CN113393263A - Intelligent advertisement analysis and promotion system based on big data - Google Patents
Intelligent advertisement analysis and promotion system based on big data Download PDFInfo
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- CN113393263A CN113393263A CN202110562917.0A CN202110562917A CN113393263A CN 113393263 A CN113393263 A CN 113393263A CN 202110562917 A CN202110562917 A CN 202110562917A CN 113393263 A CN113393263 A CN 113393263A
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Abstract
The invention discloses an intelligent advertisement analysis and promotion system based on big data, which relates to the technical field of advertisement promotion systems and aims at the problems that the existing advertisement putting is not targeted, and the played advertisement is not needed by people at that time, so the volume of the delivered advertisement is low, and the like. The invention calculates advertisement receiving crowd, putting cost and profit, obtains optimal advertisement putting time and time period, and carries out targeted popularization, thereby avoiding huge investment cost of wide popularization, enabling popularization to be most profitable, reducing popularization cost of enterprises and improving volume of bargaining.
Description
Technical Field
The invention relates to the technical field of advertisement promotion systems, in particular to an intelligent advertisement analysis promotion system based on big data.
Background
The internet, also known as an international network, refers to a huge network formed by connecting networks in series, and these networks are connected by a set of general protocols to form a logically single huge international network. The method for connecting computer networks together can be called as network interconnection, and on the basis of the method, a global interconnection network covering the whole world is developed, namely the internet, namely a network connected together, the internet is not equivalent to the world wide web, the world wide web is a global system formed by interlinking based on hypertext, and is one of services provided by the internet, the internet is singly referred, generally is the internet or a network accessed to the internet, and sometimes is referred to as the network or the network can communicate, socialize and trade on the internet.
Advertisement promotion is a very important step in a marketing plan, and the success of the whole marketing plan is even influenced by the quality of the advertisement promotion effect. Behind a good advertisement, many different stages of efforts from advertisement concept mining, storyboard testing, advertisement placement forensics, advertisement effectiveness testing, etc. need to be experienced. Media selection research is often done in U & A research prior to the formation of advertising concepts, because only targeted groups of users are identified to form advertising concepts through research on these targeted groups of users. The data may then locate media that the target user frequently contacts, thereby determining a media selection scheme. The advertising promotion of news media refers to means, measures and activities of news media to promote their advertisement placement or advertisement time to advertisers and advertising companies acting on the advertising services of advertisers. In addition, network promotion is also very important. In the popularization of the existing advertisements, a large-scale playing mode is mainly adopted, but the large-scale playing mode can disturb the life of people, and in many times, the played advertisements are not needed by people at that time, so the volume of the deals is low, the investment and the income of the advertisements are not in direct proportion, therefore, the playing frequency range and the purchasing crowd of the existing advertisements need to be counted, the investment of the advertisements is planned and pertinently, the cost caused by unnecessary advertisement investment is avoided, the enterprise burden is reduced, and the volume of the deals is increased.
Disclosure of Invention
The intelligent advertisement analysis and promotion system based on big data solves the problems that the existing advertisement putting is not targeted, and the played advertisement is not needed by people at that time, so the volume of the successful business is low, and the like.
In order to achieve the purpose, the invention adopts the following technical scheme:
an intelligent advertisement analysis and promotion system based on big data comprises an intelligent backup system, a big data acquisition system, a time monitoring system, a data analysis system, a fusion computing system and a promotion input system, wherein the output end of the big data acquisition system is connected with the input end of the time monitoring system, the output end of the time monitoring system is connected with the input end of the data analysis system, the output end of the data analysis system is connected with the input end of the fusion computing system, the output end of the fusion computing system is connected with the input end of the promotion input system, and the output ends of the big data acquisition system and the time monitoring system are further connected with the input end of the intelligent backup system.
Preferably, the big data acquisition system further comprises a channel monitoring module, a type judging module, a crowd dividing module and a data integrating module, and the big data acquisition system divides the source of the advertisement watched by the existing user, the crowd of the user watched and the type of the advertisement watched by the existing user.
Preferably, the channel monitoring module carries out real-time monitoring through the internet, the type decision module is arranged in to watch the advertisement type in the advertisement total amount to different time quantums and carries out statistics judgement, the crowd divides the module and is used for dividing the sex and the age bracket of watching advertisement user and statistics, the data integration module is used for carrying out proportion calculation to the data of gathering to carry out visual display through the pie chart, and with the data backup of gathering to intelligent backup system.
Preferably, the time monitoring system is used for counting the time period of advertisement delivery and the watching and playing time of the user, and backing up the counting result to the intelligent backup system.
Preferably, the data analysis system further comprises a purchase quantity calculation module, a purchase crowd module and a purchase category statistics module, wherein the purchase crowd module is used for counting the quantity of the watching users and the purchase quantity, and the purchase quantity calculation module is used for obtaining a purchase quantity ratio value, wherein the purchase quantity ratio value is the purchase quantity/the quantity of the watching users.
Preferably, the purchase category counting module is used for counting categories of products purchased by the user, and the categories of the products are divided according to the purposes of the products.
Preferably, the fusion computing system comprises a investment amount ratio module, a profit ratio module, a pre-investment promotion module and a pre-derivation module, wherein the investment amount ratio module is used for counting the investment cost of advertisement promotion, and the profit ratio module is used for calculating the amount of advertisement income.
Preferably, the pre-putting promotion module is used for simulating advertisement promotion, the pre-deriving calculation module is used for calculating the user browsing amount, the user purchase amount, the advertisement investment cost and the advertisement profit amount of the simulated advertisement promotion, and the promotion investment system is used for receiving the simulated promotion data obtained by the fusion calculation module, and performing quantitative advertisement investment on promotion time periods, advertisement article types, promotion channels and watching crowds.
Compared with the prior art, the invention has the beneficial effects that:
in summary, the invention provides an intelligent advertisement analysis and promotion system based on big data, which divides the sources of the existing users watching advertisements, the crowds of the users watching advertisements and the types of the advertisements watching through a big data acquisition system, the time monitoring system is used for counting the time period of advertisement putting and the watching and playing time of the users, the statistical result is backed up through an intelligent backup system, the data analysis system further comprises a purchase amount calculation module, a purchase crowd module and a purchase type calculation module, the advertisement input amount is subjected to analog calculation through a fusion calculation system, the advertisements are combined with the watching users and the watching time period for analog promotion, profits generated by the analog promotion amount are calculated through a pre-derivative calculation module, the optimal advertisement putting time and putting strength of different products are obtained, and quantitative advertisement putting is carried out through a promotion and putting system; the invention calculates advertisement receiving crowd, putting cost and profit, obtains optimal advertisement putting time and time period, and carries out targeted popularization, thereby avoiding huge investment cost of wide popularization, enabling popularization to be most profitable, reducing popularization cost of enterprises and improving volume of bargaining.
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FIG. 1 is a schematic block diagram of an intelligent advertisement analysis and promotion system based on big data according to the present invention;
fig. 2 is a partial schematic block diagram of an intelligent advertisement analysis and promotion system based on big data according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Referring to fig. 1-2, an intelligent advertisement analysis promotion system based on big data comprises an intelligent backup system, a big data acquisition system, a time monitoring system, a data analysis system, a fusion computing system and a promotion input system, wherein an output end of the big data acquisition system is connected with an input end of the time monitoring system, an output end of the time monitoring system is connected with an input end of the data analysis system, an output end of the data analysis system is connected with an input end of the fusion computing system, an output end of the fusion computing system is connected with an input end of the promotion input system, and output ends of the big data acquisition system and the time monitoring system are further connected with an input end of the intelligent backup system.
In this embodiment, the big data acquisition system further comprises a channel monitoring module, a type judgment module, a crowd division module and a data integration module, and the big data acquisition system divides the source of the advertisement watched by the existing user, the crowd of the watching user and the type of the advertisement watched by the existing user; the system comprises a channel monitoring module, a type judging module, a crowd dividing module, a data integrating module and an intelligent backup system, wherein the channel monitoring module is used for monitoring in real time through the Internet, the type judging module is used for counting and judging the advertisement types in the total advertisement watching amount in different time periods, the crowd dividing module is used for dividing the gender and age of advertisement watching users to count, the data integrating module is used for calculating the proportion of collected data, visually displaying the collected data through a pie chart and backing up the collected data to the intelligent backup system; the time monitoring system is used for counting the time period for putting the advertisement and the watching and playing time of the user and backing up the counting result to the intelligent backup system; the data analysis system also comprises a purchase quantity calculation module, a purchase crowd module and a purchase type calculation module, wherein the purchase crowd module is used for calculating the quantity of the watching users and the purchase quantity, and the purchase quantity calculation module is used for obtaining a purchase quantity ratio value, wherein the purchase quantity ratio value is the purchase quantity/the quantity of the watching users; the purchase type counting module is used for counting the types of products purchased by the user, and the product types are divided according to the purposes of the products; the fusion computing system comprises a investment volume ratio module, a profit ratio module, a pre-investment promotion module and a pre-derivative computing module, wherein the investment volume ratio module is used for counting the investment cost of advertisement promotion, and the profit ratio module is used for computing the amount of advertisement income; the pre-putting promotion module is used for simulating advertisement promotion, the pre-deriving calculation module is used for calculating the user browsing amount, the user purchasing amount, the advertisement investment cost and the advertisement income amount of the simulated advertisement promotion, and the promotion investment system is used for receiving the simulated promotion data obtained by the fusion calculation module, and carrying out quantitative advertisement investment on promotion time periods, advertisement article types, promotion channels and watching crowds.
In the embodiment, data statistics and monitoring are carried out according to the advertisement input channel, the input time, the input popularization cost and the profit of the existing advertisement input time period, popularization of suitable products is carried out in reasonable time according to the obtained data (for example, health care products or instruments for the old are input at 6-9 o 'clock in the evening, beauty and make-up skin care products or instruments are input after 10 o' clock in the evening), hot spot playing advertisements are monitored according to the existing advertisement watching time period, the hottest key advertisements are obtained, input is carried out to increase the advertisement input, the targeted input is beneficial to increasing the volume of finished products, and simulation input calculation is carried out according to the existing data, reference basis is provided for enterprise advertisement input, and the practicability is high.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (8)
1. The intelligent advertisement analysis and promotion system based on the big data is characterized in that the output end of the big data acquisition system is connected with the input end of the time monitoring system, the output end of the time monitoring system is connected with the input end of the data analysis system, the output end of the data analysis system is connected with the input end of the fusion calculation system, the output end of the fusion calculation system is connected with the input end of the promotion investment system, and the output ends of the big data acquisition system and the time monitoring system are further connected with the input end of the intelligent backup system.
2. The big data based intelligent advertisement analysis and promotion system according to claim 1, wherein the big data collection system further comprises a channel monitoring module, a type judgment module, a crowd division module and a data integration module, and the big data collection system divides the sources of the existing users watching the advertisements, the crowds of the users watching the advertisements and the types of the advertisements watching the advertisements.
3. The big data-based intelligent advertisement analysis and promotion system according to claim 2, wherein the channel monitoring module performs real-time monitoring through the internet, the type determination module is used for performing statistical determination on advertisement types in the total advertisement amount viewed at different time periods, the crowd division module is used for dividing gender and age groups of users viewing advertisements for performing statistics, and the data integration module is used for performing proportion calculation on collected data, performing visual display through a pie chart, and backing up the collected data to the intelligent backup system.
4. The intelligent advertisement analysis and promotion system based on big data as claimed in claim 1, wherein the time monitoring system is configured to count a time period for placing an advertisement and a time duration for watching and playing a user, and backup a statistical result to the intelligent backup system.
5. The big data based intelligent advertisement analysis and promotion system according to claim 1, further comprising a purchase quantity calculation module, a purchase crowd module and a purchase category statistics module, wherein the purchase crowd module is used for counting the amount of users watching and the purchase quantity, and the purchase quantity calculation module is used for obtaining a purchase quantity ratio value, wherein the purchase quantity ratio value is purchase quantity/number of users watching.
6. The big data based intelligent advertisement analysis and promotion system according to claim 5, wherein the purchase category statistics module is used for counting categories of products purchased by users, and the categories of the products are divided according to purposes of the products.
7. The big data-based intelligent advertisement analysis and promotion system according to claim 1, wherein the fusion calculation system comprises a investment volume ratio module, a profit ratio module, a pre-investment promotion module and a pre-derivation module, wherein the investment volume ratio module is used for counting investment costs of advertisement promotion, and the profit ratio module is used for calculating an advertisement profit amount.
8. The big data-based intelligent advertisement analysis and promotion system according to claim 7, wherein the pre-investment promotion module is used for simulating advertisement promotion, the pre-derivation module is used for calculating the user browsing amount and the user purchasing amount, the advertisement investment cost and the advertisement profit amount of the simulated advertisement promotion, and the promotion investment system is used for receiving the simulated promotion data obtained by the fusion calculation module and performing quantitative advertisement investment on promotion time periods, advertisement article types, promotion channels and watching crowds.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114422835A (en) * | 2021-12-29 | 2022-04-29 | 上海数即数据科技有限公司 | Advertisement directional promotion platform based on big data analysis |
| CN114565409A (en) * | 2022-03-01 | 2022-05-31 | 北京派瑞威行互联技术有限公司 | Intelligent early warning method and system for advertisement operation |
| CN117593055A (en) * | 2023-11-21 | 2024-02-23 | 广州吴凡科技服务有限公司 | Advertisement effect intelligent analysis method and system based on big data |
-
2021
- 2021-05-24 CN CN202110562917.0A patent/CN113393263A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114422835A (en) * | 2021-12-29 | 2022-04-29 | 上海数即数据科技有限公司 | Advertisement directional promotion platform based on big data analysis |
| CN114565409A (en) * | 2022-03-01 | 2022-05-31 | 北京派瑞威行互联技术有限公司 | Intelligent early warning method and system for advertisement operation |
| CN117593055A (en) * | 2023-11-21 | 2024-02-23 | 广州吴凡科技服务有限公司 | Advertisement effect intelligent analysis method and system based on big data |
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