CN108133396A - The method and system of releasing advertisements - Google Patents
The method and system of releasing advertisements Download PDFInfo
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- CN108133396A CN108133396A CN201810090420.1A CN201810090420A CN108133396A CN 108133396 A CN108133396 A CN 108133396A CN 201810090420 A CN201810090420 A CN 201810090420A CN 108133396 A CN108133396 A CN 108133396A
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- instant messaging
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Abstract
The invention discloses the method for releasing advertisements, including：Advertisement Server obtains keyed advertising keyword from instant messaging content；Advertisement Server obtains advertising information according to the keyed advertising keyword of acquisition by keyed advertising database；Advertising information is issued client by Advertisement Server.
Description
Technical field
The present invention relates to advertisement technology more particularly to the method and systems of releasing advertisements.
Background technology
In existing network technology, user utilizes " keyword " to obtain the advertisement letter by bid ranking by search engine
Breath.Specifically, then information publisher will be believed by inputting advertising information, setting search key and clicking the amount of money every time
In the search result of nominal key, ad system is ranked up according to each pay-per-click amount of money of setting, is connect for breath publication
It and system is generated according to pre-set Page template by the page, by search result core content according to given by ad system
Sequence integration is got up, and generates the final result page.By the method, information publisher can be a wide range of interior by advertising information exhibition
The viewers of these information is needed now at the moment, and viewer then can be simply by search engine, with " keyword search "
Mode find required information.
With the universal of network and develop, since instant messaging has media form, such as in instant communication process,
Communicating pair can be communicated by word, voice, camera shooting so that the correspondent in a distant place is as at one's side, so as to give
Communicating pair increases interactive and enjoyment, and cheap, and therefore, instant messaging receives will be widely welcomed for people, and
Rapid proliferation is able to, so that instant messaging possesses a large amount of customers.
Although instant messaging possesses a large amount of customers, there are no setting advertisement mechanism on immediate communication platform.
Invention content
The object of the present invention is to provide the method and system of releasing advertisements, can in immediate communication platform promulgating advertisement,
Advertising information is made easily to be propagated in the customers of immediate communication platform, expands the effect of advertisement.
The present invention provides a kind of method of releasing advertisements, including：
A, Advertisement Server capture instant messaging content, obtains keyed advertising keyword from instant messaging content；
Wherein, the capture instant messaging content includes：The address of Advertisement Server is recorded on the client or instant
The address of Advertisement Server is returned into client when communication user logins successfully；When side's client is sent to other side's client
While instant messaging content, instant messaging content is made a copy for Advertisement Server according to described address；
B, Advertisement Server obtains advertising information according to the keyed advertising keyword of acquisition by keyed advertising database；
C, advertising information is issued client by Advertisement Server.
The present invention provides a kind of system of releasing advertisements, the system includes：
Advertisement Server for capturing instant messaging content, and obtains keyed advertising keyword according to instant messaging content,
Advertising information is obtained, and advertising information is issued client according to keyed advertising keyword；
Wherein, the capture instant messaging content includes：The address of Advertisement Server is recorded on the client or instant
The address of Advertisement Server is returned into client when communication user logins successfully；When side's client is sent to other side's client
While instant messaging content, instant messaging content is made a copy for Advertisement Server according to described address；
Client for sending instant messaging content to Advertisement Server, and obtains the advertisement letter of Advertisement Server transmission
Breath.
The present invention provides a kind of method of releasing advertisements, including：
During client carries out instant messaging, instant messaging content is made a copy for Advertisement Server；
Receive the advertising information that the Advertisement Server is obtained according to the instant messaging content retrieval；
The client receives the advertising information that the Advertisement Server is sent.
The present invention provides a kind of method of releasing advertisements, including：
A, Advertisement Server obtains keyed advertising keyword from the content of instant messaging；
B, Advertisement Server obtains advertising information according to the keyed advertising keyword of acquisition by keyed advertising database；
C, advertising information is issued client by Advertisement Server.
The step A is specifically included：
Instant messaging content is issued Advertisement Server by A1, client；
A2, Advertisement Server carry out word segmentation processing to instant messaging content, to obtain keyed advertising keyword.
The keyed advertising database includes keyed advertising keyword, advertising information.
The advertising information includes advertising content information and advertisement link information.
The step B is specifically included：Advertisement Server is by the keyed advertising keyword of acquisition and keyed advertising database
In keyed advertising keyword matched, if successful match, advertising information is obtained from keyed advertising database, otherwise, suddenly
The slightly word.
The keyed advertising keyword includes word, number, image, voice and its arbitrary combination.
The method further includes：Client shows advertising information according to setting.
The method further includes：Advertising information and keyed advertising keyword are formed advertisement information by Advertisement Server, so
Advertisement information is issued into client afterwards.
The method further includes：Keyed advertising key marker of the client in advertisement information is closed with keyed advertising
The relevant instant messaging content of key word.
The method further includes：Advertisement Server records the account number of instant messaging person and keyed advertising keyword.
The invention also discloses a kind of system of releasing advertisements, the system includes：
Advertisement Server for obtaining the content of instant messaging, and obtains keyed advertising key according to instant messaging content
Word obtains advertising information, and advertising information is issued client according to keyed advertising keyword；
Client for sending instant messaging content to Advertisement Server, and obtains the advertisement letter of Advertisement Server transmission
Breath.
The client is additionally operable to label and the corresponding instant messaging content of keyed advertising keyword.
The Advertisement Server specifically includes：
Receiving module, for receiving instant messaging content；
Word-dividing mode, for the instant messaging content of reception to be segmented, to obtain keyed advertising keyword；
Advertisement acquisition module, for the keyed advertising in the keyed advertising keyword obtained and keyed advertising database to be closed
Key word is matched, to obtain advertising information；
Sending module, the advertising information for advertisement acquisition module to be obtained issue client.
According to the present invention, user can obtain the advertisement related with instant messaging content during instant messaging is carried out
Information, so as to expand information content obtained by user.In addition, due to the generality of instant messaging, in instant communication process,
Carrying out the advertisement related with instant messaging content so that advertisement is more targeted and generality, furthermore, it is closed by recording user
The ad content of the heart, it is known that the hobby of user, so as to further to provide foundation to user's advertisement information.
Description of the drawings
Fig. 1 shows the flow chart of the releasing advertisements of the embodiment of the present invention；
Fig. 2 shows the systems of the releasing advertisements of the embodiment of the present invention.
Specific embodiment
Understand for the ease of persons skilled in the art and realize the present invention, describe the implementation of the present invention in conjunction with attached drawing
Example.
The basic thought of the present invention is that content of the Advertisement Server in instant messaging obtains and instant messaging content phase
Corresponding advertising information, and client is made to obtain advertising information.Specifically, Advertisement Server divides instant messaging content
Analysis, acquisition and the corresponding keyed advertising keyword of instant messaging content, then by the keyed advertising keyword of acquisition and advertisement
Keyed advertising keyword in index data base is matched, and obtains advertising information according to matching result, then believes advertisement
Breath issues instant communication client, and user can easily obtain advertising information by client.The index key includes
Word, number, image, voice and its arbitrary combination.
Fig. 1 shows the flow chart of the releasing advertisements of the embodiment of the present invention.It is sent out referring to Fig. 1 detailed description of the present inventions
The method of cloth advertisement.
After two instant communication users of first, second utilize client by inputting account number and password login, then by i.e.
When communication software communicate, send first, the second two i.e. IP of communication user client when logging in, while to Advertisement Server
Address, account number, Advertisement Server records IP address, the account number of two instant communication clients of first, second, to make first, second two
I.e. communication user client obtains and the relevant advertising information of instant messaging content.In instant messaging, it is assumed that carry out about " shifting
The dialogue that mobile phone " is the theme.
Step 1, in instant communication process, Advertisement Server captures the content of instant messaging, and to instant messaging content
Word segmentation processing is carried out, to obtain keyed advertising keyword from the instant messaging content obtained, the keyed advertising is crucial
Word includes word, number, image, voice and its arbitrary combination.
In order to make the content of Advertisement Server capture instant messaging, advertisement can be recorded in the client of instant messaging tools
The address of server, when side's client sends instant messages to other side's client, while make a copy for Advertisement Server or
The address of Advertisement Server when instant communication users log in, when logining successfully, is returned to client by person, so as to its
During instant messaging, instant messaging content is made a copy for Advertisement Server.
Step 2, Advertisement Server close the keyed advertising in the keyed advertising keyword of acquisition and keyed advertising database
Key word is matched.
The keyed advertising database include keyed advertising keyword and advertising information, advertising information can be should with it is wide
Accuse the corresponding ad content of index key or advertisement link address.Each keyed advertising keyword can correspond to multiple advertisements
Inside perhaps advertisement link address.
Step 3, Advertisement Server judge whether matching succeeds, if success, performs step 4, otherwise, perform step 5：Extensively
It accuses server and ignores the keyed advertising keyword.
Step 4, Advertisement Server obtain and the corresponding advertising information of index key, the advertising information packet
Include ad content and/or advertisement link information.
Step 5, Advertisement Server ignore the keyed advertising keyword.
The advertising information of acquisition and keyed advertising keyword are formed advertisement information by step 6, Advertisement Server, then will be wide
It accuses message and issues client.
Step 7, client show these advertising informations according to setting, as client has selected the instant choosing for watching advertisement
, it when client receives these advertising informations, just shows these ad contents, these contents is not otherwise shown, according to this hair
It is bright, the ad content be with the relevant list of keyed advertising keyword, in order to obtain more detailed ad content, client
It can be checked by the link of list.
According to the present invention, client receive advertisement information and according to advertisement information obtain keyed advertising keyword after, pair with
The corresponding instant messaging content of keyed advertising keyword is marked and (such as changes color, background color, lower graticule), to prompt to use
Family has to be linked with the instant messaging content, passes through the instant messaging content of " click " these labels thereby using family, so that it may look into
It sees its ad content list of concern, then can obtain more detailed advertising information further according to ad content list.
According to the present invention, when user " click " ad content list, Advertisement Server can record user's's " click "
The number of user's " click " and " click " content are incorporated into files on each of customers, to know this from files on each of customers by ad content
The hobby of user, so as to provide a user the content of its hobby according to hobby.
As shown in Fig. 2, the invention also discloses a kind of system of releasing advertisements, the system includes：Advertisement Server,
For obtaining the instant messaging content of client, and keyed advertising keyword is obtained according to instant messaging content, then according to wide
It accuses index key and obtains advertising information, and advertising information is issued into client；Client, for being to Advertisement Server transmission
When the communication information, and obtain Advertisement Server transmission advertising information, then pass through the advertising information of acquisition label with advertisement rope
Draw the corresponding instant messaging content of keyword, and presenting advertising content；Internet carries out for Advertisement Server and client
Instant messaging.
The Advertisement Server specifically includes：Receiving module, for receiving instant messaging content；Word-dividing mode is used for
The instant messaging content of reception is segmented, to obtain keyed advertising keyword；Advertisement acquisition module, for what will be obtained
Keyed advertising keyword is matched with the keyed advertising keyword in keyed advertising database, to obtain advertising information；It sends
Module, the advertising information for advertisement acquisition module to be obtained issue instant communication client.
According to the present invention, user can obtain the advertisement related with instant messaging content during instant messaging is carried out
Information, so as to expand information content obtained by user.In addition, due to the generality of instant messaging, in instant communication process,
Carrying out the advertisement related with instant messaging content so that advertisement is more targeted and generality, furthermore, it is closed by recording user
The ad content of the heart, it is known that the hobby of user, so as to further to provide foundation to user's advertisement information.
Although depicting the present invention by embodiment, it will be appreciated by the skilled addressee that not departing from the present invention's
In the case of spirit and essence, so that it may which making the present invention, the scope of the present invention is by appended claim there are many deforming and changing
To limit.
Claims (15)
- A kind of 1. method of releasing advertisements, which is characterized in that including：A, Advertisement Server capture instant messaging content, obtains keyed advertising keyword from instant messaging content；Wherein, the capture instant messaging content includes：The address of Advertisement Server is recorded on the client or in instant messaging The address of Advertisement Server is returned into client when user logins successfully；When side's client is sent immediately to other side's client While Content of Communication, instant messaging content is made a copy for Advertisement Server according to described address；B, Advertisement Server obtains advertising information according to the keyed advertising keyword of acquisition by keyed advertising database；C, advertising information is issued client by Advertisement Server.
- 2. the method for releasing advertisements according to claim 1, which is characterized in that described in step A to instant messaging content into Row analysis specifically includes：Advertisement Server carries out word segmentation processing to instant messaging content, to obtain keyed advertising keyword.
- 3. the method for releasing advertisements according to claim 1, which is characterized in that the step B is specifically included：Advertisement clothes Business device the keyed advertising keyword of acquisition is matched with the keyed advertising keyword in keyed advertising database, if match into Work(obtains advertising information from keyed advertising database, otherwise, ignores the word.
- 4. the method for releasing advertisements according to claim 1, which is characterized in that the method further includes：Client root Advertising information is shown according to setting.
- 5. the method for releasing advertisements according to claim 1, which is characterized in that the Advertisement Server sends out advertising information Include to client：Advertising information and keyed advertising keyword are formed advertisement information by Advertisement Server, then by advertisement information Issue client.
- 6. the method for releasing advertisements according to claim 5, which is characterized in that the method further includes：Client root According to the keyed advertising keyword in advertisement information, label and the relevant instant messaging content of keyed advertising keyword.
- 7. the method for releasing advertisements according to claim 1, which is characterized in that the method further includes：Advertisement Server Record the account number of instant messaging person and keyed advertising keyword.
- 8. a kind of system of releasing advertisements, which is characterized in that the system includes：Advertisement Server for capturing instant messaging content, and obtains keyed advertising keyword according to instant messaging content, according to Keyed advertising keyword obtains advertising information, and advertising information is issued client；Wherein, the capture instant messaging content includes：The address of Advertisement Server is recorded on the client or in instant messaging The address of Advertisement Server is returned into client when user logins successfully；When side's client is sent immediately to other side's client While Content of Communication, instant messaging content is made a copy for Advertisement Server according to described address；Client for sending instant messaging content to Advertisement Server, and obtains the advertising information of Advertisement Server transmission.
- 9. the system of releasing advertisements according to claim 8, which is characterized in that the client be additionally operable to label with it is wide Accuse the corresponding instant messaging content of index key.
- 10. the system of releasing advertisements according to claim 8 or claim 9, which is characterized in that the Advertisement Server includes：Receiving module, for receiving instant messaging content；Word-dividing mode, for the instant messaging content of reception to be segmented, to obtain keyed advertising keyword；Advertisement acquisition module, for by the keyed advertising keyword in the keyed advertising keyword obtained and keyed advertising database It is matched, to obtain advertising information；Sending module, the advertising information for advertisement acquisition module to be obtained issue client.
- A kind of 11. method of releasing advertisements, which is characterized in that including：During client carries out instant messaging, instant messaging content is made a copy for Advertisement Server；Receive the advertising information that the Advertisement Server is obtained according to the instant messaging content retrieval；The client receives the advertising information that the Advertisement Server is sent.
- 12. the method for releasing advertisements according to claim 11, which is characterized in that it is described by instant messaging content make a copy for Advertisement Server, including：The address of the Advertisement Server is being recorded in the client or when instant communication users login successfully described in reception The address for the server that Advertisement Server returns；While the client sends instant messaging content to other side's client, according to described address by the instant messaging Content is made a copy for the Advertisement Server.
- 13. the method for releasing advertisements according to claim 11, which is characterized in that the client receives the advertisement clothes The advertising information that business device is sent, including：The client receives the advertisement information that the server is sent, and the advertisement information is by the advertising information and advertisement rope Draw keyword composition.
- 14. the method for releasing advertisements according to claim 11, which is characterized in that the method further includes：After the client receives the advertising information, the advertising information is shown according to setting.
- 15. the method for releasing advertisements according to claim 11, which is characterized in that the method further includes：Keyed advertising keyword of the client in advertisement information, label are relevant i.e. with the keyed advertising keyword When Content of Communication.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810090420.1A CN108133396A (en) | 2006-03-03 | 2006-03-03 | The method and system of releasing advertisements |
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810090420.1A CN108133396A (en) | 2006-03-03 | 2006-03-03 | The method and system of releasing advertisements |
| CNA200610058729XA CN101030283A (en) | 2006-03-03 | 2006-03-03 | Method and system for issuing advertisement |
Related Parent Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA200610058729XA Division CN101030283A (en) | 2006-03-03 | 2006-03-03 | Method and system for issuing advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108133396A true CN108133396A (en) | 2018-06-08 |
Family
ID=38715609
Family Applications (2)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA200610058729XA Pending CN101030283A (en) | 2006-03-03 | 2006-03-03 | Method and system for issuing advertisement |
| CN201810090420.1A Pending CN108133396A (en) | 2006-03-03 | 2006-03-03 | The method and system of releasing advertisements |
Family Applications Before (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA200610058729XA Pending CN101030283A (en) | 2006-03-03 | 2006-03-03 | Method and system for issuing advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (2) | CN101030283A (en) |
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| CN101030283A (en) | 2007-09-05 |
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