CN108021226A - AR content interactions implementation method and device based on product packaging - Google Patents
AR content interactions implementation method and device based on product packaging Download PDFInfo
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- CN108021226A CN108021226A CN201610974049.6A CN201610974049A CN108021226A CN 108021226 A CN108021226 A CN 108021226A CN 201610974049 A CN201610974049 A CN 201610974049A CN 108021226 A CN108021226 A CN 108021226A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/10544—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum
- G06K7/10821—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices
- G06K7/10861—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation by scanning of the records by radiation in the optical part of the electromagnetic spectrum further details of bar or optical code scanning devices sensing of data fields affixed to objects or articles, e.g. coded labels
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
- G06T19/006—Mixed reality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
- G06T19/20—Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
Abstract
The present invention relates to the method and device that a kind of AR content interactions based on product packaging are realized, the described method includes：Identify the Product labelling in product packaging, obtain label information；Label information is uploaded onto the server, so that server obtains the corresponding AR contents of product according to label information, and returns to AR contents；User images are caught, user images are superimposed with AR contents；Shooting instruction is received, the AR contents for being superimposed user images are shot according to shooting instruction, generate interaction effect file.This method is by the way that the label information of acquisition is uploaded onto the server, you can obtain server return with the matched AR contents of label information, effectively reduce consumer cost.By the way that Product labelling is corresponding with AR contents, also so that the configuration of AR contents is flexible.
Description
Technical field
The present invention relates to field of computer technology, is realized more particularly to a kind of AR content interactions based on product packaging
Method and device.
Background technology
Augmented reality also known as augmented reality, abbreviation AR (Augmented Reality, augmented reality), it can be by virtually
Information application to real world, perceived by human sensory, so as to reach the sensory experience of exceeding reality.Realize augmented reality
Traditional approach in mainly include it is following two.
Traditional approach one is to be passed using GPS (Global Positioning System, global positioning system) with reference to earth magnetism
The mode of sensor realizes augmented reality.Obtained by geomagnetic sensor towards direction and angle of inclination, and according to GPS location
Acquisition of information relevant information is overlapped display.Which data volume to be treated is big, and since geomagnetic sensor is easy
Influenced be subject to equipment such as the ferromagnetic devices in periphery, it is necessary to ensure GPS location precision.Same positional information can only get one admittedly
Fixed AR contents, the configuration underaction of AR contents
Traditional approach two is to realize augmented reality by the way of the pre-defined identification image.Which needs fixed in advance
Adopted identification image.By image recognition technology, pre-defined identification image is searched in present image, then display and mark
The AR contents that image is associated.Algorithm complex is high and can not obtain in the AR of the image beyond pre-defined identification image
Hold, therefore the AR contents got are limited to.
As it can be seen that carrying out interaction using the traditional approach of above-mentioned augmented reality, the configuration of AR contents is restricted, interaction side
Formula underaction.How convenient, flexible an interactive technology for becoming and needing to solve at present is carried out by augmented reality
Problem.
The content of the invention
Based on this, it is necessary to for above-mentioned technical problem, there is provided it is a kind of can be convenient, flexible pass through augmented reality
To carry out the AR content interactions implementation method and device based on product packaging of interaction.
A kind of AR content interaction implementation methods based on product packaging, including：
Identify the Product labelling in product packaging, obtain label information；
Label information is uploaded onto the server, so that server obtains the corresponding AR contents of product according to label information,
And return to AR contents；
User images are caught, user images are superimposed with AR contents；
Shooting instruction is received, the AR contents for being superimposed user images are shot according to shooting instruction, generate interaction effect
File.
In one of the embodiments, before the step of Product labelling on identifying product packaging, further include：
Whether the function of detection identification Product labelling opens；
If it is not, then showing prompt operation panel, prompt operation panel includes identification function and opens control；
Obtain the trigger event that control is opened to identification function；
Respond trigger event and the function of open detection Product labelling.
In one of the embodiments, the AR content interaction implementation methods based on product packaging further include：
The positional information where product is obtained, positional information is uploaded onto the server, so that server is believed according to position
Breath AR contents corresponding with label information acquisition product.
In one of the embodiments, AR contents include AR advertisements, identify product packaging on Product labelling the step of
Before, further include：
Obtain the AR advertisements of the second product；
The AR advertisements of second product and the label information of the first product are associated；
The AR advertisements of the label information of the first product after association and the second product are uploaded onto the server, so that service
AR advertisement of the device to the second product after association is issued.
In one of the embodiments, the AR content interaction implementation methods based on product packaging further include：
AR content query requests are sent to server, so that server returns to AR lists according to AR content query requests；
Pending AR content identifications are selected in AR lists；
AR content processing applications are generated using pending AR content identifications, AR content processing applications are sent to server,
So that server obtains corresponding pending AR contents according to pending AR content identifications, pending AR contents are handled
Operation.
A kind of AR content interaction realization devices based on product packaging, device include：
Acquisition module, for identifying the Product labelling in product packaging, obtains label information；
Uploading module, for label information to be uploaded onto the server, so that server obtains product according to label information
Corresponding AR contents, and return to AR contents；
Laminating module, for catching user images, user images are superimposed with AR contents；
Taking module, for receiving shooting instruction, shoots the AR contents for being superimposed user images according to shooting instruction,
Generate interaction effect file.
In one of the embodiments, the AR content interaction realization devices based on product packaging further include：
Whether detection module, the function for detecting identification Product labelling open；
Display module, if for identifying that the function of Product labelling does not open no, displaying prompt operation panel, prompt operation
Panel includes identification function and opens control；
Acquisition module is additionally operable to obtain the trigger event for opening identification function control；
Respond module, for responding the function of trigger event and open detection Product labelling.
In one of the embodiments, acquisition module is additionally operable to obtain the positional information where product, and uploading module is also used
Upload onto the server in by positional information, so that server is obtained in the corresponding AR of product according to positional information and label information
Hold.
In one of the embodiments, AR contents include AR advertisement acquisition modules be additionally operable to obtain the second product AR it is wide
Accuse；
AR content interaction realization devices based on product packaging further include：
Relating module, for the AR advertising slogans of the second product and the label information of the first product to be associated；
Uploading module is additionally operable to the AR advertisements of the label information of the first product after association and the second product being uploaded to clothes
Business device, so that AR advertisement of the server to the second product after association is issued.
In one of the embodiments, the AR content interaction realization devices based on product packaging further include：
Enquiry module is sent, for sending AR content query requests to server, so that server is looked into according to AR contents
Ask request and return to AR lists；
Selecting module, for selecting pending AR content identifications in AR lists；
Uploading module is additionally operable to using pending AR content identifications generation AR content processing applications, by AR content processing applications
Send to server, so that server obtains corresponding pending AR contents according to pending AR content identifications, to pending
AR contents carry out processing operation.
Above-mentioned AR content interactions implementation method and device based on product packaging, by identifying the product pasted in product packaging
Label, obtains label information, label information is uploaded onto the server, you can obtains the matched with label information of server return
AR contents.By the way that Product labelling is corresponding with AR contents, also so that the configuration of AR contents is flexible.And Product labelling
Cost is relatively low, can effectively reduce consumer cost.During AR content displayings, user images can also be caught.Passing through will
User images are superimposed with AR contents, and the AR contents for being superimposed user images are shot, and generate interaction effect file.Due in AR
The configuration mode of appearance is flexible, and interaction effect can be effectively improved when user participates in interactive.
Brief description of the drawings
Fig. 1 is the applied environment figure of the AR content interaction implementation methods based on product packaging in one embodiment；
Fig. 2 is the flow diagram of the AR content interaction implementation methods based on product packaging in one embodiment；
Fig. 3 is the cut-away view of terminal in one embodiment；
Fig. 4 is the structure diagram of the AR content interaction realization devices based on product packaging in one embodiment；
Fig. 5 is the structure diagram of the AR content interaction realization devices based on product packaging in another embodiment；
Fig. 6 is the structure diagram of the AR content interaction realization devices based on product packaging in another embodiment；
Fig. 7 is the structure diagram of the AR content interaction realization devices based on product packaging in further embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, by the following examples, and combine attached
Figure, is further elaborated the embodiment of the method and apparatus of augmented reality of the present invention.It should be appreciated that herein
Described specific embodiment only to explain the present invention, is not intended to limit the present invention.
Fig. 1 is the applied environment figure of the AR content interaction implementation methods based on product packaging in one embodiment.Such as Fig. 1 institutes
Show, which includes terminal 102 and server 104, and terminal 102 knows the Product labelling in product packaging into row information
Not, after identification information success, the label information of Product labelling is obtained, the label information of acquisition is sent to server 104.Service
Device 104 receives label information, according to the label information received, lookup and terminal from the multiple AR contents prestored
The 102 matched AR contents of label information uploaded, terminal 102, AR of the terminal 102 to reception are returned to by the AR contents got
Content is shown.When showing AR images, terminal 102 catches user images, and by the user images and AR of seizure
Image is overlapped, and shows the image after superposition, and when terminal 102 receives shooting instruction, the image after superposition is carried out
Shooting, generates interaction effect file.The terminal includes smart mobile phone, tablet computer and personal digital assistant etc..
As shown in Fig. 2, it is the flow of the AR content interaction implementation methods based on product packaging provided in one embodiment
Schematic diagram.The present embodiment comes for example, specifically comprising the following steps applied to the terminal 102 in above-mentioned Fig. 1 in this way：
Step 202, identify the Product labelling in product packaging, obtain label information.
Product labelling is posted in product packaging, Product labelling includes NFC label and RFID tag.Carried in Product labelling
Label information.Terminal has the function of to identify Product labelling, and by the identification of function Product labelling, label information is obtained with this.
Identify that Product labelling function includes identification NFC label function and identification RFID tag function, when Product labelling is NFC
During label, terminal obtains the label information of NFC label by identifying that NFC label is identified in NFC label function.
When Product labelling is RFID tag, terminal is obtained by identifying that RFID tag is identified in RFID functions
The label information of RFID tag.
Step 204, label information is uploaded onto the server, so that server is corresponding according to label information acquisition product
AR contents, and return to AR contents.
Application program is mounted with terminal in advance, terminal believes label after label information is got, by application program
Breath uploads onto the server.After server receives label information, retrieval and the matched AR contents of label information, are obtained in the database
Take with the matched AR contents of label information, and the AR contents got are back to terminal.Wherein, AR contents include Three-Dimensional Dynamic
Video and two dimensional surface animation etc..Terminal can be shown AR contents using application program.NFC label and RFID tag into
This is cheap, and it is easy to make, and can effectively reduce consumer cost.Product labelling is corresponding with AR contents, so that AR contents
Configuration it is more flexible.
Compared with traditional approach one, the present embodiment need not be obtained towards direction and angle of inclination by geomagnetic sensor,
Also without GPS position information.Can also multiple Product labellings corresponding to same position information configure in multiple and different AR
Hold, the limitation of a fixed AR content can only be got by breaching a positional information.AR contents configuration side in the present embodiment
Formula is more flexible and convenient.
Compared with traditional approach two, the present embodiment is opposite with AR contents by Product labelling without pre-defined identification image
Should, so that the configuration of AR contents is more flexible.Effectively overcome and the problem of AR contents are limited is obtained in traditional approach two.
Step 206, user images are caught, user images are superimposed with AR contents.
Terminal further includes camera, and user images are caught by camera.Wherein, camera includes front camera with after
Put camera.User images include character image, animal painting and landscape image etc..User images can be that dynamic image also may be used
To be still image.
The AR contents of return are shown, with user by terminal after the AR contents that server returns are received by screen
Carry out interactive.During interaction, terminal can catch user images by front camera, can also be taken the photograph by postposition
As head catches user images.
Terminal obtains the coordinate information in screen center region, is calculated using the coordinate information of central area, obtains AR
Target location of the content in screen, and the AR contents that the target location in screen is shown.Terminal using camera come
User images are caught, and the user images captured and AR contents are overlapped.
Step 208, shooting instruction is received, the AR contents for being superimposed user images are shot according to shooting instruction, are generated
Interaction effect file.
Terminal receives shooting instruction input by user, and is shot according to shooting instruction, in generation user images and AR
Hold the file with interaction effect of superposition, wherein the file with interaction effect includes picture and video.
Terminal can by front camera realize and user between interaction, can also by rear camera realize with
Interaction between user.Terminal can by front camera catch user character image, and by catcher's object image with
AR contents are overlapped, and are shown by screen.When terminal receives shooting instruction, the image of screen shows is carried out
Shooting, file of the generation with interaction effect.For example, user can be carried out by the AR contents of front camera and screen shows
Self-timer is taken a group photo, and can also record the video with AR content interactions.
Terminal can also catch animal painting, landscape image and character image that user likes etc. by rear camera,
And be overlapped catcher's object image and AR contents, it is shown by screen.It is right when terminal receives shooting instruction
The image of screen shows is shot, file of the generation with interaction effect.For example, user can be shot by rear camera
The user images liked and AR content interaction photos, can also record the video for the user images and AR content interactions liked.
In the present embodiment, by identifying the Product labelling pasted in product packaging, label information is obtained, label information is uploaded
To server, you can obtain server return with the matched AR contents of label information.By by Product labelling and AR content phases
It is corresponding, also so that the configuration of AR contents is flexible.And the cost of Product labelling is relatively low, consumer cost can be effectively reduced.
During AR content displayings, user images can also be caught.By the way that user images are superimposed with AR contents, to being superimposed user
The AR contents of image are shot, and generate interaction effect file.Since the configuration mode of AR contents is flexible, participated in user interactive
When can effectively improve interaction effect.
In one of the embodiments, this method further includes：The positional information where product is obtained, positional information will be obtained
Upload onto the server, so that server obtains the corresponding AR contents of product according to the positional information and label information of upload.
Specifically, terminal gets label information, the position where terminal is positioned, obtains positional information.Due to
Information transmission between terminal and Product labelling belongs to communication closely, so where the positional information of terminal can be considered as to product
Positional information.Terminal uploads onto the server the positional information of acquisition and label information after positional information is got.Service
The label information and positional information that device is uploaded according to terminal retrieve the label information and positional information with uploading from database
The AR contents matched somebody with somebody, will get and are back to terminal with label information and the matched AR contents of positional information.
For example, the Product labelling of terminal recognition beverage, obtains label information, terminal is positioned, obtains terminal
Positional information, terminal upload onto the server the label information got and positional information, the mark that server is uploaded according to terminal
Label information and positional information retrieve the label information and the matched AR contents of positional information with uploading from database.When in terminal
When the positional information of biography represents that product is located at Shenzhen, the AR contents that server is returned are fairy maiden's images.When the position that terminal uploads
When confidence breath represents that product is located at Guangzhou, the AR contents that server is returned are cuisines images etc..It is possible thereby to pass through a production
Product label obtains different AR contents and is shown, and the more flexible convenience of acquisition modes of AR contents, also further enhancing interaction
Effect.
Server can also obtain AR contents according to the uplink time of label information and label information, label information it is upper
Time of the time for terminal upload label information is passed, server is obtained in the AR to match according to label information and uplink time
Hold, and AR contents are back to terminal.
For example, terminal, after the label information of certain beverage is got, terminal uploads onto the server the label information of acquisition,
Server obtains matched AR contents according to the uplink time of label information and label information.When uplink time is Wednesday, position
When confidence breath represents that product is located at Guangzhou, the AR contents that server returns are medicinal herbs images.It is when the time of terminal upload information
On Friday, when positional information represents that product is located at Guangzhou, the AR contents that server returns are cuisines images.The upload of label information
Time can also monthly, daily, by morning and afternoon, by the hour etc. calculate.
Further, server can also be obtained in the AR to match according to label information, positional information and uplink time
Hold, and AR contents are back to terminal.For example, terminal is after the label information of certain beverage is got, terminal is by the label of acquisition
Information and positional information upload onto the server.Server obtains matched AR according to label information, positional information and uplink time
Content.When uplink time is Wednesday, and positional information represents that product is located at Guangzhou, the AR contents that server returns are fairy maiden's figures
Picture.When uplink time is Friday, and positional information represents that product is located at Shenzhen, the AR contents that server returns are cuisines figures
Picture.Uplink time can also monthly, daily, by morning and afternoon, by the hour etc. calculate.
In traditional approach one, after GPS positioning, fixed AR contents can only be obtained, the configuration of AR contents is inadequate
Flexibly, the AR contents that user gets also are very limited.In the present embodiment, server can be according to label information, positional information
And/or uplink time, return to corresponding AR contents to terminal.Different label information, different positional information and different
Uplink time, server can return to different AR contents.The configuration mode of AR contents is more flexible, and user can get more
Various AR contents are planted to participate in interaction.Effectively increase interaction effect.
In one embodiment, before the step of Product labelling on identifying product packaging, further include：Detection identification production
Whether the function of product label opens；If it is not, then showing prompt operation panel, the prompt operation panel includes identification function and opens
Open control；Obtain the trigger event that control is opened to the identification function；Respond the trigger event and open detection product mark
The function of label.
The unlatching of tag recognition function can be arranged on software interface, can also arrive in mobile phone " switch " function and beat in advance
Open, detect whether tag recognition function is opened automatically when the APP software interfaces of terminal start, if be not turned on, show
Prompt operation panel, reminds user to open tag recognition functional switch, and prompt operation panel includes the unlatching of tag recognition function
Control.
Trigger event is Client-initiated trigger event, and the tag recognition function of acting in prompt operation panel opens control
Part, when the triggering event occurs, the function of response trigger event and open detection Product labelling.
In the present embodiment, by detecting whether identification Product labelling function opens automatically, detecting that identification function do not open
Prompt operation panel is provided when opening, improves the convenience of user's operation, user can directly open identification function scanning product mark
Label, avoid exiting operation interface, after manually booting function again it is secondary enter operation interface the step of, simplify operating process.
In one embodiment, AR contents include AR advertisements, and the label information of Product labelling is corresponding with the first product,
Include before the step of identifying the Product labelling in product packaging：Obtain the AR advertisements of the second product；By the AR advertisements of the second product
It is associated with the label information of the first product；By in the AR advertisements of the label information of the first product after association and the second product
Server is reached, so that AR advertisement of the server to the second product after association is issued.
In the present embodiment, Product labelling is posted in the first product packaging.Terminal is by identifying in the first product packaging
Product labelling obtains label information.Terminal can also obtain the AR advertisements of the second product.Terminal is by the AR advertisements of the second product
Upload onto the server.Terminal can upload onto the server the label information of the Product labelling of the first product, and server establishes
The correspondence of the label information of the advertisement of two products Product labelling corresponding with the first product, by the AR advertisements of the second product with
The corresponding label information of first product is associated, and the AR advertisements of the second product after association are issued.In the first production
In the case of related second product is promoted in the case that product permit no. advertisement or by the first product, first can be utilized
The label information of product issues the advertisement of the second product, from there through using existing label information resource can realize other productions
The self-service issue of advertisement of product.
After the ad distribution of the second product, the AR advertisements of the first product can be capped, and can continue to retain.Eventually
After identification Product labelling obtains label information, server can be by the AR advertisements of the second product and the AR advertisements of the first product at end
Terminal is back to, can also only return to the AR advertisements of the second product.When the AR advertisements of the first product continue to retain, terminal is obtaining
After taking label information, server can be according to the advertisement download request of terminal, by the AR advertisements of the first product and the second product
AR ad contents are back to terminal.User can select to need the AR advertisements shown by terminal.
In the present embodiment, the AR advertisements of the second product uploaded by terminal, obtain corresponding with the AR advertisements of the second product
Label information, the AR advertisements of the second product are associated with corresponding label information, and to after association AR advertisements carry out
Issue.After issue, it is wide that first terminal can obtain corresponding AR by obtaining the label information of Product labelling in product packaging
Content is accused, also understanding product advertising in time for user while the interaction between user and product has been deepened provides a convenient.
In one embodiment, terminal to server by sending AR content query requests, so that server is according to AR
Content query requests return to AR lists, and AR lists include AR content identifications；Pending AR content identifications are selected in AR lists；Profit
AR content processing applications are generated with pending AR content identifications, AR content processing applications are sent to server, so that service
Device obtains corresponding pending AR contents according to pending AR content identifications, and processing operation is carried out to pending AR contents.
In the present embodiment, AR contents include AR content informations, after AR content uploadings to the server of product, server
First AR contents can be associated with label information, then the AR contents after association are preserved, wouldn't be issued.Server
AR lists are generated according to the AR content informations of AR contents.AR lists include AR content identifications.User can be uploaded by terminal
AR contents are handled, including are issued, delete, change and edited.User sends AR content searches by terminal to server
Request.Server obtains AR lists according to AR content query requests.
AR lists are back to terminal by server.User can be by selecting pending AR contents mark in AR lists in terminal
Know, i.e., pending AR content identifications, and pending AR content identifications are uploaded onto the server.Server is according in pending AR
Hold mark and obtain corresponding pending AR contents, corresponding processing is carried out to pending AR contents and is operated.
For example, user sends AR content query requests by terminal to server, server is according to AR content query requests
AR lists are obtained, and AR lists are back to terminal.User is incited somebody to action by selecting AR contents to be deleted in AR lists in terminal
AR content identifications to be deleted upload onto the server.Server obtains advertisement to be deleted according to AR content identifications to be deleted, and treats
Delete AR contents and carry out delete operation.
By selecting pending AR content identifications in AR lists, so as to be issued, deleted to pending AR contents
The operation such as remove, change or edit, thus facilitate user according to itself needing to carry out self-service processing to AR contents.
Fig. 3 is the cut-away view of terminal in one embodiment, as shown in figure 3, terminal 102 includes connecting by system bus
Processor, graphics processing unit, storage medium, memory, network interface, touch display, the input equipment connect, in storage medium
Operating system and the AR content interaction realization devices based on product packaging are stored with, which is used for realization one kind and is based on product bag
The method that the AR content interactions of dress are realized.The processor is used to improve calculating and control ability, supports the operation of terminal.In terminal
Graphics processing unit be used for the drawing ability for providing at display application operating interface, memory is used to be the base in storage medium
Environment is provided in the operation of the AR content interaction devices of product packaging, network interface is used to carry out network service with server, connects
Data are received and send, for example, the positional information of terminal and the Product labelling information recognized are sent to server etc..Touch-screen
For the icon of various applications and the display at interface, for example, the user that the AR contents of acquisition and camera are caught schemes
As superposition, and image after display interface display superposition etc..
As shown in figure 4, in one embodiment, there is provided a kind of AR content interaction realization devices based on product packaging,
The device includes：Acquisition module 402, uploading module 404, laminating module 406 and taking module 408, wherein：
Acquisition module 402, for identifying the Product labelling in product packaging, obtains label information；
Uploading module 404, for label information to be uploaded onto the server, is produced so that server is obtained according to label information
The corresponding AR contents of product, and return to AR contents；
Laminating module 406, for catching user images, user images are superimposed with AR contents；
Taking module 408, for receiving shooting instruction, claps the AR contents for being superimposed user images according to shooting instruction
Take the photograph, generate interaction effect file.
As shown in figure 5, in one embodiment, being somebody's turn to do the AR content interaction realization devices based on product packaging includes：Obtain
Module 502, uploading module 504, laminating module 506, taking module 508, detection module 510 and respond module 512.
Whether detection module 510, the function for detecting identification Product labelling open；
If it is not, then showing prompt operation panel, prompt operation panel includes identification function and opens control；
Acquisition module 502 is additionally operable to obtain the trigger event for opening identification function control；
Respond module 512, for responding the function of trigger event and open detection Product labelling.
In one embodiment, acquisition module is additionally operable to obtain the positional information where product, and positional information is uploaded to
Server, so that server obtains the corresponding AR contents of product according to positional information and label information.
As shown in fig. 6, in one embodiment, AR contents include AR advertisements, should the AR content interactions based on product packaging
Realization device includes：Acquisition module 602, uploading module 604, laminating module 606, taking module 608 and relating module 610.
Acquisition module 602 is additionally operable to obtain the AR advertisements of the second product；
Relating module 610, for the AR advertising slogans of the second product and the label information of the first product to be associated；
Uploading module 604 is additionally operable to the AR advertisements of the label information of the first product after association and the second product being uploaded to
Server, so that AR advertisement of the server to the second product after association is issued.
As shown in fig. 7, in one embodiment, which further includes：Acquisition module 702, uploading module 704, superposition mould
Block 706, taking module 708, enquiry module 710 and selecting module 712.
Enquiry module 710, for sending AR content query requests to server, so that server is according to AR content searches
Request returns to AR lists；
Selecting module 712, for selecting pending AR content identifications in AR lists；
Uploading module 704 is additionally operable to using pending AR content identifications generation AR content processing applications, by AR contents processings
Request is sent to server, so that server obtains corresponding pending AR contents according to pending AR content identifications, is treated
Processing AR contents carry out processing operation.
Each technical characteristic of above example can be combined arbitrarily, to make description succinct, not to above-described embodiment
In each technical characteristic it is all possible combination be all described, as long as however, lance is not present in the combination of these technical characteristics
Shield, is all considered to be the scope of this specification record.
Above example only expresses the several embodiments of the present invention, its description is more specific and detailed, but can not
Therefore it is construed as limiting the scope of the patent.It should be pointed out that for those of ordinary skill in the art,
On the premise of not departing from present inventive concept, various modifications and improvements can be made, these belong to protection scope of the present invention.
Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of AR content interaction implementation methods based on product packaging, the described method includes：
Identify the Product labelling in product packaging, obtain label information；
The label information is uploaded onto the server, so that the server is corresponding according to label information acquisition product
AR contents, and return to the AR contents；
User images are caught, the user images are superimposed with the AR contents；
Shooting instruction is received, the AR contents for being superimposed user images are shot according to the shooting instruction, generate interaction effect
File.
2. according to the method described in claim 1, it is characterized in that, it is described identification product packaging on Product labelling the step of
Before, further include：
Whether the function of detection identification Product labelling opens；
If it is not, then showing prompt operation panel, the prompt operation panel includes identification function and opens control；
Obtain the trigger event that control is opened to the identification function；
Respond the trigger event and the function of open detection Product labelling.
3. according to the method described in claim 1, it is characterized in that, the method further includes：
The positional information where product is obtained, the positional information is uploaded onto the server, so that the server is according to institute
State positional information and the label information obtains the corresponding AR contents of product.
4. according to the method described in claim 1, it is characterized in that, the AR contents include AR advertisements, in the identification product
Before the step of Product labelling in packaging, further include：
Obtain the AR advertisements of the second product；
The AR advertisements of second product and the label information of first product are associated；
The AR advertisements of the label information of the first product after association and the second product are uploaded onto the server, so that the service
AR advertisement of the device to the second product after association is issued.
5. according to the method described in claim 1, it is characterized in that, the method further includes：
AR content query requests are sent to the server, so that the server is returned according to the AR content query requests
AR lists；
Pending AR content identifications are selected in the AR lists；
Using the pending AR content identifications generation AR content processing applications, the AR content processing applications are sent to described
Server, so that the server obtains corresponding pending AR contents according to the pending AR content identifications, to described
Pending AR contents carry out processing operation.
6. a kind of AR content interaction realization devices based on product packaging, it is characterised in that described device includes：
Acquisition module, for identifying the Product labelling in product packaging, obtains label information；
Uploading module, for the label information to be uploaded onto the server, so that the server is according to the label information
The corresponding AR contents of product are obtained, and return to the AR contents；
Laminating module, for catching user images, the user images are superimposed with the AR contents；
Taking module, for receiving shooting instruction, shoots the AR contents for being superimposed user images according to the shooting instruction,
Generate interaction effect file.
7. device according to claim 6, it is characterised in that described device further includes：
Whether detection module, the function for detecting identification Product labelling open；
Display module, if for identifying that the function of Product labelling is not opened, shows prompt operation panel, the prompt operation face
Plate includes identification function and opens control；
The acquisition module is additionally operable to obtain the trigger event for opening the identification function control；
Respond module, for responding the function of the trigger event and open detection Product labelling.
8. device according to claim 6, it is characterised in that the acquisition module is additionally operable to obtain the position where product
Information, the uploading module are additionally operable to upload onto the server the positional information, so that the server is according to institute's rheme
Confidence ceases AR contents corresponding with label information acquisition product.
9. device according to claim 6, it is characterised in that the AR contents include AR advertisements, and the acquisition module is also
For obtaining the AR advertisements of the second product；
Described device further includes：
Relating module, for the AR advertising slogans of second product and the label information of first product to be associated；
The uploading module is additionally operable to the AR advertisements of the label information of the first product after association and the second product being uploaded to clothes
Business device, so that AR advertisement of the server to the second product after association is issued.
10. device according to claim 6, it is characterised in that described device further includes：
Sending module, for sending AR content query requests to the server, so that the server is according in the AR
Hold inquiry request and return to AR lists；
Selecting module, for selecting pending AR content identifications in the AR lists；
The uploading module is additionally operable to using the pending AR content identifications generation AR content processing applications, by the AR contents
Processing request is sent to the server, so that the server obtains corresponding treat according to the pending AR content identifications
AR contents are handled, processing operation is carried out to the pending AR contents.
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