CN103106603A - Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors - Google Patents
Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors Download PDFInfo
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- CN103106603A CN103106603A CN2012105248470A CN201210524847A CN103106603A CN 103106603 A CN103106603 A CN 103106603A CN 2012105248470 A CN2012105248470 A CN 2012105248470A CN 201210524847 A CN201210524847 A CN 201210524847A CN 103106603 A CN103106603 A CN 103106603A
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Abstract
The invention discloses a network advertising targeted delivery method based on internet protocol (IP) addresses of visitors. The network advertising targeted delivery method includes the following steps: (1) an IP address monitoring unit monitors and records the IP addresses of the visitors in real time, and sends the IP addresses of the visitors to an advertising delivery processing center; (2) The advertising delivery processing center analyzes the IP addresses from the IP address monitoring unit, obtains areas in which the visitors are located, and researches advertisements in the areas where the visitors are located in; and (3) and the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to web pages which the visitors visit on line. The network advertising targeted delivery method has the advantages that the advertising delivery processing center deliveries the advertisements which are researched in the areas in which the visitors are located in to the web pages which the visitors visit online, and purposefully deliveries advertisements required by the visitors to the web pages which the visitors access, and thus a good advertising effect is obtained.
Description
Technical field
The present invention relates to a kind of advertisement placement method, more particularly, relate to a kind of directed put-on method of the web advertisement based on visitor IP address.
Background technology
Along with arrival and the development in computer network epoch, networking office, networking shopping more and more are subject to people's favor, and businessman also notices and utilizes network to throw in advertisement.But existing advertisement putting mode is: engine search company is according to requirement fixing advertisement of throwing in businessman in webpage of businessman, and the visitor can check when accessed web page altogether.But existing web advertisement input mode does not have purpose, and the advertisement that every visitor sees is identical, and the advertisement that the visitor of different geographical sees is also identical, there is no areal variation, and advertising results are bad.
Summary of the invention
The present invention is directed to the proposition of above problem, and develop a kind of directed put-on method of the web advertisement based on visitor IP address.
A kind of directed put-on method of the web advertisement based on visitor IP address is characterized in that, comprises the steps:
1) IP address monitoring unit Real Time Monitoring and record access person's IP address, and visitor's IP address is sent to the advertisement putting processing enter;
2) advertisement putting processing enter is resolved the IP address from IP address monitoring unit, obtains the visitor location, and the advertisement of search visitor location;
3) advertisement putting processing enter is with the advertisement putting of the visitor location that the searches webpage to visitor's online access.
Preferably, method also comprises the steps:
The advertisement putting processing enter records self study to the input advertisement that the Accessor Access crosses, in case visitor's IP address accessed web page is again thrown in the identical advertisement of input adline that the Accessor Access crosses.
Implement the present invention and have following beneficial effect: by IP address monitoring unit Real Time Monitoring and record access person's IP address, and visitor's IP address is sent to the advertisement putting processing enter; The advertisement putting processing enter is resolved the IP address from IP address monitoring unit, obtains the visitor location, and the advertisement of search visitor location; The advertisement putting processing enter is the advertisement putting of the visitor location that the searches webpage to visitor's online access, and autotelic advertisement putting with visitor this locality is to Accessor Access's the page, the advertising results that obtain.
Description of drawings
Fig. 1 is method flow diagram of the present invention.
Embodiment
The invention provides a kind of directed put-on method of the web advertisement based on visitor IP address, below in conjunction with accompanying drawing, technical scheme of the present invention is elaborated.
Fig. 1 is method flow diagram of the present invention, as shown in the figure, a kind of directed put-on method of the web advertisement based on visitor IP address, the method comprises the steps:
1) IP address monitoring unit Real Time Monitoring and record access person's IP address, and visitor's IP address is sent to the advertisement putting processing enter;
2) advertisement putting processing enter is resolved the IP address from IP address monitoring unit, obtains the visitor location, and the advertisement of search visitor location;
3) advertisement putting processing enter is with the advertisement putting of the visitor location that the searches webpage to visitor's online access.
As optimal technical scheme, comprise the steps: also that based on the directed put-on method of the web advertisement of visitor IP address the advertisement putting processing enter records self study to the input advertisement that the Accessor Access crosses, in case visitor's IP address is accessed web page again, throw in the identical advertisement of input adline that the Accessor Access crosses.
Implement the present invention and have following beneficial effect: by IP address monitoring unit Real Time Monitoring and record access person's IP address, and visitor's IP address is sent to the advertisement putting processing enter; The advertisement putting processing enter is resolved the IP address from IP address monitoring unit, obtains the visitor location, and the advertisement of search visitor location; The advertisement putting processing enter is the advertisement putting of the visitor location that the searches webpage to visitor's online access, and autotelic advertisement putting with visitor this locality is to Accessor Access's the page, the advertising results that obtain.
The above; only be the better embodiment of the present invention; but protection scope of the present invention is not limited to this; anyly be familiar with those skilled in the art in the technical scope that the present invention discloses; be equal to replacement or changed according to technical scheme of the present invention and inventive concept thereof, within all should being encompassed in protection scope of the present invention.
Claims (2)
1. the directed put-on method of the web advertisement based on visitor IP address, is characterized in that, comprises the steps:
1) IP address monitoring unit Real Time Monitoring and record access person's IP address, and visitor's IP address is sent to the advertisement putting processing enter;
2) advertisement putting processing enter is resolved the IP address from IP address monitoring unit, obtains the visitor location, and the advertisement of search visitor location;
3) advertisement putting processing enter is with the advertisement putting of the visitor location that the searches webpage to visitor's online access.
2. the directed put-on method of the web advertisement based on visitor IP address according to claim 1, is characterized in that, also comprises the steps:
The advertisement putting processing enter records self study to the input advertisement that the Accessor Access crosses, in case visitor's IP address accessed web page is again thrown in the identical advertisement of input adline that the Accessor Access crosses.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012105248470A CN103106603A (en) | 2012-12-07 | 2012-12-07 | Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012105248470A CN103106603A (en) | 2012-12-07 | 2012-12-07 | Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103106603A true CN103106603A (en) | 2013-05-15 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2012105248470A Pending CN103106603A (en) | 2012-12-07 | 2012-12-07 | Network advertising targeted delivery method based on internet protocol (IP) addresses of visitors |
Country Status (1)
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| CN (1) | CN103106603A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104270651A (en) * | 2014-09-22 | 2015-01-07 | 合一网络技术(北京)有限公司 | Information put-in method and device based on multiple IP bases |
| CN104954471A (en) * | 2015-06-19 | 2015-09-30 | 北京奇虎科技有限公司 | Method, device and server for issuing advertisements in network |
| CN107819827A (en) * | 2017-10-16 | 2018-03-20 | 阔视（北京）科技有限公司 | Put-on method, the apparatus and system of advertisement |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007098487A2 (en) * | 2006-02-22 | 2007-08-30 | Google Inc. | Targeted mobile advertisements |
| CN101340431A (en) * | 2008-08-05 | 2009-01-07 | 肖亚光 | Method for advertisement publishing in network digital medium |
| CN102782714A (en) * | 2010-07-01 | 2012-11-14 | 株式会社富塞特网 | Advertisement distribution server and advertisement distribution method |
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2012
- 2012-12-07 CN CN2012105248470A patent/CN103106603A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007098487A2 (en) * | 2006-02-22 | 2007-08-30 | Google Inc. | Targeted mobile advertisements |
| CN101340431A (en) * | 2008-08-05 | 2009-01-07 | 肖亚光 | Method for advertisement publishing in network digital medium |
| CN102782714A (en) * | 2010-07-01 | 2012-11-14 | 株式会社富塞特网 | Advertisement distribution server and advertisement distribution method |
Non-Patent Citations (1)
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| 麻震敏: "广告网络3C的互联网营销之翼", 《成功营销》 * |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104270651A (en) * | 2014-09-22 | 2015-01-07 | 合一网络技术(北京)有限公司 | Information put-in method and device based on multiple IP bases |
| CN104270651B (en) * | 2014-09-22 | 2016-09-21 | 合一网络技术(北京)有限公司 | Message put-on method based on many IP storehouse and device |
| CN104954471A (en) * | 2015-06-19 | 2015-09-30 | 北京奇虎科技有限公司 | Method, device and server for issuing advertisements in network |
| CN107819827A (en) * | 2017-10-16 | 2018-03-20 | 阔视（北京）科技有限公司 | Put-on method, the apparatus and system of advertisement |
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| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20130515 |