CN108022115A - Information processing method, device and equipment - Google Patents

Information processing method, device and equipment Download PDF

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Publication number
CN108022115A
CN108022115A CN201610928307.7A CN201610928307A CN108022115A CN 108022115 A CN108022115 A CN 108022115A CN 201610928307 A CN201610928307 A CN 201610928307A CN 108022115 A CN108022115 A CN 108022115A
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China
Prior art keywords
crowd
rule
platform
real
oriented
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CN201610928307.7A
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Chinese (zh)
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CN108022115B (en
Inventor
韦柏松
揭磊骏
马伟
袁川
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Abstract

The embodiment of the invention discloses a kind of information processing method, device and equipment.The described method includes：The user identifier that the acquired real-time traffic data of extraction include；According to the source of real-time traffic data, information exchange platform corresponding with real-time traffic data is determined；Crowd's rule oriented that extraction information exchange platform pre-defines；Call crowd corresponding with crowd's rule oriented to orient query interface, rule match is carried out to user identifier；According to rule match as a result, handling real-time traffic data.Technical scheme allows flow transaction platform to obtain the decision data needed for information exchange platform by way of interface calling, by safety, it is controllable in a manner of to flow transaction each side provide Real-time Data Service, improve flow trading efficiency, promote digital marketing ecology flourishing, realize inside and outside data flexibly, efficiently to apply, improve usage experience of the information exchange platform on flow trading service platform.

Description

Information processing method, device and equipment
Technical field
The present embodiments relate to the information processing technology, more particularly to a kind of information processing method, device and equipment.
Background technology
Flow trading service platform, typically, Baidu's flow transactional services (Baidu Exchange Service, referred to as BES), it is the transaction platform based on RTB (Real-Time Bidding, real time bid transaction) agreement, covers a large amount of good Floating resources, including door and each vertical industry website, cover audient of all categories extensively.
Existing flow transaction platform is when carrying out flow transaction, when the single exposure of user is (for example, a user clicks on Open " XX " website caused by real-time traffic data) into inbound traffics transaction platform when, flow transaction platform can be deposited according to itself The user data of storage analyzes the exposure, determines basic information corresponding with the exposure (for example, occupation, gender or year Age etc.), DSP (Demand-Side Platform, party in request's platform) can be determined according to basic information corresponding with the exposure Whether need to bid to the exposure, and SSP (Suply Side Platform, supplier's platform) equally can be according to this Basic information determines the need for showing promotion message for the corresponding user of the exposure.
The major defect of the prior art is：The data only provided by one side of flow transaction platform cannot meet The actual use demand of DSP or SSP, in flow process of exchange, it is above-mentioned both may may require that using oneself accumulation the One number formulary according to or the customization data selected and purchased from third party's data providing single exposure is analyzed, accurately have to realize How the flow transaction of effect, but while data privacy is ensured, in flow process of exchange while apply different pieces of information The data in source realize that accurately digital marketing is the great difficulty that flow trading service platform faces.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of information processing method, device and equipment, to optimize existing flow The information providing technique of trading service platform, realizes security of private data, controllable, flexible application.
In a first aspect, an embodiment of the present invention provides a kind of information processing method, including：
The user identifier that the acquired real-time traffic data of extraction include；
According to the source of the real-time traffic data, information exchange platform corresponding with the real-time traffic data is determined；
Crowd's rule oriented that extraction described information interaction platform pre-defines；
Corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into line discipline Match somebody with somebody；
According to rule match as a result, handling the real-time traffic data.
Second aspect, the embodiment of the present invention additionally provide a kind of information processor, including：
User identifier extraction module, the user identifier included for extracting acquired real-time traffic data；
Information exchange platform determining module, for the source according to the real-time traffic data, determines and the real-time streams Measure the corresponding information exchange platform of data；
Crowd's rule oriented extraction module, the crowd's rule oriented pre-defined for extracting described information interaction platform；
Interface calling module, for calling crowd corresponding with crowd's rule oriented to orient query interface, to described User identifier carries out rule match；
Flow processing module, for according to rule match as a result, handling the real-time traffic data.
The third aspect, the embodiment of the present invention additionally provide a kind of equipment, including：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are performed by one or more of processors so that one or more of processing Device realizes the method described in the embodiment of the present invention.
The embodiment of the present invention determines that information corresponding with acquired real-time traffic data is handed over first by flow transaction platform Mutual platform；Crowd's rule oriented that extraction described information interaction platform pre-defines afterwards；Call and crowd's rule oriented Corresponding crowd orients query interface, and rule match is carried out to the user identifier；According to rule match as a result, to described real-time Data on flows is handled so that flow transaction platform can be obtained needed for information exchange platform by way of interface calling Decision data, by safety, it is controllable in a manner of to flow transaction each side provide Real-time Data Service, improve flow transaction effect Rate, promotion digital marketing ecology are flourishing, realize inside and outside data and flexibly, efficiently apply, improve information exchange platform and exist Usage experience on flow trading service platform.
Brief description of the drawings
Fig. 1 is a kind of flow chart for information processing method that first embodiment of the invention provides；
Fig. 2 is a kind of flow chart for information processing method that second embodiment of the invention provides；
Fig. 3 is a kind of schematic diagram for information processing method that third embodiment of the invention provides；
Fig. 4 is a kind of flow chart for information processing method that fourth embodiment of the invention provides；
Fig. 5 is a kind of flow chart for information processing method that fifth embodiment of the invention provides；
Fig. 6 is a kind of flow chart for information processing method that sixth embodiment of the invention provides；
Fig. 7 is a kind of structure chart for information processor that seventh embodiment of the invention provides；
Fig. 8 is the structure chart for a kind of electronic equipment that eighth embodiment of the invention provides.
Embodiment
In order to make the object, technical solutions and advantages of the present invention clearer, below in conjunction with the accompanying drawings to of the invention specific real Example is applied to be described in further detail.It is understood that specific embodiment described herein is used only for explaining the present invention, Rather than limitation of the invention.
It also should be noted that for the ease of description, illustrate only in attached drawing part related to the present invention rather than Full content.It should be mentioned that some exemplary embodiments are described before exemplary embodiment is discussed in greater detail Into the processing or method described as flow chart.Although operations (or step) are described as the processing of order by flow chart, It is that many of which operation can be implemented concurrently, concomitantly or at the same time.In addition, the order of operations can be by again Arrange.The processing can be terminated when its operations are completed, it is also possible to the additional step being not included in attached drawing. The processing can correspond to method, function, code, subroutine, subprogram etc..
, first will be involved substantially general in the embodiment of the present invention for clear, clear description various embodiments of the present invention Thought is simply introduced：
Media：The carrier of location advertising is provided, such as：" XX websites "；
Advertiser：Want the people of brand or the product advertisement for oneself, such as：BMW, L'Oreal, Mongolia Ox etc.；
SSP：Supplier's platform, management and the platform for selling the advertising resource stock that media provide.
DSP：Party in request's platform, is advertiser's decision-making, bid and the platform for monitoring spending on ads.
Flow transaction platform：The platform of SSP and DSP is connected, promotes the platform of SSP and DSP flat in flow transaction Flow transaction is completed on platform.
The process for the flow transaction completed on flow transaction platform can include：
For one terminal user when clicking on one webpage of opening, the SSP with the webpage cooperation will be to flow transaction platform Request is sent, flow transaction platform can make an announcement rapidly to all DSP platforms, allow these DSP platforms to be current display machine It can bid；This when, DSP platform can recognize this end by flow transaction platform or other third party's data platforms Whether end subscriber meets the demand of advertiser, then decides whether to bid, and bid should go out how many, what intention gone out for advertiser Deng；Finally, it will made decision by flow transaction platform by bidding, the overbid of which DSP will be by flow transaction platform Elect the successful DSP that bids as, and the successful DSP that bids advertising messages sent are returned into SSP, SSP is by the advertising message Shown in the webpage that terminal user is opened, one time flow process of exchange terminates.
First embodiment
Fig. 1 is a kind of flow chart for information processing method that first embodiment of the invention provides, and the method for the present embodiment can To be performed by information processor, which can be realized by way of hardware and/or software, and can generally be integrated in service In device, typically, the server preferably can be the service of flow transaction platform (for example, Baidu's flow transaction platform etc.) Device.The method of the present embodiment specifically includes：
110th, the user identifier that the acquired real-time traffic data of extraction include.
In general, SSP can install plug-in unit in the page for the online media sites that it is cooperated, or in the online media sites Addition SDK (Software Development Kit, Software Development Kit) in APP (application program).Correspondingly, work as user SSP can obtain user by plug-in unit or SDK when the page of the online media sites is opened by way of browser either APP Aforesaid operations, and using the page that will be opened as needed for push advertisement carrier.In the present embodiment, by by user's The information that aforesaid operations trigger generation is known as real-time traffic data, is referred to as the single exposure of terminal user, and triggers The user for producing exposure also referred to as exposes user.
Meanwhile when user opens the page of the online media sites, plug-in unit or SDK can be obtained for representing user at the same time The user identifier of identity, and the identification information is packaged in the real-time traffic data and is sent to SSP.
Wherein, the user identifier can include：Login account, the user terminal that user registers on setting website IMEI (International Mobile Equipment Identity, International Mobile Station Equipment Identification), the IDFA of user terminal (Identifier For Advertising, ad identifier), and physical address of user equipment etc..
Wherein, can be by above-mentioned real-time traffic data after SSP receives the real-time traffic data including the user identifier Report to flow transaction platform.
If SSP sets push and delivers directly advertisement, and defines crowd's rule oriented, then flow transaction platform can be based on receiving To real-time traffic data in user identifier, matched with SSP crowd's rule orienteds set in advance, and in successful match Afterwards, advertisement will be delivered directly and be directly pushed to corresponding exposure user；
If SSP sets push bid advertisement, which can be used as flow to be bidded, and be handed over by flow Traffic distribution module in easy platform is downstream distributed, and based on the user identifier in the real-time traffic data, is set in advance with DSP Fixed crowd's rule oriented is matched, and matching result is packaged in and is treated in bid request, is sent to corresponding DSP.Flow Transaction platform is after the bid results that each DSP is returned are received, and the advertisement pushing that the highest DSP of value of bidding is provided is to corresponding Expose user.
120th, according to the source of the real-time traffic data, determine that information exchange corresponding with the real-time traffic data is put down Platform.
In the present embodiment, described information interaction platform can include DSP and SSP.
As it was previously stated, it is to check that the operation of target medium triggers the real-time of generation by user in the real-time traffic data During data on flows, SSP can be determined as to information exchange platform corresponding with the real-time traffic data；
It is being issued by the traffic distribution module in flow transaction platform, to be bidded real-time in the real-time traffic data During data on flows, DSP can be determined as to information exchange platform corresponding with the real-time traffic data.
130th, crowd's rule oriented that extraction described information interaction platform pre-defines.
In the present embodiment, if information exchange platform has preset push and delivered directly advertisement for SSP and the SSP, Crowd's rule oriented can be pre-defined in SSP.For example, set in advance in SSP, to deliver directly advertisement be BMW and Europe Lai Ya, and having pre-defined to " the white collar women of 20-30 Sui pushes L'Oreal's advertisement ", and to " the commercial man of 30-40 Sui Push BMW advertisement ".
In the present embodiment, crowd's rule oriented can be defined in the form of a label.Such as：Use " the middle age Commercial man " label or a digital label " 0010110 " that can uniquely distinguish represent 30-40 Sui commercial man this Crowd's rule oriented.
140th, corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into professional etiquette Then match.
In the present embodiment, the crowd orients query interface and can include：Flow transaction platform is had data query by oneself and is connect Mouth and the associated Data Query Platform data-query interfaces of flow transaction platform, third party's data platform data-query interfaces, supply Should square platform data query interface and party in request's platform data query interface etc..
It will be appreciated by persons skilled in the art that in addition to flow transaction platform can provide crowd's orientation service, Some third-party data platforms can also provide crowd and orient service, more specifically, or even DSP or SSP tired based on itself Long-pending user data can also complete crowd and orient service.
Correspondingly, the crowd orientation service provider needed for SSP or DSP can be one more than, then how to ensure On the premise of the data-privacy of different crowd orientation service provider so that SSP or DSP can simply, easily obtain clothes The decision data that business provider is provided, this is a central inventive point of the embodiment of the present invention.
In the present embodiment, by way of calling the crowd that different service providers provide to orient query interface, realize Acquisition to the decision data.
In a simply example, DSP has customized flow transaction platform and some third party's data platform at the same time The crowd of offer orients service, and the rule of DSP crowd's rule oriented defined in flow transaction platform is " middle aged business Be engaged in man ", and determine that regular label corresponding with the rule is " 00010 " in flow transaction platform, in third party's data Determine that crowd's label corresponding with the rule is " 0110 " in platform.A real-time traffic data are obtained in flow transaction platform, And after extracting the user identifier in the real-time traffic data, the user's mark and above-mentioned regular label and crowd's mark can be based on Label call corresponding crowd to orient query interface respectively, and inquiry the user identifies the hit situation to crowd's rule oriented, and returns Back to DSP, DSP determines base by the decision data of different platform (flow transaction platform and third party's data platform) come accurate In the value of bidding of the real-time traffic data.
150th, according to rule match as a result, handling the real-time traffic data.
In the present embodiment, flow transaction platform can be based on different information exchange platform types, to the real-time traffic Data take different processing modes.
The embodiment of the present invention determines that information corresponding with acquired real-time traffic data is handed over first by flow transaction platform Mutual platform；Crowd's rule oriented that extraction described information interaction platform pre-defines afterwards；Call and crowd's rule oriented Corresponding crowd orients query interface, and rule match is carried out to the user identifier；According to rule match as a result, to described real-time Data on flows is handled so that flow transaction platform can be obtained needed for information exchange platform by way of interface calling Decision data, by safety, it is controllable in a manner of to flow transaction each side provide Real-time Data Service, improve flow transaction effect Rate, promotion digital marketing ecology are flourishing, realize inside and outside data and flexibly, efficiently apply, improve information exchange platform and exist Usage experience on flow trading service platform.
Second embodiment
Fig. 2 is a kind of flow chart for information processing method that second embodiment of the invention provides.The present embodiment is with above-mentioned reality Apply and optimize based on example, in the present embodiment, crowd's rule oriented is optimized for：Flow transaction platform crowd orients Rule；Crowd corresponding with crowd's rule oriented is oriented query interface to be optimized for：Flow transaction platform is had data by oneself and is looked into Ask interface；
Correspondingly, before crowd's rule oriented that extraction described information interaction platform pre-defines, further preferably include：Obtain Take described information interaction platform send crowd define rule, in the flow transaction platform has database by oneself search with it is described Crowd defines the user that rule matches；Be matched user's addition in the flow transaction platform has database by oneself with it is described Crowd defines the corresponding regular label of rule, and the regular label is supplied to corresponding information exchange platform；
Crowd's rule oriented is optimized for the regular label；
Call crowd corresponding with crowd's rule oriented to orient query interface by described, the user identifier is carried out Rule match is optimized for：Obtain flow transaction platform corresponding with crowd's rule oriented and have data-query interfaces by oneself；By institute State user identifier and crowd's rule oriented sends to the flow transaction platform and has data-query interfaces by oneself, with described in inquiry Whether user identifier hits crowd corresponding with the rule label.
Correspondingly, the method for the present embodiment specifically includes：
210th, obtain the crowd that information exchange platform is sent and define rule, in the flow transaction platform has database by oneself Search the user for defining rule with the crowd and matching.
In the present embodiment, introduce and realize information exchange platform to people based on the data stored in flow transaction platform The definition and matching of group's rule oriented.
It is understood that a crowd with particular community will necessarily be therefore, described with certain general character characteristic Crowd defines rule and specifically refers to that one or more characteristic for dividing crowd's attribute can be used for.If for example, information Transaction platform is DSP, and the DSP is specially the advertisement promotion business of mother and baby's brand, then the mesh that the DSP is paid close attention to Mark crowd is mainly " mother new hand ", if being defined by characteristic to this kind of crowd, it is clear that it can be found that This search key of a kind of " mother new hand " in internet has certain general character, for example, always searching for " newborn The keyword such as youngster ", " nursing ", " diatery supplement " and " paper diaper "；Either always access some such as " mother side " or " babies A kind of child-bearing website of tree ".
Correspondingly, the crowd, which defines rule, can specifically include keyword set or URL (Uniform Resource Locator, universal resource locator) collection, DSP by by the crowd positioned needed for it using keyword set or set of URL come into Row description, and then required crowd can be generated and define rule.
Further, precedent is continued, if the advertisement promotion business of mother and baby's brand has grasped some in itself has typical " new hand The online Cookie of the user of mother " feature, then directly can define rule using these online Cookie as crowd.Wherein, So-called Cookie, refer to website in order to distinguish user identity, conversate tracking and be stored in the data on user local terminal.
It is, of course, understood that the user, which defines rule, can also include other forms, such as：Directly to user Feature is defined, and " less than 35 years old, mother " etc., the present embodiment is to this and is not limited.
Obviously, regular (keyword set, set of URL or Cookie collection etc.) is defined by defining different types of crowd, can To meet that the different crowd of information exchange platform defines demand, and then the flexibility of whole scheme can be improved.
In the present embodiment, after crowd's definition rule that information exchange platform provides is obtained, can merchandise in flow flat Platform has the user for being searched in database and defining rule with the crowd and match by oneself.
Wherein, the flow transaction platform, which is had by oneself, is stored with different user and believes with the user of user-association in database Breath, wherein, the user information can be the information that user independently reports, for example, user is in registered members or legal login The personal information (for example, gender, age or occupation etc.) independently reported during user, or by capturing user behavior number According to acquired user information, typically, once searched for or browsed and the user obtained by the online Cookie for capturing user History URL that the search term or user crossed once accessed etc..
In a preferred embodiment of the present embodiment, the flow transaction platform have by oneself stored in database be The online Cookie of various users.
The DSP users sent, can be defined the user behavior number that rule directly includes with each Cookie by continuous precedent According to (for example, behavioural characteristic keyword, i.e.,：User once searched for either browsed keyword or history accesses URL etc.) phase Matching, and the Cookie of successful match is defined into the regular user to match directly as with the crowd；
Further, due to generally comprising the identification information of user in online Cookie, if for example, user passes through Desktop computer is surfed the Internet, then the user identifier that the online Cookie generated includes is mainly that user registers in the website that it is browsed Login account (for example, Baidu's account or ends of the earth account etc.), if user by surfing Internet with cell phone, the online generated The user identifier that Cookie includes is mainly the IMEI of mobile phone, more specifically, if user is based on IOS (Internetwork Operating System, internet operating system) surf the Internet, then can also be IOS systems in the online Cookie generated IDFA.Therefore, flow transaction platform can be had by oneself to the Cookie stored in database and carried out by way of decrypting Cookie Parsing, and the user identifier that will be parsed, and Cookie corresponding with user identifier are correspondings to be stored.
Correspondingly, when carry out crowd defines the matching of rule, first flow transaction platform can be had by oneself in database and deposited The Cookie of storage defines rule with the crowd and is matched, and using user identifier corresponding with the Cookie of successful match as The regular user to match is defined with the crowd.
220th, it is that matched user's addition defines rule with the crowd in the flow transaction platform has database by oneself Corresponding rule label, and the regular label is supplied to corresponding information exchange platform.
If, can as it was previously stated, matched user is specific Cookie in flow transaction platform has database by oneself Directly to add regular label for the Cookie in having database by oneself in flow transaction platform；If had by oneself in flow transaction platform Matched user is user identifier in database, then can identify addition in flow transaction platform has database by oneself for the user Regular label.
Wherein, the regular label can be unique mark corresponding with crowd definition rule that system automatically generates Know.
It is understood that the crowd that flow transaction platform can receive one or more DSP (or SSP) transmissions determines Adopted rule, one or more crowd that can also receive same DSP (or SSP) transmissions defines rule, correspondingly, flow The same user that transaction platform is had by oneself in database may define rule with one or more crowd and match, and therefore, be Realize that the matched user of rule institute is defined to different crowd to be distinguished by, it is necessary to the use of rule match is defined for different crowd Unique mark (regular label) is added at family in user database, and the rule label is back to corresponding information exchange and is put down Platform, so that the information exchange platform is inquired about for the rule label.
For example, DSP1 have sent to flow transaction platform, crowd defines rule 1 and crowd defines rule 2, flow transaction Platform defines 1 matched user of rule for crowd in flow transaction platform has database by oneself and adds regular label 000001, is Crowd defines 2 matched user of rule and adds regular label 000002, and regular label 000001 and 000002 is returned to DSP1；SSP1 have sent crowd to flow transaction platform and define rule 3, and flow transaction platform has data by oneself in flow transaction platform 3 matched user of rule is defined for crowd in storehouse and add regular label 000003, and regular label 000003 is returned into SSP1.
230th, the user identifier that the acquired real-time traffic data of extraction include.
240th, crowd's rule oriented that extraction described information interaction platform pre-defines.
In the present embodiment, crowd's rule oriented is the regular label.
250th, obtain flow transaction platform corresponding with crowd's rule oriented and have data-query interfaces by oneself.
In the present embodiment, say that flow transaction platform simultaneously is not suitable for that directly flow being merchandised from protection privacy of user angle Platform has data in database by oneself and is disclosed to DSP either SSP but can be by first defining what is inquired about afterwards by DSP or SSP Mode is wide in flow transaction platform to improve by the controllable opening of the data capability of flow transaction platform to DSP or SSP Accuse trading efficiency.Namely, there is provided flow transaction platform is had data-query interfaces by oneself and is provided for the DSP or SSP based on described The query result of regular label.
260th, the user identifier is sent with crowd's rule oriented and has data by oneself to the flow transaction platform and look into Interface is ask, to inquire about whether the user identifier hits crowd corresponding with the rule label.
270th, according to rule match as a result, handling the real-time traffic data.
The technical solution of the present embodiment defines rule by obtaining the crowd that described information interaction platform is sent, in the stream Amount transaction platform has the user for being searched in database and defining rule with the crowd and match by oneself；In the flow transaction platform certainly It is that matched user's addition defines regular corresponding regular label with the crowd to have in database, and the regular label is carried The technological means of corresponding information exchange platform is supplied, passive response external request is realized, ensure that Internet user's While privacy, by the controllable opening of the data capability of flow transaction platform to DSP or SSP, to instruct promotion message Precisely launch, and then the consumption figure and trading efficiency of DSP or SSP on flow trading service platform can be greatly promoted, Improve the usage experience of DSP or SSP to flow trading service platform.
3rd embodiment
Fig. 3 is a kind of flow chart for information processing method that third embodiment of the invention provides.The present embodiment is with above-mentioned reality Apply and optimize based on example, in the present embodiment, crowd's rule oriented is optimized for：Outside platform crowd orients rule Then；Crowd corresponding with crowd's rule oriented is oriented query interface to be optimized for：External data queries interface；
Correspondingly, before crowd's rule oriented that extraction described information interaction platform pre-defines, further preferably include：Will Crowd's list of labels that the outside platform provides is supplied to described information interaction platform；
Crowd's rule oriented is optimized for crowd's label；
Call crowd corresponding with crowd's rule oriented to orient query interface by described, the user identifier is carried out Rule match is optimized for：Obtain external data queries interface corresponding with crowd's rule oriented；By the user identifier with Crowd's rule oriented is sent to the external data queries interface, to inquire about whether the user identifier hits and the people The corresponding crowd of group's label.
Correspondingly, the method for the present embodiment specifically includes：
310th, crowd's list of labels that the outside platform provides is supplied to information exchange platform.
As it was previously stated, information exchange platform is in addition to needing to orient service using crowd, it is also possible to is desirable for other Outside platform provide crowd orient service, in the present embodiment, can by call outside platform provide external number it is investigated that The mode of interface is ask, on the premise of external data privacy is protected, the decision data of external data platform is obtained, greatly expands The existing capability of flow transaction platform.
Wherein, the outside platform includes at least one of following：Data Query Platform associated with flow transaction platform, Tripartite's data platform, supplier's platform and party in request's platform.
In a specific example, substantial amounts of user's internet log is stored in Baidu's flow transaction platform, it is real obtaining When data on flows after, the user's internet log can be based on, there is provided crowd orient service, however, a DSP is determining plan of bidding When slightly, it may be desirable that the motion trace data of the purchaser record, even user of user is obtained, and Baidu's glutinous rice and Baidu The server end of both applications of map then stores substantial amounts of user and buys daily record and user movement track data, therefore, Baidu's flow transaction platform can then be obtained above two application server and (namely handed over flow by way of interface calling The easy associated Data Query Platform of platform) data that provide.
Wherein, it is contemplated that the secret protection to the user data stored in outside platform, if DSP or SSP wish The crowd provided in flow transaction platform using outside platform orients service, can obtain crowd's mark of outside platform offer first List is signed, that is, the crowd's type that can be oriented that outside platform provides, for example, provided in third party's data platform Crowd's list of labels includes：" mother new hand ", " 20-30 Sui white collar women " and " the high-end commercial men of 30-40 " etc..DSP Or SSP according to crowd's list of labels, can select crowd's type of required orientation.
Continuous precedent, has pre-defined wide to the white collar women push L'Oreal of 20-30 Sui with the associated SSP of certain online media sites Accuse, and serviced it is desirable that obtaining the crowd that third party's data platform provides and orienting, then can disclose and carry in third party's data platform " 20-30 Sui white collar women " this crowd's label is obtained in crowd's list of labels of confession as crowd's rule oriented.
320th, the user identifier that the acquired real-time traffic data of extraction include.
330th, crowd's rule oriented that extraction described information interaction platform pre-defines.
Wherein, crowd's rule oriented includes crowd's label.
340th, external data queries interface corresponding with crowd's rule oriented is obtained.
350th, the user identifier and crowd's rule oriented are sent to the external data queries interface, with inquiry Whether the user identifier hits crowd corresponding with crowd's label.
In the present embodiment, flow transaction platform can not store the data in all kinds of outside platforms, only with respectively Class outside platform arranges unified external data queries interface, when flow transaction platform needs to carry out real-time traffic data During the inquiry of external data, only crowd's label of the user identifier of real-time traffic data and required orientation is sent to outside this Data-query interfaces, you can decision data simple, that the outside platform offer is easily provided.
360th, according to rule match as a result, handling the real-time traffic data.
The technical solution of the present embodiment is supplied to described information by the crowd's list of labels for providing the outside platform Interaction platform, obtains external data queries interface corresponding with crowd's rule oriented；By the user identifier and the people Group label send to the external data queries interface, with inquire about the user identifier whether hit it is corresponding with crowd's label Crowd technological means, realize full application programming interfaces (can be also simply referred to as API) change calling interface and data output, most The application of smallization external data and development cost so that data distribution and computation decoupling, and the various inside/outside portions of flexible access The technique effect of data source, has expanded the existing crowd of flow transaction platform and has oriented service function, greatly meet DSP and The demand for services of SSP.
Fourth embodiment
Fig. 4 is a kind of flow chart for information processing method that fourth embodiment of the invention provides.The present embodiment is with above-mentioned reality Apply and optimize based on example, in the present embodiment, the source according to the real-time traffic data determines and the real-time streams The corresponding information exchange platform of amount data is optimized for：
It is to check that the operation of target medium triggers the real-time traffic of generation by user in real time in the real-time traffic data During data, supplier's platform is determined as information exchange platform corresponding with the real-time traffic data；
It will be optimized for according to rule match as a result, carrying out processing to the real-time traffic data：If rule match success, Then the real-time traffic data are sent to the target medium by the traffic distribution module in flow transaction platform and are associated Data launch end.
Correspondingly, the method for the present embodiment specifically includes：
410th, the user identifier that the acquired real-time traffic data of extraction include.
420th, it is to check that the operation of target medium triggers the real-time of generation by user in real time in the real-time traffic data During data on flows, supplier's platform is determined as information exchange platform corresponding with the real-time traffic data.
Wherein, the target medium can specifically refer to a specific site home page, such as：Baidu or Sina etc..
430th, crowd's rule oriented that extraction described information interaction platform pre-defines.
440th, corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into professional etiquette Then match.
Whether the 450th, judgment rule matching succeeds：If so, then perform 460；Otherwise, 470 are performed.
460th, by the real-time traffic data by the traffic distribution module in flow transaction platform send to the mesh Mark the associated data of media and launch end.
In the present embodiment, after user is by checking that target medium triggering produces real-time traffic data, if flow is handed over Easy platform determines that the real-time traffic data meet crowd's rule oriented that SSP is pre-defined, then can be directly by the real-time streams Amount data are sent to data associated with the target medium by traffic distribution module and launch end, to realize that advertisement is delivered directly.Example Such as：If it is determined that the corresponding user identifier of a real-time traffic data meet " 20-30 Sui white collar women " that SSP pre-defines this One crowd, then flow transaction platform can be directly by the real-time traffic data sending to target medium in advance associated " L'Oreal " The data of advertisement launch end, are clicked on " L'Oreal " advertisement pushing of required dispensing to the user with realizing that the data launch end In the website checked.
470th, take it fails to match to handle strategy, the real-time traffic data are handled.
In the present embodiment, can be according to setting in advance if real-time traffic data match crowd's rule oriented not successfully Fixed it fails to match processing strategy (for example, not advertisement of advertisement or the random classification of push etc.), to the real-time traffic Data are handled.
The technical solution of the present embodiment provides a kind of crowd based on SSP and orients service providing method, and SSP can be based on Different crowds orients the different types of crowd's rule oriented of data definition that service provider provides, and flow transaction platform is obtaining After taking a real-time traffic data, crowd's rule oriented for being pre-defined based on the SSP, to the real-time traffic data into pedestrian Group's orientation, and finally realize the technique effect for being pushed to the user for meeting crowd's rule oriented and delivering directly advertisement so that flow is merchandised Platform can obtain decision data needed for SSP by way of interface calling, by safety, it is controllable in a manner of provide to SSP it is real When data service, improve flow trading efficiency, promote digital marketing ecology flourishing, realize inside and outside data flexibly, efficiently Application, improve usage experiences of the SSP on flow trading service platform.
5th embodiment
Fig. 5 is a kind of flow chart for information processing method that fifth embodiment of the invention provides.The present embodiment is with above-mentioned reality Apply and optimize based on example, in the present embodiment, the source according to the real-time traffic data determines and the real-time streams The corresponding information exchange platform of amount data is optimized for：
It is being issued by the traffic distribution module in flow transaction platform, to be bidded real-time in the real-time traffic data During data on flows, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data；
It will be optimized for according to rule match as a result, carrying out processing to the real-time traffic data：According to rule match as a result, The rule of the real-time traffic Data Matching is packaged in real time bid request, and real time bid request is sent to institute State party in request's platform.
Correspondingly, the method for the present embodiment specifically includes：
510th, real-time traffic data are obtained, and extract the user identifier that the real-time traffic data include.
520th, it is being issued by the traffic distribution module in flow transaction platform, to be bidded in the real-time traffic data During real-time traffic data, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data.
530th, crowd's rule oriented that extraction described information interaction platform pre-defines.
540th, corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into professional etiquette Then match.
550th, according to rule match as a result, the rule of the real-time traffic Data Matching is packaged in real time bid request In, and real time bid request is sent to party in request's platform.
In the present embodiment, SSP defines push bid advertisement, then flow transaction platform can be by each real-time traffic number According to, DSP is issued to by traffic distribution module, can be based on each DSP crowd's orientation rule set in advance before flow issues Then, real-time traffic data are packaged in the matching result of crowd's rule oriented in real time bid request.
Wherein, if only including a label (regular label or crowd's label) in crowd's rule oriented of DSP settings, Then the rule match result is specifically as follows hit, miss or do not find；If in crowd's rule oriented of DSP settings Including at least two labels, then the rule match result can be the list of labels of hit.
The technical solution of the embodiment of the present invention provides a kind of crowd based on DSP and orients service providing method, and DSP can be with The different types of crowd's rule oriented of data definition of service provider's offer, flow transaction platform are provided based on different crowds One is being obtained after the real-time traffic data bidded, the crowd's rule oriented pre-defined based on the DSP, to the real-time streams Measure data and carry out crowd's orientation, and finally realize and the rule of the real-time traffic Data Matching is packaged in real time bid request Send to the technique effect of DSP so that flow transaction platform can obtain the decision-making number needed for DSP by way of interface calling According to, by safety, it is controllable in a manner of to DSP provide Real-time Data Service, improve flow trading efficiency, promote digital marketing ecology Prosperity, realizes inside and outside data and flexibly, efficiently applies, improve usage experiences of the DSP on flow trading service platform.
Sixth embodiment
Fig. 6 is a kind of flow chart for information processing method that sixth embodiment of the invention provides.The present embodiment is with above-mentioned reality Apply and optimize based on example, in the present embodiment, connect calling crowd's orientation inquiry corresponding with crowd's rule oriented Mouthful, after carrying out rule match to the user identifier, further preferably include：By the attribute rule oriented and the user identifier Carry out rule match；
Correspondingly, it will be optimized for according to rule match as a result, carrying out processing to the real-time traffic data：According to described The matching result of the matching result of crowd's rule oriented of user identifier and attribute rule oriented to the user identifier, it is right The real-time traffic data are handled.
Correspondingly, the method for the present embodiment specifically includes：
610th, the user identifier that the acquired real-time traffic data of extraction include.
620th, according to the source of the real-time traffic data, determine that information exchange corresponding with the real-time traffic data is put down Platform.
630th, crowd's rule oriented that extraction described information interaction platform pre-defines.
640th, corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into professional etiquette Then match.
650th, the attribute rule oriented that described information interaction platform pre-defines is obtained.
In the present embodiment, information exchange platform can also further be determined in addition to it can define crowd's rule oriented Adopted attribute definition rule.
Wherein, the attribute rule oriented can include at least one of following：Region rule oriented, flow attribution orientation rule Then and the self-defined rule oriented of information exchange platform.
Wherein, the region rule oriented is specifically referred to based on the region where user (with going up north broadly area or Jiangsu and Zhejiang Provinces Area) region orientation is carried out to user, the flow attribution orientation specifically refers to the flow attribution (website according to real-time traffic data Flow or APP flows etc.) flow attribution positioning is carried out to user.
660th, the attribute rule oriented and the user identifier are subjected to rule match.
670th, according to the matching result of crowd's rule oriented to the user identifier and the category to the user identifier The matching result of property rule oriented, handles the real-time traffic data.
In the present embodiment, it is oriented except crowd can be carried out to real-time traffic data according only to crowd's rule oriented Outside, attribute orientation can also be carried out in combination with attribute rule oriented, by the rule match for calculating above two rule oriented As a result intersection, handles the real-time traffic data.
For example, SSP wishes to push L'Oreal's advertisement to the wide white collar women that goes up north of 20-30 Sui, then can be determined by crowd The real-time traffic data for meeting " the white collar women of 20-30 Sui " are determined to rule, are determining to meet " north by region rule oriented Above extensively " the real-time traffic data in area.Afterwards by taking the calculating of intersection, and then determine to meet " the white collar female of 20-30 Sui at the same time Property " and " go up north wide " real-time traffic data.
The technical solution of the present embodiment has further expanded determining for flow transaction platform on the basis of the various embodiments described above To ability, the focal need of DSP and SSP to real-time traffic data is further met.
7th embodiment
Figure 7 illustrates a kind of structure chart of information processor of seventh embodiment of the invention.As shown in fig. 7, institute Stating device includes：User identifier extraction module 71, information exchange platform determining module 72, crowd's rule oriented extraction module 73, Interface calling module 74 and flow processing module 75.
User identifier extraction module 71, the user identifier included for extracting acquired real-time traffic data.
Information exchange platform determining module 72, for the source according to the real-time traffic data, determines and described real-time The corresponding information exchange platform of data on flows.
Crowd's rule oriented extraction module 73, rule are oriented for extracting the crowd that described information interaction platform pre-defines Then.
Interface calling module 74, for calling crowd corresponding with crowd's rule oriented to orient query interface, to institute State user identifier and carry out rule match.
Flow processing module 75, for according to rule match as a result, handling the real-time traffic data.
The embodiment of the present invention determines that information corresponding with acquired real-time traffic data is handed over first by flow transaction platform Mutual platform；Crowd's rule oriented that extraction described information interaction platform pre-defines afterwards；Call and crowd's rule oriented Corresponding crowd orients query interface, and rule match is carried out to the user identifier；According to rule match as a result, to described real-time Data on flows is handled so that flow transaction platform can be obtained needed for information exchange platform by way of interface calling Decision data, by safety, it is controllable in a manner of to flow transaction each side provide Real-time Data Service, improve flow transaction effect Rate, promotion digital marketing ecology are flourishing, realize inside and outside data and flexibly, efficiently apply, improve information exchange platform and exist Usage experience on flow trading service platform.
On the basis of the various embodiments described above, described information interaction platform determining module, specifically can be used for：
It is to check that the operation of target medium triggers the real-time traffic data of generation by user in the real-time traffic data When, supplier's platform is determined as information exchange platform corresponding with the real-time traffic data.
On the basis of the various embodiments described above, described information interaction platform determining module, specifically can be used for：
It is being issued by the traffic distribution module in flow transaction platform, to be bidded real-time in the real-time traffic data During data on flows, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data.
On the basis of the various embodiments described above, crowd's rule oriented can include：Flow transaction platform crowd orients Rule；Crowd corresponding with crowd's rule oriented, which orients query interface, to be included：Flow transaction platform is had data query by oneself and is connect Mouthful.
On the basis of the various embodiments described above, it can also include：
Crowd defines rule acquisition module, for the crowd's rule oriented pre-defined in extraction described information interaction platform Before, obtain the crowd that described information interaction platform is sent and define rule；
Searching module, regular phase is defined for being searched in having database by oneself in the flow transaction platform with the crowd The user matched somebody with somebody；
Add module, for being matched user's addition and the crowd in having database by oneself in the flow transaction platform The corresponding regular label of definition rule, and the regular label is supplied to corresponding information exchange platform；
Crowd's rule oriented can include the regular label；
The interface calling module specifically can be used for：Obtain flow transaction platform corresponding with crowd's rule oriented Own data-query interfaces；
The user identifier is sent with crowd's rule oriented and has data query by oneself to the flow transaction platform and connects Mouthful, to inquire about whether the user identifier hits crowd corresponding with the rule label.
On the basis of the various embodiments described above, crowd's rule oriented can include：Outside platform crowd's rule oriented； Crowd corresponding with crowd's rule oriented, which orients query interface, to be included：External data queries interface；
Wherein, the outside platform can include at least one of following：Put down with the associated data query of flow transaction platform Platform, third party's data platform, supplier's platform and party in request's platform.
On the basis of the various embodiments described above, it can also include：Crowd's list of labels provides, in extraction described information Before crowd's rule oriented that interaction platform pre-defines, crowd's list of labels that the outside platform provides is supplied to described Information exchange platform；
Crowd's rule oriented can include crowd's label；
The interface calling module specifically can be used for：Obtain external data queries corresponding with crowd's rule oriented Interface；
The user identifier and crowd's rule oriented are sent to the external data queries interface, with described in inquiry Whether user identifier hits crowd corresponding with crowd's label.
On the basis of the various embodiments described above, the flow processing module specifically can be used for：
If the real-time traffic data are passed through the traffic distribution module in flow transaction platform by rule match success Send to data associated with the target medium and launch end.
On the basis of the various embodiments described above, the flow processing module specifically can be used for：
According to rule match as a result, the rule of the real-time traffic Data Matching is packaged in real time bid request, and Real time bid request is sent to party in request's platform.
On the basis of the various embodiments described above, it can also include：
Attribute rule oriented acquisition module, for calling crowd's orientation inquiry corresponding with crowd's rule oriented to connect Mouthful, after carrying out rule match to the user identifier, obtain the attribute rule oriented that described information interaction platform pre-defines；
Attribute rule oriented matching module, for by the attribute rule oriented and the user identifier into line discipline Match somebody with somebody；
The flow processing module, is specifically used for：According to the matching result of crowd's rule oriented to the user identifier And the matching result of the attribute rule oriented to the user identifier, the real-time traffic data are handled.
The information processor that the embodiment of the present invention is provided can be used for performing the information that any embodiment of the present invention provides Processing method, possesses corresponding function module, realizes identical beneficial effect.
8th embodiment
As shown in figure 8, the hardware architecture diagram of the electronic equipment provided for the 8th embodiment of the application, as shown in figure 8, The electronic equipment includes：
One or more processors 810, in Fig. 8 by taking a processor 810 as an example；
Memory 820；
The electronic equipment can also include：Input unit 830 and output device 840.
Processor 810, memory 820, input unit 830 and output device 840 in the electronic equipment can pass through Bus or other modes connect, in Fig. 8 exemplified by being connected by bus.
Memory 820 is used as a kind of non-transient computer readable storage medium storing program for executing, can available for storage software program, computer Executive program and module, if the corresponding programmed instruction/module of the date storage method in the embodiment of the present application is (for example, attached drawing 7 Shown user identifier extraction module 71, information exchange platform determining module 72, crowd's rule oriented extraction module 73, interface tune With module 74 and flow processing module 75).Processor 810 is by running the software program being stored in memory 820, instruction And module, so that the various function application of execute server and data processing, that is, realize the information of above method embodiment Processing method.
Memory 820 can include storing program area and storage data field, wherein, storing program area can store operation system System, the required application program of at least one function；Storage data field can be stored uses created number according to electronic equipment According to etc..In addition, memory 820 can include high-speed random access memory, non-transitory memory can also be included, such as extremely Few a disk memory, flush memory device or other non-transitory solid-state memories.In certain embodiments, memory 820 is optional including that can pass through network connection to end relative to the remotely located memory of processor 810, these remote memories End equipment.The example of above-mentioned network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Input unit 830 can be used for the numeral or character information for receiving input, and produces and set with the user of electronic equipment Put and the input of key signals that function control is related.Output device 840 may include the display devices such as display screen.
Namely：Above-mentioned electronic equipment includes：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are performed by one or more of processors so that one or more of processing When device is realized, proceed as follows：
The user identifier that the acquired real-time traffic data of extraction include；
According to the source of the real-time traffic data, information exchange platform corresponding with the real-time traffic data is determined；
Crowd's rule oriented that extraction described information interaction platform pre-defines；
Corresponding with crowd's rule oriented crowd orientation query interface is called, to the user identifier into line discipline Match somebody with somebody；
According to rule match as a result, handling the real-time traffic data.
Further, according to the source of the real-time traffic data, information corresponding with the real-time traffic data is determined Interaction platform includes：
It is to check that the operation of target medium triggers the real-time traffic of generation by user in real time in the real-time traffic data During data, supplier's platform is determined as information exchange platform corresponding with the real-time traffic data.
Further, according to the source of the real-time traffic data, information corresponding with the real-time traffic data is determined Interaction platform includes：
It is being issued by the traffic distribution module in flow transaction platform, to be bidded real-time in the real-time traffic data During data on flows, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data.
Further, crowd's rule oriented includes：Flow transaction platform crowd's rule oriented；Oriented with the crowd The corresponding crowd of rule, which orients query interface, to be included：Flow transaction platform has data-query interfaces by oneself.
Further, before crowd's rule oriented that extraction described information interaction platform pre-defines, further include：
Obtain the crowd that described information interaction platform is sent and define rule, in the flow transaction platform has database by oneself Search the user for defining rule with the crowd and matching；
It is that matched user's addition is corresponding with crowd definition rule in the flow transaction platform has database by oneself Regular label, and the regular label is supplied to corresponding information exchange platform；
Crowd's rule oriented includes the regular label；
It is described to call corresponding with crowd's rule oriented crowd orientation query interface, to the user identifier into professional etiquette Then matching includes：
Obtain flow transaction platform corresponding with crowd's rule oriented and have data-query interfaces by oneself；
The user identifier is sent with crowd's rule oriented and has data query by oneself to the flow transaction platform and connects Mouthful, to inquire about whether the user identifier hits crowd corresponding with the rule label.
Further, crowd's rule oriented includes：Outside platform crowd's rule oriented；With crowd's rule oriented Corresponding crowd, which orients query interface, to be included：External data queries interface；
Wherein, the outside platform includes at least one of following：
Data Query Platform associated with flow transaction platform, third party's data platform, supplier's platform and party in request Platform.
Further, before crowd's rule oriented that extraction described information interaction platform pre-defines, further include：
Crowd's list of labels that the outside platform provides is supplied to described information interaction platform；
Crowd's rule oriented includes crowd's label；
It is described to call corresponding with crowd's rule oriented crowd orientation query interface, to the user identifier into professional etiquette Then matching includes：
Obtain external data queries interface corresponding with crowd's rule oriented；
The user identifier and crowd's rule oriented are sent to the external data queries interface, with described in inquiry Whether user identifier hits crowd corresponding with crowd's label.
Further, according to rule match as a result, carrying out processing to the real-time traffic data includes：
If the real-time traffic data are passed through the traffic distribution module in flow transaction platform by rule match success Send to data associated with the target medium and launch end.
Further, according to rule match as a result, carrying out processing to the real-time traffic data includes：
According to rule match as a result, the rule of the real-time traffic Data Matching is packaged in real time bid request, and Real time bid request is sent to party in request's platform.
Further, calling crowd corresponding with crowd's rule oriented to orient query interface, the user is being marked Know after carrying out rule match, further include：
Obtain the attribute rule oriented that described information interaction platform pre-defines；
The attribute rule oriented and the user identifier are subjected to rule match；
According to rule match as a result, carrying out processing to the real-time traffic data includes：
Determine according to the matching result of crowd's rule oriented to the user identifier and to the attribute of the user identifier To the matching result of rule, the real-time traffic data are handled.
Obviously, it will be understood by those skilled in the art that above-mentioned each module of the invention or each step can be by as above The server is implemented.Alternatively, the embodiment of the present invention can be realized with the program that computer installation can perform, so that It can be stored in storage device and be performed by processor, the program can be stored in a kind of computer-readable deposit In storage media, storage medium mentioned above can be read-only storage, disk or CD etc.；Or they are fabricated to respectively Each integrated circuit modules, or the multiple modules or step in them are fabricated to single integrated circuit module to realize.This Sample, the present invention are not restricted to the combination of any specific hardware and software.
The foregoing is merely the preferred embodiment of the present invention, is not intended to limit the invention, for those skilled in the art For, the present invention can have various modifications and changes.All any modifications made within spirit and principles of the present invention, be equal Replace, improve etc., it should all be included in the protection scope of the present invention.

Claims (21)

  1. A kind of 1. information processing method, it is characterised in that including：
    The user identifier that the acquired real-time traffic data of extraction include；
    According to the source of the real-time traffic data, information exchange platform corresponding with the real-time traffic data is determined；
    Crowd's rule oriented that extraction described information interaction platform pre-defines；
    Call crowd corresponding with crowd's rule oriented to orient query interface, rule match is carried out to the user identifier；
    According to rule match as a result, handling the real-time traffic data.
  2. 2. according to the method described in claim 1, it is characterized in that, according to the source of the real-time traffic data, definite and institute Stating the corresponding information exchange platform of real-time traffic data includes：
    It is to check that the operation of target medium triggers the real-time traffic data of generation by user in real time in the real-time traffic data When, supplier's platform is determined as information exchange platform corresponding with the real-time traffic data.
  3. 3. according to the method described in claim 1, it is characterized in that, according to the source of the real-time traffic data, definite and institute Stating the corresponding information exchange platform of real-time traffic data includes：
    It is real-time traffic issued by the traffic distribution module in flow transaction platform, to be bidded in the real-time traffic data During data, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data.
  4. 4. according to the method described in claim 1, it is characterized in that：
    Crowd's rule oriented includes：Flow transaction platform crowd's rule oriented；People corresponding with crowd's rule oriented Group's orientation query interface includes：Flow transaction platform has data-query interfaces by oneself.
  5. 5. the according to the method described in claim 4, it is characterized in that, crowd pre-defined in extraction described information interaction platform Before rule oriented, further include：
    Obtain the crowd that described information interaction platform is sent and define rule, searched in the flow transaction platform has database by oneself The regular user to match is defined with the crowd；
    It is that matched user's addition defines regular corresponding rule with the crowd in the flow transaction platform has database by oneself Then label, and the regular label is supplied to corresponding information exchange platform；
    Crowd's rule oriented includes the regular label；
    It is described to call corresponding with crowd's rule oriented crowd orientation query interface, to the user identifier into line discipline With including：
    Obtain flow transaction platform corresponding with crowd's rule oriented and have data-query interfaces by oneself；
    The user identifier and crowd's rule oriented are sent to the flow transaction platform and have data-query interfaces by oneself, with Inquire about whether the user identifier hits crowd corresponding with the rule label.
  6. 6. according to the method described in claim 1, it is characterized in that：
    Crowd's rule oriented includes：Outside platform crowd's rule oriented；Crowd corresponding with crowd's rule oriented determines Include to query interface：External data queries interface；
    Wherein, the outside platform includes at least one of following：
    Data Query Platform associated with flow transaction platform, third party's data platform, supplier's platform and party in request's platform.
  7. 7. the according to the method described in claim 6, it is characterized in that, crowd pre-defined in extraction described information interaction platform Before rule oriented, further include：
    Crowd's list of labels that the outside platform provides is supplied to described information interaction platform；
    Crowd's rule oriented includes crowd's label；
    It is described to call corresponding with crowd's rule oriented crowd orientation query interface, to the user identifier into line discipline With including：
    Obtain external data queries interface corresponding with crowd's rule oriented；
    The user identifier and crowd's rule oriented are sent to the external data queries interface, to inquire about the user Identify whether hit crowd corresponding with crowd's label.
  8. 8. according to the method described in claim 2, it is characterized in that, according to rule match as a result, to the real-time traffic data Carrying out processing includes：
    If rule match success, the real-time traffic data are sent by the traffic distribution module in flow transaction platform End is launched to data associated with the target medium.
  9. 9. according to the method described in claim 3, it is characterized in that, according to rule match as a result, to the real-time traffic data Carrying out processing includes：
    According to rule match as a result, the rule of the real-time traffic Data Matching is packaged in real time bid request, and by institute Real time bid request is stated to send to party in request's platform.
  10. 10. according to the method described in claim 1, it is characterized in that, calling crowd corresponding with crowd's rule oriented Query interface is oriented, after carrying out rule match to the user identifier, is further included：
    Obtain the attribute rule oriented that described information interaction platform pre-defines；
    The attribute rule oriented and the user identifier are subjected to rule match；
    According to rule match as a result, carrying out processing to the real-time traffic data includes：
    Rule are oriented according to the matching result of crowd's rule oriented to the user identifier and to the attribute of the user identifier Matching result then, handles the real-time traffic data.
  11. A kind of 11. information processor, it is characterised in that including：
    User identifier extraction module, the user identifier included for extracting acquired real-time traffic data；
    Information exchange platform determining module, for the source according to the real-time traffic data, determines and the real-time traffic number According to corresponding information exchange platform；
    Crowd's rule oriented extraction module, the crowd's rule oriented pre-defined for extracting described information interaction platform；
    Interface calling module, for calling crowd corresponding with crowd's rule oriented to orient query interface, to the user Mark carries out rule match；
    Flow processing module, for according to rule match as a result, handling the real-time traffic data.
  12. 12. according to the devices described in claim 11, it is characterised in that described information interaction platform determining module, is specifically used for：
    , will when the real-time traffic data are to check that the operation of target medium triggers the real-time traffic data of generation by user Supplier's platform is determined as information exchange platform corresponding with the real-time traffic data.
  13. 13. according to the devices described in claim 11, it is characterised in that described information interaction platform determining module, is specifically used for：
    It is real-time traffic issued by the traffic distribution module in flow transaction platform, to be bidded in the real-time traffic data During data, party in request's platform is determined as information exchange platform corresponding with the real-time traffic data.
  14. 14. according to the devices described in claim 11, it is characterised in that：
    Crowd's rule oriented includes：Flow transaction platform crowd's rule oriented；People corresponding with crowd's rule oriented Group's orientation query interface includes：Flow transaction platform has data-query interfaces by oneself.
  15. 15. device according to claim 14, it is characterised in that further include：
    Crowd defines rule acquisition module, for crowd's rule oriented for pre-defining of extraction described information interaction platform it Before, obtain the crowd that described information interaction platform is sent and define rule；
    Searching module, defines what rule matched for being searched in having database by oneself in the flow transaction platform with the crowd User；
    Add module, for being that matched user's addition is defined with the crowd in having database by oneself in the flow transaction platform The corresponding regular label of rule, and the regular label is supplied to corresponding information exchange platform；
    Crowd's rule oriented includes the regular label；
    The interface calling module is specifically used for：
    Obtain flow transaction platform corresponding with crowd's rule oriented and have data-query interfaces by oneself；
    The user identifier and crowd's rule oriented are sent to the flow transaction platform and have data-query interfaces by oneself, with Inquire about whether the user identifier hits crowd corresponding with the rule label.
  16. 16. according to the devices described in claim 11, it is characterised in that：
    Crowd's rule oriented includes：Outside platform crowd's rule oriented；Crowd corresponding with crowd's rule oriented determines Include to query interface：External data queries interface；
    Wherein, the outside platform includes at least one of following：
    Data Query Platform associated with flow transaction platform, third party's data platform, supplier's platform and party in request's platform.
  17. 17. device according to claim 16, it is characterised in that further include：
    Crowd's list of labels provides module, for crowd's rule oriented for pre-defining of extraction described information interaction platform it Before, crowd's list of labels that the outside platform provides is supplied to described information interaction platform；
    Crowd's rule oriented includes crowd's label；
    The interface calling module is specifically used for：
    Obtain external data queries interface corresponding with crowd's rule oriented；
    The user identifier and crowd's rule oriented are sent to the external data queries interface, to inquire about the user Identify whether hit crowd corresponding with crowd's label.
  18. 18. device according to claim 12, it is characterised in that the flow processing module is specifically used for：
    If rule match success, the real-time traffic data are sent by the traffic distribution module in flow transaction platform End is launched to data associated with the target medium.
  19. 19. device according to claim 13, it is characterised in that the flow processing module is specifically used for：
    According to rule match as a result, the rule of the real-time traffic Data Matching is packaged in real time bid request, and by institute Real time bid request is stated to send to party in request's platform.
  20. 20. according to the devices described in claim 11, it is characterised in that further include,：
    Attribute rule oriented acquisition module, for calling crowd corresponding with crowd's rule oriented to orient query interface, After carrying out rule match to the user identifier, the attribute rule oriented that described information interaction platform pre-defines is obtained；
    Attribute rule oriented matching module, for the attribute rule oriented and the user identifier to be carried out rule match；
    The flow processing module, is specifically used for：
    Rule are oriented according to the matching result of crowd's rule oriented to the user identifier and to the attribute of the user identifier Matching result then, handles the real-time traffic data.
  21. 21. a kind of equipment, it is characterised in that the equipment includes：
    One or more processors；
    Storage device, for storing one or more programs,
    When one or more of programs are performed by one or more of processors so that one or more of processors are real The now method as described in any in claim 1-10.
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