CN113077289A - Social platform operation and maintenance system for product marketing - Google Patents
Social platform operation and maintenance system for product marketing Download PDFInfo
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Abstract
The invention discloses a social platform operation and maintenance system for product marketing, which relates to the field of product marketing systems and aims to solve the problems that a whole set of popularization and operation system is lacked in the prior art, the popularization strength is insufficient depending on human brain, the product marketing effect is poor and the like. The method integrates the early-stage product examination and the later-stage product popularization, has complete steps and real-time monitoring, ensures the stability and the orderliness of the execution steps, recommends various popularization schemes for trial operation, provides an optimal scheme to increase the force popularization, greatly improves the popularity of the product, improves the marketing and popularization effect, increases the product selling amount, and is suitable for popularization and use.
Description
Technical Field
The invention relates to the field of product marketing systems, in particular to a social platform operation and maintenance system for product marketing.
Background
Marketing means that enterprises discover or mine demands of quasi-consumers and numerous merchants, and promote, propagate and sell products from overall construction and construction of product forms, and mainly deeply mine the connotation of the products, so that the demands of the quasi-consumers and the numerous merchants are met, and the consumers can deeply know the process of purchasing the products. Basically concerning sales, products, channels and customer relations etc. People can purchase products with high popularity and high frequency of appearance in the same commodity, and cannot purchase products with the same quality but low popularity, which is the marketing clearance strength, so that the influence on popularization can be known to be helpful for the sale of the products; at present, marketing products are popularized through means of on-line or off-line sales promotion advertisements and the like, the eyeballs of audiences are bought, but a whole set of system for popularization and operation is specifically lacked, most work is finished by brain and manpower, no contrast can be realized, the current hot and popular trend cannot be mastered, the marketing means is flat, the attraction is not strong enough, the product sales volume is low, and the like, so that the social platform operation and maintenance system for product marketing is provided.
Disclosure of Invention
The social platform operation and maintenance system for product marketing provided by the invention solves the problems that the existing means lacks a whole set of system for popularization and operation, is completed by human brain and manpower, has limited manpower labor, no contrast case can be followed, the current hot and popular trends cannot be mastered, the marketing means is level, the attraction is not strong enough, the product selling amount is low and the like.
In order to achieve the purpose, the invention adopts the following technical scheme:
a social platform operation and maintenance system for product marketing comprises a front-end auditing system, a rear-end marketing system, a real-time monitoring system, an alarm auditing system and a repair reminding system, wherein the output end of the front-end auditing system is connected with the input end of the rear-end marketing system, the output end of the real-time monitoring system is respectively connected with the input ends of the front-end auditing system and the rear-end marketing system, the output end of the real-time monitoring system is connected with the input end of the alarm auditing system, and the output end of the alarm auditing system is connected with the input end of the repair reminding system;
the input end of the front-end auditing system is connected with a merchant auditing module, a product auditing module and a sample putting module, the input end of the sample putting module is connected with a sample planning module, and the input end of the sample planning module is connected with a data acquisition module;
the back-end marketing system comprises a material planning module, a material determining module, an activity planning module, a channel promotion module and a scheme putting module, wherein the output end of the material planning module is connected with the input end of the material determining module, and the material planning module further comprises a data collecting unit, a screening determining unit and an integration planning unit.
Preferably, the front-end auditing system is used for evaluating the qualification of the product and the merchant, the merchant auditing module is used for evaluating the shop rating of the merchant, the product auditing module is used for counting and auditing the product quality and the return visit of the product beneficiary group, the data acquisition module is used for collecting the product performance and efficacy information, and the sample planning module is used for matching the product combination and synchronously putting and trying on line and off line through the sample putting module.
Preferably, the back-end marketing system adopts internet divergent application, the back-end marketing system is used for preheating and popularizing the product, the data collection unit is used for counting the hottest search word segments of the internet, the screening determination unit obtains the information of the first 30 noun segments with high repetition rate, and the integration planning unit is used for receiving the hot word segments and integrating the hot word segments again.
Preferably, the material planning module uploads the re-integrated popular word segments to the material determining module, the material determining module determines 6 groups of popular word segments, and the popular word segments are verified and confirmed manually.
Preferably, the activity planning module performs classification planning on the 6 groups of hot word segments, two groups of the same series are matched to generate an activity scheme, the channel promotion module promotes the activity scheme, and the channel promotion module includes a channel selection unit, a promotion input unit, a heat monitoring unit and a flow rate deployment unit.
Preferably, the channel selection unit is used for recommending a plurality of promotion channels suitable for products, the recommended channels are acquired by big data, the promotion investment unit is used for calculating investment cost and investment period, the popularity monitoring unit is used for carrying out flow monitoring on promotion popularity of a plurality of investment channels, monitoring data comprise browsing amount and participation amount and generate monitoring information into a chart for visual display, the flow allocation unit is used for increasing the investment amount of the channels with large popularization channel flow in combination with the monitoring data and reducing the investment amount of the channels with small popularization channel flow.
Preferably, the big data acquisition information source is a user group clicking a hot word segment, and the acquired information comprises the gender, age, working time and hobbies of the user group.
Preferably, the real-time monitoring system is used for monitoring each flow step of the front-end auditing system and the rear-end marketing system in real time and uploading monitoring information to the alarm auditing system, the alarm auditing system is used for deep cleaning and auditing the whole operation and maintenance platform and locking an abnormal step instruction, and the repair reminding system highlights a module where the abnormal step instruction is located and uploads the abnormal information to the management platform for display.
Compared with the prior art, the social platform operation and maintenance system for product marketing can detect and inspect products of merchants participating in popularization through the front-end auditing system, ensure the product quality to ensure the integrity of the merchants, thereby solving the after-sale problem of the promoted products, obtains the current hot trend through the big data acquisition of purchasing crowds by the back-end marketing system, follows the popular trend to catch the eyeball of the public, synchronously pushes a plurality of promotion channels, obtains the optimal promotion channel and increases the strength to promote the optimal channel, so that the products are fully marketed, monitors the execution steps in the front-end auditing system and the back-end marketing system in real time through the real-time detection system, uploads monitoring information to the alarm auditing system, the alarm auditing system is used for deeply cleaning the whole operation and maintenance platform, locks an abnormal step instruction, and restores an abnormal step instruction highlighted by the reminding system, the marketing promotion system is more stable and ordered in operation;
in conclusion, the method integrates the early product examination and the later product popularization, the steps are complete and monitored in real time, the stability and the order of the execution steps are ensured, and the trial operation of various popularization schemes is recommended, so that the optimal scheme is developed, the popularization strength is enhanced, the popularity of the product is greatly improved, the marketing and popularization effect is improved, the product selling amount is increased, and the method is suitable for popularization and use.
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FIG. 1 is a schematic block diagram of a social platform operation and maintenance system for product marketing according to the present invention;
FIG. 2 is a partial schematic block diagram of a social platform operation and maintenance system for product marketing according to the present invention;
fig. 3 is a partial schematic block diagram of a social platform operation and maintenance system for product marketing according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Referring to fig. 1-3, a social platform operation and maintenance system for product marketing comprises a front-end auditing system, a rear-end marketing system, a real-time monitoring system, an alarm auditing system and a repair reminding system, wherein the output end of the front-end auditing system is connected with the input end of the rear-end marketing system, the output end of the real-time monitoring system is respectively connected with the input ends of the front-end auditing system and the rear-end marketing system, the output end of the real-time monitoring system is connected with the input end of the alarm auditing system, and the output end of the alarm auditing system is connected with the input end of the repair reminding system;
the input end of the front-end auditing system is connected with a merchant auditing module, a product auditing module and a sample putting module, the input end of the sample putting module is connected with a sample planning module, and the input end of the sample planning module is connected with a data acquisition module;
the back-end marketing system comprises a material planning module, a material determining module, an activity planning module, a channel promotion module and a scheme putting module, wherein the output end of the material planning module is connected with the input end of the material determining module, and the material planning module further comprises a data collecting unit, a screening determining unit and an integration planning unit.
In this embodiment, the front-end auditing system is used for evaluating the qualification of the product and the merchant, the merchant evaluating module is used for evaluating the store score of the merchant, the product auditing module is used for counting and auditing the product quality and the return visit of the product beneficiary group, the data acquisition module is used for collecting the product performance and efficacy information, and the sample planning module is used for matching the product combination and synchronously putting the product combination on line and off line for trial through the sample putting module.
In this embodiment, the back-end marketing system adopts internet divergent application, and the back-end marketing system is used for preheating the product and promoting, and the data collection unit is used for making statistics of the hottest search word segment of internet, and the screening determination unit obtains the first 30 noun segment information that the repetition rate is high, and the integration planning unit is used for receiving the popular word segment and reintegrates the popular word segment.
In this embodiment, the material planning module uploads the re-integrated popular word segments to the material determining module, and the material determining module determines 6 groups of popular word segments, and the popular word segments are manually checked and confirmed.
In this embodiment, the activity planning module performs classification planning on the 6 determined hot word segments, two groups of the same series are matched to generate an activity scheme, the channel promotion module promotes the activity scheme, and the channel promotion module includes a channel selection unit, a promotion input unit, a heat monitoring unit and a flow allocation unit.
In this embodiment, the channel selection unit is used for recommending a plurality of popularization channels suitable for products, the recommended channels are completed by big data acquisition, the popularization investment unit is used for calculating investment cost and investment period, the popularity monitoring unit is used for carrying out flow monitoring on popularization popularity of a plurality of investment channels, the monitoring data comprise browsing amount and participation amount, the monitoring information is generated into a chart for visual display, the flow allocation unit is used for increasing the investment amount of the channels with large popularization channel flow in combination with the monitoring data, and the investment amount of the channels with small popularization channel flow is reduced.
In this embodiment, the big data collecting information source is a user group who clicks a popular word segment, and the collected information includes sex, age, working time, and hobbies of the user group.
In this embodiment, the real-time monitoring system is configured to perform real-time monitoring on each process step of the front-end auditing system and the rear-end marketing system, and upload monitoring information to the alarm review system, and the alarm review system is configured to perform deep cleaning review on the entire operation and maintenance platform, lock an instruction of an abnormal step, and repair a module where the instruction of the abnormal step is located in the prompt system, and upload the abnormal information to the management platform for display.
In the embodiment, the front-end auditing system can detect and audit the products of the merchants participating in popularization, ensure the product quality and ensure the merchant to be truthful, therefore, the after-sale problem of the promoted products is solved, the big data of the purchasing population is acquired through the back-end marketing system to obtain the current hot trend, the popular trend is followed to catch the eye of the public, a plurality of promotion channels are pushed synchronously, the optimal promotion channel is obtained, the strength is increased to promote the optimal channel, the products are fully marketed, the real-time detection system monitors the execution steps in the front-end auditing system and the rear-end marketing system in real time, and monitoring information is uploaded to an alarm auditing system, and the alarm auditing system is used for performing deep cleaning auditing on the whole operation and maintenance platform, locking an abnormal step instruction and repairing an instruction of the abnormal step highlighted by the reminding system, so that the marketing promotion system is more stable and ordered in operation.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (8)
1. A social platform operation and maintenance system for product marketing comprises a front-end auditing system, a rear-end marketing system, a real-time monitoring system, an alarm auditing system and a repair reminding system, and is characterized in that the output end of the front-end auditing system is connected with the input end of the rear-end marketing system, the output end of the real-time monitoring system is respectively connected with the input ends of the front-end auditing system and the rear-end marketing system, the output end of the real-time monitoring system is connected with the input end of the alarm auditing system, and the output end of the alarm auditing system is connected with the input end of the repair reminding system;
the input end of the front-end auditing system is connected with a merchant auditing module, a product auditing module and a sample putting module, the input end of the sample putting module is connected with a sample planning module, and the input end of the sample planning module is connected with a data acquisition module;
the back-end marketing system comprises a material planning module, a material determining module, an activity planning module, a channel promotion module and a scheme putting module, wherein the output end of the material planning module is connected with the input end of the material determining module, and the material planning module further comprises a data collecting unit, a screening determining unit and an integration planning unit.
2. The social platform operation and maintenance system for product marketing of claim 1, wherein the front-end auditing system is used for evaluating the qualification of products and merchants, the merchant auditing module is used for evaluating the store scores of merchants, the product auditing module is used for performing statistical auditing on the product quality and the return visits of product-benefited groups, the data acquisition module is used for collecting product performance and efficacy information, and the sample planning module is used for collocating product combinations and synchronously putting out the trial products online and offline through the sample putting module.
3. The social platform operation and maintenance system for product marketing according to claim 1, wherein the back-end marketing system adopts internet divergence application, the back-end marketing system is used for preheating and promoting products, the data collection unit is used for counting the hottest search word segments of the internet, the screening determination unit obtains the information of the top 30 noun segments with high repetition rate, and the integration planning unit is used for receiving the hottest word segments and integrating the hottest word segments again.
4. The social platform operation and maintenance system for product marketing of claim 3, wherein the story planning module uploads the re-integrated popular word segments to a story determination module, the story determination module determines 6 groups of popular word segments, and the popular word segments are confirmed by manual review.
5. The system of claim 4, wherein the campaign planning module classifies and plans the 6 groups of popular word segments, two groups of the same series are matched to generate a campaign, the channel promotion module promotes the campaign, and the channel promotion module comprises a channel selection unit, a promotion investment unit, a popularity monitoring unit, and a traffic deployment unit.
6. The system of claim 5, wherein the channel selection unit is configured to recommend a plurality of promotion channels suitable for the product, the recommended channels are collected by big data, the promotion investment unit is configured to calculate investment cost and investment period, the popularity monitoring unit is configured to perform traffic monitoring on promotion popularity of a plurality of delivery channels, the monitoring data includes browsing amount and participation amount, and generate a graph for visual display of the monitoring information, and the traffic allocation unit, in combination with the monitoring data, increases the delivery amount of the channels with high popularization channel traffic and reduces the delivery amount of the channels with low popularization channel traffic.
7. The social platform operation and maintenance system for product marketing of claim 6, wherein the big data collection information source is a user group clicking a hot word segment, and the collected information comprises sex, age, working time and hobbies of the user group.
8. The social platform operation and maintenance system for product marketing according to claim 1, wherein the real-time monitoring system is configured to monitor each process step of the front-end auditing system and the back-end marketing system in real time and upload monitoring information to the alarm auditing system, the alarm auditing system is configured to perform deep cleaning auditing on the entire operation and maintenance platform, lock an abnormal step instruction, and the repair reminding system highlights a module where the abnormal step instruction is located and uploads the abnormal information to the management platform for display.
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Cited By (1)
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