JP2009157738A - Information processor, method and program, and information processing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To quickly distribute advertisement information or the like according to positional information. <P>SOLUTION: When a portable terminal 12 is held up to a R/W (Reader/Writer) 11 (S1), a message including the URL of an FN server 13 and a R/WID is transmitted (S2), and a browser is started (S3). The portable terminal is connected to the site of the FN server 13 by an operation utilizing the browser, the positional information about the R/W 11 is interpreted on the basis of the R/WID, surrounding store information (advertisement information) selected by an advertisement information provision server 14 is distributed to the portable terminal 12 on the basis of the positional information, and displayed on a screen 21 as an image 21C (S4-S9). This is applicable to an information processing system for providing distribution service of the advertisement information or the like according to the positional information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an information processing device and method, a program, and an information processing system, and in particular, an information processing device and method, a program, and an information processing system that can quickly distribute advertisement information and the like according to position information. About.

  Conventionally, realization of a distribution service for advertising information and the like according to position information has been desired.

In order to realize such a distribution service, it is necessary to acquire position information. As a conventional technique for acquiring such position information, for example, a technique of using a GPS built in a mobile phone or a base station of a mobile phone carrier is disclosed in Patent Document 1, for example.
JP 2003-91678 A

  However, with these conventional methods, there is a problem that a considerable communication time occurs every time the position information is acquired, and as a result, it takes a long time for advertisement information or the like corresponding to the position information to be distributed to the user. Has occurred.

  The present invention has been made in view of such a situation, and makes it possible to quickly distribute advertisement information and the like corresponding to position information.

  The first information processing apparatus according to one aspect of the present invention is installed between a non-contact communication apparatus that performs non-contact communication with a communication partner existing within a predetermined distance, and based on an identifier of the non-contact communication apparatus An information processing apparatus that communicates with a distribution apparatus that acquires position information that can specify a location and distributes selection information selected based on the position information. An acquisition means for performing contactless communication with the contactless communication device when moving within a distance and acquiring a message including access information for accessing the distribution device and the identifier of the contactless communication device; When the information processing apparatus moves out of the predetermined distance or is controlled by the non-contact communication apparatus, a first control that enables communication with the distribution apparatus is performed, and When access is instructed, the distribution device is accessed based on the access information included in the message acquired by the acquisition unit, and the identifier included in the message acquired by the acquisition unit is transmitted. And control means for performing third control for receiving and presenting the selection information when the selection information is distributed from the distribution device for the identifier.

  The non-contact communication apparatus is installed at the installation location in a different application from the presentation of the selection information, and when the information processing apparatus moves within the predetermined distance for the different application, the acquisition unit includes: Upon acquiring the message, the control means performs the first control to the third control.

  The plurality of non-contact communication devices are respectively installed at different installation locations, and the information selected as the selection information differs depending on the installation location, and the distribution device includes the plurality of non-contact communication devices. Of these, the information processing apparatus obtains the position information capable of specifying the installation location of the non-contact communication apparatus moved within the predetermined distance, and the information selected based on the position information is used as the selection information. The information is transmitted to the information processing apparatus, and the control means performs third control for receiving and presenting the selection information.

  A first information processing method and program according to one aspect of the present invention are information processing and a program corresponding to the above-described first information processing apparatus according to one aspect of the present invention.

  In the first information processing apparatus, method, and program according to one aspect of the present invention, an identifier of the non-contact communication apparatus is provided between the non-contact communication apparatus that performs non-contact communication with a communication partner existing within a predetermined distance. The following information is communicated by the first information processing apparatus with the distribution apparatus that acquires the position information that can specify the installation location based on the position information and distributes the selection information selected based on the position information. Processing is executed. That is, when the first information processing apparatus moves within the predetermined distance, non-contact communication is performed with the non-contact communication apparatus, access information for accessing the distribution apparatus, and the non-contact communication apparatus When a message including an identifier is acquired and the first information processing apparatus moves out of the predetermined distance or is controlled by the non-contact communication apparatus, communication with the distribution apparatus becomes possible, and the distribution When access to the device is instructed, the distribution device is accessed based on the access information included in the acquired message, and the identifier included in the acquired message is transmitted, and the identifier is transmitted to the identifier. On the other hand, when the selection information is distributed from the distribution device, the selection information is received and presented.

  A second information processing apparatus according to an aspect of the present invention is an information processing apparatus that performs non-contact communication with a mobile terminal that is present within a predetermined distance, and the installation location can be specified based on an identifier of the information processing apparatus When the mobile terminal that communicates with the distribution device that acquires the position information and distributes the selected information selected based on the position information moves within the predetermined distance, the mobile terminal is not in contact with the mobile terminal. Communication is performed, and a message including access information for accessing the distribution device and the identifier of the information processing device is generated and transmitted to the mobile terminal.

  The information processing apparatus is installed at the installation location for use different from the presentation of the selection information, and when the mobile terminal moves within the predetermined distance, in addition to the process of generating and transmitting the message, Further processing according to the different application is executed.

  The second information processing method and program according to one aspect of the present invention are information processing and a program corresponding to the above-described second information processing apparatus according to one aspect of the present invention.

  In the second information processing apparatus, method, and program according to one aspect of the present invention, the second information processing apparatus performs non-contact communication with a mobile terminal existing within a predetermined distance. That is, the portable terminal that communicates with a distribution apparatus that acquires position information that can specify the installation location based on an identifier of the information processing apparatus and distributes selection information selected based on the position information However, when moving within the predetermined distance, contactless communication with the mobile terminal is performed, and a message including access information for accessing the distribution device and the identifier of the information processing device is generated, Sent to the mobile terminal.

  A third information processing apparatus according to one aspect of the present invention is an information processing apparatus that distributes information, and when a mobile terminal moves within a predetermined distance of a place where the non-contact communication apparatus is installed, the non-contact communication apparatus A message including access information for accessing the information processing apparatus and the identifier of the non-contact communication apparatus is transmitted from the non-contact communication apparatus to the mobile terminal. When the identifier included in the message is transmitted to the information processing apparatus and transmitted based on the access information included in the message, the acquisition unit acquires the identifier, and the acquisition unit acquires the identifier. An acquisition means for acquiring position information capable of specifying the installation location of the non-contact communication device based on the identifier, and acquired by the acquisition means Based on the serial position information, and a delivery means for delivering to the portable terminal the information selected from among a plurality of information as selection information.

  The plurality of non-contact communication devices are respectively installed at different installation locations, and the information selected as the selection information varies depending on the installation location, and the acquisition means includes the plurality of non-contact communication devices. Of which the mobile terminal acquires the identifier of the non-contact communication device that has moved within the predetermined distance, and the acquisition means, based on the identifier, the non-contact that the mobile terminal has moved within the predetermined distance The distribution unit acquires the position information that can specify the installation location of the communication apparatus, and distributes information selected based on the position information to the information processing apparatus as the selection information.

  A third information processing method and program according to one aspect of the present invention are information processing and a program corresponding to the above-described third information processing apparatus according to one aspect of the present invention.

  In the third information processing apparatus, method, and program according to one aspect of the present invention, information is distributed by the third information processing apparatus as follows. That is, when the mobile terminal moves within a predetermined distance of the installation location of the non-contact communication device, non-contact communication is performed between the non-contact communication device and the mobile terminal to access the information processing device. A message including access information and the identifier of the contactless communication device is transmitted from the contactless communication device to the mobile terminal, accessed based on the access information included in the message, and included in the message When the identifier is transmitted to the third information processing device, the identifier is acquired, and based on the acquired identifier, position information that can specify the installation location of the non-contact communication device is acquired and Based on the position information, information selected from a plurality of pieces of information is distributed as selection information to the portable terminal.

  An information processing system according to the present invention includes a portable terminal having a non-contact communication function and a communication function, a non-contact communication device that performs non-contact communication with the portable terminal by the non-contact communication function, and the portable terminal by the communication function. An information processing system that communicates with and distributes information, and when the mobile terminal moves within a predetermined distance of an installation location of the non-contact communication device, the non-contact communication device A contactless communication is performed with the mobile terminal, and a message including access information for accessing the distribution device and the identifier of the contactless communication device is generated and transmitted to the mobile terminal. Obtains a message and executes a preparation process that enables communication with the distribution device when the device moves out of the predetermined distance or is controlled by the non-contact communication device When the access to the distribution device is instructed, based on the access information included in the acquired message, the distribution device is accessed, and the identifier included in the acquired message is transmitted. The distribution device acquires the identifier, acquires position information capable of specifying the installation location of the contactless communication device based on the identifier, and is selected from a plurality of pieces of information based on the position information. The selected information is distributed to the portable terminal as selection information, and the portable terminal acquires and presents the selection information.

  In the information processing system of the present invention, when the mobile terminal moves within a predetermined distance of the installation location of the non-contact communication device, the non-contact communication device performs non-contact communication with the mobile terminal, and the distribution device A series of processing is executed, such as generating a message including access information for accessing the device and the identifier of the non-contact communication device, and transmitting the message to the portable terminal. Then, the portable terminal acquires the message, and executes preparation processing that enables communication with the distribution device when the mobile terminal moves out of the predetermined distance or is controlled by the non-contact communication device. Then, when access to the distribution device is instructed, the distribution device is accessed based on the access information included in the acquired message, and the identifier included in the acquired message is transmitted. A series of processes are executed. Then, the distribution device acquires the identifier, based on the identifier, acquires position information that can identify the installation location of the non-contact communication device, and based on the position information, A series of processes such as distributing information selected from the above as selection information to the portable terminal is executed. As a result, the selection information is acquired and presented by the portable terminal.

  As described above, according to one aspect of the present invention, advertisement information and the like corresponding to position information can be quickly distributed.

  Hereinafter, an embodiment of an information processing system to which the present invention is applied will be described with reference to the drawings.

  As shown in FIG. 1, the information processing system according to the present embodiment includes a reader / writer device 11 (hereinafter abbreviated as R / W 11 as appropriate), a mobile terminal 12, an FN server 13, and an advertisement information providing server 14. It is comprised so that it may contain.

  For example, in this embodiment, the R / W 11 is installed at a venue or a store. The R / W 11 is configured to be able to operate in a stand-alone manner, that is, to be operable only with a power source. Therefore, R / W11 can be operated unattended. For this reason, an anti-theft chain can be attached to the R / W 11. As a reaction of R / W11, for example, a reaction by an LED or a buzzer is adopted, and therefore a screen is not particularly necessary. The R / W 11 has a configuration capable of storing information such as date / time, processing result, R / WID (terminal ID), and non-contact IC chip ID as log information. The R / WID and non-contact IC chip ID will be described later.

  The number of R / Ws 11 is one in the example of FIG. 1, but is not limited to one as a matter of course, and may be plural.

   The portable terminal 12 is carried and used by the user 16. The mobile terminal 12 is configured, for example, as a non-contact IC (IC: Integrated Circuit) card built-in mobile phone and has a three-party communication function. Here, the three-way communication refers to a controller (not shown in FIG. 9 described later) from the R / W 11 via a contactless IC card (contactless IC 102 in FIG. 9 described later) in the mobile terminal 12. A mechanism for issuing a command to the controller 103). By exhibiting such a tripartite communication function, for example, in this embodiment, an operation such as starting a Web browser is performed from the external R / W 11 as described later with reference to FIG. Is possible. “Three parties” refers to the R / W 11, the non-contact IC card in the mobile terminal 12, and the controller on the mobile terminal 12. The details of the three-party communication function will be described later with reference to FIG.

  Thus, in this Embodiment, the portable terminal 12 can perform non-contact communication with R / W11 using a three-party communication function. The mobile terminal 12 can also perform wireless communication with the FN server 13 or the like using a normal wireless communication function. Note that the form of wireless communication between the mobile terminal 12 and the FN server 13 is not particularly limited.

  The number of mobile terminals 12 is one in the example of FIG. 1, but of course is not limited to one, and a plurality of mobile terminals 12 may be used. In other words, the number of users is not limited to one of the users 16 shown in FIG.

  Further details of the portable terminal 12 will be described later with reference to FIGS. 9 to 12.

  When receiving access from the mobile terminal 12, the FN server 13 identifies the R / W 11 over which the mobile terminal 12 is held (performed non-contact communication), and installs the R / W 11 based on the identification result Obtain location information indicating the location. Then, the FN server 13 transmits the position information to the advertisement information providing server 14.

  The position information acquisition method of the FN server 13 is not particularly limited, and for example, the following first to third methods can be employed. That is, the first method is a method in which only R / WID is mounted on the R / W 11 and is converted into position information by the FN server 13 based on a position information database (for example, see FIG. 16 described later). In the present embodiment, this first method is adopted. The second method is a method of holding latitude / longitude information and the like inside the R / W 11. The third method is a method in which the R / W 11 is connected to the FN server 13 via a network (not a mobile network), and position information is distributed.

  The advertisement information providing server 14 searches for information around the installation location of the R / W 11 indicated by the position information, for example, information such as advertisements, and transmits it to the FN server 13.

  The FN server 13 selectively distributes information transmitted from the advertisement information providing server 14, for example, information such as advertisements, to the mobile terminal 12.

  The communication mode between the FN server 13 and the advertisement information providing server 14 is not particularly limited.

  In addition, the number of FN servers 13 is one in the example of FIG. 1, but is not limited to one as a matter of course, and a plurality of FN servers 13 may be used. Similarly, the number of advertisement information providing servers 14 is one in the example of FIG. 1, but is not limited to one as a matter of course, and may be plural.

  As described above, in the present embodiment, the FN server 13 functions as a position information database and a server of an advertisement distribution system based on the position information database. On the other hand, the advertisement information provision server 14 functions as an advertisement information accumulation and provision server.

  Next, an outline of the operation of the information processing system having the configuration shown in FIG. 1 will be described with reference to FIG.

  It is assumed that the R / W 11 always waits for the portable terminal 12 to be held over. In this state, when the mobile terminal 12 is held over the R / W 11 by the user 16 in step S1, the R / W 11 is necessary from the memory in the non-contact IC card of the mobile terminal 12 and the set value of the R / W 11. Get information.

  Subsequently, the R / W 11 exhibits a three-party communication function, transmits a message to the mobile terminal 12 in step S2, and activates a web browser in the mobile terminal 12 in step S3. At that time, the R / W 11 can perform a reaction that clearly identifies whether the processing result is OK or NG, for example, a reaction by light or sound. The R / W 11 can also record the result of holding the portable terminal 12 as a log in the internal memory.

  Details of the processes in steps S1 to S3 will be described later with reference to FIG.

  Here, the message transmitted by the process of step S2 is demonstrated.

  For example, in this embodiment, a message as shown in FIG. 3 is adopted.

  That is, in the present embodiment, a message is used in which a URL, a contactless IC chip ID, an R / WID, and a service ID are arranged in that order.

The URL is a URL for connecting to the site of the FN server 13.

  The non-contact IC chip ID is an identifier for uniquely identifying the mobile terminal 12. In the present embodiment, the serial number of the non-contact IC card is adopted as the non-contact IC chip ID. The non-contact IC chip ID is acquired from the mobile terminal 12 held over the R / W 11 in the process of step S1. The non-contact IC chip ID is used at the FN server 13 site for inquiries and for providing future services. As a specific parameter specification, for example, A is a parameter indicating a non-contact IC chip ID, and the parameter value can be composed of several to tens of alphanumeric characters such as A = 01234567.

  The R / WID is an identifier for uniquely identifying the R / W 11 and is assigned a number by the FN server 13 and set in advance to R / W 11. The FN server 13 manages the numbered R / WID in association with the position information of the R / W 11 specified thereby (see FIG. 16 described later). Thereby, the FN server 13 can determine position information from the R / WID. As a specific parameter specification, for example, B is a parameter indicating R / WID, and the parameter value can be composed of several to tens of digits of alphanumeric characters such as B = 00000014.

  The service ID is an identifier for specifying a service provider such as a venue or a store where the R / W 11 is installed, and is numbered by the FN server 13 and set in advance in the R / W 11. That is, the site of the FN server 13 shows a top page customized for each service provider specified by the service ID. As a specific parameter specification, for example, C is a parameter indicating a service ID, and the parameter value can be composed of alphanumeric characters of several to tens of digits, such as C = 00000002.

  Returning to FIG. 2, when such a message is transmitted in the process of step S2 and the browser is activated in the process of step S3, the screen 21 of the mobile terminal 12 is connected to, for example, the site of the FN server 13 The image 21A is displayed.

  When the user 16 operates the mobile terminal 12 to instruct the connection of the FN server 13 to the site, specifically, for example, when the user clicks a link destination URL “Yes” in the image 21A, the mobile terminal 12 performs step S4. Then, an http request is transmitted to the FN server 13. This http request includes the message transmitted in the process of step S2.

  In step S <b> 5, the FN server 13 transmits an http response to the mobile terminal 12 in order to display the top page of its own site on the mobile terminal 12.

  Accordingly, for example, an image 21B is displayed on the screen 21 of the mobile terminal 12 as the top page of the site of the FN server 13. The configuration example of the top page is not particularly limited to the image 21B in FIG. For example, a specific example of another top page will be described later with reference to FIGS.

  Here, it is assumed that the “deal information” displayed in the image 21B is information around the installation location of the R / W 11, specifically, neighboring store information (advertisement information).

  In this case, when the user 16 operates the mobile terminal 12 to instruct acquisition of “profit information”, specifically, for example, “here” in the characters “discount information is here” in the image 21B. When the link destination URL is clicked, the mobile terminal 12 transmits an http request to the FN server 13 in step S6.

  The FN server 13 receives this http request, identifies R / W11 from the R / WID in the message received in the process of step S4, specifies the installation location of the R / W11, and determines the installation location. Acquire (interpret) the position information shown. That is, as shown in FIG. 16, which will be described later, for each R / W 11, the R / WID and the installation location are associated with each other and managed by the FN server 13. Thereby, it becomes possible to identify the R / W 11 from the R / WID, specify the installation location, and interpret the installation location as position information.

  In step S <b> 7, the FN server 13 transmits the interpreted position information to the advertisement information providing server 14.

  In step S <b> 8, the advertisement information providing server 14 searches for neighboring store information (advertisement information) based on the position information and transmits it to the FN server 13.

  In step S9, the FN server 13 sends an http response as a response to the http request in step S6 as the response to the http request in step S6 in order to change the display on the mobile terminal 12 of its own site to the posting site of the neighboring store information (advertisement information). 12 is transmitted.

  Thereby, for example, an image 21 </ b> C is displayed on the screen 21 of the mobile terminal 12 as a posting site for peripheral store information (advertisement information). That is, in the example of FIG. 2, “Bar AAA”, “Izakaya BBB”, and “Esthetic CCC” are displayed on the mobile terminal 12 as peripheral store information (advertisement information) of the installation location of the R / W 11. Become. In addition, the structural example of the posting site of surrounding store information (advertisement information) is not specifically limited to the image 21C of FIG. For example, another specific example of such a posting site will be described later with reference to the drawings of FIGS.

  In addition, when the user 16 operates the mobile terminal 12 to instruct connection to a provider site (a site of a service provider different from the site of the FN server 13), specifically, for example, “business” of the image 21B When the user clicks on the link destination URL of the characters “here, click here”, the mobile terminal 12 connects to the service provider's site in step S10.

  Next, a specific screen configuration example of the site of the FN server 13 will be described with reference to FIGS.

  4 and 5 show examples of images of the top page of the site of the FN server 13.

  The image 21B1 in FIG. 4 includes a CP area and an MS area. On the other hand, the image 21B2 in FIG. 5 includes a CP area, an MS area, and an advertisement area.

  Based on the service ID included in the message, the FN server 13 selects one of the image 21B1 in FIG. 4 and the image 21B2 in FIG. 5 as the top page, and selects the selected image as the top page. Is displayed on the portable terminal 12. In other words, the service provider specified by the service ID, that is, the service provider such as the venue or the store where the R / W 11 is installed, displays the image 21B1 in FIG. Any one of the five images 21B2 can be selected by own judgment.

  The CP area is an area that is dynamically generated based on the service ID and is under the control of the service provider specified by the service ID. Here, under the control of a certain person means that the configuration of the image can be changed by the judgment of that person.

  For example, in the example of FIGS. 4 and 5, the CP area includes CP logo images 51 and 61, text sentences 52 and 62, and link destination URLs 53 and 63. For example, in the present embodiment, the CP area is configured so that the total text sentence has a maximum of 35 characters (double-byte) and a maximum of 3 lines. Further, for example, in the present embodiment, the CP area is configured so that a maximum of five link destinations can be created.

  However, the CP area in FIGS. 4 and 5 is merely an example, and for example, a text sentence, a link destination URL, and the like may not be generated depending on the service ID.

  The MS area is an area under the control of the administrator of the FN server 13. That is, the MS area is an area in which the configuration of the image can be changed based on the judgment of the administrator of the FN server 13.

  For example, the MS area of FIG. 4 includes a text sentence 54 and a link destination URL 55. On the other hand, the MS area in FIG. 5 includes only the text sentence 64 and does not include the link destination URL.

  However, the CP area in FIGS. 4 and 5 is merely an example, and for example, a text sentence, a link destination URL, and the like may not be generated depending on the service ID.

  The advertisement area is the information selected by the advertisement information providing server 14 based on the advertisement information distributed from the advertisement information providing server 14, that is, the position information indicating the installation location of the R / W 11 in this embodiment. Specifically, for example, it is an area in which peripheral store information (advertisement information) and the like shown in FIG.

  The advertisement area is further divided into a ticker advertisement area and a general advertisement area.

  The ticker advertisement area is an area for displaying advertisement information and the like by the ticker. A ticker is a display method for displaying a character string or the like within a specific range. That is, in the ticker advertisement area, a character string that constitutes advertisement information and the like flows and is displayed. Note that the display of the ticker advertisement area is not essential, and the FN server 13 determines whether or not to directly display advertisement information or the like as a ticker based on the service ID. Further, when displaying advertisement information or the like as a ticker, the number of displays can be changed by the FN server 13. It is also possible to adopt a configuration in which the character string in the ticker advertisement area is displayed without flowing, that is, it is displayed statically.

  The general advertisement area is an area for statically displaying advertisement information and the like. The display number of advertisement information or the like can be varied by the FN server 13.

  However, the number of displays and the display type of advertisement information and the like are not particularly limited, and can be selectively changed according to position information converted from S / NID based on a position information database (for example, see FIG. 16 described later). You may be able to do it. Specifically, for example, the advertisement of shop information can be increased in the location information of commercial facilities, while the advertisement of business information can be increased in the location information of business facilities. In addition, the number of displays can be increased in the position information of the city, while the number of displays can be decreased in the position information of the countryside.

  Furthermore, for example, the display number and display type of advertisement information and the like may be selectively variable according to the service ID. In other words, the service ID can be used as attribute information other than the position information, and the FN server 13 can selectively distribute information based on the attribute information (service ID).

  Such an advertisement area is included in the image 21B2 of the top page in the example of FIG. Therefore, when the image 21B2 of the example of FIG. 5 is adopted as the top page, the operation of the information processing apparatus of FIG. 1 will be described as follows in association with the example of FIG.

  That is, when the http request in step S4 in FIG. 2 is performed, the location information transmission in step S7 and the neighboring store information (advertisement information) distribution in step S8 are performed first, and the http response in step S5 is performed. Then, instead of the image 21 </ b> B of FIG. 2, the image 21 </ b> B <b> 2 of FIG. 5 is displayed on the screen 21 of the mobile terminal 12. When the link destination URL “view more” in the lowermost part of the image 21B2 in FIG. 5 is clicked, the processing of steps S6 and S9 is executed, and the display of the screen 21 of the mobile terminal 12 is changed from the image 21B2. Transition to an image 62 in FIG. 6 (see FIG. 7 described later).

  On the other hand, in the example of FIG. 4, the advertisement area is not included in the image 21B1 of the top page. Therefore, when the image 21B1 of the example of FIG. 4 is adopted as the top page, the operation of the information processing apparatus of FIG. 1 will be described as follows in association with the example of FIG.

  That is, when the http request in step S4 in FIG. 2 is performed and the http response in step S5 is performed, the image 21B1 in FIG. 4 is displayed on the screen 21 of the mobile terminal 12 instead of the image 21B in FIG. It will be. In this state, when the user 16 clicks on the link destination URL 55 in the MS area, an http request in step S6 is performed, followed by transmission of location information in step S7 and distribution of neighboring store information (advertisement information) in step S8. And an http response in step S9 is performed. Then, instead of the image 21 </ b> B in FIG. 2, the image 62 in FIG. 6 is displayed on the screen 21 of the mobile terminal 12 this time.

  In other words, when the image 21B1 of the top page in the example of FIG. 4 is displayed on the screen 21 of the mobile terminal 12, the user 16 clicks on the link destination URL 55 of the MS area, The screen 21 changes from the image 21B1 on the top page to the image 62 in FIG.

  The image 62 includes a CP & MS area and an advertisement area. The CP & MS area is an area under the control of the service provider specified by the service ID or the administrator of the FN server 13. In other words, the MS area is an area in which the image configuration can be changed based on the judgment of the service provider identified by the service ID or the administrator of the FN server 13.

  Specifically, for example, a mechanism for gifting a free gift to the user 16 who acquires and uses peripheral store information (advertisement information) by holding the mobile terminal 12 over the R / W 11 is the site of the FN server 13. It is assumed that it is built in. For this reason, in the example of FIG. 6, the image 62 is configured so that an image for performing an operation for the user 16 to acquire such a prize is included in the CP & MS area.

  That is, in the state where the image 62 is displayed on the screen 21 of the mobile terminal 12, the link URL of the “here” portion of the text sentence “present GET here !!!” in the CP & MS area by the user 16 When is clicked, an http request is made.

  At this time, it is assumed that the FN server 13 performs an authentication process as to whether or not the portable terminal 12 that has transmitted the http request is a valid terminal to which a gift should be given. And, as a condition to be a legitimate terminal to give a prize, it is stipulated that the non-contact IC chip ID included in the message is normal and that one or more link destination URLs included in the advertisement area are clicked Suppose that

  In this case, if all of the above conditions are satisfied, the authentication process is successful (OK), and the FN server 13 performs an http response so that the portable terminal 12 displays the image 63 of FIG. Then, the screen 21 of the mobile terminal 12 changes from the image 62 in FIG. Note that the image 63 may be an image of an external site instead of an image within the site of the FN server 13.

  On the other hand, if the condition of “one or more link destination URLs included in the advertisement area has been clicked” among the above conditions is not satisfied, the authentication process fails (NG), and the FN server 13 In order to display the image 64 of FIG. 7 indicating that the authentication process has failed on the portable terminal 12, an http response is performed. Then, the screen 21 of the portable terminal 12 changes from the image 62 in FIG.

  Also, if the above-mentioned condition “the contactless IC chip ID included in the message is normal” is not satisfied, the authentication process fails (NG), and the FN server 13 fails the authentication process. In order to display the image 65 of FIG. Then, the screen 21 of the mobile terminal 12 changes from the image 62 in FIG.

  As described above, FIG. 7 illustrates an example of transition of the screen of the site of the FN server 13. In FIG. 7, the arrow drawn to the second image from the link destination URL in the first image indicates that the screen 21 of the mobile terminal 12 is displayed when the link destination URL in the first image is clicked. The transition from the image to the second image is shown.

  The specific screen configuration example of the site of the FN server 13 has been described above with reference to FIGS.

  Next, details of each component of the information processing system in FIG. 1 will be described with reference to FIGS.

  FIG. 8 is a diagram for explaining a management method of the R / W 11, that is, the reader / writer device 11. In FIG.

  As shown in FIG. 8, the management device 71 can be managed by the management device 71 when the management device 71 configured by a personal computer or the like is connected by the transmission medium 72. In addition, the transmission medium 72 is not specifically limited, For example, a LAN cable, a serial cable, etc. are employable.

The management device 72 is operated by, for example, an administrator of the FN server 13 or the like. That is, the administrator of the FN server 13 can operate the management device 21 to set the R / W 11 and manage logs. Specifically, for example, include in the message URL, R / WID, service ID, and RTC (time) can be set. In addition, log management such as log browsing, log downloading (CSV format), log initialization, etc. can also be performed.

  Next, details of the mobile terminal 12 will be described with reference to FIGS. 9 to 12.

  FIG. 9 shows a functional configuration example of the mobile terminal 12.

  The mobile terminal 12 includes a non-contact IC card 102 (hereinafter abbreviated as “non-contact IC 102” as appropriate), a controller 103, and an application memory 104. Here, the reason that “include” is described is that the mobile terminal 12 may include another functional block as a component. That is, for example, when the mobile terminal 12 is configured as a mobile phone, functional blocks for realizing a communication function, an audio / image processing function, a display function, and the like can be included as components.

  The controller 103 fetches information specifying the application transmitted from the R / W 11 (hereinafter referred to as “executable application information” as appropriate) via the non-contact IC 102 and controls the execution. The application memory 104 stores various application programs such as an LED application program (LED: light emitting diode), a web browser application program, and an application program (sound / vibration) for voice control and vibration function.

The controller 103 has an operation system function (OS), a disk driver function, and an application manager function. Each of these functions can be realized as software, for example. That is, the controller 103 can perform operations corresponding to the above-described functions based on the software programs.

  The non-contact IC 102 performs non-contact near field communication with the R / W 11.

  The non-contact IC 102 can take the configuration shown in FIG. 10, for example. The non-contact IC 102 is provided with an antenna 111, an RF (RF: Radio Frequency) 112, a volatile memory 113, a control unit 114, and a nonvolatile memory 121.

  The antenna 111 performs transmission / reception of information in which non-contact near field communication is performed with the R / W 11. The RF 112 performs various types of information processing on information transmitted / received via the antenna 111. The volatile memory 113 temporarily writes information from the RF 112. That is, the volatile memory 113 is a so-called buffer memory. The control unit 114 controls the overall operation of the non-contact IC 102.

The non-contact IC 102 is provided with a transmission terminal 115 (Tx terminal), a reception terminal 116 (Rx terminal), and a ground terminal 117 (GND terminal). The transmission terminal 115 is a terminal to which information transmitted via the antenna 111 and the RF 112 is supplied. The reception terminal 116 is a terminal from which information received via the antenna 111 and the RF 112 is output.

In addition, the non-contact IC 102 has a terminal 118 (IBO3 terminal) that switches between a high level (H) and a low level (L) according to the communication state based on the control of the control unit 114. A terminal 119 (VRO terminal) and a terminal 120 (PPO_ON terminal) are provided.

  Specifically, the terminal 118 is configured to switch the applied voltage from “H” to “L” based on the control of the control unit 114 when a special command is received from the R / W 11. . Further, when communication with the R / W 11 is started, the terminal 119 is configured so that the applied voltage is switched from “H” to “L” based on the control of the control unit 114. Further, when a special command is received from the R / W 11, the terminal 120 is configured so that the applied voltage is switched from “H” to “L” based on the control of the control unit 114.

  Here, an example of the operation of the mobile terminal 12 will be described.

  First, the non-contact IC 102 operates by supplying power from the R / W 11 when communicating with the R / W 11, and operates by supplying power from the controller 103 when communicating with the controller 103.

  The non-contact IC 102 performs communication based on the clock frequency of the R / W 11 when receiving power supply from the R / W 11, and based on the clock frequency of the controller 103 when receiving power supply from the controller 103. To communicate. The clock frequency during communication with the R / W 11 is different from the clock frequency during communication with the controller 103. For this reason, this non-contact IC 102 cannot communicate with the controller 103 when communicating with the R / W 11, and conversely, when communicating with the controller 103, the non-contact IC 102 communicates with the R / W 11. Can not be.

Next, the non-contact IC 102 controls the voltage applied to the terminal 120 to a low level (L) by the control unit 114 when communicating with the R / W 11, and is applied to the terminal 120 when communicating with the controller 103. The voltage is controlled to a high level (H).

Further, the non-contact IC 102 is controlled to a low level (L) by the control unit 114 during communication with the R / W 11, and is applied to the terminal 119 during communication with the controller 103. The voltage is controlled to a high level (H).

  Further, in the normal communication, the non-contact IC 102 controls the terminal 119 when the voltage applied to the terminal 119 is always controlled to a high level by the control unit 114 and a “special command” described later is received. The voltage applied to is controlled to a low level.

  These terminals 118, 119, and 120 of the non-contact IC 102 are connected to the controller 103, respectively. The controller 103 recognizes the communication state of the non-contact IC 102 based on the level of the voltage applied to each terminal 118, 119, 120.

As described above, the communication target of the non-contact IC 102 is changed from the R / W 11 to the controller 103, or from the controller 103 to the R / W 11, so that the voltage application state to the terminals 118, 119, and 120 is changed and controlled. In the following, the communication state of the non-contact IC 102 during communication between the non-contact IC 102 and the R / W 11 (voltage application state to each terminal 118, 119, 120 of the non-contact IC 102) is referred to as “first communication state”. The communication state of the non-contact IC 102 during communication between the non-contact IC 102 and the controller 103 is referred to as a “second communication state”.

FIG. 11 is a sequence diagram for explaining a communication operation between the R / W 11 and the portable terminal 12 when the “special command” is not used.

As shown in FIG. 11, first, when the distance between the R / W 11 and the portable terminal 12 is equal to or less than a certain distance (when the portable terminal 12 is held close to the R / W 11), R Power supply to the non-contact IC 102 is started by electromagnetic induction from / W11.

  When power supply from the R / W 11 is started, the control unit 114 lowers the voltage applied to the terminal 119 and the terminal 120 to the low level, and changes the communication state of the non-contact IC 102 to the “first communication state”. Let

  Information stored in the non-contact IC 102 until the distance between the non-contact IC 102 and the R / W 11 becomes a certain distance or more (until the mobile terminal 12 moves away from the R / W 11) (this embodiment) In this embodiment, the serial number of the non-contact IC 102 employed as the non-contact IC chip ID and various information such as balance information) are transmitted to and received from the R / W 11. In the present embodiment, the message in FIG. 3 is transmitted from the R / W 11 to the non-contact IC 102.

  Next, when the distance between the non-contact IC 102 and the R / W 11 is a certain distance or more (when the mobile terminal 12 is moved away from the R / W 11), the electromagnetic induction from the R / W 11 causes the non-contact IC 102 to Power cannot be supplied. The control unit 114 of the non-contact IC 102 constantly monitors the level of the radio wave from the R / W 11 and when the level of the radio wave from the R / W 11 becomes a predetermined level or less, the non-contact IC 102 and the R / W 11 The controller 114 recognizes that the distance between the terminals 119 and 120 is equal to or greater than a certain distance, and raises the voltage applied to the terminal 119 and the terminal 120 to the high level. ”.

  Even if the distance between the non-contact IC 102 and the R / W 11 is within a certain distance, the state may be changed to the “second communication state” by the control from the R / W 11 (for example, stop of the carrier wave).

  When the non-contact IC 102 is in the “second communication state”, the power from the controller 103 is supplied to the non-contact IC 102 and communication with the controller 103 becomes possible. When the non-contact IC 102 transitions to the “second communication state”, the controller 103 communicates with the non-contact IC 102, and captures information captured from the R / W 11 to the non-contact IC 102 in the first communication state described above. I do. The controller 103 operates based on information acquired from the non-contact IC 102.

Here, in the sequence of FIG. 11, the following problem may occur.

  That is, the user 16 needs to be familiar with the operation of the mobile terminal 12 in order for the user 16 to smoothly use the information taken into the non-contact IC 102 from the R / W 11. If the user 16 cannot start an application that displays information captured in the non-contact IC 102 on the screen 21 or the user 16 who does not understand how to use the non-contact IC 102, the user 16 can effectively use the non-contact IC 102. It may not be possible.

  In addition, in order to cause the mobile terminal 12 to perform a desired operation, a predetermined operation such as pressing a key provided on the mobile terminal 12 is performed, and the operation content is transmitted to the mobile terminal 12, or Only the method of causing the mobile terminal 12 to automatically perform a predetermined operation by setting the timer can be employed.

  Further, when the non-contact IC 102 is provided in the portable terminal 12, an operation for displaying the content of information stored in the non-contact IC 102 on the screen 21 is possible. However, in order to perform this operation, the user 16 must bring the mobile terminal 12 close to the R / W 11 and take some action, and then start the application by pressing a key on the mobile terminal 12 or the like. Don't be. That is, the application on the portable terminal 12 side cannot be automatically activated and operated only by bringing the portable terminal 12 close to the R / W 11.

  Therefore, the mobile terminal 12 transmits a “special command” from the R / W 11 to the non-contact IC 102 during communication between the non-contact IC 102 and the R / W 11, and the communication state of the non-contact IC 102. Is transferred from the first communication state to the second communication state, and the controller 103 and the non-contact IC 102 can communicate with each other. That is, this communication function is the above-described three-party communication function. By exhibiting such a three-party communication function, the communication between the R / W 11, the non-contact IC 102, and the internal controller 103 is made flexible, and the application designated in the form of push from the R / W 11 is transferred to the portable terminal 12. It will be able to start and run smoothly on the side.

  FIG. 12 is a sequence diagram for explaining the communication operation when the three-party communication function is exhibited, that is, the communication operation between the R / W 11 and the mobile terminal 12 when the “special command” is used. is there.

  As shown in FIG. 12, when the portable terminal 12 is brought close to the R / W 11, the voltage applied to the terminal 120 of the non-contact IC 102 is set to the low level by the control unit 114 as described above, and the non-contact The IC 102 communicates with the R / W 11 in the first communication state.

  At this time, the R / W 11 transmits execution application information (data P) for designating an application to be activated on the mobile terminal 12 side to the non-contact IC 102 and transmits “special command A” to the non-contact IC 102. For example, if it corresponds to the example of FIG. 2, information specifying the Web browser is transmitted as the execution application information (data P).

  2 is executed at this time, the message of FIG. 3 is transmitted from the R / W 11 to the non-contact IC 102 in this embodiment.

  The control unit 114 of the non-contact IC 102 stores and controls the execution application information transmitted from the R / W 11 in the volatile memory 113. Further, the control unit 114 of the non-contact IC 102 controls the voltage applied to the terminal 119 from the high level to the low level at the timing when the “special command A” is received from the R / W 11, and the communication state of the non-contact IC 102 Is shifted from the first communication state to the second communication state.

  As described above, the terminals 118, 119, and 120 of the non-contact IC 102 are connected to the controller 103, respectively. More specifically, the terminal 118 of the non-contact IC 102 is connected to the interrupt terminal of the controller 103.

  Therefore, when the controller 103 detects that the voltage applied to the interrupt terminal has become high level (= when it has detected that the voltage applied to the terminal 118 of the non-contact IC 102 has become high level), Communication with the non-contact IC 102 is started, and a transmission request for the execution application information (data P) stored in the volatile memory 113 of the non-contact IC 102 is made.

  When receiving the transmission request, the control unit 114 of the non-contact IC 102 transmits the execution application information stored in the volatile memory 113 to the controller 103.

  When the execution application information is fetched by the controller 103 in this way, the “special command IA” can be transmitted from the R / W 11 to the non-contact IC 102. When the non-contact IC 102 receives this “special command IA”, it applies a high level voltage to the terminal 118. As a result, the communication line between the non-contact IC 102 and the controller 103 temporarily formed by the “special command A” is closed.

  In this example, when the special command IA is transmitted from the R / W 11 to the non-contact IC 102, the voltage applied to the terminal 118 by the control unit 114 of the non-contact IC 102 is set to the high level, and the non-contact IC 102, the controller 103, It was decided to end the communication between. However, the present invention is not limited to this example. For example, after execution application information is transmitted from the non-contact IC 102 to the controller 103, the voltage applied to the terminal 118 is set to a high level, and communication between the non-contact IC 102 and the controller 103 is performed. May be terminated. Further, when the mobile terminal 12 moves away from the R / W 11, the control unit 114 of the non-contact IC 102 detects that the radio wave level from the R / W 11 is equal to or lower than a predetermined level, and applies it to the terminal 118 at this timing. The communication between the non-contact IC 102 and the controller 103 may be terminated by setting the voltage to a high level. Thereby, the transmission / reception process of the “special command IA” can be omitted.

  Next, when the execution information is fetched as described above, the controller 103 operates based on the disk driver and application manager in FIG. 9 to read out the application program corresponding to the execution application information from the application memory 104. Then, execution control of the application corresponding to the read application program is performed. If it corresponds to the operation of FIG. 2, this series of processes is the process of step S3, and the Web browser is started.

  Next, details of the FN server 13 will be described with reference to FIGS. 13 to 16.

  FIG. 13 shows a configuration example of the FN server 13.

  In FIG. 13, a CPU (Central Processing Unit) 201 executes various processes according to a program stored in a ROM (Read Only Memory) 202 or a storage unit 208. A RAM (Random Access Memory) 203 appropriately stores programs executed by the CPU 201 and data. These CPU 201, ROM 202, and RAM 203 are connected to each other by a bus 204.

  An input / output interface 205 is also connected to the CPU 201 via the bus 204. Connected to the input / output interface 205 are an input unit 206 made up of a keyboard, mouse, microphone, and the like, and an output unit 207 made up of a display, a speaker and the like. The CPU 201 executes various processes in response to commands input from the input unit 206. Then, the CPU 201 outputs the processing result to the output unit 207.

  A storage unit 208 connected to the input / output interface 205 includes, for example, a hard disk, and stores programs executed by the CPU 201 and various data.

  The communication unit 209 communicates with an external device via a network such as the Internet or a local area network.

  In the present embodiment, the communication unit 209 communicates with the mobile terminal 12. In addition, the communication unit 209 communicates with the advertisement information providing server 14.

  Further, a program may be acquired via the communication unit 209 and stored in the storage unit 208.

  The drive 210 connected to the input / output interface 205 drives a removable medium 211 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory, and drives the programs and data recorded therein. Get etc. The acquired program and data are transferred to and stored in the storage unit 208 as necessary.

  14 and 15 show the functions of the FN server 13. Specifically, the business classification of the FN server 13 is roughly divided into transaction business and management business. The functions related to the former transaction work are shown in FIG. 14, and the functions related to the latter management work are shown in FIG.

  As transaction work, functions 1-1 to 1-8 exist as shown in FIG.

  The function 1-1 is a request reception function and a browser activation function. Specifically, the function 1-1 is a function of receiving a browser start message transmission from the R / W 11 and receiving a request sent from the mobile terminal 12 to the FN server 13.

  Function 1-2 is a TOP / advertisement screen creation function & response transmission function and a 3-carrier function. Specifically, the function 1-2 refers to an optimal message, logo image, link destination URL, advertisement information using the conversion TBL having the service ID included in the request sent from the mobile terminal 12 in the FN server 13. The list is displayed on a TOP page or an advertisement page, that is, for example, the above-described image 21B1 in FIG. 4 or the image 21B2 in FIG. 5 is configured as a top page.

 Function 1-3 is a function for converting R / W ID into position information. Specifically, the function 1-3 refers to a function of converting the R / W ID included in the request sent from the mobile terminal 12 into position information using the conversion TBL possessed by the FN server 13. For example, the position information may be “zip code or address or latitude / longitude”.

Specifically, for example, the FN server 13 manages a database as shown in FIG. That is, the management number, R / WID, service ID, installation store, Zip (zip code in the case of Japan), State (city in the case of Japan) are stored for each of the plurality of R / Ws 11 according to the database of FIG. Prefectures), City (in the case of Japan, municipalities), and Address Line (in the case of Japan, addresses below the municipalities) are registered and managed. Therefore, the FN server 13 identifies the R / W ID included in the request sent from the mobile terminal 12 using such a database, and “Zip” or “State,” on the same line as the identified R / WID. The function 1-3 interprets “City, Address Line” itself or their processing information as position information. Note that “Zip” and “State, City, Address Line” themselves correspond to the above-mentioned “zip code or address”. On the other hand, the processing information corresponds to “latitude / longitude”.

  Returning to FIG. 14, the function 1-4 is a position information transmission function and a communication function with the advertisement distribution server (advertisement information providing server 14). Specifically, the function 1-4 refers to a function of transmitting position information to the advertisement information providing server 14 based on the interface specification of the advertisement distribution server, that is, the advertisement information providing server 14.

  Function 1-5 is an advertisement information acquisition function. Specifically, the function 1-5 refers to a function of transmitting position information to the advertisement information providing server 14 and receiving advertisement information as a response.

  Functions 1-6 are a screen creation & response transmission function and three carriers. Specifically, the function 1-6 creates a screen corresponding to each mobile carrier or model, for example, a screen including the above-described advertising areas of FIGS. 5 and 6 from the advertising information received from the advertising information providing server 14. And the function of sending a response to the portable terminal 12 is said.

  Function 1-7 is an advertisement click authentication function. Specifically, the function 1-7 is a function that saves the click certification information linked to the non-contact IC chip ID in the FN server 13 when the advertisement is clicked, and that only the clicked person can download the digital content. Say.

  The function 1-8 is a log storage function. Specifically, the function 1-8 refers to a function of storing an access page log in a DB (database). Here, the log contents include access time stamp, access page, non-contact IC chip ID, RWID, service ID, carrier, user agent, and so on.

  Functions 2-1 to 2-9 as shown in FIG. 15 exist as functions that the FN server 13 has as management work for such transaction work.

  Functions 2-1 to 2-3 are R / W management functions.

  Specifically, the function 2-1 is an R / WID management function. That is, the function 2-1 is a function for adding, changing, and deleting information associated with the R / WID and the R / W 11 held by the service provider.

 The function 2-2 is a function for managing TBL when converting from R / WID to position information. That is, the function 2-2 is a function of adding, changing, and deleting information associated with the correspondence between the R / WID and the position information, specifically, for example, the function of performing the above-described database update operation in FIG.

  The function 2-3 is an R / WID advertisement information providing IF (interface) connection information management function. That is, a function 2-3 for registering, changing, and deleting parameters connected to the advertisement information providing server 14 for each R / WID is the function 2-3.

  Functions 2-4 to 2-6 are service provider management functions.

  Specifically, the function 2-4 is a service provider basic information management function. A function 2-4 is a function for registering, changing, and deleting basic information such as the company name of the service provider.

  Function 2-5 is a service provider advertisement information provision IF connection information management function. That is, a function for registering, changing, and deleting parameters connected to the advertisement information providing server 14 for each service provider is a function 2-5.

  The function 2-6 is a function for managing the TBL converted from the service ID to the advertisement insertion condition. That is, a function for adding, changing, or deleting information associated with the correspondence between the service ID and the advertisement insertion condition information is a function 2-6.

  Functions 2-7 to 2-9 are log management functions.

  Specifically, the function 2-7 is a log operation function. That is, a function for searching, exporting, and deleting the log output to the FN server 13 is a function 2-7. By demonstrating the function 2-7, it is possible to perform search under various conditions such as page, date, contactless IC chip ID, service ID, R / WID, carrier, status, model name, and advertisement shop name.

  Function 2-8 is a usage status analysis function. That is, the function of analyzing the service usage status in the FN server 13 and calculating the number of cases for providing to the advertisement information provider (administrator of the advertisement information provision server 14) and the service provider is function 2- 8. By performing function 2-8, it is possible to search by “page, date, non-contact IC chip ID, service ID, R / WID, carrier, status”.

  Function 2-9 is an advertisement click counting function. That is, the function of calculating the number of fees for calculating the fee received from the advertisement information provider (administrator of the advertisement information providing server 14) and the fee redistributed from the FN (administrator of the FN server 13) to the service provider, Function 2-9. More specifically, for example, a function 2-9 is a function for counting the number of clicks of each advertisement content. By displaying function 2-9, it is possible to make a tabulated list for each date, service ID, ticker, and general advertisement.

  Next, with reference to FIG. 17 to FIG. 19, a comparison between the operation of the information processing system described above with reference to FIG. 1 to FIG. 15, that is, the information processing system to which the present invention is applied, and the conventional operation will be described. .

  First, as a conventional operation, a comparison in the case of adopting existing location information cooperative distribution will be described. That is, FIG. 17 is a diagram for explaining a series of operations necessary for existing position information cooperative distribution. FIG. 18 is a diagram for comparison with FIG. 17 and is a diagram for explaining a series of operations of the information processing system to which the present invention is applied.

  As shown in FIG. 17, steps S21 to S27 are necessary to perform the existing location information cooperative distribution.

  That is, in step S21, the user himself / herself accesses the information provider's site by operating a conventional portable terminal. The information provider site is an example of a conventional site corresponding to the site of the FN server 13 of the information processing system to which the present invention is applied. Thereby, for example, the image 301 is displayed on the screen of the conventional portable terminal. Therefore, in step S22, the user has operated a conventional portable terminal to select and click a menu such as “Nearby map”, for example.

  Then, in step S22, the conventional portable terminal has issued a position information acquisition instruction. During this time, for example, an image 302 is displayed on the screen of the conventional portable terminal.

  In step S23, the conventional portable terminal has acquired the position information by the GPS function. This step S23 usually takes several tens of seconds to complete, and during this time, for example, the image 303 is continuously displayed on the screen of the conventional portable terminal.

  In step S24, the conventional portable terminal displays, for example, the image 304 on the screen to complete the confirmation.

  In step S25, the conventional portable terminal displays, for example, the image 305 on the screen in order to ask the user for permission to transmit the position information.

  When the user operates the conventional portable terminal and clicks the word “Yes” in the image 305, the conventional portable terminal transmits the position information to the (conventional) advertisement information providing server. The reason why the phrase “conventional” is written in parentheses is that the conventional advertisement information providing server may be applied as it is as the advertisement information providing server 14 of the information processing system to which the present invention is applied. .

  The (conventional) advertisement information providing server searches for neighboring store advertisement information (advertisement information) based on the position information and provides it to the information provider server. For example, the server of the information provider generates an image 306 and transmits it as a site (advertisement list) to a conventional mobile terminal.

  Thereby, in step S27, the conventional portable terminal displayed the image 306 on the screen as a site (advertisement list).

  As described above, in order to perform the existing location information cooperative distribution, the user needs many complicated actions (operations and operations) in order to advance the processes of steps S21 to S27. There has been a problem that it takes several tens of seconds or more to obtain the image 306.

  On the other hand, as shown in FIG. 18, this problem can be solved by using an information processing system to which the present invention is applied.

  That is, in step S31, the user 16 holds the portable terminal 12 over the R / W 11 for purposes such as payment and membership card (also possible for information acquisition). That is, step S31 corresponds to step S1 of FIG. 2 described above.

  Therefore, after that, steps S2 and S3 of FIG. 2 are executed and the browser is activated. As a result, in step S32, the mobile terminal 12 displays an image 21A for requesting permission to transmit information on the screen 21. As the image 21A, the example of FIG. 2 may be adopted instead of the example of FIG.

  Here, it is assumed that an image including an advertisement area as shown in FIG. 18 (image 21B2 in FIG. 5) is adopted as the image 21B on the top page of the site of the FN server 13.

  In this case, when the user 16 operates the mobile terminal 12 and clicks the word “Yes” in the image 21 </ b> A, the mobile terminal 12 transmits an http request to the FN server 13.

  Although the above-described contents are repeated, the http request is the http request in step S4 in FIG. 2, and then the location information transmission in step S7 and the neighboring store information (advertisement information) distribution in step S8 are performed first. The http response in step S5 is performed.

  Then, in step S33, the mobile terminal 12 displays the image 21B of FIG.

  In this case, the time required for steps S31 to S33 is several seconds at the maximum. Compared with the time required for steps S21 to S27 in FIG. 17 being several tens of seconds, it can be seen that the waiting time of the user 16 until the final image 21B is obtained is significantly reduced.

  Furthermore, the actions (operation and work) performed by the user to obtain the final image 21B are only actions such as holding the portable terminal 12 over the R / W 11 and clicking on “Yes” in the image 21A. Just do it. That is, the user 16 can obtain the final image 21B with an overwhelmingly less action than before.

  Next, with reference to FIG. 19, a comparison when linked with other services such as existing settlement will be described. That is, the diagram on the left side of FIG. 19 shows the operation until the browser is activated in the operation when the service for obtaining the advertisement information and the like of the information processing system to which the present invention is applied is linked with the existing settlement service. It is a flowchart explaining an example (henceforth the process of this embodiment) of a series of processes.

  The center diagram and the diagram on the right side of FIG. 19 are flowcharts for explaining two examples of the conventional process for the process of this embodiment.

  The processing of this embodiment includes the following steps S41 to S43.

  In step S <b> 41, the user 16 holds the mobile terminal 12 over the R / W 11 for the purpose of payment (it can also be used for membership cards, tickets, and the like).

  Then, a payment process is performed in step S42. The payment process may be performed by the R / W 11, the FN server 13, or another dedicated server for payment.

  The settlement process in step S42 includes, for example, a card presence confirmation process in step S42-1, an ID and balance reading process in step S42-2, a balance addition / subtraction process in step S42-3, and a log write in step S42-4. Consists of processing.

  When the settlement process in step S42 is completed, the same processes as in steps S2 and S3 in FIG. 2 are executed, and the browser is activated in step S43.

  On the other hand, the conventional processing (conventional processing when used in combination with a QR code) includes the following steps S51 to S55.

  Steps S51 and S52 are steps corresponding to steps S41 and S42. Step S55 is a process corresponding to step S43.

  That is, in the conventional process (conventional process when used in combination with the QR code), compared to the process of the present embodiment, the step closes to step S53 for starting the QR code reading function and the QR code, and the frame is matched. A process such as step S54 for photographing is further required.

  Further, the conventional processing (conventional processing when used in combination with another R / W) includes the following steps S61 to S64.

  Steps S61 and S62 are steps corresponding to steps S41 and S42. Step S64 is a process corresponding to step S43.

  That is, in the conventional process (conventional process when used in combination with another R / W), a process such as step S63 in which the conventional portable terminal is held over another conventional R / W as compared with the process of the present embodiment. Need more.

  In other words, from the viewpoint of the user's action, in the past, in addition to the action of holding the mobile terminal over the R / W, another action, for example, the action of shooting close to the QR code and aligning the frame, Therefore, an action of holding the conventional mobile terminal over another conventional R / W was necessary. On the other hand, the user 16 using the information processing system to which the present invention is applied only needs to take another action until the browser is started, only by holding the portable terminal 12 over the R / W 11. Disappear.

  Furthermore, a process that combines the two conventional processes in FIG. 19, that is, a conventional process in which a QR code and another R / W are used together can be assumed. Alternatively, at least one of the conventional two processes in FIG. 19 and other processes, for example, a conventional process when the GPS function is used together after settlement or the like can be assumed. In such a case, the effect of the processing of the present embodiment that the action is further reduced becomes remarkable.

  By the way, the series of processes described above can be executed by hardware or can be executed by software. When a series of processing is executed by software, a program constituting the software executes various functions by installing a computer incorporated in dedicated hardware or various programs. For example, it is installed from a program recording medium in a general-purpose personal computer or the like.

  Program recording media for storing programs that are installed in a computer and are ready to be executed by the computer are magnetic disks (including flexible disks), optical disks (CD-ROM (Compact Disc-Read Only Memory), DVD (Digital Versatile). 13), which is a package medium composed of a magneto-optical disk or a semiconductor memory, or the ROM 202 of FIG. 13 in which a program is temporarily or permanently stored, and the nonvolatile medium of FIG. The memory 121, a memory in the R / W 11 (not shown), and a hard disk constituting the storage unit 208 in FIG. The program is stored in the program recording medium via a wired network such as a local area network, the Internet, or digital satellite broadcasting via the communication unit 209 of FIG. 13 or the RF 112 of FIG. Alternatively, it is performed using a wireless communication medium.

  In the present specification, the step of describing the program stored in the program recording medium is not limited to the processing performed in time series in the order described, but is not necessarily performed in time series. Or the process performed separately is also included.

It is a block diagram which shows the structural example of the information processing system to which this invention is applied. It is a figure explaining the schematic example of operation | movement of the information processing system of FIG. It is a figure which shows the structural example of a message. It is a figure which shows the example of a screen structure of the site of the FN server of FIG. It is a figure which shows the example of a screen structure of the site of the FN server of FIG. It is a figure which shows the example of a screen structure of the site of the FN server of FIG. It is a figure which shows the example of a screen structure of the site of the FN server of FIG. It is a figure which shows the connection state of R / W of FIG. 1, and its management apparatus. It is a functional block diagram which shows the functional structural example of the portable terminal of FIG. FIG. 10 is a block diagram illustrating a configuration example of a non-contact IC in FIG. 9. It is a figure explaining an example of operation | movement of the portable terminal of FIG. It is a figure explaining another example of operation | movement of the portable terminal of FIG. It is a figure which shows the structural example of FN server of FIG. It is a figure which shows the example of a function of FN server. It is a figure which shows the example of a function of FN server. It is a figure which shows the example of the database of R / W which a FN server manages. It is a figure explaining the example of the conventional operation | movement for comparing this invention with the conventional operation | movement. It is a figure explaining the operation example of this invention for comparing this invention with the conventional operation | movement. It is a figure explaining an example of the process of this embodiment of this invention, and two conventional processes for comparing this invention with the conventional operation | movement.

Explanation of symbols

  11 Reader / Writer Device (R / W), 12 Mobile Terminal, 13 FN Server, 14 Advertising Information Providing Server, 16 User

Claims (14)

Position information that can identify the installation location between a non-contact communication device that performs non-contact communication with a communication partner existing within a predetermined distance and based on the identifier of the non-contact communication device, and acquires the position information In an information processing apparatus that performs communication with a distribution apparatus that distributes selection information selected based on
A message including access information for performing non-contact communication with the non-contact communication device and accessing the distribution device when the information processing device moves within the predetermined distance, and the identifier of the non-contact communication device Obtaining means for obtaining
When the information processing apparatus moves out of the predetermined distance or is controlled by the non-contact communication apparatus, a first control that enables communication with the distribution apparatus is performed, and access to the distribution apparatus is performed. When instructed, based on the access information included in the message acquired by the acquisition unit, the distribution device is accessed and the identifier included in the message acquired by the acquisition unit is transmitted. And a control means for performing third control for receiving and presenting the selection information when the selection information is distributed from the distribution device for the identifier. The non-contact communication device is installed at the installation location for use different from the presentation of the selection information,
When the information processing apparatus moves within the predetermined distance for the different use, the acquisition unit acquires the message, and the control unit performs the first control to the third control. Item 4. The information processing apparatus according to Item 1. A plurality of the non-contact communication devices are installed at different installation locations,
The information selected as the selection information differs depending on the installation location,
The distribution device acquires the position information that can identify an installation location of the non-contact communication device that the information processing device has moved within the predetermined distance out of the plurality of non-contact communication devices, and uses the position information as the position information. Information selected based on the information is transmitted to the information processing apparatus as the selection information;
The information processing apparatus according to claim 1, wherein the control unit performs the third control to receive and present the selection information. Position information that can identify the installation location between a non-contact communication device that performs non-contact communication with a communication partner existing within a predetermined distance and based on the identifier of the non-contact communication device, and acquires the position information In an information processing method of an information processing apparatus that performs communication with a distribution apparatus that distributes selection information selected based on
A message including access information for performing non-contact communication with the non-contact communication device and accessing the distribution device when the information processing device moves within the predetermined distance, and the identifier of the non-contact communication device Get
When the information processing apparatus moves out of the predetermined distance or when controlled by the non-contact communication apparatus, communication with the distribution apparatus is enabled.
When access to the distribution device is instructed, the distribution device is accessed based on the access information included in the acquired message, and the identifier included in the acquired message is transmitted.
An information processing method including a step of receiving and presenting the selection information when the selection information is distributed from the distribution device to the identifier. Position information that can identify the installation location between a non-contact communication device that performs non-contact communication with a communication partner existing within a predetermined distance and based on the identifier of the non-contact communication device, and acquires the position information A computer that controls an information processing device that communicates with a distribution device that distributes selection information selected based on
A message including access information for performing non-contact communication with the non-contact communication device and accessing the distribution device when the information processing device moves within the predetermined distance, and the identifier of the non-contact communication device Get
When the information processing apparatus moves out of the predetermined distance or when controlled by the non-contact communication apparatus, communication with the distribution apparatus is enabled.
When access to the distribution device is instructed, the distribution device is accessed based on the access information included in the acquired message, and the identifier included in the acquired message is transmitted.
A program for executing a control process including a step of receiving and presenting the selection information when the selection information is distributed from the distribution device for the identifier. In an information processing apparatus that performs non-contact communication with a mobile terminal existing within a predetermined distance,
The portable terminal that communicates with a distribution device that acquires position information that can specify the installation location based on an identifier of the information processing apparatus and distributes selection information that is selected based on the position information. When moving within the predetermined distance, the mobile terminal performs contactless communication with the mobile terminal, generates a message including access information for accessing the distribution apparatus and the identifier of the information processing apparatus, and transmits the message to the mobile terminal. Information processing device to send. The information processing apparatus is installed at the installation location for use different from the presentation of the selection information,
The information processing apparatus according to claim 6, wherein when the mobile terminal moves within the predetermined distance, in addition to the process of generating and transmitting the message, a process according to the different application is further executed. In an information processing method of an information processing apparatus that performs non-contact communication with a mobile terminal existing within a predetermined distance,
The portable terminal that communicates with a distribution device that acquires position information that can specify the installation location based on an identifier of the information processing apparatus and distributes selection information that is selected based on the position information. When moving within the predetermined distance, the mobile terminal performs contactless communication with the mobile terminal, generates a message including access information for accessing the distribution apparatus and the identifier of the information processing apparatus, and transmits the message to the mobile terminal. An information processing method including a transmitting step. A computer that controls an information processing apparatus that performs non-contact communication with a mobile terminal that is present within a predetermined distance acquires position information that can specify the installation location based on the identifier of the information processing apparatus, and based on the position information. Access for performing contactless communication with the portable terminal and accessing the distribution device when the portable terminal that communicates with the distribution device that distributes the selected selection information moves within the predetermined distance A program for generating a message including information and the identifier of the information processing apparatus and transmitting the message to the portable terminal. In an information processing apparatus that distributes information,
When the mobile terminal moves within a predetermined distance of the installation location of the non-contact communication apparatus, access information for performing non-contact communication between the non-contact communication apparatus and the mobile terminal and accessing the information processing apparatus And a message including the identifier of the contactless communication device is transmitted from the contactless communication device to the mobile terminal, accessed based on the access information included in the message, and the identifier included in the message is An acquisition means for acquiring the identifier when transmitted to the information processing apparatus;
Based on the identifier obtained by the obtaining means, obtaining means for obtaining position information capable of specifying the installation location of the non-contact communication device;
An information processing apparatus comprising: distribution means for distributing information selected from a plurality of pieces of information as selection information to the portable terminal based on the position information acquired by the acquisition means. A plurality of the non-contact communication devices are installed at different installation locations,
The information selected as the selection information differs depending on the installation location,
The obtaining means obtains an identifier of the non-contact communication device in which the mobile terminal has moved within the predetermined distance among the plurality of non-contact communication devices,
The acquisition means acquires the position information that can specify the installation location of the non-contact communication device that the mobile terminal has moved within the predetermined distance based on the identifier,
The information processing apparatus according to claim 10, wherein the distribution unit distributes information selected based on the position information to the information processing apparatus as the selection information. In an information processing method of an information processing apparatus that distributes information,
When the mobile terminal moves within a predetermined distance of the installation location of the non-contact communication apparatus, access information for performing non-contact communication between the non-contact communication apparatus and the mobile terminal and accessing the information processing apparatus And a message including the identifier of the contactless communication device is transmitted from the contactless communication device to the mobile terminal, accessed based on the access information included in the message, and the identifier included in the message is If transmitted to the information processing device, obtain the identifier,
Based on the acquired identifier, acquires position information that can identify the installation location of the contactless communication device,
An information processing method including a step of distributing information selected from a plurality of pieces of information as selection information to the portable terminal based on the position information. To a computer that controls an information processing apparatus that distributes information,
When the mobile terminal moves within a predetermined distance of the installation location of the non-contact communication apparatus, access information for performing non-contact communication between the non-contact communication apparatus and the mobile terminal and accessing the information processing apparatus And a message including the identifier of the contactless communication device is transmitted from the contactless communication device to the mobile terminal, accessed based on the access information included in the message, and the identifier included in the message is If transmitted to the information processing device, obtain the identifier,
Based on the acquired identifier, acquires position information that can identify the installation location of the contactless communication device,
A program for executing a control process including a step of distributing information selected from a plurality of pieces of information as selection information to the portable terminal based on the position information. Distributing information by communicating with the mobile terminal using the communication function, a mobile terminal having a non-contact communication function and a communication function, a non-contact communication device that performs non-contact communication with the mobile terminal using the non-contact communication function In an information processing system including a distribution device
When the mobile terminal moves within a predetermined distance of the installation location of the contactless communication device, the contactless communication device performs contactless communication with the mobile terminal, and access information for accessing the distribution device; Generating a message including the identifier of the contactless communication device, and transmitting the message to the mobile terminal;
The mobile terminal acquires the message, and executes a preparation process that enables communication with the distribution device when the mobile terminal moves outside the predetermined distance or is controlled by the non-contact communication device, When access to the distribution device is instructed, the distribution device is accessed based on the access information included in the acquired message, and the identifier included in the acquired message is transmitted.
The distribution device acquires the identifier, acquires position information that can identify the installation location of the contactless communication device based on the identifier, and based on the position information, from among a plurality of pieces of information Deliver the selected information as selection information to the mobile terminal,
The portable terminal acquires and presents the selection information.

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