WO2020125786A1 - Broadcast signal receiving device and method, broadcast signal transceiving system and method, rewarding system and method - Google Patents

Broadcast signal receiving device and method, broadcast signal transceiving system and method, rewarding system and method Download PDF

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Publication number
WO2020125786A1
WO2020125786A1 PCT/CN2019/127226 CN2019127226W WO2020125786A1 WO 2020125786 A1 WO2020125786 A1 WO 2020125786A1 CN 2019127226 W CN2019127226 W CN 2019127226W WO 2020125786 A1 WO2020125786 A1 WO 2020125786A1
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WO
WIPO (PCT)
Prior art keywords
broadcast signal
signal receiving
server
advertisement
receiving device
Prior art date
Application number
PCT/CN2019/127226
Other languages
French (fr)
Chinese (zh)
Inventor
冈野和幸
Original Assignee
青岛海信电器股份有限公司
东芝视频解决方案株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2018238738A external-priority patent/JP7166906B2/en
Priority claimed from JP2018238740A external-priority patent/JP7166908B2/en
Priority claimed from JP2018238739A external-priority patent/JP7166907B2/en
Application filed by 青岛海信电器股份有限公司, 东芝视频解决方案株式会社 filed Critical 青岛海信电器股份有限公司
Priority to CN201980031692.7A priority Critical patent/CN112204992B/en
Publication of WO2020125786A1 publication Critical patent/WO2020125786A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Definitions

  • Embodiments of the present invention relate to a broadcast signal receiving device and a broadcast signal receiving method, a broadcast signal transceiving system and a broadcast signal transceiving method, and a reward giving system and a reward giving method.
  • broadcast signal receiving devices having a function of displaying an addressable advertisement (replacement CM) that displays the most consistent with the attributes of the viewer Good advertising.
  • a function of displaying an addressable advertisement (replacement CM) can provide an individual service to each viewer of the broadcast signal receiving device.
  • Patent Literature 1 Japanese Patent Laid-Open No. 2018-37935
  • the broadcast signal receiving apparatus In order to display an addressable advertisement (replacement CM) in a broadcast signal receiving apparatus, it is desirable that the broadcast signal receiving apparatus has a function of asking a viewer to allow display of an addressable advertisement (replacement CM).
  • the broadcast signal receiving device In order to allow more users to allow the display of addressable advertisements (replacement CM), it is desirable that the broadcast signal receiving device has a mechanism that allows viewers to be motivated to allow them.
  • an object of this embodiment is to provide a broadcast signal receiving device and a broadcast signal receiving method having a function that allows a user to motivate display of an addressable advertisement (replacement CM).
  • the broadcast signal receiving apparatus receives a program transmitted by a broadcast signal and connects to one or more servers via a network, and includes: a control mechanism that acquires one or more second advertisements from the server , Replacing the first advertisement inserted in the broadcast period of the program with the second advertisement; a storage section, which stores a device ID that identifies the device; a display section, which displays the program; and a service control section, It registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID to the server, and the control mechanism sends the server ID including the device ID to the server Within the distribution request, the second advertisement associated with the specific service is received from the server, replaced with the first advertisement, and displayed on the display unit.
  • a broadcast signal transmission and reception system includes a broadcast signal transmission device that transmits a program by a broadcast signal, and a broadcast signal reception device that receives a program transmitted by the broadcast signal and is connected to one or more servers via a network, wherein
  • the broadcast signal transmission device includes a transmission mechanism that transmits the broadcast signal including the video stream and the audio stream, and the broadcast signal reception device includes a control mechanism that obtains one or more from the server
  • the second advertisement replaces the first advertisement inserted in the broadcast period of the program with the second advertisement; a storage unit that stores the device ID that identifies the device; a display unit that displays the program; and services
  • the control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the server, and the control mechanism transmits to the server including the A request for distribution including a device ID receives the second advertisement associated with the specific service from the server, and replaces the first advertisement with the first advertisement and displays it on the
  • a reward giving system includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and connects to the first server and the second server via a network, wherein ,
  • the broadcast signal receiving device includes:
  • a control mechanism which obtains one or more second advertisements from the second server, and replaces the first advertisements inserted in the broadcast period of the program with the second advertisements;
  • a storage section which stores the device ID that identifies the device
  • the service control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the first server,
  • the first server includes a registration unit that registers the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving device,
  • the second server includes a distribution unit that distributes the second advertisement according to a distribution request transmitted from the broadcast signal receiving device,
  • the control agency sends a release request including the device ID to the second server,
  • the distribution unit When receiving the distribution request, uses the device ID to acquire the information of the service identifier corresponding to the device ID from the first server, and distributes the service identifier to the broadcast signal receiving device.
  • the second advertisement associated with the service identifier is not limited to the device ID.
  • FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including a reward giving device according to an embodiment of the present invention
  • FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting apparatus);
  • FIG. 3 is a diagram schematically showing the structure of a broadcast signal receiving device (institution) including a reward giving device according to an embodiment of the present invention
  • 4A is a diagram showing an example of the configuration of a reward giving device according to an embodiment of the present invention.
  • 4B is a diagram of an example of information required by the reward giving apparatus according to the embodiment of the present invention to register with the management server the service requesting the reward;
  • 4C is a diagram schematically showing an example of a service in which the reward giving device according to the embodiment of the present invention registers with the management server via the collaboration server to request a reward giving;
  • FIG. 4D is a diagram showing an example of registration information (point service registration information) of a point service requesting a point to be awarded by the reward giving device registered in the management server according to the embodiment of the present invention.
  • FIG. 5 is a diagram schematically showing an example of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements;
  • FIG. 6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements.
  • broadcasting station broadcast signal transmission device
  • 120...CM distribution server 120...CM distribution server
  • 121...management server 140
  • 160 160...recording medium.
  • FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including a reward giving device according to an embodiment of the present invention.
  • the addressable advertising system includes a broadcasting station (broadcast signal transmitting device) 100, a broadcast signal receiving device 140, a CM distribution server 120, a management server 121, and a collaboration server 122.
  • the broadcast signal receiving device 140 receives a program broadcast by a broadcast station (broadcast signal transmitting device) 100, and includes a reward giving device according to an embodiment of the present invention.
  • the broadcasting station 100 and the broadcast signal receiving device 140 are connected to the CM distribution server 120 and the management server 121 via the network 130.
  • the broadcast signal receiving device 140 may be connected to the collaboration server 122 via the network 130.
  • the broadcasting station 100 is a station that edits a program and broadcasts the edited program to a broadcast signal receiving device 140 through a broadcast signal.
  • the broadcasting station 100 is also called a broadcasting signal transmitting device.
  • the broadcasting station 100 has a CM management server 101 that stores and manages the CM created by the advertising company 110.
  • the broadcasting station 100 inserts and edits the CM (Commercial Message) stored in the CM management server 101 to the middle of the broadcast program as a series of video streams and audio streams, and broadcasts to the broadcast signal receiving device 140 through a broadcast signal (send).
  • the advertising company 110 accepts a commission from an advertiser (a client who commissions an advertising company to create an advertisement) 111 to create an advertisement according to a contract, for example, and registers the created CM with the CM management server 101 of the broadcasting station 100.
  • the broadcasting station 100 also has a function of connecting to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
  • the CM distribution server 120 stores addressable advertisements (replacement CM) transmitted from the CM management server 101 connected via the network 130, and stores the stored addressable advertisements (replacement CM) according to the request from the broadcast signal receiving device 140 ) The published server.
  • the management server 121 is a server for providing additional services associated with the program received by the broadcast signal receiving device 140.
  • the additional service provided by the management server 121 is, for example, a service that provides the broadcast signal receiving device 140 with a time frame of a CM that can be replaced with an addressable advertisement (replacement CM).
  • the time frame of the CM is for the broadcast signal receiving device 140 A time frame (time period) in which a CM inserted in the middle of a program is replaced with an addressable advertisement (replacement CM) and provided to users watching a certain program.
  • the time frame (period) of the CM provided by the management server 121 to the broadcast signal receiving device 140 that can be replaced with an addressable advertisement (replacement CM) is based on the addressable CM segment (playback) transmitted from the CM management server 101 of the broadcasting station 100 Advertisement time period) information.
  • the management server 121 also has a function of collecting the viewing history of the broadcast signal receiving device 140.
  • the broadcast signal receiving device 140 includes the actual results of replacing the CM inserted in the middle of the program with an addressable advertisement (replacement CM) in the viewing history and transmits it.
  • the collaboration server 122 is a server set as a link destination among the programs displayed on the display screen of the broadcast signal receiving device 140 or the CM inserted into the program by the user of the broadcast signal receiving device 140, and is a service that requests a reward for registration server.
  • the service is, for example, a point service that is operated by a specific operator and that the user of the broadcast signal receiving device 140 can participate in (can join).
  • FIG. 1 is an example in which only one collaboration server 122 exists, but multiple collaboration servers 122 may exist.
  • the broadcast signal receiving device 140 can be connected to each collaboration server 122 set as a link destination among the programs displayed on the display screen or the CM inserted into the programs.
  • the management server 121 may have the function of the collaboration server 122.
  • the broadcast signal receiving device 140 is a receiving device that receives a program broadcasted by a broadcast signal from the broadcast station 100.
  • the broadcast signal receiving device 140 has a function of connecting to the network 130 and is connected to the CM distribution server 120 via the network 130.
  • the broadcast signal receiving device 140 saves the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 under management.
  • the broadcast signal receiving device 140 has a function of selecting the best addressable advertisement (replacement CM) from the addressable advertisements (replacement CM) stored in the recording medium 160 and displaying it on the display screen.
  • the broadcast signal receiving device 140 can set the connection to the management server 121 through, for example, a function setting screen of the broadcast signal receiving device 140 in order to receive additional services related to the broadcast program.
  • the broadcast signal receiving device 140 can use information required for connection to the management server 121, for example, specific information of the broadcast signal receiving device 140 (also referred to as device ID), by using the user operation function setting screen, for example.
  • the status of the user's home (gender or age band of the person constituting the home), etc. is registered with the management server 121.
  • the management server 121 can uniquely identify one broadcast signal receiving device 140 by the device ID of the broadcast signal receiving device 140.
  • the broadcast signal receiving device 140 registers information necessary for connection with the management server 121 through the function setting screen, and thus can receive various additional services related to the program received through the broadcast signal from the management server 121.
  • the broadcast signal receiving device 140 also includes a reward giving device according to an embodiment of the present invention.
  • the user of the broadcast signal receiving device 140 can register with the management server 121 the service requesting the award according to the display content displayed by the display mechanism 350.
  • the reward giving device performs a process of transmitting information input by the user or identifying information necessary for registration such as the device ID of the broadcast signal receiving device 140.
  • the method of registering the service requesting the reward with the management server 121 will be described using FIGS. 3 and 4.
  • FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmission device) 100.
  • the broadcasting station (broadcast signal transmission device) 100 symbolizes (also referred to as encodes) video data, audio data, and the like of the program inserted in the CM stored in the CM management server 101 and sends it as a broadcast signal.
  • the data broadcast encoder 210 has a function of symbolizing the data broadcast data associated with the edited program.
  • the data broadcast encoder 210 symbolizes the data broadcast.
  • the video encoder 211 has a function of symbolizing the video data of the edited program.
  • the video encoder 211 symbolizes the video data of the edited program.
  • the speech encoder 212 has a function of symbolizing the speech data of the edited program.
  • the speech encoder 212 symbolizes the speech data of the edited program.
  • the subtitle encoder 213 has a function of symbolizing the subtitle data of the edited program.
  • the subtitle encoder 213 symbolizes the subtitle data of the edited program.
  • the control information generating unit 214 has a function of generating control information of TLV packets and MMT.
  • the control information of the TLV packet is control information related to the multiplexing of the IP packet (also called TLV-SI), and provides information for channel selection or corresponding information of the IP address and service.
  • the control information of the MMT is control information (also referred to as MMT-SI) related to the structure of the MMT packet or the broadcast service.
  • the control information generating unit 214 generates a signal including TLV packets and MMT control information including control information related to the programs to be encoded by the speech encoder 212 and the video encoder 211.
  • the scrambler 215 has a function of cooperating with the CAS module 216 to scramble the symbolized voice data output from the voice encoder 212 and the symbolized video data output from the video encoder 211.
  • the CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
  • the multiplexer 217 has a data broadcast stream generated by symbolizing the data broadcast encoder 210, a video stream generated by the video encoder 211 symbolizing the video data, and a voice encoder 212 generated by symbolizing the voice data
  • the audio stream and the subtitle encoder 213 multiplex the subtitle stream generated by symbolizing the subtitle data and the control information generated by the control information generating unit 214 in the MMT/TLV method.
  • the multiplexer 217 generates a TLV stream that multiplexes the audio stream, video stream, TLV packet, and MMT control information.
  • the transmission mechanism 218 has a function of transmitting a broadcast signal composed of a TLV stream as a broadcast wave.
  • the transmission mechanism 218 performs transmission path symbolization processing such as modulation of 16APSK or the like and error correction coding on the TLV stream generated by the multiplexer 217, and transmits it as a broadcast wave.
  • FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (institution) 140 including a reward giving device according to an embodiment of the present invention.
  • the broadcast signal receiving device 140 includes a basic function 341 as a receiving function for receiving broadcast signals and a control mechanism 342.
  • the basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcast engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information analysis mechanism 309, GUI320, synthesizer 326.
  • the tuner 301 has a function of receiving broadcast signals (TLV streams) transmitted by broadcast waves.
  • the broadcast signal received by the tuner 301 is input to the demultiplexer 302.
  • the demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, a video stream, an audio stream, a subtitle stream, and control information.
  • the demultiplexer 302 inputs the separated data broadcast stream, video stream, audio stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs the SI signal as control information to the control information analysis unit 309.
  • the descrambler 303 has a function of descrambling the input data broadcast stream, video stream, audio stream, and subtitle stream in cooperation with the CAS module 304.
  • the descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, the video stream to the video decoder 306, the audio stream to the voice decoder 307, and the subtitle stream to the subtitle decoder 308.
  • the CAS module 304 has a function of generating a key used when the descrambler 303 descrambles.
  • the data broadcast engine 305 has a function of receiving the input data broadcast stream.
  • the data broadcast engine 305 converts the received data broadcast stream into data displayed on the display unit 350 and transmits it to the synthesizer 326.
  • the data broadcast data transmitted to the synthesizer 326 is synthesized with video data and the like, and displayed on the display unit 350.
  • the video decoder 306 has a function to decode the input video stream.
  • the video decoder 306 decodes the video stream and generates a signal displayed on the display unit 350.
  • the speech decoder 307 has a function of decoding the input speech stream.
  • the voice decoder 307 decodes the voice stream and generates a signal output to the speaker 351.
  • the subtitle decoder 308 decodes the subtitle stream and generates a signal displayed on the display unit 350.
  • the decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display mechanism 350. Then, the decoded voice signal is output to the speaker 351.
  • the control information analysis unit 309 analyzes the SI signal which is control information of the broadcast signal. When analyzing the SI signal, the control information analysis unit 309 transmits the analysis result to the control unit 342.
  • the control unit 342 controls the overall operation of the broadcast signal receiving device 140. Furthermore, the control unit 342 internally includes the reward giving device 330 according to the embodiment of the present invention, and controls the reward giving device 330. The control unit 342 also controls the network I/F 331 as the I/F with the network 130 and the external input I/F 332 as the I/F connected with the external device.
  • control mechanism 342 also performs the following control: selecting the addressable advertisement (replacement CM) that is optimal for the viewer of the broadcast signal receiving device 140 from the addressable advertisements (replacement CM) stored in the recording medium 160 will be able to The CM in the time frame replaced with the addressable advertisement (replacement CM) is replaced with the selected addressable advertisement (replacement CM) and displayed.
  • the broadcast receiving device 140 selects the best addressable advertisement (replacement CM) for the viewer, it can select the best addressable advertisement based on the information registered through the reward giving device and requesting the rewarded service ( Replace CM) and display on the display mechanism 350.
  • the reward giving device 330 has a function of transmitting information required to register with the management server 121 the service requesting the reward.
  • the method of registering with the management server 121 a service requesting a reward includes, for example, a method of registering through the function setting screen of the broadcast signal receiving device 140, setting as a link via a program displayed on the display unit 350 or a CM inserted into the program A method of registering with the destination collaboration server 122.
  • An example of the structure of the reward giving device 330 is shown in FIG. 4A.
  • an example of information required to register with the management server 121 the service requesting the award is shown in FIG. 4B.
  • an example of a method of registering a service requesting a reward to the management server 121 via the collaboration server 122 is shown in FIG. 4C.
  • an example of information related to the service registered with the management server 121 requesting a reward is shown in FIG. 4D.
  • FIG. 4A is a diagram showing an example of the configuration of the reward giving device 330 according to the embodiment of the present invention.
  • the reward giving device 330 includes a service control section 330-1 and a saving section 330-2.
  • the service control unit 330-1 controls the entire reward giving device 330, and performs control for transmitting information required to register with the management server 121 a service requesting a reward via the network I/F 331.
  • the information required to register the service requesting the award includes, for example, the device ID identifying the broadcast signal receiving device 140, the service ID identifying the registered service, the user ID identifying the registered user, and the like.
  • the registered service ID or user ID can be input by the user from the function setting screen controlled by the service control section 330-1. Alternatively, the registered service ID or user ID may be input from the input screen displayed by the display unit 350 by communicating with the collaboration server 122 through the service control section 330-1.
  • the storage unit 330-2 is an area for storing the device ID of the broadcast signal receiving device 140. Furthermore, the storage unit 330-2 may store the service ID or user ID temporarily input by the user. Furthermore, the storage unit 330-2 may store, for example, the history of participation in a promotional event, the history of application for rewards, the history of questionnaire responses, etc., entered by the user on the website displayed by the display unit 350. For example, the data input by the user, such as the service ID or the user ID, among the data stored in the storage 330-2 can be deleted from the function setting screen, for example.
  • FIG. 4B is an example of information necessary for the reward giving apparatus according to the embodiment of the present invention to register with the management server the service requesting the reward.
  • the information required to register with the management server 121 the service requesting the award includes the device ID, the point service ID, and the user ID in the point service as shown in 410.
  • the information required to register with the management server 121 the service requesting the award may also include a viewer ID that distinguishes the viewer who actually watched among the users of the broadcast signal receiving device 140.
  • the registered information may further include, for example, the history of participation in the promotional event entered by the user on the website displayed by the display unit 350, the history of application for rewards, the history of questionnaire responses, and the like.
  • 4C is a diagram schematically showing an example of a service in which the reward giving apparatus according to the embodiment of the present invention registers a service requesting a reward to the management server via the collaboration server.
  • link information to a specific website may be included.
  • the control mechanism 342 accesses the server of the link destination (S430).
  • the control mechanism 342 accesses the collaboration server 122.
  • the accessed collaboration server 122 causes the display mechanism 350 to display an input screen requesting input of information required to register with the management server 121 a service requesting a reward (S431).
  • the user inputs, for example, the point service ID and the user ID shown in 410 of FIG. 4B according to the displayed input screen.
  • the service control unit 330-1 of the reward giving device 330 transmits the device ID held by the holding unit 330-2 to the collaboration server 122 (S432).
  • the collaboration server 122 that has received the user ID, the point service ID, and the device ID from the broadcast signal receiving device 140 transmits its information to the management server 121 (S433).
  • the management server 121 that has received the user ID, the point service ID, and the device ID from the collaboration server 122 registers the user of the user service ID of the received point service ID and owns the broadcast signal receiving device 140 of the device ID and watches the broadcast program as a request Registration information for rewarded services.
  • the collaboration server 122 may arbitrarily determine the layout of the input screen displayed by the collaboration server 122 on the display mechanism 350 in S431. Therefore, the input screen displayed on the display unit 350 in S431 may be, for example, a layout in which only data of 410 shown in FIG. 4B is input, or a layout in which data of 411 is input in addition to the data of 410. In this way, the collaboration server 122 can arbitrarily determine the layout of the input screen, and therefore can input various types of information compared to the case of registering with the management server via the function setting screen.
  • the service control unit 330-1 transmits all information input from the input screen of the layout arbitrarily determined by the collaboration server 122 to the collaboration server 122.
  • 4D is a diagram showing an example of registration information (point service registration information) of a point service requesting a point to be awarded by a reward giving device that is registered with a management server according to an embodiment of the present invention.
  • the registration information includes information indicating the point service registered as the service requesting the award according to each user of the device ID.
  • 420 shows an example in which user A, who is a user of the broadcast signal receiving apparatus 140 with the device ID A, registers V points and Rokuten as a service requesting a reward.
  • the management server 121 can perform registration management of the point service registration information, thereby being able to recognize to which point service the user of the broadcast signal receiving device 140 has registered the reward giving.
  • FIG. 5 is a diagram schematically showing an example of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements.
  • the broadcast signal receiving device 140 transmits a CM request to the CM distribution server 120 in order to request the distribution of an addressable advertisement (replacement CM).
  • the CM request contains the information of the user of the broadcast signal receiving device 140.
  • the user information is, for example, the device ID of the broadcast signal receiving device 140.
  • the CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to obtain information required to determine the content (subject matter) of the addressable advertisement (replacement CM) to be distributed, and obtains the management server 121
  • the stored broadcast signal receiving device 140 of the corresponding device ID also establishes contact information.
  • the information related to the broadcast signal receiving device 140 of the corresponding device ID is the personal information registered by the user of the broadcast signal receiving device 140 with the management server 121, and the viewing of the user of the broadcast signal receiving device 140 transmitted from the broadcast signal receiving device 140. History etc.
  • the CM distribution server 120 uses the information associated with the acquired device ID to create an addressable advertisement (replacement CM), and issues an addressable advertisement (replacement CM) to the broadcast signal receiving device 140 that specifies the request to send the CM.
  • FIG. 6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements.
  • the example of FIG. 6 is an example of a case where the server 120 for CM distribution acquires the point service registration information from the management server 121 in order to determine the content of an addressable advertisement (replacement CM).
  • the broadcast signal receiving device 140 transmits a CM request to the CM distribution server 120 in order to request the distribution of an addressable advertisement (replacement CM) (S601).
  • the CM request contains the information of the user of the broadcast signal receiving device 140.
  • the user information is, for example, the device ID of the broadcast signal receiving apparatus that transmits the CM request.
  • the CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to obtain the information necessary to determine the content (subject matter) of the addressable advertisement (replacement CM) to be distributed (S602).
  • the management server 121 that has received the device ID associates the viewing history of the broadcast signal receiving device 140 of the corresponding device ID, the characteristics or attributes of the user of the corresponding device ID, and the registered point service registration information with the corresponding device ID
  • the information is sent to the CM distribution server 120 (S604).
  • the management server 121 refers to the point service registration information (S603), and transmits the information of the point service registered by the user of the corresponding device ID to the CM distribution service (S604).
  • the CM distribution server 120 that has received the point service information creates an addressable advertisement (replacement CM) associated with the received point service information (S605).
  • the CM distribution server 120 distributes the created addressable advertisement (replacement CM) to the broadcast signal receiving device 140 (S606).
  • the broadcast signal receiving device 140 can replace the addressable advertisement (replacement CM) associated with the information of the service registered through the reward giving device 330 from the issued addressable advertisement (replacement CM) with the inserted CM of the program And displayed on the display mechanism 350.
  • the user registers with the management server 121 the service requesting the award, whereby the CM distribution server 120 can send an addressable advertisement (replacement CM) associated with the point service registered in the registered point service registration information to the broadcast signal receiving device 140 released.
  • the broadcast signal receiving device 140 can provide advertisements related to the registered point service to the user.
  • the timing at which the user who is provided with the advertisement associated with the registered point service is given a reward for the point service may be any timing.
  • the timing of giving the reward may be, for example, the timing of inputting the user ID or the service ID on the function setting screen or the input screen of the collaboration server 122 and transmitting.
  • it may be a time when the user watches the addressable advertisement (replacement CM) associated with the point service and transmits his viewing history from the broadcast signal receiving device 140 to the management server 121.
  • the user may access the link destination set in the addressable advertisement (replacement CM) associated with the point service displayed by the display unit 350 of the broadcast signal receiving device 140, and answers the link destination, such as a questionnaire. .
  • a broadcast station (broadcast signal transmission device) 100 transmits a broadcast wave multiplexed by the MMT/TLV method, and a broadcast signal reception device 140 receives the multiplexed signal by the MMT/TLV method.
  • the case of using a broadcast wave has been described as an example, but the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 method.
  • the broadcasting station (broadcast signal transmission device) 100 may distribute the program content to the broadcast signal reception device 140 via the network 130.
  • the broadcast signal receiving device 140 includes only one, but it may include multiple.
  • the management server 121 can identify and manage the presence of multiple broadcast signal receiving devices 140 using the device IDs of the broadcast signal receiving devices 140.
  • the reward giving device may give a reward to the service in which the user participates (joins).
  • the user can easily view the advertisement which is given the reward and conforms to the hobby.
  • the advertiser 111 who created the advertisement can also create and publish the advertisement requesting the viewer to watch, and the reward giving device 330 of the embodiment of the present invention is effective not only for the viewer who views the advertisement but also for the advertiser who posts the advertisement. Functional device.
  • the device of the present invention can also be applied when the claims are expressed as control logic, as a program including instructions to be executed by a computer, and as a computer-readable recording medium on which the instructions are written.
  • control logic as a program including instructions to be executed by a computer
  • computer-readable recording medium on which the instructions are written.

Abstract

The present invention relates to a broadcast signal receiving device and method having a function that enables a user to allow display of an addressable advertisement (replacement of CM), a broadcast signal transceiving system and method, and a rewarding system and method. The broadcast signal receiving device, which receives a program transmitted through a broadcast signal and is connected to a server via a network, comprises: a control mechanism that obtains a second advertisement from the server and replaces a first advertisement inserted in a broadcast period of the program with the second advertisement; a service control part that registers onto the server a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID. The broadcast signal receiving device receives the second advertisement associated with the specific service from the server, replaces the first advertisement with the second advertisement, and displays the second advertisement on a display part.

Description

广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及奖励给予系统及奖励给予方法Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transceiving system and broadcast signal transceiving method, and reward giving system and reward giving method
本申请要求在2018年12月20日提交日本专利局、申请号为2018-238738、发明名称为“广播信号接收装置及广播信号接收方法”的日本专利申请、在2018年12月20日提交日本专利局、申请号为2018-238739、发明名称为“广播信号收发系统及广播信号收发方法”的日本专利申请、以及在2018年12月20日提交日本专利局、申请号为2018-238740、发明名称为“奖励给予系统及奖励给予方法”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。This application requires a Japanese patent application filed on December 20, 2018 with the Japanese Patent Office, application number 2018-238738, and the invention titled "Broadcast Signal Receiving Device and Broadcast Signal Receiving Method", and filed on December 20, 2018 in Japan Patent Office, application number 2018-238739, Japanese patent application titled "Broadcast Signal Transceiver System and Broadcast Signal Transceiver Method", and filed with the Japanese Patent Office on December 20, 2018, application number 2018-238740, invention The priority of the Japanese patent application titled "Incentive-giving system and incentive-giving method" is incorporated by reference in its entirety.
技术领域Technical field
本发明的实施方式涉及广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及奖励给予系统及奖励给予方法。Embodiments of the present invention relate to a broadcast signal receiving device and a broadcast signal receiving method, a broadcast signal transceiving system and a broadcast signal transceiving method, and a reward giving system and a reward giving method.
背景技术Background technique
在能够与网络连接的广播信号接收装置之中，存在具备显示可寻址广告(替换CM)的功能的广播信号接收装置，该可寻址广告(替换CM)显示与收看者的属性相符的最佳的广告。这样的显示可寻址广告(替换CM)的功能能够对广播信号接收装置的各个收看者进行独自的服务。Among the broadcast signal receiving devices that can be connected to the network, there are broadcast signal receiving devices having a function of displaying an addressable advertisement (replacement CM) that displays the most consistent with the attributes of the viewer Good advertising. Such a function of displaying an addressable advertisement (replacement CM) can provide an individual service to each viewer of the broadcast signal receiving device.
在先技术文献Prior art literature
专利文献Patent Literature
专利文献1：日本特开2018-37935号公报Patent Literature 1: Japanese Patent Laid-Open No. 2018-37935
发明内容Summary of the invention
发明概要Summary of the invention
发明要解决的课题Problems to be solved by the invention
在广播信号接收装置中为了进行可寻址广告(替换CM)的显示，而希望广播信号接收装置具备请收看者允许进行可寻址广告(替换CM)的显示的功能。In order to display an addressable advertisement (replacement CM) in a broadcast signal receiving apparatus, it is desirable that the broadcast signal receiving apparatus has a function of asking a viewer to allow display of an addressable advertisement (replacement CM).
为了让更多的用户允许进行可寻址广告(替换CM)的显示，希望广播信号接收装置具备让收看者有动机进行允许的机制。In order to allow more users to allow the display of addressable advertisements (replacement CM), it is desirable that the broadcast signal receiving device has a mechanism that allows viewers to be motivated to allow them.
因此，本实施方式目的在于提供一种具有让用户有动机允许进行可寻址广告(替换CM)的显示的功能的广播信号接收装置、广播信号接收方法。Therefore, an object of this embodiment is to provide a broadcast signal receiving device and a broadcast signal receiving method having a function that allows a user to motivate display of an addressable advertisement (replacement CM).
用于解决课题的方案Solutions for solving problems
本发明的实施方式的广播信号接收装置接收通过广播信号传送来的节目，并经由网络与一个或多个服务器连接，其中，具备：控制机构，其从所述服务器获取一个或多个第二广告，将被插入在所述节目的播放时段的第一广告替换为所述第二广告；保存部，其保存对装置进行识别的设备ID；显示部，其显示所述节目；及服务控制部，其将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述服务器登记，所述控制机构向所述服务器发送包含所述设备ID在内的发布要求，从所述服务器接收与所述特定服务关联的所述第二广告，并与所述第一广告进行替换而显示于所述显示部。The broadcast signal receiving apparatus according to the embodiment of the present invention receives a program transmitted by a broadcast signal and connects to one or more servers via a network, and includes: a control mechanism that acquires one or more second advertisements from the server , Replacing the first advertisement inserted in the broadcast period of the program with the second advertisement; a storage section, which stores a device ID that identifies the device; a display section, which displays the program; and a service control section, It registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID to the server, and the control mechanism sends the server ID including the device ID to the server Within the distribution request, the second advertisement associated with the specific service is received from the server, replaced with the first advertisement, and displayed on the display unit.
本发明的实施方式的广播信号收发系统具备通过广播信号发送节目的广播信号发送装置、以及接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，所述广播信号发送装置具备发送机构，该发送机构发送包含影像流、语音流在内的所述广播信号，所述广播信号接收装置具备：控制机构，其从所述服务器获取一个或多个第二广告，将被插入在所述节目的播放时段的第一广告替换为所述第二广告；保存部，其保存对装置进行识别的设备ID；显示部，其显示所述节目；及服务控制部，其将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述服务器登记，所述控制机构向所述服务器发送包含所述设备ID在内的发布要求，从所述服务器接收与所述特定服务关联的所述第二广告，并与所述第一广告进行替换而显示于所述显示部。A broadcast signal transmission and reception system according to an embodiment of the present invention includes a broadcast signal transmission device that transmits a program by a broadcast signal, and a broadcast signal reception device that receives a program transmitted by the broadcast signal and is connected to one or more servers via a network, wherein The broadcast signal transmission device includes a transmission mechanism that transmits the broadcast signal including the video stream and the audio stream, and the broadcast signal reception device includes a control mechanism that obtains one or more from the server The second advertisement replaces the first advertisement inserted in the broadcast period of the program with the second advertisement; a storage unit that stores the device ID that identifies the device; a display unit that displays the program; and services The control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the server, and the control mechanism transmits to the server including the A request for distribution including a device ID receives the second advertisement associated with the specific service from the server, and replaces the first advertisement with the first advertisement and displays it on the display unit.
本发明的实施方式的奖励给予系统具备第一服务器、第二服务器、及接收通过广播信号传送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，A reward giving system according to an embodiment of the present invention includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and connects to the first server and the second server via a network, wherein ,
所述广播信号接收装置具备：The broadcast signal receiving device includes:
控制机构，其从所述第二服务器获取一个或多个第二广告，并将被插入在所述节目的播放时段的第一广告替换为所述第二广告；A control mechanism, which obtains one or more second advertisements from the second server, and replaces the first advertisements inserted in the broadcast period of the program with the second advertisements;
保存部，其保存对装置进行识别的设备ID；A storage section, which stores the device ID that identifies the device;
显示部，其显示所述节目；及A display section that displays the program; and
服务控制部，其将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述第一服务器登记，The service control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the first server,
所述第一服务器具备登记部，该登记部登记从所述广播信号接收装置传送来的所述服务标识符、所述用户ID及所述设备ID，The first server includes a registration unit that registers the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving device,
所述第二服务器具备发布部，该发布部根据从所述广播信号接收装置传送来的发布要求而发布所述第二广告，The second server includes a distribution unit that distributes the second advertisement according to a distribution request transmitted from the broadcast signal receiving device,
所述控制机构向所述第二服务器发送包含所述设备ID在内的发布要求，The control agency sends a release request including the device ID to the second server,
所述发布部当接收所述发布要求时，使用所述设备ID从所述第一服务器获取与所述设备ID对应的所述服务标识符的信息，并向所述广播信号接收装置发布与所述服务标识符关联的所述第二广告。When receiving the distribution request, the distribution unit uses the device ID to acquire the information of the service identifier corresponding to the device ID from the first server, and distributes the service identifier to the broadcast signal receiving device. The second advertisement associated with the service identifier.
附图说明BRIEF DESCRIPTION
图1是表示包含本发明的实施方式的奖励给予装置的可寻址广告系统的构成例的图；1 is a diagram showing a configuration example of an addressable advertisement system including a reward giving device according to an embodiment of the present invention;
图2是概略性地表示广播电台(广播信号发送装置)的构成例的图；2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting apparatus);
图3是概略性地表示包含本发明的实施方式的奖励给予装置的广播信号接收装置(机构)的结构的图；3 is a diagram schematically showing the structure of a broadcast signal receiving device (institution) including a reward giving device according to an embodiment of the present invention;
图4A是表示本发明的实施方式的奖励给予装置的结构的一例的图；4A is a diagram showing an example of the configuration of a reward giving device according to an embodiment of the present invention;
图4B是本发明的实施方式的奖励给予装置为了向管理服务器登记请求 给予奖励的服务所需的信息的一例的图；4B is a diagram of an example of information required by the reward giving apparatus according to the embodiment of the present invention to register with the management server the service requesting the reward;
图4C是概略性地表示本发明的实施方式的奖励给予装置经由协作服务器向管理服务器登记请求给予奖励的服务的一例的图；4C is a diagram schematically showing an example of a service in which the reward giving device according to the embodiment of the present invention registers with the management server via the collaboration server to request a reward giving;
图4D是表示本发明的实施方式的奖励给予装置向管理服务器登记的请求给予奖励的积分服务的登记信息(积分服务登记信息)的一例的图；FIG. 4D is a diagram showing an example of registration information (point service registration information) of a point service requesting a point to be awarded by the reward giving device registered in the management server according to the embodiment of the present invention; FIG.
图5是概略性地表示包含本发明的实施方式的奖励给予装置的广播信号接收装置向CM发布用服务器要求可寻址广告的发布的处理的一例的图；5 is a diagram schematically showing an example of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements;
图6是表示包含本发明的实施方式的奖励给予装置的广播信号接收装置向CM发布用服务器要求可寻址广告的发布的处理的流程的一例的图。6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements.
附图标记说明DESCRIPTION OF REFERENCE NUMERALS
100…广播电台(广播信号发送装置)，120…CM发布用服务器，121…管理服务器，140…广播信号接收装置，160…记录介质。100... broadcasting station (broadcast signal transmission device), 120...CM distribution server, 121...management server, 140...broadcast signal receiving device, 160...recording medium.
具体实施方式detailed description
以下，参照附图，说明实施方式。Hereinafter, embodiments will be described with reference to the drawings.
图1是表示包含本发明的实施方式的奖励给予装置的可寻址广告系统的构成例的图。FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including a reward giving device according to an embodiment of the present invention.
可寻址广告系统包括广播电台(广播信号发送装置)100、广播信号接收装置140、CM发布用服务器120、管理服务器121、协作服务器122。广播信号接收装置140接收广播电台(广播信号发送装置)100广播的节目，并且包含本发明的实施方式的奖励给予装置。广播电台100及广播信号接收装置140经由网络130与CM发布用服务器120及管理服务器121连接。而且，广播信号接收装置140也可以经由网络130与协作服务器122连接。The addressable advertising system includes a broadcasting station (broadcast signal transmitting device) 100, a broadcast signal receiving device 140, a CM distribution server 120, a management server 121, and a collaboration server 122. The broadcast signal receiving device 140 receives a program broadcast by a broadcast station (broadcast signal transmitting device) 100, and includes a reward giving device according to an embodiment of the present invention. The broadcasting station 100 and the broadcast signal receiving device 140 are connected to the CM distribution server 120 and the management server 121 via the network 130. Furthermore, the broadcast signal receiving device 140 may be connected to the collaboration server 122 via the network 130.
广播电台100是编辑节目、并将编辑后的节目通过广播信号向广播信号接收装置140广播的电台。广播电台100也称为广播信号发送装置。The broadcasting station 100 is a station that edits a program and broadcasts the edited program to a broadcast signal receiving device 140 through a broadcast signal. The broadcasting station 100 is also called a broadcasting signal transmitting device.
广播电台100具有对广告公司110制作的CM进行保存、管理的CM管 理服务器101。广播电台100将CM管理服务器101所保存的CM(Commercial Message：商业广告讯息)插入并编辑到播放的节目的中途而作为一系列的影像流及语音流，通过广播信号向广播信号接收装置140广播(发送)。需要说明的是，广告公司110例如根据合同从广告主(向广告公司委托制作广告的委托方)111接受委托来制作广告，并将制作的CM向广播电台100的CM管理服务器101登记。The broadcasting station 100 has a CM management server 101 that stores and manages the CM created by the advertising company 110. The broadcasting station 100 inserts and edits the CM (Commercial Message) stored in the CM management server 101 to the middle of the broadcast program as a series of video streams and audio streams, and broadcasts to the broadcast signal receiving device 140 through a broadcast signal (send). It is to be noted that the advertising company 110 accepts a commission from an advertiser (a client who commissions an advertising company to create an advertisement) 111 to create an advertisement according to a contract, for example, and registers the created CM with the CM management server 101 of the broadcasting station 100.
另外，广播电台100还具有与网络130连接的功能，经由网络130与CM发布用服务器120及管理服务器121连接。In addition, the broadcasting station 100 also has a function of connecting to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
CM发布用服务器120是存储从经由网络130连接的CM管理服务器101传送来的可寻址广告(替换CM)，并根据来自广播信号接收装置140的要求而将存储的可寻址广告(替换CM)发布的服务器。The CM distribution server 120 stores addressable advertisements (replacement CM) transmitted from the CM management server 101 connected via the network 130, and stores the stored addressable advertisements (replacement CM) according to the request from the broadcast signal receiving device 140 ) The published server.
管理服务器121是用于提供与广播信号接收装置140接收的节目关联的附加服务的服务器。所谓管理服务器121提供的附加服务例如是向广播信号接收装置140提供能够置换为可寻址广告(替换CM)的CM的时间框的服务，该CM的时间框是用于让广播信号接收装置140将在节目中途插入的CM置换为可寻址广告(替换CM)而提供给收看某节目的用户的时间框(时段)。管理服务器121向广播信号接收装置140提供的能够置换为可寻址广告(替换CM)的CM的时间框(时段)基于从广播电台100的CM管理服务器101传送来的可寻址CM段(播放广告的时间段)信息。The management server 121 is a server for providing additional services associated with the program received by the broadcast signal receiving device 140. The additional service provided by the management server 121 is, for example, a service that provides the broadcast signal receiving device 140 with a time frame of a CM that can be replaced with an addressable advertisement (replacement CM). The time frame of the CM is for the broadcast signal receiving device 140 A time frame (time period) in which a CM inserted in the middle of a program is replaced with an addressable advertisement (replacement CM) and provided to users watching a certain program. The time frame (period) of the CM provided by the management server 121 to the broadcast signal receiving device 140 that can be replaced with an addressable advertisement (replacement CM) is based on the addressable CM segment (playback) transmitted from the CM management server 101 of the broadcasting station 100 Advertisement time period) information.
另外，管理服务器121也具有收集广播信号接收装置140的收看历史的功能。广播信号接收装置140将在节目中途插入的CM被置换为可寻址广告(替换CM)的实绩包含在收看历史之中进行发送。In addition, the management server 121 also has a function of collecting the viewing history of the broadcast signal receiving device 140. The broadcast signal receiving device 140 includes the actual results of replacing the CM inserted in the middle of the program with an addressable advertisement (replacement CM) in the viewing history and transmits it.
协作服务器122是广播信号接收装置140的用户在广播信号接收装置140的显示画面上显示的节目或向节目插入的CM之中作为链接目的地设定的服务器，且是登记请求给予奖励的服务的服务器。在此，所谓服务例如是特定的运营商运营且广播信号接收装置140的用户能够参加(能够加入)的积分服务等。图1的例子是仅存在1个协作服务器122的例子，但是也可以存在多 个协作服务器122。广播信号接收装置140能够与在显示画面上显示的节目或向节目插入的CM之中作为链接目的地设定的各个协作服务器122连接。而且，管理服务器121可以具有协作服务器122的功能。The collaboration server 122 is a server set as a link destination among the programs displayed on the display screen of the broadcast signal receiving device 140 or the CM inserted into the program by the user of the broadcast signal receiving device 140, and is a service that requests a reward for registration server. Here, the service is, for example, a point service that is operated by a specific operator and that the user of the broadcast signal receiving device 140 can participate in (can join). The example of FIG. 1 is an example in which only one collaboration server 122 exists, but multiple collaboration servers 122 may exist. The broadcast signal receiving device 140 can be connected to each collaboration server 122 set as a link destination among the programs displayed on the display screen or the CM inserted into the programs. Moreover, the management server 121 may have the function of the collaboration server 122.
广播信号接收装置140是接收从广播电台100通过广播信号广播的节目的接收装置。而且，广播信号接收装置140具有与网络130连接的功能，并经由网络130与CM发布用服务器120连接。广播信号接收装置140将从CM发布用服务器120发布的可寻址广告(替换CM)保存在进行管理的记录介质160中。而且，广播信号接收装置140具有从记录介质160所保存的可寻址广告(替换CM)之中选择最佳的可寻址广告(替换CM)并显示于显示画面的功能。The broadcast signal receiving device 140 is a receiving device that receives a program broadcasted by a broadcast signal from the broadcast station 100. In addition, the broadcast signal receiving device 140 has a function of connecting to the network 130 and is connected to the CM distribution server 120 via the network 130. The broadcast signal receiving device 140 saves the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 under management. Furthermore, the broadcast signal receiving device 140 has a function of selecting the best addressable advertisement (replacement CM) from the addressable advertisements (replacement CM) stored in the recording medium 160 and displaying it on the display screen.
此外，广播信号接收装置140为了接收与广播的节目相关的附加服务，通过广播信号接收装置140的例如功能设定画面而能够设定与管理服务器121的连接。广播信号接收装置140通过例如用户操作功能设定画面，能够将与管理服务器121的连接所需的信息即例如广播信号接收装置140的固有信息(也称为设备ID)、使用广播信号接收装置140的用户家庭的状况(构成家庭的人的性别或年龄带)等向管理服务器121登记。由此，管理服务器121例如通过广播信号接收装置140的设备ID能够唯一地识别1台1台的广播信号接收装置140。In addition, the broadcast signal receiving device 140 can set the connection to the management server 121 through, for example, a function setting screen of the broadcast signal receiving device 140 in order to receive additional services related to the broadcast program. The broadcast signal receiving device 140 can use information required for connection to the management server 121, for example, specific information of the broadcast signal receiving device 140 (also referred to as device ID), by using the user operation function setting screen, for example. The status of the user's home (gender or age band of the person constituting the home), etc. is registered with the management server 121. Thus, for example, the management server 121 can uniquely identify one broadcast signal receiving device 140 by the device ID of the broadcast signal receiving device 140.
这样，广播信号接收装置140通过功能设定画面来登记与管理服务器121的连接所需的信息，由此能够从管理服务器121接收与通过广播信号接收的节目关联的各种附加服务。In this way, the broadcast signal receiving device 140 registers information necessary for connection with the management server 121 through the function setting screen, and thus can receive various additional services related to the program received through the broadcast signal from the management server 121.
此外，广播信号接收装置140还包括本发明的实施方式的奖励给予装置。广播信号接收装置140的用户能够按照显示机构350显示的显示内容，向管理服务器121登记请求给予奖励的服务。此时，奖励给予装置进行发送用户输入的信息或识别广播信号接收装置140的设备ID等登记所需的信息的处理。向管理服务器121登记请求给予奖励的服务的方法使用图3及图4进行说明。In addition, the broadcast signal receiving device 140 also includes a reward giving device according to an embodiment of the present invention. The user of the broadcast signal receiving device 140 can register with the management server 121 the service requesting the award according to the display content displayed by the display mechanism 350. At this time, the reward giving device performs a process of transmitting information input by the user or identifying information necessary for registration such as the device ID of the broadcast signal receiving device 140. The method of registering the service requesting the reward with the management server 121 will be described using FIGS. 3 and 4.
图2是概略性地表示广播电台(广播信号发送装置)100的构成例的图。广播电台(广播信号发送装置)100将插入存储于CM管理服务器101的CM而编 辑后的节目的影像数据、语音数据等进行符号化(也称为编码)并作为广播信号送出。FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmission device) 100. The broadcasting station (broadcast signal transmission device) 100 symbolizes (also referred to as encodes) video data, audio data, and the like of the program inserted in the CM stored in the CM management server 101 and sends it as a broadcast signal.
数据广播编码器210具有对与编辑后的节目关联的数据广播的数据进行符号化的功能。数据广播编码器210对数据广播的数据进行符号化。The data broadcast encoder 210 has a function of symbolizing the data broadcast data associated with the edited program. The data broadcast encoder 210 symbolizes the data broadcast.
影像编码器211具有对编辑后的节目的影像数据进行符号化的功能。影像编码器211对编辑后的节目的影像数据进行符号化。The video encoder 211 has a function of symbolizing the video data of the edited program. The video encoder 211 symbolizes the video data of the edited program.
语音编码器212具有对编辑后的节目的语音数据进行符号化的功能。语音编码器212对编辑后的节目的语音数据进行符号化。The speech encoder 212 has a function of symbolizing the speech data of the edited program. The speech encoder 212 symbolizes the speech data of the edited program.
字幕编码器213具有对编辑后的节目的字幕数据进行符号化的功能。字幕编码器213对编辑后的节目的字幕数据进行符号化。The subtitle encoder 213 has a function of symbolizing the subtitle data of the edited program. The subtitle encoder 213 symbolizes the subtitle data of the edited program.
控制信息生成机构214具有生成TLV包及MMT的控制信息的功能。TLV包的控制信息是与IP包的复用相关的控制信息(也称为TLV-SI)，提供选台用的信息或IP地址和服务的对应信息。而且，MMT的控制信息是与MMT的包的结构或广播服务关联的控制信息(也称为MMT-SI)。控制信息生成机构214生成包含与语音编码器212、影像编码器211作为编码对象的节目相关的控制信息在内的TLV包及MMT的控制信息的信号。The control information generating unit 214 has a function of generating control information of TLV packets and MMT. The control information of the TLV packet is control information related to the multiplexing of the IP packet (also called TLV-SI), and provides information for channel selection or corresponding information of the IP address and service. Moreover, the control information of the MMT is control information (also referred to as MMT-SI) related to the structure of the MMT packet or the broadcast service. The control information generating unit 214 generates a signal including TLV packets and MMT control information including control information related to the programs to be encoded by the speech encoder 212 and the video encoder 211.
扰频器215具有与CAS模块216协作而对于从语音编码器212输出的符号化的语音数据、从影像编码器211输出的符号化的影像数据进行扰频的功能。The scrambler 215 has a function of cooperating with the CAS module 216 to scramble the symbolized voice data output from the voice encoder 212 and the symbolized video data output from the video encoder 211.
CAS模块216是生成扰频器215进行扰频时使用的密钥的模块。The CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
复用器217具有将数据广播编码器210进行符号化而生成的数据广播流、影像编码器211对影像数据进行符号化而生成的影像流、语音编码器212对语音数据进行符号化而生成的语音流、字幕编码器213对字幕数据进行符号化而生成的字幕流及由控制信息生成机构214生成的控制信息以MMT/TLV方式进行复用的功能。复用器217生成将语音流、影像流、TLV包及MMT的控制信息进行了复用化的TLV流。The multiplexer 217 has a data broadcast stream generated by symbolizing the data broadcast encoder 210, a video stream generated by the video encoder 211 symbolizing the video data, and a voice encoder 212 generated by symbolizing the voice data The audio stream and the subtitle encoder 213 multiplex the subtitle stream generated by symbolizing the subtitle data and the control information generated by the control information generating unit 214 in the MMT/TLV method. The multiplexer 217 generates a TLV stream that multiplexes the audio stream, video stream, TLV packet, and MMT control information.
发送机构218具有将由TLV流构成的广播信号作为广播波送出的功能。 发送机构218对复用器217生成的TLV流进行16APSK等的调制或纠错编码等的传输路径符号化处理并作为广播波送出。The transmission mechanism 218 has a function of transmitting a broadcast signal composed of a TLV stream as a broadcast wave. The transmission mechanism 218 performs transmission path symbolization processing such as modulation of 16APSK or the like and error correction coding on the TLV stream generated by the multiplexer 217, and transmits it as a broadcast wave.
图3是概略性地表示包含本发明的实施方式的奖励给予装置的广播信号接收装置(机构)140的结构的图。FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (institution) 140 including a reward giving device according to an embodiment of the present invention.
广播信号接收装置140包括作为接收广播信号的接收功能的基本功能341和控制机构342。The broadcast signal receiving device 140 includes a basic function 341 as a receiving function for receiving broadcast signals and a control mechanism 342.
基本功能341包括广播调谐器301、解复用器302、解扰器303、CAS模块304、数据广播引擎305、影像解码器306、语音解码器307、字幕解码器308、控制信息解析机构309、GUI320、合成器326。The basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcast engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information analysis mechanism 309, GUI320, synthesizer 326.
调谐器301具有接收通过广播波传送来的广播信号(TLV流)的功能。由调谐器301接收到的广播信号向解复用器302输入。The tuner 301 has a function of receiving broadcast signals (TLV streams) transmitted by broadcast waves. The broadcast signal received by the tuner 301 is input to the demultiplexer 302.
解复用器302具有将复用化的TLV流分离成数据广播流、影像流、语音流、字幕流、控制信息的功能。解复用器302将分离的数据广播流、影像流、语音流、数据广播流、字幕流向解扰器303输入，将作为控制信息的SI信号向控制信息解析机构309输入。The demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, a video stream, an audio stream, a subtitle stream, and control information. The demultiplexer 302 inputs the separated data broadcast stream, video stream, audio stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs the SI signal as control information to the control information analysis unit 309.
解扰器303具有与CAS模块304协作而对输入的数据广播流、影像流、语音流、字幕流进行解扰的功能。解扰器303将解扰后的数据广播流向数据广播引擎305输入，将影像流向影像解码器306输入，将语音流向语音解码器307输入，将字幕流向字幕解码器308输入。The descrambler 303 has a function of descrambling the input data broadcast stream, video stream, audio stream, and subtitle stream in cooperation with the CAS module 304. The descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, the video stream to the video decoder 306, the audio stream to the voice decoder 307, and the subtitle stream to the subtitle decoder 308.
CAS模块304具有生成在解扰器303解扰时使用的密钥的功能。The CAS module 304 has a function of generating a key used when the descrambler 303 descrambles.
数据广播引擎305具有进行被输入的数据广播流的接收处理的功能。数据广播引擎305将接收到的数据广播流转换成在显示机构350显示的数据而向合成器326传送。传送到合成器326的数据广播用的数据与影像数据等合成，在显示机构350显示。The data broadcast engine 305 has a function of receiving the input data broadcast stream. The data broadcast engine 305 converts the received data broadcast stream into data displayed on the display unit 350 and transmits it to the synthesizer 326. The data broadcast data transmitted to the synthesizer 326 is synthesized with video data and the like, and displayed on the display unit 350.
影像解码器306具有对输入的影像流进行解码(decode)的功能。影像解码器306对影像流进行解码并生成在显示机构350显示的信号。The video decoder 306 has a function to decode the input video stream. The video decoder 306 decodes the video stream and generates a signal displayed on the display unit 350.
语音解码器307具有对输入的语音流进行解码的功能。语音解码器307 对语音流进行解码并生成向扬声器351输出的信号。The speech decoder 307 has a function of decoding the input speech stream. The voice decoder 307 decodes the voice stream and generates a signal output to the speaker 351.
字幕解码器308对字幕流进行解码，并生成在显示机构350显示的信号。The subtitle decoder 308 decodes the subtitle stream and generates a signal displayed on the display unit 350.
解码后的影像信号及字幕信号及数据广播用信号由合成器326合成并向显示机构350输出。而且，解码后的语音信号向扬声器351输出。The decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display mechanism 350. Then, the decoded voice signal is output to the speaker 351.
控制信息解析机构309进行作为广播信号的控制信息的SI信号的解析。控制信息解析机构309当进行SI信号的解析时，将其解析结果向控制机构342传送。The control information analysis unit 309 analyzes the SI signal which is control information of the broadcast signal. When analyzing the SI signal, the control information analysis unit 309 transmits the analysis result to the control unit 342.
控制机构342进行广播信号接收装置140的整体性的动作的控制。而且，控制机构342在内部具有本发明的实施方式的奖励给予装置330，并进行奖励给予装置330的控制。而且，控制机构342也进行作为与网络130的I/F的网络I/F331及作为与外部设备的连接I/F的外部输入I/F332的控制。The control unit 342 controls the overall operation of the broadcast signal receiving device 140. Furthermore, the control unit 342 internally includes the reward giving device 330 according to the embodiment of the present invention, and controls the reward giving device 330. The control unit 342 also controls the network I/F 331 as the I/F with the network 130 and the external input I/F 332 as the I/F connected with the external device.
另外，控制机构342也进行如下控制：从记录介质160保存的可寻址广告(替换CM)之中选择对广播信号接收装置140的收看者最佳的可寻址广告(替换CM)，将能够置换为可寻址广告(替换CM)的时间框的CM置换为被选择的可寻址广告(替换CM)并进行显示。广播接收装置140在选择对收看者最佳的可寻址广告(替换CM)时，能够以通过奖励给予装置登记的、请求给予奖励的服务的信息为基础，选择最佳的可寻址广告(替换CM)，并在显示机构350显示。In addition, the control mechanism 342 also performs the following control: selecting the addressable advertisement (replacement CM) that is optimal for the viewer of the broadcast signal receiving device 140 from the addressable advertisements (replacement CM) stored in the recording medium 160 will be able to The CM in the time frame replaced with the addressable advertisement (replacement CM) is replaced with the selected addressable advertisement (replacement CM) and displayed. When the broadcast receiving device 140 selects the best addressable advertisement (replacement CM) for the viewer, it can select the best addressable advertisement based on the information registered through the reward giving device and requesting the rewarded service ( Replace CM) and display on the display mechanism 350.
奖励给予装置330具有发送向管理服务器121登记请求给予奖励的服务所需的信息的功能。The reward giving device 330 has a function of transmitting information required to register with the management server 121 the service requesting the reward.
向管理服务器121登记请求给予奖励的服务的方法包括例如通过广播信号接收装置140的功能设定画面进行登记的方法、经由在显示机构350显示的节目或向节目插入的CM之中设定作为链接目的地的协作服务器122进行登记的方法。奖励给予装置330的结构的例子如图4A所示。而且，向管理服务器121登记请求给予奖励的服务所需的信息的例子如图4B所示。而且，经由协作服务器122向管理服务器121登记请求给予奖励的服务的方法的例子如图4C所示。而且，与向管理服务器121登记的、请求给予奖励的服务相关 的信息的例子如图4D所示。The method of registering with the management server 121 a service requesting a reward includes, for example, a method of registering through the function setting screen of the broadcast signal receiving device 140, setting as a link via a program displayed on the display unit 350 or a CM inserted into the program A method of registering with the destination collaboration server 122. An example of the structure of the reward giving device 330 is shown in FIG. 4A. Furthermore, an example of information required to register with the management server 121 the service requesting the award is shown in FIG. 4B. Moreover, an example of a method of registering a service requesting a reward to the management server 121 via the collaboration server 122 is shown in FIG. 4C. Furthermore, an example of information related to the service registered with the management server 121 requesting a reward is shown in FIG. 4D.
图4A是表示本发明的实施方式的奖励给予装置330的结构的一例的图。奖励给予装置330包括服务控制部330-1和保存部330-2。FIG. 4A is a diagram showing an example of the configuration of the reward giving device 330 according to the embodiment of the present invention. The reward giving device 330 includes a service control section 330-1 and a saving section 330-2.
服务控制部330-1控制奖励给予装置330整体，并进行经由网络I/F331用于发送向管理服务器121登记请求给予奖励的服务所需的信息的控制。为了登记请求给予奖励的服务所需的信息例如包括识别广播信号接收装置140的设备ID、识别登记的服务的服务ID、识别登记的用户的用户ID等。登记的服务ID或用户ID可以由用户从服务控制部330-1控制的功能设定画面输入。或者登记的服务ID或用户ID可以通过服务控制部330-1与协作服务器122通信而从显示机构350显示的输入画面输入。The service control unit 330-1 controls the entire reward giving device 330, and performs control for transmitting information required to register with the management server 121 a service requesting a reward via the network I/F 331. The information required to register the service requesting the award includes, for example, the device ID identifying the broadcast signal receiving device 140, the service ID identifying the registered service, the user ID identifying the registered user, and the like. The registered service ID or user ID can be input by the user from the function setting screen controlled by the service control section 330-1. Alternatively, the registered service ID or user ID may be input from the input screen displayed by the display unit 350 by communicating with the collaboration server 122 through the service control section 330-1.
保存部330-2是保存广播信号接收装置140的设备ID的区域。而且，保存部330-2可以保存用户暂时输入的服务ID或用户ID。而且，保存部330-2可以保存用户在显示机构350显示的网站输入的例如宣传活动的参加历史或向悬赏的应征历史、问卷调查回答历史等。可以从例如功能设定画面中消除保存部330-2保存的数据中的、用户所输入的数据例如服务ID或用户ID。The storage unit 330-2 is an area for storing the device ID of the broadcast signal receiving device 140. Furthermore, the storage unit 330-2 may store the service ID or user ID temporarily input by the user. Furthermore, the storage unit 330-2 may store, for example, the history of participation in a promotional event, the history of application for rewards, the history of questionnaire responses, etc., entered by the user on the website displayed by the display unit 350. For example, the data input by the user, such as the service ID or the user ID, among the data stored in the storage 330-2 can be deleted from the function setting screen, for example.
图4B是本发明的实施方式的奖励给予装置向管理服务器登记请求给予奖励的服务所需的信息的一例。FIG. 4B is an example of information necessary for the reward giving apparatus according to the embodiment of the present invention to register with the management server the service requesting the reward.
向管理服务器121登记请求给予奖励的服务所需的信息如410所示包括设备ID、积分服务ID、积分服务中的用户ID。向管理服务器121登记请求给予奖励的服务所需的信息也可以包含对广播信号接收装置140的用户中的实际收看的收看者进行区分的收看者ID。The information required to register with the management server 121 the service requesting the award includes the device ID, the point service ID, and the user ID in the point service as shown in 410. The information required to register with the management server 121 the service requesting the award may also include a viewer ID that distinguishes the viewer who actually watched among the users of the broadcast signal receiving device 140.
登记的信息如411所示例如可以还包含用户在显示机构350显示的网站输入的宣传活动的参加历史或向悬赏的应征历史、问卷调查回答历史等。As shown in 411, the registered information may further include, for example, the history of participation in the promotional event entered by the user on the website displayed by the display unit 350, the history of application for rewards, the history of questionnaire responses, and the like.
图4C是概略性地表示本发明的实施方式的奖励给予装置经由协作服务器向管理服务器登记请求给予奖励的服务的一例的图。4C is a diagram schematically showing an example of a service in which the reward giving apparatus according to the embodiment of the present invention registers a service requesting a reward to the management server via the collaboration server.
在广播信号接收装置140的显示机构350显示的节目或向节目插入的CM之中，如140(a)所示有时包含向特定的网站的链接信息。当广播信号接收装置 140的用户选择该链接信息时，控制机构342访问链接目的地的服务器(S430)。例如在链接目的地的信息为协作服务器122的情况下，控制机构342访问协作服务器122。被访问的协作服务器122使显示机构350显示请求输入向管理服务器121登记请求给予奖励的服务所需的信息的输入画面(S431)。用户按照显示的输入画面，输入例如图4B的410所示的积分服务ID、用户ID。奖励给予装置330的服务控制部330-1除了用户输入的积分服务ID、积分服务中的用户ID之外，还将保存部330-2保存的设备ID向协作服务器122发送(S432)。In the program displayed by the display unit 350 of the broadcast signal receiving device 140 or the CM inserted into the program, as shown in 140(a), link information to a specific website may be included. When the user of the broadcast signal receiving device 140 selects the link information, the control mechanism 342 accesses the server of the link destination (S430). For example, when the information of the link destination is the collaboration server 122, the control mechanism 342 accesses the collaboration server 122. The accessed collaboration server 122 causes the display mechanism 350 to display an input screen requesting input of information required to register with the management server 121 a service requesting a reward (S431). The user inputs, for example, the point service ID and the user ID shown in 410 of FIG. 4B according to the displayed input screen. In addition to the point service ID input by the user and the user ID in the point service, the service control unit 330-1 of the reward giving device 330 transmits the device ID held by the holding unit 330-2 to the collaboration server 122 (S432).
从广播信号接收装置140接收到用户ID、积分服务ID、设备ID的协作服务器122将其信息向管理服务器121发送(S433)。从协作服务器122接收到用户ID、积分服务ID、设备ID的管理服务器121登记接收到的积分服务ID中的用户ID的用户拥有设备ID的广播信号接收装置140而收看广播节目的情况作为请求给予奖励的服务的登记信息。The collaboration server 122 that has received the user ID, the point service ID, and the device ID from the broadcast signal receiving device 140 transmits its information to the management server 121 (S433). The management server 121 that has received the user ID, the point service ID, and the device ID from the collaboration server 122 registers the user of the user service ID of the received point service ID and owns the broadcast signal receiving device 140 of the device ID and watches the broadcast program as a request Registration information for rewarded services.
需要说明的是，协作服务器122可以任意决定协作服务器122在S431中显示于显示机构350的输入画面的布局。因此，在S431中显示于显示机构350的输入画面例如可以是仅输入图4B所示的410的数据的布局，也可以是除了410的数据之外还输入411的数据的布局。这样，协作服务器122能够任意决定输入画面的布局，因此与经由功能设定画面向管理服务器登记的情况相比，能够输入各种信息。It should be noted that the collaboration server 122 may arbitrarily determine the layout of the input screen displayed by the collaboration server 122 on the display mechanism 350 in S431. Therefore, the input screen displayed on the display unit 350 in S431 may be, for example, a layout in which only data of 410 shown in FIG. 4B is input, or a layout in which data of 411 is input in addition to the data of 410. In this way, the collaboration server 122 can arbitrarily determine the layout of the input screen, and therefore can input various types of information compared to the case of registering with the management server via the function setting screen.
服务控制部330-1将从协作服务器122任意决定的布局的输入画面输入的全部信息向协作服务器122发送。The service control unit 330-1 transmits all information input from the input screen of the layout arbitrarily determined by the collaboration server 122 to the collaboration server 122.
图4D是表示本发明的实施方式的奖励给予装置向管理服务器登记的请求给予奖励的积分服务的登记信息(积分服务登记信息)的一例的图。登记信息包括按照设备ID的各用户来表示作为请求给予奖励的服务而登记的积分服务的信息。例如420示出设备ID为A的广播信号接收装置140的用户即用户A登记V积分和Rokuten作为请求给予奖励的服务的例子。4D is a diagram showing an example of registration information (point service registration information) of a point service requesting a point to be awarded by a reward giving device that is registered with a management server according to an embodiment of the present invention. The registration information includes information indicating the point service registered as the service requesting the award according to each user of the device ID. For example, 420 shows an example in which user A, who is a user of the broadcast signal receiving apparatus 140 with the device ID A, registers V points and Rokuten as a service requesting a reward.
这样，管理服务器121通过对积分服务登记信息进行登记管理，由此能够识别：广播信号接收装置140的用户登记了对于哪个积分服务的奖励给予。In this way, the management server 121 can perform registration management of the point service registration information, thereby being able to recognize to which point service the user of the broadcast signal receiving device 140 has registered the reward giving.
图5是概略性地表示包含本发明的实施方式的奖励给予装置的广播信号接收装置向CM发布用服务器要求可寻址广告的发布的处理的一例的图。5 is a diagram schematically showing an example of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements.
广播信号接收装置140为了请求发布可寻址广告(替换CM)而向CM发布用服务器120发送CM要求。CM要求包含广播信号接收装置140的用户的信息。用户信息是例如广播信号接收装置140的设备ID。The broadcast signal receiving device 140 transmits a CM request to the CM distribution server 120 in order to request the distribution of an addressable advertisement (replacement CM). The CM request contains the information of the user of the broadcast signal receiving device 140. The user information is, for example, the device ID of the broadcast signal receiving device 140.
接收到CM要求的CM发布用服务器120为了获取决定发布的可寻址广告(替换CM)的内容(题材)所需的信息而将接收到的设备ID向管理服务器121发送，并获取管理服务器121存储的、对应的设备ID的广播信号接收装置140也建立联系的信息。The CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to obtain information required to determine the content (subject matter) of the addressable advertisement (replacement CM) to be distributed, and obtains the management server 121 The stored broadcast signal receiving device 140 of the corresponding device ID also establishes contact information.
对应的设备ID的广播信号接收装置140也建立联系的信息是广播信号接收装置140的用户向管理服务器121登记的个人信息、从广播信号接收装置140传送来的广播信号接收装置140的用户的收看历史等。The information related to the broadcast signal receiving device 140 of the corresponding device ID is the personal information registered by the user of the broadcast signal receiving device 140 with the management server 121, and the viewing of the user of the broadcast signal receiving device 140 transmitted from the broadcast signal receiving device 140. History etc.
CM发布用服务器120使用与获取的设备ID建立联系的信息来制作可寻址广告(替换CM)，对于指定发送CM要求的广播信号接收装置140发布可寻址广告(替换CM)。The CM distribution server 120 uses the information associated with the acquired device ID to create an addressable advertisement (replacement CM), and issues an addressable advertisement (replacement CM) to the broadcast signal receiving device 140 that specifies the request to send the CM.
图6是表示包含本发明的实施方式的奖励给予装置的广播信号接收装置向CM发布用服务器要求可寻址广告的发布的处理的流程的一例的图。图6的例子是CM发布用服务器120为了决定可寻址广告(替换CM)的内容而从管理服务器121获取积分服务登记信息作为一例的情况的例子。6 is a diagram showing an example of a flow of a process in which a broadcast signal receiving device including a reward giving device according to an embodiment of the present invention requests the CM distribution server for distribution of addressable advertisements. The example of FIG. 6 is an example of a case where the server 120 for CM distribution acquires the point service registration information from the management server 121 in order to determine the content of an addressable advertisement (replacement CM).
广播信号接收装置140为了请求发布可寻址广告(替换CM)而向CM发布用服务器120发送CM要求(S601)。CM要求包含广播信号接收装置140的用户的信息。用户信息例如是发送CM要求的广播信号接收装置的设备ID。The broadcast signal receiving device 140 transmits a CM request to the CM distribution server 120 in order to request the distribution of an addressable advertisement (replacement CM) (S601). The CM request contains the information of the user of the broadcast signal receiving device 140. The user information is, for example, the device ID of the broadcast signal receiving apparatus that transmits the CM request.
接收到CM要求的CM发布用服务器120为了获取决定发布的可寻址广告(替换CM)的内容(题材)所需的信息而将接收到的设备ID向管理服务器121发送(S602)。The CM distribution server 120 that has received the CM request transmits the received device ID to the management server 121 in order to obtain the information necessary to determine the content (subject matter) of the addressable advertisement (replacement CM) to be distributed (S602).
接收到设备ID的管理服务器121将对应的设备ID的广播信号接收装置140的收看历史、对应的设备ID的用户的特性或属性、以及登记的积分服务 登记信息等与对应的设备ID建立联系的信息向CM发布用服务器120发送(S604)。在图6的例子中，是管理服务器121参照积分服务登记信息(S603)，并将对应的设备ID的用户登记的积分服务的信息向CM发布用服务发送(S604)的例子。The management server 121 that has received the device ID associates the viewing history of the broadcast signal receiving device 140 of the corresponding device ID, the characteristics or attributes of the user of the corresponding device ID, and the registered point service registration information with the corresponding device ID The information is sent to the CM distribution server 120 (S604). In the example of FIG. 6, the management server 121 refers to the point service registration information (S603), and transmits the information of the point service registered by the user of the corresponding device ID to the CM distribution service (S604).
接收到积分服务信息的CM发布用服务器120制作与接收到的积分服务信息关联的可寻址广告(替换CM)(S605)。CM发布用服务器120将制作的可寻址广告(替换CM)向广播信号接收装置140发布(S606)。The CM distribution server 120 that has received the point service information creates an addressable advertisement (replacement CM) associated with the received point service information (S605). The CM distribution server 120 distributes the created addressable advertisement (replacement CM) to the broadcast signal receiving device 140 (S606).
广播信号接收装置140能够从发布的可寻址广告(替换CM)之中，将与通过奖励给予装置330登记的服务的信息关联的可寻址广告(替换CM)替换为节目的所插入的CM而显示于显示机构350。The broadcast signal receiving device 140 can replace the addressable advertisement (replacement CM) associated with the information of the service registered through the reward giving device 330 from the issued addressable advertisement (replacement CM) with the inserted CM of the program And displayed on the display mechanism 350.
这样，用户向管理服务器121登记请求给予奖励的服务，由此CM发布用服务器120能够将与登记的积分服务登记信息中登记的积分服务关联的可寻址广告(替换CM)向广播信号接收装置140发布。由此，广播信号接收装置140能够将与登记的积分服务关联的广告向用户提供。In this way, the user registers with the management server 121 the service requesting the award, whereby the CM distribution server 120 can send an addressable advertisement (replacement CM) associated with the point service registered in the registered point service registration information to the broadcast signal receiving device 140 released. Thereby, the broadcast signal receiving device 140 can provide advertisements related to the registered point service to the user.
被提供与登记的积分服务关联的广告的用户对于积分服务被给予奖励的时机可以是任意的时机。被给予奖励的时机例如可以是在功能设定画面或协作服务器122的输入画面中，输入用户ID或服务ID而发送的时机。或者，可以是用户收看与积分服务关联的可寻址广告(更换CM)，并将其收看历史从广播信号接收装置140向管理服务器121传送的时机。或者，可以是用户访问广播信号接收装置140的显示机构350显示的与积分服务关联的可寻址广告(更换CM)之中设定的链接目的地，并回答了链接目的地的例如问卷调查时。The timing at which the user who is provided with the advertisement associated with the registered point service is given a reward for the point service may be any timing. The timing of giving the reward may be, for example, the timing of inputting the user ID or the service ID on the function setting screen or the input screen of the collaboration server 122 and transmitting. Alternatively, it may be a time when the user watches the addressable advertisement (replacement CM) associated with the point service and transmits his viewing history from the broadcast signal receiving device 140 to the management server 121. Alternatively, the user may access the link destination set in the addressable advertisement (replacement CM) associated with the point service displayed by the display unit 350 of the broadcast signal receiving device 140, and answers the link destination, such as a questionnaire. .
虽然使用附图说明了本发明的实施方式的奖励给予装置330及包含奖励给予装置330的可寻址广告系统的例子，但是没有限定为上述的例子。Although the example of the reward giving device 330 and the addressable advertisement system including the reward giving device 330 according to the embodiment of the present invention has been described using the drawings, it is not limited to the above examples.
在图1所示的可寻址广告系统的构成例中，以广播电台(广播信号发送装置)100发送以MMT/TLV方式复用的广播波，广播信号接收装置140接收以MMT/TLV方式复用的广播波的情况为例进行了说明，但是广播波可以是以MPEG-2方式复用的广播波。或者在图1所示的可寻址广告系统的构成例中， 广播电台(广播信号发送装置)100可以经由网络130将节目内容向广播信号接收装置140发布。In the configuration example of the addressable advertisement system shown in FIG. 1, a broadcast station (broadcast signal transmission device) 100 transmits a broadcast wave multiplexed by the MMT/TLV method, and a broadcast signal reception device 140 receives the multiplexed signal by the MMT/TLV method. The case of using a broadcast wave has been described as an example, but the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 method. Or in the configuration example of the addressable advertisement system shown in FIG. 1, the broadcasting station (broadcast signal transmission device) 100 may distribute the program content to the broadcast signal reception device 140 via the network 130.
另外，在图1所示的可寻址广告系统的构成例中，是广播信号接收装置140仅包含1个的例子，但也可以包含多个。这种情况下，管理服务器121使用广播信号接收装置140分别具有的设备ID，能够对存在多个的广播信号接收装置140进行识别、管理。In addition, in the configuration example of the addressable advertisement system shown in FIG. 1, the broadcast signal receiving device 140 includes only one, but it may include multiple. In this case, the management server 121 can identify and manage the presence of multiple broadcast signal receiving devices 140 using the device IDs of the broadcast signal receiving devices 140.
如以上所述，本发明的实施方式的奖励给予装置为了允许进行可寻址广告(替换CM)的显示的情况，可以对于用户参加(加入)的服务给予奖励。As described above, in order to allow the display of an addressable advertisement (replacement CM), the reward giving device according to the embodiment of the present invention may give a reward to the service in which the user participates (joins).
由此，用户能够容易观看到被给予奖励并符合嗜好的广告。而且，制作广告的广告主111也能够制作并发布请求收看者观看的广告，本发明的实施方式的奖励给予装置330是具有不仅对于观看广告的收看者而且对于发布广告的广告主也非常有效的功能的装置。Thereby, the user can easily view the advertisement which is given the reward and conforms to the hobby. Moreover, the advertiser 111 who created the advertisement can also create and publish the advertisement requesting the viewer to watch, and the reward giving device 330 of the embodiment of the present invention is effective not only for the viewer who views the advertisement but also for the advertiser who posts the advertisement. Functional device.
虽然说明了本发明的若干的实施方式，但是这些实施方式是作为例子而提示的方式，没有限定发明的范围。这些新的实施方式能够以其他的各种方式实施，在不脱离发明的主旨的范围内，能够进行各种省略、置换、变更。这些实施方式或其变形包含于发明的范围或主旨，并包含于权利要求书记载的发明及其等同的范围。此外，在权利要求项的各构成要素中，将构成要素分割表现的情况、或将多个一并表现的情况、或将它们组合表现的情况也是本发明的范畴。而且将权利要求项表现作为控制逻辑的情况、表现作为包含使计算机执行的指令的程序的情况、及表现作为记载有前述指令的计算机可读的记录介质的情况下，也适用本发明的装置。而且，关于使用的名称或用语也没有限定，即便是其他的表现只要实质上为同一内容、相同意旨，就包含于本发明。Although several embodiments of the present invention have been described, these embodiments are presented as examples and do not limit the scope of the invention. These new embodiments can be implemented in other various forms, and various omissions, substitutions, and changes can be made without departing from the gist of the invention. These embodiments and modifications are included in the scope or gist of the invention, and are included in the invention described in the claims and the scope of equivalents thereof. In addition, among the constituent elements of the claims, the case where the constituent elements are expressed separately, or when a plurality of them are expressed together, or when they are expressed in combination is also within the scope of the present invention. Furthermore, the device of the present invention can also be applied when the claims are expressed as control logic, as a program including instructions to be executed by a computer, and as a computer-readable recording medium on which the instructions are written. In addition, there is no limitation on the names or terms used, and even other expressions are included in the present invention as long as they have substantially the same content and the same meaning.

Claims (6)

  1. 一种广播信号接收装置，其接收通过广播信号传送来的节目，并经由网络与一个或多个服务器连接，其中，所述广播信号接收装置具备：A broadcast signal receiving device that receives a program transmitted by a broadcast signal and connects to one or more servers via a network, wherein the broadcast signal receiving device includes:
    控制机构，其从所述一个或多个服务器获取一个或多个第二广告，并将被插入在所述节目的播放时段的第一广告替换为所述第二广告；A control mechanism that obtains one or more second advertisements from the one or more servers, and replaces the first advertisement inserted in the broadcast period of the program with the second advertisement;
    保存部，其保存对所述广播信号接收装置进行识别的设备ID；A storage unit that stores a device ID that identifies the broadcast signal receiving device;
    显示部，其显示所述节目；及A display section that displays the program; and
    服务控制部，其将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述一个或多个服务器登记，The service control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the one or more servers,
    所述控制机构，向所述一个或多个服务器发送包含所述设备ID在内的发布要求，从所述一个或多个服务器接收与所述特定服务关联的所述第二广告，并将所述第一广告替换为所述第二广告而显示于所述显示部。The control agency sends a release request including the device ID to the one or more servers, receives the second advertisement associated with the specific service from the one or more servers, and sends The first advertisement is replaced with the second advertisement and displayed on the display unit.
  2. 一种广播信号接收方法，其是接收通过广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置的广播信号接收方法，其中，A broadcast signal receiving method is a broadcast signal receiving method of a broadcast signal receiving device that receives a program transmitted by a broadcast signal and is connected to one or more servers via a network, wherein,
    从所述一个或多个服务器获取一个或多个第二广告，Obtaining one or more second advertisements from the one or more servers,
    将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及对所述广播信号接收装置进行识别的设备ID向所述一个或多个服务器登记，Registering a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving device with the one or more servers,
    向所述一个或多个服务器发送包含所述设备ID在内的发布要求，从所述一个或多个服务器接收与所述特定服务关联的所述第二广告，并将被插入在所述节目的播放时段的第一广告替换为所述第二广告而显示于显示部。Send a posting request including the device ID to the one or more servers, receive the second advertisement associated with the specific service from the one or more servers, and insert it in the program The first advertisement of the playing period of is replaced with the second advertisement and displayed on the display unit.
  3. 一种广播信号收发系统，其具备通过广播信号发送节目的广播信号发送装置、以及接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，A broadcast signal transceiving system is provided with a broadcast signal transmission device that transmits a program by a broadcast signal, and a broadcast signal reception device that receives a program transmitted by the broadcast signal and is connected to one or more servers via a network, wherein,
    所述广播信号发送装置，具备发送机构，所述发送机构发送包含影像流、 语音流在内的所述广播信号，The broadcast signal transmission device includes a transmission mechanism that transmits the broadcast signal including a video stream and an audio stream,
    所述广播信号接收装置，包括：The broadcast signal receiving device includes:
    控制机构，其从所述一个或多个服务器获取一个或多个第二广告，将被插入在所述节目的播放时段的第一广告替换为所述第二广告；A control mechanism, which obtains one or more second advertisements from the one or more servers, and replaces the first advertisement inserted in the broadcast period of the program with the second advertisement;
    保存部，其保存对所述广播信号接收装置进行识别的设备ID；A storage unit that stores a device ID that identifies the broadcast signal receiving device;
    显示部，其显示所述节目；及A display section that displays the program; and
    服务控制部，用于将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述一个或多个服务器登记，A service control unit for registering a service identifier identifying a specific service, a user ID identifying a user using the specific service, and the device ID with the one or more servers,
    所述控制机构，用于向所述一个或多个服务器发送包含所述设备ID在内的发布要求，从所述一个或多个服务器接收与所述特定服务关联的所述第二广告，并将所述第一广告替换为所述第二广告而显示于所述显示部。The control mechanism is configured to send a posting request including the device ID to the one or more servers, receive the second advertisement associated with the specific service from the one or more servers, and The first advertisement is replaced with the second advertisement and displayed on the display unit.
  4. 一种广播信号收发方法，其是广播信号收发系统的广播信号收发方法，所述广播信号收发系统具备通过广播信号发送节目的广播信号发送装置、以及接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，A broadcast signal transceiving method is a broadcast signal transceiving method of a broadcast signal transceiving system, the broadcast signal transceiving system having a broadcast signal transmitting device that transmits a program by a broadcast signal, and receiving and transmitting a program transmitted by the broadcast signal A broadcast signal receiving device connected to one or more servers on a network, wherein,
    所述广播信号发送装置，用于发送包含影像流、语音流在内的所述广播信号，The broadcast signal transmission device is used to transmit the broadcast signal including the video stream and the audio stream,
    所述广播信号接收装置，用于从所述一个或多个服务器获取一个或多个第二广告，The broadcast signal receiving device is used to obtain one or more second advertisements from the one or more servers,
    所述广播信号接收装置，用于将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及对所述广播信号接收装置进行识别的设备ID向所述一个或多个服务器登记，The broadcast signal receiving apparatus is configured to send a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving apparatus to the one or Multiple server registrations,
    所述广播信号接收装置，用于向所述一个或多个服务器发送包含所述设备ID在内的发布要求，从所述一个或多个服务器接收与所述特定服务关联的所述第二广告，并将被插入在所述节目的播放时段的第一广告替换为所述第二广告而显示于显示部。The broadcast signal receiving apparatus is configured to send a posting request including the device ID to the one or more servers, and receive the second advertisement associated with the specific service from the one or more servers And replace the first advertisement inserted in the broadcast period of the program with the second advertisement and display it on the display unit.
  5. 一种奖励给予系统，其具备第一服务器、第二服务器、及接收通过 广播信号传送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，A reward giving system includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and connects to the first server and the second server via a network, wherein,
    所述广播信号接收装置具备：The broadcast signal receiving device includes:
    控制机构，其从所述第二服务器获取一个或多个第二广告，并将被插入在所述节目的播放时段的第一广告替换为所述第二广告；A control mechanism, which obtains one or more second advertisements from the second server, and replaces the first advertisements inserted in the broadcast period of the program with the second advertisements;
    保存部，其保存对所述广播信号接收装置进行识别的设备ID；A storage unit that stores a device ID that identifies the broadcast signal receiving device;
    显示部，其显示所述节目；及A display section that displays the program; and
    服务控制部，其将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及所述设备ID向所述第一服务器登记，The service control unit registers a service identifier that identifies a specific service, a user ID that identifies a user who uses the specific service, and the device ID with the first server,
    所述第一服务器，具备登记部，所述登记部登记从所述广播信号接收装置传送来的所述服务标识符、所述用户ID及所述设备ID，The first server includes a registration unit that registers the service identifier, the user ID, and the device ID transmitted from the broadcast signal receiving device,
    所述第二服务器，具备发布部，所述发布部根据从所述广播信号接收装置传送来的发布要求而发布所述第二广告，The second server includes a distribution unit that distributes the second advertisement according to a distribution request transmitted from the broadcast signal receiving device,
    所述控制机构，向所述第二服务器发送包含所述设备ID在内的发布要求，The control agency sends a release request including the device ID to the second server,
    所述发布部，用于在接收所述发布要求时，使用所述设备ID从所述第一服务器获取与所述设备ID对应的所述服务标识符的信息，并向所述广播信号接收装置发布与所述服务标识符关联的所述第二广告。The distribution unit is configured to acquire the service identifier information corresponding to the device ID from the first server using the device ID when receiving the distribution request, and provide the broadcast signal receiving device The second advertisement associated with the service identifier is published.
  6. 一种奖励给予方法，其是奖励给予系统的奖励给予方法，该奖励给予系统包括第一服务器、第二服务器、及接收通过广播信号传送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，A reward giving method is a reward giving method of a reward giving system, the reward giving system including a first server, a second server, and receiving a program transmitted by a broadcast signal and communicating with the first server, the program via a network The broadcast signal receiving device connected to the second server, wherein,
    所述广播信号接收装置，用于从所述第二服务器获取一个或多个第二广告，The broadcast signal receiving device is used to obtain one or more second advertisements from the second server,
    所述广播信号接收装置，用于将识别特定服务的服务标识符、对利用所述特定服务的用户进行识别的用户ID、及对所述广播信号接收装置进行识别的设备ID向所述第一服务器登记，The broadcast signal receiving apparatus is configured to send a service identifier identifying a specific service, a user ID identifying a user using the specific service, and a device ID identifying the broadcast signal receiving apparatus to the first Server registration,
    所述第一服务器，用于登记从所述广播信号接收装置传送来的所述服务标识符、所述用户ID及所述设备ID，The first server is used to register the service identifier, the user ID and the device ID transmitted from the broadcast signal receiving device,
    所述广播信号接收装置，用于向所述第二服务器发送包含所述设备ID在内的发布要求，所述第二服务器在接收所述发布要求时，使用所述设备ID从所述第一服务器获取与所述设备ID对应的所述服务标识符的信息，并向所述广播信号接收装置发布与所述服务标识符关联的所述第二广告。The broadcast signal receiving apparatus is configured to send a release request including the device ID to the second server, and when receiving the release request, the second server uses the device ID to The server acquires the information of the service identifier corresponding to the device ID, and publishes the second advertisement associated with the service identifier to the broadcast signal receiving apparatus.
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