KR20160038883A - system for providing smart shopping converged Location Based Service and Rich Communication Suite - Google Patents

Abstract

The present invention relates to a method and a system for providing LBS and RCS convergence-based smart shopping. The present invention includes: a first step in which a smartphone accesses an RCS server via a network, receives an RCS smart shopping application and then installs the application on a system memory; a second step in which the RCS smart shopping application transmits positional information to a smart shopping providing server at a preestablished frequency via the network; a third step in which the smart shopping providing server analyzes current positional information at the time of making a request for operating the RCS smart shopping among the positional information received from the smartphone at the preestablished frequency; a fourth step in which the smart shopping providing server determines whether the current positional information falls under one among a plurality of preestablished shopping zones based on information on each of the shopping zones which has been matched up according to a positional information area and stored; and a fifth step in which the smart shopping providing server transmits shopping information and supplementary service information based on the current position of the smartphone via the network to materialize the shopping information and the supplementary service information when the current positional information falls under one among the preestablished shopping zones. The present invention provides an effect of stimulating consumption desire by providing an RCS shopper with the differentiated shopping information, in real time according to the position, including merchandise coupon information, special price sale information, etc. by means of the RCS smart shopping application.

Description

[0002] Smart shopping system based on LBS and RCS fusion [

The present invention relates to a smart shopping provision system based on LBS and RCS fusion. More specifically, the present invention relates to a smart shopping provision system based on LBS and RCS fusion, The present invention relates to a smart shopping provision system based on LBS and RCS convergence for stimulating desire.

A variety of applications are available that utilize Location Based Services (LBS) to meet the desire to know the location of the holder of a mobile terminal, including a smart phone. By providing the location of the mobile terminal, these services provide some specific examples of applications for personal-location services based on the location of the mobile terminal on a local map, and provide recommendations for the facility based on the location of the mobile terminal Or delivering it to a destination. In particular, location-based services (LBS) are useful for creating and maintaining social networks or for extending them to integrated messenger services based on Rich Communication Suite (RCS). Therefore, in the related technical field, by expanding the RCS-based social network to the LBS, it is required to develop the technology for providing information to the RCS user.

[Related Technical Literature]

Method and system for providing SMS and LBS service using home network device (Patent Application No. 10-2004-0006718)

DISCLOSURE OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide an LCS and RCS fusion service for providing differentiated shopping information such as product coupons and special price sale information to an RCS shopper in real- Based smart shopping providing system.

In addition, since the present invention can effectively promote a product in a shopping area such as a shopping mall, the present invention provides a smart shopping provision system based on LBS and RCS fusion to enable profit sharing to all stores such as telecommunication carriers, sellers, and large marts .

Also, the present invention is to provide a smart shopping provision system based on LBS and RCS convergence in order to enable a profit to be generated when purchasing items such as game money when a shopping game is executed.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, according to a first aspect of the present invention, there is provided a smart shopping providing method based on LBS and RCS fusion, wherein a smartphone accesses an RCS server through a communication network and receives an RCS- A first step of installing on a memory; A second step of the RCS-smart shopping app transmitting location information to the smart shopping providing server through the communication network at a predetermined cycle; A third step of analyzing current location information of the smart shopping providing server at the time of driving request for the RCS-smart shopping among the location information received at a predetermined cycle from the smartphone; A fourth step of determining whether the current location information belongs to one of a plurality of preset shopping areas based on the shopping area information stored in the smart shopping providing server according to the location information area; And if the current location information corresponds to one of a plurality of preset shopping areas, the smart shopping providing server transmits shopping information and supplementary service information based on the current location of the smartphone through the communication network to implement step; .

In this case, if the current location information does not correspond to one of a plurality of preset shopping areas, the smart shopping providing server transmits the game information based on goods and service price information to the smartphone through the communication network .

In order to achieve the above object, according to a second aspect of the present invention, there is provided a smart shopping providing method based on LBS and RCS fusion, wherein the RCS-smart shopping app transmits request information about a smart shopping service to a smart shopping providing server through a communication network A first step of transmitting data; A second step of determining whether the smart shopping providing server receives merchandise tag information from the RCS-smart shopping app via the communication network; If the smart shop providing server receives the merchandise tag information (photographing data, QR code or NFC tag identification data) as a result of the determination, step; And the smart shopping providing server extracts the mobile advertisement information or the discount coupon stored in the smart shopping database by matching with the goods tag information according to the receipt of the goods tag information and transmits the mobile advertisement information or the discount coupon to the communication network A fourth step of transmitting the message through the RCS server to the smartphone based on a message based on a push or a pull message; .

In this case, if the goods tag information is not received, the smart shop providing server performs pre-processing, which is a preparation process for providing a price information game based on the current position of the smart phone, A step 4-1 of interworking with the RCS server for providing a game through the communication network; The smart shopping providing server receives merchandise tag information by another smartphone and processes the merchandise tag information by price information game logic; (4) the RCS server providing one of a ranking, a puzzle, and a search game based on goods and service information to the smartphone through the communication network; And (4-4) the RCS-smart shopping app implementing an SNS-based shopping game; .

In order to achieve the above object, according to a third aspect of the present invention, there is provided a smart shopping provision method based on LBS and RCS fusion, wherein, when an RCS-smart shopping application installed on a smart phone is executed according to a user's driving request, A first step of transmitting position information to the LBS server through a communication network at a predetermined cycle; A second step of analyzing current location information of the RBS-smart shopping app when the LBS server receives a driving request for the RCS-smart shopping app from the location information received at the predetermined period from the smartphone; A third step of the LBS server determining whether the current location information belongs to one of a plurality of preset shopping areas based on each shopping area information stored in the LBS DB according to the location information area; And when the LBS server determines that the current location information corresponds to one of the plurality of preset shopping areas, the LBS server transmits the smartphone identification number unique to the smartphone to the smart shopping providing server through the communication network, A fourth step of providing LBS-based smart shopping service by the smart shopping providing server by extracting the shopping area information from the LBS DB and then transmitting the information; And a control unit.

According to another aspect of the present invention, there is provided a smart shopping provision method based on LBS and RCS fusion, wherein the smartphone accesses the RCS server via the communication network and stores the RCS- Installing the smart shopping app on the system memory after receiving the smart shopping app; Is further preferably performed.

According to still another aspect of the present invention, there is provided a method of providing smart shopping based on LBS and RCS fusion, wherein the fourth step includes the steps of: when the LBS server determines that the current location information is one of the plurality of preset shopping areas It is preferable that the smartphone identification number and the smart shopping competition game proceeding request message are transmitted to the smart shopping providing server through the communication network.

In another aspect of the present invention, there is provided a smart shopping providing method based on LBS and RCS fusion, wherein after the fourth step, the smart shopping providing server transmits, via the communication network, A fifth step of waiting for selective reception of one of the shopping area information where the smartphone is located or the smart shopping competition game proceeding request message; Is further preferably performed.

In another aspect of the present invention, there is provided a method of providing smart shopping based on LBS and RCS fusion, comprising the steps of: when the smart shopping providing server selectively receives shopping area information in which the smartphone is located, A sixth step of providing a smart shopping service based on mobile advertisement information or discount coupons for smartphones; Is further preferably performed.

According to another aspect of the present invention, there is provided a smart shopping provision method based on LBS and RCS fusion, wherein the smart shopping providing server, when receiving the shopping area information in which the smartphone is located, A step 6-1 of waiting for reception of the goods tag information of one of the plurality of goods contained in the shopping area information in which the smartphone is located from the smart phone corresponding to the phone identification number through the communication network; And the smart shopping providing server extracts the mobile advertisement information or the discount coupon stored in the smart shopping database by matching with the goods tag information according to the receipt of the goods tag information and transmits the message through the RCS server connected to the communication network, A sixth step of transmitting the message based on the message to the smartphone; Is further preferably performed.

In addition, according to another embodiment of the present invention, there is provided a smart shopping providing method based on LBS and RCS fusion, wherein after the sixth step, the RCS-smart shopping application embeds the mobile advertisement information or the discount coupon in a UI screen Step 7; Is further preferably performed.

In addition, according to still another aspect of the present invention, there is provided a smart shopping providing method based on LBS and RCS fusion, wherein after the fifth step, when the smart shopping providing server selectively receives the smart shopping competition game proceeding request message, A sixth step of providing a smart shopping service based on a smart shopping competition game for a smartphone; Is further preferably performed.

Further, in the smart shopping providing method based on LBS and RCS fusion according to still another embodiment of the present invention, in the sixth step, the smart shopping providing server transmits, from the smart phone corresponding to the smart phone identification number, A step 6-1 of waiting for reception of price purchase information for a selected commodity among a plurality of commodities preset through the Internet; And (6-2) transmitting the price purchase information and the smartphone identification number to the RCS server connected to the communication network according to the reception of the price purchase information by the smart shopping providing server. .

In addition, the smart shopping method based on LBS and RCS fusion according to another embodiment of the present invention may further include, after step 6-2, the RCS server transmits the price stored in the identification information of the other smart phones 6-3) analyzing the price purchase ranking by the user of the smartphone with respect to the selected product by including it in the purchase information; And the RCS server transmitting the analyzed price purchase ranking information to the smartphone through the communication network; Is further preferably performed.

The smart shopping providing method based on the LBS and the RCS fusion according to still another embodiment of the present invention may further include a seventh step in which the RCS-smart shopping application performs the seventh step ; Is further preferably performed.

In order to achieve the above object, according to an embodiment of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, - smartphones that include smart shopping apps; Smart shopping app from the location information received at the predetermined period from the smartphone through the communication network, and stores information on each shopping area stored in the LBS DB, An LBS server for determining whether the current location information belongs to one of a plurality of preset shopping areas based on the current location information; And if the current location information corresponds to one of the plurality of preset shopping areas as a result of the determination by the LBS server, the smart phone identification number unique to the smart phone, A smart shopping providing server for providing LBS-based smart shopping service by receiving shopping area information; And a control unit.

In addition, in the smart shopping provision system based on LBS and RCS fusion according to another embodiment of the present invention, the smartphone accesses the RCS server through the communication network and receives the RCS-smart shopping app stored in the RCS DB It is preferable to install it in the system memory.

In addition, in the smart shopping provision system based on LBS and RCS fusion according to another embodiment of the present invention, when the LBS server determines that the current location information does not correspond to any of the preset shopping areas , The smartphone identification number, and the Smart Shopping Competition Game Proceeding Request message to the smart shopping providing server through the communication network.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS convergence, wherein the smart shopping providing server receives, from the LBS server via the communication network, And the smart shopping competition game proceeding request message.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, wherein the smart shopping providing server, when selectively receiving shopping area information in which the smart phone is located, It is desirable to provide a smart shopping service based on mobile advertisement information or discount coupon provision.

In another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, wherein the smart shopping providing server, when receiving the shopping area information in which the smartphone is located, From the smartphone, via the communication network, the reception of the goods tag information for one of the plurality of goods contained in the shopping area information in which the smartphone is located.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS convergence, wherein the smart shopping providing server transmits, to the smart shopping providing server, And extracts the mobile advertisement information or the discount coupon stored in the smart shopping DB, and transmits the extracted information to the smart phone through the RCS server connected to the communication network, based on a messenger-based or push message.

According to another embodiment of the present invention, in the smart shopping system based on LBS and RCS fusion, the RCS-smart shopping app may implement the mobile advertisement information or the discount coupon as a UI screen.

In addition, in the smart shopping provision system based on LBS and RCS fusion according to another embodiment of the present invention, when the Smart Shopping competition game progress request message is selectively received, It is desirable to provide a smart shopping service based on a smart shopping competition game.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS convergence, wherein the smart shopping providing server comprises: It is preferable to wait for reception of price purchase information on the selected commodity among the commodities of the commodity.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, wherein the smart shopping providing server stores the price purchase information and the smartphone identification number To the RCS server connected to the communication network.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, wherein the RCS server includes price purchase information stored in an identification number of another smartphone with respect to the price purchase information, And analyze the price purchase ranking by the user of the smartphone for the selected product.

According to another aspect of the present invention, there is provided a smart shopping provision system based on LBS and RCS fusion, wherein the RCS server transmits the analyzed price purchase ranking information to the smartphone through the communication network, And the price purchase ranking information is implemented by the RCS-smart shopping app installed in the phone.

The smart shopping providing method and the smart shopping providing system based on the LBS and RCS fusion according to the embodiment of the present invention provide different shopping information such as coupon and discount sale information of the goods to the RCS shopper in real time Thereby providing an effect of stimulating consumption desire.

In addition, the smart shopping providing method and the smart shopping providing system based on LBS and RCS fusion according to another embodiment of the present invention can effectively promote the product in the shopping area such as shopping mall, Provide a profit sharing effect to all stores.

In addition, the smart shopping providing method and the smart shopping providing system based on the LBS and RCS fusion according to another embodiment of the present invention require the purchase of items such as game money at the time of executing the shopping game, do.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 illustrates a smart shopping provision system based on LBS and RCS convergence according to an embodiment of the present invention. FIG.
FIG. 2 is a block diagram showing a configuration of a smart shopping providing server in FIG. 1. FIG.
FIG. 3 is a flowchart illustrating a preliminary process for providing a smart shopping service by a smart shopping providing server among LBS and RCS fusion-based smart shopping providing methods according to the first embodiment of the present invention.
FIG. 4 is a flowchart illustrating a process of providing smart shopping service by smart shopping providing server among LBS and RCS convergence-based smart shopping providing methods according to the first embodiment of the present invention.
FIG. 5 is a flowchart showing a preliminary process for providing a smart shopping service by a smart shopping providing server among LBS and RCS fusion-based smart shopping providing methods according to a second embodiment of the present invention.
FIG. 6 is a flowchart illustrating a process of providing smart shopping service by smart shopping providing server among smart shopping providing methods based on LBS and RCS fusion according to the second embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a diagram illustrating a smart shopping provision system based on LBS and RCS fusion according to an embodiment of the present invention. Referring to FIG. 1, a smart shopping provision system based on a location based service (LBS) and a rich communication suite (RCS) converges on a smart phone 10, a communication network 20, an LBS server 30, an RCS server 40, And a smart shopping providing server 50.

The smartphone 10 accesses the RCS server 40 through the communication network 20 and receives the RCS-smart shopping application 11 stored in the RCS DB 41 and installs the RCS-smart shopping application 11 on the system memory (not shown) . Meanwhile, the smartphone 10 of the present invention is not limited to a mobile terminal having a computing function, but can be extended to a range of a smart device (KIOSK). In this case, some or additional functions that can be used in a personal smartphone can be modified to be served in a smart device, the on-site KIOSK.

Then, the RCS-smart shopping app 11 installed on the smartphone 10 is executed according to the user's driving request, thereby transmitting the location information to the LBS server 30 through the communication network 20 at a preset period. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The communication network 20 is a communication network that is a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the communication network 20 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the communication network 20 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The communication network 20 transmits signals and data between the smartphone 10, the LBS server 30, the RCS server 40, the smart shopping provision server 50, and other systems.

The LBS server 30 analyzes the current location information of the RCS-Smart Shopping App 11 at the time of requesting the driving of the RCS-Smart Shopping App 11 among the location information received at a predetermined cycle from the smartphone 10. The LBS server 30 stores the current location information of the smartphone 10 in the LBS DB 31 based on the shopping area information stored in the LBS DB 31 according to a plurality of location information areas stored in the LBS DB 31, It is judged whether or not it belongs to one of the shopping areas.

If the current location information corresponds to one of a plurality of preset shopping areas as a result of the determination, the LBS server 30 transmits a smartphone identification number (ID) unique to the smartphone 10 to the smart shopping server 50 via the communication network 20, , And the shopping area information where the smartphone 10 is located. On the contrary, when it is determined that the current location information does not correspond to one of a plurality of preset shopping areas, the LBS server 30 transmits the smart location information to the smart shopping providing server 50 via the communication network 20, Identification number, and smart shopping competition game progress request message.

Meanwhile, in the present invention, the smart shopping providing server 50 substitutes for the function of the LBS server 30, and in this case, the LBS server 30 can be utilized for confirming the location of the user at the bakc terminal .

The RCS server 40 is a server for providing an integrated messenger service capable of transmitting text, pictures, and moving images simultaneously while performing a video call or a voice call among a plurality of smart phones including the smart phone 10, Multimedia Subsystem), the communication network 20 is preferably formed as an IP-based network.

The smart shopping providing server 50 is a system for providing a smart shopping service related to goods to a user having a smart phone in a preset shopping area such as a department store, a mart, a restaurant, a movie theater and the like. The smart shopping provision server 50 will be described in detail with reference to FIG.

2 is a block diagram showing the configuration of the smart shopping providing server 50 in FIG. 2, the smart shopping providing server 50 includes a sending / receiving unit 51, a control unit 52, a smart shopping DB 53, and a smart shopping providing module 54. In the present specification, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of < / RTI >

The smart shopping provision module 54 includes information analysis means 54a, product information provision means 54b, game provision means 54c and price information sharing means 54d.

The information analyzing means 54a notifies the LBS server 30 of the information on the shopping area where the smartphone 10 is located or the smart shopping competition game with the smartphone identification number unique to the smartphone 10 through the communication network 20 And controls the transmission / reception unit 51 to wait for reception of the message. The information analyzing means 54a then requests the game providing means 54c to proceed to the smart shopping competition game progress request message when the information received through the transceiver 51 is received, If it is zone information, it requests the product information providing means 54b to proceed.

The merchandise information providing means 54b is a means for providing the merchandise information providing means 54b with smart information corresponding to the smartphone identification number received from the LBS server 30, Receiver 51 to wait for reception of the goods tag information for one of the plurality of goods contained in the shopping area information in which the smartphone 10 is located from the phone 10 via the communication network 20 . Here, the product tag information generated by the smartphone 10 is transmitted to the NFC module provided in the smartphone 10, and the product price tag photograph data, QR code recognition data, Lt; RTI ID = 0.0 > NFC < / RTI >

The merchandise information providing means 54b extracts the mobile advertisement information or the discount coupon stored in the smart shopping database 53 by matching with the merchandise tag information according to the receipt of the merchandise tag information through the transmitting and receiving unit 51. [ The product information providing means 54b transmits the extracted mobile advertisement information or the discount coupon to the smartphone 10 through the RCS server 40 connected to the communication network 20 based on the messenger based or push message 51) so that the mobile advertisement information or the discount coupon is implemented on the UI screen by the RCS-smart shopping app 11 executing on the smartphone 10. [

The game providing means 54c receives the Smart Shopping Competition Game Progress message from the smart analyzer 54a and receives the Smart Shopping Competition Game Progress message from the LBS server 30, Receiver 51 so as to wait for reception of price purchase information for a selected commodity among a plurality of commodities set in advance through the communication network 20 from the commodity-

The game providing means 54c controls the transceiver 51 to transmit the price purchase information and the smartphone identification number to the RCS server 40 connected to the communication network 20 in accordance with the reception of the price purchase information, The price purchase information stored in the price purchase information stored in the identification information of the other smartphone with respect to the price purchase information by the user of the smartphone 10 to analyze the price purchase ranking by the user of the smartphone 10 for the product selected by the smartphone 10. Herein, the price purchase ranking is generated in a priority format based on price purchase information indicating a numerical value of the purchase price, and it is preferable that the price purchase ranking corresponding to the higher price is formed as the purchase price is lower.

Thereafter, the RCS server 40 transmits the analyzed price purchase ranking information to the smartphone 10 via the communication network 20, so that the RCS-smart shopping app 11 of the smartphone 10 transmits the price purchase ranking information To be implemented as a UI screen.

Meanwhile, the game providing means 54c has been described based on a game providing price purchase ranking information according to price purchase information as described above, but is not limited thereto.

The price information sharing unit 54d performs a function of providing a web page so that shooting data, comments, and competition games related to each commodity price, which constitute a plurality of commodities set in advance, are shared from the smartphone 10.

3 is a flowchart illustrating a preliminary process for providing a smart shopping service by the smart shopping providing server 50 among the smart shopping providing methods based on LBS and RCS convergence according to the first embodiment of the present invention. 1 to 3, the smartphone 10 accesses the RCS server 40 through the communication network 20, receives the RCS-smart shopping application 11, and installs it on the system memory (S11 ).

After the step S11, the RCS-smart shopping app 11 installed on the smartphone 10 is executed according to the user's driving request, and the location information (or the surrounding network environment information of the smartphone 10) (Using the built-in wireless technology of the smartphone 10 such as Wi-Fi / Bluetooth / NFC) to the smart shopping providing server 50 via the communication network 20 (S12).

After step S12, the smart shopping providing server 50 analyzes the current location information at the time of the drive request for the RCS-smart shopping app 11 among the location information received at a predetermined cycle from the smartphone 10 (S13 ).

After step S14, the smart shopping providing server 50 transmits the current location information in step S13 to the plurality of preset shopping areas, based on the shopping area information stored in the LBS DB 31 according to the location information area, It is determined whether it belongs to one of the zones (S14).

If the current location information corresponds to one of a plurality of preset shopping areas as a result of the determination in step S14, the smart shopping providing server 50 transmits the shopping based on the current location of the smartphone 10 through the communication network 20 Information and additional service information are transmitted and implemented (S15). More specifically, the smart shopping providing server 50 transmits and provides shopping information, an additional service, and a direct delivery service based on the current location of the smartphone 10.

If the current location information does not correspond to one of a plurality of preset shopping areas as a result of the determination in step S14, the smart shopping providing server 50 transmits the merchandise and the service price to the smartphone 10 through the communication network 20 And provides game information based on the information (S16).

FIG. 4 is a flowchart illustrating a process of providing smart shopping service by smart shopping providing server 50 among LBS and RCS convergence-based smart shopping providing methods according to the first embodiment of the present invention. 1 to 4, the RCS-smart shopping app 11 transmits request information about a smart shopping service to the smart shopping providing server 50 through the communication network 20 (S21).

After step S21, the smart shopping providing server 50 determines whether the goods tag information is received from the RCS-smart shopping app 11 through the communication network 20 (S22).

If the smart shop providing server 50 receives the merchandise tag information (photographing data, QR code or NFC tag recognizing data) as a result of the determination in step S22, And receives the current location information of the phone 10 (S23).

After step S23, the smart shopping providing server 50 extracts the mobile advertisement information or the discount coupon stored in the smart shopping DB 53, matching the goods tag information according to the goods tag information reception, The coupon is transmitted via the RCS server 40 connected to the communication network 20 to the smartphone 10 based on a messenger or a push or pull message (S24).

After step S24, the RCS-smart shopping app 11 executing on the smartphone 10 implements the received mobile advertisement information, discount coupon, direct delivery service, etc. on the UI screen according to step S24 (S25 ).

On the other hand, if the merchandise tag information is not received as a result of the determination in step S22, the smart shopping providing server 50 proceeds with preprocessing, which is a preparation process for providing a price information game, based on the current position of the smartphone 10 (S26).

After step S26, the smart shopping providing server 50 performs interworking with the RCS server 40 for providing the smart shopping game through the communication network 20 (S27).

After step S27, the smart shopping providing server 50 receives goods tagging, QR or NFC code recognition by another smartphone (other user), ranking information linked with price information, and the like, and processes it as price information game logic (S28).

After step S28, the RCS server 40 provides the ranking, puzzle and searching game based on the goods and service information to the smartphone 10 via the communication network 20 (S29).

Accordingly, the RCS-smart shopping app 11 implements an SNS-based shopping game (S30).

On the other hand, according to the effect of the present invention, the distribution and service provider does not provide goods and services locally but provides direct discount courier / online shipping at a discounted price. This allows the suppliers and service producers to send directly to the shopper without going through the distribution and service provider, and the smart shopping service provider provides the effect of allowing the distribution and service provider to pay the commission.

As a result, "Smart Shopping Service" is a service that provides off-market LBS shopping support (advertisement, coupon, event) service, off-market tagging (NFC, QR, phone camera) support service, on / off- To provide a wide range of services.

FIG. 5 is a flowchart showing a preliminary process for providing a smart shopping service by the smart shopping providing server 50 among the LBS and RCS fusion-based smart shopping providing methods according to the second embodiment of the present invention. 1 to 3, the smartphone 10 accesses the RCS server 40 through the communication network 20 and receives the RCS-smart shopping application 11 stored in the RCS DB 41, Is installed on the memory (S31).

After the step S31, the RCS-smart shopping application 11 installed on the smartphone 10 is executed according to the user's driving request, and the location information is transmitted to the LBS server 30 through the communication network 20 at a preset period, (S32).

The LBS server 30 analyzes the current location information of the RCS-Smart Shopping App 11 at the time of the drive request from the smart phone 10 at a predetermined cycle (S33).

After step S33, the LBS server 30 determines whether the current location information in step S13 is stored in the LBS DB 31 based on the shopping area information stored in the LBS DB 31, It is determined whether or not it belongs to one (S34).

If the current position information corresponds to one of a plurality of preset shopping areas as a result of the determination in step S34, the LBS server 30 transmits the smartphone 10 to the smart shopping providing server 50 through the communication network 20, Unique smartphone identification number, and shopping area information in which the smartphone 10 is located (S35).

If the current position information does not correspond to one of a plurality of preset shopping areas as a result of the determination in step S35, the LBS server 30 transmits the smart shop 10 to the smart shopping server 50 via the communication network 20 ) Unique smartphone identification number, and a Smart Shopping Competition Game Proceeding Request message (S36).

FIG. 6 is a flowchart illustrating a process of providing smart shopping service by smart shopping providing server 50 among LBS and RCS convergence-based smart shopping providing methods according to the second embodiment of the present invention. 1 to 4, the smart shopping providing server 50 receives the smartphone identification number unique to the smartphone 10 from the LBS server 30 through the communication network 20 and transmits the smart phone identification number to the smartphone 10, And waits for selective reception of the shopping area information or the smart shopping competition game proceeding request message (S41).

After step S41, the smart shopping providing server 50 determines whether the shopping area information on which the smartphone 10 is located is received (S42).

If it is determined in step S42 that the shopping area information on which the smartphone 10 is located is received from the smartphone 10 corresponding to the smartphone identification number, And waits to receive the goods tag information for one of the plurality of goods contained in the shopping area information in which the phone 10 is located (S43).

After step S43, the smart shopping providing server 50 extracts the mobile advertisement information or the discount coupon stored in the smart shopping DB 53 by matching with the goods tag information according to the receipt of the goods tag information, And transmits the message to the smartphone 10 based on the messenger-based or push message via the connected RCS server 40 (S44).

After step S44, the RCS-smart shopping app 11 running on the smartphone 10 transmits the received mobile advertisement information or discount coupon, mobile advertisement information or discount coupon, direct delivery service, etc. according to step S44 UI screen (S25).

On the other hand, if it is determined in step S42 that the smart shopping competing game progress request message is received from the smartphone 10 without receiving the shopping area information in which the smartphone 10 is located, the smart shopping providing server 50 And waits for reception of price purchase information for a selected commodity among a plurality of commodities set in advance through the communication network 20 from the smartphone 10 corresponding to the smartphone identification number at step S46.

After step S46, the smart shopping providing server 50 transmits the price purchase information and the smartphone identification number to the RCS server 40 connected to the communication network 20 (S47).

After step S47, the RCS server 40 inserts the price purchase information received in step S27 into the price purchase information stored in the identification number of the other smart phones, (10) Analyze the price purchase ranking by the user (S48).

After step S48, the RCS server 40 transmits the price purchase ranking information analyzed in step S28 to the smartphone 10 via the communication network 20 (S49).

Accordingly, the RCS-smart shopping app 11 implements price purchase ranking information (S50).

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Smartphone
11: RCS-smart shopping app
20: Network
30: LBS server
31: LBS DB
40: RCS server
41: RCS DB
50: Smart shopping offer server
51: Transmitting /
52:
53: Smart Shopping DB
54: Smart shopping offer module
54a: Information analysis means
54b: product information providing means
54c: Game providing means
54d: Price information sharing means

Claims (1)

A smartphone installed on a smart phone and including an RCS-smart shopping app that generates location information in a preset cycle as it is executed according to a driving request of a user;
Smart shopping app from the location information received at the predetermined period from the smartphone through the communication network, and stores information on each shopping area stored in the LBS DB, An LBS server for determining whether the current location information belongs to one of a plurality of preset shopping areas based on the current location information; And
If the current location information corresponds to one of the plurality of preset shopping areas as a result of the determination by the LBS server, the smart phone identification number unique to the smart phone and the smart phone identification number extracted from the LBS DB A smart shopping providing server for receiving the shopping area information and providing LBS-based smart shopping service; Lt; / RTI >
The smartphone accesses the RCS server through the communication network, receives the RCS-smart shopping app stored in the RCS DB, installs the RCS-smart shopping app on the system memory,
If the LBS server determines that the current location information does not correspond to any of the preset shopping areas, the LBS server transmits the smartphone identification number and the smart shopping ranking information request message to the smart shopping providing server through the communication network Lt; / RTI &
The smart shopping providing server waits for selective reception of one of the shopping area information or Smart Shopping competition game proceeding request message in which the smart phone is located together with the smartphone identification number from the LBS server through the communication network, Providing a smart shopping service based on providing mobile advertisement information, discount coupon or direct delivery service for the smartphone when the shopping area information on the smartphone is selectively received, From the smartphone corresponding to the phone identification number via the communication network, waiting for reception of the goods tag information for one of the plurality of goods contained in the shopping area information in which the smartphone is located, Upon receipt of the goods tag information, Extracting mobile advertisement information or discount coupons stored in the smart shopping DB matching with the base article tag information, transmitting the base advertisement information or the discount coupon to the smart phone based on a messenger-based or push message through the RCS server connected to the communication network,
The RCS-smart shopping app implements the mobile advertisement information, the discount coupon or the direct delivery service on the UI screen,
Wherein the smart shopping providing server provides a smart shopping service based on smart shopping ranking information for the smartphone when the smart shopping providing server selectively receives the smart shopping ranking information request message, The method comprising the steps of: waiting for reception of price purchase information for a selected commodity among a plurality of commodities pre-established through a communication network; receiving the price purchase information and the smartphone identification number from the RCS server connected to the communication network Lt; / RTI &
The RCS server analyzes the price purchase ranking by the user of the smartphone with respect to the selected goods by including the price purchase information in the price purchase information stored in the identification numbers of the other smartphones, Information is transmitted to the smartphone through the communication network so that the price purchase ranking information is implemented by the RCS-smart shopping app installed in the smartphone, and the price purchase ranking includes price purchase information Based on the purchase price of the LBS and RCS, the higher the ranking, the lower the purchase price.

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