CN112204992A - Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, bonus award system, and bonus award method - Google Patents
Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, bonus award system, and bonus award method Download PDFInfo
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- CN112204992A CN112204992A CN201980031692.7A CN201980031692A CN112204992A CN 112204992 A CN112204992 A CN 112204992A CN 201980031692 A CN201980031692 A CN 201980031692A CN 112204992 A CN112204992 A CN 112204992A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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Abstract
The present invention relates to a broadcast signal receiving apparatus and a broadcast signal receiving method having a function of motivating a user to allow display of addressable advertisements (replacement of CMs), a broadcast signal transmitting/receiving system and a broadcast signal transmitting/receiving method, and a bonus award system and a bonus award method. A broadcast signal receiving device receives a program transmitted by a broadcast signal, is connected to a server via a network, and includes: a control means that acquires a second advertisement from the server and replaces a first advertisement inserted in a broadcast time slot of the program with the second advertisement; and a service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user using the specific service, and the device ID with the server, wherein the broadcast signal receiving apparatus receives the second advertisement associated with the specific service from the server, and displays the second advertisement on the display unit in place of the first advertisement.
Description
The present application claims priority of japanese patent application having application numbers 2018-238738, 2018-238739, and 2018-broadcast signal transceiving system and broadcast signal transceiving method, which were filed 20/12/2018, and japanese patent application having application numbers 2018-238739, and 2018-reward system and reward method, which were filed 20/12/2018, 2018-238740, and the reward system and reward method, which were filed 20/12/2018, the entire contents of which are incorporated herein by reference.
Embodiments of the present invention relate to a broadcast signal receiving apparatus, a broadcast signal receiving method, a broadcast signal transmitting/receiving system, a broadcast signal transmitting/receiving method, a bonus award system, and a bonus award method.
Among broadcast signal receiving apparatuses connectable to a network, there is a broadcast signal receiving apparatus having a function of displaying an addressable advertisement (replacement CM) that displays an optimal advertisement in accordance with attributes of viewers. Such a function of displaying addressable advertisements (replacement CMs) enables individual services to be provided to each viewer of the broadcast signal receiving apparatus.
Prior art documents
Patent document
Patent document 1: japanese patent laid-open publication No. 2018-37935
Disclosure of Invention
Summary of The Invention
Problems to be solved by the invention
In order to display an addressable advertisement (replacement CM) in a broadcast signal receiving apparatus, it is desirable that the broadcast signal receiving apparatus has a function of requesting a viewer to permit the display of the addressable advertisement (replacement CM).
In order to allow more users to allow the display of addressable advertisements (replacement CMs), it is desirable that the broadcast signal receiving apparatus have a mechanism for motivating the viewer to allow.
Accordingly, an object of the present embodiment is to provide a broadcast signal receiving apparatus and a broadcast signal receiving method having a function of allowing display of addressable advertisements (replacement CMs) with an incentive to users.
Means for solving the problems
A broadcast signal receiving apparatus according to an embodiment of the present invention receives a program transmitted by a broadcast signal, and is connected to one or more servers via a network, the broadcast signal receiving apparatus including: a control mechanism that acquires one or more second advertisements from the server, and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement; a storage unit that stores a device ID for identifying a device; a display unit that displays the program; and a service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user using the specific service, and the device ID with the server, wherein the control unit transmits a distribution request including the device ID to the server, receives the second advertisement associated with the specific service from the server, and displays the second advertisement on the display unit in place of the first advertisement.
A broadcast signal transmitting/receiving system according to an embodiment of the present invention includes a broadcast signal transmitting device that transmits a program by a broadcast signal, and a broadcast signal receiving device that receives the program transmitted by the broadcast signal and is connected to one or more servers via a network, wherein the broadcast signal transmitting device includes a transmitting unit that transmits the broadcast signal including a video stream and a voice stream, and the broadcast signal receiving device includes: a control mechanism that acquires one or more second advertisements from the server, and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement; a storage unit that stores a device ID for identifying a device; a display unit that displays the program; and a service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user using the specific service, and the device ID with the server, wherein the control unit transmits a distribution request including the device ID to the server, receives the second advertisement associated with the specific service from the server, and displays the second advertisement on the display unit in place of the first advertisement.
The reward granting system of the embodiment of the invention comprises a first server, a second server, and a broadcast signal receiving device for receiving a program transmitted by a broadcast signal and connecting the first server and the second server via a network, wherein,
the broadcast signal receiving apparatus includes:
a control mechanism that acquires one or more second advertisements from the second server and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement;
a storage unit that stores a device ID for identifying a device;
a display unit that displays the program; and
a service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user using the specific service, and the device ID with the first server,
the first server includes a registration unit that registers the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving apparatus,
the second server includes a distribution unit that distributes the second advertisement in response to a distribution request transmitted from the broadcast signal receiving apparatus,
the control means transmits an issue request including the device ID to the second server,
the distribution unit, when receiving the distribution request, acquires information of the service identifier corresponding to the device ID from the first server using the device ID, and distributes the second advertisement associated with the service identifier to the broadcast signal receiving apparatus.
Fig. 1 is a diagram showing an example of the configuration of an addressable advertising system including a reward imparting device according to an embodiment of the present invention;
fig. 2 is a diagram schematically showing an example of a configuration of a broadcasting station (broadcast signal transmitting apparatus);
fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (mechanism) including a bonus award device according to an embodiment of the present invention;
fig. 4A is a diagram showing an example of the configuration of a bonus award device according to the embodiment of the invention;
fig. 4B is a diagram of an example of information required by the bonus award device to register a service requesting the award of the bonus award with the management server according to the embodiment of the present invention;
fig. 4C is a diagram schematically showing an example of a service for registering a request for awarding a bonus to a management server via a collaboration server by a bonus award device according to an embodiment of the present invention;
fig. 4D is a diagram showing an example of registration information (point service registration information) of a point service for requesting a reward awarded by the reward awarding device registered in the management server according to the embodiment of the present invention;
fig. 5 is a diagram schematically showing an example of a process in which a broadcast signal receiving apparatus including a bonus material providing apparatus according to an embodiment of the present invention requests a CM distribution server to distribute an addressable advertisement;
fig. 6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving apparatus including a bonus award device according to an embodiment of the present invention requests a CM distribution server to distribute an addressable advertisement.
Description of the reference numerals
100 … broadcasting stations (broadcasting signal transmitting apparatuses), 120 … CM distribution servers, 121 … management servers, 140 … broadcasting signal receiving apparatuses, and 160 … recording media.
Hereinafter, embodiments will be described with reference to the drawings.
Fig. 1 is a diagram showing an example of the configuration of an addressable advertising system including a reward imparting device according to an embodiment of the present invention.
The addressable advertising system includes a broadcasting station (broadcast signal transmitting apparatus) 100, a broadcast signal receiving apparatus 140, a CM distribution server 120, a management server 121, and a collaboration server 122. The broadcast signal receiving apparatus 140 receives a program broadcast by the broadcast station (broadcast signal transmitting apparatus) 100, and includes a bonus award device according to an embodiment of the present invention. The broadcast station 100 and the broadcast signal receiving apparatus 140 are connected to the CM distribution server 120 and the management server 121 via the network 130. The broadcast signal receiving device 140 may be connected to the cooperation server 122 via the network 130.
The broadcast station 100 is a station that edits a program and broadcasts the edited program to the broadcast signal receiving apparatus 140 by a broadcast signal. The broadcast station 100 is also referred to as a broadcast signal transmitting apparatus.
The broadcasting station 100 has a CM management server 101 that stores and manages CMs created by an advertisement company 110. The broadcast station 100 inserts and edits a CM (Commercial Message) stored in the CM management server 101 to the middle of a broadcast program as a series of video streams and audio streams, and broadcasts (transmits) the video streams and the audio streams to the broadcast signal receiving apparatus 140 via a broadcast signal. The advertisement company 110 receives a request from an advertiser (a request party for requesting the advertisement company to create an advertisement) 111 to create an advertisement according to a contract, for example, and registers the created CM with the CM management server 101 of the broadcasting station 100.
The broadcasting station 100 also has a function of connecting to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
The CM distribution server 120 is a server that stores an addressable advertisement (replacement CM) transmitted from the CM management server 101 connected via the network 130 and distributes the stored addressable advertisement (replacement CM) in response to a request from the broadcast signal receiving apparatus 140.
The management server 121 is a server for providing an additional service associated with a program received by the broadcast signal receiving apparatus 140. The additional service provided by the management server 121 is, for example, a service of providing the broadcast signal receiving apparatus 140 with a time frame (time slot) of a CM that can be replaced with an addressable advertisement (replacement CM) and that allows the broadcast signal receiving apparatus 140 to replace a CM inserted in the middle of a program with an addressable advertisement (replacement CM) and provide the replaced CM to a user viewing the program. The time frame (period) of the CM that can be replaced with the addressable advertisement (replacement CM) that the management server 121 provides to the broadcast signal receiving apparatus 140 is based on the addressable CM period (advertisement playing period) information transmitted from the CM management server 101 of the broadcast station 100.
The management server 121 also has a function of collecting viewing histories of the broadcast signal receiving apparatuses 140. The broadcast signal receiving apparatus 140 includes in the viewing history the fact that the CM inserted in the middle of the program is replaced with an addressable advertisement (replacement CM) and transmits the result.
The cooperation server 122 is a server set as a link destination among programs displayed on the display screen of the broadcast signal receiving apparatus 140 or CMs inserted into the programs by the user of the broadcast signal receiving apparatus 140, and is a server that registers a service for which a reward is requested to be given. Here, the service is, for example, a credit service or the like operated by a specific operator and in which a user of the broadcast signal receiving apparatus 140 can participate (can join). The example of fig. 1 is an example in which only 1 cooperation server 122 exists, but a plurality of cooperation servers 122 may also exist. The broadcast signal receiving apparatus 140 can be connected to each of the collaboration servers 122 set as a link destination among programs displayed on the display screen or CMs inserted into the programs. Also, the management server 121 may have the function of the cooperation server 122.
The broadcast signal receiving apparatus 140 is a receiving apparatus that receives a program broadcast by a broadcast signal from the broadcast station 100. The broadcast signal receiving apparatus 140 has a function of connecting to the network 130, and is connected to the CM distribution server 120 via the network 130. The broadcast signal receiving apparatus 140 stores the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 for management. The broadcast signal receiving apparatus 140 has a function of selecting an optimal addressable advertisement (replacement CM) from among addressable advertisements (replacement CMs) stored in the recording medium 160 and displaying the selected addressable advertisement (replacement CM) on the display screen.
In addition, the broadcast signal receiving apparatus 140 can set a connection to the management server 121 through, for example, a function setting screen of the broadcast signal receiving apparatus 140 in order to receive an additional service related to a broadcast program. The broadcast signal receiving apparatus 140 can register information necessary for connection to the management server 121, for example, information unique to the broadcast signal receiving apparatus 140 (also referred to as a device ID), a condition of the family of the user using the broadcast signal receiving apparatus 140 (the sex or age band of the person who constitutes the family), and the like, in the management server 121 by, for example, a user operating a function setting screen. Thus, the management server 121 can uniquely identify the broadcast signal receiving apparatus 140 of 1 station 1, for example, by the device ID of the broadcast signal receiving apparatus 140.
In this way, the broadcast signal receiving apparatus 140 registers information necessary for connection to the management server 121 through the function setting screen, thereby being able to receive various additional services associated with a program received through a broadcast signal from the management server 121.
In addition, the broadcast signal receiving device 140 further includes a bonus award device according to an embodiment of the present invention. The user of the broadcast signal receiving apparatus 140 can register the service requesting the award to be given to the management server 121 according to the display contents displayed by the display mechanism 350. At this time, the bonus material granting apparatus performs a process of transmitting information input by the user or information necessary for registration such as a device ID for identifying the broadcast signal receiving apparatus 140. A method of registering a service for requesting awarding of a prize with the management server 121 will be described with reference to fig. 3 and 4.
Fig. 2 is a diagram schematically showing an example of the configuration of a broadcasting station (broadcast signal transmitting apparatus) 100. The broadcasting station (broadcast signal transmitting apparatus) 100 encodes (also referred to as encoding) video data, audio data, and the like of a program edited by inserting a CM stored in the CM management server 101, and transmits the encoded video data, audio data, and the like as a broadcast signal.
The data broadcast encoder 210 has a function of symbolizing data of a data broadcast associated with an edited program. The data broadcast encoder 210 symbolizes data of the data broadcast.
The video encoder 211 has a function of encoding video data of an edited program. The video encoder 211 converts the video data of the edited program into a symbol.
The speech encoder 212 has a function of encoding speech data of the edited program. The speech encoder 212 symbolizes speech data of the edited program.
The caption encoder 213 has a function of converting caption data of an edited program into symbols. The caption encoder 213 symbolizes caption data of the edited program.
The control information generation means 214 has a function of generating control information of the TLV packet and MMT. The control information of the TLV packet is control information (also referred to as TLV-SI) related to multiplexing of the IP packet, and provides information for channel selection or information corresponding to an IP address and a service. Also, the control information of the MMT is control information associated with a packet structure or a broadcast service of the MMT (also referred to as MMT-SI). The control information generation means 214 generates signals of TLV packets containing control information on programs to be encoded by the audio encoder 212 and the video encoder 211, and control information of MMT.
The scrambler 215 has a function of scrambling the coded audio data output from the audio encoder 212 and the coded video data output from the video encoder 211 in cooperation with the CAS module 216.
The CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
The multiplexer 217 has a function of multiplexing a data broadcast stream generated by symbolizing the data broadcast encoder 210, a video stream generated by symbolizing the video data by the video encoder 211, a voice stream generated by symbolizing the voice data by the voice encoder 212, a subtitle stream generated by symbolizing the subtitle data by the subtitle encoder 213, and control information generated by the control information generation means 214 in the MMT/TLV system. The multiplexer 217 generates a TLV stream in which the voice stream, the video stream, the TLV packet, and the control information of the MMT are multiplexed.
The transmission means 218 has a function of transmitting a broadcast signal composed of TLV streams as a broadcast wave. The transmission means 218 performs channel symbolization processing such as modulation of 16APSK or the like, error correction coding, or the like on the TLV stream generated by the multiplexer 217, and transmits the resultant as a broadcast wave.
Fig. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (means) 140 including a bonus material granting device according to an embodiment of the present invention.
The broadcast signal receiving apparatus 140 includes a basic function 341 as a receiving function for receiving a broadcast signal and a control mechanism 342.
The basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcast engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information parsing mechanism 309, a GUI320, and a synthesizer 326.
The tuner 301 has a function of receiving a broadcast signal (TLV stream) transmitted through a broadcast wave. The broadcast signal received by the tuner 301 is input to the demultiplexer 302.
The demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, a video stream, an audio stream, a subtitle stream, and control information. The demultiplexer 302 inputs the separated data broadcast stream, video stream, audio stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs an SI signal as control information to the control information analysis unit 309.
The descrambler 303 has a function of descrambling an input data broadcast stream, a video stream, a voice stream, and a subtitle stream in cooperation with the CAS module 304. The descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, inputs the video stream to the video decoder 306, inputs the audio stream to the audio decoder 307, and inputs the subtitle stream to the subtitle decoder 308.
The CAS module 304 has a function of generating a key used at the time of descrambling by the descrambler 303.
The data broadcast engine 305 has a function of performing a reception process of an input data broadcast stream. The data broadcasting engine 305 converts the received data broadcasting stream into data to be displayed on the display mechanism 350 and transmits the data to the synthesizer 326. The data for data broadcasting transmitted to the synthesizer 326 is synthesized with video data and the like and displayed on the display unit 350.
The video decoder 306 has a function of decoding (decode) an input video stream. The video decoder 306 decodes the video stream and generates a signal to be displayed on the display unit 350.
The voice decoder 307 has a function of decoding an input voice stream. The voice decoder 307 decodes the voice stream and generates a signal output to the speaker 351.
The subtitle decoder 308 decodes the subtitle stream and generates a signal for display on the display mechanism 350.
The decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display unit 350. The decoded speech signal is output to the speaker 351.
The control information analysis means 309 analyzes an SI signal which is control information of a broadcast signal. When the SI signal is analyzed, the control information analysis means 309 transmits the analysis result to the control means 342.
The control unit 342 controls the overall operation of the broadcast signal receiving apparatus 140. The control mechanism 342 includes the bonus award device 330 according to the embodiment of the present invention therein, and controls the bonus award device 330. The control unit 342 also controls the network I/F331 as an I/F with respect to the network 130 and the external input I/F332 as an I/F with respect to connection with an external device.
The control mechanism 342 also performs the following control: the addressable advertisement (replacement CM) that is optimal for the viewer of the broadcast signal receiving apparatus 140 is selected from among the addressable advertisements (replacement CMs) stored in the recording medium 160, and a CM in a time frame that can be replaced with the addressable advertisement (replacement CM) is replaced with the selected addressable advertisement (replacement CM) and displayed. When the broadcast receiving apparatus 140 selects the addressable advertisement (replacement CM) that is optimal for the viewer, the optimal addressable advertisement (replacement CM) can be selected and displayed on the display means 350 based on the information of the service requesting the award registered by the award granting apparatus.
The bonus award device 330 has a function of transmitting information required to register a service requesting the award to the management server 121.
The method of registering the service requesting the award to the management server 121 includes, for example, a method of registering through a function setting screen of the broadcast signal receiving apparatus 140, a method of setting the cooperation server 122 as a link destination among the programs displayed on the display means 350 or the CMs inserted into the programs, and the like. An example of the structure of the bonus award device 330 is shown in fig. 4A. Further, an example of registering information required for a service requesting awarding of a bonus to the management server 121 is shown in fig. 4B. Also, an example of a method of registering a service requesting awarding of a prize to the management server 121 via the cooperation server 122 is shown in fig. 4C. Further, an example of information on the service requesting the award to be given, which is registered with the management server 121, is shown in fig. 4D.
Fig. 4A is a diagram showing an example of the configuration of the bonus material imparting device 330 according to the embodiment of the invention. The bonus award device 330 includes a service control part 330-1 and a holding part 330-2.
The service control unit 330-1 controls the entire bonus award device 330, and performs control for transmitting information necessary for registering a service requesting the bonus award to the management server 121 via the network I/F331. The information required for registering the service for which the request for awarding the prize is requested includes, for example, a device ID for identifying the broadcast signal receiving apparatus 140, a service ID for identifying the registered service, a user ID for identifying the registered user, and the like. The registered service ID or user ID may be input by the user from the function setting screen controlled by the service control section 330-1. Alternatively, the registered service ID or user ID may be input from an input screen displayed by the display unit 350 by the service control unit 330-1 communicating with the cooperation server 122.
The storage 330-2 is an area for storing the device ID of the broadcast signal receiving apparatus 140. The storage unit 330-2 may store the service ID or the user ID temporarily input by the user. The storage unit 330-2 may store, for example, a participation history of a campaign, a reward history of a reward, a questionnaire response history, and the like, which are input by the user at the website displayed on the display unit 350. Data input by the user, such as a service ID or a user ID, among data held by the holding section 330-2 can be eliminated from, for example, the function setting screen.
Fig. 4B is an example of information required for the bonus award device to register a service requesting the bonus award with the management server according to the embodiment of the present invention.
The information required to register the service requesting the award to the management server 121 includes a device ID, a point service ID, a user ID in the point service as shown in 410. The information required to register the service requesting the award to the management server 121 may include a viewer ID for distinguishing an actually viewed viewer among the users of the broadcast signal receiving apparatus 140.
The registered information may further include, for example, a participation history of a campaign inputted by the user at a website displayed by the display means 350, a reward history for a reward, a questionnaire response history, and the like as shown in 411.
Fig. 4C is a diagram schematically showing an example of a service for registering a request for awarding a bonus to a management server via a collaboration server by a bonus award device according to an embodiment of the present invention.
The program displayed on the display unit 350 of the broadcast signal receiving apparatus 140 or the CM inserted into the program may include link information to a specific website as shown in 140 (a). When the user of the broadcast signal receiving apparatus 140 selects the link information, the control mechanism 342 accesses the server of the link destination (S430). For example, when the information of the link destination is the cooperation server 122, the control unit 342 accesses the cooperation server 122. The accessed cooperation server 122 causes the display mechanism 350 to display an input screen requesting input of information necessary for registering the service requesting the award to the management server 121 (S431). The user inputs, for example, the point service ID and the user ID shown in 410 of fig. 4B in accordance with the displayed input screen. The service control unit 330-1 of the bonus award device 330 transmits the device ID stored in the storage unit 330-2 to the cooperation server 122 in addition to the point service ID and the user ID in the point service input by the user (S432).
The cooperation server 122, which has received the user ID, the point service ID, and the device ID from the broadcast signal receiving apparatus 140, transmits the information to the management server 121 (S433). The management server 121 that has received the user ID, the point service ID, and the device ID from the cooperation server 122 registers that the user of the user ID among the received point service IDs owns the broadcast signal receiving apparatus 140 of the device ID and watches the broadcast program as registration information of the service for requesting the award.
The collaboration server 122 may arbitrarily determine the layout of the input screen displayed on the display unit 350 by the collaboration server 122 in S431. Therefore, the input screen displayed on the display means 350 in S431 may be a layout in which only the data of 410 shown in fig. 4B is input, or may be a layout in which data of 411 is input in addition to the data of 410, for example. In this way, since the collaboration server 122 can arbitrarily determine the layout of the input screen, various information can be input as compared with the case of registering with the management server via the function setting screen.
The service control unit 330-1 transmits all information input from the input screen of the layout arbitrarily determined by the cooperation server 122 to the cooperation server 122.
Fig. 4D is a diagram showing an example of registration information (point service registration information) of a point service for requesting a reward awarded by the reward awarding device registered in the management server according to the embodiment of the present invention. The registration information includes information indicating, for each user of the device ID, a point service registered as a service for requesting awarding of a bonus. For example, 420 shows an example in which the user of the broadcast signal receiving apparatus 140 having the device ID a, that is, the user a, registers the V points and Rokuten as a service requesting the award.
In this way, the management server 121 can recognize that: the user of the broadcast signal receiving apparatus 140 registers a bonus award for which bonus point service.
Fig. 5 is a diagram schematically showing an example of a process in which a broadcast signal receiving apparatus including a bonus material providing apparatus according to an embodiment of the present invention requests a CM distribution server to distribute an addressable advertisement.
The broadcast signal receiving apparatus 140 transmits a CM request to the CM distribution server 120 in order to request distribution of an addressable advertisement (replacement CM). The CM requires information including the user of the broadcast signal receiving apparatus 140. The user information is, for example, the device ID of the broadcast signal receiving apparatus 140.
The CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to acquire information necessary for determining the content (subject) of the addressable advertisement (replacement CM) to be distributed, and acquires information that is stored in the management server 121 and that associates the broadcast signal receiving apparatus 140 with the corresponding device ID.
The information that the broadcast signal receiving apparatus 140 of the corresponding device ID also establishes contact is personal information registered by the user of the broadcast signal receiving apparatus 140 with the management server 121, a viewing history of the user of the broadcast signal receiving apparatus 140 transmitted from the broadcast signal receiving apparatus 140, and the like.
The CM distribution server 120 creates an addressable advertisement (replacement CM) using the information associated with the acquired device ID, and distributes the addressable advertisement (replacement CM) to the broadcast signal receiving apparatus 140 that specifies the transmission CM request.
Fig. 6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving apparatus including a bonus award device according to an embodiment of the present invention requests a CM distribution server to distribute an addressable advertisement. The example of fig. 6 is an example of a case where the CM distribution server 120 acquires point service registration information from the management server 121 to determine the content of an addressable advertisement (replacement CM).
The broadcast signal receiving apparatus 140 transmits a CM request to the CM distribution server 120 in order to request distribution of an addressable advertisement (replacement CM) (S601). The CM requires information including the user of the broadcast signal receiving apparatus 140. The user information is, for example, the device ID of the broadcast signal receiving apparatus required to transmit the CM.
The CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to acquire information necessary for determining the content (subject) of the addressable advertisement (replacement CM) to be distributed (S602).
The management server 121 having received the device ID transmits information associated with the corresponding device ID, such as the viewing history of the broadcast signal receiving apparatus 140 corresponding to the device ID, the user' S characteristics or attributes of the corresponding device ID, and the registered point service registration information, to the CM distribution server 120 (S604). In the example of fig. 6, the management server 121 refers to the point service registration information (S603), and transmits information of the point service registered by the user of the corresponding device ID to the CM distribution service (S604).
The CM distribution server 120 that has received the point service information creates an addressable advertisement (replacement CM) associated with the received point service information (S605). The CM distribution server 120 distributes the prepared addressable advertisement (replacement CM) to the broadcast signal receiving apparatus 140 (S606).
The broadcast signal receiving apparatus 140 can replace the addressable advertisement (replacement CM) associated with the information of the service registered by the bonus material providing apparatus 330 with the inserted CM of the program from among the issued addressable advertisements (replacement CMs) and display the replaced addressable advertisement (replacement CM) on the display means 350.
In this way, the user registers the service requesting the award to the management server 121, and the CM distribution server 120 can distribute the addressable advertisement (replacement CM) associated with the spot service registered in the registered spot service registration information to the broadcast signal receiving apparatus 140. Thereby, the broadcast signal receiving apparatus 140 can provide the advertisement associated with the registered bonus service to the user.
The timing at which the user provided with the advertisement associated with the registered bonus service is awarded for the bonus service may be any timing. The timing at which the reward is given may be, for example, a timing at which the user ID or the service ID is input and transmitted on the function setting screen or the input screen of the cooperation server 122. Alternatively, it may be an opportunity for the user to view an addressable advertisement (replacement CM) associated with the point service and transmit its viewing history from the broadcast signal receiving apparatus 140 to the management server 121. Alternatively, the user may access a link destination set in an addressable advertisement (replacement CM) associated with the credit service displayed by the display means 350 of the broadcast signal receiving apparatus 140, and may answer a questionnaire survey, for example, of the link destination.
Although the drawings illustrate examples of the reward imparting means 330 and the addressable advertising system including the reward imparting means 330 according to the embodiment of the present invention, the present invention is not limited to the above examples.
In the configuration example of the addressable advertising system shown in fig. 1, the description has been given by taking as an example a case where the broadcast station (broadcast signal transmitting device) 100 transmits a broadcast wave multiplexed in the MMT/TLV system and the broadcast signal receiving device 140 receives a broadcast wave multiplexed in the MMT/TLV system, but the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 system. Alternatively, in the configuration example of the addressable advertising system shown in fig. 1, the broadcast station (broadcast signal transmitting apparatus) 100 may distribute the program content to the broadcast signal receiving apparatus 140 via the network 130.
In the configuration example of the addressable advertising system shown in fig. 1, the broadcast signal receiving apparatus 140 includes only 1, but may include a plurality of apparatuses. In this case, the management server 121 can identify and manage a plurality of broadcast signal receiving apparatuses 140 using the device IDs of the broadcast signal receiving apparatuses 140.
As described above, the incentive granting means according to the embodiment of the present invention may grant an incentive to a service in which the user participates (joins) in order to allow the display of the addressable advertisement (replacement CM).
Thus, the user can easily view the advertisement given with the reward and conforming to the taste. Further, the advertiser 111 who produced the advertisement can also produce and distribute the advertisement to be viewed by the viewer, and the incentive granting device 330 according to the embodiment of the present invention is a device having a function very effective not only for the viewer who viewed the advertisement but also for the advertiser who distributed the advertisement.
Although the embodiments of the present invention have been described, these embodiments are presented as examples and do not limit the scope of the invention. These new embodiments can be implemented in other various ways, and various omissions, substitutions, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalent scope thereof. In addition, in the respective components of the claims, a case where the components are expressed in a divided manner, a case where a plurality of components are expressed in a lump, or a case where these components are expressed in a combination is also a scope of the present invention. The apparatus of the present invention is also applicable to a case where the claims are expressed as control logic, a case where the claims are expressed as a program including instructions to be executed by a computer, and a case where the claims are expressed as a computer-readable recording medium on which the instructions are recorded. The terms and expressions used are not limited, and other expressions are included in the present invention as long as they are substantially the same contents and the same meaning.
Claims (6)
- A broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, the broadcast signal receiving apparatus comprising:a control mechanism that acquires one or more second advertisements from the one or more servers and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement;a storage unit that stores a device ID for identifying the broadcast signal receiving apparatus;a display unit that displays the program; anda service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user who uses the specific service, and the device ID with the one or more servers,the control means transmits a distribution request including the device ID to the one or more servers, receives the second advertisement associated with the specific service from the one or more servers, and displays the first advertisement on the display unit in place of the second advertisement.
- A broadcast signal receiving method which is a broadcast signal receiving method of a broadcast signal receiving apparatus that receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, wherein,obtain one or more second advertisements from the one or more servers,registering a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving apparatus with the one or more servers,transmitting a distribution request including the device ID to the one or more servers, receiving the second advertisement associated with the specific service from the one or more servers, and displaying a first advertisement inserted in a broadcast slot of the program on a display unit in place of the second advertisement.
- A broadcast signal transmitting/receiving system comprising a broadcast signal transmitting device for transmitting a program by a broadcast signal, and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connecting to one or more servers via a network,the broadcast signal transmitting apparatus includes a transmitting unit that transmits the broadcast signal including a video stream and a voice stream,the broadcast signal receiving apparatus includes:a control mechanism that acquires one or more second advertisements from the one or more servers, and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement;a storage unit that stores a device ID for identifying the broadcast signal receiving apparatus;a display unit that displays the program; anda service control section for registering a service identifier for identifying a specific service, a user ID for identifying a user who utilizes the specific service, and the device ID with the one or more servers,the control means is configured to transmit a distribution request including the device ID to the one or more servers, receive the second advertisement associated with the specific service from the one or more servers, and display the first advertisement on the display unit in place of the second advertisement.
- A broadcast signal transmitting/receiving method of a broadcast signal transmitting/receiving system including a broadcast signal transmitting device for transmitting a program by a broadcast signal and a broadcast signal receiving device for receiving the program transmitted by the broadcast signal and connecting the program to one or more servers via a network,the broadcast signal transmitting device is used for transmitting the broadcast signal containing video stream and voice stream,the broadcast signal receiving means for obtaining one or more second advertisements from the one or more servers,the broadcast signal receiving means for registering a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving means with the one or more servers,the broadcast signal receiving device is configured to transmit a distribution request including the device ID to the one or more servers, receive the second advertisement associated with the specific service from the one or more servers, and display a first advertisement inserted in a broadcast time slot of the program on a display unit in place of the second advertisement.
- A reward giving system comprising a first server, a second server, and a broadcast signal receiving device for receiving a program transmitted by a broadcast signal and connecting the first server and the second server via a network,the broadcast signal receiving apparatus includes:a control mechanism that acquires one or more second advertisements from the second server and replaces a first advertisement inserted in a broadcast slot of the program with the second advertisement;a storage unit that stores a device ID for identifying the broadcast signal receiving apparatus;a display unit that displays the program; anda service control unit that registers a service identifier for identifying a specific service, a user ID for identifying a user using the specific service, and the device ID with the first server,the first server includes a registration unit that registers the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving apparatus,the second server includes a distribution unit that distributes the second advertisement in response to a distribution request transmitted from the broadcast signal receiving apparatus,the control means transmits a distribution request including the device ID to the second server,the distribution unit is configured to acquire, when the distribution request is received, information of the service identifier corresponding to the device ID from the first server using the device ID, and distribute the second advertisement associated with the service identifier to the broadcast signal receiving apparatus.
- A bonus awarding method is a bonus awarding method of a bonus awarding system, which comprises a first server, a second server, and a broadcast signal receiving device for receiving a program transmitted by a broadcast signal and connecting with the first server and the second server through a network, wherein,the broadcast signal receiving means for acquiring one or more second advertisements from the second server,the broadcast signal receiving means for registering a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving means with the first server,the first server for registering the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving apparatus,the broadcast signal receiving apparatus is configured to transmit an issue request including the device ID to the second server, and the second server acquires information of the service identifier corresponding to the device ID from the first server using the device ID when receiving the issue request, and issues the second advertisement associated with the service identifier to the broadcast signal receiving apparatus.
Applications Claiming Priority (7)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2018238738A JP7166906B2 (en) | 2018-12-20 | 2018-12-20 | Broadcast signal receiving device and broadcast signal receiving method |
| JP2018-238739 | 2018-12-20 | ||
| JP2018-238738 | 2018-12-20 | ||
| JP2018-238740 | 2018-12-20 | ||
| JP2018238740A JP7166908B2 (en) | 2018-12-20 | 2018-12-20 | Incentive Granting System and Incentive Granting Method |
| JP2018238739A JP7166907B2 (en) | 2018-12-20 | 2018-12-20 | Broadcast signal transmission/reception system and broadcast signal transmission/reception method |
| PCT/CN2019/127226 WO2020125786A1 (en) | 2018-12-20 | 2019-12-20 | Broadcast signal receiving device and method, broadcast signal transceiving system and method, rewarding system and method |
Publications (2)
| Publication Number | Publication Date |
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| CN112204992A true CN112204992A (en) | 2021-01-08 |
| CN112204992B CN112204992B (en) | 2023-02-07 |
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| CN201980031692.7A Active CN112204992B (en) | 2018-12-20 | 2019-12-20 | Broadcast signal receiving device and method, transmitting and receiving and reward giving system and method |
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| Country | Link |
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| CN (1) | CN112204992B (en) |
| WO (1) | WO2020125786A1 (en) |
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| WO2020125786A1 (en) | 2020-06-25 |
| CN112204992B (en) | 2023-02-07 |
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