CN103218731B - Method and system for transmitting information on a basisi of two-dimension code - Google Patents
Method and system for transmitting information on a basisi of two-dimension code Download PDFInfo
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- CN103218731B CN103218731B CN201310096710.4A CN201310096710A CN103218731B CN 103218731 B CN103218731 B CN 103218731B CN 201310096710 A CN201310096710 A CN 201310096710A CN 103218731 B CN103218731 B CN 103218731B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a method and a system utilizing a two-dimension code to advertise. The method utilizing the two-dimension code to advertise comprises the following steps: advertisement content stored on a service platform is related to the information of the corresponding two-dimension code, and the two-dimension code is released, an advertiser side scans the two-dimension code and analyzes the two-dimension code to obtain the information of the two-dimension code; an advertisement obtaining request is sent to the service platform according to the information of the two-dimension code; the service platform sends the advertisement content related to the information of the two-dimension code to the advertiser side and simultaneously sends an interactive form to the advertiser side; the advertiser side shows the interactive form to a user, receives user input, and then sends the interactive form to the service platform; and the service platform sends a data package containing rewarding information to the corresponding advertiser side, and the data package containing the rewarding information is represented to the user through the advertiser side. The method and the system utilizing the two-dimension code to advertise can improve the advertising effect of advertisements, and effectively reduce harassment of useless advertisements to the user.
Description
Technical field
The present invention relates to a kind of Quick Response Code application technology, specifically, is a kind of method and system of utilizing Quick Response Code to throw in advertisement.
Background technology
Advertisement is the most conventional publicity marketing methods of information age now.Along with scientific and technological development, the form of advertisement is more and more abundanter, from print media, broadcasters the earliest, develops into present internet multimedia.Quick Response Code is because the advantages such as information capacity is large have obtained application more and more widely.Yet the application of Quick Response Code aspect advertisement still rests on the carrier using Quick Response Code as a kind of information, to user, show the advertising message of Quick Response Code storage, or the URL storing by Quick Response Code provides on a kind of channel of fast access advertising resource to user.This mode effect is single, can not set up interaction with user, obtain user feedback, cannot integrate the audience information of the Quick Response Code advertisement of throwing in by all kinds of means.
The technology of the present invention is by integrating 2 D code information and advertising message, user feedback channel, user's incentive mechanism, and realize the novel encryption of data transmission and storage, to guarantee that user's its information in interactive process is guaranteed safely and effectively, after the client scan Quick Response Code comprising by the technology of the present invention at commercial audience, by Internet channel, obtain online ad content and show to user; And set up interactive channel with the forms such as questionnaire and user, and obtain user feedback, in this process, all data transmission and storage are all carried out effectively encrypting and globality checking.By client to give change lottery ticket to user, to open lottery ticket or give the modes such as gift to user and encourage user to participate in interaction by opening drawing lottery game; By service platform, to give the modes such as gift in kind or virtual gift to user, attract user, the constraints such as demand of logistics information while utilizing the Internet lottery to the requirement of user profile real name and to user's Distribution in Kind gift, can guide service platform that user comprises in the technology of the present invention to supplement and improve the personal information such as age, sex, residence, contact method and be encrypted storage and transmission, guarantee authenticity and the security of commercial audience; User profile being browsed with user and participated in interactive advertisement carries out associated, effective audience information that advertiser can screen the advertisement of oneself throwing in service platform carries out statistics and analysis, according to the result of analyzing, understand the promotion effect of advertisement, and advertised product is carried out to accurate marketing targetedly.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of can realization and commercial audience interaction, improves advertising results and realizes the method and system that simple Quick Response Code is thrown in advertisement.
In order to solve the problems of the technologies described above, the invention provides a kind of information transferring method based on Quick Response Code, for ad content is sent to client from service platform, comprising:
A, the ad content being stored on service platform is associated with corresponding 2 D code information, and Quick Response Code is issued;
B, the advertisement client side being installed on user terminal scan Quick Response Code, and each advertisement client side has Yi Ge globally unique identifier, and advertisement client side is resolved Quick Response Code and obtained 2 D code information; Advertisement client side sends and to obtain ad-request to service platform according to described 2 D code information, and this obtains and in ad-request, includes described 2 D code information;
C, service platform receive obtaining after ad-request of described advertisement client side transmission, and the described associated ad content of 2 D code information obtaining in ad-request is sent to advertisement client side, send a user profile list to advertisement client side simultaneously; Wherein, described service platform provides content based on following index to user: time period, priority, user position and service time;
D, described advertisement client side show user by the ad content receiving and user profile list, and the information that receives user input is filled in described user profile list, then the substantial user message table single-shot of filling are delivered to described service platform;
E, described service platform receive fills after substantial user profile list, sends packet, and present to user by described advertisement client side to corresponding advertisement client side;
Wherein the information of this packet is virtual form or physical form, if virtual form, the packets of information of this packet contains card number and encrypted message; If physical form, the information that packets of information of this packet contains obtain manner in kind, described user obtains material object by client software application,
This acquisition process further comprises:
User browses by client and selects,
After confirming an order, generate a Quick Response Code and identify this sequence information and be presented in client software,
User passes through generated 2 D code information and obtains material object;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of user profile list, and in described step C, service platform, according to customer location, current time and the frequency of utilization information comprising in ad-request of obtaining of client transmission, is chosen corresponding ad content and user message table single transmit to advertisement client side;
The method further comprises: utilize data partition operation, set up caching mechanism data are managed, retrieved and obtain;
Wherein, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content;
Service platform is to advertising business server-assignment hardware USB-KEY, in the mode of hardware, preserve the public key data of the key of advertising business server symmetric encipherment algorithm, the private key of advertising business server rivest, shamir, adelman and enciphered data center rivest, shamir, adelman, enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, utilize rivest, shamir, adelman to carry out superencipher;
Described superencipher comprises,
When data are transmitted to enciphered data center by Advertisement Server, advertising business server passes through symmetric cryptography and the decrypt operation of the complete paired data of hardware USB-KEY,
Store enciphered data at enciphered data center;
The key providing by use advertising business server is to carrying out rivest, shamir, adelman, to be encrypted and to transmit;
When data are transmitted to advertising business server by enciphered data center,
In enciphered data, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation,
After being encrypted, the key that this interim symmetric encipherment algorithm key generating is provided with enciphered data center sends to advertising business server,
The key that the use of advertising business server provides with described enciphered data center is encrypted the rear key being sent data is carried out to symmetric encipherment algorithm encryption transmission;
Wherein when transmitting and receive data, adopt different keys to be encrypted and decrypt operation data;
And the method also comprises, before by filling, substantial user message table single-shot is delivered to described service platform, to filling substantial user profile list, be encrypted,
At described service platform, receive and fill after substantial user profile list, described service platform is decrypted user profile list, and according to the content of filling in the user profile list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side;
The method further comprises, described client communicates by the privately owned Hybrid Encryption process of following contrastive front end and described service platform, comprising:
Client terminal start-up, detects whether there is available network, if do not exist process to finish, if exist, continues to carry out:
Client sends IMEI, request symmetric encipherment algorithm key;
Receive the IMEI of client upload;
By contrastive random number encryption algorithm, obtain an interim contrastive random number;
The IMEI of contrastive random number and client upload is carried out to hybrid operation, result is sent to client as key;
The key that client stores sends;
The request of client initiating communication, is used the key sending to be encrypted;
Client sends communication data;
Service platform is used secret key decryption, and carries out data check;
Judge that whether check results is correct, if correct, client-requested processed, and returned results to client; If incorrect, report to the police and return to miscue to client;
The data that client process is returned;
According to the privately owned Hybrid Encryption process of above-mentioned contrastive front end, circular treatment client communication data.。
The present invention also provides a kind of message transfer system based on Quick Response Code, for ad content is sent to client from service platform, it is characterized in that, comprising:
Service platform, for storing ad content, and ad content is associated with corresponding 2 D code information, and Quick Response Code is issued; Wherein said service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content;
Advertisement client side, be installed on user terminal, each advertisement client side has Yi Ge globally unique identifier, be used for scanning Quick Response Code, resolve Quick Response Code and obtain 2 D code information, and send and to obtain ad-request to service platform according to described 2 D code information, this obtains and in ad-request, includes described 2 D code information;
Described service platform is also for receiving obtaining after ad-request that described advertisement client side sends, the described associated ad content of 2 D code information obtaining in ad-request is sent to advertisement client side, send a user profile list to advertisement client side simultaneously; Wherein, described service platform provides content based on following index to user: time period, priority, user position and service time;
Described advertisement client side also shows user for ad content and the user profile list receiving, and the information that receives user input is filled in described user profile list, then the substantial user message table single-shot of filling is delivered to described service platform;
Described service platform also, for after receiving the substantial user profile list of filling, sends packet to corresponding advertisement client side, and presents to user by described advertisement client side;
Wherein the information of this packet is virtual form or physical form, if virtual form, the packets of information of this packet contains card number and encrypted message; If physical form, the information that packets of information of this packet contains obtain manner in kind, described user obtains material object by client software application, and this acquisition process further comprises:
User browses by client and selects,
After confirming an order, generate a Quick Response Code and identify this sequence information and be presented in client software,
User passes through generated 2 D code information and obtains material object;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of user profile list, service platform also for, the obtain customer location, current time and the frequency of utilization information that in ad-request, comprise that according to client, send are chosen corresponding ad content and user message table single transmit to advertisement client side;
Described system also for utilizing data partition operation, set up caching mechanism data managed, retrieved and obtain;
Wherein, service platform is to advertising business server-assignment hardware USB-KEY, in the mode of hardware, preserve the public key data of the key of advertising business server symmetric encipherment algorithm, the private key of advertising business server rivest, shamir, adelman and enciphered data center rivest, shamir, adelman, enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, utilize rivest, shamir, adelman to carry out superencipher;
Described superencipher comprises,
When data are transmitted to enciphered data center by Advertisement Server, advertising business server passes through symmetric cryptography and the decrypt operation of the complete paired data of hardware USB-KEY,
Store enciphered data at enciphered data center;
The key providing by use advertising business server is to carrying out rivest, shamir, adelman, to carry out superencipher transmission;
When data are transmitted to advertising business server by enciphered data center,
In enciphered data, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation,
After being encrypted, the key that this interim symmetric encipherment algorithm key generating is provided with enciphered data center sends to advertising business server,
The key that the use of advertising business server provides with described enciphered data center is encrypted the rear key being sent data is carried out to symmetric encipherment algorithm superencipher transmission;
Wherein when transmitting and receive data, adopt different keys to be encrypted and decrypt operation data;
And, described advertisement client side also for, before by filling, substantial user message table single-shot is delivered to described service platform, to filling substantial user profile list, be encrypted,
Described service platform also for, after receiving the substantial user profile list of filling, user profile list is decrypted, and according to the content of filling in the user profile list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side
Described client communicates by the privately owned Hybrid Encryption process of contrastive front end and described service platform, comprising:
Client terminal start-up, detects whether there is available network, if do not exist process to finish, if exist, continues to carry out:
Client sends IMEI, request symmetric encipherment algorithm key;
Receive the IMEI of client upload;
By contrastive random number encryption algorithm, obtain an interim contrastive random number;
The IMEI of contrastive random number and client upload is carried out to hybrid operation, result is sent to client as key;
The key that client stores sends;
The request of client initiating communication, is used the key sending to be encrypted;
Client sends communication data;
Service platform is used secret key decryption, and carries out data check;
Judge that whether check results is correct, if correct, client-requested processed, and returned results to client; If incorrect, report to the police and return to miscue to client;
The data that client process is returned;
According to the privately owned Hybrid Encryption process of above-mentioned contrastive front end, circular treatment client communication data.
The present invention by sending interactive list when sending ad content to advertisement client side, realized the interaction with commercial audience, the content that service platform can be filled according to user in interactive list is classified to user, the ad content that user is most interested sends to user, thereby can improve the input effect of advertisement, and effectively reduce the harassing and wrecking of useless advertisement to user.
Accompanying drawing explanation
Fig. 1 is the process flow diagram that utilizes Quick Response Code to throw in method one embodiment of advertisement of the present invention.
Fig. 2 is the theory diagram that utilizes Quick Response Code to throw in system one embodiment of advertisement of the present invention.
Fig. 3 is the privately owned mixed encryption method process flow diagram of a kind of contrastive front end that the present invention uses.
Embodiment
Below in conjunction with the drawings and specific embodiments, the invention will be further described, can be implemented, but illustrated embodiment is not as a limitation of the invention so that those skilled in the art can better understand the present invention also.
As shown in Figure 1, the method for utilizing Quick Response Code to throw in advertisement of the present invention comprises:
A, the ad content being stored on service platform is associated with corresponding 2 D code information, and Quick Response Code is issued;
B, the advertisement client side being installed on user terminal scan Quick Response Code, and each advertisement client side has Yi Ge globally unique identifier, and advertisement client side is resolved Quick Response Code and obtained 2 D code information; Advertisement client side sends and to obtain ad-request to service platform according to described 2 D code information, and this transmission is obtained and in ad-request, included 2 D code information;
C, service platform receive obtaining after ad-request of described advertisement client side transmission, and the described associated ad content of 2 D code information obtaining in ad-request is sent to advertisement client side, send an interactive list to advertisement client side simultaneously;
D, described advertisement client side show user by the ad content receiving and interactive list, and the information that receives user input is filled in described interactive list, then the substantial interactive list of filling are sent to described service platform;
E, described service platform receive fills after substantial interactive list, sends and includes the data of incentive message, and present to user by described advertisement client side to corresponding advertisement client side;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of interactive list, in described step C, server platform sends according to client obtains that the customer location, current time and the frequency of utilization information that in ad-request, comprise are chosen corresponding ad content and interactive list sends to advertisement client side.
For any fixing 2 D code information, the advertising message that system can corresponding any amount; Can to user, show current optimal ad content and questionnaire content according to multiple indexed modes such as time period, prioritization, region division, service times; Quick Response Code advertisement can be realized once and drop into, the effect of recycling, effectively reduces advertiser's cost of marketing.
In above-mentioned steps D, advertisement client side sends to the substantial interactive list of filling before described service platform, first the substantial interactive list of described filling is encrypted.Interactive list can be information table, and content can comprise user's name, sex, age, contact method, address, occupation, identification card number, personal like, consumption habit etc.Interactive list can be also questionnaire, such as user to the use impression of a certain product etc.
In above-mentioned steps E, the incentive message that service platform sends in the packet that includes incentive message to advertisement client side can be virtual, and such as lottery ticket, phonecard, game money etc. can be also in kind.If virtual reward, incentive message can be card number and encrypted message; If in kind, reward, incentive message can be that material object is got mode information.
In addition, described service platform is first decrypted after receiving and filling substantial interactive list, and according to the content of filling in the interactive list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side.By user is classified, can improve the effect of advertisement by advertisement pushing more accurately to user, and effectively avoid the harassing and wrecking of useless advertisement to user.
Service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content.Service platform, to advertising business server-assignment hardware USB-KEY, is preserved the public key data of the key of advertising business server symmetric encipherment algorithm, the private key of advertising business server rivest, shamir, adelman and enciphered data center rivest, shamir, adelman in the mode of hardware.
When data are transmitted to enciphered data center by Advertisement Server, advertising business server is responsible for completing the symmetrical encryption and decryption computing to user data by hardware USB-KEY, and the storage to enciphered data is responsible at enciphered data center; During data transmission, by the key that uses advertising business server to provide, to carrying out rivest, shamir, adelman, reach the object of superencipher.
When data are transmitted to advertising business server by enciphered data center, in enciphered data, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation, the key that this key is provided with enciphered data center sends to advertising business server after encrypting, and advertising business server is used this key to carry out the transmission of symmetric encipherment algorithm superencipher to data.
Enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, by the superencipher of rivest, shamir, adelman, improve the transmission security grade of data, during sending and receiving, also adopt different keys to carrying out encryption and decryption computing, guarantee that user data can not leak by the mode such as stolen by wireless monitor or internal staff.
In the present invention, commercial audience can be got by client software application the gift in kind of being given by solid shop/brick and mortar store.User is browsed the gift in kind of being given and is selected by client, the entity shops that the rear selection of gift detail that confirmation application is got can complete gift dispensing, after confirming an order, a Quick Response Code of system generation identifies this sequence information and is presented in client software.User shows this Quick Response Code to the backward staff of solid shop/brick and mortar store, and solid shop/brick and mortar store staff, by the detail of the gift in kind that scans this 2 D code information and can get to user application by system quick obtaining, easily completes dispensing.
Commercial audience is directly got the gift in kind of being given by solid shop/brick and mortar store by client software application, using Quick Response Code as the tie of message exchange, has simplified commercial audience and solid shop/brick and mortar store staff's communication process, has simplified greatly operating process under subscribers feeder.
The present invention is configured to, data is carried out division operation, set up the means such as caching mechanism by optimization data storehouse, and the mass data in system is efficiently managed, and mass filing data are effectively retrieved and obtained, and system can be moved accurately and efficiently.
As shown in Figure 2, the system of utilizing Quick Response Code to throw in advertisement of the present invention, comprises service platform and advertisement client side, wherein:
Service platform is used for storing ad content, and ad content is associated with corresponding 2 D code information, and Quick Response Code is issued;
Advertisement client side is installed on user terminal, each advertisement client side has Yi Ge globally unique identifier, be used for scanning Quick Response Code, resolve Quick Response Code and obtain 2 D code information, and send and to obtain ad-request to service platform according to described 2 D code information, this transmission is obtained and in ad-request, is included 2 D code information;
Described service platform also, for receiving obtaining after ad-request that described advertisement client side sends, sends to advertisement client side by the described associated ad content of 2 D code information obtaining in ad-request, sends an interactive list to advertisement client side simultaneously;
Described advertisement client side is also for the ad content receiving and interactive list are showed to user, and the information that receives user's input is filled in described interactive list, then the substantial interactive list of filling sent to described service platform;
Described service platform also, for after receiving the substantial interactive list of filling, sends and includes the packet of incentive message to corresponding advertisement client side, and present to user by described advertisement client side;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of interactive list, server platform sends according to client obtains that the customer location, current time and the frequency of utilization information that in ad-request, comprise are chosen corresponding ad content and interactive list sends to advertisement client side.
Described advertisement client side sends to the substantial interactive list of filling before described service platform, first the substantial interactive list of described filling is encrypted.
Of the present inventionly utilize service platform in the system that Quick Response Code throws in advertisement also for being first decrypted receiving after filling substantial interactive list, and according to the content of filling in the interactive list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side.
Described service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content; Enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, the transmission security grade that improves data by the superencipher of rivest, shamir, adelman, also adopts different keys to be encrypted and decrypt operation data during sending and receiving.
When described enciphered data center or advertising business server are encrypted data, adopt USB-KEY first data to be carried out to symmetric encipherment algorithm encryption, and then carry out rivest, shamir, adelman encryption with private key.
In addition, in the present invention, to the encryption of data, can adopt the privately owned mixed encryption method of contrastive front end, idiographic flow as shown in Figure 3, comprising:
Client terminal start-up, detects and whether has available network, if exist, carries out next step; If do not exist, finish;
To operation system, initiate handshake request;
Judge that whether handshake communication is successful, if next step is carried out in success; If unsuccessful, finish;
Send IMEI to operation system, to operation system request symmetric encipherment algorithm key;
Operation system receives the IMEI of client upload;
By contrastive random number encryption algorithm, obtain an interim contrastive random number;
The IMEI of contrastive random number and client upload is carried out to hybrid operation, result is sent to client as key;
The key that client stores operation system is distributed;
The request of client initiating communication;
Client is used key to be encrypted;
Client sends communication data to operation system;
Operation system is used secret key decryption, and carries out data check;
Judge that whether check results is correct, if correct, client-requested processed, and returned results to client; If incorrect, operation system is reported to the police, and returns to miscue to client;
The data that client process operation system is returned;
According to above-mentioned flow process circular treatment client communication data.
The above embodiment is only the preferred embodiment for absolutely proving that the present invention lifts, and protection scope of the present invention is not limited to this.Being equal to that those skilled in the art do on basis of the present invention substitutes or conversion, all within protection scope of the present invention.Protection scope of the present invention is as the criterion with claims.
Claims (2)
1. the information transferring method based on Quick Response Code, for ad content is sent to client from service platform, is characterized in that, comprising:
A, the ad content being stored on service platform is associated with corresponding 2 D code information, and Quick Response Code is issued;
B, the advertisement client side being installed on user terminal scan Quick Response Code, and each advertisement client side has Yi Ge globally unique identifier, and advertisement client side is resolved Quick Response Code and obtained 2 D code information; Advertisement client side sends and to obtain ad-request to service platform according to described 2 D code information, and this obtains and in ad-request, includes described 2 D code information;
C, service platform receive obtaining after ad-request of described advertisement client side transmission, and the described associated ad content of 2 D code information obtaining in ad-request is sent to advertisement client side, send a user profile list to advertisement client side simultaneously; Wherein, described service platform provides content based on following index to user: time period, priority, user position and service time;
D, described advertisement client side show user by the ad content receiving and user profile list, and the information that receives user input is filled in described user profile list, then the substantial user message table single-shot of filling are delivered to described service platform;
E, described service platform receive fills after substantial user profile list, sends packet, and present to user by described advertisement client side to corresponding advertisement client side;
Wherein the information of this packet is virtual form or physical form, if virtual form, the packets of information of this packet contains card number and encrypted message; If physical form, the information that packets of information of this packet contains obtain manner in kind, described user obtains material object by client software application,
This acquisition process further comprises:
User browses by client and selects,
After confirming an order, generate a Quick Response Code and identify this sequence information and be presented in client software,
User passes through generated 2 D code information and obtains material object;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of user profile list, and in described step C, service platform, according to customer location, current time and the frequency of utilization information comprising in ad-request of obtaining of client transmission, is chosen corresponding ad content and user message table single transmit to advertisement client side;
The method further comprises: utilize data partition operation, set up caching mechanism data are managed, retrieved and obtain;
Wherein, described service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content;
Service platform is to advertising business server-assignment hardware USB-KEY, in the mode of hardware, preserve the public key data of the key of advertising business server symmetric encipherment algorithm, the private key of advertising business server rivest, shamir, adelman and enciphered data center rivest, shamir, adelman, enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, utilize rivest, shamir, adelman to carry out superencipher;
Described superencipher comprises,
When data are transmitted to enciphered data center by Advertisement Server, advertising business server passes through symmetric cryptography and the decrypt operation of the complete paired data of hardware USB-KEY,
Store enciphered data at enciphered data center;
The key providing by use advertising business server is to carrying out rivest, shamir, adelman, to be encrypted and to transmit;
When data are transmitted to advertising business server by enciphered data center,
In enciphered data, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation,
After being encrypted, the key that this interim symmetric encipherment algorithm key generating is provided with enciphered data center sends to advertising business server,
The key that the use of advertising business server provides with described enciphered data center is encrypted the rear key being sent data is carried out to symmetric encipherment algorithm encryption transmission;
Wherein when transmitting and receive data, adopt different keys to be encrypted and decrypt operation data;
And the method also comprises, before by filling, substantial user message table single-shot is delivered to described service platform, to filling substantial user profile list, be encrypted,
At described service platform, receive and fill after substantial user profile list, described service platform is decrypted user profile list, and according to the content of filling in the user profile list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side;
The method further comprises, described client communicates by the privately owned Hybrid Encryption process of following contrastive front end and described service platform, comprising:
Client terminal start-up, detects whether there is available network, if do not exist process to finish, if exist, continues to carry out:
Client sends IMEI, request symmetric encipherment algorithm key;
Receive the IMEI of client upload;
By contrastive random number encryption algorithm, obtain an interim contrastive random number;
The IMEI of contrastive random number and client upload is carried out to hybrid operation, result is sent to client as key;
The key that client stores sends;
The request of client initiating communication, is used the key sending to be encrypted;
Client sends communication data;
Service platform is used secret key decryption, and carries out data check;
Judge that whether check results is correct, if correct, client-requested processed, and returned results to client; If incorrect, report to the police and return to miscue to client;
The data that client process is returned;
According to the privately owned Hybrid Encryption process of above-mentioned contrastive front end, circular treatment client communication data.
2. the message transfer system based on Quick Response Code, for ad content is sent to client from service platform, is characterized in that, comprising:
Service platform, for storing ad content, and ad content is associated with corresponding 2 D code information, and Quick Response Code is issued; Wherein said service platform comprises enciphered data center and advertising business server, and described enciphered data center is for processing data, and described advertising business server is used for storing ad content;
Advertisement client side, be installed on user terminal, each advertisement client side has Yi Ge globally unique identifier, be used for scanning Quick Response Code, resolve Quick Response Code and obtain 2 D code information, and send and to obtain ad-request to service platform according to described 2 D code information, this obtains and in ad-request, includes described 2 D code information;
Described service platform is also for receiving obtaining after ad-request that described advertisement client side sends, the described associated ad content of 2 D code information obtaining in ad-request is sent to advertisement client side, send a user profile list to advertisement client side simultaneously; Wherein, described service platform provides content based on following index to user: time period, priority, user position and service time;
Described advertisement client side also shows user for ad content and the user profile list receiving, and the information that receives user input is filled in described user profile list, then the substantial user message table single-shot of filling is delivered to described service platform;
Described service platform also, for after receiving the substantial user profile list of filling, sends packet to corresponding advertisement client side, and presents to user by described advertisement client side;
Wherein the information of this packet is virtual form or physical form, if virtual form, the packets of information of this packet contains card number and encrypted message; If physical form, the information that packets of information of this packet contains obtain manner in kind, described user obtains material object by client software application, and this acquisition process further comprises:
User browses by client and selects,
After confirming an order, generate a Quick Response Code and identify this sequence information and be presented in client software,
User passes through generated 2 D code information and obtains material object;
Wherein, the associated a plurality of ad contents of each 2 D code information and a plurality of user profile list, service platform also for, the obtain customer location, current time and the frequency of utilization information that in ad-request, comprise that according to client, send are chosen corresponding ad content and user message table single transmit to advertisement client side;
Described system also for utilizing data partition operation, set up caching mechanism data managed, retrieved and obtain;
Wherein, service platform is to advertising business server-assignment hardware USB-KEY, in the mode of hardware, preserve the public key data of the key of advertising business server symmetric encipherment algorithm, the private key of advertising business server rivest, shamir, adelman and enciphered data center rivest, shamir, adelman, enciphered data center and advertising business server are held mutually the PKI of the other side's rivest, shamir, adelman, while transmitting data between enciphered data center and advertising business server, utilize rivest, shamir, adelman to carry out superencipher;
Described superencipher comprises,
When data are transmitted to enciphered data center by Advertisement Server, advertising business server passes through symmetric cryptography and the decrypt operation of the complete paired data of hardware USB-KEY,
Store enciphered data at enciphered data center;
The key providing by use advertising business server is to carrying out rivest, shamir, adelman, to carry out superencipher transmission;
When data are transmitted to advertising business server by enciphered data center,
In enciphered data, mind-set advertising business server provides the symmetric encipherment algorithm key of interim generation,
After being encrypted, the key that this interim symmetric encipherment algorithm key generating is provided with enciphered data center sends to advertising business server,
The key that the use of advertising business server provides with described enciphered data center is encrypted the rear key being sent data is carried out to symmetric encipherment algorithm superencipher transmission;
Wherein when transmitting and receive data, adopt different keys to be encrypted and decrypt operation data;
And, described advertisement client side also for, before by filling, substantial user message table single-shot is delivered to described service platform, to filling substantial user profile list, be encrypted,
Described service platform also for, after receiving the substantial user profile list of filling, user profile list is decrypted, and according to the content of filling in the user profile list after deciphering, user is classified, according to user's classification, send the ad content of corresponding classification to corresponding advertisement client side
Described client communicates by the privately owned Hybrid Encryption process of contrastive front end and described service platform, comprising:
Client terminal start-up, detects whether there is available network, if do not exist process to finish, if exist, continues to carry out:
Client sends IMEI, request symmetric encipherment algorithm key;
Receive the IMEI of client upload;
By contrastive random number encryption algorithm, obtain an interim contrastive random number;
The IMEI of contrastive random number and client upload is carried out to hybrid operation, result is sent to client as key;
The key that client stores sends;
The request of client initiating communication, is used the key sending to be encrypted;
Client sends communication data;
Service platform is used secret key decryption, and carries out data check;
Judge that whether check results is correct, if correct, client-requested processed, and returned results to client; If incorrect, report to the police and return to miscue to client;
The data that client process is returned;
According to the privately owned Hybrid Encryption process of above-mentioned contrastive front end, circular treatment client communication data.
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| CN201310096710.4A CN103218731B (en) | 2013-03-25 | 2013-03-25 | Method and system for transmitting information on a basisi of two-dimension code |
| PCT/CN2014/074013 WO2014154126A1 (en) | 2013-03-25 | 2014-03-25 | Method and system for utilizing two-dimensional code to place advertising |
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| CN201310096710.4A CN103218731B (en) | 2013-03-25 | 2013-03-25 | Method and system for transmitting information on a basisi of two-dimension code |
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