JP7166910B2 - Excluded CM Judgment System and Excluded CM Judgment Method - Google Patents

Description

The embodiments of the present invention relate to an excluded CM determination system and an excluded CM determination method.

Some broadcast signal receivers that can be connected to a network have a function of displaying addressable advertisements (replacement CMs) that display optimal advertisements that match the attributes of viewers. The function of displaying such addressable advertisements (replacement CMs) enables unique services for individual viewers of broadcast signal receiving devices.

JP-A-2003-289518

In order to more effectively display addressable advertisements (replacement CMs) in a broadcast signal receiving apparatus, it is desirable to display addressable advertisements suitable for viewers' tastes. However, if the addressable advertisement to be displayed is selected based only on the viewer's preference, there is a possibility that the addressable advertisement that is not suitable for the content of the program including the CM to be replaced or the sponsor of the program will be selected.

Accordingly, the present embodiment provides an exclusion CM determination system and an exclusion CM determination method for selecting and displaying an addressable advertisement suitable for the contents of a program including an advertisement that can be replaced with an addressable advertisement.

According to one embodiment, an exclusion CM determination system for a broadcast signal receiving device,
The broadcast signal receiving device is
receiving the broadcast signal including the video stream and the audio stream; receiving means for receiving exclusion CM information for use in denying replacement with the replacement CM of
accumulating means for acquiring and accumulating a plurality of candidates for the replacement CM from a first server and also accumulating second attribute information indicating attributes of the replacement CM;
means for acquiring time frame information for inserting the replacement CM into the program from a second server;
Prior to replacing the replacement CM with the included CM,
Based on the comparison between the program attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM of the replacement candidate is included in the program attribute information, and the information to be excluded is included. a first determination means for excluding the replacement CM from replacement candidates if the replacement CM is included;
Based on the comparison between the first attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM is included in the first attribute information, and the information to exclude is determined. a second determination means for excluding the replacement CM from the replacement candidates if the CM is included;
Based on the comparison between the excluded CM information and the second attribute information, it is determined whether or not the excluded CM information includes information to exclude the replacement CM, and if the information to exclude is included. 3. An excluded CM determination system for a broadcast signal receiving apparatus, comprising: an excluded CM determination apparatus comprising: a third determination means for excluding said replacement CM from replacement candidates, if any.

FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including an excluded CM determination device according to an embodiment of the present invention. FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting device). FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (means) 140 including an excluded CM determination device according to an embodiment of the present invention. FIG. 4A is a diagram showing an example of configuration of an excluded CM determination device according to an embodiment of the present invention. FIG. 4B is a diagram schematically showing the processing of the excluded CM determination apparatus according to the embodiment of the present invention, based on a specific example of program attribute information and a specific example of addressable advertisement attribute information. FIG. 4C is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention. FIG. 5 is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention when using the degree of exclusion and the degree of inclusion.

Embodiments will be described below with reference to the drawings.
FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including an excluded CM determination device according to an embodiment of the present invention.
The addressable advertisement system includes a broadcast station (broadcast signal transmitter) 100, a broadcast signal receiver 140, a CM distribution server 120, and a management server 121. FIG. The broadcast signal receiving device 140 receives programs broadcast by the broadcasting station (broadcast signal transmitting device) 100, and includes an exclusion CM determination device according to the embodiment of the present invention. Broadcast station 100 and broadcast signal receiver 140 are connected to CM distribution server 120 and management server 121 via network 130 .

The broadcasting station 100 is a station that organizes programs and broadcasts the organized programs to the broadcast signal receiving device 140 using a broadcast signal. The broadcasting station 100 is also called a broadcast signal transmitting device.
A broadcasting station 100 has a CM management server 101 that stores and manages CMs produced by an advertising company 110 . The broadcasting station 100 inserts the CM (Commercial Message) stored in the CM management server 101 into the middle of the program to be broadcast, organizes it, and transmits it to the broadcast signal receiving apparatus 140 as a series of video and audio streams. Broadcast (transmit). For example, the advertising company 110 produces an advertisement upon request from the advertiser 111 based on a contract, and registers the produced CM in the CM management server 101 of the broadcasting station 100 .

Broadcasting station 100 also has a function of connecting to network 130 , and is connected to CM distribution server 120 and management server 121 via network 130 .
The CM distribution server 120 accumulates addressable advertisements (replacement CMs) sent from the CM management server 101 connected via the network 130, and accumulates addressable advertisements in response to requests from the broadcast signal receiving apparatus 140. This is a server that distributes advertisements (replacement CMs). The CM distribution server 120 also distributes CM attribute information, excluded program attribute information, and excluded CM attribute information, which are attribute information of addressable advertisements to be distributed, as described with reference to FIG. 4B.

The management server 121 is a server for providing additional services related to programs received by the broadcast signal receiver 140 . The supplementary service provided by the management server 121 is, for example, the broadcast signal receiving device 140 replacing a CM inserted in the middle of a program with an addressable advertisement (replacement CM) and providing it to a user who is watching a certain program. This is a service that provides the broadcast signal receiving device 140 with a CM time frame that can be replaced with an addressable advertisement (replacement CM). Alternatively, as described with reference to FIG. 4B, it may be a service that provides program attribute information of programs broadcast by the broadcasting station 1 to the broadcast signal receiving device 140 . The CM time frame that can be replaced with the addressable advertisement (replacement CM) provided by the management server 121 to the broadcast signal receiver 140 is based on the addressable CM frame information sent from the CM management server 101 of the broadcasting station 100. there is

The management server 121 also has a function of collecting viewing histories of the broadcast signal receiver 140 . The broadcast signal receiving apparatus 140 transmits the record of replacing the CM inserted in the program with the addressable advertisement (replacement CM) in the viewing history.
The broadcast signal receiving device 140 is a receiving device that receives a program broadcast by a broadcast signal from the broadcasting station 100 . The broadcast signal receiver 140 also has a function of connecting to the network 130 and is connected to the CM distribution server 120 via the network 130 . The broadcast signal receiving device 140 stores the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 it manages.

Furthermore, the broadcast signal receiver 140 can set connection with the management server 121 through, for example, a function setting screen of the broadcast signal receiver 140 in order to receive supplementary services related to broadcast programs. When the user operates the function setting screen, for example, the broadcast signal receiver 140 obtains information necessary for connection with the management server 121, such as unique information (also referred to as a device ID) of the broadcast signal receiver 140 and broadcast signal reception. It is possible to register in the management server 121 the status of the household of the user who uses the device 140 (sex and age of the people who make up the household). Thereby, the management server 121 can uniquely identify each broadcast signal receiver 140 by the device ID of the broadcast signal receiver 140, for example.

In this way, the broadcast signal receiving apparatus 140 registers information necessary for connection with the management server 121 through the function setting screen, thereby providing various supplementary services related to the program received by the broadcast signal to the management server 121. can be received from
Furthermore, the broadcast signal receiving device 140 includes the excluded CM determination device according to the embodiment of the present invention. The broadcast signal receiving device 140 selects the optimum addressable advertisement (replacement CM) from the addressable advertisements (replacement CM) stored in the recording medium 160 according to the determination result output by the exclusion CM determination device, and displays it on the display screen. It has the function to The broadcast signal receiving device 140 displays the selected optimum addressable advertisement (replacement CM) by applying it to the time frame of the CM that can be replaced with the addressable advertisement (replacement CM) sent from the management server 121. It can be provided to viewers who watch programs.

FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting device) 100. As shown in FIG. A broadcasting station (broadcast signal transmitting device) 100 encodes video data, audio data, etc. of a program organized by inserting CMs stored in a CM management server 101, and transmits the encoded data as a broadcast signal. .

The data broadcast encoder 210 has a function of encoding data of data broadcast related to organized programs. The data broadcasting encoder 210 encodes data for data broadcasting.
The video encoder 211 has a function of encoding video data of organized programs. The video encoder 211 encodes video data of organized programs.

The audio encoder 212 has a function of encoding audio data of organized programs. Audio encoder 212 encodes the audio data of the organized program.
The caption encoder 213 has a function of encoding caption data of organized programs. The caption encoder 213 encodes caption data of organized programs.

The control information generating means 214 has a function of generating TLV packets and MMT control information. The control information of TLV packets is control information (also called TLV-SI) related to multiplexing of IP packets, and provides information for channel selection and correspondence information between IP addresses and services. The MMT control information is control information (also called MMT-SI) related to the MMT package structure and broadcasting service. MMT-SI also includes program attribute information described in FIG. 4B. The control information generating means 214 generates a TLV packet containing control information about a program encoded by the audio encoder 212 and the video encoder 211, and a signal of MMT control information.

The scrambler 215 has a function of scrambling the encoded audio data output from the audio encoder 212 and the encoded video data output from the video encoder 211 in cooperation with the CAS module 216 .
The CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.

A multiplexer (multiplexing means) 217 generates a data broadcast stream encoded and generated by the data broadcast encoder 210, a video stream generated by encoding video data by the video encoder 211, and a stream generated by encoding audio data by the audio encoder 212. It has a function of multiplexing the audio stream, the caption stream generated by encoding the caption data by the caption encoder 213, and the control information generated by the control information generating means 214 by the MMT/TLV method. A multiplexer (multiplexing means) 217 generates a TLV stream by multiplexing an audio stream, a video stream, TLV packets and MMT control information.

The transmission means 218 has a function of transmitting a broadcast signal composed of a TLV stream as a broadcast wave. The transmitting means 218 performs channel coding processing such as modulation such as 16APSK and error correction coding on the TLV stream generated by the multiplexer 217, and transmits it as a broadcast wave.

FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (means) 140 including an excluded CM determination device according to an embodiment of the present invention.
The broadcast signal receiver 140 includes a basic function 341 which is a reception function for receiving broadcast signals, and control means 342 .
Basic function 341 includes broadcast tuner 301, demultiplexer 302, descrambler 303, CAS module 304, data broadcasting engine 305, video decoder 306, audio decoder 307, caption decoder 308, control information analysis means 309, GUI 320, and synthesizer 326. include.

The tuner 301 has a function of receiving broadcast signals (TLV streams) sent by broadcast waves. A broadcast signal received by tuner 301 is input to demultiplexer 302 .
The demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcasting stream, a video stream, an audio stream, a caption stream, and control information. The demultiplexer 302 inputs the separated data broadcasting stream, video stream, audio stream, data broadcasting stream, and caption stream to the descrambler 303 and the SI signal, which is control information, to the control information analyzing means 309, respectively.

The descrambler 303 has a function to descramble the input data broadcasting stream, video stream, audio stream and caption stream in cooperation with the CAS module 304 . The descrambler 303 inputs the descrambled data broadcasting stream to the data broadcasting engine 305, the video stream to the video decoder 306, the audio stream to the audio decoder 307, and the subtitle stream to the subtitle decoder 308, respectively.

The CAS module 304 has a function of generating a key used when descrambled by the descrambler 303 .
The data broadcasting engine 305 has a function of receiving an input data broadcasting stream. The data broadcasting engine 305 converts the received data broadcasting stream into data to be displayed on the display means 350 and sends the data to the synthesizer 326 . The data broadcasting data sent to the synthesizer 326 is synthesized with video data and the like, and displayed on the display means 350 .

The video decoder 306 has a function of decoding the input video stream. Video decoder 306 decodes the video stream and produces a signal for display on display means 350 .
The audio decoder 307 has a function of decoding the input audio stream. Audio decoder 307 decodes the audio stream and produces a signal that is output to speaker 351 .

Subtitle decoder 308 decodes the subtitle stream and produces a signal for display on display means 350 .
The decoded video signal, caption signal and data broadcasting signal are synthesized by the synthesizer 326 and output to the display means 350 . Also, the decoded audio signal is output to the speaker 351 .

Control information analysis means 309 analyzes an SI signal, which is control information of a broadcast signal. After analyzing the SI signal, the control information analysis means 309 sends the analysis result to the control means 342 .
The control means 342 controls the overall operation of the broadcast signal receiver 140 . Further, the control means 342 internally has the excluded CM determination device 330 according to the embodiment of the present invention, and controls the excluded CM determination device 330 . The control means 342 also controls a network I/F 331 that is an I/F with the network 130 and an external input I/F 332 that is a connection I/F with external devices.

Further, the control means 342 selects the optimum addressable advertisement (replacement CM) for the viewer from among the addressable advertisements (replacement CM) stored in the recording medium 160 according to the determination result output by the exclusion CM determination device 330 . CM) is selected, and a CM in a time frame that can be replaced with an addressable advertisement (replacement CM) is replaced with the selected addressable advertisement (replacement CM) and displayed.

When replacing an advertisement inserted in a certain program with an addressable advertisement, the exclusion CM determination device 330 determines the content of the program in which the replacement advertisement is inserted, the content of the replacement advertisement, and the content of the addressable advertisement that is a replacement candidate. and determines whether or not the addressable advertisement as a replacement candidate should be excluded from the replacement candidates.

The configuration of the excluded CM determination device 330 is shown in FIG. 4A. FIG. 4B shows an overview of the operation of the excluded CM determination device 330 and the processing performed by the excluded CM determination device 330 . FIG. 4C shows the processing flow of the excluded CM determination device.
FIG. 4A is a diagram showing an example configuration of the excluded CM determination device 330 according to the embodiment of the present invention. The CM determination device 330 includes a broadcast program attribute acquisition unit 401 , a user preference CM list acquisition unit 402 , a user preference CM acquisition unit 403 and an exclusion CM determination unit 404 .

The broadcast program attribute information acquisition unit 401 performs a process of acquiring attribute information of a program received by the broadcast signal receiving apparatus 140, an advertisement to be replaced with an addressable advertisement, and a program including the advertisement.
The user-preferred CM list acquisition unit 402 performs processing for acquiring the user-preferred CM list stored in the excluded CM determination device 330 .

The user preference CM list is a list of addressable advertisements suitable for preferences of each user who is a viewer of the broadcast signal receiving device 140 . The user-specific preference information is information that is analyzed and accumulated based on, for example, the attribute information and viewing history of each user of the broadcast signal receiver 140 registered on the function setting screen of the broadcast signal receiver 140 . be. Broadcast signal receiving apparatus 140 stores, in a storage area (not shown), a user preference CM list created based on preference information.

The user-preferred CM acquisition unit 403 receives addressable advertisements distributed by the CM distribution server 120 and stores them in the recording medium 160. In addition, the user-preferred CM acquisition unit 403 receives and stores addressable advertisements registered in the user-preferred CM list. A process of extracting the attribute of the instructed addressable advertisement 404 from the recording medium 160 and inputting it to the exclusion CM determination unit is performed.

The excluded CM determination unit 404 controls the overall excluded CM determination device 330, and uses the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 and the attribute of the addressable advertisement acquired from the user preference CM acquisition unit 403, A determination process is performed to determine whether or not the corresponding addressable advertisement should be excluded from replacement candidates.

FIG. 4B is a diagram schematically showing the processing of the excluded CM determination apparatus according to the embodiment of the present invention, based on a specific example of program attribute information and a specific example of addressable advertisement attribute information.
The broadcast signal receiving apparatus 140 receives program information, included CM information, and excluded CM information as program attribute information. These program attribute information are sent as SI signals, which are control information included in broadcast waves. Broadcast signal receiver 140 analyzes the received SI signal by control information analysis means 309 and stores the extracted program attribute information in a storage area (not shown) of control means 342 . Alternatively, the broadcast signal receiver 140 may store the program attribute information provided from the management server 121 in a storage area (not shown) of the control means 342 as one of the supplementary services provided by the management server 121 .

Program information is information on a program. Program information is, for example, demographic attribute information of target viewers such as age and gender, residential area and address of the program, keywords and genres that represent the content of the program, broadcast areas, etc. Broadcast or distribution It may be the information of the program itself to be played.

Included CM information is information about a CM inserted in the middle of a program. The included CM information includes information about the addressable advertisement itself, such as the sponsor name, genre, and product name of the included CM, such as keywords representing the content of the addressable advertisement, as well as information such as the age, gender, region, and address of the target of the addressable advertisement. There is demographic attribute information of viewers.

Excluded CM information is information on addressable advertisements to be excluded as replacement candidates when replacing CMs inserted in the middle of a program with addressable advertisements. Excluded CM information includes information about the addressable advertisement itself, such as the sponsor name, genre, and product name of the CM that you want to exclude, such as keywords that describe the content of the addressable advertisement, as well as the age, gender, region, and address of the target of the addressable advertisement. , demographic attribute information of the target audience.

The broadcast signal device 140 also receives CM attribute information, excluded program attribute information, and excluded CM attribute information as attribute information of addressable advertisements. These addressable advertisement attribute information are distributed from the CM distribution server 120 and stored in a storage area (not shown) of the control means 342 of the broadcast signal receiver 140 .

CM attribute information is addressable advertisement information. The addressable advertisement information includes, for example, the sponsor name, genre, and product name of the addressable advertisement, such as keywords representing the content of the addressable advertisement, such as keywords representing the content of the addressable advertisement. It may be the demographic attribute information of the target audience.

The excluded program attribute information is information of a program that is not desired to be replaced with an addressable advertisement when replacing a CM inserted in the middle of the program with an addressable advertisement. Program information that you don't want addressable ads to replace is, for example, the demographic attribute information of the target viewers, such as the age, gender, residential area, and address of the program, or the keywords and genres that describe the content of the program. , the information of the program itself to be broadcast or distributed, such as the broadcasting area.

Excluded CM attribute information is information on addressable advertisements that are to be excluded as replacement candidates when replacing a CM inserted in the middle of a program with an addressable advertisement. Information on addressable advertisements to be excluded includes information on the addressable advertisements themselves, such as the name of the sponsor, genre, product name, etc. that expresses the content of the addressable advertisements, as well as information on the age of the target of the addressable advertisements. It may be demographic attribute information of the target audience, such as gender, region, or address.

Program attribute information is acquired from a storage area (not shown) by the broadcast program attribute acquisition unit 401 according to an instruction from the CM exclusion determination unit 404 and sent to the CM exclusion determination unit 404 . Also, the addressable advertisement attribute information is acquired from a storage area (not shown) by the user preference CM acquisition unit 403 according to an instruction from the exclusion CM determination unit 404 and sent to the exclusion CM determination unit 404 .

The excluded CM determination unit 404 determines the program information, included CM information, and excluded CM information included in the acquired program attribute information, and the CM attribute information, excluded program attribute information, and excluded CM attribute information included in the addressable advertisement attribute information. , the addressable advertisement having the attribute acquired by the user preference CM acquisition unit 403 is suitable for replacing and displaying the CM included in the broadcast program having the attribute acquired by the broadcast program attribute acquisition unit 401. make a judgment as to whether

As a result of the determination, if it is suitable to replace and display the CM included in the broadcast program, the exclusion CM determination unit 404 acquires the addressable advertisement to be determined from the recording medium 160, and removes the addressable advertisement to be included in the program to be determined. It is displayed on the display means 350 by replacing with the existing CM.

As a result of the determination, if it is not suitable to replace and display the CM included in the broadcast program, the exclusion CM determination unit 404 replaces the addressable advertisement to be determined with the CM included in the program to be determined. do not have. In this case, the CM included in the program to be judged is displayed on the display means 350 as it is.

FIG. 4C is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention.
The excluded CM determination device 330 may perform the excluded CM determination process at any timing, but it is desirable to perform the excluded CM determination process before the broadcast of the program to be determined.
When the excluded CM determination unit 404 starts the excluded CM determination process (S450), it acquires program attribute information via the broadcast program attribute acquisition unit 401, and determines one addressable advertisement described in the user preference CM list. Attribute information is acquired via the user preference CM acquisition unit 403 (S451).

The excluded CM determination unit 404 uses the program information, the included CM information, the excluded CM information, the CM attribute information, the excluded program attribute information, and the excluded CM attribute information included in the acquired addressable advertisement attribute information. Exclusion judgment is performed.
First, it is determined whether the excluded program attribute information is included in the program information (S452).

If it is included as a result of the determination (Yes in S452), the excluded CM determining unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
If not included as a result of determination (No in S452), the excluded CM determination unit 404 determines whether the excluded CM attribute information is included in the included CM information.

If it is included as a result of the determination (Yes in S454), the excluded CM determining unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
If not included as a result of the determination (No in S454), the excluded CM determination unit 404 determines whether the excluded CM information is included in the CM attribute information.

If it is included as a result of the determination (Yes in S455), the excluded CM determination unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
If the CM is not included as a result of the determination (No in S454), the excluded CM determination unit 404 terminates the process (S470).

After the determination of the addressable advertisement to be determined, the excluded CM determination unit 404 acquires the attribute information of the next addressable advertisement listed in the user-preferred CM list via the user-preferred CM acquisition unit 403, and , the process of S470 is performed. Thereafter, the exclusion CM determination unit 404 performs determination processing on all addressable advertisements listed in the user's favorite CM list.

As a result, the excluded CM determination device 330 can determine whether the addressable advertisement to be determined is a replacement candidate or excluded from the replacement candidates.
The example of the processing in FIG. 4C is an example in which the program attribute information and the addressable advertisement attribute information are determined by any one of the determination processing of S452, S454, and S455. may be used.

For example, the exclusion degree Ei (i=1 to n, n is the number of all attribute information), and if the judgment value calculated using the set exclusion degree and the predetermined inclusion degree exceeds a predetermined threshold, the addressable advertisement to be judged is replaced. Can be excluded from candidates.

FIG. 5 is a diagram showing an example of using the degree of exclusion and the degree of inclusion in the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention.
The exclusion CM determination unit 404 uses the program attribute information (S501) acquired from the broadcast program attribute acquisition unit 401 and the addressable advertisement attribute information (S502) acquired from the user preference CM acquisition unit 403 to determine the corresponding addressable advertisement. Determination processing (S503) is performed to determine whether or not to exclude the advertisement from the candidates for replacement.

In the determination process, the exclusion degree Ei and the inclusion degree M is calculated as a determination value, and the threshold values are compared (S504).

If the result of the comparison is smaller than the threshold (Yes in S503), the addressable advertisement to be determined is excluded from candidates for replacement (S504), and the process ends (S520).
If the result of the comparison is equal to or greater than the threshold value (No in S503), the processing of the addressable advertisement to be determined ends as it is (S520).

As described above, the excluded CM determination device 330 according to the embodiment of the present invention uses the program attribute information of the broadcast program and the addressable advertisement attribute information as candidates for replacing the CM inserted in the broadcast program. , it is possible to determine whether or not to exclude the corresponding addressable advertisement from the replacement candidates.

As a result, the excluded CM determination device 330 according to the embodiment of the present invention selects and displays addressable advertisements that are suitable not only for user tastes but also for advertisements that can be replaced with addressable advertisements and the contents of programs that include such advertisements. It becomes possible to Therefore, the broadcast signal receiving apparatus including the excluded CM determination apparatus 330 according to the embodiment of the present invention can display addressable advertisements more suitable for users than ever before.

Although an example of the excluded CM determination device 330 and the addressable advertisement system including the excluded CM determination device 330 according to the embodiment of the present invention has been described with reference to the drawings, the present invention is not limited to the above example.
In the configuration example of the addressable advertising system shown in FIG. 1, the broadcasting station (broadcast signal transmitting device) 100 transmits broadcast waves multiplexed in the MMT/TLV format, and the broadcast signal receiving device 140 transmits in the MMT/TLV format. Although the case of receiving multiplexed broadcast waves has been described as an example, broadcast waves may be multiplexed according to the MPEG-2 system. Alternatively, in the configuration example of the addressable advertising system shown in FIG. 1, the broadcast station (broadcast signal transmitter) 100 may distribute program content to the broadcast signal receiver 140 via the network 130 .

Also, the excluded CM determination device 330 according to the embodiment of the present invention can process programs recorded in the broadcast signal receiving device 140 .
In addition, although the configuration example of the addressable advertising system shown in FIG. 1 is an example in which only one broadcast signal receiving device 140 is included, a plurality of broadcast signal receiving devices may be included. In this case, the management server 121 can identify and manage a plurality of broadcast signal receivers 140 using the device ID of each of the broadcast signal receivers 140 .

Also, although the excluded CM determination device 330 according to the embodiment of the present invention has been described as being included in the broadcast signal receiving device 140, it can communicate with the broadcast signal receiving device 140, and each broadcast signal receiving device 140 can be identified by its device ID. It may be in an identifiable separate body. This separate entity may be, for example, the management server 121 .

If the excluded CM determination device 330 is in a separate entity, the user preference CM acquisition unit 403 of the excluded CM determination device 330 in the separate entity may acquire addressable advertisement attribute information via the network 130 . Also, the excluded CM determination unit 404 may transmit the determination result to the broadcast signal receiving apparatus 140 via the network 130 .

While several embodiments of the invention have been described, these embodiments have been presented by way of example and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and equivalents thereof. Furthermore, in each constituent element of the claims, even if the constituent element is divided and expressed, a plurality of constituent elements are expressed together, or a combination of these is expressed, it is within the scope of the present invention. In addition, when the claims are expressed as control logic, when expressed as a program including instructions for executing a computer, and when expressed as a computer-readable recording medium in which the instructions are written, the apparatus of the present invention is applied. be. Also, the names and terms used are not limited, and other expressions are included in the present invention as long as they have substantially the same content and the same meaning.

Reference numerals 100: broadcasting station (broadcasting signal transmitting device), 120: CM distribution server, 121: management server, 140: broadcasting signal receiving device, 160: recording medium.

Claims (3)

An exclusion CM determination system for a broadcast signal receiving device,
The broadcast signal receiving device is
receiving the broadcast signal including the video stream and the audio stream; receiving means for receiving exclusion CM information for use in denying replacement with the replacement CM of
accumulating means for acquiring and accumulating a plurality of candidates for the replacement CM from a first server and also accumulating second attribute information indicating attributes of the replacement CM;
means for acquiring time frame information for inserting the replacement CM into the program from a second server;
Prior to replacing the replacement CM with the included CM,
Based on the comparison between the program attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM of the replacement candidate is included in the program attribute information, and the information to be excluded is included. a first determination means for excluding the replacement CM from replacement candidates if the replacement CM is included;
Based on the comparison between the first attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM is included in the first attribute information, and the information to exclude is determined. a second determination means for excluding the replacement CM from the replacement candidates if the CM is included;
Based on the comparison between the excluded CM information and the second attribute information, it is determined whether or not the excluded CM information includes information to exclude the replacement CM, and if the information to exclude is included. and a third determination means for excluding the replacement CM from the replacement candidates, if any, and an excluded CM determination device. The first attribute information includes demographic attributes including at least one of age, gender, residential area, and address of target viewers of the program, keywords representing content of the program, genre, and broadcast area. 2. The exclusion CM determination system according to claim 1, comprising at least one of: A CM exclusion determination method for a broadcast signal receiving device,
The broadcast signal receiving device is
The broadcast signal including the video stream and the audio stream is transmitted, and as the attribute information of the program, the program attribute information, the first attribute information related to the embedded advertisement (CM) inserted in the program, and the embedded CM are separately transmitted. receiving exclusion CM information for use in denying replacement with the replacement CM of
Acquiring a plurality of candidates for the replacement CM from the first server and accumulating them, and also accumulating second attribute information indicating attributes of the replacement CM;
obtaining time frame information for inserting the replacement CM into the program from a second server;
Prior to replacing the replacement CM with the included CM,
Based on the comparison between the program attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM of the replacement candidate is included in the program attribute information, and the information to be excluded is included. excluding the replacement CM from the replacement candidates if the replacement CM is included;
Based on the comparison between the first attribute information and the second attribute information, it is determined whether the information to exclude the replacement CM is included in the first attribute information, and the information to exclude is determined. is included, excluding the replacement CM from the replacement candidates;
Based on the comparison between the excluded CM information and the second attribute information, it is determined whether or not the excluded CM information includes information to exclude the replacement CM, and if the information to exclude is included. and excluding said replacement CM from replacement candidates, if any.

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