CN103218731A - Method and system utilizing two-dimension code to advertise - Google Patents
Method and system utilizing two-dimension code to advertise Download PDFInfo
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- CN103218731A CN103218731A CN2013100967104A CN201310096710A CN103218731A CN 103218731 A CN103218731 A CN 103218731A CN 2013100967104 A CN2013100967104 A CN 2013100967104A CN 201310096710 A CN201310096710 A CN 201310096710A CN 103218731 A CN103218731 A CN 103218731A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a method and a system utilizing a two-dimension code to advertise. The method utilizing the two-dimension code to advertise comprises the following steps: advertisement content stored on a service platform is related to the information of the corresponding two-dimension code, and the two-dimension code is released, an advertiser side scans the two-dimension code and analyzes the two-dimension code to obtain the information of the two-dimension code; an advertisement obtaining request is sent to the service platform according to the information of the two-dimension code; the service platform sends the advertisement content related to the information of the two-dimension code to the advertiser side and simultaneously sends an interactive form to the advertiser side; the advertiser side shows the interactive form to a user, receives user input, and then sends the interactive form to the service platform; and the service platform sends a data package containing rewarding information to the corresponding advertiser side, and the data package containing the rewarding information is represented to the user through the advertiser side. The method and the system utilizing the two-dimension code to advertise can improve the advertising effect of advertisements, and effectively reduce harassment of useless advertisements to the user.
Description
Technical field
The present invention relates to a kind of two-dimension code application technology, specifically, is a kind of method and system of utilizing the two-dimension code advertisement delivery.
Background technology
Advertisement is information age propaganda marketing methods the most commonly used now.Along with development of science and technology, the form of advertisement is more and more abundanter, develops into present internet multimedia from the earliest print media, broadcasters.Two-dimension code is owing to advantages such as information capacity is big have obtained application more and more widely.Yet the application of two-dimension code aspect advertisement still rests on the carrier of two-dimension code as a kind of information, and to the advertising message that the user shows the two-dimension code storage, perhaps the URL by the two-dimension code storage provides on a kind of channel of fast access advertising resource to the user.This mode effect is single, can not set up interaction with the user, obtain user feedback, can't integrate audient's information of the two-dimension code advertisement of input by all kinds of means.
The technology of the present invention is by integrating 2 D code information and advertising message, user feedback channel, user's incentive mechanism, and the novel encryption of realization data transmission and storage, to guarantee that user's its information in the process of interaction is guaranteed safely and effectively, behind the client scan two-dimension code that commercial audience comprises by the technology of the present invention, show to the user by the online ad content that obtains of network channel; And set up interactive channel with form such as questionnaire and user, and obtain user feedback, in this process, all data transmission and storage are all effectively encrypted with globality and are verified.By client to give the change lottery ticket to the user, promptly to open lottery ticket or give modes such as gift to the user and encourage the user to participate in the interaction by promptly opening drawing lottery game; Attract the user by service platform to give modes such as gift in kind or virtual gift to the user, utilize the Internet lottery to the requirement of user profile real name and the constraints such as demand of logistics information when user's Distribution in Kind gift, the service platform that can guide the user to comprise in the technology of the present invention replenishes personal information such as improving age, sex, residence, contact method and encrypts storage and transmission, guarantees the authenticity and the security of commercial audience; User profile being browsed with the user and participate in interactive advertisement carries out related, the advertiser can screen effective audient's information of the advertisement of oneself throwing in and carry out statistics and analysis in service platform, understand the promotion effect of advertisement according to the result who analyzes, and advertised product is carried out accurate marketing targetedly.
Summary of the invention
The technical problem to be solved in the present invention provides a kind of can the realization and the commercial audience interaction, improves the method and system of advertising results and realization simple two-dimensional sign indicating number advertisement delivery.
In order to solve the problems of the technologies described above, the invention provides a kind of method of utilizing the two-dimension code advertisement delivery, comprising:
A, the ad content that will be stored on the service platform are related with corresponding 2 D code information, and two-dimension code is issued;
B, the advertisement client side that is installed on the user terminal scan two-dimension code, and each advertisement client side has a globally unique identifier, and advertisement client side is resolved two-dimension code and obtained 2 D code information; Advertisement client side sends to service platform according to described 2 D code information and obtains ad-request, and this transmission is obtained and included 2 D code information in the ad-request;
C, service platform receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
D, described advertisement client side show the user with ad content and the interactive list that receives, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
E, described service platform send the packet that includes incentive message to the correspondent advertisement client after receiving and filling substantial interactive list, and present to the user by described advertisement client side;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, among the described step C, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
Further, among the described step D, advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.
Further, also comprise:
F, described service platform are deciphered earlier after receiving and filling substantial interactive list, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.
Further, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content; Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, superencipher by rivest, shamir, adelman improves the transmission security grade of data, sends also to adopt different keys that data are carried out the encryption and decryption computing when receiving.
Further, when described enciphered data center or advertising business server are encrypted data, adopt USB-KEY earlier data to be carried out symmetric encipherment algorithm and encrypt, and then carry out rivest, shamir, adelman with private key and encrypt.
The present invention also provides a kind of system that utilizes the two-dimension code advertisement delivery, comprises service platform and advertisement client side, wherein:
Service platform is used for the stores advertisements content, and ad content is related with corresponding 2 D code information, and two-dimension code is issued;
Advertisement client side is installed on the user terminal, each advertisement client side has a globally unique identifier, be used to scan two-dimension code, resolve two-dimension code and obtain 2 D code information, and send to service platform according to described 2 D code information and to obtain ad-request, this transmission is obtained and is included 2 D code information in the ad-request;
Described service platform also be used for receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
Ad content and interactive list that described advertisement client side also is used for receiving show the user, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
Described service platform also is used for sending the packet that includes incentive message to the correspondent advertisement client, and presenting to the user by described advertisement client side after receiving the substantial interactive list of filling;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
Further, described advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.
Further, described service platform also is used for deciphering earlier after receiving the substantial interactive list of filling, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.
Further, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content; Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, superencipher by rivest, shamir, adelman improves the transmission security grade of data, sends also to adopt different keys that data are carried out the encryption and decryption computing when receiving.
Further, when described enciphered data center or advertising business server are encrypted data, adopt USB-KEY earlier data to be carried out symmetric encipherment algorithm and encrypt, and then carry out rivest, shamir, adelman with private key and encrypt.
The present invention is by sending interactive list when advertisement client side sends ad content, realized interaction with commercial audience, service platform can be classified to the user according to the content that the user fills in interactive list, the ad content that the user is most interested in sends to the user, thereby can improve the input effect of advertisement, and effectively reduce the harassing and wrecking of useless advertisement the user.
Description of drawings
Fig. 1 is the process flow diagram that utilizes method one embodiment of two-dimension code advertisement delivery of the present invention.
Fig. 2 is the theory diagram that utilizes one embodiment of system of two-dimension code advertisement delivery of the present invention.
Fig. 3 is the privately owned mixed encryption method process flow diagram of a kind of contrast front end that the present invention uses.
Embodiment
The invention will be further described below in conjunction with the drawings and specific embodiments, can be implemented so that those skilled in the art can better understand the present invention also, but illustrated embodiment is not as a limitation of the invention.
As shown in Figure 1, the method for two-dimension code advertisement delivery of utilizing of the present invention comprises:
A, the ad content that will be stored on the service platform are related with corresponding 2 D code information, and two-dimension code is issued;
B, the advertisement client side that is installed on the user terminal scan two-dimension code, and each advertisement client side has a globally unique identifier, and advertisement client side is resolved two-dimension code and obtained 2 D code information; Advertisement client side sends to service platform according to described 2 D code information and obtains ad-request, and this transmission is obtained and included 2 D code information in the ad-request;
C, service platform receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
D, described advertisement client side show the user with ad content and the interactive list that receives, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
E, described service platform send the data that include incentive message to the correspondent advertisement client after receiving and filling substantial interactive list, and present to the user by described advertisement client side;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, among the described step C, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
For any fixing 2 D code information, the advertising message that system can corresponding any amount; Can show current optimal ad content and questionnaire content to the user according to multiple indexed modes such as time period, prioritization, area dividing, service times; Make the two-dimension code advertisement can realize once dropping into, recycling effect effectively reduces advertiser's cost of marketing.
Among the above-mentioned steps D, advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.Interactive list can be an information table, and content can comprise user's name, sex, age, contact method, address, occupation, identification card number, personal like, consumption habit etc.Interactive list also can be a questionnaire, and for example the user is to the use experience of a certain product etc.
Among the above-mentioned steps E, service platform can be virtual to the incentive message that advertisement client side sends in the packet that includes incentive message, and for example lottery ticket, phonecard, game money etc. also can be in kind.If virtual reward, incentive message can be card number and encrypted message; If in kind the award, incentive message can be that material object is got mode information.
In addition, described service platform is deciphered earlier after receiving and filling substantial interactive list, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.By the user is classified, can give the user with advertisement pushing more accurately, improved advertising effect, and effectively avoided the harassing and wrecking of useless advertisement the user.
Service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content.Service platform is preserved key, the private key of advertising business server rivest, shamir, adelman and the public key data of enciphered data center rivest, shamir, adelman of advertising business server symmetric encipherment algorithm to advertising business server-assignment hardware USB-KEY with hardware mode.
Data are passed when the enciphered data center by Advertisement Server, and the advertising business server is responsible for finishing symmetrical encryption and decryption computing to user data by hardware USB-KEY, and the storage to enciphered data is responsible at the enciphered data center; During data transmission by using key that the advertising business server provides to reach the purpose of superencipher to carrying out rivest, shamir, adelman.
Data are passed when the advertising business server by the enciphered data center, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation in the enciphered data, this key is sent to the advertising business server with the key that the enciphered data center provides after encrypting, the advertising business server uses this key that data are carried out the transmission of symmetric encipherment algorithm superencipher.
Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, improve the transmission security grade of data by the superencipher of rivest, shamir, adelman, send and also to adopt different keys to carrying out the encryption and decryption computing when receiving, guarantee that user data can not leak by mode such as stolen by wireless monitor or internal staff.
Among the present invention, commercial audience can be got the gift of being given in kind by the client software application by solid shop/brick and mortar store.The user browses the gift of being given in kind by client and selects, the entity shops that selection can be finished the gift dispensing after the gift detail of confirming to apply for getting, the two-dimension code of back system generation that confirms an order identifies this sequence information and is presented in the client software.The user shows this two-dimension code to the staff behind solid shop/brick and mortar store, the solid shop/brick and mortar store staff easily finishes dispensing by scanning the detail that this 2 D code information can get access to the gift in kind that user applies gets fast by system.
Commercial audience is directly got the gift of being given in kind by the client software application by solid shop/brick and mortar store, with the tie of two-dimension code as message exchange, has simplified commercial audience and solid shop/brick and mortar store staff's communication process, has simplified operating process under the subscribers feeder greatly.
The present invention carries out high-efficiency management by optimizing database configuration, data being carried out division operation, set up means such as caching mechanism to the mass data in the system, and the mass filing data are effectively retrieved and obtained, and the system that makes can move accurately and efficiently.
As shown in Figure 2, the system that utilizes the two-dimension code advertisement delivery of the present invention comprises service platform and advertisement client side, wherein:
Service platform is used for the stores advertisements content, and ad content is related with corresponding 2 D code information, and two-dimension code is issued;
Advertisement client side is installed on the user terminal, each advertisement client side has a globally unique identifier, be used to scan two-dimension code, resolve two-dimension code and obtain 2 D code information, and send to service platform according to described 2 D code information and to obtain ad-request, this transmission is obtained and is included 2 D code information in the ad-request;
Described service platform also be used for receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
Ad content and interactive list that described advertisement client side also is used for receiving show the user, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
Described service platform also is used for sending the packet that includes incentive message to the correspondent advertisement client, and presenting to the user by described advertisement client side after receiving the substantial interactive list of filling;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
Described advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.
Service platform in the system that utilizes the two-dimension code advertisement delivery of the present invention also is used for deciphering earlier after filling substantial interactive list receiving, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.
Described service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content; Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, superencipher by rivest, shamir, adelman improves the transmission security grade of data, sends also to adopt different keys that data are carried out the encryption and decryption computing when receiving.
When described enciphered data center or advertising business server are encrypted data, adopt USB-KEY earlier data to be carried out symmetric encipherment algorithm and encrypt, and then carry out rivest, shamir, adelman with private key and encrypt.
In addition, can adopt the privately owned mixed encryption method of contrast property front end to the encryption of data among the present invention, idiographic flow comprises as shown in Figure 3:
Client terminal start-up detects whether there is available network, if exist, carries out next step; If do not exist, finish;
Initiate handshake request to operation system;
Judge whether handshake communication is successful, if next step is carried out in success; If unsuccessful, finish;
Send IMEI to operation system, to operation system request symmetric encipherment algorithm key;
Operation system receives the IMEI of client upload;
Obtain an interim contrast random number by contrast property random number encryption algorithm;
The IMEI of contrast property random number and client upload is carried out hybrid operation, the result is sent to client as key;
The key that the client stores operation system is distributed;
Client is initiated communication request;
Client uses key to encrypt;
Client sends communication data to operation system;
Operation system is used secret key decryption, the line data verification of going forward side by side;
Judge whether check results is correct,, client-requested is handled if correct, and to the client return results; If incorrect, operation system is reported to the police, and returns miscue and give client;
The data that the client process operation system is returned;
According to above-mentioned flow process circular treatment client communication data.
The above embodiment is the preferred embodiment that proves absolutely that the present invention lifts, and protection scope of the present invention is not limited thereto.Being equal to that those skilled in the art are done on basis of the present invention substitutes or conversion, all within protection scope of the present invention.Protection scope of the present invention is as the criterion with claims.
Claims (10)
1. a method of utilizing the two-dimension code advertisement delivery is characterized in that, comprising:
A, the ad content that will be stored on the service platform are related with corresponding 2 D code information, and two-dimension code is issued;
B, the advertisement client side that is installed on the user terminal scan two-dimension code, and each advertisement client side has a globally unique identifier, and advertisement client side is resolved two-dimension code and obtained 2 D code information; Advertisement client side sends to service platform according to described 2 D code information and obtains ad-request, and this transmission is obtained and included 2 D code information in the ad-request;
C, service platform receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
D, described advertisement client side show the user with ad content and the interactive list that receives, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
E, described service platform send the packet that includes incentive message to the correspondent advertisement client after receiving and filling substantial interactive list, and present to the user by described advertisement client side;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, among the described step C, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
2. the method for utilizing the two-dimension code advertisement delivery according to claim 1, it is characterized in that, among the described step D, advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.
3. the method for utilizing the two-dimension code advertisement delivery according to claim 2 is characterized in that, also comprises:
F, described service platform are deciphered earlier after receiving and filling substantial interactive list, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.
4. the method for utilizing the two-dimension code advertisement delivery according to claim 3, it is characterized in that, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content; Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, superencipher by rivest, shamir, adelman improves the transmission security grade of data, sends also to adopt different keys that data are carried out the encryption and decryption computing when receiving.
5. the method for utilizing the two-dimension code advertisement delivery according to claim 4, it is characterized in that, when described enciphered data center or advertising business server are encrypted data, adopt USB-KEY earlier data to be carried out symmetric encipherment algorithm and encrypt, and then carry out rivest, shamir, adelman with private key and encrypt.
6. a system that utilizes the two-dimension code advertisement delivery is characterized in that, comprises service platform and advertisement client side, wherein:
Service platform is used for the stores advertisements content, and ad content is related with corresponding 2 D code information, and two-dimension code is issued;
Advertisement client side is installed on the user terminal, each advertisement client side has a globally unique identifier, be used to scan two-dimension code, resolve two-dimension code and obtain 2 D code information, and send to service platform according to described 2 D code information and to obtain ad-request, this transmission is obtained and is included 2 D code information in the ad-request;
Described service platform also be used for receive that described advertisement client side sends obtain ad-request after, the described associated ad content of 2 D code information that obtains in the ad-request is sent to advertisement client side, send an interactive list simultaneously to advertisement client side;
Ad content and interactive list that described advertisement client side also is used for receiving show the user, and the information that receives user's input is filled in the described interactive list, will fill substantial interactive list then and send to described service platform;
Described service platform also is used for sending the packet that includes incentive message to the correspondent advertisement client, and presenting to the user by described advertisement client side after receiving the substantial interactive list of filling;
Wherein, the related a plurality of ad contents of each 2 D code information and a plurality of interactive list, the customer location, current time and the frequency of utilization information that comprise in the ad-request are chosen the correspondent advertisement content to server platform and interactive list sends to advertisement client side according to obtaining of sending of client.
7. the system that utilizes the two-dimension code advertisement delivery according to claim 6 is characterized in that, described advertisement client side will be filled before substantial interactive list sends to described service platform, at first the substantial interactive list of described filling be encrypted.
8. the system that utilizes the two-dimension code advertisement delivery according to claim 7, it is characterized in that, described service platform also is used for deciphering earlier after receiving the substantial interactive list of filling, and according to the content of being filled in the interactive list after the deciphering user is classified, send the advertisement client side of the ad content of corresponding classification according to user's classification to correspondence.
9. the system that utilizes the two-dimension code advertisement delivery according to claim 8, it is characterized in that, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is used for data are handled, and described advertising business server is used for the stores advertisements content; Enciphered data center and advertising business server are held the PKI of the other side's rivest, shamir, adelman mutually, between enciphered data center and advertising business server during Data transmission, superencipher by rivest, shamir, adelman improves the transmission security grade of data, sends also to adopt different keys that data are carried out the encryption and decryption computing when receiving.
10. the system that utilizes the two-dimension code advertisement delivery according to claim 9, it is characterized in that, when described enciphered data center or advertising business server are encrypted data, adopt USB-KEY earlier data to be carried out symmetric encipherment algorithm and encrypt, and then carry out rivest, shamir, adelman with private key and encrypt.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310096710.4A CN103218731B (en) | 2013-03-25 | 2013-03-25 | Method and system for transmitting information on a basisi of two-dimension code |
| PCT/CN2014/074013 WO2014154126A1 (en) | 2013-03-25 | 2014-03-25 | Method and system for utilizing two-dimensional code to place advertising |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310096710.4A CN103218731B (en) | 2013-03-25 | 2013-03-25 | Method and system for transmitting information on a basisi of two-dimension code |
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| CN103218731A true CN103218731A (en) | 2013-07-24 |
| CN103218731B CN103218731B (en) | 2014-10-29 |
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| CN201310096710.4A Active CN103218731B (en) | 2013-03-25 | 2013-03-25 | Method and system for transmitting information on a basisi of two-dimension code |
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