CN107767160A - Advertisement acquisition method and device based on article profile - Google Patents
Advertisement acquisition method and device based on article profile Download PDFInfo
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- CN107767160A CN107767160A CN201610686328.2A CN201610686328A CN107767160A CN 107767160 A CN107767160 A CN 107767160A CN 201610686328 A CN201610686328 A CN 201610686328A CN 107767160 A CN107767160 A CN 107767160A
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- advertising message
- advertisement
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- profile information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention relates to a kind of advertisement acquisition method based on article profile, terminal obtains the image information of article by calling camera that the article in display area is identified；The appearance profile information of article is extracted according to image information；Advertisement is generated according to the appearance profile information of extraction and obtains request；The advertisement of generation is obtained into request to send to server, so that server obtains request according to advertisement searches advertising message corresponding with appearance profile information, and summary info corresponding to the advertising message searched is pushed to terminal；The summary info of server push is shown, obtains the advertising message download request that user generates by triggering summary info, and download request is sent to server；The advertising message that the reception server returns, and show advertising message.In time people can be allowed to learn ad content by conveniently mode using this method.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of method and dress that advertisement is obtained based on article profile
Put.
Background technology
With the enhancing of national economic strength, the improvement of people's living standards, the species for the article bought is sold in supermarket, market
And it is more and more, in face of the article of beautiful jade, many consumers are to the attribute of article and function etc. and do not know about, and cause selection to hinder
Hinder.
The channel that traditional people understand article is：Screening phase is searched on computer search engine by the title of article
The mode that information is closed above by search engine acquisition article energy information is comparatively laborious, and it is relatively low to obtain information efficiency.
The content of the invention
Based on this, it is necessary to for above-mentioned technical problem, there is provided one kind can allow people in time by conveniently mode
Learn the advertisement acquisition method and device based on article profile of Item Information.
A kind of advertisement acquisition method based on article profile, methods described include：
Call camera that the article in display area is identified, obtain the image information of the article；
According to the appearance profile information of article described in described image information extraction；
Advertisement is generated according to the appearance profile information of extraction and obtains request；
The advertisement of generation is obtained into request to send to server so that server according to the advertisement obtain request search with
Advertising message corresponding to the appearance profile information, and push summary info corresponding to the advertising message to terminal；
The summary info of server push is shown, user is obtained and is believed by triggering the advertisement that the summary info generates
Download request is ceased, and the download request is sent to server；
The advertising message that the reception server returns, and show the advertising message.
In one embodiment, methods described also includes：
Obtain the request of sharing to the advertising message of user's triggering, the use shared request and carry third-party application
Family identifies；
In response to it is described share that request generates the advertising message share link；
The third-party application interface is called to receive and send the chain of sharing to terminal corresponding to user mark.
In one embodiment, when whois lookup is to multiple advertising messages corresponding with the appearance profile information,
The summary info of the displaying server push, obtain under the advertising message that user is generated by triggering the summary info
Request is carried, and the download request was sent to the step of server and is：
Show the summary info list corresponding with multiple advertising messages of lookup of server push；
By triggering any summary info in the summary info list, sent to server corresponding to the summary info
The download request of advertising message,
Show advertising message corresponding to the download request that server returns.
A kind of advertisement acquisition method based on article profile, methods described include：
Receive the advertisement that first terminal is sent and obtain request, carrying the first terminal in the advertisement acquisition request obtains
Article appearance profile information；
The appearance profile information of reception is contrasted with the appearance profile information to be prestored in server, matched
Degree is more than the target shape profile information that the server of predetermined threshold value prestores；
Search advertising message corresponding with the target shape profile information；
The summary info of the advertising message is obtained, and the summary info is sent to the first terminal；
Obtain the download request for the advertising message that the first terminal is sent by triggering the summary info；
In response to the download request, the transmitting advertisement information to the first terminal is shown.
In one embodiment, methods described also includes：
Receive the advertising message that second terminal uploads；
Obtain the appearance profile information of article corresponding with the advertising message；
The advertising message is stored with the appearance profile information association of the corresponding article, and issues the advertisement letter
Breath.
A kind of advertisement acquisition device based on article profile, described device include：
Image information acquisition module, for calling camera that the article in display area is identified, obtain the thing
The image information of product；
Appearance profile information extraction modules, the appearance profile information for the article according to described image information extraction；
Advertisement obtains request generation module, and request is obtained for generating advertisement according to the appearance profile information of extraction；
Advertisement obtains request sending module, is sent for the advertisement of generation to be obtained into request to server, so that server
Request is obtained according to the advertisement and searches advertising message corresponding with the appearance profile information, and the institute searched is pushed to terminal
State summary info corresponding to advertising message；
Summary info display module, for showing the summary info of server push, user is obtained by triggering
The advertising message download request of summary info generation is stated, and the download request is sent to server；
Advertising message display module, the advertising message returned for the reception server, and show the advertising message.
In one embodiment, described device also includes：
Share acquisition request module, it is described to share for obtaining the request of sharing to the advertising message of user's triggering
Request carries user's mark of third-party application；
Share link sound field module, in response to it is described share that request generates the advertising message share link；
Sharing module, for calling the third-party application interface to receive and send the chain of sharing to user mark pair
The terminal answered.
In one embodiment, when whois lookup is to multiple advertising messages corresponding with the appearance profile information,
The summary info display module, it is additionally operable to show the summary info corresponding with multiple advertising messages of lookup of server push
List；By triggering any summary info in the summary info list, sent to server wide corresponding to the summary info
Accuse the download request of information, advertising message corresponding to the download request that displaying server returns.
A kind of advertisement acquisition device based on article profile, described device include：
Appearance profile information receiving module, the advertisement for receiving first terminal transmission obtain request, and the advertisement obtains
The appearance profile information for the article that the first terminal obtains is carried in request；
Matching module, the appearance profile information for will be prestored in the appearance profile information of reception and server are carried out
Contrast, matching degree is obtained more than the target shape profile information that the server of predetermined threshold value prestores；
Advertising message searching modul, for searching advertising message corresponding with the target shape profile information；
Summary info pushing module, sent for obtaining the summary info of the advertising message, and by the summary info
To the first terminal；
Download request module, believed for obtaining the first terminal by triggering the advertisement that the summary info is sent
The download request of breath；
Advertising message display module, in response to the download request, by the transmitting advertisement information to described first
Terminal display.
In one embodiment, described device also includes：
Advertising message receiving module, for receiving the advertising message of second terminal upload；
Appearance profile information uploading module, for obtaining the appearance profile information of article corresponding with the advertising message；
Relating module, for the advertising message to be stored with the appearance profile information association of the corresponding article, and
Issue the advertising message.
Above-mentioned advertisement acquisition method and device based on article profile, terminal obtain the image of article by shooting article
Information, obtain characterizing the appearance profile information of contoured article by the image of article, and looked into based on the appearance profile information
The appearance profile information to prestore matching in server is looked for, and then gets the advertising message of associated article, terminal
Show that the advertising message enables one to understand article by watching advertising message, terminal user need to be only clapped article
Take the photograph, you can learn advertisement corresponding to article, people is known that the mode of Item Information is simpler quick.
Brief description of the drawings
Fig. 1 is the applied environment figure of the advertisement acquisition method based on article profile in one embodiment；
Fig. 2 is the flow chart of advertisement acquisition method of the one embodiment based on article profile；
Fig. 3 is the flow chart of advertisement acquisition method of another embodiment based on article profile；
Fig. 4 is the flow chart of advertisement acquisition method of another embodiment based on article profile；
Fig. 5 is the structured flowchart of advertisement acquisition device of the one embodiment based on article profile；
Fig. 6 is the structured flowchart of advertisement acquisition device of another embodiment based on article profile；
Fig. 7 is the structured flowchart of advertisement acquisition device of another embodiment based on article profile；
Fig. 8 is the structured flowchart of advertisement acquisition device of the further embodiment based on article profile.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, and do not have to
It is of the invention in limiting.
The advertisement acquisition method based on article profile provided in the embodiment of the present invention may apply to as shown in Figure 1
In application environment.First terminal 102 passes through network connection with server 104.Scanning product 106 in first terminal 102 can be used
In scanning packing box, the appearance profile information of article is identified, first terminal 102 is according to the generation advertisement of the appearance profile information of article
Request is obtained, advertisement is obtained into request is sent to server 104 by network.Server 104 receives advertisement and obtains request, according to
Advertisement obtains advertising message corresponding to the appearance profile acquisition of information of article carried in request, and advertising message is back into the
One terminal 102.First terminal 102 shows ad content.
In one embodiment, as shown in Figure 2, there is provided a kind of advertisement acquisition method based on product design, this method
Illustrated, specifically included exemplified by first terminal 102 as shown in Figure 1 by applying：
Step S202：Call camera that the article in display area is identified, obtain the image information of article.
Corresponding displaying interface can be provided in the present embodiment, on the display interface of terminal, included on the displaying interface insighted
Other button, when detecting the trigger action to the recognition button, image scanning instruction can be generated.Terminal instructs according to the identification
Camera is called to be scanned display area.Region in displaying interface that is that the camera scans and being presented on terminal
As display area.
In one embodiment, terminal can detect whether possess the authority for opening whole camera after identification instruction is formed.
If not possessing, corresponding authority acquiring request can be generated, after the authority for opening camera is got, opens the shooting of terminal
Head, region recognition is shown according to the camera.
In one embodiment, terminal camera is when being shown item scan in region, to the thing in display area
Product are caught, are sampled, filter after generate the image information of article, wherein catch, sampling, the image pretreatment operation such as filtering
Purpose is to make to include background parts as few as possible in scan image.Article such as shooting is the apple on desk, during scanning pair
Apple is caught, and the image caught is sampled and filtered, removal " desktop " background as much as possible.
Step S204：The appearance profile information of article is extracted according to image information.
Extracting gray value in image information using edge detection method has the singular point of significant change, has related singular point
Set be article appearance profile information.The appearance profile information of acquisition has a consistency, no matter when light or color
Change is all without its shape edges of change.
Step S206：Advertisement is generated according to the appearance profile information of extraction and obtains request.
Step S208：The advertisement of generation is obtained into request to send to server, asked so that server obtains according to advertisement
Search corresponding with appearance profile information advertising message, and to summary info corresponding to terminal advertisement information.
After terminal extraction article appearance profile information, advertisement is generated according to the appearance profile information of the extraction and obtains request,
And the advertisement is obtained into request and sent to server, server extracts the appearance profile information in advertisement acquisition request, and will
The appearance profile information contrasts with the appearance profile information to be prestored in server, searches not small with the appearance profile information matches degree
In the target shape profile information of given threshold, the addressable address of the target shape profile information as advertising message, according to mesh
Mark the corresponding advertising message of appearance profile information searching.Summary info corresponding to server extraction advertising message.The summary is believed
Breath can be the partial content of text information, image information or advertising message.
Step S210：The summary info that server returns is shown, obtains the advertisement that user generates by triggering summary info
Information download request, and download request is sent to server.
Summary info corresponding to the advertising message of terminal the reception server push, and show that the summary info is used to terminal
Family, whether the summary info is corresponding with the article to be searched according to the summary info can be known by terminal user, if it does correspond, then
Summary info generation advertisement download request is triggered, asks to download the advertising message to server.If it is not, then under
Carry request.
Step S212：The advertising message that the reception server returns, and show advertising message.
Advertising message corresponding to the summary info is carried in the download request that terminal generates by triggering summary info to identify,
The download request that server receiving terminal is sent, and the mark of the advertising message in download request is extracted, according to the advertising message mark
Know search corresponding to advertising message, and by the transmitting advertisement information of lookup to terminal so that terminal carry out advertising message display or
Person plays.
In the present embodiment, user need to only be scanned to article and can obtain the advertising message of the article and then may be viewed by
Advertisement understands product, and people know that the mode of product information is simpler quick.
In addition, using the appearance profile information of article as the advertisement addressable address of article, because the appearance profile of article is believed
Cease consistency, no matter when light or color change all without change its shape edges, therefore, use appearance profile information one
Aspect can characterize the exclusive characteristic of article, on the other hand not disturbed by shooting condition, matching accuracy and Degree of Success are higher.
In one embodiment, server is believed in the advertisement for finding the appearance profile information matches sent with first terminal
After breath, the push of advertising message can be directly carried out, download request is sent according to summary info without user terminal.
In one embodiment, as shown in figure 3, the advertising message returned in the reception server, and shows advertising message
After step, in addition to：
Step S214：Obtain user's triggering shares request to advertising message, shares request and carries third-party application
User identifies.
Advertisement is provided with the advertising display page of terminal and shares button, terminal user triggers the advertisement and shares button eventually
Advertising message can be generated shares request, and this is shared request and carries user's mark, and user mark can be the Advertisement Server
Local user mark or third-party application user mark.
Step S216：Share link in response to sharing request generation advertising message.
Step S218：Call third-party application interface to share chain to receive and send to terminal corresponding to user's mark.
Specifically, when user triggers advertisement and shares button, terminal generation advertising message shares link, when user identifies
For third-party application user's mark when, by way of calling interface this is shared into chain receives and sends to the user of third-party application
Terminal corresponding to mark；When the user shared is identified as local user's mark, terminal will share chain and receive and send to local service
Device, home server will share chain and receive and send to terminal corresponding to user's mark.
In one embodiment, when whois lookup is to multiple advertising messages corresponding with appearance profile information, step
S210：The summary info of server push is shown, obtains the advertising message download request that user generates by triggering summary info,
And download request is sent to server and is：
Show the summary info list corresponding with multiple advertising messages of lookup of server push；By triggering summary letter
Any summary info in list is ceased, to the download request of advertising message corresponding to server forward abstract information, shows server
Advertising message corresponding to the download request of return.
Server, can when carrying out the appearance profile information of article of terminal transmission and the appearance profile information of storage contrasts
Multiple target shape profile informations for meeting matching degree and requiring can be got, and then find multiple advertising messages.
When whois lookup is to multiple advertising messages, summary info corresponding to multiple advertising messages is extracted, and by extraction
Summary info pushes to terminal and shown in the form of a list.Terminal triggers according to summary info list to be consistent with the article shot
Summary info, generation advertisement obtains request, and then obtains corresponding advertising message.
In one embodiment, after matched, what is obtained meets the quantity of the target shape profile information of matching degree requirement
During more than given threshold, the maximum target shape profile information of matching degree is determined, obtains the maximum target shape wheel of the matching degree
Advertising message corresponding to wide information, and summary info corresponding to the advertising message is pushed to terminal.
In the present embodiment, the summary info of advertising message is pushed into terminal, terminal user may be selected and captured thing
The summary info that condition meets, and obtain advertising message corresponding to the summary info of selection.By the selection of user, can get
The advertising message that user wants, improve the degree of accuracy of the advertising message of acquisition.
In one embodiment, as shown in Figure 4, there is provided a kind of advertisement acquisition method based on article profile, this method
Illustrated, specifically included exemplified by server 104 as shown in Figure 1 by applying：
Step S302：Receive the advertisement that first terminal is sent and obtain request, carrying first terminal in advertisement acquisition request obtains
The appearance profile information of the article taken.
Here article refers to have figurate article.Terminal is scanned using product is scanned to article, is obtained
Scan image, and using the appearance profile image information of edge detection method extraction article, and by the appearance profile image information
Point sequence data are converted into, i.e., view data are split as an information, its midpoint information includes positional information and directional information,
Such as information such as position relationship information including consecutive points and gradient etc..
First terminal is mounted with Advertising application, can be by this as people it should be understood that during the details of article
The scanned item that Advertising application starts first terminal is scanned, and obtains the appearance profile information of article, and pass through advertisement
Application program obtains request using the appearance profile information generation advertisement of article, and advertisement is obtained into request and sent to server.
Step S304：The appearance profile information of reception is contrasted with the appearance profile information to be prestored in server, obtained
To matching degree more than the target shape profile information that the server of predetermined threshold value prestores.
The contrast of the contrast of appearance profile information substantially point information, the profile wheel for judging to receive by the contrast of an information
Exterior feature and the matching degree of the appearance profile to prestore, it is mesh that matching degree, which is more than the appearance profile information to be prestored in the server of predetermined threshold value,
Mark appearance profile information.
In one embodiment, it is also an option that setting the key point information conduct of quantity in the appearance profile information received
Representative is contrasted, and reduces the quantity of comparison data, accelerates the speed of comparison.
Step S306：Search advertising message corresponding with target shape profile information.
Prestore advertising message in server, and the appearance profile information of article corresponding to advertising message is addressable address, also
It is that server can be more than advertising message corresponding to the target shape profile information lookup of predetermined threshold value according to obtained matching degree, or
The storage address of advertising message corresponding to person's lookup.
Step S308：Summary info in advertising message is obtained, and summary info is sent to first terminal.
Whois lookup is made a summary corresponding to the advertising message to after the storage address of advertising message or advertising message, obtaining
Summary info in information or storage address, and summary info is sent to first terminal.Wherein, the summary info and advertisement
Ad content in information is related, can be the Item Title of institute's advertisement.
Step S310：Obtain the download request for the advertising message that first terminal is sent by triggering summary info.
Step S312：In response to download request, transmitting advertisement information to first terminal is shown.
Server receives the advertising message download request that first terminal is sent, and by corresponding advertisement pushing to first terminal
So as to it is shown to terminal user.
In the present embodiment, the advertising message for the article having in advance in server, and by advertising message and the profile of article
Profile information establishes incidence relation, after the advertisement for receiving first terminal upload obtains request, can be obtained and asked according to advertisement
Matching advertising message in the appearance profile information searching server of middle carrying, and by the transmitting advertisement information of acquisition to end
End displaying enables one to understand product by watching advertising message, only needs first terminal to enter the appearance profile information of article
Row crawl, you can learn the advertisement of article, make people know that the mode of Item Information is simpler quick.
In one embodiment, the advertisement acquisition method based on article profile also includes：Receive the wide of second terminal upload
Information is accused, obtains the appearance profile information of article corresponding with advertising message, the profile wheel by advertising message with corresponding article
Wide information association storage.
Specifically, the user such as goods producer or operator can be uploaded the advertising message of product by second terminal
Uploaded onto the server to server, and by the appearance profile information of article corresponding with the advertising message, server believes advertisement
Breath is associated storage with corresponding appearance profile information.In one embodiment, the advertisement that server uploads second terminal
Information is stored, and generates unique storage address corresponding to the advertising message, and server is by the storage address and second terminal
The appearance profile information of upload is associated storage, and issuing advertisement information.
In the present embodiment, second terminal user can carry out the issue of advertising message, so that other users can pass through profile wheel
Wide acquisition of information realizes the propagation of advertising message to the advertisement of issue.
In one embodiment, second terminal can be uploaded onto the server advertising message by application program.Second terminal
By server registration, the appearance profile information for the article that can be prestored in display server and uploads second terminal user selection
The advertisement of advertising message institute article corresponding to appearance profile information, and selection information is sent to server, server according to
The selection of user, the appearance profile information and the incidence relation of the advertising message uploaded of selection are established, user can be according to article
Advertising message of the appearance profile information searching to correlation.
In the present embodiment, using existing appearance profile information issuing advertisement information, advertising message issue can be made more to accelerate
It is prompt.
In one is implemented embodiment, the advertising message that server uploads second terminal generates advertising message list.Extensively
Accusing information list includes advertisement and identifier, name of product and advertisement brief introduction etc..User can upload ad content to second terminal
Enter processing, including issue, delete, change and edit.User sends advertising inquiry to server by second terminal and asked.Clothes
Device be engaged according to advertising inquiry acquisition request advertising message list.
Advertising message list is back to second terminal by server.User can pass through advertising message list in second terminal
Identified corresponding to the middle pending advertisement of selection, i.e., pending advertisement and identifier, and pending advertisement and identifier is uploaded onto the server.
Server pending advertisement according to corresponding to obtaining pending advertisement and identifier, corresponding processing operation is carried out to pending advertisement.
Asked for example, user sends advertising inquiry by second terminal to server, server is asked according to advertising inquiry
Advertising message list is obtained, and advertising message list is back to second terminal.User is arranged by advertising message in second terminal
Advertisement to be deleted is selected in table, and advertisement and identifier to be deleted is uploaded onto the server.Server is according to advertisement and identifier to be deleted
Advertisement to be deleted is obtained, and deletion action is carried out to advertisement to be deleted.
By selecting pending advertisement and identifier in advertising message list, so as to be issued to pending advertisement,
The operations such as deletion, modification or editor, thus facilitate user to need to handle ad content according to itself.
In one embodiment, as shown in Figure 5, there is provided a kind of advertisement acquisition device based on article profile, device bag
Include：
Image information acquisition module 402, for calling camera that the article in display area is identified, obtain article
Image information.
Appearance profile information extraction modules 404, for extracting the appearance profile information of article according to image information；
Advertisement obtains request generation module 406, and request is obtained for generating advertisement according to the appearance profile information of extraction.
Advertisement obtains request sending module 408, is sent for the advertisement of generation to be obtained into request to server, so that service
Device obtains request according to advertisement and searches advertising message corresponding with appearance profile information, and to corresponding to terminal advertisement information
Summary info.
Summary info display module 410, for showing the summary info of server push, obtain user and made a summary by triggering
The advertising message download request of information generation, and download request is sent to server.
Advertising message display module 412, the advertising message returned for the reception server, and show advertising message.
In one embodiment, as shown in fig. 6, the advertisement acquisition device based on article profile also includes：
Share acquisition request module 414, for obtain user triggering request is shared to advertising message, share request and take
User's mark with third-party application.
Share link generation module 416, for sharing link in response to sharing request generation advertising message.
Sharing module 418, received and sent for calling third-party application interface to share chain to terminal corresponding to user's mark.
In one embodiment, when whois lookup is to multiple advertising messages corresponding with appearance profile information, summary
Information display module 410, it is additionally operable to show the summary info list corresponding with multiple advertising messages of lookup of server push；
By triggering any summary info in summary info list, the download to advertising message corresponding to server forward abstract information please
Ask, advertising message corresponding to the download request that displaying server returns.
In one embodiment, as shown in Figure 7, there is provided a kind of advertisement acquisition device based on article profile, device bag
Include：
Appearance profile information receiving module 502, the advertisement for receiving first terminal transmission obtain request, and advertisement obtains please
Seek the appearance profile information for carrying the article that first terminal obtains.
Matching module 504, the appearance profile information for will be prestored in the appearance profile information of reception and server are carried out
Contrast, matching degree is obtained more than the target shape profile information that the server of predetermined threshold value prestores.
Advertising message searching modul 506, for searching advertising message corresponding with target shape profile information.
Summary info pushing module 508, sent for obtaining the summary info of advertising message, and by summary info to first
Terminal；
Download request module 510, for obtain first terminal by trigger summary info send advertising message download
Request.
Advertising message display module 512, in response to download request, transmitting advertisement information to first terminal to be shown.
In one embodiment, as shown in figure 8, the advertisement acquisition method based on article profile, in addition to：
Advertising message receiving module 602, for receiving the advertising message of second terminal upload.
Appearance profile information uploading module 604, for obtaining the appearance profile information of article corresponding with advertising message.
Relating module 606, for advertising message to be stored with the appearance profile information association of corresponding article, and issue wide
Accuse information.
Each technical characteristic of embodiment described above can be combined arbitrarily, to make description succinct, not to above-mentioned reality
Apply all possible combination of each technical characteristic in example to be all described, as long as however, the combination of these technical characteristics is not deposited
In contradiction, the scope that this specification is recorded all is considered to be.
Embodiment described above only expresses the several embodiments of the present invention, and its description is more specific and detailed, but simultaneously
Can not therefore it be construed as limiting the scope of the patent.It should be pointed out that come for one of ordinary skill in the art
Say, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to the protection of the present invention
Scope.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of advertisement acquisition method based on article profile, methods described include：
Call camera that the article in display area is identified, obtain the image information of the article；
According to the appearance profile information of article described in described image information extraction；
Advertisement is generated according to the appearance profile information of extraction and obtains request；
The advertisement of generation is obtained into request to send to server so that server according to the advertisement obtain request search with it is described
Advertising message corresponding to appearance profile information, and push summary info corresponding to the advertising message to terminal；
The summary info of server push is shown, is obtained under the advertising message that user is generated by triggering the summary info
Request is carried, and the download request is sent to server；
The advertising message that the reception server returns, and show the advertising message.
2. according to the method for claim 1, it is characterised in that methods described also includes：
Obtain the request of sharing to the advertising message of user's triggering, the user's mark shared request and carry third-party application
Know；
In response to it is described share that request generates the advertising message share link；
The third-party application interface is called to receive and send the chain of sharing to terminal corresponding to user mark.
3. according to the method for claim 1, it is characterised in that when whois lookup to the multiple and appearance profile information
During corresponding advertising message, the summary info of the displaying server push, obtain user and believed by triggering the summary
The advertising message download request of generation is ceased, and the download request was sent to the step of server and is：
Show the summary info list corresponding with multiple advertising messages of lookup of server push；
By triggering any summary info in the summary info list, advertisement corresponding to the summary info is sent to server
The download request of information,
Show advertising message corresponding to the download request that server returns.
4. a kind of advertisement acquisition method based on article profile, methods described include：
Receive the advertisement that first terminal is sent and obtain request, the advertisement obtains and the thing that the first terminal obtains is carried in request
The appearance profile information of product；
The appearance profile information of reception is contrasted with the appearance profile information to be prestored in server, it is big to obtain matching degree
In the target shape profile information that the server of predetermined threshold value prestores；
Search advertising message corresponding with the target shape profile information；
The summary info of the advertising message is obtained, and the summary info is sent to the first terminal；
Obtain the download request for the advertising message that the first terminal is sent by triggering the summary info；
In response to the download request, the transmitting advertisement information to the first terminal is shown.
5. according to the method for claim 4, it is characterised in that methods described also includes：
Receive the advertising message that second terminal uploads；
Obtain the appearance profile information of article corresponding with the advertising message；
The advertising message is stored with the appearance profile information association of the corresponding article, and issues the advertising message.
6. a kind of advertisement acquisition device based on article profile, it is characterised in that described device includes：
Image information acquisition module, for calling camera that the article in display area is identified, obtain the article
Image information；
Appearance profile information extraction modules, the appearance profile information for the article according to described image information extraction；
Advertisement obtains request generation module, and request is obtained for generating advertisement according to the appearance profile information of extraction；
Advertisement obtains request sending module, is sent for the advertisement of generation to be obtained into request to server so that server according to
The advertisement obtains request and searches advertising message corresponding with the appearance profile information, and pushes the described wide of lookup to terminal
Accuse summary info corresponding to information；
Summary info display module, for showing the summary info of server push, user is obtained by being plucked described in triggering
The advertising message download request for wanting information to generate, and the download request is sent to server；
Advertising message display module, the advertising message returned for the reception server, and show the advertising message.
7. device according to claim 1, it is characterised in that described device also includes：
Share acquisition request module, it is described to share request for obtaining the request of sharing to the advertising message of user's triggering
Carry user's mark of third-party application；
Share link sound field module, in response to it is described share that request generates the advertising message share link；
Sharing module, for call the third-party application interface by it is described share chain receive and send to the user mark corresponding to
Terminal.
8. device according to claim 1, it is characterised in that when whois lookup to the multiple and appearance profile information
During corresponding advertising message, the summary info display module, it is additionally operable to show multiple advertisements with lookup of server push
Summary info list corresponding to information；By triggering any summary info in the summary info list, institute is sent to server
The download request of advertising message corresponding to summary info is stated, advertisement letter corresponding to the download request that displaying server returns
Breath.
9. a kind of advertisement acquisition device based on article profile, it is characterised in that described device includes：
Appearance profile information receiving module, the advertisement for receiving first terminal transmission obtain request, and the advertisement obtains request
The middle appearance profile information for carrying the article that the first terminal obtains；
Matching module, for the appearance profile information to be prestored in the appearance profile information of reception and server to be carried out pair
Than obtaining matching degree more than the target shape profile information that the server of predetermined threshold value prestores；
Advertising message searching modul, for searching advertising message corresponding with the target shape profile information；
Summary info pushing module, sent for obtaining the summary info of the advertising message, and by the summary info to institute
State first terminal；
Download request module, the advertising message sent by triggering the summary info for obtaining the first terminal
Download request；
Advertising message display module, in response to the download request, by the transmitting advertisement information to the first terminal
Displaying.
10. device according to claim 9, it is characterised in that described device also includes：
Advertising message receiving module, for receiving the advertising message of second terminal upload；
Appearance profile information uploading module, for obtaining the appearance profile information of article corresponding with the advertising message；
Relating module, for the advertising message to be stored with the appearance profile information association of the corresponding article, and issue
The advertising message.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610686328.2A CN107767160A (en) | 2016-08-18 | 2016-08-18 | Advertisement acquisition method and device based on article profile |
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| CN103218731A (en) * | 2013-03-25 | 2013-07-24 | 深圳市精彩明天科技有限公司 | Method and system utilizing two-dimension code to advertise |
| CN104601641A (en) * | 2014-05-23 | 2015-05-06 | 腾讯科技（深圳）有限公司 | Application link sharing method, device and system |
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