver 5000 based on the information of the addressable CM segment acquired from the broadcast station 1000, and provides it to the broadcast station 1000. The management server 3000 may have a function of automatically transmitting the posting results to the broadcasting station 1000, or the posting results may be manually communicated to the broadcasting station 1000.

The advertising company AD obtains the release effect from the management server 3000 via the broadcasting station 1000, and transmits it to the advertiser (the client who commissioned the advertising company to produce the advertisement) MC as necessary.

(Schematic structure of the system)

FIG. 2 is a diagram showing the system configuration of the broadcast system of the first embodiment. As shown in FIG. 2, the broadcasting station 1000 includes a broadcasting station server 1100 including a CM management server and a security device 1200. The broadcasting station 1000 sends out a broadcast signal based on radio waves. The broadcast signal may include signals of BS broadcast, CS broadcast, terrestrial digital broadcast, and the like. Furthermore, the broadcasting station 1000 transmits digital broadcasting signals, application control information (AIT: Application Information Table), control information related to prompts made by cooperation of broadcasting and communication, and the like.

The application control information includes an application linked to a broadcast program, a command for starting or ending, control information, and the like, and is received by the receiver 5000. As a method of distributing application control information, for example, a dedicated ES (Elementary Stream) dissemination method, a data carousel method that repeatedly transmits the same data, or a method of obtaining a control signal file from a server on a communication network, etc. The receiver 5000 corresponding to the hybrid broadcast described below acquires the application program from the specified URL according to the application control information, and performs control of the application boundary and the like.

The broadcasting station 1000 operates a broadcasting station server 1100. The broadcasting station server 1100 provides the receiver 5000 with metadata of the program title, program ID, program summary, artist, broadcast date and time, and other data.

The receiver 5000 can receive broadcast signals and receive various broadcast programs and various service information. The receiver 5000 has a function for realizing a broadcast communication function cooperation service in addition to a basic function of receiving digital broadcasting.

That is, the receiver 5000 has the following functions in addition to the broadband network connection function. According to the application control information transmitted by broadcasting, the function of executing the application, the function of presenting by the cooperation of broadcasting and communication, etc.

The receiver 5000 can be connected to a recording medium 5001 such as HDD (Hard Disk) or SSD (Solid State) Drive for data recording and playback, and can also be connected to a display 5002 and a speaker system 5003. They are sometimes included in the receiver 5000 in advance.

The display device of the first embodiment is mainly composed of a receiver 5000, a recording medium 5001, a display 5002, and a speaker system 5003.

The management server 3000 manages the receiver 5000, and obtains the viewing history from the receiver 5000 and analyzes it. As described above, the management server 3000 can automatically transmit the analysis result of the viewing history to the broadcasting station 1000.

In addition, the management server 3000 acquires information of the addressable CM segment from the broadcasting station 1000. The information includes, for example, a broadcast program in which the addressable CM segment is set, a period of the addressable CM segment, and the like. Based on the information of the addressable CM segment, the management server 3000 obtains the release effect generated by the receiver 5000 of the addressable CM. As described above, the management server 3000 can automatically transmit the release effect to the broadcasting station 1000.

The broadcast system of the first embodiment is mainly composed of a receiver 5000, a recording medium 5001, a display 5002, a speaker system 5003, and a management server 3000.

From the CM management server (see FIG. 1) owned by the broadcasting station 1000, the addressable CM delivered from the advertising company AD to the broadcasting station 1000 is sent to the CM distribution server 4000. The receiver 5000 receives a predetermined addressable CM among the addressable CMs held by the server 4000 for CM distribution.

(Stream and information in the propagation path)

FIG. 3 is a diagram showing a broadcast wave propagation path 2100 and a hybrid broadcast propagation path 2200 for transmitting broadcast signals in the broadcast system of the first embodiment. As shown in FIG. 3, video streams, audio streams, application control information, and service information are propagated in each propagation path.

(Configuration example of receiver)

FIG. 4 is a diagram illustrating a configuration example of the receiver 5000 of the first embodiment. As shown in FIG. 4, the receiver 5000 includes a communication content processing unit 5100 and a broadcast content processing unit 5300. The communication content processing unit 5100 has a hybrid broadcast standard connected to the network. The network connection destination is, for example, the aforementioned management server 3000. The broadcast content processing unit 5300 receives broadcast waves.

The communication content processing unit 5100 includes an IP communication interface 5101. The stream received via the IP communication interface 5101 is received by the stream reception processing unit 5102, and the demodulated stream is restored to the original arrangement state by the demultiplexer 5303. A DRAM processing unit 5104 is connected to the demultiplexer 5303, and the program is operated by the DRAM processing unit 5104, for example, an automatic download can be performed.

The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are synthesized by the synthesizer 5501 and input to the display 5002. The decoded voice data is input to the speaker unit 5003.

The broadcast content processing unit 5300 includes a broadcast tuner 5301. The stream received and demodulated by the broadcast tuner 5301 is input to the descrambler 5302. In the descrambler 5302, the input stream is descrambled by the key from the CAS (Conditional Access System) module 5304. The stream descrambled by the descrambler 5302 is input to the demultiplexer 5303.

The demultiplexer 5303 outputs the data for data broadcasting to the data broadcasting reception processing unit 5330. The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313. The decoded video data and subtitle data are synthesized by the synthesizer 5501 and input to the display 5002. The decoded voice data is input to the speaker system 5003.

In addition, the data broadcast signal separated by the demultiplexer 5303 is received by the data broadcast reception processing section 5330 and input to the data broadcast engine 5315. The display signal transmitted by data broadcasting is input to the synthesizer 5501 and displayed on the display 5502.

The overall operation of the receiver 5000 is controlled by the integrated controller 5200. The integrated controller 5200 includes an application control unit 5201 and a security management unit 5202. The application control unit 5201 controls various blocks of the receiver 5000 based on various information and control information included in the application control information. The application control unit 5201 determines display/non-display of auxiliary information such as CM and messages related to the CM for the application.

The security management unit 5202 manages application programs and implements security functions. For example, the security management unit 5202 has an application authentication function, and processes the authenticated application as a management application. In addition, the security management unit 5202 is provided with an access control function, a prompt function, an implementation function, a revocation function for management applications other than broadcasting, and the like. It should be noted that the control of the security management unit 5202 and the control of the application control unit 5201 are described separately here, but they may be controlled as one management unit without being separated.

The access control function can refer to broadcast resources such as video, audio, and metadata SI information, video and audio output of the receiver 5000, and receiver resources such as a network interface for applications that are permitted to be used. Furthermore, the receiver API (Application Programming Interface) that can be accessed is limited according to the security level of the application program.

The presentation control function determines the display method of the application such as the availability of the coverage of the broadcast moving image, the display area and size, and display/non-display based on the intention of the broadcast company. In addition, in an emergency such as a disaster report, for example, the application or its associated display can be temporarily non-displayed, and the entire screen display of the broadcast program can be controlled.

The revocation function is a function that invalidates a problematic application that harms the interests of broadcasters or users.

The application engine 5130 forms an environment for executing application programs. As the application engine 5130, an HTML5 (Hypertext Markup Language 5) browser with an extension API for hybrid broadcast application can be used.

The terminal cooperation control unit 5500 is an interface that performs cooperation with an external cooperation terminal.

Here, the recording medium 5001 stores the addressable CM acquired from the above-mentioned CM distribution server 4000. The integrated controller 5200 downloads the addressable CM of the addressable CM held by the CM distribution server 4000 to the recording medium 5001 as the viewer of the receiver 5000 seems to like. The addressable CM held by the CM distribution server 4000 is divided into a plurality of groups with tags indicating "car", "sports", "travel", etc. of viewers' preferences. The integrated controller 5200 downloads the addressable CM group to which a tag matching the viewer's preference is given based on the information obtained from the management server 3000 and related to the viewer's preference of the receiver 5000.

The addressable CM downloaded to the recording medium 5001 is temporarily stored in the DRAM processing unit 5104. Then, the addressable CM is separated by the demultiplexer 5303, the video stream is decoded by the video decoder 5311, the voice stream is decoded by the voice decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are synthesized by the synthesizer 5501 and input to the display 5002. The decoded voice data is input to the speaker system 5003 via the synthesizer 5502. Thus, the addressable CM is output through the display 5002 and the speaker system 5003.

The application control unit 5201 controls each module of the receiver 5000 based on the application control information related to playback of the addressable CM, and plays the addressable CM in a predetermined addressable CM segment.

(Configuration example of management server)

FIG. 5 is a hardware configuration diagram of the management server 3000. As shown in FIG. 5, the management server 3000 includes a CPU (Center Processing Unit) 3051, ROM (Read Only Memory) 3052, RAM (Random Access Memory) 3053, storage unit 3054, and communication unit 3055.

The storage unit 3054 is a storage unit such as an HDD or an SSD. The storage unit 3054 stores a preference analysis program to be described later. The CPU 3051 operates based on the preference analysis program, thereby analyzing the viewer's preference, and notifying the analysis result (the preference analysis information) to the CM distribution server 4000. As a result, the addressable CM that matches the viewer's preference is distributed to the receiver 5000 of the viewer, inserted between programs, and played.

(Function of management server)

6 is a functional block diagram of each function realized by the CPU 3051 of the management server 3000 executing a preference analysis program. As shown in FIG. 6, the CPU 3051 implements the functions of the storage control unit 3100, the analysis unit 3200, the communication control unit 3300, and the voice recognition unit 3400 as shown in FIG. 6.

The storage unit 3100 stores the viewing history in the receiver 5000 managed by the management server 3000. The viewing history includes, for example, program title, program ID, program summary, artist, broadcast date and time, and other data.

In addition, the storage control unit 3100 performs storage and playback control of the storage unit 3054 for the viewing history, playback history, recording settings, and viewing reservation settings received from the receiver 5000. Furthermore, the storage control unit 3100 performs storage and playback control of the preference information acquired from the external device 6000 of the viewer to the storage unit 3054.

In addition, in the broadcasting system of the embodiment, the voice operation device 7000 can perform voice operation on the receiver 5000 or the like. The management server 3000 recognizes the operation voice acquired from the voice operation device 7000 through the voice recognition unit 3400 and delivers it to the receiver 5000, whereby the voice operation of the receiver 5000 can be performed. The storage control unit 3100 performs storage playback control of the operation history information corresponding to the operation voice for the receiver 5000 and the like acquired from the voice operation device 7000 to the storage unit 3054.

The analyzing unit 3200 analyzes the viewer's preferences based on the viewing history and the attribute information of the viewer 5000 of the receiver 5000 managed by the management server 3000. The attribute information of the viewer is information obtained from the viewer through questionnaire research in advance (for example, when the receiver is purchased, etc.). The attribute information of the viewer includes, for example, gender information and age information on the members of the family.

From the above information, for example, the viewer's preference of the receiver 5000 managed by the management server 3000 is estimated. For example, information such as car preference, sports preference, and travel preference can be obtained from the viewing tendency of the viewer.

In addition, for example, in the broadcast program "a" targeting the target level "Y", when playing the CM about the product "n" matching the preference of the target level "Y", it is determined that it belongs to the product "m" The viewers who are interested in the target layer "X" are still watching the broadcast program "a".

In this case, for example, the analysis unit 3200 sets the CM segment regarding the product "n" as the addressable CM segment, and can determine that it is suitable for providing viewers belonging to the target level "X" and is suitable for providing the product "m". Addressable CM.

In addition, in addition to this, parents of families with children may consider setting up an addressable CM segment in the broadcast program at night time that the parents think that they are watching, and providing addressable CM of products related to children Situation etc.

The communication control unit 3300 notifies the broadcasting station 1000 of the above-mentioned analysis result generated by the analysis unit 3200, for example. The above analysis result is obtained by the advertising company AD via the broadcasting station 1000, and the addressable CM segment is purchased by the advertiser of the target product (the client who commissioned the advertising company to create an advertisement) MC.

In addition, the communication control unit 3300 notifies, for example, the broadcasting station 1000 of the effectiveness of the distribution when the purchased addressable CM segment actually released the addressable CM. The above-mentioned release effect is reported to the advertising company AD or the advertiser (the client who commissioned the advertising company to make the advertisement) MC via the broadcasting station 1000.

In addition, the communication control unit 3300 notifies the receiver 5000 of the viewer's preference analyzed by the analysis unit 3200. As a result, when the receiver 5000 obtains the addressable CM from the CM distribution server 4000, it can selectively obtain the addressable CM that matches the viewer's preference.

The communication control unit 3300 transmits the CM list used by the viewer to select the desired CM to the external device 6000 and the receiver 5000 of the viewer, which will be described later. This CM list is a list of CM names and the like. The viewer selects the CM to be released from the list and specifies the management server 3000. The communication control unit transmits information indicating the CM designated from the viewer and preference analysis information indicating the viewer's preference analyzed by the analyzing unit 3200 based on the CM designated from the viewer to the server 4000 for CM distribution.

(Hardware structure of external device)

FIG. 7 is a diagram showing the hardware configuration of the external device 6000. As shown in FIG. 7, the external device 6000 includes a CPU 6031, ROM 6032, RAM 6033, timer 6034, storage unit 6035, communication unit 6036, display unit 6037, operation unit 6038, speaker unit 6039, and microphone unit 6040.

The storage unit 6035 stores a pointing application. The CPU 6031 notifies the management server 3000 of preference information indicating the viewer's preference based on the pointing application, details of which will be described later. Thereby, the CM that matches the viewer's preference is distributed from the management server 3000 via the CM distribution server 4000.

In addition, the storage unit 6035 stores image data captured by the user or acquired via the network. When the viewer specifies a desired image among the images represented by the image data, the viewer's preference is analyzed based on the image specified by the management server 3000, and the CM distribution server 4000 distributes the CM that matches the viewer's preference.

It should be noted that the voice operation device 7000 also has the same hardware structure as that shown in FIG. 7. In the case of the voice operation device 7000, the operation voice from the viewer is collected by the microphone unit 6040 and transmitted to the management server device 3000.

(Addressable CM playback)

FIG. 8 is a timing chart at the time of addressable CM broadcasting of the broadcasting system of the first embodiment. In the example of FIG. 8, the addressable CM in accordance with the preference of the viewer of the receiver 5000 has been downloaded into the recording medium 5001. Alternatively, in the broadcast program, the addressable CM matching the viewer's preference may be downloaded to the recording medium 5001 through asynchronous communication or the like.

As shown in FIG. 8, in the broadcast system of the first embodiment, when the main part of the broadcast program starts, the hybrid broadcast application related to the playback of the addressable CM starts. Although the hybrid broadcast application is started, it is controlled to be in a non-display state.

Specifically, the technical specifications of hybrid broadcasting are standardized as the technical specifications of the IPTV Forum and the specifications of ARIB (Association of Radio Industries and Businesses). Under the ARIB standard, when receiving the PMT (Program Map) included in the broadcast signal, the receiver 5000 activates the BML (Broadcast Markup Language) content as data broadcast content based on the PID (Packet ID) described in the PMT . In the initial state, the application control information is acquired from the server device on the network through the script written in the BML content. After the acquisition, the hybrid broadcast application is started according to the acquired application control information.

The hybrid broadcast application is included in the broadcast signal, and when receiving the event message EM1 that announces the start of the CM, a predetermined screen is displayed overlapping the broadcast moving image. At this time, in the hybrid broadcast application, the application control unit 5201 controls the display of the graphics from the non-display state to the display state. That is, when the hybrid broadcast application is started, the control is non-display, and when the event message EM1 is received, the hybrid broadcast application screen is displayed in a transparent state. Therefore, it will not hinder the viewing of the original program. In a hybrid broadcast application, such interrupt display and overlay display can be performed under predetermined conditions. The event message EM1 is included in the broadcast signal before a predetermined time (for example, 1 second to several seconds ago) of the CM start time and is transmitted from the broadcast station 1000.

It should be noted that the hybrid broadcast application screen may not only be in a transparent state, but also be displayed in a translucent state. Even in this case, the main content of the program will not be completely hidden and will not hinder the viewing of the main content of the program. Furthermore, at this time, auxiliary information such as predetermined messages or marks may be displayed on the corner of the screen or the like for the viewer.

The hybrid broadcast application starts the playback of the downloaded addressable CM when it receives the event message EM2 indicating the start of the CM contained in the broadcast signal. Then, immediately after the playback of the addressable CM ends, the event message EM3 included in the broadcast signal indicating the end of the CM is received. The length of the addressable CM is set corresponding to the length of the addressable CM segment, so the playback of the addressable CM ends immediately before the event message EM3 is received.

(An example of the display screen of the receiver)

Next, FIG. 9 is an example of a display screen displayed by the receiver 5000 on the display 5002. The display screen shown in FIG. 9 is displayed before the addressable CM downloads to the recording medium 5001 of the receiver 5000.

As shown in FIG. 9, when downloading the addressable CM from the CM distribution server 4000 to the recording medium 5001 of the receiver 5000, the integrated controller 5200 displays a message requesting the viewer 5000 of the receiver 5000 to use the recording medium 5001. . As the content of the message, not only for the use promise, but also a message display asking for the specific usage amount such as "use a few GB". Thereby, it can be indicated that the viewer cannot use the recording medium 5001 owned by the viewer at will, and it can also indicate how much capacity of the recording medium 5001 is used. The download of the addressable CM is performed at an arbitrary timing when the recording medium 5001 is not used after the viewer's promise is obtained.

FIG. 10 is an example of a screen displayed on the display 5002 by the receiver 5000 during playback of the addressable CM. As shown in FIG. 10, when the receiver 5000 receives the event message EM1 indicating that the CM is about to start, the hybrid broadcast application may include a translucent screen containing messages or marks as auxiliary information indicating the replacement of the CM SCa is displayed superimposed on the broadcast moving image. By not displaying it transparently, it is easy to observe the message or mark. As a result, the viewer can know the start of the addressable CM, and can indicate in advance the CM (advertisement) that is of interest to the viewer. Therefore, the viewer is more interested in watching than the normal CM.

FIG. 11 is another example of the screen displayed on the display 5002 by the receiver 5000 during playback of the addressable CM. As shown in FIG. 11, when the receiver 5000 receives the event message EM2 indicating the start of the CM, the hybrid broadcast application configures the dynamic image SCb addressable to the CM in the screen SCa for display and playback. At this time, the message of CM replacement can be displayed on the screen SCa. With respect to the screen SCa displayed on the entire screen, the moving image SCb of the addressable CM is displayed in, for example, a smaller area than the screen SCa. Therefore, the message in the CM replacement is not hidden and continues to be displayed as it is. Thereby, even in the addressable CM, it can be shown to the viewer that this is the addressable CM, and the viewer can be interested.

It should be noted that the moving image SCb of the addressable CM may be displayed on the entire screen regardless of the example in FIG. 11. Moreover, at this time, the message in the CM replacement may be displayed in the dynamic image SCb of the addressable CM, or may be hidden. That is, even in a state where the moving image SCb of the addressable CM is displayed on the entire screen, the message in the CM replacement can be displayed in the frame of the moving image SCb.

The hybrid broadcast application makes the screen SCa and the moving image SCb non-display after the playback of the addressable CM ends, and returns the display on the display 5002 to the original broadcast moving image screen.

(Display processing in the receiver)

FIG. 12 is a flowchart showing an example of a procedure of display processing of the addressable CM in the receiver 5000.

As shown in FIG. 12, when the main content of the broadcast program starts and the PMT included in the broadcast signal is received from the receiver 5000 (step S101), the application control unit 5201 starts the hybrid broadcast application and sets it to non-display (step S102). The hybrid broadcast application waits for the reception of the event message EM1 for which the CM starts to be announced (step S103: No).

When the receiver 5000 receives the event message EM1 (step S103: YES), the hybrid broadcast application displays an application screen based on the hybrid broadcast application. That is, it changes from the non-display state to the display state (step S104). The application screen may be a transparent screen or a screen SCa including a message to replace the CM. And, the hybrid broadcast application waits for the reception of the event message EM2 indicating the start of the CM (step S105: NO).

When the receiver 5000 receives the event message EM2 (step S105: YES), the hybrid broadcast application displays the dynamic image SCb of the addressable CM overlapping with the transparent screen or screen SCa, and starts the playback of the addressable CM (step S106) . After the lapse of the prescribed time, the hybrid broadcast application ends the playback of the addressable CM (step S107). Furthermore, the hybrid broadcast application makes the (screen SCa and) moving image SCb non-display. That is, the display state is changed to the non-display state (step S108). The hybrid broadcast application waits for the reception of the event message EM3 indicating the end of the CM (step S109: No).

When the receiver 5000 receives the event message EM3 (step S109: YES), the display processing of the addressable CM in the receiver 5000 ends.

In recent years, the viewing history of contents via TV or the Internet has been collected to analyze viewers' preferences, purchase actions, and so on. Such analysis results can be effectively used in addressable CM distribution for specific viewers. However, it is difficult to replace the addressable CM in the CM segment in a general broadcast program for display.

In the receiver 5000 of the broadcast system of the first embodiment, the hybrid broadcast application appropriately performs screen display related to the addressable CM according to the event messages EM1 to EM3 and the like contained in the broadcast signal. Thereby, the addressable CM can be displayed and played instead of the broadcast-based CM.

In addition, in the receiver 5000, the hybrid broadcast application is activated in advance by the application control unit 5201 and controlled to be non-displayed. By starting in advance, the playback of the addressable CM can be started at an earlier time corresponding to the start of the addressable CM segment.

In addition, in the receiver 5000, when switching from the broadcast moving image, the hybrid broadcast application displays a screen SCa including, for example, a message to replace the CM. Thereby, it is possible to fill the time lag generated when switching from the broadcast moving image, and smoothly change the screen to the moving image of the addressable CM without giving the viewer a sense of disobedience.

(Modification of the first embodiment)

13 to 15 are examples of screens displayed on the display of a receiver of a broadcasting system that is a modification of the first embodiment during addressable CM playback.

As shown in FIG. 13, in the receiver of the modified example, the hybrid broadcast application can display the blank space of the screen SCc that is overlapped with the broadcast dynamic image, that is, the frame of the dynamic image SCb that can be addressed to the CM indicates that it is playing. The addressable CM object viewer's mark MKa and other auxiliary information. Thus, in the example of FIG. 13, the viewer can immediately find the “car-related” CM.

As shown in FIG. 14, in the receiver of the modified example, the hybrid broadcast application may be in a blank space of the screen SCd displayed overlapped with the broadcast dynamic image, in addition to information such as the addressable CM mark MKa in the current playback or Instead, information such as a mark MKb indicating the target viewer of the addressable CM to be played next is displayed. The information indicating the addressable CM to be played next may be a thumbnail or the like. Thus, as shown in the example of FIG. 14, the viewer can know in advance that the CM of “car-related” displays the CM of “baseball-related” next (in advance notification of the CM), so that the viewer can be more interested.

As shown in FIG. 15, in the receiver of the modified example, the hybrid broadcast application can change the color and pattern of the screens SCe and SCf displayed overlapping the broadcast dynamic image corresponding to the age level of the target audience of the addressable CM , Texture, etc. The screen of FIG. 15(a) is an example of the screen SCe of the addressable CM for the elderly. The screen of FIG. 15(b) is an example of the screen SCf of the addressable CM for young people. The observability is changed by the color of the screen or the like according to the age of the viewer. Therefore, by changing the screen, the addressable CM can be more easily observed. In addition, when the screen is changed, the viewer can select the screen SCe or SCf.

[Second embodiment]

Next, the broadcast system of the second embodiment will be described. The broadcast system of the second embodiment is an example when the broadcast signal does not include an event message. It should be noted that the broadcast system of the second embodiment also has the same configuration as the broadcast system of the first embodiment. In the following description, referring to FIG. 4 and the like, the configuration corresponding to the configuration of the first embodiment is denoted by the same symbols.

(Addressable CM playback)

FIG. 16 is a timing chart during addressable CM playback of the system of the second embodiment. In the example of FIG. 16, the management server 3000 notifies the receiver 5000 of the predetermined time of the addressable CM segment in the predetermined broadcast program notified from the broadcast station 1000 in advance. The hybrid broadcast application of the receiver 5000 performs replacement display of the addressable CM based on the predetermined time notified from the management server 3000.

As shown in FIG. 16, when the main content of the broadcast program starts and the receiver 5000 receives the PMT included in the broadcast signal, the application control unit 5201 starts the hybrid broadcast application. At this time, as in the embodiment, the hybrid broadcast application is not displayed.

At the time T1, which is a predetermined time when the CM in the broadcast program starts to be announced, the hybrid broadcast application displays, for example, a transparent screen or a half of the auxiliary information including a message such as a message to replace the CM, overlapping the broadcast moving image. Transparent picture.

When it is time T2 which is the CM start time, the hybrid broadcast application starts to play the downloaded addressable CM. Also, immediately after the playback of the addressable CM ends, it becomes time T3 immediately after the end of the CM.

(Display processing in the receiver)

FIG. 17 is a flowchart showing an example of the procedure of display processing of the addressable CM in the receiver 5000 of the broadcast system of the second embodiment.

In the flowchart of FIG. 17, the receiver 5000 acquires the information at a predetermined time related to the addressable CM segment from the management server 3000 in advance (step S210).

When the main content of the broadcast program starts and the receiver 5000 receives the PMT included in the broadcast signal (step S211), the application control unit 5201 activates the hybrid broadcast application and sets it to non-display (step S212). The hybrid broadcast application waits for the time T1 at which the CM starts to be announced (step S213: NO).

When it is time T1 (step S213: Yes), the hybrid broadcast application displays a transparent screen or a screen SCa including a message to replace the CM (step S214). Then, the hybrid broadcast application waits for time T2 which is the CM start time (step S215: No).

When it is time T2 (step S215: YES), the hybrid broadcast application arranges and displays the moving image SCb of the addressable CM in the transparent screen or screen SCa, and starts the playback of the addressable CM (step S216). After the lapse of the prescribed time, the hybrid broadcast application ends the playback of the addressable CM (step S217). Then, the hybrid broadcast application makes the (screen SCa and) moving image SCb non-display (step S218). The hybrid broadcast application waits for time T3 which is the CM end time (step S109: No).

When it is time T3 (step S219: YES), the display process of the addressable CM in the receiver 5000 ends.

In the receiver 5000 of the second embodiment, information about a predetermined time related to the addressable CM segment is acquired from the management server 3000 in advance. In addition, the hybrid broadcast application appropriately performs screen display related to the addressable CM according to times T1 to T3 and the like. Thereby, even when the broadcast signal does not include the event message, the addressable CM can be displayed and played instead of the broadcast-based CM.

[Third Embodiment]

Next, the broadcast system of the third embodiment will be described. In the broadcasting system of the third embodiment, the management server 3000 collects information not related to television viewing via an external device 6000 such as a portable terminal or a personal computer device (PC) that is physically different from the receiver 5000. The management server 3000 analyzes the viewer's preference based on the information collected from the external device that is not related to television viewing. In other words, the viewer uses the external device 6000 to notify the management server 3000 of his or her preference, and the management server 3000 issues the CM corresponding to the notified viewer's preference. As a result, the viewer can watch the CM that matches his own preferences.

FIG. 18 is a diagram showing an overview of the broadcasting system of the third embodiment. As shown in FIG. 18, in the case of the broadcast system of the third embodiment, the viewer uses the external device 6000 to transmit preference information indicating his own preference to the management server 3000. Note that, as the external device 6000, for example, a portable terminal 6000a or a personal computer device 6000b can be used.

The analysis unit 3200 of the management server 3000 shown in FIG. 6 analyzes the viewer's preference based on the preference information provided from the viewer. The communication control unit 3300 controls the communication unit 3055 to transmit preference analysis information indicating the viewer's preference to the server 4000 for CM distribution. As a result, the addressable CM that matches the viewer's preference is played on the receiver 5000, and the viewer can watch it.

Specifically, the CPU 6031 of the external device 6000 shown in FIG. 7 implements the functions shown in FIG. 19 by executing the pointing application stored in the storage unit 6035. That is, the CPU 6031 realizes the list acquisition unit 6050, the operation detection unit 6060, the display control unit 6070, and the communication control unit 6080 by executing the application providing program.

In the case of this third embodiment, the communication control unit 3300 of the management server 3000 transmits the CM list to the external device 6000 of the viewer in advance. This CM list is a list showing various information such as artist name, program type, product type, atmosphere of CM, title of song used in CM, singer, and the like. The communication control unit 6080 and the list acquisition unit 6050 acquire the CM list transmitted from the management server 3000. The display control unit 6070 displays the acquired CM list on the display unit 6037.

FIG. 20( a) is a diagram showing an example of the CM list displayed on the display unit 6037 of the external device 6000. From the CM list displayed on the external device 6000, the viewer performs a designated operation via the operation unit 6038 on the artist name, program type, and the like that match his own preference. When this designated operation is detected, the display control unit 6070 controls the display unit 6037 to display a message asking whether to watch the CM in which the designated artist has appeared or the designated type of CM. Fig. 20(a) is an example of an artist who specifies the artist name "CC". Therefore, as shown in FIG. 20( b ), the display control unit 6070 performs a display control on the display unit 6037 with a message asking whether to watch the CM watched by CC or CC? Yes/No.

Regarding this message, when the viewer selects viewing (operation of selecting Yes), the communication control unit 6080 transmits information indicating the artist name or program type specified by the viewer to the management server 3000 as favorite information.

Thereby, the management server 3000 notifies the viewer's preference to the CM distribution server 4000, and the CM distribution server 4000 releases the addressable CM that matches the viewer's preference to the receiver's receiver 5000, between programs, etc. Was played.

That is, in the case of the third embodiment, the viewer's preference is not estimated on the management server 3000 side, but the viewer himself specifies his own preference. Therefore, in the server 4000 for CM distribution, an addressable CM that matches the viewer's preference can be selected and transmitted to the receiver 5000 of the viewer. Therefore, in addition to being able to provide advertisements that match the viewer's preferences, the same effects as the above-described embodiments can be obtained.

[Fourth embodiment]

Next, the broadcast system of the fourth embodiment will be described. In the case of the broadcast system of the fourth embodiment, the viewer specifies the image stored in the external device 6000 or the sample image acquired from the management server 3000. Thereby, the viewer's preference is estimated based on the image designated by the viewer, and the addressable CM corresponding to the estimated preference is provided.

That is, in the case of the broadcasting system of the fourth embodiment, the CPU 6031 of the external device 6000 shown in FIG. 7 executes the pointing provision application program stored in the storage unit 6035, as shown in FIG. The communication control unit 6080 implements the image detection unit 6090 together.

The image detection unit 6090 detects the image data stored in the storage unit 6035 of the external device 6000. The display control unit 6070 displays the images of the detected image data in a list on the display unit 6037. Alternatively, the communication control unit 3300 of the management server 3000 transmits the list of sample images to the external device 6000. The list acquisition unit 6050 and the communication control unit 6080 of the external device 6000 acquire a list of sample images, and display the list on the display unit 6037.

FIG. 22 is a diagram showing images displayed on the display unit 6037 of the external device 6000 in a list. When the viewer displays a list of images on the display unit 6037, as shown in FIG. 22(a), the viewer performs a selection operation on an image that matches his own preference via the operation unit 6038. The example of FIG. 22(a) is an example in which an image of a mountain is selected.

When such a selection operation of an image is detected, the display control unit 6070 will display a message asking whether to watch the CM containing the selected image on the display unit 6037 to perform display control. FIG. 22(a) is an example of an image with mountains selected. Therefore, as shown in FIG. 22(b), the display control unit 6070 displays the image of the selected mountain, and displays a message asking whether to watch, such as "View CM containing such an image? Yes/No", on the display unit 6037 control.

Regarding this message, when the viewer selects viewing (operation of selecting “Yes”), the communication control unit 6080 transmits the image data of the image selected by the viewer to the management server 3000 as favorite information.

As a result, the management server 3000 transmits the image data of the image corresponding to the viewer's preference to the CM distribution server 4000, and the CM distribution server 4000 distributes the image including the image selected by the viewer to the receiver 5000 of the viewer CM can be addressed and played between programs.

In the case of the fourth embodiment, the viewer's preference is not estimated on the management server 3000 side, but the viewer specifies an image selected by him to match his own preference. Therefore, in the server 4000 for CM distribution, it is possible to select an addressable CM including an image matching the viewer's preference, and transmit it to the receiver 5000 of the viewer. Therefore, in addition to being able to provide advertisements that match the viewer's preferences, the same effects as the above-described embodiments can be obtained.

It should be noted that in the third embodiment, the viewer selects and specifies an advertisement matching his own preference via the external device 6000, and in the fourth embodiment, the viewer selects and specifies his preference via the external device 6000. Matching images. In addition, the viewer may designate, for example, the location information of the place of travel to the management server 3000 via the external device 6000, or the merchandise information (purchase information) of the merchandise purchased through communication sale to the management server 3000. In this case, the management server 3000 acquires position information or product information (purchase information) as the preference information and analyzes it, and transmits the analysis result to the CM distribution server 4000 as the preference analysis information. Thus, in the same manner as described above, the CM distribution server 4000 distributes to the receiver 5000 of the viewer a CM that matches the viewer's preference indicated by the merchandise information (purchase information) of the merchandise sold at the place of travel or sold through communication. . Therefore, the viewer can watch the addressable CM corresponding to his own preference.

[Fifth Embodiment]

Next, the broadcast system of the fifth embodiment will be described. The broadcasting system of this fifth embodiment is an example in which the viewer uses the voice operation device 7000 to estimate the viewer's preference based on the voice operation history of the receiver 5000, and provides an addressable CM corresponding to the estimated preference.

FIG. 23 is a diagram showing an overview of such a broadcasting system of the fifth embodiment. As shown in FIG. 23, in the case of the broadcast system of the fifth embodiment, when a viewer issues a voice indicating the operation of the receiver 5000 to the voice operation device 7000, the voice is collected by the microphone unit 6040 shown in FIG. . The collected voice is sent to the management server 3000 as an electrical signal, that is, voice data.

The management server 3000 recognizes the viewer's voice data through the voice recognition unit 3400 shown in FIG. 6 and converts it into an operation command of the receiver 5000. Then, the communication control unit 3300 of the management server 3000 transmits an operation command to the display 5000 via the communication unit 3055. Thereby, the display 5000 can be operated remotely by voice.

On the other hand, the analysis unit 3200 of the management server 3000 analyzes the viewer's preference based on the operation command formed by the viewer's voice data. For example, when the viewer gives a voice instruction of "playing the live of artist A", it can be analyzed that the viewer's preference includes "artist A" by analyzing it. The communication control unit 3300 sends such analysis results to the CM distribution server 4000 as preference analysis information indicating the viewer's preference. As a result, the addressable CM that matches the viewer's preference can be played by the receiver 5000 to be watched by the viewer, and the same effects as the above-described embodiments can be obtained.

[Sixth Embodiment]

Next, the broadcast system of the sixth embodiment will be described. Each of the above-described embodiments is an example of specifying the viewer's preference via the external device 6000. In contrast, the sixth embodiment is an example in which the developing machine 5000 has the functions of the external device 6000 described above. In the case of this example, as shown in FIG. 24, the display 5000 collects various pieces of information such as recording viewing history, playback control history, recording settings, and viewing reservation settings and sends them to the management server 3000. The management server device 3000 analyzes the viewer's preference based on various information such as the recording viewing history received from the display machine 5000, and transmits the preference analysis information to the CM distribution server 4000. The CM distribution server 4000 transmits the addressable CM that matches the viewer's preference to the receiver 5000 of the viewer. Thereby, the addressable CM that matches the viewer's preference can be viewed.

Specifically, the integrated controller 5200 of the receiver 5000 shown in FIG. 4 realizes the functions of the information collection unit 5802 and the communication control unit 5804 as shown in FIG. 25 by executing a favorite application program stored in the storage medium 5001.

In the case of this example, the information collection unit 5802 of the receiver 5000 collects various kinds of information (operation log information) such as recording viewing history, playback control history, recording settings, and viewing reservation settings, and stores them in the storage medium 5001. The communication control unit 5804 reads the collected operation log information from the storage medium 5001 and sends it to the management server 3000.

The analysis unit 3200 of the management server 3000 analyzes the operation log information of the receiver 5000 to extract, for example, artist names or program types appearing in recorded programs or programs reserved for viewing as preference information. Then, the extracted preference information is transmitted to the server 4000 for CM distribution. Thereby, in addition to being able to view the addressable CM that is analyzed from the operation log of the receiver 5000 and matches the viewer's preference via the receiver's receiver 5000, the same effects as the above-described embodiments can be obtained.

[Seventh Embodiment]

Next, the broadcast system of the seventh embodiment will be described. The third embodiment and the fourth embodiment described above are examples in which the preference of the viewer is designated via the external device 6000. In contrast, the seventh embodiment is an example in which the viewer specifies his or her preferences by operating the display 5000.

(Selection action from the CM list based on the camera)

Specifically, the integrated controller 5200 of the receiver 5000 shown in FIG. 4 realizes the acquisition unit together with the information collection unit 5802 and the communication control unit 5804 shown in FIG. 25 by executing the favorite application program stored in the storage medium 5001. 5801 and each function of the display control unit 5803.

In the case of this example, the acquisition unit 5801 of the receiver 5000 acquires the CM list transmitted from the management server 3000. A preview video is added to each CM in the CM list. The display control unit 5803 causes the display 5002 to display the acquired CM list and preview area. FIG. 26 is a display example of the CM list displayed on the display 5002. In the case of the example of FIG. 26, the CM list is a list of pieces of information showing, for example, artist names, product types, CM atmosphere, titles of songs used in CM, and singers.

The viewer operates the operation unit 5005 of the display device 5000 to select, for example, a CM of a product type that he likes from the CM list that matches his own taste. When the viewer wants to watch the preview image of the CM, the viewer operates the operation unit 5005 to specify the preview of the CM. When the preview of the CM is designated, the display control unit 5803 controls the display of the preview image added to the CM selected by the viewer on the display 5002. Thereby, the viewer can confirm the selected CM in advance.

When the viewer selects the CM matching the preference, the communication control unit 5804 transmits the information indicating the CM selected by the viewer to the management server 3000 as the preference information. The analysis unit 3200 of the management server 3000 analyzes the viewer's preference based on the CM selected by the viewer, and transmits preference analysis information that is the result of the analysis to the server 4000 for CM distribution. As a result, in addition to being able to view the addressable CM that matches the viewer's preference via the viewer's receiver 5000, the same effects as the above-described embodiments can be obtained.

(Selection action from the image list based on the video camera)

The example described above is an example of selecting a desired CM from the CM list transmitted from the management server 3000. However, an addressable CM corresponding to the viewer's preference estimated based on the image specified by the viewer among the images recorded on the recording medium 5001 of the developing machine 5000 or the sample image acquired from the management server 3000 may also be provided.

In this case, the acquisition unit 5801 of the developing machine 5000 shown in FIG. 25 acquires the sample image from the management server 3000. Furthermore, the information collection unit 5802 collects images such as photographs taken by the viewer stored in the recording medium 5001. The display control unit 5803 displays these images as a list on the display 5002 as shown in FIG. 22.

The operator specifies an image whose operation matches his own preference from the images displayed in a list via the operation unit 5005. The communication control unit 5804 transmits the image selected by the viewer to the management server 3000 as favorite information. The analysis unit 3200 of the management server 3000 analyzes the viewer's preference based on the image selected by the viewer, and transmits preference analysis information that is the result of the analysis to the server 4000 for CM distribution. As a result, in addition to being able to view the addressable CM that matches the viewer's preference via the viewer's receiver 5000, the same effects as the above-described embodiments can be obtained.

In addition, in the description of the seventh embodiment, the display 5000 is described as a television display. However, the display machine 5000 may be a set-top box that receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via a network such as the Internet, or satellite broadcasting.

In the case of this set-top box, by sending the operation log information of the set-top box to the management server 3000, the advertisement information received from the management server 3000 is directly displayed (streamed) on the display device or temporarily stored in the storage unit. Then, the stored advertisement information is broadcasted and output at a predetermined timing such as between broadcast programs. As a result, the addressable CM that matches the viewer's preferences can be viewed in the same manner as described above.

Such an embodiment is an example and does not intend to limit the scope of the present invention. This new embodiment can be implemented in other various forms, and various omissions, substitutions, and changes can be made without departing from the gist of the invention. These embodiments and their modifications are included in the scope and gist of the invention, and are included in the invention described in the claims and the scope of equivalents thereof.

For example, in the above embodiments, the addressable CM downloaded in advance to the recording medium 5001 of the receiver 5000 is played, but it may also be based on MPEG-DASH (Moving, Pictures, Experts, Group, Dynamic, Adaptive, Streaming, Hyper Text, Transfer Protocol) To stream the addressable CM on the server 4000 for CM release.

In addition, in the description of each of the above-mentioned embodiments, an example has been described in which the CM segment in the broadcast program is replaced with an addressable CM. However, the addressable CM may insert and replace content distributed via the Internet.

In addition, each function shown in FIG. 6, FIG. 19, FIG. 21, and FIG. 22 is implemented by the CPU based on the program through software, but some or all of the functions may be implemented through hardware. Furthermore, the above-mentioned program may be stored in a computer-readable electronic medium in advance, and the computer may realize the above-described functions by causing the computer to read the program from the electronic medium. As an electronic medium, in addition to a recording medium such as a CD-ROM, it also includes a flash memory or a removable medium. In addition, the constituent elements may be stored in different computers distributed via a network in a distributed manner, and may be realized by communicating between the computers that make the constituent elements function.

Claims (20)

1. A receiving device, including:

   The collection department is configured to collect operation log information;

   The communication control part controls the communication part to send the operation log information collected by the collection part as preference information to at least a server device that distributes advertisements, and controls the reception of the communication part, to Receiving, in the server device, an advertisement transmitted corresponding to a preference parsed based on the preference information, the preference information indicating a preference of a viewer who performs an operation corresponding to the operation log information; and

   The playback unit performs streaming playback of the received advertisement or stores it in the storage unit to play at a predetermined timing.
2. The receiving device according to claim 1, wherein

   The communication control unit is configured to control the communication unit to receive list information of a plurality of advertisements sent from the server device,

   The communication control unit is configured to transmit information to the device using the information indicating the advertisement selected by the viewer from the list of advertisements indicated by the list information as the preference information.
3. The receiving device according to claim 2, wherein

   Each advertisement indicated by the list information is attached with a preview image,

   The receiving device further has a preview output function for outputting the preview video of the advertisement designated by the viewer.
4. The receiving device according to claim 1, wherein

   The communication control unit is configured to perform transmission control of the image selected by the viewer from the list of multiple images as the preference information to the server device.
5. The receiving apparatus according to claim 4, wherein

   The list of images is based on a plurality of images stored in the receiving device.
6. The receiving apparatus according to claim 4, wherein

   The server device sends multiple sample images,

   The communication control unit is configured to control transmission of the image selected by the viewer from the list of sample images received from the server device as the preference information to the server device.
7. A receiving method, including:

   The collection department collects operation log information;

   The communication control unit controls the communication unit to send the collected operation log information as preference information to at least a server device that publishes advertisements, and the communication control unit controls the reception of the communication unit so that the server device In, receiving an advertisement sent corresponding to a preference parsed based on the preference information, the preference information indicating the preference of a viewer who has performed an operation corresponding to the operation log information; and

   The playback unit performs streaming playback of the received advertisement or stores it in the storage unit to play it at a predetermined timing.
8. A transmission device, including:

   An acquiring unit, which acquires preference information that is input by a viewer via an input device and indicates the viewer's preferences;

   An analysis part, which analyzes the acquired preference information to form preference analysis information indicating the viewer's preference; and

   A transmission unit that transmits an advertisement corresponding to the preference indicated by the preference analysis information,

   The input device is a device different from the receiving device that receives the transmitted advertisement.
9. The transmission device according to claim 8, wherein

   The sending unit is configured to send the list information of a plurality of advertisements to the input device of the viewer,

   The acquisition unit is configured to acquire, from the list of advertisements displayed on the viewer's input device, information indicating the advertisement selected by the viewer as the preference information.
10. The transmission device according to claim 8, wherein

    The acquisition unit is configured to acquire the image selected by the viewer as the preference information from the list of images displayed on the input device of the viewer.
11. The transmission device according to claim 10, wherein

    The list of images is a list formed based on a plurality of images stored in the input device of the viewer.
12. The transmission device according to claim 10, wherein

    The sending part is used to send a plurality of sample images to the input device of the viewer,

    The acquisition unit is configured to acquire the image selected by the viewer as the preference information from the list of the sample images displayed on the input device of the viewer.
13. The transmission device according to claim 8, wherein

    The input device is a voice recognition device that performs voice recognition processing,

    The acquiring unit is configured to acquire, as the preference information, the operation voice of the viewer input via the voice recognition device for performing voice operation on the voice operation device,

    The analysis unit is configured to analyze the operation command corresponding to the operation voice to form preference analysis information indicating the preference of the viewer.
14. A sending method, including:

    The acquiring unit acquires preference information indicating the viewer's preference input by the viewer via the input device;

    The analyzing part analyzes the obtained preference information to form preference analysis information indicating the viewer's preference; and

    The transmission unit transmits an advertisement corresponding to the preference indicated by the preference analysis information,

    Among them, the input device is a device different from the receiving device that receives the transmitted advertisement.
15. A transceiver system, including a sending device and a receiving device, wherein,

    The sending device includes:

    The first sending unit is used to send the list information of multiple advertisements to the viewer's input device different from the receiving device;

    An acquisition unit for acquiring advertisements selected by the viewer from the list information via the input device as preference information indicating the viewer's preferences;

    An analysis unit, configured to analyze the acquired preference information to form preference analysis information indicating the viewer's preference; and

    A second sending unit for sending an advertisement corresponding to the preference indicated by the preference analysis information to the receiving device,

    The receiving device includes:

    A receiving unit for receiving the advertisement sent from the sending device; and

    The playing unit is used to play the received advertisement at a predetermined timing.
16. The transceiver system according to claim 15, wherein

    The acquisition unit of the transmission device acquires an image selected by a viewer from a list of images displayed on the input device of the viewer as the preference information.
17. The transceiver system according to claim 16, wherein

    The list of images is a list formed based on a plurality of images stored in the input device of the viewer.
18. The transceiver system according to claim 16, wherein

    The first sending part of the sending device is used to send a plurality of sample images to the input device of the viewer,

    The acquisition unit is configured to acquire, as the preference information, an image selected by the viewer from the list of the sample images displayed on the input device of the viewer.
19. The transceiver system according to claim 15, wherein

    The input device is a voice recognition device that performs voice recognition processing and is different from the receiving device,

    The acquiring section of the sending device is configured to acquire the operation voice of the viewer input via the voice recognition device for performing voice operation on the voice operation device as the preference information,

    The voice recognition device is used to recognize an operation command from the obtained operation voice,

    The analysis unit is configured to analyze the recognized operation command to form preference analysis information indicating the preference of the viewer.
20. A transceiver method, which is a transceiver method of a transceiver system including a sending device and a receiving device, wherein,

    The sending and receiving method performed by the sending device includes:

    The first sending unit sends the list information of a plurality of advertisements to an input device of the viewer different from the receiving device;

    The obtaining unit obtains the advertisement selected by the viewer from the list information via the input device as preference information indicating the preference of the viewer;

    The analyzing part analyzes the acquired preference information to form preference analysis information indicating the viewer's preference;

    The second sending unit sends an advertisement corresponding to the preference indicated by the preference analysis information to the receiving device;

    The sending and receiving method performed by the receiving device includes:

    The receiving unit receives the advertisement sent from the sending device; and

    The broadcasting unit plays the received advertisement at a predetermined timing.

Images