CN107609896A - A kind of method for the effective audient's amount of ad content for counting advertisement machine - Google Patents
A kind of method for the effective audient's amount of ad content for counting advertisement machine Download PDFInfo
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- CN107609896A CN107609896A CN201710696918.8A CN201710696918A CN107609896A CN 107609896 A CN107609896 A CN 107609896A CN 201710696918 A CN201710696918 A CN 201710696918A CN 107609896 A CN107609896 A CN 107609896A
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Abstract
The invention discloses a kind of method of the effective audient's amount of ad content for counting advertisement machine, including face tracking customer unit and face tracking service unit, the face tracking customer unit to use wireless connection with face tracking service unit；Face tracking customer unit includes face acquisition module, facial orientation analysis module, ad content acquisition module, information transmission modular, face tracking client；Face acquisition module, facial orientation analysis module, ad content acquisition module, information transmission modular are connected with face tracking client respectively, and the face tracking service unit includes server list, client monitors module, pays close attention to demographics module and face tracking service end；The present invention can count effective audient number of the advertisement machine in set period；The concern rate of ad content can be analyzed, contributes to the improvement of ad content, and as the basis for estimation of the location advertisement value.
Description
Technical field
The present invention relates to propagate with display technique field, more particularly to it is a kind of count advertisement machine ad content effectively by
The method of crowd's amount.
Background technology
The Traditional measurements index of advertising results is that effective audient of advertisement measures (volume of the flow of passengers) and readership score, such as：TV has
Audience ratings, newspaper have distribution rate, and the web advertisement has click volume and clicking rate.The characteristics of multimedia advertising audient is most of spectators
Passed by hurriedly before advertisement machine, may watch attentively may also not watch advertisement attentively, watch attentively the audient of advertisement may also stop it is longer
Time advertisement is watched before advertisement machine.
Application number：201510572235.2 patents disclose " advertisement machine and the commercial audience amount department of statistic based on advertisement machine
System ", the invention detect in the range of advertisement machine front preset whether have object by the sensor assembly in advertisement machine, if any, then
Detect whether the object is human body, so that it is determined that whether the commercial audience is effective audient, can more accurate statistics than prior art
Go out effective commercial audience amount.Although the invention can detect it is human body in front of advertisement machine by sensor assembly, nothing
Method judges whether the human body have viewed the advertisement, can not also judge the time that human body is resident before advertisement machine.
The content of the invention
It is an object of the invention to overcome above-mentioned weak point of the prior art and advertisement machine can be counted by providing one kind
Ad content effective audient amount method.
The present invention realizes in the following way：
A kind of method for the effective audient's amount of ad content for counting advertisement machine, it is characterised in that：Including more than one people
Face follows the trail of customer unit and face tracking service unit, and the face tracking customer unit uses nothing with face tracking service unit
Line connects；
The face tracking customer unit includes face acquisition module, facial orientation analysis module, ad content collection mould
Block, information transmission modular, face tracking client；The face acquisition module, facial orientation analysis module, ad content collection
Module, information transmission modular are connected with face tracking client respectively, face tracking client control face acquisition module, people
Face is towards analysis module, the action of ad content acquisition module, information transmission modular；Information transmission modular analyzes facial orientation
The content transmission that Current ad that the face information and ad content acquisition module of module collect plays is to face tracking service
Unit；Face tracking client control face acquisition module collection face information is analyzed by facial orientation analysis module,
And the human face data collected is transferred to face tracking service unit by information transmission modular；
The face tracking service unit include server list, client monitor module, concern demographics module and
Face tracking service end, the server list, client monitor module, concern demographics module takes with face tracking respectively
Business end is connected；Face tracking service end control server list, client monitor module, pay close attention to the dynamic of demographics module
Make, server list is collected and the number information of storage concern；Concern demographics module will be sent out from face tracking customer unit
Face information, the content of Current ad broadcasting sent, carry out concern number analytic statistics；
Face upward the anglec of rotation of bowing in the locus for representing face with R (x)；The locus left/right rotation of face is represented with R (y)
The head anglec of rotation；Locus of face or so head anglec of rotation partially is represented with R (z)；
When the locus angle of face meets R (x1)≤R (x)≤R (x2), and R (y1)≤R (y)≤R (y2), and R
(z1) during≤R (z)≤R (z2), wherein R (x1), R (x2), R (y1), R (y2), R (z1), R (z2) are default angle, then table
Face of leting others have a look at just is being look at the ad content of Current ad machine, it is believed that meets the first condition of the setting；
When face watches time T >=T (x) of the ad content of Current ad machine attentively, T (x) represents the default time, it is believed that full
The second condition of the foot setting；
When first condition and second condition meet simultaneously, represent that the pedestrian has paid close attention to the ad content, increase is paid close attention to
Number and the storage of currently playing ad content are cancelled to the face tracking for the pedestrian having focused on into server list,
Continue to follow the trail of next face；Client is monitored face collection situation of the module to face tracking customer unit and supervised in real time
Listen.
Further, the facial orientation analysis module uses Kinect sensor, detection range at ± 25 degree, catch and
Analyze the different towards angle of face.
Further, the face acquisition module gathers face information using IP Camera.
The beneficial effects of the present invention are：Effective audient number of the advertisement machine in set period can be counted；Can be with
The concern rate of ad content is analyzed, contributes to the improvement of ad content, and as the basis for estimation of the location advertisement value.
Brief description of the drawings
Fig. 1 schematic structural views of the invention.
Embodiment
Below by specific embodiment, and with reference to accompanying drawing, technical scheme is described in further detail.Should
Work as understanding, embodiments of the present invention are not limited to the following examples, any formal accommodation done to the present invention
And/or change and fall within the scope of the present invention.
Embodiment：
A kind of method for the effective audient's amount of ad content for counting advertisement machine, as shown in figure 1, including more than one face
Tracking customer unit 1 and face tracking service unit 2, the face tracking customer unit 1 use with face tracking service unit 2
Wireless connection；
The face tracking customer unit 1 includes face acquisition module 11, facial orientation analysis module 12, ad content and adopted
Collect module 13, information transmission modular 14, face tracking client 15；The face acquisition module 11, facial orientation analysis module
12nd, ad content acquisition module 13, information transmission modular 14 are connected with face tracking client 15 respectively, face tracking client
The control of end 15 face acquisition modules 11, facial orientation analysis module 12, ad content acquisition module 13, information transmission modular 14
Action；Information transmission modular 14 collects the face information of facial orientation analysis module 12 and ad content acquisition module 13
The content transmission that Current ad plays is to face tracking service unit 2；Face tracking client 15 controls face acquisition module 11
Collection face information is analyzed by facial orientation analysis module 12, and the human face data collected is passed through into information transfer mould
Block 14 is transferred to face tracking service unit 2；
The face tracking service unit 2 includes server list 21, client monitors module 22, concern demographics mould
Block 23 and face tracking service end 24, the server list 21, client monitor module 22, concern demographics module 23 is divided
It is not connected with face tracking service end 24；Face tracking service end 24 control server list 21, client monitor module 22,
The action of demographics module 23 is paid close attention to, the number information of concern is collected and stored to server list 21；Pay close attention to demographics mould
The content that block 23 plays the face information sent from face tracking customer unit 1, Current ad, carries out concern number analysis
Statistics：
Face upward the anglec of rotation of bowing in the locus for representing face with R (x)；The locus left/right rotation of face is represented with R (y)
The head anglec of rotation；Locus of face or so head anglec of rotation partially is represented with R (z)；
When the locus angle of face meets R (x1)≤R (x)≤R (x2), and R (y1)≤R (y)≤R (y2), and R
(z1) during≤R (z)≤R (z2), wherein R (x1), R (x2), R (y1), R (y2), R (z1), R (z2) are default angle, then table
Face of leting others have a look at just is being look at the ad content of Current ad machine, it is believed that meets the first condition of the setting；
When face watches time T >=T (x) of the ad content of Current ad machine attentively, T (x) represents the default time, it is believed that full
The second condition of the foot setting；
When first condition and second condition meet simultaneously, represent that the pedestrian has paid close attention to the ad content, increase is paid close attention to
Number and the storage of currently playing ad content are into server list 21, while the face for cancelling the pedestrian to having focused on chases after
Track, continue to follow the trail of next face；Client monitors module 22 and the face collection situation of face tracking customer unit 1 is carried out in fact
When monitor.
In the present embodiment, facial orientation analysis module 12 uses Kinect sensor, detection range at ± 25 degree, catch and
Analyze the different towards angle of face.
In the present embodiment, face acquisition module 11 gathers face information using IP Camera.
Embodiments of the invention are the foregoing is only, are not intended to limit the scope of the invention, it is every to utilize this hair
The equivalent structure or equivalent flow conversion that bright specification and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (3)
- A kind of 1. method for the effective audient's amount of ad content for counting advertisement machine, it is characterised in that：Including more than one face Customer unit and face tracking service unit are followed the trail of, the face tracking customer unit is with face tracking service unit using wireless Connection；The face tracking customer unit includes face acquisition module, facial orientation analysis module, ad content acquisition module, letter Cease transport module, face tracking client；The face acquisition module, facial orientation analysis module, ad content acquisition module, Information transmission modular is connected with face tracking client respectively, face tracking client control face acquisition module, face court To analysis module, the action of ad content acquisition module, information transmission modular；Information transmission modular is by facial orientation analysis module Face information and the content transmission that plays of the Current ad that collects of ad content acquisition module to face tracking service unit； Face tracking client control face acquisition module collection face information is analyzed by facial orientation analysis module, and will be adopted The human face data collected is transferred to face tracking service unit by information transmission modular；The face tracking service unit includes server list, client monitors module, pays close attention to demographics module and face Scout service end, the server list, client monitor module, concern demographics module respectively with face tracking service end It is connected；Face tracking service end control server list, client monitor module, pay close attention to the action of demographics module, clothes Be engaged in the number information that device list is collected and storage is paid close attention to；Concern demographics module will be sent from face tracking customer unit The content that face information, Current ad play, carries out concern number analytic statistics；Face upward the anglec of rotation of bowing in the locus for representing face with R (x)；Represent that the locus of face or so rotary head is revolved with R (y) Gyration；Locus of face or so head anglec of rotation partially is represented with R (z)；When the locus angle of face meets R (x1)≤R (x)≤R (x2), and R (y1)≤R (y)≤R (y2), and R (z1)≤ During R (z)≤R (z2), wherein R (x1), R (x2), R (y1), R (y2), R (z1), R (z2) are default angle, then it represents that face Just it is being look at the ad content of Current ad machine, it is believed that meet the first condition of the setting；When face watches time T >=T (x) of the ad content of Current ad machine attentively, T (x) represents the default time, it is believed that meeting should The second condition of setting；When first condition and second condition meet simultaneously, represent that the pedestrian has paid close attention to the ad content, concern number will be increased Store into server list, while cancel to the face tracking for the pedestrian having focused on currently playing ad content, continue Follow the trail of next face；Client is monitored face collection situation of the module to face tracking customer unit and monitored in real time.
- A kind of 2. method of effective audient's amount of ad content for counting advertisement machine according to claim 1, it is characterised in that： The facial orientation analysis module uses Kinect sensor, and detection range catches and analyzed the different courts of face at ± 25 degree To angle.
- A kind of 3. method of effective audient's amount of ad content for counting advertisement machine according to claim 1, it is characterised in that： The face acquisition module gathers face information using IP Camera.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710696918.8A CN107609896A (en) | 2017-08-15 | 2017-08-15 | A kind of method for the effective audient's amount of ad content for counting advertisement machine |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108416328A (en) * | 2018-03-29 | 2018-08-17 | 包云清 | Panorama ambient image analysis system |
| CN108564038A (en) * | 2018-04-16 | 2018-09-21 | 上海小蚁科技有限公司 | Statistical method and device, storage medium, the terminal of customer's visit capacity |
| CN108875678A (en) * | 2018-06-29 | 2018-11-23 | 上海小蚁科技有限公司 | The concern number of subject matter determines method and device, storage medium, terminal |
| CN109002778A (en) * | 2018-06-29 | 2018-12-14 | 上海小蚁科技有限公司 | Concern amount determines method and device, storage medium, terminal |
| CN109377288A (en) * | 2018-11-27 | 2019-02-22 | 西安数拓网络科技有限公司 | Analysis method and device are launched in a kind of advertisement |
| CN110309710A (en) * | 2019-05-20 | 2019-10-08 | 特斯联（北京）科技有限公司 | Content based on recognition of face pays close attention to big data processing method, apparatus and system |
| CN110765828A (en) * | 2018-07-25 | 2020-02-07 | 卢帆 | Visual recognition method and system |
| CN114266598A (en) * | 2021-12-22 | 2022-04-01 | 深圳市普渡科技有限公司 | Advertisement playing equipment, method and system for confirming customer-catching effect and related devices |
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| CN106295480A (en) * | 2015-06-09 | 2017-01-04 | 上海戏剧学院 | Multi-orientation Face identification interactive system |
| CN106934650A (en) * | 2016-11-28 | 2017-07-07 | 深圳网猫科技有限公司 | A kind of advertisement machine business diagnosis method and device |
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2017
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106295480A (en) * | 2015-06-09 | 2017-01-04 | 上海戏剧学院 | Multi-orientation Face identification interactive system |
| CN106934650A (en) * | 2016-11-28 | 2017-07-07 | 深圳网猫科技有限公司 | A kind of advertisement machine business diagnosis method and device |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108416328A (en) * | 2018-03-29 | 2018-08-17 | 包云清 | Panorama ambient image analysis system |
| CN108416328B (en) * | 2018-03-29 | 2018-12-18 | 六安志成智能科技有限公司 | Panorama ambient image analysis system |
| CN108564038A (en) * | 2018-04-16 | 2018-09-21 | 上海小蚁科技有限公司 | Statistical method and device, storage medium, the terminal of customer's visit capacity |
| CN108875678A (en) * | 2018-06-29 | 2018-11-23 | 上海小蚁科技有限公司 | The concern number of subject matter determines method and device, storage medium, terminal |
| CN109002778A (en) * | 2018-06-29 | 2018-12-14 | 上海小蚁科技有限公司 | Concern amount determines method and device, storage medium, terminal |
| CN110765828A (en) * | 2018-07-25 | 2020-02-07 | 卢帆 | Visual recognition method and system |
| CN109377288A (en) * | 2018-11-27 | 2019-02-22 | 西安数拓网络科技有限公司 | Analysis method and device are launched in a kind of advertisement |
| CN110309710A (en) * | 2019-05-20 | 2019-10-08 | 特斯联（北京）科技有限公司 | Content based on recognition of face pays close attention to big data processing method, apparatus and system |
| CN114266598A (en) * | 2021-12-22 | 2022-04-01 | 深圳市普渡科技有限公司 | Advertisement playing equipment, method and system for confirming customer-catching effect and related devices |
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Application publication date: 20180119 |