JP6580499B2 - Advertisement providing system, advertisement providing method, and advertisement providing program - Google Patents

Description

  The present invention relates to a service providing technique using an ATM (Automated Teller Machine), and in particular, an advertisement providing a marketing platform using an ATM network installed in high-quality locations throughout the country. The present invention relates to a technology effective when applied to a system, an advertisement providing method, and an advertisement providing program.

  At present, many ATMs are installed not only at bank stores, but also at convenience stores, stations, underground malls, and other locations where the user's consumption behavior is held down, making it a highly secure social infrastructure. It is an important base that can be a starting point for consumer behavior such as cash withdrawal and transfer for the user, and a business contact point for the business operator to capture and understand the consumer behavior. .

  For example, Japanese Patent Application Laid-Open No. 2003-323143 (Patent Document 1) registers advertisement information and distribution target selection information in a database in an advertisement distribution server as a technique that makes use of the fact that ATM can be a contact point. When the user's transaction content information and installation location information are received from the ATM, the transaction processing is completed by extracting advertisement information suitable for the user from the database and displaying it on the ATM touch panel screen. A technique for providing advertisement information suitable for the user during the waiting time is described.

  In addition, as a technology for linking with a mobile terminal such as a smartphone owned by a user, for example, Japanese Patent Application Publication No. 2014-508338 (Patent Document 2) discloses an ATM code such as a one-time code or a two-dimensional barcode displayed on an ATM. A technique is described in which an ATM and a mobile terminal such as a smartphone are linked to each other, and a transaction using the mobile terminal is possible without using a cash card or the like. Sensors such as GPS (Global Positioning System) can also be used to provide services based on the user's position.

  Moreover, although it does not relate to ATM, as a technique for providing advertisements according to the location of the user and the direction of movement of the user, for example, Japanese Unexamined Patent Application Publication No. 2009-188922 (Patent Document 3) includes a terminal device. Detects radio wave beacons emitted from wireless LAN (Local Area Network) access point devices arranged in the city, accumulates SSID (Service Set Identifier) history, and stores the history in the server device at a predetermined timing. A technique is described in which, when transmitted, the server device transmits advertisement information associated with the SSID included in the history to the terminal device.

JP 2003-323143 A Special table 2014-508338 gazette JP 2009-188922 A

  With the technique described in Patent Document 1, an advertisement suitable for the user can be displayed based on the ATM installation location and the user's transaction content. However, since the advertisement is displayed on the ATM touch panel, there is a restriction that it cannot be approached to other users who do not conduct transactions with the ATM. In addition, for example, there may be a case where it becomes easy for other surrounding customers or users waiting for use to see personalized advertisement content.

  In this regard, for example, the technology described in Patent Document 2 adopts a configuration in which an ATM and a mobile terminal such as a smartphone are linked. There is no disclosure about the cooperation.

  On the other hand, in the technique described in Patent Document 3, an advertisement corresponding to the location of the user can be displayed on a terminal device owned by a user in the vicinity of the access point device, even when the user is moving. . However, the technology here does not relate to ATM, and for example, it is not considered that the user's attributes including transaction contents at ATM are grasped and an advertisement more suitable for the user is displayed. Further, since the position is determined based on the SSID detected by the terminal device, for example, detailed position information cannot be determined on the order of several tens of centimeters to several meters, or a large number of access points at fine intervals for realization. There may be cases where the place of application is limited, such as having to install a device.

  Therefore, an object of the present invention is to use a plurality of ATMs installed at high-quality locations, based on user attribute information including transaction contents at ATMs, and detailed location information of users in the ATM and its surroundings. Another object of the present invention is to provide an advertisement providing system, an advertisement providing method, and an advertisement providing program capable of providing a more appropriate advertisement for a user.

  The above and other objects and novel features of the present invention will be apparent from the description of this specification and the accompanying drawings.

  Of the inventions disclosed in this application, the outline of typical ones will be briefly described as follows.

  An advertisement providing system according to a typical embodiment of the present invention is an advertisement providing system that provides advertisement information to a mobile terminal, and is based on the contents of a beacon signal received by the mobile terminal from a device installed in an ATM. And having a beacon platform for providing advertisement information to mobile terminals.

  The beacon platform includes a beacon registry in which location information of the ATM that transmits the beacon signal is registered, a campaign registry in which information for specifying the advertisement information and distribution condition information are registered, and The beacon identification information related to the beacon signal and the attribute information related to the user are acquired from the mobile terminal that has received the beacon signal via the network, and the location information of the ATM corresponding to the acquired beacon identification information is acquired from the beacon. A campaign matching unit that acquires the advertisement information to be provided to a mobile terminal from the campaign registry based on context information including the location information acquired from the registry and the attribute information on the user. That.

  The present invention can also be applied to an advertisement providing method in the advertisement providing system as described above and an advertisement providing program that causes a computer to operate as the advertisement providing system as described above.

  Among the inventions disclosed in the present application, effects obtained by typical ones will be briefly described as follows.

  That is, according to a typical embodiment of the present invention, using a large number of ATMs installed at high-quality locations, user attribute information including transaction contents at ATMs, and users at ATMs and their surroundings. Based on the detailed location information, it is possible to provide a more appropriate advertisement for the user.

It is the figure which showed the outline | summary of the advertisement provision system in one embodiment of this invention. It is the figure which showed the outline | summary about the structural example of the advertisement provision system which is one embodiment of this invention. It is the figure which showed the outline | summary about the example of the data structure of the beacon location information table which comprises the beacon registry in one embodiment of this invention. It is the figure which showed the outline | summary about the example of the data structure of the application attribute table which comprises the beacon registry in one embodiment of this invention. It is the figure which showed the outline | summary about the example of the data structure of the campaign information table which comprises the campaign registry in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of the distribution information table which the campaign matching part in one embodiment of this invention hold | maintains as management information. It is the figure which showed the outline | summary about the example of a data structure of the user history table which the campaign matching part in one embodiment of this invention hold | maintains as management information. It is the figure which showed the outline | summary about the example of the data structure of the transaction information which the ATM system in one embodiment of this invention hold | maintains. It is the sequence diagram which showed the outline | summary about the example of the flow of the preparation process in advance which makes various registration in one embodiment of this invention beforehand. It is the sequence diagram which showed the outline | summary about the example of the flow of a process by which campaign content is provided to the user's smart phone in one embodiment of this invention. It is the sequence diagram which showed the outline | summary about the example of the flow of a process at the time of using the electronic coupon distributed by the user in one embodiment of this invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that components having the same function are denoted by the same reference symbols throughout the drawings for describing the embodiment, and the repetitive description thereof will be omitted. On the other hand, parts described with reference numerals in some drawings may be referred to with the same reference numerals although not illustrated again in the description of other drawings.

<Overview>
An advertisement providing system according to an embodiment of the present invention is to provide a suitable advertisement by grasping a user's consumption behavior and grasping a lot of ATMs installed in high-quality locations such as convenience stores, stations, and underground shopping centers. As a contact point, the user's context (behavior attribute) is understood based on the user's attribute information including transaction contents at the ATM and the detailed location information of the user in and around the ATM, and is more appropriate for the user. It is a platform for providing advertisements.

  In the present embodiment, as will be described later, as position information of the user in the ATM and its vicinity, for example, in addition to an order of 20 to 30 m from the ATM, a detailed position (micrometer order) of several meters or several tens of centimeters. Location) and appropriate advertisements can be provided accordingly.

  As a mechanism for discriminating such a microlocation, in recent years, a Bluetooth beacon according to the BLE (Bluetooth (registered trademark, the same applies below) Low Energy) standard capable of communicating with extremely low power consumption is becoming widespread. As a Bluetooth beacon, for example, there is iBeacon (registered trademark, the same applies below) of Apple (registered trademark, the same applies below), and a mobile terminal such as a smartphone on which this is standardly installed and various devices are also provided.

  Therefore, in the present embodiment, a Bluetooth beacon (hereinafter simply abbreviated as “beacon”) signal transmission function is added to the ATM installed at each location, and the user can receive the beacon signal. The user's microlocation is grasped by holding the portable terminal having And, by providing advertisements to mobile terminals held by users, approach not only users who have made / performed at ATMs, but also other users located around ATMs Is possible.

  Note that the types and contents of advertisements to be provided are not particularly limited, and contents in various forms and contents can be used as long as they relate to marketing by service providers. For example, it may be an advertising content such as a flyer that provides sales information in stores around an ATM, or may be campaign content for a limited time such as issuing an electronic coupon that can be used in the store. Moreover, the questionnaire etc. with respect to a user may be included. In the following embodiment, an example will be described in which campaign content for issuing electronic coupons that can be used at stores around an ATM is provided.

  FIG. 1 is a diagram showing an overview of an advertisement providing system according to an embodiment of the present invention. In the advertisement providing system 1 in the figure, an outline of a basic flow for displaying the campaign content 26 (indicated by campaign contents a (26a) to c (26c) in the figure) on the smartphone 40 held by the user 4. Is as follows.

  That is, a beacon signal 23 (indicated by beacon signals a (23a) to c (23c) in the figure) transmitted from the ATM 22 having a function of transmitting a beacon signal (with a built-in device for transmitting the beacon signal 23). A request including beacon identification information 24 (indicated by beacon identification information a (24a) to c (24c) in the figure) received by the smartphone 40 having the reception function of the beacon signal 23 and acquired from the content of the beacon signal 23 Is transmitted to the beacon platform 10 described later. Then, the beacon platform 10 specifies appropriate campaign content 26 based on the content of the beacon identification information 24 and the like, and provides it to the user 4.

  In the example of FIG. 1, the beacon platform 10 is shown to provide the campaign content 26 directly to the smartphone 40. However, as will be described later, the campaign content 26 specified by the beacon platform 10 is transferred to another content server. It is good also as a structure which etc. provide.

  In the example of FIG. 1, an example of providing three types of campaign content 26 according to the distance between the user 4 (accurately the smartphone 40) and the ATM 22 is shown. In the Bluetooth beacon, the receiving device (smart phone 40) of the beacon signal 23 can acquire distance information from the transmitting device (ATM22). In the present embodiment, the distance information acquired by the smartphone 40 is included in the request to the beacon platform 10 together with the beacon identification information 24 and the like, and the beacon platform 10 can grasp this.

  The upper example of FIG. 1 shows a case where the user 4 makes a transaction such as withdrawal at an ATM 22 installed in a store 27 such as a convenience store. In this case, for example, the ATM 22 transmits a weak beacon signal 23a for performing communication at a close distance (for example, about 10 centimeters) for a certain period of time during or after execution of the transaction at the ATM 22 by the user 4. In the meantime, when the user 4 holds the smartphone 40 over a predetermined location of the ATM 22, the smartphone 40 receives the beacon signal 23a, acquires the beacon identification information a (24a), and transmits it to the beacon platform 10. In this case, it is clear that the user 4 is located in the vicinity of the ATM 22, and the beacon platform 10 can use a coupon that can be used in the store 27, advertisement information of the store 27, and the like as the campaign content 26a.

  Further, when the beacon platform 10 can acquire the transaction information 25 including all or part of the contents of the transaction performed at the ATM 22, the beacon platform 10 uses the transaction information 25 in addition to the beacon identification information 24a. The appropriate campaign content 26a such as a coupon can be provided to the smartphone 40 by grasping the attribute of 4 or estimating the action content.

  For example, for a user 4 who has made a withdrawal transaction on Friday evening at an ATM 22 installed in a downtown area, it is assumed that he / she will go out to eat and drink, and a coupon that can be used at a nearby restaurant can be provided. it can. In addition, when the attribute of the user 4 is a foreigner, it is possible to introduce nearby duty-free shops and tourist spots, or to provide coupons that can be used at restaurants serving local cuisine.

  In the middle example of FIG. 1, a case where the user 4 is not in the ATM 22 but is in the store 27 is shown. In this case, the ATM 22 constantly transmits a beacon signal 23b (or during a predetermined time period), and the smartphone 40 held by the user 4 receives the beacon signal 23b and acquires the beacon identification information b (24b). Transmit to the beacon platform 10. The distance between the ATM 22 and the smartphone 40 at this time varies depending on the location of the user 4 in the store 27, but the maximum value is a certain range based on the size of the store 27 and the installation location of the ATM 22 (for example, about 15 m). In the following, it may be described as “first range”).

  Therefore, when the distance between the ATM 22 and the smartphone 40 is within the first range, the beacon platform 10 assumes that the user 4 is located in the store 27 for some purpose of use, and is used at the store 27, for example. Possible coupons and advertisement information of the store 27 can be used as the campaign content 26b. In order to encourage the use of the ATM 22, advertising information such as a campaign of a financial institution or a partner financial institution of the ATM 22 may be used as the campaign content 26b.

  The example in the lower part of FIG. 1 shows a case where the user 4 is located near the outside of the store 27. In this case, the ATM 22 constantly transmits a beacon signal 23c (or during a predetermined time period), and the smartphone 40 held by the user 4 receives the beacon signal 23c and acquires the beacon identification information c (24c). Transmit to the beacon platform 10. The distance between the ATM 22 and the smartphone 40 at this time varies depending on the location of the user 4, but taking into account the guidance to the store 27, the maximum value is a certain amount based on the size of the store 27 and the installation location of the ATM 22. It is limited to a range (for example, about 30 to 100 m. Hereinafter, it may be described as “second range”).

  Therefore, when the distance between the ATM 22 and the smartphone 40 is within the second range (and outside the first range), the beacon platform 10 estimates that the user 4 is located around the store 27 although the purpose is various. For example, in order to guide to the store 27, a coupon that can be used in the store 27, advertisement information of the store 27, and the like can be used as the campaign content 26c. In order to encourage the use of the ATM 22, advertising information such as a campaign of a financial institution or a partner financial institution of the ATM 22 may be used as the campaign content 26c. In addition, advertisement information, sale information, and the like related to stores such as nearby restaurants may be used as the campaign content 26c.

  In addition, in the example of FIG. 1, when ATM22 transmits the beacon signal 23c which reaches | attains the 2nd range outside the shop 27 like the example of a lower stage, this includes the function of the beacon signal 23b in the example of a middle stage by this. Can do. On the other hand, when the output of the beacon signal 23b is set so that the reach of the beacon signal 23b is in the store 27 (first range) in the middle diagram, the store 27 is outside (outside the first range) as in the lower example. Although it is not possible to provide the campaign content 26c to the user 4 who is located, it is naturally possible to adopt such a configuration. Further, in order to transmit the beacon signal 23a at a close distance in the example in the upper stage, the beacon signal 23a may be transmitted by switching to the beacon signal 23a for a certain time instead of the beacon signals 23b and 23c that are regularly transmitted. It is good also as a structure which provides two or more beacon transmission devices.

  In the example of FIG. 1, the case where the ATM 22 is installed in the store 27 such as a convenience store has been described as an example. However, the installation location of the ATM 22 is not limited to the convenience store, but a commercial such as a supermarket, a shopping center, or a department store. It may be a facility, a financial institution such as a bank, an airport, a station, a highway service area / parking area, various office buildings, and the like. In any case, the campaign content 26 providing method according to the micro location of the user 4 can be applied as described above.

<System configuration>
FIG. 2 is a diagram showing an outline of a configuration example of the advertisement providing system 1 according to the embodiment of the present invention. The advertisement providing system 1 has a configuration in which a beacon platform 10, an ATM system 20, and a POS (Point of Sales) system 30 are connected via a network, and a smartphone held by a user 4 with respect to the beacon platform 10. 40, and the information processing terminal used by the location information / application information registrant 2 and the campaign information registrant 3 has a configuration accessible via the Internet 70.

  The beacon platform 10 includes, for example, a server system including server devices and virtual servers on a cloud computing environment. For example, an OS (Operating System), a DBMS (Database Management System), a Web server program, and the like (not shown) are used. The campaign matching unit 11 is implemented as software that runs on middleware. It also has data stores such as a beacon registry 12 and a campaign registry 13 implemented as a database.

  The campaign matching unit 11 includes the content of the request such as the beacon identification information 24 received from the smartphone 40 and the attribute information such as the location information of the beacon transmission device (or ATM 22) acquired from the beacon registry 12 based on the beacon identification information 24. And a matching engine function for selecting / determining appropriate campaign contents 26 from the campaign registry 13.

  Here, the campaign content 26 itself may be acquired, or only identification information such as a URL (Uniform Resource Locator) specifying the campaign content 26 is acquired, and the campaign content 26 itself is provided by another content server 60. It is good also as a structure. The information in the beacon registry 12 is registered in advance by the location information / app information registrant 2, and the information in the campaign registry 13 is registered in advance by the campaign information registrant 3, and the update is managed. .

  In addition to the beacon identification information 24, the request received from the smartphone 40 includes, for example, distance information between the ATM 22 and the smartphone 40, and the corresponding application 41 that reacts when the smartphone 40 receives the beacon signal 23, as will be described later. Identification information and information related to the setting contents, identification information and attribute information of the user 4 who uses the smartphone 40, and the like are included. In addition, as the beacon identification information 24, for example, identification information of a beacon transmission device such as a UUID (Universally Unique Identifier) in a Bluetooth beacon can be used.

  In addition, the campaign matching unit 11 performs a request by receiving a beacon signal 23a at a close distance from the smartphone 40 after the user 4 has made a transaction at the ATM 22 as in the above example of FIG. Obtains information related to transactions in the ATM 22 from the transaction information 21 registered and accumulated in the ATM system 20 that performs centralized management and execution of each ATM 22, and also considers the contents as judgment materials The campaign content 26 may be selected / determined. If possible, all or part of the transaction information 21 held by the ATM system 20 may be stored and referenced on the beacon platform 10 by replication or the like.

  Further, the campaign matching unit 11 uses the electronic coupon information read by the POS terminal 31 of the cash register when the electronic coupon provided to the smartphone 40 of the user 4 as the campaign content 26 is actually used in the store 27 or the like. In addition, it may have a function of obtaining the electronic POS terminal 31 through the POS system 30 that centrally manages the POS terminals 31 and performing an electronic coupon erase process.

  The smartphone 40 held by the user 4 has a function of receiving a beacon signal 23 and having a function of starting or activating a predetermined application with the reception of the beacon signal 23 as a trigger by a function such as an OS. is there. One or more corresponding applications 41 may be installed as the predetermined application, and a coupon management application 42 may be installed. As long as these requirements are satisfied, the type of device is not limited to a smartphone, and a tablet terminal or another portable information terminal can be used.

  The corresponding application 41 can refer to information such as a gourmet-based application that can refer to information on nearby restaurants, an application that is provided by a commercial facility, and information about restaurants and duty-free stores by foreigners, for example. A travel application, an application provided by a financial institution that operates ATM 22, and the like, can receive campaign content 26 including an electronic coupon.

  The coupon management application 42 is an application that can centrally manage electronic coupons, tickets, and the like acquired by the corresponding applications 41, such as Passbook (registered trademark) operating on Apple's iOS.

  The external advertisement system 50 is a system that provides and distributes advertisements operated by other business operators and the like, and has a function of providing advertisements linked to the location of the user 4. The advertisement providing system 1 according to the present embodiment provides the position information of the ATM 22 from which the smartphone 40 of the user 4 has received the beacon signal 23 to the external advertisement system 50 that provides such position-linked advertisement (further, the smartphone 40 and the ATM 22 May be included based on the beacon registry 12 and may be provided. Thereby, the advertisement providing system 1 can provide only the microlocation of the user 4 to the external advertisement system 50 as a service, and the external advertisement system 50 can perform selection / determination of advertisement information and provision to the user 4.

<Data structure>
FIG. 3 is a diagram showing an outline of an example of the data configuration of the beacon location information table 12a configuring the beacon registry 12. The beacon location information table 12a is a table that holds location information (equivalent to the location information of ATM 22 in this embodiment) and attribute information of the beacon transmission device. For example, the beacon identifier, ATM identifier, address, latitude / longitude, and surroundings Each item includes attributes, nearest station information, and user attributes.

  The item of the beacon identifier holds code information that makes it possible to uniquely identify the beacon transmission device mounted on the target ATM 22. A UUID can be used, but when the UUID is variable, an invariant code value is assigned separately. The item of the ATM identifier holds code information that makes the ATM 22 uniquely identifiable. The code value assigned by the code system of the financial institution that operates ATM 22 can be set, but when only one beacon transmission device is installed in ATM 22, it corresponds to the above-mentioned beacon identifier one-to-one, These may be integrated and used.

  The items of address and latitude / longitude respectively hold the address, latitude, and longitude information of the installation location of the target ATM 22. The peripheral attribute item holds attribute information around the installation location of the target ATM 22. For example, it is designated by a code value indicating “business district”, “office district”, “residential district” or the like. A plurality of attributes may be set. The nearest station information item holds information such as a name and a code value for specifying the nearest station of the installation location of the target ATM 22 and information indicating a distance to the nearest station. The user attribute item holds attribute information of main users who use the target ATM 22. For example, it is designated by a code value or the like indicating “20s female” or “40s male”.

  FIG. 4 is a diagram showing an outline of an example of the data configuration of the application attribute table 12b configuring the beacon registry 12. The application attribute table 12b is a table that holds information related to the corresponding application 41 that can be activated when the smartphone 40 of the user 4 receives the beacon signal 23 transmitted from the ATM 22, and includes, for example, an application identifier and an application name. And each item such as an application attribute.

  The application identifier item holds code information such as an ID and a sequence number that can uniquely identify the target application. The application name item holds information on the display name of the target application. For example, text information such as “taste log”, “puzzle”, and “LINE” (all are registered trademarks) is stored. The application attribute item holds attribute information of the target application. For example, it is specified by a code value indicating “coupon system application”, “game application”, “SNS (Social Networking Service) application”, or the like.

  FIG. 5 is a diagram showing an outline of an example of the data configuration of the campaign information table 13a constituting the campaign registry 13. The campaign information table 13a is a table that holds information related to the content of advertisement information (a campaign in the present embodiment) provided to the smartphone 40 of the user 4, and includes, for example, a campaign identifier, a distribution condition-position, and a distribution condition. -Peripheral attribute, distribution condition-user attribute, distribution condition-distance, distribution condition-application attribute, distribution condition-transaction attribute, distribution condition-other items such as campaign notification message, campaign URL, and campaign content.

  The campaign identifier item holds code information such as an ID and a sequence number that can uniquely identify the target campaign. Each item of distribution conditions holds information on conditions for providing the target campaign (distributing electronic coupons in the present embodiment). For example, the item of distribution condition-location holds information on a combination of a latitude and longitude as a center and a radius from the center as information on a geographical range including the ATM 22 that provides the target campaign. In this case, a circular range is specified. For example, the latitude and longitude of two points may be specified and specified by a rectangle having these points as diagonals. Moreover, you may identify by the district name and area name based on an address.

  The item of distribution condition-peripheral attribute holds information on the condition of the peripheral attribute of the ATM 22 that provides the target campaign. For example, it is designated by a code value indicating “business district”, “office district”, “residential district” or the like. The item of distribution condition-user attribute holds information on the attribute condition of the user 4 who provides the target campaign. For example, it is specified by a code value indicating “female in 20s”, “male in 40s”, “person with high coupon use frequency”, and the like. Moreover, the item of distribution condition-distance holds information on the condition of the distance to the ATM 22 of the smartphone 40 that provides the target campaign among the smartphones 40 that have received the beacon signal 23. For example, it is designated by a mathematical expression or code value indicating “within 20 cm”, “within 30 m”, “20 m to 100 m”, or the like.

  The item of distribution condition-application attribute holds information on attribute conditions of the application that provides the campaign among the corresponding applications 41 that can be activated when the smartphone 40 receives the beacon signal 23. For example, it is specified by a code value indicating “Izakaya application”, “Game application”, “SNS application”, or the like. In addition, the item of distribution condition-transaction attribute holds information on the condition of the transaction content when providing a campaign to the user 4 who has made a transaction at the ATM 22. For example, it is designated by a code value indicating “withdrawal of 10,000 yen or more from an overseas account” or the like. The transaction content information can be grasped from the content of the transaction information 21 described later.

  In addition, the distribution condition-other item holds information on a condition relating to an atypical item other than the condition relating to the typical item as described above. For example, instead of static location information as specified in the above distribution conditions-location item, the content of the conditions such as “rainy area” and “stores whose sales are less than XX yen” are dynamically It is also possible to set conditions that can change. In this case, it is desirable that the campaign matching unit 11 can cooperate with a weather information service (not shown), other systems such as the POS system 30, and other services in order to determine whether or not the conditions are met.

  A plurality of items in the above distribution conditions can be specified. In addition, an AND or OR condition may be designated for each item to form a compound condition. By these, for example, “a duty-free shop offers coupons that can be used at a duty-free shop to visitors to Japan who have made transactions with an overseas account at an ATM within a 1 km radius of each duty-free shop” Conditions can be set.

  The item of the campaign notification message holds information related to the content of the message to be notified / displayed when the target campaign is provided to the smartphone 40 of the user 4. The item of campaign URL holds URL information on the content server 60 (or the beacon platform 10) when the user 4 accesses the detailed content of the target campaign by the smartphone 40.

  The item of campaign content holds information on the content of the campaign content 26 (the service content of the electronic coupon in the present embodiment). This information may be registered outside the content server 60 or the like. The campaign contents 26 are not limited to those registered statically. For example, “if there are multiple campaign contents that match the distribution conditions, the higher advertising unit price” or “first-come It is also possible to set conditions that can change dynamically, such as “provide campaign content as much as possible”. In this case, in order to finally determine which campaign content 26 will be provided, for example, inquiries about the advertising unit price to the external advertising system 50, or inquires about the inventory to the POS system 30, etc. It is desirable to be able to do it.

  FIG. 6 is a diagram showing an outline of an example of the data structure of the distribution information table 11a held by the campaign matching unit 11 as management information. The distribution information table 11a is a table that holds information related to the distribution status and status for the user 4 regarding the campaign content 26 (electronic coupon in the present embodiment) selected and determined by the campaign matching unit 11. Each item includes a completed coupon identifier, a user identifier, a campaign identifier, and a coupon status.

  The distributed coupon identifier field holds code information such as an ID and a sequence number for uniquely identifying an electronic coupon distributed to the user 4 by the campaign. The identifier is a unique value for all users 4 and campaigns. The item of the user identifier holds code information such as an ID that can uniquely identify the user 4 to whom the target electronic coupon is distributed. This information can be acquired from, for example, the corresponding application 41 on the smartphone 40 of the user 4 that is the target of electronic coupon distribution.

  The item of the campaign identifier is code information such as an ID and a sequence number that can uniquely identify the campaign in which the target electronic coupon is distributed, and the item of the campaign identifier in the campaign information table 13a in FIG. 5 is an external key. It is. The coupon status item holds information relating to the state of the target electronic coupon. For example, it is specified by a code value indicating “distributed”, “used”, “revocation”, or the like. An electronic coupon record for which a predetermined period has elapsed since it has been used or expired may be deleted during maintenance.

  FIG. 7 is a diagram showing an outline of an example of the data configuration of the user history table 11b held as management information by the campaign matching unit 11. The user history table 11b is a table that holds history information of actions and actions for the user 4 for whom the campaign matching unit 11 has provided (or can provide) the campaign content 26. Each item includes a history and a coupon distribution history.

  The user identifier item holds code information such as an ID for uniquely identifying the target user 4 and has the same contents as the user identifier item in the distribution information table 11a of FIG. The item of the beacon reaction history holds history information indicating when the smartphone 40 of the target user 4 has transmitted a request for the campaign content 26 to the campaign matching unit 11 in response to the beacon signal 23 from which ATM 22. . The item of coupon distribution history holds history information on when and what electronic coupon was distributed to the smartphone 40 of the target user 4 and when the target user 4 used which electronic coupon.

  Each item of the above-mentioned beacon reaction history and coupon distribution history may be divided and held in separate tables. By holding such history information and analyzing it in the campaign matching unit 11, for example, the attribute information (for example, the area where the user lives or works, whether it is a salaryman or a housewife, etc.) is estimated from the action pattern of the user 4 It is possible to respond to needs such as distributing electronic coupons only to users 4 who frequently use coupons.

  FIG. 8 is a diagram showing an outline of an example of the data configuration of the transaction information 21 held by the ATM system 20. The transaction information 21 is a table that holds information related to the contents of transactions performed by the user 4 at the ATM 22, and includes items such as a transaction number, an ATM identifier, a counterparty financial institution, a transaction type, and a transaction amount. .

  The item of the transaction number holds code information such as a sequence number that can uniquely identify the target transaction. The beacon platform 10 may associate the one-time UUID information in the beacon signal 23a transmitted at the time of the target transaction by the ATM 22 in which the target transaction has been performed and the value of the above transaction number. When the content corresponding to 21 is held individually, the value of the one-time UUID may be held instead of the value of the transaction number.

  The item of the ATM identifier holds code information that can uniquely identify the ATM 22 in which the target transaction is performed, and has the same content as the item of the ATM identifier in the beacon location information table 12a of FIG. The item of the partner financial institution holds code information or name information for identifying the financial institution subject to the transaction. In the case of an overseas financial institution, it may be assumed that the user 4 who has made the transaction is a foreigner visiting Japan. The item of transaction type holds information related to the type of target transaction. For example, it is specified by a code value indicating “withdrawal”, “deposit”, or the like. The item of transaction amount holds information related to the amount of the target transaction. A specific amount of money may be held, or may be specified by a code value indicating a range such as “˜10,000 yen”, “˜50,000 yen”, “more”, or the like.

  Note that the data configuration (items) of each table shown in FIGS. 3 to 8 is merely an example, and other table configurations and data configurations can be used as long as similar data can be held and managed. It may be.

<Process flow>
Below, the example of the flow of a process until the suitable campaign content 26 is provided with respect to the smart phone 40 of the user 4 who received the beacon signal 23 transmitted from ATM22 in the advertisement provision system 1 of this Embodiment is demonstrated. To do.

  FIG. 9 is a sequence diagram illustrating an outline of an example of a flow of a preparation process for performing various registrations in advance. In advance preparation, the location information / application information registrant 2 accesses the beacon platform 10 via the Internet 70 using the information processing terminal, and stores the location of the beacon transmission device (ATM 22) in the beacon location information table 12a of the beacon registry 12. Information and attribute information are registered (S01). Also, the attribute information of the corresponding application 41 is registered in the application attribute table 12b of the beacon registry 12 (S02). Further, the campaign information registrant 3 registers the campaign information in the campaign information table 13a of the campaign registry 13 (S03).

  FIG. 10 is a sequence diagram illustrating an outline of an example of a flow of processing in which the campaign content 26 is provided to the smartphone 40 of the user 4. As a trigger for a series of processes in which the campaign content 26 (electronic coupon in this embodiment) is provided to the smartphone 40, when the user 4 makes a transaction at the ATM 22 (S11), the ATM 22 displays a campaign screen on the display. The beacon signal 23a at a close distance is transmitted (S12), and the smartphone 4 receives the beacon signal 23a when the user 4 holds the smartphone 40 over the ATM 22 (S13) (S14). When the user 4 is not doing business with ATM22, the smart phone 40 receives the beacon signal 23 which ATM22 transmits regularly (S14).

  The ATM 22 that has received the beacon signal 23 uses this as a trigger to transmit a request for the campaign content 26 to the campaign matching unit 11 of the beacon platform 10 (S15). In the request, as parameters, for example, the beacon identifier in the received beacon signal 23, the information related to the distance between the ATM 22 and the smartphone 40, the application identifier of the responding corresponding application 41, the user identifier, the user obtained from the corresponding application 41, etc. Includes attributes.

  The campaign matching unit 11 that has received the request determines whether or not the transaction by the ATM 22 is performed from the beacon identifier or the distance information of the parameter, and if the transaction is performed, from the transaction information 21 of the ATM system 20. Information related to the transaction performed in the target ATM 22 is acquired (S16).

  Further, the location information and attribute information of the beacon transmission device (ATM 22) is acquired from the beacon location information table 12a of the beacon registry 12 using the beacon identifier as a parameter regardless of whether or not there is a transaction at the ATM 22, and the application identifier is used as a parameter. The attribute information of the corresponding application 41 is acquired from the attribute table 12b (S17). Further, the information of the beacon reaction history and the coupon distribution history of the target user 4 is acquired from the user history table 11b using the user identifier as a parameter (S18).

  Thereafter, based on the acquired various information, the campaign matching unit 11 grasps and estimates the context information such as the location information, the attribute information of the corresponding application 41, and the attribute information of the user 4 according to a predetermined algorithm or condition, and these are estimated. Information (campaign notification message and campaign URL) of suitable campaign content 26 that matches the distribution conditions is acquired from the campaign information table 13a of the campaign registry 13 as a parameter (S19). Then, the acquired campaign notification message and campaign URL information are returned to the smartphone 40 (S20).

  Note that the smartphone 40 to which the information on the campaign content 26 is provided by the campaign notification message is not limited to the smartphone 40 that has transmitted the request for the campaign content 26. That is, it is not restricted to the smart phone 40 which received the beacon signal 23 which transacted with ATM22 or ATM22 transmits regularly. In addition to this, or instead of this, a campaign notification message may be transmitted to the smartphone 40 held by another user 4 (for example, another user 4 located in the same region).

  The smartphone 40 displays the received campaign notification message on the screen and notifies the user 4 (S21). The user 4 browses the campaign notification (S22), and accesses the campaign URL on the content server 60 by a Web browser on the smartphone 40 and displays the contents of the campaign (S23). Then, for example, when the user 4 instructs storage of the provided electronic coupon (S24), the target electronic coupon is stored in the coupon management application 42 on the smartphone 40 (S25), and is appropriately available. At this time, you may make it notify the campaign matching part 11 that the coupon was actually distributed, and may update the coupon status etc. of the distribution information table 11a.

  FIG. 11 is a sequence diagram showing an outline of an example of a flow of processing when the electronic coupon distributed by the user 4 is used in the store 27 or a nearby restaurant. First, the user 4 operates the coupon management application 42 on the smartphone 40 to display a target electronic coupon (S31). And the electronic coupon displayed on the display of the smart phone 40 is shown in the cash register of the store etc. of the utilization object of an electronic coupon, and an electronic coupon is read with the handy scanner etc. with which the POS terminal 31 is provided (S32).

  When the POS terminal 31 reads the electronic coupon and determines the coupon identifier, the POS terminal 31 transmits the coupon identifier to the campaign matching unit 11 of the beacon platform 10 and cooperates (S32). The campaign matching unit 11 refers to the distribution information table 11a to determine whether or not the target electronic coupon can be used, and the POS terminal 31 as coupon information together with the campaign content information acquired from the campaign information table 13a of the campaign registry 13. (S34). It should be noted that the cooperation of coupon information between the POS terminal 31 and the campaign matching unit 11 is not limited to real-time on-demand as in the example of FIG. 11, but batch processing is performed in advance with each POS terminal 31. It is good also as a structure to cooperate.

  Thereafter, the POS terminal 31 performs a service such as a predetermined discount process based on the contents of the received coupon information (S35). On the other hand, the campaign matching unit 11 deletes the coupon information registered in the distribution information table 11a (change of status) (S36) and instructs the coupon management application 42 on the smartphone 40 to delete the coupon information (S37). I do.

  As described above, according to the advertisement providing system 1 of the present embodiment, the ATMs 22 that are installed in high-quality locations such as convenience stores, stations, and underground shopping streets are grasped appropriately by grasping the user's consumption behavior. As a contact point for providing a simple advertisement, based on user attribute information including transaction contents at ATM 22 and detailed location information of user 4 in ATM 22 and its surroundings, user 4 context (behavior attribute) It is possible to realize a platform that understands and provides a more appropriate advertisement for the user 4.

  As a result, for example, for the user 4 who made a transaction using the ATM 22, the ATM 22 transmits a beacon signal 23 a of a close distance at the timing of the transaction, The user 4 can distribute the electronic coupon by holding the smartphone 40 over a predetermined part of the ATM 22.

  Specifically, for example, for a user 4 who withdraws cash at an ATM 22 near a downtown area on Friday night, a time coupon for a nearby tavern is recommended on the screen of the ATM 22, and the user 4 moves the smartphone 40. If you hold it over, a gourmet application such as “taste log” reacts and you can push or download a coupon for it.

  Also, for example, when a foreign visitor 4 withdraws Japanese yen at an ATM 22 installed at an airport or a convenience store, coupons for nearby duty-free shops and multilingual pubs are recommended on the ATM 22 screen. However, when the user 4 holds the smartphone 40 over, the overseas travel system application reacts, and a coupon can be pushed or downloaded.

  Further, for example, when a housewife withdraws cash at an ATM 22 installed in a shopping center, a coupon of a store that conducts a bargain in the shopping center is recommended on the screen of the ATM 22, and the user 4 uses the smartphone 40. By holding it, a dedicated application or a shopping system application provided by the shopping center reacts, and a coupon can be pushed or downloaded.

  Furthermore, by setting the ATM 22 to always transmit the beacon signal 23, the corresponding application 41 is installed on the smartphone 40 not only for the user 4 who has made a transaction with the ATM 22 but also for the user 4 approaching the vicinity of the ATM 22. The coupon can be distributed to the corresponding application 41 by push notification.

  Specifically, for example, when a gourmet application such as “taste log” is installed on the smartphone 40 of the user 4 who entered the convenience store on Friday night, the application responds to the beacon signal 23 ( Or the smart phone 40 starts the said application), and a push notification or a download of the coupon of a surrounding pub can be made with respect to this. At this time, the push notification is not performed unconditionally to all the users 4, but the push notification range can be narrowed down based on information such as the gender, age, and coupon usage frequency of the user 4 to improve the accuracy.

  Further, for example, when an overseas travel application is installed on the smartphone 40 of the user 4 when the foreign user 4 who is visiting Japan approaches the ATM 22 installed at an airport or a convenience store, the application is connected to the beacon signal 23. In response to this, it is possible to push or download coupons for nearby duty-free shops and multilingual pubs.

  Further, for example, when a housewife approaches the ATM 22 installed in the shopping center, if a dedicated application or a shopping-type application provided by the shopping center is installed on the smartphone 40 of the user 4, the application is connected to the beacon signal 23. In response to this, it is possible to push notification or download a coupon for a store that conducts a bargain for this.

  As mentioned above, the invention made by the present inventor has been specifically described based on the embodiments. However, the present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the invention. Needless to say. For example, the above-described embodiment has been described in detail for easy understanding of the present invention, and is not necessarily limited to the one having all the configurations described. In addition, it is possible to add, delete, and replace other configurations for a part of the configuration of the above-described embodiment.

  INDUSTRIAL APPLICABILITY The present invention can be used for an advertisement providing system, an advertisement providing method, and an advertisement providing program that use an ATM network installed in high-quality locations throughout the country as a marketing platform.

DESCRIPTION OF SYMBOLS 1 ... Advertisement providing system, 2 ... Location information / application information registrant, 3 ... Campaign information registrant, 4 ... User,
DESCRIPTION OF SYMBOLS 10 ... Beacon platform, 11 ... Campaign matching part, 11a ... Distribution information table, 11b ... User history table, 12 ... Beacon registry, 12a ... Beacon location information table, 12b ... Application attribute table, 13 ... Campaign registry, 13a ... Campaign information table,
DESCRIPTION OF SYMBOLS 20 ... ATM system, 21 ... Transaction information, 22 ... ATM, 23 (23a-c) ... Beacon signal (beacon signal ac), 24 (24a-c) ... Beacon identification information (beacon identification information ac), 25 ... Transaction information, 26 (26a-c) ... Campaign content (campaign content ac), 27 ... Store,
30 ... POS system, 31 ... POS terminal,
40 ... Smartphone, 41 ... Corresponding application, 42 ... Coupon management application,
50 ... External advertising system,
60 ... Content server,
70 ... Internet

Claims (10)

An advertisement providing system for providing advertisement information to a mobile device,
A beacon platform that provides advertising information to the mobile terminal based on the content of the beacon signal received by the mobile terminal from the device installed in the ATM;
The beacon platform is
A beacon registry in which the location information of the ATM that transmits the beacon signal is registered;
A campaign registry in which information for identifying the advertisement information and information on distribution conditions are registered;
From the mobile terminal that has received the beacon signal, the beacon identification information relating to the beacon signal and the attribute information relating to the user are obtained via a network, and the location information of the ATM corresponding to the obtained beacon identification information is obtained. A campaign matching unit that acquires from the campaign registry the advertisement information to be provided to the mobile terminal based on the location information acquired from the beacon registry and the acquired location information and the attribute information related to the user;
I have a,
Providing an advertisement based on location information of the user in and around the ATM;
Ad provision system. The advertisement providing system according to claim 1,
The campaign matching unit further acquires information relating to a distance between the ATM corresponding to the beacon signal from the mobile terminal that has received the beacon signal,
The context providing information includes an advertisement providing system including information on the acquired distance. The advertisement providing system according to claim 2,
The ATM is an advertisement providing system that transmits a beacon signal at a close distance for a predetermined time when a transaction is performed by the user. The advertisement providing system according to claim 3,
The campaign matching unit can acquire information related to the contents of the transaction performed by the user in the ATM,
The said context information is an advertisement provision system also including the information which concerns on the content of the acquired said transaction. The advertisement providing system according to claim 1,
The campaign matching unit further acquires information related to a corresponding application activated in response to reception of the beacon signal from the mobile terminal that has received the beacon signal,
The context providing information includes an advertisement providing system including information on the acquired corresponding application. The advertisement providing system according to claim 1,
The said location information is an advertisement provision system containing the information which concerns on the shop around the installation place of the said ATM. The advertisement providing system according to claim 1,
The campaign matching unit further holds information on reception histories of the beacon signals in a plurality of ATMs for each portable terminal held by the user,
The said context information is an advertisement provision system which also contains the information of the said reception history which concerns on the portable terminal which the said user hold | maintains. The advertisement providing system according to claim 1,
The campaign matching unit further holds information on the provision history of the advertisement information provided for each mobile terminal held by the user,
The said context information is an advertisement provision system also including the information of the said provision history concerning the portable terminal which the said user hold | maintains. An advertisement providing method in an advertisement providing system for providing advertisement information to a mobile terminal,
The advertisement providing system includes:
A first step of acquiring beacon identification information related to the beacon signal and attribute information related to the user via a network from a mobile terminal that has received a beacon signal transmitted from a device installed in ATM;
A second step of acquiring the location information of the ATM corresponding to the beacon identification information acquired in the first step from a beacon registry in which the location information of the ATM is registered;
The location information acquired in the second step and the attribute information related to the user acquired in the first step from the campaign registry in which information for specifying the advertisement information and distribution condition information are registered. A third step of acquiring the advertisement information to be provided to the mobile terminal based on context information including:
I have a,
Providing an advertisement based on location information of the user in and around the ATM;
Ad delivery method. An advertisement providing program that causes a computer to execute processing so as to function as an advertisement providing system that provides advertisement information to a mobile terminal,
A first process of acquiring beacon identification information related to the beacon signal and attribute information related to the user via a network from a mobile terminal that has received a beacon signal transmitted from a device installed in ATM;
A second process of acquiring the location information of the ATM corresponding to the beacon identification information acquired in the first process from a beacon registry in which the ATM location information is registered;
The location information acquired in the second step and the attribute information related to the user acquired in the first step from the campaign registry in which information for specifying the advertisement information and distribution condition information are registered. A third process for obtaining the advertisement information to be provided to the mobile terminal based on context information including:
To the computer,
Providing an advertisement based on location information of the user in and around the ATM;
Advertising program.

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