CN106254931A - Program commercial dissemination method based on IPTV and device - Google Patents
Program commercial dissemination method based on IPTV and device Download PDFInfo
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- CN106254931A CN106254931A CN201610670801.8A CN201610670801A CN106254931A CN 106254931 A CN106254931 A CN 106254931A CN 201610670801 A CN201610670801 A CN 201610670801A CN 106254931 A CN106254931 A CN 106254931A
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- top box
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
- H04N21/4332—Content storage operation, e.g. storage operation in response to a pause request, caching operations by placing content in organized collections, e.g. local EPG data repository
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4516—Management of client data or end-user data involving client characteristics, e.g. Set-Top-Box type, software version or amount of memory available
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The present invention provides a kind of program commercial dissemination method based on IPTV and device, and wherein, the method includes: obtaining the ID that user characteristic data is corresponding with user characteristic data, wherein, user characteristic data characterizes the feature of user；According to user characteristic data, default advertisement editing sequence being rearranged, to determine the advertisement editing sequence corresponding with user characteristic data, wherein, advertisement editing sequence includes at least one ad material；By the advertisement editing sequence corresponding with user characteristic data, it is sent to the Set Top Box corresponding with ID, so that the advertisement editing sequence corresponding with user characteristic data is inserted in currently playing TV programme by Set Top Box.Making the advertisement in the TV programme of real-time play be replaced and change, program also can be replaced advertisement, and the most corresponding different user plays the advertisement being adapted to active user, meets the different user demand for advertisement.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of program commercial dissemination method based on IPTV and device.
Background technology
Along with the development of IPTV (Internet Protocol Television is called for short IPTV) technology,
IPTV is the most more and more applied in the life of people so that user can watch TV programme by IPTV technology.
In prior art, can go to play TV programme in the way of using IPTV technology by the broadcasting of network, thus can
To utilize IPTV technology to go real-time broadcasting TV programme, the mode of such netcast and the television program video play are
Tong Bu with the TV programme play in radio and television.
But by IPTV technical limit spacing to TV programme in, the most all can have advertisement, but these advertisements not be
Required for active user.Thus, how in the TV programme using IPTV technology to play, provide current use for active user
Advertisement required for family, becomes a problem demanding prompt solution.
Summary of the invention
The present invention provides a kind of program commercial dissemination method based on IPTV and device, in order to how to solve in prior art
In the TV programme using IPTV technology to play, the problem providing advertisement required for active user for active user.
It is an aspect of the present invention to provide a kind of program commercial dissemination method based on IPTV, including:
Obtain the ID that user characteristic data is corresponding with user characteristic data, wherein, described user characteristic data table
Levy the feature of user；
According to described user characteristic data, default advertisement editing sequence is rearranged, special with user to determine
Levying the advertisement editing sequence that data are corresponding, wherein, described advertisement editing sequence includes at least one ad material；
By the advertisement editing sequence corresponding with user characteristic data, it is sent to the Set Top Box corresponding with described ID,
So that the advertisement editing sequence corresponding with user characteristic data is inserted in currently playing TV programme by described Set Top Box.
Another aspect of the present invention is to provide a kind of program commercial distributing device based on IPTV, including:
Acquisition module, for obtaining the ID that user characteristic data is corresponding with user characteristic data, wherein, described
User characteristic data characterizes the feature of user；
Arrangement module, for according to described user characteristic data, rearranges default advertisement editing sequence, with
Determining the advertisement editing sequence corresponding with user characteristic data, wherein, described advertisement editing sequence includes at least one advertisement
Material；
Sending module, for by the advertisement editing sequence corresponding with user characteristic data, is sent to and described ID
Corresponding Set Top Box, so that the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing by described Set Top Box
In TV programme.
Default advertisement editing sequence according to the user characteristic data got, is entered by the present invention by advertising management platform
Row rearranges, and determines the advertisement editing sequence corresponding with active user's characteristic, will be with active user's characteristic pair
The advertisement editing sequence answered, is then sent to Set Top Box according to ID, and then makes the Set Top Box will be with active user's feature
The advertisement editing sequence that data are corresponding, is inserted in currently playing TV programme.Thus Set Top Box is shown set by display screen
Put the TV programme of the advertisement editing sequence corresponding with user characteristic data, not only made in the TV programme of real-time play
Advertisement is replaced and changes, and program also can be replaced advertisement, and the most corresponding different user plays and is adapted to the wide of active user
Accuse, meet the different user demand for advertisement.
Accompanying drawing explanation
The flow chart of the program commercial dissemination method based on IPTV that Fig. 1 provides for the embodiment of the present invention one；
The flow chart of the program commercial dissemination method based on IPTV that Fig. 2 provides for the embodiment of the present invention two；
The structural representation of the program commercial distributing device based on IPTV that Fig. 3 provides for the embodiment of the present invention three.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
The flow chart of the program commercial dissemination method based on IPTV that Fig. 1 provides for the embodiment of the present invention one, such as Fig. 1 institute
Showing, the method for the present embodiment includes:
The ID that step 101, acquisition user characteristic data are corresponding with user characteristic data, wherein, user characteristics number
According to the feature characterizing user.
In the present embodiment, concrete, the executive agent of the present embodiment can be advertising management platform, server or
Other devices that can perform this method and equipment.
First service processor sends head to electronic programme guide (Electronic Program Guide is called for short EPG)
Page authentication result and load balancing result so that EPG carries out an initialized process, and EPG jumps at advertisement formwork；EPG
The user characteristic data of the feature characterizing user that will analyze, is sent to advertising management platform by interface message processor (IMP), meanwhile,
EPG, by the ID corresponding with user characteristic data, is sent to advertising management platform by interface message processor (IMP).Wherein, ID
Can be Customs Assigned Number or address of theenduser or user name etc..
Thus advertising management platform can get the ID that user characteristic data is corresponding with user characteristic data.
Step 102, according to user characteristic data, default advertisement editing sequence is rearranged, with determine with use
The advertisement editing sequence that family characteristic is corresponding, wherein, advertisement editing sequence includes at least one ad material.
In the present embodiment, concrete, advertising management platform and interface message processor (IMP) carried out information mutual after, due in advertisement
Management platform is provided with default advertisement editing sequence, advertisement editing sequence has had at least one ad material.
Default advertisement editing sequence can be rearranged according to user characteristic data, make by advertising management platform
The order obtaining the ad material in advertisement editing sequence and ad material is adapted to current user characteristic data.
For example, there is an advertisement editing sequence, advertisement editing sequence has 3 advertisement playing unit, each
Having 3 ad material in individual advertisement playing unit, a reproduction time section that each advertisement playing unit is corresponding, table 1 is
The advertisement editing sequence preset, as shown in table 1:
The advertisement editing sequence that table 1 is preset
According to user characteristic data, after default advertisement editing sequence is rearranged, can be by ad material
Broadcasting time, and play order, and reproduction time section be adjusted, can generate corresponding with user characteristic data wide
Accusing layout sequence, table 2 is the advertisement editing sequence corresponding with user characteristic data, as shown in table 2:
The advertisement editing sequence that table 2 is corresponding with user characteristic data
The most for example, if the viewing time of user is at 9:00-10:00, then can be by default advertisement editing sequence
Play out between the time period that major part ad material is arranged on 9:00-10:00；If customer consumption scope is higher, the most permissible
By the ad material of product higher for consumption, it is arranged in advertisement editing sequence；If customer consumption scope is relatively low, then can will disappear
Take the ad material of relatively low product, be arranged in advertisement editing sequence；If age of user is between 20 years old-30 years old, then will protect
The ad material such as skin advertisement, the articles for daily use, are arranged in advertisement editing sequence；If age of user is between 50 years old-60 years old, then will
The ad material such as advertisement of drugs, health product advertisement, are arranged in advertisement editing sequence；If user geographical position is in suburb, then will
The ad material of estate advertisement, is arranged in advertisement editing sequence；If having strong at geographic location, user geographical position
The places such as body room, supermarket, this is by these ad material, is arranged in advertisement editing sequence；If user interest hobby characteristic present
User is interested in fruit, nut etc., then by the ad material of food, be arranged in advertisement editing sequence；If user interest is liked
Good characteristic present user is interested in photography etc., then by photographic equipment, the ad material of television equipment, be arranged on advertisement editing sequence
In row.
Step 103, by the advertisement editing sequence corresponding with user characteristic data, be sent to the machine top corresponding with ID
Box, so that the advertisement editing sequence corresponding with user characteristic data is inserted in currently playing TV programme by Set Top Box.
In the present embodiment, concrete, advertising management platform, corresponding with user characteristic data wide after rearranging
Accusing layout sequence, be sent to the Set Top Box corresponding with ID, after then Set Top Box shows and can welcome interface, Set Top Box can
Being downloaded with the advertisement playing plan by channel each in TV programme, then, the advertisement of each channel can be play by Set Top Box
Plan, replaces with the advertisement editing sequence corresponding with user characteristic data, thus Set Top Box is by corresponding with user characteristic data
Advertisement editing sequence is inserted in currently playing TV programme, so Set Top Box by the advertisement editing sequence again clapped at electricity
Depending on program plays out.
The present embodiment by advertising management platform according to the user characteristic data got, to default advertisement editing sequence
Rearrange, determine the advertisement editing sequence corresponding with active user's characteristic, will be with active user's characteristic
Corresponding advertisement editing sequence, is then sent to Set Top Box according to ID, and then makes the Set Top Box will be special with active user
Levy the advertisement editing sequence that data are corresponding, be inserted in currently playing TV programme.Thus Set Top Box is shown by display screen
It is provided with the TV programme of the advertisement editing sequence corresponding with user characteristic data, not only makes in the TV programme of real-time play
Advertisement be replaced and change, program also can be replaced advertisement, and the most corresponding different user plays and is adapted to active user's
Advertisement, meets the different user demand for advertisement.
The flow chart of the program commercial dissemination method based on IPTV that Fig. 2 provides for the embodiment of the present invention two, in embodiment
On the basis of one, as in figure 2 it is shown, the method for the present embodiment, step 101, specifically include:
The user characteristic data ID corresponding with user characteristic data that receiving interface machine sends；Or, receive and use
The user characteristic data ID corresponding with user characteristic data of family input.
Wherein, user characteristic data includes following at least one: user geographical position, customer consumption scope, Yong Hunian
Age, user interest hobby feature, viewing time.
In the present embodiment, concrete, interface message processor (IMP) gets user characteristic data at EPG, or interface message processor (IMP) is according to pre-
If analyzing model analysis to go out user characteristic data, user characteristic data includes following at least one: user geographical position, use
Family sphere of consumption, age of user, user interest hobby feature, viewing time etc.；Then, interface message processor (IMP) is by each user characteristics number
According to and with each user characteristic data ID one to one, be sent to advertising management platform.
Or, advertising management platform directly receive user input each user characteristic data and with each user characteristics number
According to ID one to one, then advertising management platform is by each user characteristic data and each user characteristic data one a pair
The ID answered stores.
For example, EPG receives the features such as the user geographical position of user's input, age of user, and then EPG is special by user
Levy data and be sent to interface message processor (IMP), the user characteristic data during then advertising management platform obtains interface message processor (IMP).
Step 103, specifically includes:
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with ID by interface message processor (IMP), EPG
Set Top Box so that Set Top Box is by the ad material in the advertisement editing sequence corresponding with user characteristic data, be inserted into TV
In the program fragment of the preset time period of program；
Or,
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with ID by interface message processor (IMP), EPG
Set Top Box so that after the advertisement in the currently playing TV programme of Set Top Box identification so that Set Top Box is by currently playing
Advertisement in TV programme, replaces with the ad material in the advertisement editing sequence corresponding with user characteristic data.
Specifically, step 103 is: by the advertisement editing sequence corresponding with user characteristic data, is sent to mark with user
Know corresponding Set Top Box, so that the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing electricity by Set Top Box
After program, Set Top Box display screen of holding high office shows the TV programme inserting advertisement editing sequence.
In the present embodiment, concrete, advertising management platform is according to the user characteristic data got, by default advertisement
Layout sequence rearranges, so that it is determined that go out the advertisement editing sequence corresponding with active user's characteristic；Then advertisement
Management platform is by the advertisement editing sequence corresponding with active user's characteristic, and passes through interface message processor (IMP), EPG according to ID
It is sent to the Set Top Box corresponding with ID；Thus Set Top Box is by the advertisement editing sequence corresponding with active user's characteristic
Row, are inserted in currently playing TV programme, and then Set Top Box display screen of holding high office shows corresponding with active user's characteristic
It is provided with the TV programme of advertisement editing sequence.
Wherein, Set Top Box, by the advertisement editing sequence corresponding with active user's characteristic, is inserted into currently playing electricity
Depending in program, there is various ways, including: under the advertisement playing plan of channel each in TV programme can be carried out by Set Top Box
Carrying, Set Top Box, by the ad material in the advertisement editing sequence corresponding with user characteristic data, is inserted into presetting of TV programme
In the program fragment of time period, thus in the TV programme of real-time play, play the advertisement corresponding with user characteristic data and compile
Ad material in Sorted list；Or, the advertisement playing plan of channel each in TV programme can be downloaded by Set Top Box, machine
The advertisement in advertisement playing plan in the TV programme that top box identification is currently playing, then Set Top Box is by currently playing TV
Advertisement in program, replaces with the ad material in the advertisement editing sequence corresponding with user characteristic data, thus will broadcast in real time
In the TV programme put, advertisement is replaced.And then, it is achieved that the intercutting of the live advertisement in TV programme, cover and broadcast and pad is broadcast
Deng.
For example, Set Top Box determines some needs the advertisement playing plan in live TV programme, and table 3 is for treating
The program log of live TV programme, as shown in table 3:
The program log of live TV programme treated by table 3
Advertising management platform is according to user characteristic data, after default advertisement editing sequence is rearranged,
Having arrived the advertisement editing sequence corresponding with user characteristic data, the advertisement corresponding with user characteristic data is compiled by advertising management platform
Sorted list, after being sent to Set Top Box by interface message processor (IMP), EPG, Set Top Box is by the advertisement editing sequence corresponding with user characteristic data
Row are inserted into and treat in live TV programme, permissible obtain one and insert the advertisement editing sequence corresponding with user characteristic data
The program log of row, table 4 is the program log inserting the advertisement editing sequence corresponding with user characteristic data, such as table 4
Shown in:
Table 4 inserts the program log of the advertisement editing sequence corresponding with user characteristic data
Thus generate corresponding with user characteristic data, to insert advertisement editing sequence TV programme.Set Top Box can
To play out this TV programme by display screen.
The present embodiment is by according to the user characteristic data got, again arranging default advertisement editing sequence
Row, determine the advertisement editing sequence corresponding with active user's characteristic, by the advertisement corresponding with active user's characteristic
Layout sequence, then according to ID, is sent to the Set Top Box corresponding with ID by interface message processor (IMP), EPG, and then makes
Set Top Box, by the advertisement editing sequence corresponding with active user's characteristic, is inserted in the TV programme of current live.Thus
Set Top Box display screen of holding high office shows the TV programme being provided with the advertisement editing list corresponding with user characteristic data, not only makes
Advertisement in the TV programme of real-time play is replaced and changes, and program also can be replaced advertisement, and then achieves based on IPTV
The intercutting of the live advertisement in TV programme, cover and broadcast and pad is broadcast；Meanwhile, corresponding different user plays and is adapted to currently use
The advertisement at family, meets the different user demand for advertisement.
The structural representation of the program commercial distributing device based on IPTV that Fig. 3 provides for the embodiment of the present invention three, such as Fig. 3
Shown in, the device that the present embodiment provides, including:
Acquisition module 31, for obtaining the ID that user characteristic data is corresponding with user characteristic data, wherein, uses
Family characteristic characterizes the feature of user；
Arrangement module 32, for according to user characteristic data, rearranges default advertisement editing sequence, with really
The fixed advertisement editing sequence corresponding with user characteristic data, wherein, advertisement editing sequence includes at least one ad material；
Sending module 33, for by the advertisement editing sequence corresponding with user characteristic data, is sent to and ID pair
The Set Top Box answered, so that the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing TV Festival by Set Top Box
In mesh.
Acquisition module 31, specifically for:
The user characteristic data ID corresponding with user characteristic data that receiving interface machine sends；
Or,
Receive the ID that the user characteristic data of user's input is corresponding with user characteristic data.
Sending module 33, specifically for:
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with ID by interface message processor (IMP), EPG
Set Top Box so that Set Top Box is by the ad material in the advertisement editing sequence corresponding with user characteristic data, be inserted into TV
In the program fragment of the preset time period of program；
Or,
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with ID by interface message processor (IMP), EPG
Set Top Box so that after the advertisement in the currently playing TV programme of Set Top Box identification so that Set Top Box is by currently playing
Advertisement in TV programme, replaces with the ad material in the advertisement editing sequence corresponding with user characteristic data.
Sending module 33, specifically for:
By the advertisement editing sequence corresponding with user characteristic data, it is sent to the Set Top Box corresponding with ID, so that
After the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing TV programme by Set Top Box, Set Top Box leads to
Display screen shows the TV programme inserting advertisement editing sequence.
Wherein, user characteristic data includes following at least one:
User geographical position, customer consumption scope, age of user, user interest hobby feature, viewing time.
The program commercial distributing device based on IPTV of the present embodiment can perform the embodiment of the present invention one, embodiment two offer
Program commercial dissemination method based on IPTV, it is similar that it realizes principle, and here is omitted.
The present embodiment is by according to the user characteristic data got, again arranging default advertisement editing sequence
Row, determine the advertisement editing sequence corresponding with active user's characteristic, by the advertisement corresponding with active user's characteristic
Layout sequence, then according to ID, is sent to the Set Top Box corresponding with ID by interface message processor (IMP), EPG, and then makes
Set Top Box, by the advertisement editing sequence corresponding with active user's characteristic, is inserted in the TV programme of current live.Thus
Set Top Box display screen of holding high office shows the TV programme being provided with the advertisement editing list corresponding with user characteristic data, not only makes
Advertisement in the TV programme of real-time play is replaced and changes, and program also can be replaced advertisement, and then achieves based on IPTV
The intercutting of the live advertisement in TV programme, cover and broadcast and pad is broadcast；Meanwhile, corresponding different user plays and is adapted to currently use
The advertisement at family, meets the different user demand for advertisement.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each method embodiment can be led to
The hardware crossing programmed instruction relevant completes.Aforesaid program can be stored in a computer read/write memory medium.This journey
Sequence upon execution, performs to include the step of above-mentioned each method embodiment；And aforesaid storage medium includes: ROM, RAM, magnetic disc or
The various media that can store program code such as person's CD.
Last it is noted that above example is only in order to illustrate technical scheme, it is not intended to limit；Although
With reference to previous embodiment, the present invention is described in detail, it will be understood by those within the art that: it still may be used
So that the technical scheme described in foregoing embodiments to be modified, or wherein portion of techniques feature is carried out equivalent；
And these amendment or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (10)
1. a program commercial dissemination method based on IPTV, it is characterised in that including:
Obtaining the ID that user characteristic data is corresponding with user characteristic data, wherein, described user characteristic data characterizes
The feature of user；
According to described user characteristic data, default advertisement editing sequence is rearranged, to determine and user characteristics number
According to corresponding advertisement editing sequence, wherein, described advertisement editing sequence includes at least one ad material；
By the advertisement editing sequence corresponding with user characteristic data, it is sent to the Set Top Box corresponding with described ID, so that
The advertisement editing sequence corresponding with user characteristic data is inserted in currently playing TV programme by described Set Top Box.
Method the most according to claim 1, it is characterised in that described acquisition user characteristic data and user characteristic data
Corresponding ID, including:
The user characteristic data ID corresponding with user characteristic data that receiving interface machine sends；
Or,
Receive the ID that the user characteristic data of user's input is corresponding with user characteristic data.
Method the most according to claim 1, it is characterised in that described by the advertisement editing sequence corresponding with user characteristic data
Row, are sent to the Set Top Box corresponding with described ID, so that described Set Top Box is by the advertisement corresponding with user characteristic data
Layout sequence is inserted in currently playing TV programme, including:
By the advertisement editing sequence corresponding with user characteristic data, it is sent to described by interface message processor (IMP), electronic programme guide EPG
The Set Top Box that ID is corresponding, so that described Set Top Box is by the advertisement in the advertisement editing sequence corresponding with user characteristic data
Material, in the program fragment of the preset time period being inserted into TV programme；
Or,
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with described ID by interface message processor (IMP), EPG
Set Top Box so that after the advertisement in the currently playing TV programme of described Set Top Box identification so that described Set Top Box ought
Advertisement in the TV programme of front broadcasting, replaces with the ad material in the advertisement editing sequence corresponding with user characteristic data.
Method the most according to claim 1, it is characterised in that described by the advertisement editing sequence corresponding with user characteristic data
Row, are sent to the Set Top Box corresponding with described ID, so that described Set Top Box is by the advertisement corresponding with user characteristic data
Layout sequence is inserted in currently playing TV programme, including:
Described the advertisement editing sequence corresponding with user characteristic data is sent to the Set Top Box corresponding with described ID,
So that after the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing TV programme by described Set Top Box,
Described Set Top Box display screen of holding high office shows the TV programme inserting advertisement editing sequence.
5. according to the method described in any one of claim 1-4, it is characterised in that described user characteristic data include following extremely
Few one:
User geographical position, customer consumption scope, age of user, user interest hobby feature, viewing time.
6. a program commercial distributing device based on IPTV, it is characterised in that including:
Acquisition module, for obtaining the ID that user characteristic data is corresponding with user characteristic data, wherein, described user
Characteristic characterizes the feature of user；
Arrangement module, for according to described user characteristic data, rearranges default advertisement editing sequence, to determine
The advertisement editing sequence corresponding with user characteristic data, wherein, described advertisement editing sequence includes at least one ad material；
Sending module, for by the advertisement editing sequence corresponding with user characteristic data, is sent to corresponding with described ID
Set Top Box so that the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing TV by described Set Top Box
In program.
Device the most according to claim 6, it is characterised in that described acquisition module, specifically for:
The user characteristic data ID corresponding with user characteristic data that receiving interface machine sends；
Or,
Receive the ID that the user characteristic data of user's input is corresponding with user characteristic data.
Device the most according to claim 6, it is characterised in that described sending module, specifically for:
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with described ID by interface message processor (IMP), EPG
Set Top Box so that described Set Top Box is by the ad material in the advertisement editing sequence corresponding with user characteristic data, be inserted into
In the program fragment of the preset time period of TV programme；
Or,
By the advertisement editing sequence corresponding with user characteristic data, it is sent to corresponding with described ID by interface message processor (IMP), EPG
Set Top Box so that after the advertisement in the currently playing TV programme of described Set Top Box identification so that described Set Top Box ought
Advertisement in the TV programme of front broadcasting, replaces with the ad material in the advertisement editing sequence corresponding with user characteristic data.
Device the most according to claim 6, it is characterised in that described sending module, specifically for:
Described the advertisement editing sequence corresponding with user characteristic data is sent to the Set Top Box corresponding with described ID,
So that after the advertisement editing sequence corresponding with user characteristic data is inserted into currently playing TV programme by described Set Top Box,
Described Set Top Box display screen of holding high office shows the TV programme inserting advertisement editing sequence.
10. according to the device described in any one of claim 6-9, it is characterised in that described user characteristic data includes following
At least one:
User geographical position, customer consumption scope, age of user, user interest hobby feature, viewing time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610670801.8A CN106254931B (en) | 2016-08-15 | 2016-08-15 | Program commercial dissemination method and device based on IPTV |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610670801.8A CN106254931B (en) | 2016-08-15 | 2016-08-15 | Program commercial dissemination method and device based on IPTV |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN106254931A true CN106254931A (en) | 2016-12-21 |
| CN106254931B CN106254931B (en) | 2019-06-18 |
Family
ID=57593044
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610670801.8A Active CN106254931B (en) | 2016-08-15 | 2016-08-15 | Program commercial dissemination method and device based on IPTV |
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| CN108810578A (en) * | 2017-05-05 | 2018-11-13 | 赵阳 | Advertisement cut-in method and system applied to user terminal |
| CN112204992A (en) * | 2018-12-20 | 2021-01-08 | 海信视像科技股份有限公司 | Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting/receiving system, broadcast signal transmitting/receiving method, bonus award system, and bonus award method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108810578A (en) * | 2017-05-05 | 2018-11-13 | 赵阳 | Advertisement cut-in method and system applied to user terminal |
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| CN112204992B (en) * | 2018-12-20 | 2023-02-07 | 海信视像科技股份有限公司 | Broadcast signal receiving device and method, transmitting and receiving and reward giving system and method |
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| CN106254931B (en) | 2019-06-18 |
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