CN110413698B - Internet advertisement associated data uplink method and device thereof - Google Patents
Internet advertisement associated data uplink method and device thereof Download PDFInfo
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- CN110413698B CN110413698B CN201910727159.6A CN201910727159A CN110413698B CN 110413698 B CN110413698 B CN 110413698B CN 201910727159 A CN201910727159 A CN 201910727159A CN 110413698 B CN110413698 B CN 110413698B
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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- G06Q30/0277—Online advertisement
Abstract
The application discloses a chain linking method and a device of internet advertisement associated data, wherein the method comprises the following steps: the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data; the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list. According to the method and the device, when the stock Internet advertisement data are linked, the incidence relation of the advertisement data is also stored in the block chain, and the incidence relation among the advertisement data is expressed, so that the experience of a user using the block chain system is improved; when the user inquires the advertisement data on the blockchain, the association among various advertisement data can be clearly seen.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a chain linking method and a chain linking device for internet advertisement associated data.
Background
At present, with the development of a block chain technology, internet data chaining is a trend to solve the problems of data counterfeiting, data tampering and the like widely existing in an internet centralized server. The blockchain technology can ensure the non-falsifiable characteristic of the data and the credibility of the data by means of distributed storage, a consensus mechanism and an encryption algorithm of the blockchain technology.
Therefore, how to express various association relations in advertisement data in a blockchain system becomes a problem to be solved for the existing internet advertisement data, that is, the existing internet advertisement data. For example: a user clicks on an advertisement for a cell phone at time a and views an advertisement for a computer at time b. How these relationships are expressed in the blockchain system becomes a key to the chain of inventory data.
That is, how to find a stock of internet advertisement data and how to express the relationship between various advertisement data in uplink becomes a problem to be solved urgently.
The foregoing description is merely for convenience in understanding and is not to be construed as limiting the prior art to the present application.
Disclosure of Invention
Based on the above problems, the embodiments of the present application provide a link method and a device for internet advertisement associated data, where the method can store the association relationship of advertisement data in a block chain when the stock internet advertisement data is linked, and express the association relationship between advertisement data, thereby improving the experience of a user using the block chain system.
The first aspect of the application discloses a uplink method of internet advertisement associated data, which comprises the following steps: the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
In a possible implementation manner, the sending, by the advertisement server, the user list to any blockchain node in the blockchain system specifically includes: the advertisement server encrypts the user list by using the private key of the user to obtain a user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user; and the advertisement server sends the user list encrypted by the user private key to any blockchain node in the blockchain system.
In a possible implementation manner, the sending, by the advertisement server, the user list to any blockchain node in the blockchain system specifically includes:
the advertisement server encrypts the user list by using a self private key;
and the advertisement server sends the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
In one possible embodiment, the method further comprises: the advertisement server establishes an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user;
the advertisement server encrypts the advertisement data attribute list by using a self private key;
and the advertisement server sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system so that the block chain node links the advertisement data attribute list.
In one possible implementation, the advertisement data includes one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
The second aspect of the application discloses a uplink device of internet advertisement associated data, wherein the device is an advertisement server and comprises a processing unit and a sending unit; wherein the content of the first and second substances,
the processing unit is used for establishing a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the sending unit sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
In a possible implementation manner, the sending unit sends the user list to any blockchain node in a blockchain system, which specifically includes: the processing unit encrypts the user list by using the private key of the user to obtain the user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user;
and the sending unit is used for sending the user list encrypted by the user private key to any blockchain node in the blockchain system.
In a possible implementation manner, the sending unit sends the user list to any blockchain node in a blockchain system, which specifically includes: the processing unit encrypts the user list by using a private key of the advertisement server;
and the sending unit is used for sending the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
In a possible implementation manner, the processing unit establishes an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user; the processing unit encrypts the advertisement data attribute list by using a private key of the advertisement server;
the sending unit sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system, so that the block chain node links the advertisement data attribute list.
In one possible implementation, the advertisement data includes one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
A third aspect of the application discloses a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the following method steps when executing the program:
the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
A fourth aspect of the present application discloses a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, realizes the following method steps:
the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
In a fifth aspect, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any one or more of the first or second aspects described above.
According to the method, when the stock Internet advertisement data are linked, the association relationship of the advertisement data is also stored in the block chain, and the association relationship between the advertisement data is expressed, so that the experience of a user using the block chain system is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a block chain system architecture of the present disclosure;
FIG. 2 is a flowchart illustrating a method for linking Internet advertisement associated data disclosed herein;
FIG. 3 is a schematic diagram of a structure of a uplink device for Internet advertisement related data disclosed in the present application;
fig. 4 is a schematic view of a uplink device structure of internet advertisement related data disclosed in the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first" and "second" in this application are used for convenience of understanding only, and are not to be construed as sequential or limiting in any way.
For the purpose of facilitating understanding of the embodiments of the present invention, the following description will be further explained with reference to specific embodiments, which are not to be construed as limiting the embodiments of the present invention.
As shown in fig. 1, a plurality of advertisement servers perform information interaction with the blockchain system, advertisement data are stored in the advertisement servers, and the association relationship among the data in the internet needs to be shown through a webpage or an APP front end. In addition, the advertisement server of each advertisement platform needs to link the existing advertisement data. The user can directly perform information interaction with the blockchain system through the terminal equipment. How to show the association between advertisement data on the block chain becomes a problem to be solved for the uplink of the advertisement data.
It should be noted that the uplink operation in this application refers to the distributed storage of the advertisement data association relationship on the blockchain node. The specific storage mode may be to store the association relationship of the advertisement data in the smart contract, or may be to store the association relationship in one field.
In addition, in the present application, the uplink of service data is to store the service data directly on the blockchain, and the attribute value of the same service data can be increased or decreased according to the operation of the user, for example: the value of the like attribute. However, in the same scene of the internet, the same service data attribute often corresponds to a plurality of users; the same user often generates a plurality of different service data attributes; these two relationships cannot be expressed in the previous service data uplink.
The method of the present application will be described below with reference to the accompanying drawings.
As shown in fig. 2, the uplink method of internet advertisement related data includes steps S201-S202.
S201, an advertisement server establishes a user list according to advertisement data of a user; wherein, a user in the user list corresponds to at least one kind of advertisement data.
S202, the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
In one example, the sending, by the advertisement server, the user list to any blockchain node in the blockchain system specifically includes: the advertisement server encrypts the user list by using the private key of the user to obtain a user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user; and the advertisement server sends the user list encrypted by the user private key to any blockchain node in the blockchain system.
At this time, the advertisement server possesses the private key of the user. The user at this time may be a user of the blockchain, and has a user address and a public key and a private key corresponding to the user address. The private key of the user is encrypted so that the blockchain node can verify the uplink operation.
In one example, the sending, by the advertisement server, the user list to any blockchain node in the blockchain system specifically includes: the advertisement server encrypts the user list by using a self private key; and the advertisement server sends the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
At this time, the advertisement server does not have a private key of the user. The user at this time may be a user of the platform to which the advertisement server corresponds, but the user is not a user of the blockchain system. At this time, the advertisement server directly uses its own private key to encrypt, so that the block link point verifies the uplink operation.
In one example, the method further comprises: the advertisement server establishes an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user; the advertisement server encrypts the advertisement data attribute list by using a self private key; and the advertisement server sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system so that the block chain node links the advertisement data attribute list.
At the moment, various attribute incidence relations of the advertisement data are expressed, and when a user accesses the block chain system through a terminal, the user can see data such as user comments or praise under certain advertisement data attributes; and the user experience is further improved.
In one example, the advertisement data includes one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
The advertisement type refers to category advertisements such as mobile phones, clothes, computers and the like, and the advertisement content refers to the presentation content of the specific advertisement. For example, under the advertisement type attribute of the advertisement data, under the same advertisement type data, several users click on the advertisement type (e.g. cosmetics, real estate), and the users click to view under the advertisement type; these several users are associated with the advertisement type attribute, and these associations are also stored on the blockchain. For another example, the same user may generate one or more of the above-mentioned advertisement data attributes; one or more attributes of the advertisement data may also need to be associated with the user. Therefore, when the user uses the block chain system through the terminal, the association relations can be clearly seen.
According to the method and the device, when the stock Internet advertisement data are linked, the incidence relation of the advertisement data is also stored in the block chain, and the incidence relation among the advertisement data is expressed, so that the experience of a user using the block chain system is improved; when a user queries data on the blockchain, the association among various data can be clearly seen.
As shown in fig. 4, the uplink device of internet advertisement associated data is an advertisement server, and the device includes a processing unit and a transmitting unit.
The processing unit is used for establishing a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data.
The sending unit sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
In one example, the sending unit sends the user list to any blockchain node in a blockchain system, which specifically includes:
the processing unit encrypts the user list by using the private key of the user to obtain the user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user;
and the sending unit is used for sending the user list encrypted by the user private key to any blockchain node in the blockchain system.
In one example, the sending unit sends the user list to any blockchain node in a blockchain system, which specifically includes:
the processing unit encrypts the user list by using a private key of the advertisement server;
and the sending unit is used for sending the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
In one example, the processing unit creates an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user;
the processing unit encrypts the advertisement data attribute list by using a private key of the advertisement server;
the sending unit sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system, so that the block chain node links the advertisement data attribute list.
In one example, the advertisement data includes one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
The application also discloses a computer device, comprising a memory, a processor and a computer program stored on the memory and operable on the processor, wherein the processor implements the following method steps when executing the program:
the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
The present application also discloses a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, realizes the following method steps:
the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list.
The present application also provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any one or more of the embodiments described above.
According to the method and the device, when the stock Internet advertisement data are linked, the incidence relation of the advertisement data is also stored in the block chain, and the incidence relation among the advertisement data is expressed, so that the experience of a user using the block chain system is improved; when a user queries data on the blockchain, the association among various data can be clearly seen.
Fig. 3 shows a schematic diagram of a computer device, which may include: a processor 310, a memory 320, an input/output interface 330, a communication interface 340, and a bus 350. Wherein the processor 340, the memory 320, the input/output interface 330, and the communication interface 340 are communicatively coupled to each other within the device via a bus 350.
The processor 310 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solutions provided in the embodiments of the present specification.
The Memory 320 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 320 may store an operating system and other application programs, and when the technical solution provided by the embodiments of the present specification is implemented by software or firmware, the relevant program codes are stored in the memory 320 and called to be executed by the processor 310.
The input/output interface 330 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The communication interface 340 is used for connecting a communication module (not shown in the figure) to implement communication interaction between the present device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).
It should be noted that although the above-mentioned device only shows the processor 310, the memory 320, the input/output interface 330, the communication interface 340 and the bus 350, in a specific implementation, the device may also include other components necessary for normal operation. In addition, those skilled in the art will appreciate that the above-described apparatus may also include only those components necessary to implement the embodiments of the present description, and not necessarily all of the components shown in the figures.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are only illustrative of the present invention and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the scope of the present invention should be included in the scope of the present invention.
Claims (8)
1. An Internet advertisement associated data uplink method, the method comprising:
the advertisement server establishes a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the advertisement server sends the user list to any blockchain node in a blockchain system so that the blockchain node links the user list;
the method further comprises the following steps: the advertisement server establishes an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user;
the advertisement server encrypts the advertisement data attribute list by using a self private key;
and the advertisement server sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system so that the block chain node links the advertisement data attribute list.
2. The method of claim 1, wherein the advertisement server sending the user list to any blockchain node in a blockchain system comprises:
the advertisement server encrypts the user list by using the private key of the user to obtain a user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user;
and the advertisement server sends the user list encrypted by the user private key to any blockchain node in the blockchain system.
3. The method of claim 1, wherein the advertisement server sending the user list to any blockchain node in a blockchain system comprises:
the advertisement server encrypts the user list by using a self private key;
and the advertisement server sends the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
4. The method of any one of claims 1-3, wherein the advertisement data includes one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
5. The uplink device of the internet advertisement associated data is characterized in that the device is an advertisement server and comprises a processing unit and a sending unit; wherein the content of the first and second substances,
the processing unit is used for establishing a user list according to the advertisement data of the user; wherein, a user in the user list corresponds to at least one kind of advertisement data;
the sending unit sends the user list to any blockchain node in a blockchain system, so that the blockchain node links the user list;
the processing unit is used for establishing an advertisement data attribute list according to the advertisement data; wherein, one advertisement data attribute in the advertisement data attribute list corresponds to at least one user;
the processing unit encrypts the advertisement data attribute list by using a private key of the advertisement server; the sending unit sends the advertisement data attribute list encrypted by the private key of the advertisement server to any block chain node in a block chain system, so that the block chain node links the advertisement data attribute list.
6. The apparatus according to claim 5, wherein the sending unit sends the user list to any blockchain node in a blockchain system, and specifically includes:
the processing unit encrypts the user list by using the private key of the user to obtain the user list encrypted by the private key of the user; wherein the advertisement server stores a private key of the user;
and the sending unit is used for sending the user list encrypted by the user private key to any blockchain node in the blockchain system.
7. The apparatus according to claim 5, wherein the sending unit sends the user list to any blockchain node in a blockchain system, and specifically includes:
the processing unit encrypts the user list by using a private key of the advertisement server;
and the sending unit is used for sending the user list encrypted by the private key of the advertisement server to any blockchain node in the blockchain system.
8. The apparatus of any one of claims 5-7, wherein the advertisement data comprises one or more attributes of advertisement click time data, advertisement content data, advertisement type data, and advertisement presentation time data of the user.
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