CN104091279B - A kind of paid ad system of interaction based on mobile terminal - Google Patents
A kind of paid ad system of interaction based on mobile terminal Download PDFInfo
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- CN104091279B CN104091279B CN201410334557.9A CN201410334557A CN104091279B CN 104091279 B CN104091279 B CN 104091279B CN 201410334557 A CN201410334557 A CN 201410334557A CN 104091279 B CN104091279 B CN 104091279B
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Abstract
The invention discloses a kind of paid ad system of the interaction based on mobile terminal, belong to mobile Internet applied technical field.The ad system includes interaction platform system, mobile terminal system and delivers vendor system.Advertising message is delivered to the personal user of installation mobile terminal system by delivering vendor system by businessman, and mobile terminal user is made after evaluation by mobile terminal system to this advertisement, and businessman pays certain amount of money to mobile terminal user.Pass through the ad system, advertisement can selectively be distributed to the user of installation mobile terminal software specify or non-designated by businessman, and not by the conventional ads time, space and the limitation in geographical position, the number of times that mobile terminal user receives advertisement can be precisely controlled, can be to delivering the effective management and control of fund of advertisement, the feedback information of mobile terminal user can give businessman to provide direct statistical information, and mobile terminal user can independently select reading advertisement and obtain economic compensation.
Description
Technical field
The invention belongs to mobile Internet applied technical field, it is related to a kind of paid advertisement system of the interaction based on mobile terminal
System.
Background technology
In the modern life, advertisement turns into the important channel that people understand commodity or service, but businessman passes through tradition extensively
Announcement can not obtain the timely feedback of common audient, can only differentiate through the consumption data in later stage.And Internet advertising due to
Message queue is caused just to show by the web station interface that can be delivered and the contention of some keywords and ranking and page presentation
To user, this causes certain obstruction to competing allegro business activity now, while the advertisement on internet is not effective
Family is willing to be unwilling all show, user can not select, and let alone feed back the opinion to advertisement.
At present, due to the popularization by mobile phone connection internet, this is that businessman and user directly link up and created just
Profit, mobile phone has its privately owned property, it may be determined that when a number represents a natural person, such businessman and user's communication
Can determine that come into contacts with a natural person.
Businessman can be linked up using the dissemination method and delivery system of a kind of brand-new advertising message in this case
Interaction between user, to improve the production of businessman, service level cuts operating costs and better met the profit of user
Benefit.
The content of the invention
In view of this, it is an object of the invention to provide a kind of paid ad system of the interaction based on mobile terminal, pass through
The system businessman can send the advertising message of issue to mobile terminal user, and mobile terminal user is by mobile terminal to this
Advertisement is made after evaluation, and businessman pays certain amount of money to mobile terminal user, so as to realize the interactive friendship between businessman and user
Stream, to improve the production of businessman, service level cuts operating costs and better met the interests of user.
To reach above-mentioned purpose, the present invention provides following technical scheme：
A kind of paid ad system of interaction based on mobile terminal, including interaction platform system, mobile terminal system and throwing
Put vendor system；Interaction platform system is used to realize interacting between mobile terminal user and advertisement putting manufacturer and data letter
The management of breath；Mobile terminal system is used to receive the advertising message of advertisement putting manufacturer and fed back；Vendor system is delivered to use
Advertisement and paid in being delivered to mobile terminal user；
It is anti-that the interaction platform system includes manufacturer's management module, ad data management module, advertisement putting module, data
Present module, user account management module and user management module；
Manufacturer's management module is used to enter the registration information data, ad distribution data and payment data of advertisement putting manufacturer
Row management；Ad data management module is used to be managed the ad data delivered and fed back；Advertisement putting module is used
In to mobile terminal user transmit advertising message；Data feedback module is used for feedback information and the progress for receiving mobile terminal user
Processing；User account management module is used for the account fund information management for realizing mobile terminal user；User management module user
Manage the personal information of user；
Businessman is by delivering vendor system to personal terminal user delivery advertisement, and interaction platform system examination ＆ verification will be wide after passing through
Accuse information and mobile terminal system is sent to by internet, user obtains after advertising message that information is anti-by mobile terminal system
Feed interaction platform system, interaction platform system according to feedback information and businessman's issuing advertisement information setting by the advertisement of businessman
Expense is transferred to user account by Third-party payment, meanwhile, the data feedback module synthesis feedback information of interaction platform system
Generation data are supplied to businessman.
Further, manufacturer's management module includes manufacturer's information management module, advertising media's management module and manufacturer's branch
Pay management module；Manufacturer's information management module is used to managing the basic document data of manufacturer, including the industrial and commercial information registration of manufacturer and
The registration for the Third-party payment platform specified, and can be by the module to these data inquiry and modification；
Advertising media's management module is used to set the ad content to be issued, and the ad content of setting can be with word, figure
The displaying of the various ways such as piece, video, animation, game, and including requiring the fixed-format message or direct of terminal user's feedback
Text reviews, including select the scope (scope delivered here only limits the user registered in this platform) of ad distribution or make
Oriented with oneself member's system mobile phone information or reversely deliver (orientation refers to be delivered to the phone number specified, and is reversely
Refer to the phone number for not being delivered to and specifying), while also including amount of money setting, the displaying of ad distribution that pay terminal user
Time range and frequency, the regional selection of ad distribution, user's Sex preference of scope of release, the age of user choosing of scope of release
Select, user's income selection of user's occupation choice of scope of release and scope of release；Manufacturer's payment management module is used to realize
Manufacturer submits payment information to pay the capital investment of the terminal user of feedback to the third-party platform specified, i.e. preparation.
Further, user receives advertisement and the return information of manufacturer by mobile terminal system, and terminal user is passing through
When mobile terminal system is logged in, interaction platform system can check whether user is registered user, if it is not, then interaction is flat
Platform system sets up a use using No. CCID of Mobile phone card as unique encodings in interaction platform system user registration module automatically
Family account, represents a natural person, this data is managed by Subscriber Management System according to this number；User management module will manage user
Personal information, user can be selected to set the age, and work unit, the information such as monthly income, these information can be changed, meanwhile,
Also need to set account data, to carry out transferring accounts and inquiring about for fund.
Further, user is logged in and is verified as after registered user by mobile terminal system, and terminal system will be sent out from advertisement
Cloth module shows on a terminal screen after obtaining the corresponding ad data bag of this registered user, resolve packet, terminal user
Clicked on after the advertisement of Kan Liao manufacturers manufacturer's setting form feedback data or comment after (depending on the setting for delivering manufacturer), it is mobile
Terminal system uploads to this data after the data feedback module of interaction platform system, data feedback module visa, terminal
User account obtains the payment of manufacturer, while this advertisement obtains cumulative feedback data and carries out stored record.
Further, the packet of advertisement retains a timing in mobile terminal user's equipment or in interaction platform storage device
Between, it is expired after, if terminal user does not specially require the preservation packet, this packet will be deleted.
Further, terminal user can be obtained by two kinds of approach and deliver disbursing funds for manufacturer, and one is flat by interaction
Amount of cash in account is transferred to account No. or the Third-party payment account number that user specifies by the module of withdrawing deposit on platform, and two are
The advertisement gold for delivering manufacturer is cashed to the appointed place for delivering manufacturer, form directly deducts when directly can exchange or consume.
Further, described terminal user delivers the rechargeable card tools of manufacturer by being cashed to the appointed place for delivering manufacturer
Body comprises the following steps：1) unique physical coding in manufacturer's application system is delivered, one dispensing manufacturer of this physical code correspondence
One convertibility point, and the physical code Quick Response Code of one encryption of printing is attached to convertibility point；2) convertibility point, which is installed, cashes software, and
Certification is registered in platform；3) terminal user scans the Quick Response Code of convertibility point in terminal software, sends two-dimensional code data to friendship
Mutual plateform system cashes module, and corresponding convertibility point information will be returned to by cashing module, terminal user submits and converted after confirming
The two-dimensional code data of the amount of money paid, this value data and scanning, which will be sent to, cashes module；4) platform cash module to letter
After breath is checked, the only effective power really of convertibility point cashes information in generation system, and freezes the user account amount of money, if
Check unsuccessfully by defrosting terminal user account and feeding back unsuccessful message to terminal user；5) convertibility point sends request to module is cashed
Cash, exchange module according to the corresponding terminal user of convertibility point information searching this cash a little send cash really weigh information,
Check that exchange operation flow, i.e. the user account amount of money are carried out after confirming to be deducted, and is thawed, and deducted amount is transferred in convertibility point
In manufacturer's payment account of setting, really power information etc. is cashed in removing, returned if not being identified through cash failure information to
Cash a little.
Further, the advertising message can also include discount information, and advertising message is reusable.
Further, described individual mobile terminal can also realize positioning function using GPS or BEI-DOU position system.
The beneficial effects of the present invention are：By the paid ad system of the interaction based on mobile terminal of the present invention,
Advertisement can selectively be distributed to the user of installation mobile terminal software specify or non-designated by businessman, and not passed
Unite the time spot, the limitation in space and geographical position can be precisely controlled to the number of times that mobile terminal user receives advertisement, can
With the effective management and control of fund to delivering advertisement, the feedback information of mobile terminal user can provide direct statistics to businessman
Information, mobile terminal software user obtains economic compensation.
Brief description of the drawings
In order that the purpose of the present invention, technical scheme and beneficial effect are clearer, the present invention provides drawings described below and carried out
Explanation：
Fig. 1 is the configuration diagram that advertisement is delivered by manufacturer；
Fig. 2 is terminal user's feedback management configuration diagram；
Fig. 3 is that terminal user cashes amount of money schematic diagram with delivering manufacturer.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described in detail.
The invention provides a kind of paid ad system of the interaction based on mobile terminal, including interaction platform system, movement
Terminal system and dispensing vendor system；Interaction platform system is used to realize the friendship between mobile terminal user and advertisement putting manufacturer
The management of mutual and data message；Mobile terminal system is used to receive the advertising message of advertisement putting manufacturer and fed back；Throw
Putting vendor system is used to deliver advertisement to mobile terminal user and is paid；
It is anti-that the interaction platform system includes manufacturer's management module, ad data management module, advertisement putting module, data
Present module, user account management module and user management module；
Manufacturer's management module is used to enter the registration information data, ad distribution data and payment data of advertisement putting manufacturer
Row management；Ad data management module is used to be managed the ad data delivered and fed back；Advertisement putting module is used
In to mobile terminal user's advertisement information；Data feedback module is used for feedback information and the progress for receiving mobile terminal user
Processing；User account management module is used for the accounts information management for realizing mobile terminal user；User management module user management
The personal information of user；
Businessman is by delivering vendor system to personal terminal user delivery advertisement, and interaction platform system examination ＆ verification will be wide after passing through
Accuse information and mobile terminal system is pushed to by internet, user obtains after advertising message that information is anti-by mobile terminal system
Feed interaction platform system, interaction platform system according to feedback information and businessman's issuing advertisement information setting by the advertisement of businessman
Expense is transferred to user account by Third-party payment, meanwhile, interaction platform system integrated feedback information simultaneously generates data offer
To businessman.
The specific implementation flow of the present invention is illustrated below by specific embodiment：
Fig. 1 is the configuration diagram that advertisement is delivered by manufacturer, as illustrated, delivering manufacturer submits manufacturer's basic document (101),
This data is managed by manufacturer's information management module, including the industrial and commercial information registration of manufacturer and the registration for the Third-party payment platform specified
Deng, and these data inquiry, modification etc..Deliver manufacturer and the ad content to be issued (102) be set in advertising media's management,
Setting, which includes content, to be shown with various ways such as word, picture, video, animation, game；Including requiring that terminal user feeds back
Fixed-format message or direct text reviews；(scope delivered here is only limited puts down scope including selection ad distribution herein
The user of registration in platform) or using manufacturer oneself member system mobile phone information orient or reversely deliver etc. that (orientation refers to
The phone number specified is delivered to, reversely refers to not be delivered to the phone number specified)；Include the gold of terminal user to be paid
Volume is set；Displaying time range including ad distribution；Area selection including ad distribution；User's property including scope of release
Do not select；Age of user selection including scope of release；User's occupation choice including scope of release；Use including scope of release
Family income selection；(to be protected)
Delivering manufacturer submits payment information to pay the end of feedback to the third-party platform (103) specified, that is, preparation
The capital investment of end subscriber, by manufacturer, payment management module is managed.
Audited by employee and deliver the ad data (104) that manufacturer submits, will after manufacturer's registration information data and payment data
The advertisement of this issue is defined as effective advertisement (105), forms packet, and the packet is submitted by advertisement putting module according to manufacturer
Imposed a condition during advertisement and be distributed to different terminal users (106).
After end user logs, the packet (107) of corresponding effective advertisement is obtained from advertisement putting module automatically,
This packet can be the file previously generated or produce in real time, and the parsing display in terminal software.
Fig. 2 is terminal user's feedback management configuration diagram, as illustrated, (202) system when terminal user (201) logs in
Can check whether it is registered user, if not (203), system is automatically using No. CCID of Mobile phone card as unique encodings in platform
A user account is set up in system user registration module, a people is represented according to this number, this data is by Subscriber Management System pipe
Reason.User management module will manage the information of user, and user can select to set the age, work unit, the information such as monthly income, this
A little information can be changed.Account data is also set, to facilitate transferring accounts and inquiring about for fund.User logs in and is verified as registration
After user (205), terminal software will obtain the corresponding ad data bag (206) of this registered user from advertisement publication module, number
According to being shown after Packet analyzing (207) on a terminal screen, the anti-of manufacturer's setting form is clicked on after the advertisement of terminal user Kan Liao manufacturers
Present after data or comment (depending on the setting for delivering manufacturer), terminal software handles the feedback data that this data uploads to platform
After module (208), feedback data processing module visa (209), end user account obtains the payment of manufacturer, simultaneously
This advertisement obtains cumulative feedback data.
The packet of this advertisement retains certain time, such as terminal user on end user device or in platform storage device
Preservation is not specially required, this packet will be deleted.
Terminal user has two kinds of approach to obtain to deliver disbursing funds for manufacturer, and one is by showing in account by module of withdrawing deposit
The amount of money is transferred to account No. or the Third-party payment account number that user specifies, and two be to cash throwing to the appointed place for delivering manufacturer
The advertising expense of manufacturer is put, specifically to deliver based on the wish of manufacturer, but terminal user can clearly know before advertisement is seen and see
What advertisement was obtained is cash or cashes gold.
Fig. 3 is that terminal user cashes amount of money schematic diagram with delivering manufacturer：
Unique physical coding in manufacturer's application system is delivered first, and one of one dispensing manufacturer of this physical code correspondence converts
Change a little, and print the physical code Quick Response Code of an encryption and be attached to convertibility point, this function will be integrated into manufacturer's management module.
Terminal user scans two bit codes (301) of convertibility point in terminal software, and two bit code data are sent to and cash mould
Block (302), corresponding convertibility point information (303) will be returned to by cashing module, and terminal user submits the amount of money to be cashed after confirming,
This value data and two bit code data of scanning will be sent to platform and cash module (304), and platform is cashed after module check
The only effective power really of convertibility point cashes information in generation system, and freezes the user account amount of money, if checking failure (310)
By defrosting terminal user account, simultaneously feeding back unsuccessful message gives terminal user (312).
Convertibility point is cashed (306) to cashing module and send request, exchanges module corresponding according to convertibility point information searching
Terminal user this cash a little send cash really power information (307), check confirm after (308) carry out exchange operation flow, both
The user account amount of money is deducted, and is thawed, and deducted amount is transferred in the manufacturer's payment account set in convertibility point, is clearly cashed
True power information etc., returns if not being identified through and cashes failure information (311) to cashing a little.
Following condition limitation is cashed：
1) beginning is cashed in end-user request, this terminal user can not again submit and cash request, until cashing success
Terminate or cash failure.
2) what convertibility point synchronization can only have terminal user cashes request, the ability after success or failure is cashed
Receive terminal user next time and cash request.
3) request is first initiated by terminal user, if convertibility point is this time exchanged without within a certain period of time to this true power
It is invalid, it is considered as exchange failure, after certain time, convertibility point can receive user again and submit request.
Finally illustrate, preferred embodiment above is merely illustrative of the technical solution of the present invention and unrestricted, although logical
Cross above preferred embodiment the present invention is described in detail, it is to be understood by those skilled in the art that can be
Various changes are made to it in form and in details, without departing from claims of the present invention limited range.
Claims (3)
1. a kind of paid ad system of interaction based on mobile terminal, it is characterised in that：Including interaction platform system, mobile terminal
System and dispensing vendor system；Interaction platform system be used for realize between mobile terminal user and advertisement putting manufacturer interact with
And the management of data message；Mobile terminal system is used to receive the advertising message of advertisement putting manufacturer and fed back；Deliver factory
Quotient system is united for delivering advertisement to mobile terminal user and being paid；
The interaction platform system includes manufacturer's management module, ad data management module, advertisement putting module, data feedback mould
Block, user account management module and user management module；
Manufacturer's management module is used to manage the registration information data, ad distribution data and payment data of advertisement putting manufacturer
Reason；Ad data management module is used to be managed the ad data delivered and fed back；Advertisement putting module be used for
Different mobile terminal users produces different advertising message data, and mobile subscriber obtains oneself corresponding advertising message after logging in
Data；Data feedback module is used to receive the feedback information of mobile terminal user and handled；User account management module is used
Managed in the Account Transaction History for realizing mobile terminal user；User management module is used for the personal information for managing user, described
Personal information includes privacy information, and its privacy information is opened to special object；
Businessman is by delivering vendor system to personal terminal user delivery advertisement, and interaction platform system examination ＆ verification believes advertisement after passing through
Breath descends into mobile terminal system by internet, and user feeds back information to after obtaining advertising message by mobile terminal system
Interaction platform system, setting when interaction platform system is according to feedback information and businessman's issuing advertisement information is by the advertising expense of businessman
User account is transferred to by Third-party payment, meanwhile, interaction platform system integrated feedback information simultaneously generates data and is supplied to
Businessman；
Manufacturer's management module includes manufacturer's information management module, advertising media's management module and manufacturer's payment management module；
Manufacturer's information management module is used to managing the basic document data of manufacturer, including the industrial and commercial information registration of manufacturer and specify the
The registration of tripartite's payment platform, and inquiry and modification by the module to these data；
Advertising media's management module is used to setting the ad content to be issued, the ad content of setting with word, picture, video,
Animation, game various ways displaying, and including requiring the fixed-format message or direct text reviews of terminal user's feedback, bag
Include the scope of selection ad distribution or oriented or reversely delivered using oneself member's system mobile phone information, while also including
Pay the area selection of amount of money setting, the displaying time range of ad distribution and the frequency, ad distribution of terminal user, send out
User's Sex preference of cloth scope, the age of user selection of scope of release, user's occupation choice of scope of release and issue model
The user's income selection enclosed；
Manufacturer's payment management module is used to realize that manufacturer submits payment information to pay anti-to the third-party platform specified, i.e. preparation
The capital investment of the terminal user of feedback；
User is received the advertisement of manufacturer by mobile terminal system and returns to feedback information, and terminal user is passing through mobile terminal
When system is logged in, interaction platform system can check whether user is registered user, if it is not, then interaction platform system is certainly
No. CCID of the dynamic Mobile phone card using in mobile terminal sets up one as unique encodings in interaction platform system user registration module
User account, represents a people, this data is managed by Subscriber Management System according to this number；User management module will manage user's
Personal information, user can be selected to set the age, and work unit, monthly income information, these information can be changed, meanwhile, also need
Account data is set, to carry out transferring accounts and inquiring about for fund；
User is logged in and is verified as after registered user by mobile terminal system, and terminal system will obtain this from advertisement publication module
Shown on a terminal screen after the corresponding ad data bag of registered user, resolve packet, terminal user Kan Liao manufacturers it is wide
After feedback data or comment that manufacturer's setting form is clicked on after announcement, this data is uploaded to interaction platform system by mobile terminal system
Data feedback module, after data feedback module visa, end user account obtains the payment of manufacturer, while this is wide
Accuse and obtain cumulative feedback data and carry out stored record；The packet of advertisement is in mobile terminal user's equipment or interaction platform
Retain certain time in storage device, it is expired after, if terminal user does not specially require the preservation packet, this data
Bag will be deleted；Terminal user can be obtained by two kinds of approach and deliver disbursing funds for manufacturer, and one is by interaction platform
On module of withdrawing deposit the amount of cash in account is transferred to account No. or third party's user account number that user specifies, two be to
The amount of money of the ad dollars for delivering manufacturer, directly deduction consumption is cashed in the appointed place for delivering manufacturer, or exchanges supplementing with money for manufacturer for
Card；The advertising expense that described terminal user delivers manufacturer by being cashed to the appointed place for delivering manufacturer specifically includes following step
Suddenly：1）Unique convertibility point physical code in manufacturer's application system is delivered, this physical code only corresponds to one of a dispensing manufacturer
The convertibility point being physically present, and the physical code Quick Response Code of one encryption of printing is attached to convertibility point；2）Terminal user is soft in terminal
The Quick Response Code of convertibility point is scanned in part, module is cashed by what two-dimensional code data sent interaction platform system to, cashing module will
Corresponding convertibility point information and the user are returned in the convertible amount of money of this convertibility point, terminal user confirms return information and exchange
Point actual conditions unanimously submit the amount of money to be cashed afterwards, and this value data and the two-dimensional code data scanned will be sent to and cash mould
Block；3）Platform is cashed after module checked information, and the only effective power really of the convertibility point cashes letter in generation system
Breath, and freeze the user account amount of money, if checked unsuccessfully by defrosting terminal user account and feeding back unsuccessful message to terminal user；
4）Convertibility point is cashed to cashing module and send request, exchanges module according to the corresponding terminal user of convertibility point information searching at this
The really power information of cashing a little sent is cashed, inspection carries out exchange operation flow, i.e. the user account amount of money after confirming and deducted, thaws,
And be transferred to deducted amount in the manufacturer's payment account set in convertibility point, really power information is clearly cashed, if do not confirmed
Failure information is cashed to cashing a little by then returning.
2. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, it is characterised in that：It is described wide
Discount information can also be included by accusing information, and advertising message is reusable.
3. the paid ad system of a kind of interaction based on mobile terminal according to claim 1, it is characterised in that：Described
Individual mobile terminal can also realize positioning function using GPS or BEI-DOU position system.
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| CN106980747A (en) * | 2016-01-15 | 2017-07-25 | 颂虹控股有限公司 | Net background system and network interaction system and method |
| WO2017128432A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Method for collecting data about updated content pushing technology, and pushing system |
| CN105704242A (en) * | 2016-04-08 | 2016-06-22 | 苏州乐聚堂电子科技有限公司 | Business information push method and server |
| CN107341652A (en) * | 2016-04-29 | 2017-11-10 | 深圳圣贤御品堂实业有限公司 | A kind of paid network social intercourse method, apparatus and server |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN110060078A (en) * | 2018-01-18 | 2019-07-26 | 富士施乐实业发展（中国）有限公司 | A kind of method and its system of printing and printing charging |
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| CN110536002A (en) * | 2019-01-01 | 2019-12-03 | 唐山宅人桥网络传媒有限公司 | A method of the information that spreads through sex intercourse is selected using cell phone application member registration data |
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| CN104091279A (en) | 2014-10-08 |
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