CN107273384A - The determination method and apparatus of crowd's attribute - Google Patents
The determination method and apparatus of crowd's attribute Download PDFInfo
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- CN107273384A CN107273384A CN201610217159.8A CN201610217159A CN107273384A CN 107273384 A CN107273384 A CN 107273384A CN 201610217159 A CN201610217159 A CN 201610217159A CN 107273384 A CN107273384 A CN 107273384A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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Abstract
The embodiment of the invention discloses a kind of determination method and apparatus of crowd's attribute.Methods described includes：Receive crowd's definition rule that party in request sends；Searched in user database and define the user that rule matches with crowd；Identified for user's addition rule corresponding with crowd's definition rule of matching, and rule mark is supplied to party in request；According to the user to be checked mark and rule mark obtained in the crowd's hit inquiry request received from party in request, user database is inquired about, hit results of the user's mark to be checked in the corresponding user of rule mark are determined, and return to party in request.Technical scheme realizes passive response external request, export the technique effect for the hit results that single Cookie is identified to ad hoc rules, while Internet user privacy is ensured, by the controllable opening of the data capability of flow transaction platform to DSP, and then consumption figures and trading efficiency of the DSP on flow trading service platform can be greatly promoted.
Description
Technical field
The present embodiments relate to the determination method and dress of the information processing technology, more particularly to a kind of crowd's attribute
Put.
Background technology
Flow trading service platform, typically, Baidu's flow transactional services (Baidu Exchange Service,
Abbreviation BES), it is the transaction platform based on RTB (Real-Time Bidding, real time bid transaction) agreement,
Cover the floating resources of a large amount of high-quality, including door and each vertical industry website, cover extensively it is of all categories by
It is many.
Flow trading service platform allows DSP (Demand-Side Platform, technology provider of party in request)
Real time bid is carried out for displaying every time, the popularization material of matching is delivered.
In order to protect Internet user privacy and data safety, DSP is competing by flow trading service platform
During valency, it is only capable of obtaining basic user information from flow trading service platform, this results in DSP to promoting material
The judgement of exposure value lack and have a force data support, and then strong influence DSP is in flow transactional services
Consumption figure and trading efficiency on platform.Therefore, how the premise of Internet user's individual privacy is being ensured
Under, data value of the flow trading service platform to DSP output informations is lifted to greatest extent, to lift DSP
Consumption figure on flow trading service platform, is the huge problem that existing flow trading service platform faces.
The content of the invention
In view of this, the embodiment of the present invention provides a kind of determination method and apparatus of crowd's attribute, existing to optimize
The information providing technique of some flow trading service platforms, transaction effects of the lifting DSP on flow transaction platform
Rate.
In a first aspect, the embodiments of the invention provide a kind of determination method of crowd's attribute, including：
Receive crowd's definition rule that party in request sends；
Searched in user database and define the user that rule matches with the crowd；
Marked in the user database for user's addition rule corresponding with crowd definition rule of matching
Know, and the rule mark is supplied to the party in request；
According to the user to be checked mark and rule obtained in the crowd's hit inquiry request received from the party in request
Then identify, inquire about the user database, determine that user's mark to be checked is corresponding in rule mark
Hit results in user, and hit results are returned into the party in request.
In second aspect, the embodiment of the present invention additionally provides a kind of determining device of crowd's attribute, including：
Regular receiving module, the crowd for receiving party in request's transmission defines rule；
User's searching modul, the use that rule matches is defined for being searched in user database with the crowd
Family；
Rule mark add module, for user's addition in the user database for matching and the people
The corresponding rule mark of group's definition rule, and the rule mark is supplied to the party in request；
Crowd's attribute query module, for being obtained according in the crowd's hit inquiry request received from the party in request
The user to be checked mark and rule mark taken, inquires about the user database, determines the user to be checked
The hit results in the corresponding user of rule mark are identified, and hit results are returned into the party in request.
The embodiment of the present invention defines rule by the crowd that side is provided according to demand, is matching in user database
User addition with crowd definition rule it is corresponding rule identify, receive party in request input information inquiring request,
It is determined that technological means of the inquiry user mark to the hit results of rule mark, realizing please outside passive response
Ask, export the technology for the hit results that single Cookie (namely inquiry user mark) is identified to ad hoc rules
Effect, it is while ensure that the privacy of Internet user, the data capability of flow transaction platform is controllable
Open to DSP, to instruct the accurate dispensing of promotion message, and then DSP can be greatly promoted in flow friendship
Consumption figure and trading efficiency on easy service platform, improve uses of the DSP to flow trading service platform
Experience.
Brief description of the drawings
Fig. 1 is a kind of flow chart of the determination method of crowd's attribute of first embodiment of the invention；
Fig. 2 is a kind of flow chart of the determination method of crowd's attribute of second embodiment of the invention；
Fig. 3 is a kind of schematic diagram of concrete application scene of second embodiment of the invention；
Fig. 4 is a kind of flow chart of the determination method of crowd's attribute of third embodiment of the invention；
Fig. 5 is a kind of flow chart of the determination method of crowd's attribute of fourth embodiment of the invention；
Fig. 6 is a kind of schematic diagram of concrete application scene of fourth embodiment of the invention；
Fig. 7 is a kind of flow chart of the determination method of crowd's attribute of fifth embodiment of the invention；
Fig. 8 is a kind of structure chart of the determining device of crowd's attribute of sixth embodiment of the invention.
Embodiment
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with the accompanying drawings to the present invention
Specific embodiment is described in further detail.It is understood that specific embodiment described herein is only
It is only used for explaining the present invention, rather than limitation of the invention.
It also should be noted that, for the ease of description, portion related to the present invention is illustrate only in accompanying drawing
Divide rather than full content.It should be mentioned that some show before exemplary embodiment is discussed in greater detail
Example property embodiment is described as processing or the method described as flow chart.Although flow chart by operations (or
Step) it is described as the processing of order, but many of which operation can be by concurrently, concomitantly or together
When implement.In addition, the order of operations can be rearranged.The processing can when its operations are completed
To be terminated, it is also possible to the additional step being not included in accompanying drawing.The processing can correspond to
Method, function, code, subroutine, subprogram etc..
For clear, clear description various embodiments of the present invention, the realization principle of the present invention is subjected to letter first
It is single to introduce.
As stated in the Background Art, existing flow transaction platform is in order to protect Internet user privacy and data
Safety, only can to DSP provide basis user profile (age, sex and occupation etc.), DSP according to
Such basic user information can not accurately judge to promote the exposure value of material.
In order to solve above-mentioned technical problem on the premise of Internet user privacy is ensured, inventor's creativeness
Propose：Rule is defined by DSP construction crowds and is sent to flow transaction platform (for example, DSP collections are had
The user for having automobile purchase power has some conventional search terms, such as：Automobile friend's meeting, vehicle insurance, air bag with
And self-driving travel etc., DSP can define rule using these search terms being collected into as the crowd), flow is handed over
Easy platform is after the crowd of acquisition definition rule, user database (typical, the online Cookie of user)
In for the crowd define rule matched user addition rule mark.Meanwhile, in order to ensure privacy of user,
Flow transaction platform can't return to the user of matching DSP, but only return to rule mark
DSP.Afterwards, when DSP wants to determine whether a certain user meets crowd's definition rule of oneself construction,
Rule mark transmission to the flow that the user's mark and flow transaction platform of the user can be returned to is merchandised flat
Platform, flow transaction platform inquiry user database determines the user to the regular hit situation identified, and to
DSP returns to corresponding hit results, and DSP is according to this hit results, it is possible to determine whether to be necessary to
The user promotes material.
Obviously, conceived based on foregoing invention, flow transaction platform will not the target of paying close attention to DSP of active use
The information at family (crowd of matching defines the user of rule) is supplied directly to DSP, but passes through passive response
Mode help DSP to verify whether its user provided meets its defined crowd definition rule, namely
It can realize while ensure that the privacy of Internet user, the data capability of flow transaction platform is controllable
Opening to DSP.
First embodiment
A kind of flow chart of the determination method for crowd's attribute that Fig. 1 provides for first embodiment of the invention, this reality
Applying the method for example can be performed by the determining device of crowd's attribute, and the device can pass through hardware and/or software
Mode is realized, and can be typically integrated in server, typically, and the server can preferably be handed over for flow
The server of easy platform (for example, Baidu's flow transaction platform etc.).The method of the present embodiment is specifically included：
110th, crowd's definition rule that party in request sends is received.
In the present embodiment, the party in request can specifically refer to the advertisement promotion for having crowd's attribute definition demand
Business, typically, the party in request are specifically as follows foregoing DSP.
It is understood that a crowd with particular community will necessarily have certain general character characteristic, because
This, the crowd define rule specifically refer to can for divide crowd's attribute one or more characteristic
According to.For example, if party in request is the advertisement promotion business of mother and baby's brand, the party in request is paid close attention to
A target group be mainly " mother new hand ", if be defined by characteristic to this class crowd
If, it is clear that it can be found that this search keyword of class " mother new hand " in internet has necessarily
General character, for example, always search for " neonate ", " nursing ", " diatery supplement " and " paper diaper " etc.
Keyword；Or always access the child-bearing website of some such as " mother side " or " baby tree " classes.
Accordingly, crowd's definition rule can specifically include keyword set or URL (Uniform
Resource Locator, URL) collection, party in request is by the way that the crowd positioned needed for it is used
Keyword set or set of URL are described, and then can generate required crowd's locating rule.
Further, such as precedent, if the advertisement promotion business of mother and baby's brand has grasped some in itself has allusion quotation
The online Cookie of the user of " mother new hand " feature of type, then directly can make these online Cookie
Rule is defined for crowd.Wherein, so-called Cookie, refers to website to distinguish user identity, conversate
The data for tracking and being stored on user local terminal.
It is, of course, understood that the user, which defines rule, can also include other forms, such as：Directly
Connect and user characteristics is defined, " less than 35 years old, mother " etc., the present embodiment is to this and is not limited.
Obviously, rule (keyword set, set of URL or Cookie are defined by defining different types of crowd
Collection etc.), the different crowd that can meet party in request defines demand, and then can improve the flexibility of whole scheme.
120th, searched in user database and define the user that rule matches with the crowd.
In the present embodiment, can be in user database after crowd's definition rule that party in request provides is obtained
Middle lookup defines the user that rule matches with the crowd.
Wherein, be stored with different user and the user profile with user-association in the user database, its
In, the information that the user profile can independently report for user, for example, user is in registered members or conjunction
The personal information (for example, sex, age or occupation etc.) independently reported during method login user, or
By capturing the user profile acquired in user behavior data, typically, by the online Cookie for capturing user
And history URL that the user obtained once searched for or browsed search term or user once accessed etc..
One of the present embodiment preferred embodiment in, what is stored in the user database uses to be various
The online Cookie at family, due to the general record history internet behavior of user in Cookie, in the present embodiment
In the online Cookie of user is also referred to as User action log.
Wherein it is possible to which the user that party in request sends is defined into the user that rule directly includes with each Cookie
Behavioral data (for example, behavioural characteristic keyword, i.e.,：User once searched for or browsed keyword,
Or history accesses URL etc.) match, and the Cookie that the match is successful is determined directly as with the crowd
The user that adopted rule matches；
Further, due to generally comprising the identification information of user in online Cookie, if for example,
User is surfed the Net by desktop computer, then user's mark that the online Cookie generated includes is mainly user at it
The login account (for example, Baidu's account or ends of the earth account etc.) registered in the website browsed, if with
Family is by surfing Internet with cell phone, then user's mark that the online Cookie generated includes is mainly the IMEI of mobile phone
(International Mobile Equipment Identity, International Mobile Station Equipment Identification), more specifically, if
User is surfed the Net based on IOS (Internetwork Operating System, internet operating system), then is generated
Online Cookie in can also be IOS systems IDFA (Identifier For Advertising, advertisements
Know symbol).It therefore, it can by way of decrypting Cookie, the Cookie stored in user database entered
Row parsing, and the user parsed is identified, and identify with user that corresponding User action log is corresponding to be deposited
Storage.
Accordingly, can be first by the use stored in user database when carry out crowd defines the matching of rule
Family user behaviors log and the crowd definition rule are matched, and by with the User action log pair that the match is successful
The user's mark answered defines the user that rule matches as with the crowd.
130th, user's addition rule corresponding with crowd definition rule in the user database for matching
Then identify, and the rule mark is supplied to the party in request.
If as it was previously stated, the user matched in user database be specific Cookie, can with
It is directly Cookie addition rule marks in the data bank of family；If the user matched in subscriber data is use
Family is identified, then can be user mark addition rule mark in user database.
Wherein, what the rule mark can automatically generate for system is corresponding only with crowd definition rule
One mark.
It is understood that the crowd that flow transaction platform can receive the transmission of one or more party in request determines
Adopted rule, can also receive one or more crowd definition rule that same party in request sends, accordingly,
Same user in user database may define rule with one or more crowd and match, therefore,
In order to realize that the regular user matched is defined to different crowd to be distinguished by, it is necessary to for different crowd definition
The user of rule match adds unique mark (rule mark) in user database, and rule mark is returned
Corresponding party in request is back to, so that the party in request is inquired about for rule mark.
For example, party in request 1 have sent rule 1 and rule 2 to flow transaction platform, flow transaction platform exists
It is user's addition rule mark 000001 of the matching of rule 1 in user database, is the user of the matching of rule 2
Addition rule mark 000002, and rule mark 000001 and 000002 is returned into party in request 1；Need
The side of asking 2 have sent rule 3 to flow transaction platform, and flow transaction platform is rule 3 in user database
The user's addition rule mark 000003 matched somebody with somebody, and rule mark 000003 is returned into party in request 2.
140th, according to the user to be checked mark obtained in the crowd's hit inquiry request received from the party in request
With rule mark, the user database is inquired about, determines that user's mark to be checked is right in rule mark institute
Hit results in the user answered, and hit results are returned into the party in request.
As it was previously stated, flow transaction platform is after user's addition rule that rule is defined to match crowd is identified,
The user of matching can't be directly returned to party in request, but passive response party in request inquiry request can be passed through
Mode, whether the checking user that is provided of party in request can hit the crowd's definition rule provided before it.
Accordingly, flow transaction platform hits inquiry request firstly the need of the crowd for receiving party in request's transmission,
Wherein, include in crowd's hit inquiry request that party in request sends：User's mark to be checked and rule mark
Know.
Flow transaction platform obtains the user to be checked mark that crowd's hit inquiry request includes in parsing
And after rule mark, by inquiring about user database, checking is corresponding with user's mark to be checked to be used
Whether family includes the rule mark, and returns to corresponding hit results.
Accordingly, user's mark to be checked can include at least one of following：
User is setting the IDFA of the login account registered on website, the IMEI of user terminal, user terminal,
And the physical address of user equipment.
The benefit so set is：By being stored and the corresponding user of different user mark in user database
User behaviors log, it is possible to achieve rule is hit for same crowd, at multiple distinct devices (desktop computer, mobile phone)
User in find corresponding matching user, and then the different types of use that can just send according to demand
The query demand of family mark, returns to corresponding hit results, and add the embodiment of the present invention inquires about energy across screen
Power, improves versatility and the flexibility of whole system.
One of the present embodiment preferred embodiment in, if crowd hit inquiry request only includes
One rule mark, then be specifically optimized for hit, miss or do not find by the hit results；
This preferred embodiment is mainly used in the judgement of single crowd's attribute, namely whether a user hits
Some rule mark, accordingly, hit results also mainly include above-mentioned three kinds of situations (hit, it is miss
Or do not find).
The present embodiment another preferred embodiment in, if the crowd hit inquiry request include
At least two rule marks, then be specifically optimized for the user to be checked by the hit results and identify hit
The list of rule mark.
This preferred embodiment is mainly used in the judgement of many crowd's attributes, and this preferred embodiment is primarily adapted for use in
Actual marketing activity scene, in a specific example, " XX stores " needs to do once year-end promotion,
The content of promotion mainly includes：" mother and baby, number, makeups and dress ornament ".Therefore, party in request can construct
One regular identification sets, the regular identification sets include 4 rule marks (001,002,003,004),
The user that this 4 rule marks are directed to above-mentioned 4 promotional contents respectively matches.Therefore, if crowd
Hit inquiry request includes above-mentioned regular identification sets (at least two rule mark in other words), then hit results
Specifically include can the user to be checked mark hit rule mark list, if for example, to be checked
User has hit 001 and 003 in above-mentioned regular identification sets, then the hit results returned be specifically as follows 001,
003 } result of this tabular form.
The embodiment of the present invention defines rule by the crowd that side is provided according to demand, is matching in user database
User addition with crowd definition rule it is corresponding rule identify, receive party in request input information inquiring request,
It is determined that technological means of the inquiry user mark to the hit results of rule mark, realizing please outside passive response
Ask, export the technology for the hit results that single Cookie (namely inquiry user mark) is identified to ad hoc rules
Effect, it is while ensure that the privacy of Internet user, the data capability of flow transaction platform is controllable
Open to DSP, to instruct the accurate dispensing of promotion message, and then DSP can be greatly promoted in flow friendship
Consumption figure and trading efficiency on easy service platform, improve uses of the DSP to flow trading service platform
Experience.
On the basis of the various embodiments described above, before crowd's definition rule that party in request sends is received, may be used also
With including：
Receive the demand user login information of party in request's input；If verifying the demand User logs in letter
Cease for legal log-on message, then the crowd's definition for receiving party in request's transmission is regular.
Further, crowd's hit inquiry request can also include：Demand user login information；
Accordingly, the user database is inquired about, determines that user's mark to be checked is right in rule mark institute
Hit results in the user answered, and hit results are returned into the party in request can specifically include：
If it is legal log-on message to verify the demand user login information, the user database is inquired about,
Determine hit results of the user's mark to be checked in the corresponding user of rule mark.
The benefit so set is：The controlled opening of the data capability of flow transaction platform is met to some
The party in request of condition, for example, party in request or some prestige by registering and signing data confidentiality agreement
Relatively good party in request of qualification etc., and then the data safety of internet domestic consumer can be ensured significantly, one
Determine to ensure that the reliability of scheme in degree.
Second embodiment
Fig. 2 is a kind of flow chart of the determination method of crowd's attribute of second embodiment of the invention.The present embodiment
Optimized based on above-described embodiment, in the present embodiment, the crowd is defined into the specific optimization of rule
For keyword set；Accordingly, it will be searched in user database and define the use that rule matches with the crowd
Family is specifically optimized for：Based on the User action log of the user database, user behavior feature critical is extracted
Word；Any one keyword in the user behavior characteristic key words extracted hit the keyword set
When, it is defined as defining the user that rule matches with the crowd.
Accordingly, the method for the present embodiment is specifically included：
210th, the keyword set that party in request sends is received.
In the present embodiment, the crowd defines rule and specifically includes keyword set.
Wherein, one or more keyword can be included in the keyword set.
In a preferred embodiment of the present embodiment, it is contemplated that if in the keyword set that party in request sends
Including keyword number it is fewer, then party in request that a comparison is can be carried out to the user finally matched is smart
Accurate behavioural characteristic positioning, in order to farthest protect the privacy of user, in the preferred embodiment may be used
To limit the entry number in keyword set.
Typically, before targeted customer's mark that lookup matches with the keyword set in user database,
It can include：If verifying the pass not included mutually that the keyword set that the party in request sends includes
Keyword number is more than first threshold (for example, first threshold can be set into 50), then performs in subscriber data
The operation of the targeted customer's mark matched with the keyword set is searched in storehouse；Otherwise, to the party in request
Invalid rule feedback is returned to, to indicate that the party in request resends the keyword set.
The benefit so set is：The obfuscation of user behavior feature is realized, data are being opened to party in request
While ability, the privacy of user is also farthest protected.
220th, a User action log is sequentially obtained from user database, and extracts the user behavior day
The user behavior characteristic key words that will includes.
230th, judge whether the user behavior characteristic key words extracted from User action log hit the pass
Any one keyword that keyword is concentrated, if so, performing 240；Otherwise, 250 are performed.
240th, the User action log is defined as defining the user that rule matches with the crowd, performed
250。
In the present embodiment, the User action log for hitting any one keyword in keyword set is defined as
The user matched with the keyword set (in other words crowd definition rule), the benefit so set is,
The further behavioural characteristic for having obscured user a, that is to say, that even if tool may finally be known in party in request
The user of body has hit the keyword set, but is also that can not precisely judge that the user hits on earth is which
Individual specific keyword, and then further protect the individual privacy of user.
But, it will be appreciated by persons skilled in the art that except any one keyword can will be hit
User action log as matching user, will can also hit the User action logs of multiple keywords as
With user, specific matching way here and is not limited.
Meanwhile, it is directly to be defined as User action log and the keyword set phase in the present embodiment
The user's matched somebody with somebody.Certainly, it will be appreciated by persons skilled in the art that can also be by User action log pair
The user answered is identified as the user matched with the keyword set, and the present embodiment is to this and is not limited.
Whether the 250th, judge currently processed User action log is the last item behavior day in user database
Will：If so, performing 260；Otherwise, 220 are returned.
260th, user's addition rule corresponding with crowd definition rule in the user database for matching
Then identify, and the rule mark is supplied to the party in request.
270th, according to the user to be checked mark obtained in the crowd's hit inquiry request received from the party in request
With rule mark, the user database is inquired about, determines that user's mark to be checked is right in rule mark institute
Hit results in the user answered, and hit results are returned into the party in request.
Figure 3 illustrates a kind of concrete application scene of second embodiment of the invention.As shown in figure 3, certain
The advertisement promotion business of automobile brand provides a keyword set as crowd to flow transaction platform and defines rule
Then, this keyword set includes：Vocabulary such as " masses ", " BMW " and " car exhibition ", flow transaction is flat
Platform can obtain the user matched with the keyword set by being inquired about in user database, and in user
It is these users addition rule mark in data bank.Afterwards, advertisement promotion business can just inquire about determination it is a certain
Whether whether individual user meets its crowd's definition rule defined previously, and then can will be to the user with decision-making
Promote corresponding automobile brand advertisement.
The embodiment of the present invention, by the keyword set that side is provided according to demand, is the use matched in user database
Family addition rule mark corresponding with keyword set, receives the information inquiring request of party in request's input, it is determined that looking into
Technological means of user's mark to the hit results of rule mark is ask, passive response external request is realized, it is defeated
Go out the technique effect for the hit results that single Cookie (namely inquiry user mark) is identified to ad hoc rules,
While ensure that the privacy of Internet user, the controllable opening of the data capability of flow transaction platform is given
DSP, to instruct the accurate dispensing of promotion message, and then can greatly promote DSP in flow transactional services
Consumption figure and trading efficiency on platform, improve usage experiences of the DSP to flow trading service platform.
Meanwhile, by way of limiting the keyword number lower limit that keyword set includes, and matching
Once the behavioural characteristic keyword extracted from the User action log of the user database hits institute in journey
State any one keyword in keyword set, it is determined that for the side of the user matched with the keyword set
Formula, it is possible to achieve the technique effect for the user behavior feature that obfuscation party in request finally obtains, further to add
Protection to privacy of user by force.
Further, since the simple possible of Keywords matching, the method for the present embodiment can be sent in party in request
After crowd's definition rule, in one very short time (typical, in units of second level), real-time response is needed
The crowd's hit inquiry request for the side of asking, and then the real-time query demand of party in request can be greatly improved.
3rd embodiment
Fig. 4 is a kind of flow chart of the determination method of crowd's attribute of third embodiment of the invention.The present embodiment
Optimized based on above-described embodiment, in the present embodiment, crowd's definition rule is specifically optimized for URL
Collection；Accordingly, it will search that to define the regular user matched with the crowd specifically excellent in user database
Turn to：Based on the User action log of the user database, extract user's history and access URL；Carried
When the user's history of taking-up accesses any one URL in the URL hits set of URL, it is defined as and institute
The crowd of stating defines the user that rule matches.
Accordingly, the method for the present embodiment is specifically included：
410th, the set of URL that party in request sends is received.
In the present embodiment, the crowd defines rule and specifically includes set of URL.
Wherein, one or more URL can be included in the set of URL.
One of the present embodiment preferred embodiment in, searched and the set of URL in user database
Before the targeted customer's mark matched, it can also include：
If verifying that the unduplicated URL entry numbers that the set of URL that the party in request sends includes are big
In Second Threshold (for example, Second Threshold can be set into 50), then perform in user database search with
The operation for targeted customer's mark that the set of URL matches；Otherwise, invalid rule is returned to the party in request
Feedback, to indicate that the party in request provides the set of URL again.
420th, a User action log is sequentially obtained from user database, and extracts the user behavior day
The user's history that will includes accesses URL.
430th, judge that the user's history extracted from User action log accesses whether URL hits the URL
In any one URL, if so, perform 440；Otherwise, 450 are performed.
440th, the User action log is defined as defining the user that rule matches with the crowd, performed
450。
Whether the 450th, judge currently processed User action log is the last item behavior day in user database
Will：If so, performing 460；Otherwise, 420 are returned.
460th, user's addition rule corresponding with crowd definition rule in the user database for matching
Then identify, and the rule mark is supplied to the party in request.
470th, according to the user to be checked mark obtained in the crowd's hit inquiry request received from the party in request
With rule mark, the user database is inquired about, determines that user's mark to be checked is right in rule mark institute
Hit results in the user answered, and hit results are returned into the party in request.
The technical scheme of the present embodiment by way of limiting the URL number lower limits that set of URL includes, with
And the user's history once extracted in the matching process from the User action log of the user database is visited
Ask that URL hits any one URL in the set of URL, it is determined that match with the set of URL
The mode of user, it is possible to achieve the technique effect for the user behavior feature that obfuscation party in request finally obtains, with
Further strengthen the protection to privacy of user.
Fourth embodiment
Fig. 5 is a kind of flow chart of the determination method of crowd's attribute of fourth embodiment of the invention.The present embodiment
Optimized based on above-described embodiment, in the present embodiment, the crowd is defined into the specific optimization of rule
For Cookie collection；Accordingly, it will be searched in user database and define the use that rule matches with the crowd
Family is specifically optimized for：Obtain user's mark to be matched corresponding with the Cookie collection；In the subscriber data
In storehouse, search first user corresponding with user's mark to be matched and identify, and obtain and the described first use
Family identifies corresponding first User action log；Extract crowd corresponding with first User action log special
Reference ceases, wherein, the crowd characteristic information includes public attribute information, and/or behavior characteristic information；Root
According to the crowd characteristic information, searched in the user database, obtain and believe with the crowd characteristic
Corresponding second user user behaviors log is ceased, and obtains second user corresponding with the second user user behaviors log
Mark；According to first user mark and second user mark, advised it is determined that being defined with the crowd
The user then matched.
Accordingly, the method for the present embodiment is specifically included：
510th, the Cookie collection that party in request sends is received.
In the present embodiment, the crowd defines rule and specifically includes Cookie collection.
520th, user's mark to be matched corresponding with the Cookie collection is obtained.
As it was previously stated, generally comprising the identification information of user in Cookie, pass through what party in request was uploaded
Cookie collection carries out certain data processing (for example, data deciphering), can obtain the Cookie and concentrate
Including the identification information of user identified as user to be matched.
530th, in the user database, first user mark corresponding with user's mark to be matched is searched
Know, and obtain the first User action log corresponding with the first user mark.
In the present embodiment, one or more user behavior day is included in first User action log
Will.
540th, crowd characteristic information corresponding with first User action log is extracted.
In the present embodiment, the crowd characteristic information can specifically include public attribute information, and/or behavior
Characteristic information.
Wherein, crowd characteristic information corresponding with first User action log is extracted to specifically refer to extract institute
State the crowd characteristic letter included jointly in most daily records (for example, more than half) in the first User action log
Breath.
The public attribute information, specifically refer to user essential information (for example, sex, age bracket or
Occupation etc.), the behavioural characteristic keyword or history that the behavior characteristic information specifically refers to user access URL
Etc. behavior characteristic information.
550th, according to the crowd characteristic information, searched in the user database, obtain with it is described
The corresponding second user user behaviors log of crowd characteristic information, and obtain corresponding with the second user user behaviors log
Second user mark.
In the present embodiment, it is contemplated that the Cookie that party in request provides concentrates the Cookie included to be to have a fixed number
The mesh upper limit, therefore, the user's mark finally matched by the Cookie is also limited.For example, needing
The Cookie that the side of asking is provided is 10000, the user that may be finally matched by this 10000 Cookie
Mark only 1000 (limitation of the main subscriber data for considering to store in user database), matching effect
Fruit is simultaneously bad.In order to further expand Cookie collection and the hit rate to user in user database, obtaining
After user's mark, by extracting the common feature with the corresponding user of user's mark, and according to the common feature weight
Newly lookup (similarity mode amplification) is amplified in user database, and then can finally improve Cookie
Collect the number of users finally matched.
560th, identified according to first user mark and the second user, it is determined that being defined with the crowd
The user that rule matches.
570th, user's addition rule corresponding with crowd definition rule in the user database for matching
Then identify, and the rule mark is supplied to the party in request.
580th, according to the user to be checked mark obtained in the crowd's hit inquiry request received from the party in request
With rule mark, the user database is inquired about, determines that user's mark to be checked is right in rule mark institute
Hit results in the user answered, and hit results are returned into the party in request.
The technical scheme of the present embodiment, should except directly after the Cookie collection that party in request provides is obtained
Outside Cookie collection is matched with the user in user database, also it is extracted corresponding with the Cookie collection
The general character characteristic of user, and then can realize lookup is amplified to the Cookie collection in user database,
And then the number of users that Cookie collection is finally matched is improved, help party in request is more widely identified needed for it
Target group.
Figure 6 illustrates a kind of concrete application scene of fourth embodiment of the invention.As shown in fig. 6, needing
The side of asking is specially the advertisement promotion business for senior white collar, and the party in request have found some typical white collars first
Crowd, and the online Cookie generation Cookie collection of these typical white collar crowds is obtained, afterwards by the Cookie
Collection is sent to flow transaction platform.Flow transaction platform after handling the Cookie data concentrated,
Lookup is amplified in user database, the user matched with the Cookie collection may finally be obtained, and
It is these users addition rule mark in user database.Advertisement promotion business can just inquire about determination afterwards
Whether whether some user meets its crowd's definition rule defined previously, and then can will be to this with decision-making
User promotes corresponding brand advertising.
5th embodiment
Fig. 7 is a kind of flow chart of the determination method of crowd's attribute of fifth embodiment of the invention.The present embodiment
Optimized based on above-described embodiment, in the present embodiment, receiving crowd's definition that party in request sends
While regular, further preferably include：Reception defines regular corresponding timeliness parameter with the crowd；Accordingly,
It will be searched in user database and define the regular user matched with the crowd and be specifically optimized for：Described
The User action log for meeting the timeliness parameter is obtained in user database；Based on the User action log,
Search and define the user that rule matches with the crowd.
Accordingly, the method for the present embodiment is specifically included：
710th, crowd's definition rule and timeliness parameter that party in request sends are received.
In the present embodiment, it is contemplated that the real-time that internet information updates, flow transaction platform is obtaining people
While group's definition rule, corresponding timeliness parameter (for example, in 1-30 days) is also obtained, to obtain at this
The user that crowd defines rule is met in timeliness parameter.
720th, the User action log for meeting the timeliness parameter is obtained in the user database.
730th, based on the User action log, search and define the user that rule matches with the crowd.
740th, user's addition rule corresponding with crowd definition rule in the user database for matching
Then identify, and the rule mark is supplied to the party in request.
750th, the crowd's hit inquiry request sent according to the party in request obtains user's mark to be checked and rule
Mark, inquires about the user database, determines user's mark to be checked in the corresponding use of rule mark
Hit results in family, and hit results are returned into the party in request.
The technical scheme of the present embodiment is by receiving the timeliness parameter of party in request's transmission and being obtained according to the timeliness parameter
Take the mode of the User action log matched so that the user finally matched have it is ageing, and then cause
The Query Result of final crowd's hit inquiry request more meets the actual demand of party in request.
On the basis of the various embodiments described above, in the user database for matching user addition with it is described
After the corresponding rule mark of crowd's definition rule, it can also include：User's addition and the people for matching
Group defines regular corresponding party in request's mark；When meeting pushing condition, identified according to the party in request by institute
Rule is stated to identify to the push of corresponding party in request.
One of the present embodiment preferred embodiment in, when meeting pushing condition, according to the demand
Side's mark, which identifies the rule, to be pushed to corresponding party in request and can include：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know；Inquire about the user database, obtain the rule for treating bidding user's mark hit and identify, Yi Jiyu
The rule identifies corresponding party in request's mark；If meet setting flow recommendation rules, to the need
The side of asking identifies corresponding party in request and sends the rule mark.
The present embodiment another preferred embodiment in, when meeting pushing condition, according to the need
The side's of asking mark, which identifies the rule, to be pushed to corresponding party in request and can include：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know and sequence information, wherein, the sequence information includes：At least two rule marks and party in request's mark
Know；Inquire about the user database, obtain the list that the rule for treating bidding user's mark hit is identified；
The list is sent to party in request corresponding with party in request mark.
In above-mentioned two preferred embodiment, flow transaction platform is pushing current exposure (in fact to party in request
When flowing of access data) correspondence user data when, can be to being made by oneself before each party in request on flow transaction platform
The rule mark of justice is intercepted, it is ensured that each party in request only receives each self-defined mistake, current exposure hit
Rule mark.
Sixth embodiment
Figure 8 illustrates a kind of structure chart of the determining device of crowd's attribute of sixth embodiment of the invention.
As shown in figure 8, described device includes：
Regular receiving module 81, the crowd for receiving party in request's transmission defines rule.
User's searching modul 82, defines what rule matched for being searched in user database with the crowd
User.
Rule mark add module 83, in the user database for matching user addition with it is described
The corresponding rule mark of crowd's definition rule, and the rule mark is supplied to the party in request.
Crowd's attribute query module 84, for according in the crowd's hit inquiry request received from the party in request
The user to be checked obtained identifies and rule mark, inquires about the user database, determines the use to be checked
Hit results of the family mark in the corresponding user of rule mark, and hit results are returned into the demand
Side.
The embodiment of the present invention defines rule by the crowd that side is provided according to demand, is matching in user database
User addition with crowd definition rule it is corresponding rule identify, receive party in request input information inquiring request,
It is determined that technological means of the inquiry user mark to the hit results of rule mark, realizing please outside passive response
Ask, export the technology for the hit results that single Cookie (namely inquiry user mark) is identified to ad hoc rules
Effect, it is while ensure that the privacy of Internet user, the data capability of flow transaction platform is controllable
Open to DSP, to instruct the accurate dispensing of promotion message, and then DSP can be greatly promoted in flow friendship
Consumption figure and trading efficiency on easy service platform, improve uses of the DSP to flow trading service platform
Experience.
On the basis of the various embodiments described above, user's mark can include at least one of following：
User is setting the login account registered on website, the International Mobile Station Equipment Identification of user terminal, user
The advertisement indications of terminal, and user equipment physical address.
On the basis of the various embodiments described above, crowd's definition rule can specifically include keyword set；
Accordingly, user's searching modul specifically can be used for：
Based on the User action log of the user database, user behavior characteristic key words are extracted；
Any one keyword in the user behavior characteristic key words extracted hit the keyword set
When, it is defined as defining the user that rule matches with the crowd.
On the basis of the various embodiments described above, crowd's definition rule can specifically include set of URL；
Accordingly, user's searching modul specifically can be used for：
Based on the User action log of the user database, extract user's history and access URL；Extracted
The user's history that goes out accesses URL when hitting any one URL in the set of URL, be defined as with it is described
Crowd defines the user that rule matches.
On the basis of the various embodiments described above, crowd's definition rule can specifically include Cookie collection；
Accordingly, user's searching modul specifically can be used for：
Obtain user's mark to be matched corresponding with the Cookie collection；
In the user database, first user mark corresponding with user's mark to be matched is searched,
And obtain the first User action log corresponding with the first user mark；
Crowd characteristic information corresponding with first User action log is extracted, wherein, the crowd characteristic
Information includes public attribute information, and/or behavior characteristic information；
According to the crowd characteristic information, searched, obtained and the crowd in the user database
The corresponding second user user behaviors log of characteristic information, and obtain corresponding with the second user user behaviors log the
Two users identify；
According to first user mark and second user mark, it is determined that defining rule with the crowd
The user matched.
On the basis of the various embodiments described above, it can also include：Rule verification module, is used for：
Searched in user database before defining the user that matches of rule with the crowd, if checking institute
The crowd for stating party in request's transmission defines the unduplicated regular quantity that rule includes and is more than given threshold,
Then perform the operation searched in user database and the user that rule matches is defined with the crowd；Otherwise,
Invalid rule feedback is returned to the party in request, is advised with indicating that the party in request provides crowd's definition again
Then.On the basis of the various embodiments described above, it can also include：Timeliness parameter receiving module, is used for：
While crowd's definition rule that party in request sends is received, receive corresponding with crowd definition rule
Timeliness parameter；
Accordingly, user's searching modul specifically can be used for：
The User action log for meeting the timeliness parameter is obtained in the user database；
Based on the User action log, search and define the user that rule matches with the crowd.
On the basis of the various embodiments described above, it can also include：
Party in request identify add module, in the user database for matching user addition with it is described
It is right for the user's addition and crowd definition rule of matching after the corresponding rule mark of crowd's definition rule
The party in request's mark answered；
Rule mark pushing module, for when meeting pushing condition, according to party in request mark by described in
Rule is identified to be pushed to corresponding party in request.
On the basis of the various embodiments described above, if crowd hit inquiry request includes a rule mark,
Then the hit results can specifically include hit, it is miss or do not find；
If crowd's hit inquiry request includes at least two rule marks, the hit results are specific
The list of the rule mark of user's mark hit to be checked can be included.
On the basis of the various embodiments described above, rule mark pushing module specifically can be used for：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know；
Inquire about the user database, obtain the rule for treating bidding user's mark hit and identify, Yi Jiyu
The rule identifies corresponding party in request's mark；
If meeting setting flow recommendation rules, to party in request's transmission institute corresponding with party in request mark
State regular mark.
On the basis of the various embodiments described above, rule mark pushing module specifically can be used for：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know and sequence information, wherein, the sequence information includes：At least two rule marks and party in request's mark
Know；
Inquire about the user database, obtain the list that the rule for treating bidding user's mark hit is identified；
The list is sent to party in request corresponding with party in request mark.
The determining device for crowd's attribute that the embodiment of the present invention is provided can be used for performing any embodiment of the present invention
The determination method of crowd's attribute of offer, possesses corresponding functional module, realizes identical beneficial effect.
Obviously, it will be understood by those skilled in the art that above-mentioned each module of the invention or each step can lead to
Server as described above is crossed to implement.Alternatively, the embodiment of the present invention can be executable with computer installation
Program realize, performed so as to be stored in storage device by processor, described journey
Sequence can be stored in a kind of computer-readable recording medium, and storage medium mentioned above can be read-only deposits
Reservoir, disk or CD etc.；Either they are fabricated to respectively each integrated circuit modules or by they
In multiple modules or step single integrated circuit module is fabricated to realize.So, the present invention is not restricted to
The combination of any specific hardware and software.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, for this area skill
For art personnel, the present invention can have various changes and change.All institutes within spirit and principles of the present invention
Any modification, equivalent substitution and improvements of work etc., should be included in the scope of the protection.
Claims (16)
1. a kind of determination method of crowd's attribute, it is characterised in that including：
Receive crowd's definition rule that party in request sends；
Searched in user database and define the user that rule matches with the crowd；
Marked in the user database for user's addition rule corresponding with crowd definition rule of matching
Know, and the rule mark is supplied to the party in request；
According to the user to be checked mark and rule obtained in the crowd's hit inquiry request received from the party in request
Then identify, inquire about the user database, determine that user's mark to be checked is corresponding in rule mark
Hit results in user, and hit results are returned into the party in request.
2. according to the method described in claim 1, it is characterised in that user's mark includes at least one of following：
User is setting the login account registered on website, the International Mobile Station Equipment Identification of user terminal, user
The advertisement indications of terminal, and user equipment physical address.
3. according to the method described in claim 1, it is characterised in that the crowd defines rule and specifically included
Keyword set；
Accordingly, searched in user database and define the regular user matched with the crowd and specifically include：
Based on the User action log of the user database, user behavior characteristic key words are extracted；
Any one keyword in the user behavior characteristic key words extracted hit the keyword set
When, it is defined as defining the user that rule matches with the crowd.
4. according to the method described in claim 1, it is characterised in that the crowd defines rule and specifically included
Uniform resource position mark URL collection；
Accordingly, searched in user database and define the regular user matched with the crowd and specifically include：
Based on the User action log of the user database, extract user's history and access URL；
When the user's history extracted accesses any one URL during URL hits the set of URL,
It is defined as defining the user that rule matches with the crowd.
5. according to the method described in claim 1, it is characterised in that the crowd defines rule and specifically included
Cookie collection；
Accordingly, searched in user database and define the regular user matched with the crowd and specifically include：
Obtain user's mark to be matched corresponding with the Cookie collection；
In the user database, first user mark corresponding with user's mark to be matched is searched,
And obtain the first User action log corresponding with the first user mark；
Crowd characteristic information corresponding with first User action log is extracted, wherein, the crowd characteristic
Information includes public attribute information, and/or behavior characteristic information；
According to the crowd characteristic information, searched, obtained and the crowd in the user database
The corresponding second user user behaviors log of characteristic information, and obtain corresponding with the second user user behaviors log the
Two users identify；
According to first user mark and second user mark, it is determined that defining rule with the crowd
The user matched.
6. according to any described method in claim 3-5, it is characterised in that looked into user database
Look for before defining the user that matches of rule with the crowd, in addition to：
If verifying that the crowd that the party in request sends defines the unduplicated regular quantity that rule includes
More than given threshold, then perform the lookup in user database and define the user that rule matches with the crowd
Operation；
Otherwise, return to invalid rule to the party in request to feed back, to indicate that it is described that the party in request provides again
Crowd's definition rule.
7. according to the method described in claim 1, it is characterised in that determine in the crowd for receiving party in request's transmission
While adopted rule, in addition to：Reception defines regular corresponding timeliness parameter with the crowd；
Accordingly, searched in user database and define the regular user matched with the crowd and include：
The User action log for meeting the timeliness parameter is obtained in the user database；
Based on the User action log, search and define the user that rule matches with the crowd.
8. according to the method described in claim 1, it is characterised in that in the user database be matching
User addition with the crowd definition rule it is corresponding rule identify after, in addition to：
For user's addition of matching regular corresponding party in request's mark is defined with the crowd；
When meeting pushing condition, the rule is identified to corresponding party in request according to party in request mark
Push.
9. according to any described methods of claim 1-7, it is characterised in that：
If crowd's hit inquiry request includes a rule mark, the hit results are specifically included
It is hit, miss or do not find；
If crowd's hit inquiry request includes at least two rule marks, the hit results are specific
The list of rule mark including user's mark hit to be checked.
10. method according to claim 8, it is characterised in that when meeting pushing condition, according to
Party in request's mark, which identifies the rule to push to corresponding party in request, to be included：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know；
Inquire about the user database, obtain the rule for treating bidding user's mark hit and identify, Yi Jiyu
The rule identifies corresponding party in request's mark；
If meeting setting flow recommendation rules, to party in request's transmission institute corresponding with party in request mark
State regular mark.
11. method according to claim 8, it is characterised in that when meeting pushing condition, according to
Party in request's mark, which identifies the rule to push to corresponding party in request, to be included：
Obtain real time access data on flows, and extract that the flowing of access data include treat that bidding user marks
Know and sequence information, wherein, the sequence information includes：At least two rule marks and party in request's mark
Know；
Inquire about the user database, obtain the list that the rule for treating bidding user's mark hit is identified；
The list is sent to party in request corresponding with party in request mark.
12. a kind of determining device of crowd's attribute, it is characterised in that including：
Regular receiving module, the crowd for receiving party in request's transmission defines rule；
User's searching modul, the use that rule matches is defined for being searched in user database with the crowd
Family；
Rule mark add module, for user's addition in the user database for matching and the people
The corresponding rule mark of group's definition rule, and the rule mark is supplied to the party in request；
Crowd's attribute query module, for being obtained according in the crowd's hit inquiry request received from the party in request
The user to be checked mark and rule mark taken, inquires about the user database, determines the user to be checked
The hit results in the corresponding user of rule mark are identified, and hit results are returned into the party in request.
13. device according to claim 12, it is characterised in that user's mark includes following at least one
：
User is setting the login account registered on website, the International Mobile Station Equipment Identification of user terminal, user
The advertisement indications of terminal, and user equipment physical address.
14. device according to claim 12, it is characterised in that the specific bag of crowd's definition rule
Include keyword set；
Accordingly, user's searching modul specifically for：
Based on the User action log of the user database, user behavior characteristic key words are extracted；
Any one keyword in the user behavior characteristic key words extracted hit the keyword set
When, it is defined as defining the user that rule matches with the crowd.
15. device according to claim 12, it is characterised in that the specific bag of crowd's definition rule
Include uniform resource position mark URL collection；
Accordingly, user's searching modul specifically for：
Based on the User action log of the user database, extract user's history and access URL；
When the user's history extracted accesses any one URL during URL hits the set of URL,
It is defined as defining the user that rule matches with the crowd.
16. device according to claim 12, it is characterised in that the specific bag of crowd's definition rule
Include Cookie collection；
Accordingly, user's searching modul specifically for：
Obtain user's mark to be matched corresponding with the Cookie collection；
In the user database, first user mark corresponding with user's mark to be matched is searched,
And obtain the first User action log corresponding with the first user mark；
Crowd characteristic information corresponding with first User action log is extracted, wherein, the crowd characteristic
Information includes public attribute information, and/or behavior characteristic information；
According to the crowd characteristic information, searched, obtained and the crowd in the user database
The corresponding second user user behaviors log of characteristic information, and obtain corresponding with the second user user behaviors log the
Two users identify；
According to first user mark and second user mark, it is determined that defining rule with the crowd
The user matched.
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