JP2007087096A - Advertisement delivery method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement delivery method, in which a large commodity advertisement effect can be expected by timely delivering, when a user of a cellular phone with built-in noncontact IC chip purchases a commodity using the cellular phone, advertisement information to the cellular phone. <P>SOLUTION: When charging communication of electronic money is performed by holding the cellular phone with built-in noncontact IC chip over a POS register-linked reader/writer set in a store, advertisement information is delivered from the reader/writer to the cellular phone, and this advertisement information is delivered by three-way communication by the reader/writer, the noncontact IC chip in the cellular phone, and noncontact IC chip control application software in the cellular phone. The advertisement information to be delivered is preliminarily determined according to unique information of each commodity which is attached to the commodity and also read and transmitted to a store computer by a POS register, and transmitted from the store computer to the reader/writer through the POS register. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution method, and more particularly, to an advertisement distribution method for distributing electronic advertisement information to mobile phones that are widely used recently.

  In recent years, the penetration rate of mobile phones has been remarkable. In particular, mobile phones having a function of exchanging electronic money have been developed. This is a non-contact IC chip such as Sony's FeliCa (trade name) and its application software built into a mobile phone, which is a POS cash register linkage leader installed in the store when shopping. / Holding over the writer, electronic money value rewriting communication is performed, that is, payment is made. Therefore, it is useful for mobile phone users because it is not necessary to carry cash when shopping.

  In general, immediately after shopping, it is considered that the user is highly interested in shopping and individual products, so advertising information about products is delivered to the mobile phone at hand without missing this timing. If you can, you can expect a larger product promotion effect than usual.

  For example, when a certain user purchases a tea beverage B in a plastic bottle manufactured by Company A at a certain store, immediately after the advertisement information of the beverage B is delivered to the mobile phone at hand, the beverage is presented to the user. Since the impression about B deepens and the memory that the beverage B has been purchased is enhanced, it is possible to expect another purchase. Also, for example, when a certain user purchases a tea drink B made by A company at a certain store, immediately after that, advertisement information of the tea drink D made by C company is delivered to the mobile phone at hand. Since the advertisement information is distributed to the user who is interested in the tea bottled beverage immediately after purchase, it is not obvious that the user will try to buy it at the next shopping. Can be expected.

  In addition, when examining the prior art for the present invention, “Advertisement Distribution System and Advertisement Delivery Method” is published in the following Patent Document 1, and this prior art is intended to serve both the customer and the advertisement distribution source in the advertisement data to be distributed. The problem to be solved is to realize an advertisement distribution system and an advertisement distribution method that can reflect the following: “The advertisement distribution server stores the desired advertisement keyword for each IC chip identification number, An advertisement keyword is stored for each data, and the advertisement distribution server identifies the distribution request advertisement keyword of the advertisement distribution request source from the stored distribution request advertisement keyword based on the identification number of the IC chip supplied from the mobile phone. The advertisement data to be distributed to the customer is specified by comparing the specified distribution desired advertisement keyword with the stored advertisement keyword. The notification distribution server obtains this advertisement data from the client server, supplies it to the IC chip recorder through the mobile phone, and writes it to the IC chip ”as a problem solving means.

  Therefore, in this prior art, the advertisement data to be distributed is performed by storing “advertising keywords registered for each IC chip identification number” in advance, whereas in the present invention, the IC chip identification number is stored. Regardless, since the advertisement to be distributed is changed every time depending on the product identification code information (JAN code) in the POS register, this prior art is different from the present invention. In this prior art, a method for receiving advertisement information is performed via a communication network. The IC chip itself cannot be directly connected to the network, and it must be configured to receive advertisement information without using the mobile phone communication function. The reader / writer installed in the store is for operating advertisement information already in the mobile phone. On the other hand, in the present invention, since the IC chip itself receives the advertisement information by communication through the reader / writer installed in the store, the conventional technology and the present invention are different from this point of view.

  In addition, “Patent and content registration / display system” is published in Patent Document 2 below, and this conventional technique performs an appropriate billing process and allows a user to easily implement a message including an image or the like using a portable terminal. It is a system that includes a terminal device connected to a network to which a portable information terminal or the like is connected, a server system, and a user portable information terminal that accesses the server system. The terminal device includes a message input means for an information provider to input information such as character data, a content input means for photographing an image, a moving image, a sound, etc., a temporary content storage means, a billing processing means, , Information for detecting that the billing has been normally performed, connecting to the computer network, and transmitting the temporarily stored data And a signal means, and a means for solving the problems of view and reply enabling "that the user portable information terminal the registered data.

  Comparing this prior art with the present invention, although there is a similarity in the part of delivering a message at the same time as the accounting process, whether to use a non-contact IC chip mounted on a mobile phone as an implementation means, and message transmission means However, there is a difference in whether or not to use communication between three parties, and the present invention has a remarkable effect as described later.

JP 2002-049640 A JP 2002-288558 A

  In view of the above, the present invention can deliver advertisement information to a mobile phone in a timely manner when a user of the mobile phone makes a purchase using a mobile phone equipped with a non-contact IC chip. An object of the present invention is to provide an advertisement distribution method that can be expected to have a product promotion effect.

  To achieve the above object, an advertisement distribution method according to claim 1 of the present invention performs electronic money billing communication by holding a mobile phone with a non-contact IC chip over a reader / writer linked to a POS register installed in a store. When the advertisement information is distributed from the reader / writer to the mobile phone, the advertisement information is distributed by the reader / writer, the non-contact IC chip in the mobile phone, and the non-contact IC chip in the mobile phone. It is characterized by three-way communication using control application software.

  The advertisement distribution method according to claim 2 of the present invention is the advertisement distribution method according to claim 1, wherein the advertisement information to be distributed is attached to the product and is read by a POS register and transmitted to the store computer. What is predetermined according to the unique information for each product is transmitted from the store computer to the reader / writer via the POS register.

  The advertisement distribution method according to claim 3 of the present invention reads the unique information for each product attached to the product with a POS register and transmits it to the store computer, and in advance according to the received unique information for each product. Transmitting the determined advertisement information from the store computer to the reader / writer via the POS register, and the received advertisement information from the reader / writer to the mobile phone equipped with a non-contact IC chip held over the reader / writer The advertisement information is distributed by three-way communication by the reader / writer, the non-contact IC chip in the mobile phone, and the non-contact IC chip control application software in the mobile phone. It is characterized by doing.

The definitions of terms in the present invention are as follows.
“Mobile phone with non-contact IC chip”: A mobile phone with a non-contact IC chip. A display, a button, a microphone, and a wireless communication function are provided.
“Application software for controlling a non-contact IC chip in a mobile phone”... Application in the mobile phone for displaying or changing the contents of the non-contact IC chip in the mobile phone.
“Reader / Writer”: Communicates with the non-contact IC chip, and reads / writes information in the non-contact IC chip. It is usually connected to the POS register by some means, and data can be exchanged with the POS register. Can receive and operate POS cash register commands.
"Three-party communication" ··· The above-mentioned "reader / writer", "contactless IC chip in a mobile phone" and "application software for controlling a noncontact IC chip in a mobile phone" communicate. Specifically, start application software from a reader / writer through a non-contact IC chip. This is the basic function of mobile phones with contactless IC chips. The term “a non-contact IC chip control application in a mobile phone is activated by three-way communication from a reader / writer” is used.
“POS cash register”: A cash register with the function of reading product barcodes with a barcode reader and storing purchase data in a store computer. Cash register that can exchange data with the store computer using some means.
“Store computer”: Communicates periodically with the host computer through a communication line, uploads purchase data to the host computer, and downloads barcode (JAN code) and product name pair data from the host computer. . A computer comprising a server and a database for realizing the above functions.
“Host computer”: A computer having a general database read / write function and data communication function.
"Electronic money" ... Numerical information that has the same value as the currency stored in the IC chip, and accumulates numerical information by a prepaid method, or postpay method like a credit card. There are things that pay the usage amount. The present invention includes all these methods.

  In the advertisement delivery method according to claim 1 of the present invention, when a user holding a mobile phone equipped with a non-contact IC chip brings the product E to the cashier counter to purchase the product E, the store clerk holds the product E over the POS cash register, On the other hand, the user holds the mobile phone over the reader / writer. The POS register reads the unique information for each product attached to the product E and transmits it to the store computer. The store computer reads the billing amount data and advertisement data corresponding to the unique information for each product via the POS register. Send to writer. When the user holds the mobile phone over the reader / writer as described above in order to pay for electronic money with the mobile phone, the above three-way communication is performed, whereby the billing amount data and advertisement are sent from the reader / writer to the mobile phone. Data is sent.

  According to the delivery method of claim 2 of the present invention, the advertisement information to be delivered is determined in advance according to the unique information for each product that is attached to the product and read by the POS register and transmitted to the store computer. According to the delivery method of claim 3, since advertisement information predetermined according to the received unique information for each product is transmitted from the store computer to the reader / writer via the POS register, for example, the user The product purchased by the user can be associated with the product related to the advertisement information to be delivered to the user, such as when advertising the tea beverage with the same kind or different types when the tea bottle is purchased. It becomes.

  Further, as described in claim 3, the distribution procedure includes a step of reading the unique information for each product attached to the product with a POS register and transmitting it to the store computer, and depending on the received unique information for each product. Transmitting the predetermined advertisement information from the store computer to the reader / writer via the POS register, and the received advertisement information from the reader / writer to the mobile phone equipped with a non-contact IC chip held over the reader / writer Distribution step.

  The present invention has the following effects.

  That is, in the advertisement distribution method according to each claim of the present invention, advertisement information is distributed to the mobile phone in a timely manner when a user of the mobile phone uses a mobile phone equipped with a non-contact IC chip. Therefore, it is possible to expect a great product advertising effect. Distribution to mobile phones is performed by three-party communication and does not use communication lines such as telephone lines or e-mails. For example, it should be distributed well even in environments with poor radio wave communication conditions such as underground shopping streets. Can do. In addition, there is an advantage that the user can passively receive advertisement information without performing any button operation on the mobile phone or paying a packet fee.

  In addition to this, when the purchased product and the product related to the advertisement information to be distributed are associated with each other as in claim 2 or 3, since the products are closely related to each other, it is possible to expect a greater product advertising effect. it can.

The advertisement distribution method of the present invention has the following contents as a system or application.
(1) An advertisement distribution system that can distribute advertisement information according to unique information (JAN code) for each product. An advertisement distribution system characterized by a combination of technologies having the following functions.
(1-1) A host computer storing advertisement information.
(1-2) The advertisement information to be distributed is selected based on the combination of the advertisement information received via the host computer and the communication line and the unique information (JAN code) for each product received from the POS register via the network. Store computer that can be distributed to.
(1-3) A POS register that can distribute advertisement information received from the store computer to a reader / writer.
(1-4) A reader / writer that can distribute advertisement information received from a POS register to a non-contact IC chip of a mobile phone in the form of three-way communication.

(2) An advertisement receiving application capable of receiving advertisement information corresponding to unique information for each product. An advertisement receiving application characterized by a combination of the following programs.
(2-1) A program for receiving advertisement information according to unique information for each product transmitted from the advertisement distribution system of (1).
(2-2) A display program that displays advertisement information according to unique information for each product on the display without operating the buttons of the mobile phone.
(2-3) An information operation program capable of storing information in the IC chip by the communication function between the IC chip and the reader / writer without using the WWW.
(2-4) An information operation program capable of storing information in an empty area of an IC chip partitioned into a plurality of values such as the value of electronic money simultaneously with the reception of the advertisement information realized in (2-1) above.
(2-5) An information generation program capable of accumulating unique information for each product stored in the mobile phone and generating new information in the mobile phone.

  Next, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is an explanatory diagram of an apparatus configuration used to implement an advertisement distribution method according to an embodiment of the present invention, and is configured as follows.

  That is, first, there is a non-contact IC chip-mounted mobile phone 1 that a user possesses. This mobile phone 1 has normal mobile phone functions such as a display, a button, a microphone, and wireless communication, and the FeliCa described above. (Product name) or the like has the non-contact IC chip 2 and the non-contact IC chip control application software 3 to have a function of paying electronic money, and the application software 3 includes the above (2) to (2-5) And receiving, processing and displaying advertisement data (advertisement information).

  In addition, there are a reader / writer 4, a POS register 5 and a store computer 6 which are installed on the store side and linked to each other via a network. The store computer 6 is always in real time information with the host computer 8 through a communication line such as a public network 7. Exchange. The store computer 6 and the host computer 8 regularly upload sales item data from the former 6 to the latter 8, and periodically download advertisement data from the latter 8 to the former 6. The host computer 8 has a function of storing advertisement data that is updated or added as appropriate and transmitting it to the store computer 6. The store computer 6 selects the advertisement data to be distributed based on the combination of the advertisement data received from the host computer 8 and the JAN code, which is unique information for each product received from the POS register 5, and stores the advertisement data in the POS register 5 It has a function to deliver to. The POS register 5 has a function of transmitting advertisement data received from the store computer 6 to the reader / writer 4. The reader / writer 4 has a function of distributing the advertisement data received from the POS register 5 to the non-contact IC chip 2 of the mobile phone 1 in the form of three-way communication.

  As shown in the flow of FIG. 2, when the user who has the above-described contactless IC chip-mounted mobile phone 1 tries to purchase the product E and brings it to the cashier counter, the store clerk holds the product E over the POS register 5 ( On the other hand, the user holds the mobile phone 1 over the reader / writer 4 (S101). The POS register 5 reads the JAN code attached to the product E (S102) and transmits it to the store computer 6 (S103). The store computer 6 receives the data transmission from the host computer 8 and responds to the JAN code. The billing amount data and the advertisement data are transmitted to the reader / writer 4 through the POS register 5 (S104). When the user holds the mobile phone 1 over the reader / writer 4 as described above in order to pay for electronic money with the mobile phone 1 (S105), a three-way communication is performed, whereby the reader / writer 4 sends the mobile phone to the mobile phone. Billing amount data and advertisement data are transmitted to one non-contact IC chip 2 (S106), billing processing is executed (S107), and advertisement data is output (S108). The advertisement data is generally image (moving image or still image) data, but may be audio data or the like. The advertisement information to be distributed is predetermined according to the JAN code attached to the product E and read by the POS register 5 and transmitted to the store computer 6. Therefore, since the purchased product and the product related to the advertisement information to be distributed are associated with each other as described above, a large product advertising effect can be expected.

Device configuration explanatory diagram used for carrying out the advertisement distribution method according to the embodiment of the present invention Flow chart showing the procedure of the advertisement distribution method

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Mobile phone equipped with non-contact IC chip 2 Non-contact IC chip 3 Non-contact IC chip control application software 4 Reader / writer 5 POS register 6 Store computer 7 Public network 8 Host computer

Claims (3)

Deliver advertising information from the reader / writer to the mobile phone when charging electronic money by holding a mobile phone with a non-contact IC chip over a reader / writer linked to a POS register installed in the store,
The distribution of the advertisement information is performed by three-way communication by the reader / writer, the non-contact IC chip in the mobile phone, and the non-contact IC chip control application software in the mobile phone. Method. The advertisement distribution method according to claim 1,
The advertisement information to be distributed is pre-determined according to the specific information for each product that is attached to the product and read by the POS register and transmitted to the store computer, from the store computer via the POS register. An advertisement distribution method characterized by transmitting to a writer. Reading the unique information for each product attached to the product at the POS register and transmitting it to the store computer, and advertising information predetermined according to the received unique information for each product from the store computer via the POS register And transmitting the received advertisement information from the reader / writer to a mobile phone equipped with a non-contact IC chip held over the reader / writer,
The distribution of the advertisement information is performed by three-way communication by the reader / writer, the non-contact IC chip in the mobile phone, and the non-contact IC chip control application software in the mobile phone. Method.

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