CN101241582A

CN101241582A - Network commerce mode system and method for accomplishing network user behavior converting to commodity value

Info

Publication number: CN101241582A
Application number: CNA2008100657821A
Authority: CN
Inventors: 杨国良
Original assignee: Individual
Current assignee: Individual
Priority date: 2008-03-07
Filing date: 2008-03-07
Publication date: 2008-08-13

Abstract

The present invention discloses a network business mode system that commodity value conversion is realized by netizen behavior, and a method for providing a business network platform that commodity value conversion is realized by netizen providing information. The system and method can benefit netizen with encouragement score and commodity, and can encourage netizen advertising own commodity efficiently, brings the commodity mode of brand effect. The system and method includes: information terminal 1; information response platform; network protocol; information terminal 2; merchandise inventory. The operation steps includes: 1) the netizen registers member by information terminal 1 and logon; 2) entrying into network research system; or 3) entrying into brand communication system; or 4) entrying electronic information transaction system; or 5) entrying other network action transaction system; 6) entrying member encouragement system; 7) entrying current score exchange system; 8) entrying merchandise inventory system.

Description

Netizen's behavior realizes network commercial modular system and the method that commodity value transforms

Technical field

The present invention relates to a kind of netizen and release news by online or receive this information and make relevant response, thereby realize the network commercial pattern that commodity value transforms and operate the method for this system.

Background technology

The behavior of netizen's online, for example express an opinion, fill in questionnaires, participate in recreation, reading information, information is provided, behaviors such as intention article are provided, can bring valuable information for other netizens or enterprise, for example obtain suggestion, brand message and obtain propagating etc.Yet, the effect of the present network platform generally just the netizen utilize network that information is provided or obtain information, and the information that does not have a kind of network commercial platform that the netizen is provided is converted into the platform of valuable information.The netizen who obtains information value is not a kind of paid obtaining for the information of obtaining, and this supplier for information is unfair, and also is unfavorable for encouraging the netizen that how effective information is provided.Do not have a kind of network platform at present yet, make the netizen when online the time is obtained information value, the brand of oneself is effectively propagated.

Summary of the invention

The objective of the invention is to set up the network commercial modular system that conversion platform-netizen's behavior realization commodity value transforms that a kind of network commercial is worth, this system can encourage the netizen that the information that other netizens or mechanism is had value is provided, and allow this information be converted into commodity value, that is: other netizens or mechanism pay necessary fee or commodity because of obtaining the behavior that information is provided from the netizen to be worth, and native system is presented rational reward of part or commodity to the netizen more simultaneously.The content of present comprises cash, commodity or virtual integration.The businessman that obtains this information provides in member's commodity storehouse that the commodity unification of Own Brand is pooled to platform, as prize or directly be used for selling; The netizen can use the virtual integration that is obtained, and exchanges the commodity of oneself wanting in member's commodity storehouse, and virtual integration has the effect of discounted cost, and the highest discount can reach 100%.Meanwhile, the netizen that also can make acquired information and commodity are provided carries out effective advertising to the product of oneself, produces brand effect.

Another object of the present invention provides a kind of operation and uses the method for said system.

In order to realize first purpose of the present invention, can take following technical scheme:

A kind of netizen's behavior realizes the network commercial system that commodity value transforms, and comprising:

Information terminal 1 is used for the behavior that netizen's online provides information or response message;

Information response's platform 3, the netizen can utilize various information that online the time provides or information is responded, and obtains virtual integration by this platform, and virtual integration can be used for exchange for ready money, exchanges commodity, and the value of commodity is provided on this platform that deducts;

Procotol, this agreement are that netizen and network commercial are worth the agreement between the platform, have only in accordance with this agreement to be worth virtual integration of acquisition or commodity on the platform at above-mentioned network commercial;

Information terminal 2 is used for valuable information or response message that netizen's online is obtained;

Commodity storehouse G is used for showing and selling extensive stock that these commodity are used to reward the netizen that information is provided, or is used for the value of member's available virtual integration deduction commodity;

Described netizen comprises the individual and the unit of online; Described valuable information is meant the needed information of individual or unit that information that the netizen provides by online is surfed the Net; Described information response is meant the information on online click, the browsing page, participates in behaviors such as recreation on the webpage, activity.

Said information response platform 3 can comprise following system: member system, network surveying system, branding communication system, electronic information transaction system, member reward system, general point reward exchanging system; Wherein:

Member system comprises member registration system and Member Entrance system; After netizen's online, after observing the present networks agreement and being registered as the member of this commercial network system, could be worth platform from network commercial and obtain virtual integration or commodity;

The network surveying system after the netizen becomes the registered members, can deliver investigation information and investigation suggestion in the network surveying system, and can carry out network surveying or telephone poll by the present networks investigating system;

The branding communication system, the netizen promotes oneself brand by ludic activity and network surveying, propagates the system of own advertisement;

The electronic information transaction system is used for information is provided between the netizen, obtains the information trading platform of valuable information;

The member reward system, after the netizen becomes the member of this commercial network value platform, after the netizen provides information, this system provides the quality and quantity of information according to the netizen, and the quantity of obtaining information according to other members gives the award of certain virtual integration to the netizen that information is provided, this integration is used to exchange the commodity in commodity storehouse, can also be used to participating in recreation, the guess activity that this commercial network is worth platform;

General point reward exchanging system after the netizen obtains integration, utilizes this system to buy commodity from the commodity storehouse, also can offset discount amount, and be worth platform at this commercial network and buy the cash outlay of commodity offset; This system can also convert to the integration of other platforms the virtual integration of native system by certain proportion.

Network surveying system, branding communication system and electronic information transaction system all are to provide the netizen of information or response message that reward points is provided by the member reward system to information response's platform.

Further, described network surveying system comprises networking telephone access system and network online investigation system; Networking telephone access system comprises the sampling of phone sample, generation, maintenance subsystem, quotas administered subsystem, investigation executive subsystem, monitoring management subsystem, test paper audit subsystem, data analytics subsystem, data process subsystem; Network online investigation system comprises the issue Questionnaire systems, embeddedly quotes delivery system, the member participates in investigating system, member reward system, enterprise network investigation and management system; This embedded investigating system includes quotes code as proof, and the netizen is transplanted to this investigating system in the website of oneself by quoting code as proof.

Described branding communication system comprises and draws up a questionnaire the keeper and play subsystem, issue questionnaire and recreation subsystem, member participate in questionnaire and recreation subsystem, subsystem is rewarded in branding communication.

Described electronic information transaction system comprises information supply transactions subsystem and information requirement transaction subsystem.

In order to realize second purpose of the present invention, can take following technical scheme:

A kind of method of using netizen's behavior to realize the network commercial system that commodity value transforms the steps include:

1), the netizen is registered as the member by information terminal 1, and lands; Perhaps,

2) enter investigation network surveying system, in the network surveying system, provide information, deliver investigation information and suggestion; Enter this investigating system after other netizens land by information terminal 2 and obtain valuable information and suggestion; After other netizens obtained valuable information, system carried out virtual reward on total mark by the member reward system to the netizen that information is provided; The netizen who obtains virtual integration enters the discounting of commodity storehouse by general exchange system and buys needed commodity; Perhaps,

3) enter the branding communication system, participate in the activities such as guess, recreation in this brand broadcasting system, release news or carry out brand promotion, according to procotol, according to guessing, play, release news or the effect of brand promotion obtaining virtual integration; The netizen who obtains virtual integration enters commodity storehouse discount by general exchange system and buys needed commodity; Perhaps,

4) enter the electronic information transaction system, the netizen releases news in this electronic information transaction system, other netizens obtain the information that needs in this electronic trading system, after other netizens obtain valuable information, by the member reward system netizen that information is provided is carried out virtual reward on total mark;

5) member who obtains virtual integration is by general exchange system exchange for ready money or enter the value of commodity storehouse with integration commodity that offset is purchased.

The step of above-mentioned realization network surveying system is divided into:

1), the system that enters at first needs login system, can enter network online investigation system or networking telephone access system after landing;

2), to issue investigation and at first will enter title, explanation, the option that questionnaire adds exercise question subsystem interpolation questionnaire;

3), then enter the logic jumping and ask that subsystem carries out logic and jumps the setting of asking if investigation needs logic to jump asks;

4), questionnaire design, be provided with finish after, can test the questionnaire that designs, test and can issue after errorless, the issue form comprises Email, URL and website;

5), the investigator can select the respondent, promptly utilizes sample sampling management system that investigation sample is sampled, managed;

6), the investigator can also utilize and embeddedly quote ad code that delivery system automatically generates system and download and be transplanted in investigator's the website, can carry out the step of overall network investigation on investigator's website;

7), the investigator can also utilize enterprise network investigation and management system that the enterprises investigation is set;

8), after investigation finishes, enter the data statistic analysis system enquiry data is carried out statistical study;

9), after other netizen's Accreditation System Member Entrances, can utilize the member to participate in investigating subsystem and participate in investigation;

10), other members participate in after the investigation, the member reward system can give the member certain virtual reward on total mark, member's available virtual integration is by general point reward exchanging system commodity in the discount purchase system in the system of commodity storehouse;

11), network online investigation system finishing;

12), member registration lands the laggard network telephone interview system of going into, carry out networking telephone visit and at first will enter questionnaire and add title, explanation, the option that the exercise question subsystem adds questionnaire;

13), then enter the logic jumping and ask that subsystem carries out logic and jumps the setting of asking if telephone interview needs logic to jump asks;

14), after questionnaire designs, before carrying out visit, at first enter the sampling of phone sample, generation, maintenance system and generate the sample of pre-visit, and manage;

15), then enter the quotas administered subsystem sample of visiting is carried out the quota setting if investigation needs quota;

16), after setting completed, telephone interview person lands the website and begins to carry out telephone interview, and system is automatically by the sampling dialing, and visit whole process all has recording;

17), the supvr can utilize supervisory system to realize remote monitoring on network, and can in time feed back to the Interviewer;

18), after visit finishes, can examine, can check according to visit recording to the visit result;

19), the audit errorless after, to the visit result carry out statistical study;

20) can export to professional softwares such as Excel, SPSS, SAS to data after, statistical study finishes and carry out statistical study;

21), can enter other system after finishing;

22), networking telephone access system finishes.

The step of said realization branding communication system is divided into:

1), netizen or mechanism will carry out branding communication by platform, at first wants the Accreditation System website members, and Website login;

2), netizen or mechanism submit the branding communication scheme to system;

3), the webmaster is according to Enterprise Planning conceptual design brand promotion mode, comprises activities such as recreation, questionnaire, interaction;

4) pay member's test after, design finishes;

5), the test whether pass through, if otherwise the redesign;

6), then issue activities such as brand promotion questionnaire, recreation, interaction if pass through;

7), confirm to issue successfully;

8), other netizen's Accreditation System website members;

9) and the login system website;

10), activities such as the brand promotion questionnaire of participation system issue, recreation, interaction;

11), the award of the virtual integration that the acquisition system gives after the participation;

12), virtual integration can use in other system, buys commodity as discount in the system of commodity storehouse.

The step of described realization electronic information transaction system is divided into:

1), the netizen provides information in this electronic information transaction system, at first will be registered as member and Website login;

3), the netizen releases news and comprises: report, intention etc., quotation, quantity, quotation;

4), the netizen obtains information in this electronic information transaction system, also will be registered as member and Website login;

5), information is wanted to buy in netizen's inquiry of obtaining information;

6), the netizen who obtains information submits order to

Netizen's confirmation of information 7), is provided;

8), whether the native system checking sells off;

9) if information feedback is given the netizen of the information of obtaining;

10), transaction cancellation;

11), forwarding other system to operates;

12), select the quotation type, comprise virtual coin transaction and money transaction;

13), the first, money transaction.The netizen who obtains information gives the netizen that information is provided payment by modes such as bank transfer, payment guarantors;

Netizen's delivery (information such as document, picture) of information 14), is provided;

15), the netizen that obtains information confirms to receive, and the notice payment protects payment, and leaves a message to system;

16), provide the netizen of information to confirm gathering, also leave a message;

17), Transaction Success;

18), the second, virtual coin transaction; Obtain the integration payment of the netizen of information by oneself;

Netizen's delivery (information such as document, picture) of information 19), is provided;

20), the netizen that obtains information confirms to receive, and notification platform pays the netizen of information is provided virtual coin, and leaves a message to system;

21), provide the netizen of information to confirm gathering, also leave a message;

22), Transaction Success;

23), transaction results recorder member credit database;

24), closing the transaction.

Compared with prior art, the invention has the beneficial effects as follows:

1, the present invention provides the behavior of information to be converted into the material value transaction platform netizen online, make the netizen with a kind of easily, convenient mode realizes being converted into commodity value with information value;

2, simultaneously also for enterprise provides advertisement, sold two channels, enterprise marketing is promoted directly, effectively to be delivered to consumer's end;

3, realize a kind ofly, promote the behavior of netizen's internet information to be converted into commodity value, and realization and netizen divide the network commercial pattern of profit jointly by online service is provided.

Description of drawings

Fig. 1 is a system construction drawing of the present invention;

Fig. 2 is an information response of the present invention plateform system structural drawing;

Fig. 3 is an operation steps process flow diagram of the present invention;

Fig. 4 is the network surveying system diagram among the present invention;

Fig. 5 is the network surveying system flowchart among the present invention;

Fig. 6 is an issue Questionnaire systems process flow diagram;

Fig. 7 is the embedded issue subsystem process flow diagram of quoting among the present invention

Fig. 8 is that the member among the present invention participates in the investigating system process flow diagram

Fig. 9 is the network surveying member reward system flowchart among the present invention

Figure 10 is the network surveying enterprise management system process flow diagram among the present invention

Figure 11 is the networking telephone investigating system process flow diagram among the present invention

Figure 12 is the sampling of networking telephone investigation phone sample, generation, the maintenance subsystem process flow diagram among the present invention

Figure 13 is the networking telephone investigation quotas administered subsystem process flow diagram among the present invention

Figure 14 is the networking telephone investigation investigation executive subsystem process flow diagram among the present invention

Figure 15 is the networking telephone investigation monitoring management subsystem process flow diagram among the present invention

Figure 16 is the networking telephone investigation test paper audit subsystem process flow diagram among the present invention

Figure 17 is the networking telephone enquiry data analyzing subsystem process flow diagram among the present invention

Figure 18 is the networking telephone enquiry data processing subsystem process flow diagram among the present invention

Figure 19 is the branding communication system diagram of the present invention among the present invention;

Figure 20 is the branding communication system flowchart among the present invention;

Figure 21 is the subsystem process flow diagram that draws up a questionnaire and play of the keeper among the present invention;

Figure 22 is issue questionnaire and the recreation subsystem among the present invention;

Figure 23 is that the member among the present invention participates in questionnaire and recreation subsystem process flow diagram;

Figure 24 is that subsystem is rewarded in the branding communication among the present invention;

Figure 25 is the sub-information trading system flowchart among electric the present invention;

Figure 26 is the information supply transactions subsystem process flow diagram among the present invention;

Figure 27 is the information requirement transaction subsystem process flow diagram among the present invention;

Figure 28 is the general exchange system process flow diagram among the present invention;

Figure 29: the shopping subsystem process flow diagram among the present invention;

Figure 30: the integration switching subsystem process flow diagram among the present invention;

Figure 31 is that process flow diagram is exchanged in the commodity storehouse among the present invention;

Figure 32 is the commodity transaction subsystem journey figure among the present invention;

Figure 33 is the member reward system flowchart among the present invention.

Embodiment

The present invention is further described below in conjunction with accompanying drawing:

A kind of netizen's behavior of the present invention realizes the network commercial pattern that commodity value transforms, and this business model can be converted into commodity value to other people valuable behavior with the netizen is careless or conscious in last network process on the one hand; On the other hand, provide an effective marketing channel for businessman.

The said business model of the present invention is by setting up information response's platform, netizen's internet behavior is worth excavation, for example fill in questionnaires, offer an opinion, participate in recreation, reading information etc., utilized value information or response with other netizens, and allow it be converted into commodity value.Other netizens need pay necessary fee or commodity because of obtaining to be worth from netizen's behavior, information response's platform feeds back to the netizen with rational expense of part or commodity by modes such as virtual integrations again.The netizen can use the virtual accumulated point exchanging cash that is obtained, and perhaps exchange/discount is bought the commodity of oneself wanting in member's commodity storehouse, and virtual integration has the effect of discounted cost, and the highest discount can reach 100%.

The said business model of the present invention can also provide an effective marketing channel for businessman.Comprise member's commodity storehouse that is used for merchandise sales in this network platform, the netizen can buy the discounting commodity lower than market price by for example above-mentioned internet behavior; On the angle of goods providers,, sell more effective because the netizen can buy cheap commodity; And supplier is with the normal price supply of material, because the value of discount part is to be born by other netizens that obtain netizen's internet behavior value.

The supplier who realizes this business model platform is by obtaining service fee and sales commission is obtained profit.

Referring to Fig. 1, the total system equipment of the present invention comprises information terminal 1, is used for the behavior that netizen's online provides information and response message;

Information response's platform 3, the netizen delivers information or response message by information terminal 1 on information response's platform, other netizens obtain valuable information or information response by information terminal 2 at information response's platform, and system gives the award of virtual integration for the netizen that information or response message are provided;

On the G of the commodity storehouse of this platform, obtain needed commodity by virtual integration; Integration can be used for exchange for ready money, exchanges commodity, and the price of commodity is provided on this platform that deducts;

Procotol, netizen and network commercial are worth the agreement between the platform, have only in accordance with this agreement to be worth virtual integration of acquisition and commodity on the platform at above-mentioned network commercial;

Information terminal 2 is used for valuable information or information response that netizen's online is obtained;

Commodity storehouse G is used for showing and selling extensive stock that these commodity are used to reward the netizen that information is provided, or is used for the sale of member's available virtual integration deduction price;

Described netizen comprises individual and unit; Described valuable information is meant the information that information that the netizen provides by online can be used by other netizens; Described information response is meant the information on online click, the browsing page, participates in recreation on the webpage, activity etc.;

Referring to Fig. 2, said information response platform 3 is meant and can impels netizen's behavior to realize being worth a series of systems that transform, for example:

Member system, this member system comprise R of member registration system and the L of Member Entrance system, the P of network surveying system, the B of branding communication system, electronic information transaction system E, the M of member reward system, general point reward exchanging system C; After netizen's online, defer to the present networks protocol registration, could be worth platform virtual integration of acquisition and commodity from network commercial for behind the member of this commercial network system;

The P of network surveying system after the netizen becomes the registered members, can deliver investigation information and investigation suggestion in the network surveying system, and can carry out network surveying or telephone poll by the present networks investigating system;

The B of branding communication system, businessman, mechanism issue recreation, activity and network surveying by native system and promote the product of oneself, propagate the brand of oneself; The netizen obtains virtual reward on total mark by participating in these recreation, activity and investigation.Native system mainly provides a kind of advertising research games system.Modes such as all kinds of investigation, activity, recreation are provided, and the content that its content and user brand are propagated is relevant, and the netizen will finish the branding communication information that investigation, recreation must the understanding users of elder generation, and method checks advertisement, browse web sites, experience.The netizen can obtain the award of some by participating in these investigation, activity, recreation, rewards to comprise cash, commodity or the virtual integration that advertiser provides, reward and integration how much depend on the degree of understanding of user to advertiser's promotional content.Virtual integration can be offset discount, the cash outlay of offset part when buying member's commodity.

This brand broadcasting system B has solved the accepting method of the passive dullness of legacy network marketing user effectively, under this sales promotion pattern, the user is initiatively conscious, go to understand user's branding communication information enjoyably, can improve the branding communication dynamics effectively, saved the user and propagated cost.Another characteristics of the present invention are that system can embed website or other any network medias of businessman, has enlarged the scope of propagating effectively.

Information electronic trading system E is used for information is provided between the netizen, obtains the platform of valuable information; Information is meant the intellectual product that comprises under the intellecture property, for example paper, report, planning book etc., design, intention or the like, and the netizen only need register and can issue information provision at transaction platform; Equally, the netizen also can issue demand information, online customize services.The issue demand also can adopt the form of bid, the supplier can mark, the bid inviter can check should the mark person registration material, qualification, credit record etc., which supplier decision adopts, once decision, promptly form virtual protocol and be recorded in the present networks transaction platform with the supplier.After the supplier provides product, check and accept affirmation, give cash reward or virtual integration that the supplier appoints through party in request.

This electronic information transaction system E has solved that present information (intellectual resources) transaction disperses, unordered present situation, and a unification, safety, information trading platform easily are provided, and promotes that intellectual resources are converted into yield-power effectively, realizes being worth effectively conversion of ground.

The M of member reward system, become the member of this commercial network value platform for the netizen after, the netizen provides information, the member reward system provides the quality and quantity of information according to the netizen, and the quantity of obtaining information according to other members gives the award of certain virtual integration to the netizen that information is provided, this integration is used to exchange the commodity in commodity storehouse, can also be used to participating in this commercial network and is worth the recreation of platform, guesses activity unexpectedly.

General point reward exchanging system C after the netizen obtains integration, can be worth platform at this commercial network and buy commodity, utilizes general point reward exchanging system to offset discount amount, the cash outlay of offset part; The virtual integration of other businessmans all can be converted into general integration by the ratio of consulting to draft as contained integrations such as communication enterprise, bank card and other member cards and use;

Any native system netizen registration promptly obtains the network virtual account, and the netizen arrives to a certain degree when score accumulation by the virtual integration of various forms accumulation, and the netizen can arrive the commodity that selection needs oneself in system member's commodity storehouse and exchange.Businessman and this platform are determined the discount amount in advance, and the netizen can directly buy commodity on the basis of original price, and the discount amount that also can use integration to press the commodity regulation is offset discount, offset cash outlay.To provisionally suspend member's associated quad earlier after the exchange, after confirming on the net after the user receives gift, the deduction user exchanges the used integration of gift.In addition, the integration circulation of also can between the member, concluding the business.

This exchange system also provides a cover general point reward exchanging system, the virtual integration of any other businessman, as telecommunications, move, contained integrations such as bank card and other member cards all can be converted into general integration by the ratio of consulting to draft, integration can be enjoyed discount equally in order to exchange the commodity in member's commodity storehouse.

The native system method provides the commercial podium of an all-win, and huge customer resources and totals mark of consumption such as businessman can be by telecommunications, move, bank are with minimum cost developing consumption market; Telecommunications, move, bank etc. is by platform merchandise sales, the consumption that has also stimulated self client; The integration that the user also can effectively utilize all kinds of businessmans to accumulate there, the product of liking with under-buy oneself.

The P of network surveying system, the B of branding communication system and electronic information transaction E system all are to provide the netizen of information that reward points is provided by the member reward system to being worth platform at this commercial network.

Certainly the present invention is not limited only to above-mentioned several system model, also comprises other internet behavior transaction systems 0.

The P of network surveying system under the present invention is used to realize the collection of large-scale common people's suggestion, is the strong method of business survey and specialty research.User's registered network member of system can participate in investigating the suggestion that oneself is provided, and participates in investigation and can obtain different awards, comprises cash and virtual coin, and virtual integration can be offset discount, the cash outlay of offset part when buying member's commodity.

One of core of the present invention is professional self-service investigating system, the user can be self-service the issue investigation suggestion of seeking the opinion of other people, referring to Fig. 4, native system comprises networking telephone access system, the network surveying system comprises two big subsystems.

(1) networking telephone access system:

Networking telephone investigating system is a kind of System and method for of realizing telephone interview on network, adopt the software of browser/server (B/S) pattern, supvr and Interviewer can manage and visit on any computer that has a browser, be not subjected to the restriction in geographic position, must there be the machine room of certain scale in enterprise, just can visit as long as the visitor also can surf the Net in various places.Native system comprises following subsystem and method:

A, the sampling of phone sample, generation, maintenance subsystem, the generation of telephone interview sample sampling can comprise three kinds of methods, and system generates, imports the existing telephone number automatically, imports available sample file or database.System can generate certain regional telephone number according to area code on request automatically, and can try to dial, and filters out invalid number such as spacing, facsimile recorder, company's number and is stored in the database as blacklist.The telephone number or the data file that import can compare with existing sample black list, filter invalid number.

B, quotas administered subsystem, quotas administered is meant the regulation of investigation sample being carried out certain character, for example requires that M-F respectively accounts for 50% in the sample.It is preferential that system can set some sample; Quota is set can be divided into three kinds of situations, relevance quota, dereferenced quota, combination quota.

C, investigation executive subsystem, it is the system that implements networking telephone visit, system can realize that phone dials automatically by the sampling technique order, and the Interviewer is by the enquiry data the system log (SYSLOG) interviewee such as mouse, keyboard, and system supports the result and the recording of real time record visit.System judges whether to reach quota automatically, and the automatic switchover sample.

D, monitoring management subsystem are that the overall process that inspection is carried out investigation is monitored, and pinpoint the problems and can notify the Interviewer by the mode of language, the network information.

Whether E, test paper audit subsystem are the systems that the test paper of visiting after the success is examined, have problems to check test paper, and system supports frontier inspection to interrogate the recording that crimping is listened record.

F, data analytics subsystem, professional statistical graph show, support multiple diagrammatic forms such as pie chart, bar graph, column; Support ascending order, descending sort as a result, support as a result two dimension, the three-dimensional statistics of reporting to the leadship after accomplishing a task; Filtercondition can be set check statistics; Can check single sample statistics result;

G, data process subsystem, data can also derive directly carries out statistical study with professional softwares such as SPSS, SAS.

(2) network online investigation system

Network online investigation system is based on network, realizes a kind of new technology of professional survey at the web page, and native system comprises following subsystem and method.

A, native system comprise specialty issue Questionnaire systems, add the exercise question subsystem and support Dan Xuan, final election, semi-open topic, matrix topic, fill out 12 kinds of topic types such as numeral topic, checking topic, and system supports the questionnaire paging; The logic jumping is answered subsystem and is supported the logic jumping to ask, can realize a page interior redirect, stride a page redirect, is convenient to carry out the selectivity enquirement of specialty.Add, revise, delete, visual editing interface is user-friendly, and can carry out preview at any time;

Sample library management subsystem is realized sample sampling function, specifically can be divided into sampling of E-mail sample storehouse and the sampling of website members sample storehouse again.The sampling of E-mail sample storehouse is to randomly draw some E-mail as interviewee by certain rule from existing E-mail storehouse, system automatically send contain investigate the chained address mail to the mailbox of sampling, the mailbox that system is invalid according to feedback information automatic fitration, and write down effective mailbox and directly from the effective sample storehouse, sample in order to visit next time.The interviewee clicks just can the go directly investigation page of system website of link in the mailbox and participates in questionnaire.

The sampling of website members sample is to sample from the website members storehouse, the information that provides in the time of can be according to member registration, comprise information such as age, sex, educational background, income, region, extract qualified member as the survey target object, other members then can't participate in this investigation.

Questionnaire test issue subsystem is realized various form of investigation issue, comprises website, three kinds of investigation of Email, URL published method.The website is about to the website that questionnaire is published to system, and the netizen lands the website and participates in investigation; Email refer to send comprise investigate the chained address mail to the interviewee, interviewee's clickthrough address is promptly opened the questionnaire page and is participated in investigation; URL is meant and can copies the URL address of investigation diverse network media such as to QQ, MSN, forum, blog, can attract other netizen's clickthroughs to participate in investigation.

The data statistic analysis subsystem can carry out the research of specialty to enquiry data.The specialty statistical graph shows, supports multiple diagrammatic forms such as pie chart, bar graph, column; Support ascending order, descending sort as a result, support as a result two dimension, the three-dimensional statistics of reporting to the leadship after accomplishing a task; Filtercondition can be set check statistics; Can check single sample statistics result; Data can also derive directly carries out statistical study with professional softwares such as SPSS, SAS.

B, a quantum jump of the present invention are the embedded delivery systems of quoting, and its advantage is that the user quotes by code, investigating system can be implanted in the website of oneself.Forms such as the user issues after the investigation, and system generates one section advertisement automatically and quotes code, and advertisement form is divided into two kinds: a kind of is the advertisement of acquiescence specification and content, and advertisement form comprises the layout of a page without columns, banner, distich, floats, ditty is looked into; Another kind is self-defined advertisement, and the user can upload the advertisement of own arbitrarily size and content.The user only need copy advertisement and quote code, pastes the own website and webpage of user and wants the advertisement position placed, has promptly finished in the issue investigation of own website.The netizen can participate in investigation as long as click the investigation advertisement of user website.Native system reclaims and settles at one go from ad distribution, questionnaire issue, participation investigation, data.

It is one of subsystem of whole network surveying system that C, member participate in investigating subsystem, is to realize that the netizen participates in the System and method for of network online investigation.The netizen participates in investigation and requires must register and become the member of system, and must be in logging status, if less than logining then enter member's login system.The member participates in investigation by member's answer system, and system can verify whether repeat answer automatically, effectively guarantees the authenticity of enquiry data

D, network surveying member reward system are one of subsystems of whole network surveying system, and its effect mainly is that netizen member's a series of behaviors in the network surveying system are rewarded.Except that participating in investigation, also have other a lot of valuable behaviors can obtain to reward.Member reward system requirements member must be in logging status, if not login then enter member's login system.

E, native system one big characteristics are to realize enterprises investigation function, by creating an enterprise virtual space for enterprise, be implemented in and carry out in-house investigation on this space, enterprise staff can participate in investigation with account number, the password login enterprise space that the corporate member distributes, and all processes are externally concealed.

The network online investigation system of present networks investigating system, having solved existing investigating system is the investigation form of the Dan Xuan/check box at simple web interface, and single number percent statistical result showed can't adapt to the defective of specialized market research, society research; Also changed in the past the simple uninteresting interrogation reply system of investigating system, provide a kind of flexibly, interactive, interesting investigation method, improve investigator's the enthusiasm and the authenticity of investigation result effectively; Simultaneously by embedded quote delivery system solved existing investigating system can only be in the issue investigation of own website, realize that each site owner need not own exploitation, easily just can be implemented in and have a network surveying system of overlapping the advanced person on the own website.

The networking telephone access system of present networks investigating system, solved existing telephone access system hardware requirement height, install complicated, can't remotely-controlled defective, the common computer terminal that can link the internet realized as long as just can be launched telephone interview, and can realize remote monitor, for example carry out investigation, the place that the Interviewer can be in Shanghai, any internet in Guangzhou, Chongqing or the like can arrive in Beijing.The native system hardware requirement is low and broken the region restriction that black phone is visited, and provides cost savings more.

Referring to Figure 19, branding communication of the present invention system provides a kind of advertising research games system.Modes such as system provides all kinds of investigation, activity, recreation, and the content that its content and user brand are propagated is relevant, and the netizen will finish the branding communication information that investigation, recreation must the understanding users of elder generation, and method checks advertisement, browse web sites, experience.The netizen can obtain the award of some by participating in these investigation, activity, recreation, rewards to comprise cash, commodity or the virtual integration that advertiser provides, reward and integration how much depend on the degree of understanding of user to advertiser's promotional content.Virtual integration can be offset discount, the cash outlay of offset part when buying member's commodity.

This branding communication system has solved the accepting method of the passive dullness of legacy network marketing user effectively, under this sales promotion pattern, the user is initiatively conscious, go to understand user's branding communication information enjoyably, can improve the branding communication dynamics effectively, saved the user and propagated cost.Another characteristics of the present invention are that system can embed website or other any network medias of businessman, has enlarged the scope of propagating effectively.

This brand broadcasting system comprises following system for realizing above target:

1. the keeper subsystem B1 that draws up a questionnaire and play

2. issue questionnaire and recreation subsystem B2

3. the member participates in questionnaire and recreation subsystem B3

4. subsystem B4 is rewarded in branding communication

Referring to Fig. 3, use method step of the present invention to be:

1), the netizen is registered as member R by information terminal 1, and lands;

2) enter the investigation network surveying P of system, in the network surveying system, provide information, deliver investigation information and suggestion; Enter this investigating system after other netizens land by information terminal 2 and obtain valuable information and suggestion; After other netizens obtain valuable information, the netizen that information is provided is carried out virtual reward on total mark by the M of member reward system; The netizen who obtains virtual integration enters commodity storehouse G discount by general exchange system C and buys needed commodity;

3) enter the B of branding communication system, participate in activities such as guessing unexpectedly in this brand broadcasting system, recreation, release news or carry out brand promotion, according to procotol, according to guessing unexpectedly, play, release news or the effect of brand promotion obtaining virtual integration; The netizen who obtains virtual integration enters commodity storehouse G discount by general exchange system C and buys needed commodity;

4) enter electronic information transaction system E, the netizen releases news in this electronic information transaction system, other netizens obtain the information that needs in this electronic trading system, after other netizens obtain valuable information, by the M of member reward system the netizen that information is provided is carried out virtual reward on total mark;

5) member who obtains virtual integration is by general exchange system exchange for ready money or enter the price of commodity storehouse with integration commodity that offset is purchased

Said network surveying system is with CATI (Computer-AssistedTelephone Interviewing System, be called for short the CATI system) realize with webpage, any online computer all can pass through this Platform Implementation CATI function, also can directly carry out network surveying.

Referring to Fig. 5, use the step of network surveying system to be divided into:

L, the system that enters at first need login system, can enter network online investigation system or net after landing

Network telephone interview system;

P11, to issue investigation and at first will enter questionnaire and add title, explanation, the option that the exercise question subsystem adds questionnaire;

Ask if the P12 investigation needs logic to jump, then enter the logic jumping and ask that subsystem carries out logic and jumps the setting of asking;

The design of P13, questionnaire, be provided with finish after, can test the questionnaire that designs, test and can issue after errorless, the issue form comprises Email, URL and website;

P14, investigator can select the respondent, promptly utilize sample sampling management system that investigation sample is sampled, managed;

P15, investigator can also utilize the embedded delivery system of quoting that the ad code download that system generates automatically is transplanted in investigator's the website, can carry out the step of overall network investigation on investigator's website;

P11, investigator can also utilize enterprise network investigation and management system that the enterprises investigation is set;

After P16, investigation finish, enter the data statistic analysis system enquiry data is carried out statistical study;

After P3, other netizen's Accreditation System Member Entrances, can utilize the member to participate in investigating subsystem and participate in investigation;

P2, other members participate in after the investigation, and the member reward system can give the member certain virtual reward on total mark, and member's available virtual integration is by general point reward exchanging system commodity in the discount purchase system in the system of commodity storehouse;

S, network online investigation system finishing;

The laggard network telephone interview system of going into is landed in P11, member registration, carry out networking telephone visit and at first will enter questionnaire and add title, explanation, the option that the exercise question subsystem adds questionnaire;

Ask if the P12 telephone interview needs logic to jump, then enter the logic jumping and ask that subsystem carries out logic and jumps the setting of asking;

After P41, questionnaire design, before carrying out visit, at first enter the sample of the sampling of phone sample, generation, the pre-visit of maintenance system generation, and manage;

If the P42 investigation needs quota, then enter the quotas administered subsystem sample of visiting is carried out the quota setting;

P43, after setting completed, telephone interview person land the website and begin to carry out telephone interview, and system is automatically by the sampling dialing, and visit whole process all has recording;

P44, supvr can utilize supervisory system to realize remote monitoring on network, and can in time feed back to the Interviewer;

After P45, visit finish, can examine, can check according to the visit recording to the visit result;

P46, the audit errorless after, to the visit result carry out statistical study;

Can export to professional softwares such as Excel, SPSS, SAS to data after P47, statistical study finish and carry out statistical study;

P48, can enter other system after finishing;

S, networking telephone access system finish.

Using the method for issuing Questionnaire systems referring to Fig. 6, is the subsystem of Fig. 5:

After P101, the Member Entrance system website, click the issue investigation, enter questionnaire issue interface, the design of beginning questionnaire

P102, first step input questionnaire title promptly illustrate

Whether P103, this questionnaire of system verification exist, if there is prompting " questionnaire exists, and please issue other questionnaires ", if there is no, enter next step.

P11, interpolation exercise question subsystem add the problem and the option of investigation

Investigation exercise question, explanation and problem, the option of P105, interpolation will be kept in the system database

Determining whether to be provided with the logic jumping after P104, exercise question interpolation finish answers

P12, logic is jumped and to be answered if desired, then jumps to answer in the subsystem to logic to be provided with

If P13 does not need, then enter questionnaire test issue subsystem

In P14, the questionnaire issuing process, can in sample library management subsystem, carry out the selection management of sample if desired

P15, questionnaire issue also can be selected the embedded issue subsystem of quoting, and issue on the website of oneself

P3, questionnaire issue back member participate in investigating system by the member and participate in investigation

After P16, investigation finish, by data statistic analysis subsystem statistical study investigation result

After P2, investigation finish, can reward the member who participates in investigation by the member reward system

P106, whole network surveying flow process finish

Fig. 7 is the embedded issue subsystem process flow diagram of quoting, and is the subsystem of Fig. 5

Embedded mode is quoted in P150, selection, comprising: direct embedding, advertising are quoted, the little investigation method of homepage is quoted

P151, first kind directly embed: be exactly that the questionnaire of design is directly put in member's the website

Code is quoted in the investigation that P152, dubbing system generate automatically

P153, the member's webpage desired location that copies to adapt to length and width automatically

P154, second kind, advertising is quoted

P155, advertising are quoted and are comprised advertising commonly used and self-defined advertising

The advertisement pattern of P156, advertising commonly used comprises top Banner, distich advertisement, the advertisement of floating

P157, selection advertisement pattern

The advertisement that P1513, copy system generate is automatically quoted code, the member's webpage desired location that copies to

It is the advertisement picture that can upload member's design that P1510, self-defined mode advertisement are quoted, and realizes personalized advertisement

P1511, upload self-defined advertisement picture, the length width of advertisement is set

P1513, generation ad code, the member's webpage desired location that copies to

P158, self-defined little investigation method are quoted: a very little investigation occurs, have only a problem usually at Website page, and several options, the viewer clicks and just enters whole questionnaire pages

P159, exercise question, the option of the little investigation of adding web displaying are set

P1512, generation ad code, the member's webpage desired location that copies to

Successfully whether P1514, testing authentication

P1515, end operation

P1516, forward other system to

Using the method for network surveying member reward system referring to Fig. 8, is the subsystem of Fig. 5

P2, comprise following several mode for member's award:

P22, member registration activate successfully and reward; The member successfully logins award;

P23, the regular member senior member reward of upgrading;

P24, member issue questionnaire and successfully send to the website;

P25, member participate in investigating successfully and submit to;

P26, member issue comment and reward;

P27, member's commending friends are rewarded;

P28, member recommend registration to reward;

The award of posting of P29, member forum; Member forum replys and rewards;

P210, the integration that obtains from each classpath is gathered;

P211, recruit's integration data storehouse more;

P212, end whole steps.

Using the member to participate in the method for investigating system referring to Fig. 9, is the subsystem of Fig. 5:

P302, participation investigation must be the registered members;

P303, member are by the login system Website login;

P305, land the website investigation page and click and participate in investigation;

P304, member also can land by other modes and participate in investigation;

Whether P306, system test participant login, and if not, return member's login system;

Whether this member has participated in investigation for P307, system's automatic gauging, avoids the repetition answer;

P308 is if then point out the member to participate in other investigation;

P309, member begin to participate in investigation, see member's answer subsystem for details;

P3010, fill in and finish, click and submit to;

P3011, member reward subsystem can give the member and necessarily reward;

P3012, answer can be checked the survey population result after finishing.

Using the method for networking telephone investigating system referring to Figure 10, is the subsystem of Fig. 5:

P401, networking telephone access system are to specialize in the based on network telephone interview system that enterprise, mechanism carry out market study, and use this system will register earlier becomes the system website corporate member;

After L, the registration, utilize member's login system Website login;

P11, execution investigation at first utilize questionnaire to add exercise question subsystem design questionnaire;

Ask if the P12 investigation needs to jump, then need to utilize the logic jumping to ask that system is provided with the logic jumping and asks;

Before P41, the telephone interview, need interviewee to be provided with by sample sampling, generation, maintenance system; At first need to generate number, according to number section generates alternative number at random, tries to dial and filter unsuccessful number (spacing, fax, enterprise number) then, generates the effective sample number;

P42, quota are that the character of sample is carried out further requirement, and the sex ratio that for example requires sample is 1: 1, for example require more than 50 years old the crowd should reach 10% or the like;

P43, finish sampling, set after the cooperation, networking telephone visit is formal to be carried out, and system utilizes networking telephone dialing automatically, and the Interviewer directly with the investigation result record of visit on computers;

Can carry out complete monitoring to the process of network surveying in P44, the telephone interview process, can feed back to the Interviewer by information or linguistic form at any time if any the problem monitor;

Can answer the questions in a test paper after P45, investigation are finished examined, and pinpointing the problems can be according to the recording time update of visit;

P46, finish after to the visit enquiry data carry out statistical study;

P47, at last statistics is imported, derives operation;

P48, whole telephone interview flow process finish.

Figure 11 is the sampling of networking telephone investigation phone sample, generation, maintenance subsystem process flow diagram, is the subsystem of Figure 10:

The generation of P411, phone sample comprises three kinds of forms, the first, generate automatically by system; The second, the sample of access system accumulation before importing; The 3rd, the sample file or the database of access system accumulation before importing;

P412, the first generates automatically by system, and the rule that generates number at first is set;

P413, generate the sample number according to the number that success is set;

P414, existing blacklist number in the number that generates and the database is compared;

Whether P415, inspection blacklist exist this number;

If P4114 exists then deletes this number;

If the non-blacklist number of P416 then imports and visits the sample storehouse fully;

P417, the second, the sample number of access system accumulation before importing is at first selected the telephone number that will import;

P418, telephone number imported visit the sample storehouse fully;

P419, the 3rd, the sample file or the database of access system accumulation before importing are at first selected the sample file or the database of the former access system accumulation that will import;

P4110, existing blacklist number in the number that generates and the database is compared;

Whether P4111, inspection blacklist exist this number;

If P4113 exists then deletes this number;

If the non-blacklist number of P4114 then imports and visits the sample storehouse fully;

The sample of P42, all generations or importing carries out the quota setting via the quotas administered subsystem.

Figure 12 is a networking telephone investigation quotas administered subsystem process flow diagram, is the subsystem of Figure 10:

P421, beginning quotas administered subsystem;

P422, at first to add an Interviewer;

The priority of P423, setting sample interview;

The state of P424, self-defined setting sample;

P425, according to condition distribute sample, comprise three kinds of modes:

P426, the first, the relevance quota;

P427, the second, the dereferenced quota;

P428, the 3rd, the combination quota;

P43, configure quota, begin to carry out investigation.

Figure 13 is a networking telephone investigation investigation executive subsystem process flow diagram:

To answer after P451, visit finish and involve in the row audit;

P452, at first the auditor wants the login system website;

The result that P453, examining content are interviewed by phone for the Interviewer;

P454, audit simultaneously: record auditor number, this test paper are by audit number of times and audit time;

P455, all-access person test paper is examined;

P456, check the test paper object information;

P457, playback inspection are simultaneously answered the questions in a test paper;

Can answer after P46, examination finish and involve in the line data statistical study.

Figure 13 is a networking telephone investigation investigation executive subsystem process flow diagram, is the subsystem of Figure 10:

P431, Interviewer begin to carry out visit;

P432, at first need the login system website;

The sample that P433, selection will be visited;

P434, use network IP telephone system dial automatically;

P435, listen to look into and whether put through;

P437, system's support are dialled automatically, intelligence is dialled in advance, write down dial-out end for the first time;

If P436 gets through, then the Interviewer reads questionnaire and allows the interviewee answer;

P4311, with the information that the visitor answers, be entered in the computing machine by mouse, keyboard, recording site, and, realize gathering immediately of data by network;

P439, along with the visit carrying out, whether the automatic statistical recognition of system reaches quota;

If P438 reaches quota other samples are proceeded visit;

If reaching quota, P4310 do not continue answer;

P4312, all-access questionnaire are finished and are then finished visit work;

P44, all-access person's access process are all monitored by the monitoring management subsystem by inspection.

Figure 14 is a networking telephone investigation monitoring management subsystem process flow diagram, is the subsystem of Figure 10:

P441, monitoring management subsystem;

P442, inspection begin monitoring work, at first want the login system website;

The whole process that the telephone interview that P43, monitored object carry out for the Interviewer is investigated;

P444, inspection monitoring can be monitored several Interviewer simultaneously;

P445, several Interviewer are monitored;

Whether P446, inspection have problems;

If P447 has, then notify the Interviewer by the online mode of voice or website;

Entering the test paper auditing system after P448, visit finish examines;

P449, system carry out record to the content of inspection monitoring, and the Interviewer are visited recording carry out record;

P4410, the whole access monitoring process of end.

Figure 15 is a networking telephone investigation test paper audit subsystem process flow diagram, is the subsystem of Figure 10:

To answer after P451, visit finish and involve in the row audit;

P452, at first the auditor wants the login system website;

P455, all-access person test paper is examined;

P456, check the test paper object information;

P457, playback inspection are simultaneously answered the questions in a test paper and are rolled up;

Figure 16 is a networking telephone enquiry data analyzing subsystem process flow diagram, is the subsystem of Figure 10:

P461, data analysis statistical system;

P462, data analysis at first need Website login;

P463, at first access the questionnaire that to add up the database from test paper;

P464, on demand be provided with the statistics questionnaire correlated condition;

The exercise question that P465, selection need intersect;

The subtype that P466, selection will show;

P467, affirmation generate chart;

P468, derivation chart;

P47, enter data process subsystem and carry out data processing.

Figure 17 is a networking telephone enquiry data processing subsystem process flow diagram, is the subsystem of Figure 10:

P471, data process subsystem;

P472, data-processing operator at first need the login system website;

P473, access the test paper data from database;

P474, data processing comprise derivation, derive two steps:

The file that P475, selection will import;

The field that P476, selection will import;

The form of the data file that P477, selection will be derived;

The field that P478, selection will import;

P479, importing or derivation.

Using the method for network surveying enterprise management system referring to Figure 18, is the subsystem of Fig. 5:

P51, network surveying enterprise management system;

P52, at first need the login system website;

P1, by questionnaire Publish System Design issue questionnaire;

P54, corporate member can be set to enterprises investigation, the investigation that promptly only allows the enterprises personnel to participate in by questionnaire;

P55, the participation password of inner questionnaire is set, enterprises personnel can participate in investigation with password;

P56, be provided with and successfully issue questionnaire;

P57, enterprises are investigated at the enterprises personnel;

P58, internal staff be the login system website at first;

P59, participate in in-house investigation with password;

P510, all questionnaires and the operation that participates in investigating are all carried out in the enterprise network space, and other people can't login and check.

Referring to Figure 20, use the step of branding communication system to be divided into:

B01, enterprise will carry out branding communication by platform, at first want the member of registered enterprise, and the login system website;

B02, enterprise submit the branding communication scheme to system;

B03, webmaster comprise recreation, questionnaire or the like according to Enterprise Planning conceptual design brand promotion mode;

B04, payment corporate member test;

Whether B05, test are passed through, if otherwise redesign;

If B06 passes through, then issue brand promotion questionnaire, recreation etc.;

B07, affirmation are issued successfully;

B08, netizen register the individual member;

B09 and login system website;

Brand promotion questionnaire, the recreation of B010, participation system issue;

Obtain to reward after B011, the participation;

B012, award can be used in other system.

Referring to Figure 21 use and management person draw up a questionnaire and play method of subsystem, be the subsystem of Figure 20:

The questionnaire of B11, brand promotion, recreation, movable setting all have the system manager to carry out;

B12, at first managerial personnel want backstage, login system website;

B13, system need the keeper to input account number, password could be logined, if login gets nowhere then needs to re-enter;

B14, design need be carried out according to the planning scheme that enterprise provides;

P1 if the questionnaire mode then call the network surveying system and design;

B15, as adopting other modes, then adopt other design systems;

B16, design finish and pay enterprise's audit;

If B17 otherwise need redesign;

If B18 by require enterprise to provide to reward or gold coin quantity and defrayment;

B19, grid acknowledge receipt of expense;

B110, keeper are by delivery system issue brand promotion questionnaire, ludic activity.

Figure 22 is issue questionnaire and recreation subsystem, is the subsystem of Figure 20:

The issue of B21, recreation is to be carried out by the keeper of system website;

B22, keeper be the Website login backstage at first;

Whether B23, checking login success;

B24, check brand promotion action message to be released;

B25, issue brand promotion activity.

Figure 23 is that the member participates in questionnaire and recreation subsystem process flow diagram, is the subsystem of Figure 20:

B31, member participate in questionnaire and recreation subsystem, are the overall processes that the member participates in branding communication questionnaire, recreation;

B32, netizen will participate in questionnaire answer or ludic activity, and at first will register becomes system website member and login;

B33, participation branding communication activity comprise the participation leisure game;

B34, also comprise and check brand message (literal, picture, video etc.), participate in brand experience activity or the like

B35, can also to participate in the brand message be the investigation of content;

After B36, the member's participation activity, subsystem is rewarded in branding communication will be to corresponding award with the member;

The integration of B37, award counts in system member's integration data storehouse;

B38, award can be used for other activities, as prize redemption.

Figure 24 is that subsystem is rewarded in branding communication, is the subsystem of Figure 20:

B41, member can obtain the reward on total mark that does not wait by participating in branding communication investigation, recreation and activity;

The source of B42, award comprises some kinds:

B43, participation brand questionnaire;

B44, participation brand be question and answer with lottery;

B45, check brand advertising, information, and send this advertisement to the good friend;

B46, the experience activity of participation brand and issue comment;

B47, participate in all kinds of leisure games;

The activity of B48, other kinds;

B49, integration gather;

B410, be updated in member's integration data storehouse.

Referring to Figure 25, use the step of electronic information transaction system to be divided into:

E11, information supply transactions subsystem are that all square tubes of intellecture property such as information are crossed the system that the network platform is sold;

E12, supplier will sell if any product, and at first will register becomes system website member and Website login;

E13, issue information provision comprise: report, intention, intellecture property etc., quotation, quantity, quotation;

E14, buyer also will register becomes system website member and Website login;

Information is wanted to buy in E15, buyer's inquiry;

E16, buyer submit order to;

E17, supplier's confirmation;

Whether E18, checking sell off;

E19 is if give the buyer with information feedback;

E110, transaction cancellation;

E1999, forward other system to and operate;

E111, selection quotation type comprise virtual coin transaction and money transaction;

E112, the first, money transaction.The buyer pays the bill to the supplier by modes such as bank transfer, payment guarantors;

E113, supplier deliver (information such as document, picture);

E114, buyer confirm to receive, and notice payment guarantor payment, and leave a message to system;

E115, supplier confirm gathering, also leave a message;

E116, Transaction Success;

E117, the second, the virtual coin transaction.The buyer is by the integration payment of oneself;

E118, supplier deliver (information such as document, picture);

E119, buyer confirm to receive, and notification platform pays and supply all virtual coins, and leave a message to system;

E120, supplier confirm gathering, also leave a message;

E121, Transaction Success;

E123, transaction results recorder member credit database;

E122, closing the transaction.

Figure 26 is an information supply transactions subsystem process flow diagram, is the subsystem of Figure 25:

E14, buyer also will register becomes system website member and Website login;

Information is wanted to buy in E15, buyer's inquiry;

E16, buyer submit order to;

E17, supplier's confirmation;

Whether E18, checking sell off;

E19 is if give the buyer with information feedback;

E110, transaction cancellation;

E1999, forward other system to and operate;

E113, supplier deliver (information such as document, picture);

E115, supplier confirm gathering, also leave a message;

E116, Transaction Success;

E118, supplier deliver (information such as document, picture);

E120, supplier confirm gathering, also leave a message;

E121, Transaction Success;

E123, transaction results recorder member credit database;

E122, closing the transaction.

Figure 27 is an information requirement transaction subsystem process flow diagram, is the subsystem of Figure 25:

E21, information supply transactions subsystem are the systems that intellecture property parties in request such as information buy by the network platform;

E23, ask the consumer will buy if any product, at first will register becomes system website member and Website login;

E24, supplier will sell if any product, and at first will register becomes system website member and Website login;

E22, issue are wanted to buy information and are comprised: report, intention, intellecture property etc., quotation, quantity etc.;

E25, supplier check the announced information of wanting to buy;

E26, supplier issue information provision and quotation;

E27, ask the consumer to determine best supply member by modes such as comparison, competitive biddings;

E28, selection quotation type comprise virtual coin transaction and money transaction;

E29, the first, money transaction.The buyer pays the bill to the supplier by modes such as bank transfer, payment guarantors;

E210, supplier deliver (information such as document, picture);

E211, buyer confirm to receive, and notice payment guarantor payment, and leave a message to system;

E212, supplier confirm gathering, also leave a message;

E213, Transaction Success;

E214, the second, the virtual coin transaction.The buyer is by the integration payment of oneself;

E215, supplier deliver (information such as document, picture);

E216, buyer confirm to receive, and notification platform pays and supply all virtual coins, and leave a message to system;

E217, supplier confirm gathering, also leave a message;

E218, Transaction Success;

E219, transaction results recorder member credit database;

E220, closing the transaction.

Referring to Figure 28, use the step of general exchange system to be divided into:

C01, to carry out accumulated point exchanging and at first will register and login and become the system website member;

C02, login system website;

C03, member can be with the integrations of the accumulated point exchanging native system of other businessmans, and at first the member will provide the member ID of other websites and the integration number that will exchange;

C04, change into the integration of our system according to certain account form;

C09, record in member's integration data storehouse;

C05, finish the exchange of general integration;

The member of C06, native system can use the commodity in the accumulated point exchanging member commodity storehouse;

C08, also can utilize point reward exchanging system and other member redemption integrations.

Figure 29: shopping subsystem process flow diagram is the subsystem of Figure 28:

C11, netizen exchange, buy commodity must be the website registered members;

C12, at first need Website login;

C13, member are by website browsing member commodity storehouse;

C14, select the product oneself liked;

C15, purchase can be selected three kinds of different modes: price for member, discounted price, accumulated point exchanging valency are submitted order to;

C16, system manager can carry out order and check;

Resubmit order if C17 is incorrect;

If C18 is correct, member's cash except integration of paying can be by Alipay, directly mode such as transfer accounts is paid;

C19, system manager check the account situation;

Whether C110, inspection arrive account;

C111, if not then notifies the member;

If C112 is to account, then the keeper is responsible for delivery;

Whether C113, member verification goods arrive;

C114, whether check arrival;

If the C115 floating cargo is then notified the keeper;

If C116 is to the account member then confirming on the website by system;

C117, system read member's integration data storehouse and deduct membership buying, the used integration of exchange commodity.

Figure 30: integration switching subsystem process flow diagram is the subsystem of Figure 28:

C21, netizen exchange, buy commodity must be the website registered members;

C22, at first need Website login;

C23, the exchange message of browsing and selecting other members to issue;

C24, check and need how many integrations;

C25, check whether own all integrations are enough;

If C26 is not enough, then browses and select other exchange messages;

If C27 reaches then submits order to;

C28, integration is squeezed into system's transaction platform;

C29, deposit system member's integration storehouse in;

C210, supply of material member delivery;

C211, purchase member receive;

Whether C212, purchase member verification goods are received;

If C213 confiscates;

C214, then continue etc. or Cancel Transaction;

C215, keeper depending on circumstances deduct member's credit;

If C216 receives goods, then on system website, confirm;

C219, system be recruit's integration data storehouse more automatically, and deduction exchange needs integration, and is assigned to the member of the supply of material;

C217, whole process of exchange are finished.

Referring to Figure 31, commodity in use storehouse exchanging method:

G01, netizen issue commodity and at first will register and become the system website member;

G02, next need Website login;

G03, submit release product to system;

G04, system manager's audit;

G05, undesirablely then delete, revise and notify the member;

G06, qualified then being kept in member's merchandising database;

G07, be submitted in the commodity trading system for the buyer and buy;

G08, member also can browse the commodity storehouse;

G09, system read commodity from merchandising database;

G07, also can buy, exchange commodity by commodity trading system.

Figure 32 is commodity transaction subsystem journey figure, is the subsystem of Figure 31:

G11, netizen will buy commodity and at first will register and become the system website member;

G12, next need Website login;

G13, browse the commodity storehouse and select commodity;

G14, submission order;

G15, pay by modes such as Alipays;

G16, wait seller delivery;

G17, affirmation are received;

G18, notify the seller;

G19, netizen issue commodity and at first will register and become the system website member;

G110, next need Website login;

G111, seller browse current order;

G112, check payout status;

If G113 does not pay;

G114, notify the buyer to pay;

If G115 pays, the buyer is given in delivery;

G116, seller confirm that goods sends;

G117, notify the buyer shipped;

After G118, the Transaction Success, system can estimate both sides;

G119 also is recorded in member's credit database.

Use the method for member reward system referring to Figure 33:

M01, netizen will obtain to reward at first will register to become the system website member;

M02, next need Website login; The member reward system comprises following subsystem:

M03, member reward punishing system comprise network surveying member reward system (P2), branding communication award subsystem (B4) etc.;

The lucky sub-6+1 of M04, member system;

M05, the member subsystem of guessing;

M06, the member recreation subsystem of making a breakthrough;

M07, other subsystems;

M08, can obtain different integrations by the ludic activity member who participates in above several systems, integration can be stored in member's integration data storehouse;

M09, integration can arrive in the other system and use;

M010, whole reward on total mark process finish.

Claims

1, a kind of netizen's behavior realizes the network commercial modular system that commodity value transforms, and it is characterized in that comprising:

Information response's platform, the netizen can utilize various information that online the time provides or information is responded, and obtains virtual integration by this platform, and virtual integration can be used for exchange for ready money, exchanges commodity, and the value of commodity is provided on this platform that deducts;

The commodity storehouse is used for showing and selling extensive stock that these commodity are used to reward the netizen that information is provided, or is used for the sale that the deduction of member's available virtual integration is worth;

Described netizen comprises the individual and the unit of online; Described valuable information is meant the needed information of individual or unit that information that the netizen provides by online is surfed the Net.

2, a kind of netizen's behavior according to claim 1 realizes the network commercial modular system that commodity value transforms, and it is characterized in that described information response platform comprises:

Member system, network surveying system, branding communication system, electronic information transaction system, member reward system, general point reward exchanging system;

Member system comprises member registration system and Member Entrance system, after netizen's online, defers to the present networks protocol registration for behind the member of this commercial network system, could be worth platform virtual integration of acquisition and commodity from network commercial;

The branding communication system, the netizen promotes oneself brand by ludic activity and network surveying, propagates the system of the advertisement of oneself;

The electronic information transaction system is used for information is provided between the netizen, obtains the platform of valuable information;

The member reward system, become the member of this commercial network value platform for the netizen after, the netizen provides information, the member reward system provides the quality and quantity of information according to the netizen, and the quantity of obtaining information according to other members gives the award of certain virtual integration to the netizen that information is provided, this integration is used to exchange the commodity in commodity storehouse, can also be used to participating in recreation, the guess activity of information response's platform.

General point reward exchanging system after the netizen obtains integration, utilizes general point reward exchanging system to buy commodity from the commodity storehouse, also can offset discount amount, and be worth platform at this commercial network and buy commodity towards end cash outlay;

Network surveying system, branding communication system and electronic information transaction system all are to provide the netizen of information that reward points is provided by the member reward system to information response's platform.

3, a kind of netizen's behavior according to claim 2 realizes the network commercial modular system that commodity value transforms, and it is characterized in that described network surveying system comprises networking telephone access system and network online investigation system; Networking telephone access system comprises the sampling of phone sample, generation, maintenance subsystem, quotas administered subsystem, investigation executive subsystem, monitoring management subsystem, test paper audit subsystem, data analytics subsystem, data process subsystem; Network online investigation system comprises the issue Questionnaire systems, embeddedly quotes delivery system, the member participates in investigating system, member reward system, enterprise network investigation and management system.

4, a kind of netizen's behavior according to claim 3 realizes the network commercial modular system that commodity value transforms, it is characterized in that described embedded investigating system includes quotes code as proof, and the netizen is by quoting code as proof in the website of being transplanted to oneself of this investigating system.

5, a kind of netizen's behavior according to claim 2 realizes the network commercial modular system that commodity value transforms, and it is characterized in that described branding communication system comprises to draw up a questionnaire the keeper and play subsystem, issue questionnaire and recreation subsystem, member participate in questionnaire and recreation subsystem, subsystem is rewarded in branding communication.

6, a kind of netizen's behavior according to claim 2 realizes the network commercial modular system that commodity value transforms, and it is characterized in that described electronic information transaction system comprises information supply transactions subsystem and information requirement transaction subsystem.

7, a kind of method of operating of using netizen's behavior to realize the network commercial modular system that commodity value transforms is characterized in that the step of operating comprises:

3) enter the branding communication system, participate in the activities such as guess, recreation in this brand broadcasting system, release news or carry out brand promotion, according to procotol, according to guessing, play, release news or the effect of brand promotion obtaining virtual integration; The netizen who obtains virtual integration enters the discounting of commodity storehouse by general exchange system and buys needed commodity; Perhaps,

8, a kind of method of operating of using netizen's behavior to realize the network commercial modular system that commodity value transforms according to claim 7 is characterized in that the step of described realization network surveying system comprises:

11), network online investigation system finishing;

21), can enter other system after finishing;

22), networking telephone access system finishes.

9, a kind of method of operating of using netizen's behavior to realize the network commercial modular system that commodity value transforms according to claim 7 is characterized in that the step of described realization branding communication system comprises:

2), netizen or mechanism submit the branding communication scheme to system;

4) pay member's test after, design finishes;

5), the test whether pass through, if otherwise the redesign;

7), confirm to issue successfully;

8), other netizen's Accreditation System website members;

9) and the login system website;

10, a kind of method of operating of using netizen's behavior to realize the network commercial modular system that commodity value transforms according to claim 7 is characterized in that the step of described realization electronic information transaction system comprises:

5), information is wanted to buy in netizen's inquiry of obtaining information;

6), the netizen who obtains information submits order to;

Netizen's confirmation of information 7), is provided;

8), whether the native system checking sells off;

10), transaction cancellation;

11), forwarding other system to operates;

17), Transaction Success;

22), Transaction Success;

23), transaction results recorder member credit database;

24), closing the transaction.