CN102760268A - Method and device for network advertising in network application system comprising user scoring system - Google Patents
Method and device for network advertising in network application system comprising user scoring system Download PDFInfo
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- CN102760268A CN102760268A CN2011101052067A CN201110105206A CN102760268A CN 102760268 A CN102760268 A CN 102760268A CN 2011101052067 A CN2011101052067 A CN 2011101052067A CN 201110105206 A CN201110105206 A CN 201110105206A CN 102760268 A CN102760268 A CN 102760268A
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Abstract
The invention relates to a method and a device for network advertising in a network application system comprising a user scoring system. The invention aims at providing the method and the device for the network advertising, which can attract users to actively click advertisement links, effectively improve the pertinency of advertising users, avoid clicking invalid and other links, reduce pressure borne by a server and a network in the advertising process, and improve the advertising propagation effect.
Description
Technical field
The present invention relates to carry out the method and apparatus of web advertisement issue at the network application system that comprises the user integral system.
Background technology
For traditional portal website; The advertisement user issues link advertisement in its page; According to advertising expenditure being paid in the quantitative statistics of user's link clicks from the third party; Be a kind of common pattern, except those in user's brain, glimmering the brand advertising that deepens the impression, most advertiser web site all adopts this pattern.
One of advantage of the web advertisement is that very strong targeted is thrown in and to the objective statistics of the third party of advertisement delivery effect.
For this advertisement mode based on the objective statistics of third party; Because limitation from user browser information; Advertisement putting will reach very high targeted and not influence throws in efficient, and it throws in cost also is very high, for an advertisement that is directed against that destination object zone (for example Beijing, area, Shanghai user) is arranged; Jettison system need the IP information mapping to browser go out the area that the user belongs in a few tens of milliseconds; And issue from numerous content corresponding that just issuing process, finds in the advertisement, no matter this still be network system for server system, all means bigger pressure.
Because poorness from the information of user browser; Third party's statistics is browsed total amount and is come the source region except click for most of advertisers; The more data degree of depth is not excavated value and significance; Simultaneously also can't distinguish effective click and invalid clicks, can't avoid to improving the influence of other modes that the link clicks amount adopts.
In this ad distribution pattern, can guide factor that the user clicks advertisement link only advertisement link user's interest is attracted, most of user is can the clickthrough advertisement, the ad distribution propagation effect also is very low.
Except portal website; Also have many user's application system and websites that have ID authentication and user integral system; Except some content embedded advertisements, these user's application systems and website have also been adopted the ad distribution pattern of the objective statistics of third party in a large number.
Summary of the invention
The present invention relates to a kind of method and apparatus that carries out web advertisement issue at the network application system that comprises the user integral system; Its target is to provide a kind of and can attracts the user initiatively to click advertisement link; Effectively improve ad distribution user specific aim; Avoid invalid and other mode link clicks, reduce ad distribution runtime server and pressure that network bears, improve the web advertisement dissemination method and the device of ad distribution propagation effect.
The method that the present invention adopts does; System's advertising management service end provides the reward on total mark formula ad distribution account management page for the ad distribution user, and system's advertising management service end provides " advertisement of reward on total mark formula " issuing service content customized and user's reward points purchase page.Customized " browsing the advertisement of the reward on total mark formula " service content of ad distribution user and buy the user and browse reward points after, system's advertising management service end according to the advertisement user customized issuing service content and user's reward points volume of being bought the targeted customer is issued.The feedback user id information was to system's advertising management service end after system user was opened the reward points announcement page; System's advertising management service termination is received and record has been browsed reward on total mark formula advertisement ID information and has been transmitted to relevant advertisements issue user; ID information is browsed in ad distribution user's reception and reward points is browsed in payment, and the advertisement user obtains relevant reward points.
The device of realizing above method comprises the system's advertising service management end browser that comprises the correlation function page; Ad distribution user side browser; The system subscriber terminal browser interlinks through the internet and realizes interaction; Wherein system's advertising service management end browser is provided with advertisement user " advertisement of reward on total mark formula " the subscription management page; Ad distribution user's reward points service order management page, " advertisement of reward on total mark formula " release management page, " reward on total mark advertisement " user clicks the statistical management page; Ad distribution user side browser is provided with the reward on total mark ad distribution account management page, the customized page of reward on total mark advertising service, and user's reward points is bought the page, and the user integral payment page is browsed in advertisement; The system subscriber terminal browser is provided with and obtains the integration announcement page, advertisement and obtain the reward points page.
Adopt mode provided by the invention when the network application system that comprises the user integral system carries out web advertisement issue; Targeted customer's attribute is set when can the issuing service content customized; Establish the targeted customer that advertisement was directed against according to these attributes, when the user logined, system " obtained the reward points announcement page " according to user property in the User Page issue; Can obtain reward on total mark owing to click the announcement page; Therefore the user has enthusiasm to open to comprise the page of ad content, and the page can be set to that continuous gradual increases the reward on total mark volume in the certain hour, thereby guarantees that user's continuous and effective pays close attention to the advertisement page.
Adopt the user property definition mode to confirm reward on total mark ad distribution object; After the user clicks and to open advertisement link and obtain integration; System has clicked ID to advertisement user feedback click advertisement ID information and record; This user logins once more and can not issue " obtaining the reward points announcement page " within a certain period of time, avoids invalid advertisement link to click.
Description of drawings
Characteristics of the present invention and advantage can be understood through the description of following description of drawings and embodiment clearly.
Fig. 1 is the process flow diagram that carries out the method for web advertisement issue at the network application system that comprises the user integral system, and Fig. 2 is the systemic-function structure of web page figure that realizes above method.
Among Fig. 1, three kinds of user objects being arranged, is respectively ad distribution user, system's advertising service management end and customer data base system, system user.
Ad distribution user opens the reward on total mark formula ad distribution account management page 101 and sets up account number; System's advertising service management end and customer data base system provide for the ad distribution user " advertisement of reward on total mark formula " the customized and user's reward points purchase page 102 of issuing service content; It is customized that ad distribution user opens respective page " browse the advertisement of reward on total mark formula " service content and buy the user and browse reward points 103; System's advertising service management end and customer data base system according to the advertisement user customized issuing service content and user's reward points volume of being bought the targeted customer is issued 104; Qualified system user is opened the reward points announcement page and feedback user id information 105; System's advertising service management end and customer data base system receiving record have been browsed reward on total mark formula advertisement ID information and have been transmitted to relevant advertisements issue user 106; To browse reward on total mark formula advertisement ID information feedback to 104 simultaneously; Avoid repeating issue, ID information is browsed in ad distribution user's reception and reward points 107 is browsed in payment, and system user advertisement user obtains relevant reward points.
Among Fig. 2; The system's advertising service management end browser 201, ad distribution user side browser 202, the system subscriber terminal browser 203 that carry the corresponding function page 204 link through the internet mutually mutually; Wherein system's advertising service management end browser 201 is provided with the advertisement user " advertisement of reward on total mark formula " the subscription management page, the advertisement user reward points service order management page, " advertisement of reward on total mark formula " the release management page, " reward on total mark advertisement " user click the statistical management page; Ad distribution user side browser 202 is provided with that the reward on total mark ad distribution account management page, the customized page of reward on total mark advertising service, user's reward points are bought the page, the user integral payment page is browsed in advertisement, and system subscriber terminal browser 203 is provided with and obtains the integration announcement page, advertisement and obtain the reward points page.
Embodiment
Retrieve with " web advertisement published method " and " reward on total mark ad distribution " speech that is the theme in State Intellectual Property Office of the People's Republic of China (SIPO) website; Do not retrieve related patent U.S. Patent No.; Speech search is the theme with " web advertisement published method " and " reward on total mark ad distribution " at main search engine web site such as Baidu and Google; Do not search any similar ad distribution mode yet; The invention belongs to original invention, will combine accompanying drawing that embodiment of the present invention is described in detail below.
The present invention is that the mode with network application service routine system is implemented in the network application system that comprises the user integral system in the internet environment.
The user object of this application services comprises ad distribution user, system's advertising service management end and customer data base system, three roles of system user; Wherein the ad distribution user need open the user account number that the reward on total mark formula ad distribution account management page 101 is set up this mode of application; System's advertising service management end and customer data base system provide " advertisement of reward on total mark formula " issuing service content customized and user's reward points purchase page 102 for having set up this kind mode user account number ad distribution user; It is customized that ad distribution user opens respective page " browse the advertisement of reward on total mark formula " service content; Comprise and select to be provided with the targeted advertisements user property; Statistical query meets the number of users of attribute conditions; And buy the user according to the system user quantity that meets attribute and browse reward points 103; System's advertising service management end and customer data base system according to the advertisement user the determined user object ID of the set user property of customized issuing service content and user's reward points volume of being bought the targeted customer is issued 104; Qualified system user can be received in the personal space page of oneself and obtain the reward on total mark announcement; The user opens this page and promptly shows the page that comprises ad content and reward on total mark information, and feedback user id information 105 is to system's advertising service management end and customer data base system simultaneously, and system's advertising service management end and customer data base system receiving record have been browsed reward on total mark formula advertisement ID information and be transmitted to relevant advertisements issue user 106; To browse reward on total mark formula advertisement ID information feedback to 104 simultaneously; Avoid repeating issue, ID information is browsed in ad distribution user's reception and reward points 107 is browsed in payment, and system user advertisement user obtains relevant reward points.
Practical implementation process of the present invention is presented in system's advertising service management end browser 201, ad distribution user side browser 202, the system subscriber terminal browser 203 of the carrying corresponding function pages that link mutually through internet phase 204; Wherein system's advertising service management end browser 201 be provided with advertisement user " advertisement of reward on total mark formula " the subscription management page, the advertisement user reward points service order management page, " advertisement of reward on total mark formula " the release management page, " reward on total mark advertisement " user click the statistical management page; Ad distribution user side browser 202 is provided with that the reward on total mark ad distribution account management page, the customized page of reward on total mark advertising service, user's reward points are bought the page, the user integral payment page is browsed in advertisement, and system subscriber terminal browser 203 is provided with and obtains the integration announcement page, advertisement and obtain the reward points page.User object is through opening the port browser correlation function page separately, realizes method of carrying out web advertisement issue at the network application system that comprises the user integral system involved in the present invention.
Generally adopt the design implementation method that combines based on object and flow process in the network application system service software design, those of ordinary skills describe by above embodiment, can realize scheme described in the invention, realize its superiority.
Claims (2)
1. method of carrying out web advertisement issue at the network application system that comprises the user integral system; It is characterized in that: system's advertising management service end provides the reward on total mark formula ad distribution account management page for the ad distribution user, and system's advertising management service end provides " advertisement of reward on total mark formula " the customized and user's reward points purchase page of issuing service content; Ad distribution user is customized " browse the advertisement of reward on total mark formula " service content and buy the user and browse reward points after, system's advertising management service end according to the advertisement user customized issuing service content and user's reward points volume of being bought the targeted customer is issued; The feedback user id information was to system's advertising management service end after system user was opened the reward points announcement page; System's advertising management service termination is received and record has been browsed reward on total mark formula advertisement ID information and has been transmitted to relevant advertisements issue user; ID information is browsed in ad distribution user's reception and reward points is browsed in payment, and the advertisement user obtains relevant reward points.
2. device that carries out web advertisement issue at the network application system that comprises the user integral system; It is characterized in that: the system's advertising service management end browser that comprises the correlation function page; Ad distribution user side browser, the system subscriber terminal browser interlinks through the internet; System's advertising service management end browser is provided with advertisement user " advertisement of reward on total mark formula " the subscription management page; Ad distribution user's reward points service order management page; " advertisement of reward on total mark formula " release management page, " reward on total mark advertisement " user clicks the statistical management page; Ad distribution user side browser is provided with the reward on total mark ad distribution account management page, the customized page of reward on total mark advertising service, and user's reward points is bought the page, and the user integral payment page is browsed in advertisement; The system subscriber terminal browser is provided with and obtains the integration announcement page, advertisement and obtain the reward points page.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101052067A CN102760268A (en) | 2011-04-26 | 2011-04-26 | Method and device for network advertising in network application system comprising user scoring system |
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| CN2011101052067A CN102760268A (en) | 2011-04-26 | 2011-04-26 | Method and device for network advertising in network application system comprising user scoring system |
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| CN102760268A true CN102760268A (en) | 2012-10-31 |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103810622A (en) * | 2014-02-21 | 2014-05-21 | 厦门美图之家科技有限公司 | Advertisement publishing method |
| CN104091279A (en) * | 2014-07-14 | 2014-10-08 | 曹臻 | Interactive and compensating advertisement system based on mobile terminal |
| CN104700258A (en) * | 2013-12-06 | 2015-06-10 | 上海由你网络科技有限公司 | Online payment system and method |
| WO2016029813A1 (en) * | 2014-08-28 | 2016-03-03 | Beijing Jinher Network Co., Ltd. | Method and system for revenue generation and revenue sharing from mobile application |
| CN106485533A (en) * | 2015-08-29 | 2017-03-08 | 广东赢时科技有限公司 | Show the mobile terminal of paid message |
| CN109636450A (en) * | 2018-11-29 | 2019-04-16 | 北京金山安全软件有限公司 | Advertisement pushing method and device, electronic equipment and storage medium |
| CN112204992A (en) * | 2018-12-20 | 2021-01-08 | 海信视像科技股份有限公司 | Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, bonus award system, and bonus award method |
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2011
- 2011-04-26 CN CN2011101052067A patent/CN102760268A/en active Pending
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| 张信和: "《网络广告的互动体验与品牌形象塑造传播》", 《广州广播电视大学学报》 * |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104700258A (en) * | 2013-12-06 | 2015-06-10 | 上海由你网络科技有限公司 | Online payment system and method |
| CN103810622A (en) * | 2014-02-21 | 2014-05-21 | 厦门美图之家科技有限公司 | Advertisement publishing method |
| CN104091279A (en) * | 2014-07-14 | 2014-10-08 | 曹臻 | Interactive and compensating advertisement system based on mobile terminal |
| CN104091279B (en) * | 2014-07-14 | 2017-08-08 | 曹臻 | A kind of paid ad system of interaction based on mobile terminal |
| WO2016029813A1 (en) * | 2014-08-28 | 2016-03-03 | Beijing Jinher Network Co., Ltd. | Method and system for revenue generation and revenue sharing from mobile application |
| CN106485533A (en) * | 2015-08-29 | 2017-03-08 | 广东赢时科技有限公司 | Show the mobile terminal of paid message |
| CN109636450A (en) * | 2018-11-29 | 2019-04-16 | 北京金山安全软件有限公司 | Advertisement pushing method and device, electronic equipment and storage medium |
| CN109636450B (en) * | 2018-11-29 | 2023-01-13 | 北京金山安全软件有限公司 | Advertisement pushing method and device, electronic equipment and storage medium |
| CN112204992A (en) * | 2018-12-20 | 2021-01-08 | 海信视像科技股份有限公司 | Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, bonus award system, and bonus award method |
| CN112204992B (en) * | 2018-12-20 | 2023-02-07 | 海信视像科技股份有限公司 | Broadcast signal receiving device and method, transmitting and receiving and reward giving system and method |
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Application publication date: 20121031 |